牛津高中英语M4U1 课文背诵与检测.

Quiz for Unit 1 Module 4姓名：班级：学号：得分：I．根据课文内容和首写字母，用适当的词填入下列短文（2×25）There are laws to protect people from advertisements that cheat people. H ，we still must be a of the skilful methods u in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether i . One toothpaste ad declares, ‘Bright-Teeth fights bad breath!’ This statement tries to fool you into a that the toothpaste cures bad breath, yet it does not say that ! All it says is that it f it, and that is not the same thing at all , One grocery tells c , ‘You are p of your cooking, so shouldn’t you buy the very freshest food?’PSAs a to teach us and help us lead better lives. Our government understands this and has been using PSAs to e people for many years. China began a n public service advertising campaign in 1996, and since then various types of PSAs have around the country. You have probably seen or heard some of them y , such as ,‘Yes to life, no to drugs’and ‘Knowledge changes life’. These ads deal with w social c .In order to d your audience, you will need to do a little research anda in a .You will need to e what the audience already thinks. It is very important to know your audience so you can c the right message for the right people.Our website will p students with more information about smoking. We will alsop an article in the school magazine i students about the dangers of smoking, and we will o an essay c as well.II．根据汉语或首写字母填上所缺单词的正解形式（2×25）1．I want to thank you for offering such useful advice d my research.2．Before I c you , I had no c that a company might try to fool people into buying a product .3．I will (鼓励) my friends to pay a to them as well. 4．Do you want to l smarter and more (有活力的)？5．Yesterday I came a an interesting new book, which I would like to(推荐) here.6．As you know, sales of our Snowman ice cream have (成倍增加的)after we gave it a new p .7．In an ad campaign you may need to e different kinds of media, __________________(包括)posters, newspapers, radio and TV.8．Our interviews also i that young people are c about what is cool and what their friends like.9．It is important to always try to a to the audience in order to get them to r in a certain way.10．It is important to f out exactly what you want to tell the audience and what you are t to get them to do .11．We want to shock people into (意识到)many smokers die all too soonf illnesses and diseases r to smoking .12．An campaign is a p programme of advertisements using various kinds of ads tor a certain audience.。

必修4Unit 1Advertising一、高频单词默写1. n. 毒品; 药, 药物2. n. 光亮, 光泽3. n. (个体或群体的)幸福、安全和健康; 福利4. vt. & vi. 欺骗; 作弊n. 骗子; 欺诈行为5.vt. 治愈; 解决n. 药物, 疗法; 对策6. n. 评论, 评价vi. 评论, 议论7. n. 骗局; 玩笑, 恶作剧; 把戏, 戏法; 诀窍vt. 欺骗, 欺诈8.n. 运动9. n. 智力, 才智; 情报10. n. 完全受……控制的人; 奴隶11. vt. 推荐; 建议, 劝告; 介绍12. vt. 购买, 采购n. 采购; 购买的东西13.n. 建议, 提示; 顶端, 末梢; 小费vt. & vi. (使)倾斜, 倾覆; 给小费14. vt. & n. 更新; 提供最新信息; 使现代化15. n. 方面; 层面16. n. 大众传播媒介, 大众传播工具17. n. 目标; 靶子vt. 瞄准; 以……为目标二、常用单词拓展1. advertise vt. &vi. 做广告, 宣传→n. 做广告; 广告活动; 广告业→n. 广告; 广告宣传2. persuade vt. 说服, 劝说; 使信服→adj. 有说服力的; 劝说的, 劝诱的3. skill n. 技巧→adj. 有技巧的; 熟练的→adj. 熟练的4. innocent adj. 清白的, 无罪的; 无恶意的; 纯真的→n. 清白, 无罪5. breath n. 气息; 呼吸→vt. 呼吸6. fool vt. 欺骗, 愚弄n. 傻瓜→adj. 愚蠢的→n. 愚蠢7. pleased adj. 高兴的, 满意的; 乐于(做某事)的→adj. 令人愉快的→adj. 令人愉快的→n. 快乐; 令人高兴的事8. mental adj. 心理的; 思想的, 精神的; 智力的→adv. 精神上; 心理上9. aim vt. & vi. 以……为目标; 瞄准n. 目的, 目标→adj. 漫无目的的→adv. 无目的地, 毫无目标地10. benefit vt. &vi. 使受益; 得益于n. 益处; 救济金; 奖金→adj. 有益的, 有帮助的11. promote vt. 推广, 宣传; 促销; 促进, 推动→n. 促进12. consult vt. 咨询; 请教→n. 顾问13. amaze vt. 使惊奇; 使惊诧→adj. 大为惊奇→adj. 令人吃惊的→n. 惊奇14. publish vt. 出版→n. 出版社, 出版机构; 出版人, 发行人15. design vt. &n. 设计→n. 设计者, 设计师16. determine vt. 确定, 查明; 决定; 裁决→adj. 坚决的, 果断的, 有决心的→n. 决心, 果断17. analyse v. 分析→n. 分析, 分析结果18. appeal vi. 有吸引力; 呼吁, 恳请n. 吸引力; 呼吁, 恳求→adj. 有吸引力的19. react vi. 做出反应, 回应→n. 反应; 回应20. adj. 个人的, 亲自的→adv. 个别地; 就本人而言; 本人, 亲自21. poison n. 毒药vt. 毒害→adj. 有毒的22. urge vt. 敦促, 力劝; 竭力主张n. 强烈的欲望, 冲动→adj. 紧急的, 急迫的→n. 紧急的事23. shock n. 震惊, 惊愕vt. 使震惊, 使惊愕→adj. 震惊的→adj. 令人震惊的三、重点短语默写1. 相信2. 免费3. 旨在, 目的是4. 涉及, 关于; 处理, 应付5. 对……感到惊讶6. 提前7. 吸引, 引起兴趣; 呼吁8. 把某事表达清楚9. 劝阻某人……10.关心, 挂念11. 虽然, 即使12. 欺骗某人做某事13. 上……的当, 受……的骗14. 欺骗; 愚弄15. 弄懂; 计算出16. 死于……四、经典句式默写1. (我们如此习惯于它们以至于)we often do not even realize how many we see and hear in a day. (so. . . that. . . 引导结果状语从句)2. (即使一则广告没有撒谎), it does not mean it is altogether innocent. (even if/ though引导让步状语从句)3. (并不是所有的广告)play tricks on us though. (not all构成部分否定)4. There are even PSAs to teach us h (如何过健康的生活). (疑问词+不定式结构)5. (当谈及广告的时候), we must all use our intelligence and not be a slave to them! (when it comes to. . . 当谈到……的时候)6. According to the publisher, (读者的确好像对……感兴趣)this new novel. (do/does/did用于强调谓语动词)7. After you have decided who your audience is, (到了决定……的时候了)what you want the audience to know or think about. (it is time to do sth. 到了做某事的时间了)8. (这就是我们选择……的原因)anti-smoking as the subject of our ad campaign. (This is why. . . 这就是……的原因)必修4Unit 1Advertising一、高频单词默写1. drug n. 毒品; 药, 药物2. shine n. 光亮, 光泽3. welfare n. (个体或群体的)幸福、安全和健康; 福利4. cheat vt. & vi. 欺骗; 作弊n. 骗子; 欺诈行为5. cure vt. 治愈; 解决n. 药物, 疗法; 对策6. comment n. 评论, 评价vi. 评论, 议论7. trick n. 骗局; 玩笑, 恶作剧; 把戏, 戏法; 诀窍vt. 欺骗, 欺诈8. campaign n. 运动9. intelligence n. 智力, 才智; 情报10. slave n. 完全受……控制的人; 奴隶11. recommend vt. 推荐; 建议, 劝告; 介绍12. purchase vt. 购买, 采购n. 采购; 购买的东西13. tip n. 建议, 提示; 顶端, 末梢; 小费vt. & vi. (使)倾斜, 倾覆; 给小费14. update vt. & n. 更新; 提供最新信息; 使现代化15. aspect n. 方面; 层面16. media n. 大众传播媒介, 大众传播工具17. target n. 目标; 靶子vt. 瞄准; 以……为目标二、常用单词拓展1. advertise vt. &vi. 做广告, 宣传→advertising n. 做广告; 广告活动; 广告业→advertisement n. 广告; 广告宣传2. persuade vt. 说服, 劝说; 使信服→persuasive adj. 有说服力的; 劝说的, 劝诱的3. skill n. 技巧→skilful adj. 有技巧的; 熟练的→skilled adj. 熟练的4. innocent adj. 清白的, 无罪的; 无恶意的; 纯真的→innocence n. 清白, 无罪5. breath n. 气息; 呼吸→breathe vt. 呼吸6. fool vt. 欺骗, 愚弄n. 傻瓜→foolish adj. 愚蠢的→foolishness n. 愚蠢7. pleased adj. 高兴的, 满意的; 乐于(做某事)的→pleasing adj. 令人愉快的→pleasant adj. 令人愉快的→pleasure n. 快乐; 令人高兴的事8. mental adj. 心理的; 思想的, 精神的; 智力的→mentally adv. 精神上; 心理上9. aim vt. & vi. 以……为目标; 瞄准n. 目的, 目标→aimless adj. 漫无目的的→aimlessly adv. 无目的地, 毫无目标地10. benefit vt. &vi. 使受益; 得益于n. 益处; 救济金; 奖金→beneficial adj. 有益的, 有帮助的11. promote vt. 推广, 宣传; 促销; 促进, 推动→promotion n. 促进12. consult vt. 咨询; 请教→consultant n. 顾问13. amaze vt. 使惊奇; 使惊诧→amazed adj. 大为惊奇→amazing adj. 令人吃惊的→amazement n. 惊奇14. publish vt. 出版→publisher n. 出版社, 出版机构; 出版人, 发行人15. design vt. &n. 设计→designer n. 设计者, 设计师16. determine vt. 确定, 查明; 决定; 裁决→determined adj. 坚决的, 果断的, 有决心的→determination n. 决心, 果断17. analyse v. 分析→analysis n. 分析, 分析结果18. appeal vi. 有吸引力; 呼吁, 恳请n. 吸引力; 呼吁, 恳求→appealing adj. 有吸引力的19. react vi. 做出反应, 回应→reaction n. 反应; 回应20. personal adj. 个人的, 亲自的→personally adv. 个别地; 就本人而言; 本人, 亲自21. poison n. 毒药vt. 毒害→poisonous adj. 有毒的22. urge vt. 敦促, 力劝; 竭力主张n. 强烈的欲望, 冲动→urgent adj. 紧急的, 急迫的→urgency n. 紧急的事23. shock n. 震惊, 惊愕vt. 使震惊, 使惊愕→shocked adj. 震惊的→shocking adj. 令人震惊的三、重点短语默写1. believe in相信2. for free免费3. be meant to旨在, 目的是4. deal with涉及, 关于; 处理, 应付5. be amazed by/at对……感到惊讶6. in advance提前7. appeal to吸引, 引起兴趣; 呼吁8. get sth. across把某事表达清楚9. discourage sb. from. . . 劝阻某人……10. be concerned about关心, 挂念11. even if/though虽然, 即使12. fool sb. into doing sth. 欺骗某人做某事13. fall for上……的当, 受……的骗14. play tricks on欺骗; 愚弄15. figure out弄懂; 计算出16. die from死于……四、经典句式默写1. We are so used to them that(我们如此习惯于它们以至于)we often do not even realize how many we see and hear in a day. (so. . . that. . . 引导结果状语从句)2. Even if an ad does not lie(即使一则广告没有撒谎), it does not mean it is altogether innocent. (even if/ though引导让步状语从句)3. Not all ads(并不是所有的广告)play tricks on us though. (not all构成部分否定)4. There are even PSAs to teach us how to live healthy lives(如何过健康的生活). (疑问词+不定式结构)5. When it comes to advertisements(当谈及广告的时候), we must all use our intelligence and not be a slave to them! (when it comes to. . . 当谈到……的时候)6. According to the publisher, readers do seem to be interested in(读者的确好像对……感兴趣)this new novel. (do/does/did用于强调谓语动词)7. After you have decided who your audience is, it is time to decide(到了决定……的时候了)what you want the audience to know or think about. (it is time to do sth. 到了做某事的时间了)8. This is why we have chosen(这就是我们选择……的原因)anti-smoking as the subject of our ad campaign. (This is why. . . 这就是……的原因)。

M4U1 Reading advertisementsNowadays, we can find advertisements We are so used to them that we often do not even realize (how many we see and hear in a day). I did some research on advertisements, and have some very important information to share with you.What is an advertisement?An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. Newspapers, magazines, the internet, radio and television are the most common places to find them. There are two main types of advertisements —commercial advertisements and public servic e advertisements(PSAs). A commercial advertisement is one which someone has paid for to advertise a product or service. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem (that affects public welfare).Does an advertisement tell people the complete truth?There are laws to protect people from advertisements (that cheat people). However, we still must be aware of the skilful methods （used in ads to try and sell us things）. Even if an ad does not lie, it does not mean(it is altogether innocent). One toothpaste ad declares, ‘Bright-Teeth fights bad breath!’this statement tries to fool you into assuming(that the toothpaste cures bad breath, yet it does not say that)! All （it says）is （that it fights it）, and that is not the same thing at all. One grocery tells customers, ‘ You are proud of your cooking, so shouldn’t you buy the very freshest food?’ this ad is very clever, because it tells customers (they are good cooks). However, it never says (that this grocery has the freshest food)! The grocery just hopes (that when you read the ad, you will feel pleased with the nice comment, remember the words ‘freshest food’, and make a mental connection with the food in the grocery). We must not fall for this kind of trick!Public service advertisementsNot all ads play tricks on us though. PSAs use some of the same methods, like attractive pictures and clever language, but they are mad e【to serve the public】. PSAs aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as, ‘Yes to life, no to drugs’and ‘Knowledge changes life’these ads deal with widespread social concerns. There are also PSAs( that encourage people to support public servie projects, such as Project Hope). Its motto is ‘Project Hope-educating every child’. There are even PSAs to teach us how to live healthy lives. One of these is, ‘ When you smoke cigarettes, you are slowly killing yourself.’ All of these ads are meant to benefit the public, and you can often learn a lot by following the advice （they give）.Finally, I wish to tell you this: think about why you should do the things (the ad suggests), or buy the product or service （the ad promotes）. When it comes to advertisements, we must all use our intelligence and not be a slave to them!M4U1 ProjectDeveloping an ad campaignHow do you build an ad campaign?Unlike a single advertisement, an ad campaign is a planned programme of advertisements (using various kinds of ads to reach a certain audience). When you start a successful ad campaign, you must have (a clear aim and an audience) in mind. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need to employ different kinds of media, including posters, newspapers,magazines, radio and television.There are three major questions (you must first consider):1 Who is the audience for your ad campaign?The people (you want to reach) are your target audience. In order to determine your audience, you will need to do a little research and analysis in advance. You will need to explore(what the audience already thinks). It is very important to know your audience so you can create the right message for the right people.2 What do you want your ad campaign to say?After you have decided (who your audience is), it is time to decide (what you want the audience to know or think about). It is important to always try to appeal to the audience in order to get them to react in a certain way. You can gather this information from your research. When planning a public welfare campaign, you may want to ask yourself:●What does my audience already know about this problem?●What aspects of this problem would they care about or be concerned with?●Is there some history behind the problem (that they would be interested in)?●How does the problem personally affect their lives?3 How do you reach your audience?There are lots of different ways to get your message across when you are putting together an ad campaign. You must decide (what approach you want to use). This decision should depend mainly on your target audience and which kinds of ads reach that group best.Anti-smoking ad campaignEvery year millions of people around the world die due to smoking. Every packet of cigarettes contain s poisonous chemicals (that can result in lung cancer and heart disease). This costs countries a lot of money and causes great damage to the welfare of the people. There are huge numbers of smokers inAsia. This is why we have chosen anti-smoking as the subject of our ad campaign.The target audience is high-school teenagers. Our main aim is to discourage young people from smoking. Our research shows (that young people care about their health and future). We will educate them about the bad physical effects of smoking and how smoking affects those people around them. We will explain all the advantages of not smoking, such as saving money (which can then be spent on other things). Our interviews also indicate (that young people are concerned about what is cool and what their friends like). We will show how smoking is not cool or attractive, because it makes people smell terrible, and gives them bad teeth, skin and fingernail s. If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too.Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school with our logo and slogan. Our website will provide students with more information about smoking. We will also publish an article in the school magazine(inform ing students about the dangers of smoking), and we will organize an essay competition as well.Our slogan: Smoking kills!Many people think that smoking is cool or enjoyable, but they are not only fully aware of the damage (that it does to their health). This is (why we chose this picture as our logo). We want to shock people into realizing (that many smokers die all too soon from illnesses and diseases (related to smoking)).Nowadays, we can find 1._________ almost wherever we go. We are so used to them that we often do not even realize how many we see and hear in a day. I did some 2.________ on advertisements, and have some very important information to 3.__________ with you.What is an advertisement?An advertisement uses words and pictures to 4._________ people to buy a product or5. _______, or to6.________ in an idea. Newspapers, magazines, the internet, radio and television are the most common places to find them. There are two main types of advertisements —7.___________ advertisements and public service advertisements(PSAs). A commercial advertisement is one which someone has paid for to8. _______ a product or service. PSAs are often run for free, and are9. _________ to educate people about health, safety, or any other problem that affects public 10. __________.Does an advertisement tell people the complete truth?There are laws to protect people from advertisements that cheat people. However, we still must be aware of the 11. _________ methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether 12. _________. One toothpaste ad declares, ‘ Bright-Teeth fights bad breath!’ this statement tries to fool you into13. _________ that the toothpaste cures bad breath, yet it does not say that! All it says is that it fights it, and that is not the same thing at all. One grocery tells 14. ___________, ‘ You are proud of your cooking, so shouldn’t you buy the very freshest food?’ this ad is very clever, because it tells customers they are good cooks. However, it never says that this grocery has the freshest food! The grocery just hopes that when you read the ad, you will feel pleased with the nice 15.__________, remember the words ‘freshest food’, and make a mental connection with the food in the grocery. We must not fall for this kind of trick! Public service advertisementsNot all ads play tricks on us 16.________. PSAs use some of the same methods, like attractive pictures and clever language, but they are mad e to serve the public. PSAs17. __________ to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising 18.____________ in 1996, and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as, ‘Yes to life, no to drugs’and ’19.__________ changes life’ these ads deal with widespread social concerns. There are also PSAs that encourage people to support public servie projects, such as Project Hope. Its 20.________ is ‘Project Hope-educating every child’. There are even PSAs to teach us how to live healthy lives. One of these is, ‘When you smoke 21.________, you are slowly killing yourself.’All of these ads are meant to 22.________ the public, and you can often learn a lot by following the advice they give.Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad 23.____________. When it 24._________ to advertisements, we must all use our 25. ___________ and not be a slave to them!1. ________ a single advertisement, an ad2.____________ is a planned programme of advertisements3._________ various kinds of ads to reach a certain audience. When you start a successful ad campaign, you must have a clear aim and an4._________ in mind. It is important to5._________ out exactly what you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need to employ different kinds of6.________, including posters, newspapers, magazines, radio and television. There are three7.__________ questions you must first consider:1 Who is the audience for your ad campaign?The people you want to reach are your 8.__________ audience. In order to 9._____________ your audience, you will need to do a little research and 10._________ in advance. You will need to explore what the audience already thinks. It is very important to know your audience so you can create the right message for the right people.2 What do you want your ad campaign to say?After you have decided who your audience is, it is time to decide what you want the audience to know or think about. It is important to always try to 11.___________ to the audience in order to get them to 12.__________ in a certain way. You can gather this information from your research. When 13. _________ a public welfare campaign, you may want to ask yourself:●What does my audience already know about this problem?●What 14.__________ of this problem would they care about or be concerned with?●Is there some history behind the problem that they would be interested in?●How does the problem 15.________________ affect their lives?3 How do you reach your audience?There are lots of different ways to get your message16.__________ when you are putting together an ad campaign. You must decide what 17.__________ you want to use. This decision should depend mainly on your target audience and which kinds of ads reach that group best.Anti-smoking ad campaignEvery year millions of people around the world die due to smoking. Every packet of cigarettes contains 18.___________ chemicals that can result in lung cancer and heart disease. This costs countries a lot of money and causes great damage to the 19.________ of the people. There are huge numbers of smokers in Asia. This is why we have 20.________ anti-smoking as the subject of our ad campaign.The target audience is high-school teenagers. Our main aim is to 21.__________ young people from smoking. Our research shows that young people care about their health and future. We will educate them about the bad 22.__________ effects of smoking and how smoking affects those people around them. We will explain all the advantages of not smoking, such as saving money which can then be spent on other things. Our interviews also indicate that young people are concerned about what is cool and what their friends like. We will show how smoking is not cool or attractive, because it makes people smell terrible, and gives them bad teeth, skin and fingernails. If we can 23._________ young people not to start, they might then 24.________ their parents and other people to give up smoking, too.Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school with our logo and slogan. Our website will provide students with more information about smoking. We will also publish an article in the school magazine 25.___________ students about the dangers of smoking, and we will organize an essay competition as well.Our slogan: Smoking kills!Many people think that smoking is cool or enjoyable, but they are not only fully aware of the 26.______ that it does to their health. This is why we chose this picture as our logo. We want to shock people into 27._______ that many smokers die all too soon from illnesses and diseases related to smoking.M4U1 Reading advertisements Nowadays, we can find advertisementsalmost We are so used to them that we often do not even realize (how many we see and hear in a day). I did some research on advertisements, and have some very important information to share with you. What is an advertisement?An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. Newspapers, magazines, the internet, radio and television are the most common places to find them. There are two main types of advertisements —commercial advertisements and public servic e advertisements(PSAs). A commercial advertisement is one which someone has paid for to advertise a product or service. PSAs are often run for free, and are meant to educate people about health, safety, or anyother problem (that affects public welfare). Does an advertisement tell people the complete truth?There are laws to protect people from advertisements (that cheat people). However, we still must be aware of the skilful methods （used in ads to try and sell us things）. Even if an ad does not lie, it does not mean (it is altogether innocent). One toothpaste ad declares, ‘Bright-Teeth fights bad breath!’this statement tries to fool you into assuming (that the toothpaste cures bad breath, yet it does not say that)! All （it says）is （that itfights it）, and that is not the same thing at all. One grocery tells customers, ‘ You are proud of your cooking, so shouldn’t you buy the very freshest food?’this ad is very clever, because it tells customers (they are goodcooks). However, it never says (that this grocery has the freshest food)! The grocery just hopes (that when you read the ad, you will feel pleased with the nice comment, remember the words ‘freshest food’, and make a mental connection with the food in the grocery). We must not fall for this kind of trick!Public service advertisementsNot all ads play tricks on us though. PSAs use some of the same methods, like attractive pictures and clever language, but they are mad e【to serve the public】. PSAs aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs haveappeared around the country. You have probably seen or heard some of them yourself, such as, ‘Yes to life, no to drugs’and ‘Knowledge changes life’ these ads deal with widespread social concerns. There are also PSAs( that encourage people to support public servie projects, such as Project Hope). Its motto is ‘Project Hope-educating every child’. There are even PSAs to teach us how to live healthy lives. One of these is, ‘ When you smoke cigarettes, you are slowly killing yourself.’All of these ads are meant to benefit the public, and you can often learn a lot by following the advice （they give）. Finally, I wish to tell you this: think about why you should do the things (the ad suggests), or buy the product or service （thead promotes）. When it comes toadvertisements, we must all use our intelligence and not be a slave to them!M4U1 ProjectDeveloping an ad campaignHow do you build an ad campaign? Unlike a single advertisement, an ad campaign is a planned programme of advertisements (using various kinds of ads to reach a certain audience). When you start a successful ad campaign, you must have (a clear aim and an audience) in mind. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television.There are three major questions (you must first consider):1 Who is the audience for your ad campaign?The people (you want to reach) are your target audience. In order to determine your audience, you will need to do a little research and analysis in advance. You will need to explore (what the audience already thinks). It is very important to know your audience so you can create the right message for the right people.2 What do you want your ad campaign to say?After you have decided (who your audience is), it is time to decide (what you want the audience to know or think about). It is important to always try to appeal to the audience in order to get them to react in a certain way. You can gather this information from your research. When planning a public welfare campaign, you may want to askyourself:●What does my audience already know about this problem?●What aspects of this problem would they care about or be concerned with?●Is there some history behind the problem (that they would be interested in)?●How does the problem personally affect their lives?3 How do you reach your audience? There are lots of different ways to get your message across when you are putting together an ad campaign. You must decide (what approach you want to use). This decision should depend mainly on your target audience and which kinds of ads reach that group best.Anti-smoking ad campaignEvery year millions of people around the world die due to smoking. Every packet of cigarettes contain s poisonous chemicals (that can result in lung cancer and heart disease). This costs countries a lot of money and causes great damage to the welfare of the people. There are huge numbers of smokers in Asia. This is why we have chosen anti-smoking as the subject of our ad campaign.The target audience is high-school teenagers. Our main aim is to discourage young people from smoking. Our research shows (that young people care about their health and future). We will educate them about the bad physical effects of smoking and how smoking affects those people around them. We will explain all the advantages of not smoking, such as saving money (which can then be spent on other things). Our interviews alsoindicate (that young people are concerned about what is cool and what their friends like). We will show how smoking is not cool or attractive, because it makes people smell terrible, and gives them bad teeth, skin and fingernail s. If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too.Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school with our logo and slogan. Our website will provide students with more information about smoking. We will also publish an article in the school magazine (inform ing students about the dangers of smoking), and we will organize an essay competition as well.Our slogan: Smoking kills!Many people think that smoking is cool orenjoyable, but they are not only fully aware of the damage (that it does to their health). This is (why we chose this picture as our logo). We want to shock people into realizing (that many smokers die all too soon from illnesses and diseases (related to smoking)).。

M4U1 单词默写（一）1.公益广告2.说服某人做某件事(1)_______________（ 2）(2)_______________3.旨在，目的是（ 3） (1)________________4. 说真话(2)________________(3)________________5. 身心健康6.一次全国性的公益广告运动7. deal with(1)______________8. 过更好的生活(2)______________10. 治愈口臭9. 对议论(2)(1)_______________(2)_______________11. 捉弄某人做某事(1)_______________12. 清白的，无罪的；(2)(2)_______________无歹意的；单纯的 adj13. 把···贴在网上14. 拒绝毒品15. 一个广告专家16. 相信 , 相信(1)_____________(2)_____________ 17. 依赖福利生活18. 杂货店19. 洗发精，洗发香20. 航空企业波21. 在心理上和联22. fall for系起来M4U1 单词默写（二）1.座右铭；格言，箴2. be beneficial=言3.在每个方面4. get promoted5.更新软件6.智力，才华；情报7.成倍增添；乘（以）8.的奴隶V9.设计师10.不可以理解11. 糖果企业12. When it comes to 13.范围从到14. sales target15.抽烟16. maximum17.惹人注视的标记18.建议某人做某事（从句）19.口号；口号20. best-seller21.独到的思想方式22.一个非凡的冒险和熟练的写作故事23. recipe24. 奇特王国的旅游M4U1 单词默写（三）1.不论何时有可能的2.警觉某人做话3.烟草，烟叶4.一条奇特的牛仔裤5.奖金，额外津贴6.对做出回应7.较年长8.文章，短文9.剖析 (结果 ) n.单数 ___________10. appeal to(1)____________复数 ___________(2)____________(3)____________ 11.与某人计价还价12. personally speaking13.展开一次禁烟广14. get sth across告活动15.手指甲16.肺癌17.督促某人做18.一包香烟19.阻挡某人做某事20.有毒的 adj.21.有一个明确的目标22.决定做(1)____________(2)____________ 23. 利用各样媒体24. 就的建议。

M4U1 Reading advertisementsNowadays, we can find advertisements almost wherever we go. We are so used to them that we often do not even realize (how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you.What is an advertisement?An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. Newspapers, magazines, the internet, radio and television are the most common places to find them. There are two main types of advertisements —commercial advertisements and public servic e advertisements(PSAs. A commercial advertisement is one which someone has paid for to advertise a product or service. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem (that affects public welfare.Does an advertisement tell people the complete truth?There are laws to protect people from advertisements (that cheat people. However, we still must be aware of the skilful methods (used in ads to try and sell us things. Even if an ad does not lie, it does not mean(it is altogether innocent. One toothpaste ad declares, ‘Bright-Teeth fights bad breath!’this statement tries to fool you into assuming(that the toothpaste cures bad breath, yet it does not say that! All (it saysis (that it fights it, and that is not the same thing at all. One grocery tells customers, ‘ You are proud of your cooking, so shouldn’t you buy the very freshest food?’ this ad is very clever, bec ause it tells customers (they are good cooks. However, it never says (that this grocery has the freshest food! The grocery just hopes (that when you read the ad, you will feel pleased with the nice comment, remember the words ‘freshest food’, and make a me ntal connection with the food in the grocery. We must not fall for this kind of trick!Public service advertisementsNot all ads play tricks on us though. PSAs use some of the same methods, like attractive pictures and clever language, but they are mad e【to serve the public】. PSAs aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as, ‘Yes to life, no to drugs’and ‘Knowledge changes life’these ads deal with widespread social concerns. There are also PSAs( that encourage people to support public servie projects, such as Project Hope. Its motto is ‘Project Hope-educating every child’. There are even PSAs to teach us how to live healthy lives. One of these is, ‘ When you smoke cigarettes, you are slowly killing yourself.’ All of t hese ads are meant to benefit the public, and you can often learn a lot by following the advice (they give.Finally, I wish to tell you this: think about why you should do the things (the ad suggests, or buy the product or service (the ad promotes. When it comes to advertisements, we must all use our intelligence and not be a slave to them!M4U1 ProjectDeveloping an ad campaignHow do you build an ad campaign?Unlike a single advertisement, an ad campaign is a planned programme of advertisements (using various kinds of ads to reach a certain audience. When you start a successful ad campaign, you must have (a clear aim and an audience in mind. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need to employ different kinds of media, including posters, newspapers,magazines, radio and television.There are three major questions (you must first consider:1 Who is the audience for your ad campaign?The people (you want to reach are your target audience. In order to determine your audience, you will need to do a little research and analysis in advance. You will need to explore(what the audience already thinks. It is very important to know your audience so you can create the right message for the right people.2 What do you want your ad campaign to say?After you have decided (who your audience is, it is time to decide (what you want the audience to know or think about. It is important to always try to appeal to the audience in order to get them to react in a certain way. You can gather this information from your research. When planning a public welfare campaign, you may want to ask yourself:●What does my audience already know about this problem?●What aspects of this problem would they care about or be concerned with?●Is there some history behind the problem (that they would be interested in?●How does the problem personally affect their lives?3 How do you reach your audience?There are lots of different ways to get your message across when you are putting together an ad campaign. You must decide (what approach you want to use. This decision should depend mainly on your target audience and which kinds of ads reach that group best.Anti-smoking ad campaignEvery year millions of people around the world die due to smoking. Every packet of cigarettes contain s poisonous chemicals (that can result in lung cancer and heart disease. This costs countries a lot of money and causes great damage to the welfare of the people. There are huge numbers of smokers inAsia. This is why we have chosen anti-smoking as the subject of our ad campaign.The target audience is high-school teenagers. Our main aim is to discourage young people from smoking. Our research shows (that young people care about their health and future. We will educate them about the bad physical effects of smoking and how smoking affects those people around them. We will explain all the advantages of not smoking, such as saving money (which can then be spent on other things. Our interviews also indicate (that young people are concerned about what is cool and what their friends like. We will show how smoking is not cool or attractive, because it makes people smell terrible, and gives them bad teeth, skin and fingernail s. If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too.Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school with our logo and slogan. Our website will provide students with more information about smoking. We will also publish an article in the school magazine(inform ing students about the dangers of smoking, and we will organize an essay competition as well.Our slogan: Smoking kills!Many people think that smoking is cool or enjoyable, but they are not only fully aware of the damage (that it does to their health. This is (why we chose this picture as our logo. We want to shock people into realizing (that many smokers die all too soon from illnesses and diseases (related to smoking.M4U1 Reading 检测Nowadays, we can find 1._________ almost wherever we go. We are so used to them that we often do not even realize how many we see and hear in a day. I did some2.________ on advertisements, and have some very important information to3.__________ with you.What is an advertisement?An advertisement uses words and pictures to 4._________ people to buy a product or5. _______, or to6.________ in an idea. Newspapers, magazines, the internet, radio and television are the most common places to find them. There are two main types of advertisements —7.___________ advertisements and public service advertisements(PSAs. A commercial advertisement is one which someone has paid for to8. _______ a product or service. PSAs are often run for free, and are9. _________ to educate people about health, safety, or any other problem that affects public 10. __________.Does an advertisement tell people the complete truth?There are laws to protect people from advertisements that cheat people. However, we still must be aware of the 11. _________ methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether 12. _________. One toothpaste ad declares, ‘ Bright-Teeth fights bad breath!’ this statement tries to fool you into13. _________ that the toothpaste cures bad breath, yet it does not say that! All it says is that it fights it, and that is not the same thing at all. One grocery tells 14.___________, ‘ You are proud of your cooking, so shouldn’t you buy the very freshestfood?’ this ad is very clever, because it tells customers they are good cooks. However, it never says that this grocery has the freshest food! The grocery just hopes that when you read the ad, you will feel pleased with the nice 15.__________, remember the words‘freshest food’, and make a mental connection with the food in the grocery. We must not fall for this kind of trick! Public service advertisementsNot all ads play tricks on us 16.________. PSAs use some of the same methods, like attractive pictures and clever language, but they are mad e to serve the public. PSAs17. __________ to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising 18.____________ in 1996, and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as, ‘Yes to life, no to drugs’and ’19.__________changes life’ these ads deal with widespread social concerns. There are also PSAs that encourage people to support public servie projects, such as Project Hope. Its 20.________ is ‘Project Hope-educating every child’. There are even PSAs to teach us how t o live healthy lives. One of these is, ‘When you smoke 21.________, you are slowly killing yourself.’All of these ads are meant to 22.________ the public, and you can often learn a lot by following the advice they give.Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad 23.____________. When it 24._________ to advertisements, we must all use our 25. ___________ and not be a slave to them!M4U1 Project 检测1. ________ a single advertisement, an ad2.____________ is a planned programme of advertisements3._________ various kinds of ads to reach a certain audience. When you start a successful ad campaign, you must have a clear aim and an4._________ in mind. It is important to5._________ out exactly what you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need to employ different kinds of6.________, including posters, newspapers, magazines, radio and television. There are three7.__________ questions you must first consider:1 Who is the audience for your ad campaign?The people you want to reach are your 8.__________ audience. In order to9._____________ your audience, you will need to do a little research and 10._________ in advance. You will need to explore what the audience already thinks. It is very important to know your audience so you can create the right message for the right people.2 What do you want your ad campaign to say?After you have decided who your audience is, it is time to decide what you want the audience to know or think about. It is important to always try to 11.___________ to the audience in order to get them to 12.__________ in a certain way. You can gather this information from your research. When 13. _________ a public welfare campaign, you may want to ask yourself:●What does my audience already know about this problem?●What 14.__________ of this problem would they care about or be concerned with?●Is there some history behind the problem that they would be inter ested in?●How does the problem 15.________________ affect their lives?3 How do you reach your audience?There are lots of different ways to get your message16.__________ when you are putting together an ad campaign. You must decide what 17.__________ you want to use. This decision should depend mainly on your target audience and which kinds of ads reach that group best.Anti-smoking ad campaignEvery year millions of people around the world die due to smoking. Every packet of cigarettes contains 18.___________ chemicals that can result in lung cancer and heart disease. This costs countries a lot of money and causes great damage to the 19.________ of the people. There are huge numbers of smokers in Asia. This is why we have20.________ anti-smoking as the subject of our ad campaign.The target audience is high-school teenagers. Our main aim is to 21.__________ young people from smoking. Our research shows that young people care about their health and future. We will educate them about the bad 22.__________ effects of smoking and how smoking affects those people around them. We will explain all the advantages of not smoking, such as saving money which can then be spent on other things. Our interviews also indicate that young people are concerned about what is cool and what their friends like. We will show how smoking is not cool or attractive, because it makes people smell terrible, and gives them bad teeth, skin and fingernails. If we can23._________ young people not to start, they might then 24.________ their parents and other people to give up smoking, too.Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school with our logo and slogan. Our website will provide students with more information about smoking. We will also publish an article in the schoolmagazine 25.___________ students about the dangers of smoking, and we will organize an essay competition as well.Our slogan: Smoking kills!Many people think that smoking is cool or enjoyable, but they are not only fully aware of the 26.______ that it does to their health. This is why we chose this picture as our logo. We want to shock people into 27._______ that many smokers die all too soon from illnesses and diseases related to smoking.M4U1 Reading advertisements Nowadays, we can find advertisements almost wherever we go. We are so used to them that we often do not even realize (how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you. What is an advertisement?An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. Newspapers, magazines, the internet, radio and television are the most common places to find them. There are two main types of advertisements —commercial advertisements and public servic e advertisements(PSAs. A commercial advertisement is one which someone has paid for to advertise a product or service. PSAs are often run for free, and are meant to educate people about health, safety, or anyother problem (that affects public welfare. Does an advertisement tell people the complete truth?There are laws to protect people from advertisements (that cheat people. However, we still must be aware of the skilful methods (used in ads to try and sell us things. Even if an ad does not lie, it does not mean (it is altogether innocent. One toothpaste ad declares, ‘Bright-Teeth fights bad breath!’this statement tries to fool you into assuming (that the toothpaste cures bad breath, yet it does not say that! All (it saysis (that it fights it, and that is not the same thing at all. One grocery tells customers, ‘ You are proud of your cooking,so shouldn’t you buy the very freshest food?’this ad is very clever, because it tells customers (they are good cooks. However, it never says (that this grocery has the freshest food! The groceryjust hopes (that when you read the ad, you will feel pleased with the nice comment, remember the words ‘freshest food’, and make a mental connection with the f ood in the grocery. We must not fall for this kind of trick!Public service advertisementsNot all ads play tricks on us though. PSAs use some of the same methods, like attractive pictures and clever language, but they are mad e【to serve the public】. PSAs aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as, ‘Yes to life, no to drugs’and‘Knowledge changes life’ these ads deal with widespread social concerns. There are also PSAs( that encourage people to support public servie projects, such as Project Hope. Its motto is ‘Project Hope-educating every child’. There are even PSAs to teach us how to live healthy lives. One of these is, ‘ When you smoke cigarettes, you are slowly killing yourself.’All of these ads are meant to bene fit the public, and you can often learn a lot by following the advice (they give. Finally, I wish to tell you this: think about why you should do the things (the ad suggests, or buy the product or service (the ad promotes. When it comes to advertisements, we must all use our intelligence and not be a slave to them!M4U1 ProjectDeveloping an ad campaignHow do you build an ad campaign? Unlike a single advertisement, an ad campaign is a planned programme of advertisements (using various kinds of ads to reach a certain audience. When you start a successful ad campaign, you must have (a clear aim and an audience in mind. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television.There are three major questions (you must first consider:1 Who is the audience for your ad campaign?The people (you want to reach are your target audience. In order to determine your audience, you will need to do a little researchand analysis in advance. You will need to explore (what the audience already thinks. It is very important to know your audience so you can create the right message for the right people.2 What do you want your ad campaign to say?After you have decided (who your audience is, it is time to decide (what you want the audience to know or think about. It is important to always try to appeal to the audience in order to get them to react in a certain way. You can gather this information from your research. When planning a public welfare campaign, you may want to ask yourself:●What does my audience already know about this problem?●What aspects of this problem would they care about or be concerned with?●Is there some history behind the problem (that they would be interested in?●How does the problem personally affect their lives?3 How do you reach your audience? There are lots of different ways to get your message across when you are putting together an ad campaign. You must decide (what approach you want to use. This decision should depend mainly on your target audience and which kinds of ads reach that group best.Anti-smoking ad campaignEvery year millions of people around the world die due to smoking. Every packet of cigarettes contain s poisonous chemicals (that can result in lung cancer and heart disease. This costs countries a lot of money and causes great damage to the welfare of the people. There are huge numbers of smokersin Asia. This is why we have chosen anti-smoking as the subject of our ad campaign.The target audience is high-school teenagers. Our main aim is to discourage young people from smoking. Our research shows (that young people care about their health and future. We will educate them about the bad physical effects of smoking and how smoking affects those people around them. We will explain all the advantages of not smoking, such as saving money (which can then be spent on other things. Our interviews also indicate (that young people are concerned about what is cool and what their friends like. We will show how smoking is not cool or attractive, because it makes people smell terrible, and gives them bad teeth, skin and fingernail s. If we can convince young people not to start, they might then urge theirparents and other people to give up smoking, too.Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school with our logo and slogan. Our website will provide students with more information about smoking. We will also publish an article in the school magazine (inform ing students about the dangers of smoking, and we will organize an essay competition as well.Our slogan: Smoking kills!Many people think that smoking is cool or enjoyable, but they are not only fully aware of the damage (that it does to their health. This is (why we chose this picture as our logo. We want to shock people into realizing (that many smokers die all too soon from illnesses and diseases (related to smoking.。

M4U1 单元检测第I 卷选择题（总分65 分）一、单项选择(共15 小题；每小题1 分，满分15 分)1.Gold was found in the valley and villages, which had seemed deserted, immediately came to life.A.the; /B. /; aC. the; aD. /; /2.Some students volunteered to make a speech in the English class, and our teacher asked us to make some on their performance.A.opinionsB. commentsC. questionsD. choices3.You said boys were cleverer than girls. That is I disagree.A.whatB. whereC. whichD. that4.News came from the headquarter of the UN China had suggested to protect theenvironment was strongly supported by the developing countries.A.whichB. whatC. thatD. that what5.We are happy to know our head teacher will be to headmaster.A.raisedB. encouragedC. promotedD. lifted6.They him to prepare for the coming exam, but he spent all day playing computer games.A.persuadedB. urgedC. suggestedD. made7.Who would you rather with you to the park, John or Mary?A.have goB. have to goC. have goneD. had gone8.Such teachers as not easily forgotten.A.he isB. he areC. him isD. him are9.When I was worried about why nobody supported me, he helped me with advice as to how toget my ideas every listener.A.across onB. across toC. around onD. around to10.The oil prices in the international market sharply because demand for energy fell lastyear.A.benefitedB. damagedC. decreasedD. measured11.—You are late again!—But it’s not my fault. The elevator in my building and I was trapped in it.A.broke outB. broke downC. broke inD. broke off12.Mary loves history so much that she to study history in university in the future.A.determinesB. enablesC. connectsD. persuades13.It was said that the government had hanged the hero. Local residents angrily to it.A.actedB. reactedC. reportedD. adapted14.If the work by the end of the month is delayed, the construction company will befined.A.being completedB. have been completedC. to be completedD. will be completed15.Did you find out ?A.she was looking for whose childB. whose child was she looking forC. whose child she is looking forD. whose child she was looking for二、完形填空(共20 小题；每小题1.5 分，满分30 分)It was the golden season. I could see the yellow leaves 16 on the cool 17 . In such a season, I liked walking alone in the leaves, listening to the sound of them. Autumn is a18 season and life is uninteresting. The free days always get me 19 . But one day, the sound of a violin 20 into my ears like a stream flowing in the mountains. I was so surprised that I jumped to see what it was. A young girl, standing in the wind, was 21 in playing her violin.I had 22 seen her before. The music was so attractive that I listened quietly. Lost in the music, I didn’t realize that I had been 23 there for so long but my 24 did not seem to disturb her. Leaves were still falling. Every day she played the violin in the corner of the building 25 I went downstairs to watch her performance. I was the only audience. The autumn seemed no longer lonely and life became 26 .27 we didn’t know each other, I thought we were already good friends. I believe she also liked me. Autumn was nearly over. One day, when I was listening devotedly, the sound suddenly stopped. To my 28 , the girl came over to me.“You must like violin,” she said.“Yes. And you play very well. Why did you stop?” I asked.Suddenly, a 29 expression appeared on her face and I could feel something unusual. “I came here to see my grandmother. But now I must leave. I once played very badly. It was your listening every day that 30 me.” she said. “In face, it was your playing31 gave me a meaningful autumn.” I answered. “Let us be friends.” The girl smiled and I smiled.I never heard the play again in my life. I no longer went downstairs to listen like before. Only thick leaves were left behind. But I will always remember the fine figure of the girl. She is like a 32 ; so short, so bright, like a shooting star giving off so much light that it makes the autumn beautiful.There are many kinds of friends. Some are always 33 you, but don’t understand you. Some say only a few words to you, but are chose to you. Many people will step in your life, but only 34 friends leave footprints.I shall always recall the autumn and the girl with the 35 . She will always bring back the friendship between us. I know she will always be my best friend.16. A. shaking B. hanging C. falling D. floating17. A. wind B. snow C. air D. rain18. A. lively B. lovely C. harvest D. lonely19. A. up B. off C. down D. over20. A. flowed B. grew C. entered D. ran21. A. lost B. active C. busy D. interested22. A. ever B. never C. often D. usually23. A. waiting B. stopping C. standing D. hearing24. A. existence B. thought C. steps D. breath25. A. where B. so C. when D. but26. A. interesting B. moving C. encouraging D. exciting27. A. But B. However C. Even D. Though28. A. astonishment B. delight C. pride D. satisfaction29. A. happy B. sad C. strange D. surprised30. A. surprised B. excited C. encouraged D. interested31.A. that32.A. song B. whichB. dreamC. itC. fireD. whoD. wind33. A. with B. for C. against D. to34. A. good B. true C. new D. old35. A. sound B. song C. play D. violin三、阅读理解(共 10 小题；每小题 2 分，满分 20 分)AChocolate is good for your heart, skin and brain. Usually, people think that chocolate is bad for their health. They describe chocolate as “something to die for” or say “death by chocolate”. Now they should bite their tongues! Evidence is showing that some kinds of chocolate are actually good for you in the following ways:A happier heartScientists at Harvard University recently examined 136 studies on cocoa—the main ingredient in chocolate and found that it does seem to strengthen the heart. Studies have shown heart benefits from increased blood flow. These benefits are the result of cocoa’s chemicals, which seem to prevent both cell damage and inflammation (炎症).Better blood pressureIf yours is high, chocolate may help. Jeffrey Blumberg from Tufts University recently found that people with high blood pressure who ate 3.5 ounces of dark chocolate per day for two weeks saw their blood pressure drop quickly.Muscle magicChocolate milk may help you recover after a hard workout ( 锻炼). In a small study at Indiana University, people who drank chocolate milk between workouts did better on a tiredness test than those who had some sports drinks.Better for your skinGerman researchers gave 24 women a half-cup of special cocoa every day. After three months, the women’s skin was moister ( 滑润的) and smoother. The research shows that chocolate helps protect and increase blood flow to the skin, improving its appearance.Brain gainsIt sounds almost too good to be true, but research suggests that chocolate may improve your memory, attention span, reaction time, and problem-solving by increasing blood flow to the brain.36.Which of the following is wrong?A.Coca’s chemicals can prevent both cell damage a nd inflammation.B.Chocolate may help you lower your blood pressure.C.People early know chocolate is good for their health.D.Chocolate may improve your memory, attention span, reaction time, and problem-solving.37.What’s the meaning of the underlined sentence in the fourth paragraph?A.Sports drinks are better than chocolate milk.B.Sports drinks can make people easy to be tired.C.Drinking milk can keep you energetic at work.D.We should drink chocolate milk between times when we work hard.38.What’s the main idea of the text?A.Chocolate, a Healthy FoodB. More Chocolate, Less HealthC. Chocolate and Blood PressureD. Advice on Eating Chocolate39.The conclusion that chocolate may help lower blood pressure was brought out by .A.scientists at Harvard UniversityB. Jeffrey Blumberg from Tufts UniversityC. scientists at Indiana UniversityD. German researchers40.What’s the meaning of “bite their tongues” in the first paragraph?A.Think of itB. Speak upC. Stop talkingD. Listen to itBTaiwan police cannot decide whether to treat it as an extremely act of stealing or an even cheat. Either way, it could be the perfect crime (犯罪), because the criminals are birds— homing pigeons!The crime begins with a telephone message to the owner of a stolen car: if you want the car back, pay up. Then, the car owner is directed to a park, told where to find a bird cage and how to attach money to the neck of the pigeon inside. Carrying the money in a tiny bag, the pigeon flies off.There have been at least four such pigeon pick-ups in Changwa. What at first seemed like the work of a clever stay-at-home car thief, however, may in fact be the work of an even lazier and more inventive criminal mind—one that avoids not only collecting money but also going out to steal the car in the first place. Police officer Chen says that the criminal probably has pulled a double trick: he gets money for things he cannot possibly return. Instead of stealing cars, he lets someone else do it and then waits for the car-owner to place an ad (advertisement) in the newspaper asking for help.The thought is supported by the fact that, so far, none of the stolen cars have been returned. Also, the amount of money demanded—under 3,000 Taiwanese dollars—seems too little for a car worth many times more.Demands for pigeon-delivered money stopped as soon as the press reported the story. And even if they start again, Chen holds little hope of catching the criminal. “We have more important things to do,” he said.41.After the car owner received a phone call, he .A.went to a certain pigeon and put some money in the bag it carriedB.gave the money to the thief and had his car back in a parkC.sent some money to the thief by mailD.told the press about it42.The “lazier and more inventive” criminal refers to .A.the car thief who stays at homeB.one of those who put the ads in the paperC.one of the policemen in ChangwaD.the owner of the pigeons43.The writer mentions the fact that “none of the stolen cars have been returned”to show.A.how easily people get fooled by criminalsB. what Chen thinks might be correctC. the thief is extremely cleverD. the money paid is too little44.The underlined word “they” in the last paragraph refers to .A.criminalsB. pigeonsC. the stolen carsD. demands for money45.We may infer from the text that the criminal knows how to reach the car owners because.A.he reads the ads in the newspaperB.he lives in the same neighborhoodC.he has seen the car owners in the parkD.he has trained the pigeons to follow them第II 卷非选择题(总分35 分)四、任务型阅读（共10 小题；每小题1 分，满分10 分）Teamwork is just as important in science as it is on the playing field or in the gym. Scientific investigations ( 调查) are almost always carried out by teams of people working together. Ideas are shared, experiments are designed, data are analyzed, and results are evaluated ( 评估) and shared with other investigators. Group work is necessary, and is usually more productive than working alone.Several times throughout the year you may be asked to work with one or more of your classmates. Whatever the task your group is assigned, a few rules need to be followed to ensure (确保) a productive and successful experience.What co mes first is to keep an open mind, because everyone’s ideas deserve consideration and each group member can make his or her own contribution. Secondly, it makes a job easier to divide the group task among all group members. Choose a role on the team that is best suited to your particular strengths. Thirdly, always work together, take turns, and encourage each other by listening, sorting, and trusting one another. Support and trust among team members often makes a great difference.Activities like investigations are most effective when done by small groups. Here are some more suggestions for effective team performance during these activities: Make sure each group member understands and agrees to the task given to him or her, and everyone knows exactly when , why and what to do; take turns doing various tasks during similar and repeated activities; be aware of where other group members are and what they are doing so as to ensure safety; be responsible for your own learning, though it is by no means unwise to compare your observations with those of other group members.When there is research to be done, divide the topic into several areas, and this can explore the issue (问题) in a very detailed way. You are encouraged to keep records of the sources used by each person, which helps you trace back to the origin of the problems that may happen unexpectedly. A format for exchanging information (e.g., photocopies of notes, oral discussion, etc.) is also important, for a well-chosen method not only strengthens what you present but also makes yourself easily understood. When the time comes to make a decision and take a position on an issue, allow for the contributions of each member of the group. Most important of all, it is always wise to make decisions by compromise (妥协) and agreement.After you’ve completed a task with your team, make an analysis of the team’s effectiveness—the strengths and weaknesses, opportunities and challenges.五、单词拼写（共10 小题；每小题1 分，满分10 分）1.Not all ads play on us, though.2.Even if an ad does not lie, it does not mean it is altogether .3.China began a public service advertising campaign in 1996.4.If we can convince young people not to start, they might then their parents and other people to give up smoking, too.5.In an ad campaign you may need to employ different kinds of , including posters, newspapers, magazines, radio and television.6.The design a to children a lot. They all like it.7.Your job is to p the new product to make it known to consumers.8.My parents want me to be a businessman. P speaking, I would like to be a teacher.9.Our problems have m since last year; so we have to deal with the increasedproblems one after another.10.If you come across any word that you don’t know, you can c a dictionary.六、句子翻译（共5 小题；每小题3 分，满分15 分）1.似乎没有什么能消除他的紧张。

做广告，广告活动，广告业航空公司毒品，药，药物光亮，光泽洗发精，洗发香波广告，广告宣传说服,劝说，使信服做广告，宣传旨在，目地是幸福，安全和健康，福利欺骗，作弊，骗子，欺诈行为有技巧地，熟练地虽然，即使清白地，无罪地，无恶意地，纯真地气息，呼吸口臭欺骗，愚弄，傻瓜治愈，解决，药物，疗法，对策杂货店高兴，满意，乐于评论，评价，议论心理地，思想地，精神地，智力地上…地当,受…地骗骗局；玩笑，恶作剧；戏法，把戏，诀窍；欺骗，欺诈欺骗，捉弄以…为目标，瞄准，目地，目标全国范围地，全国性地1 / 4运动(为了某种目地而进行地一系列有计划地活动)涉及,关于,处理,应付座右铭,格言，箴言香烟，卷烟使受益，得益于，益处，救济金，奖金推广,宣传，促销;促进，推动智力，才智,情报完全受…控制地人;奴隶咨询;请教理解力，领悟能力；理解练习最新地畅销书；畅销品大为惊奇推荐；建议，劝告；介绍出版社，出版机构；出版人，发行人(高中或大学)毕业年级地；级别(或地位)高地；高年级学生，毕业班；学生；上司；年纪较长地人购买；采购；购买地东西设计者，设计师软件建议,提示；顶端，末梢；小费；倾斜，倾覆；给小费引人注目地(公司或机构)标识，标志,徽标标语；口号(大)公司条，棒；酒吧成倍增加，迅速增加；乘，乘以2 / 4设计更新；提供最新信息；使现代化年轻人，青年；青年时期；青春，朝气方面；层面光盘，激光唱片烹饪法；食谱味道好地，好吃地便宜货；协议；讨价还价意外收获；奖金精致地；绚丽地；奢华地；空想，幻想；爱好，迷恋；想象；猜想弄清楚，弄懂；计算出大众传播媒介，大众传播工具海报目标；靶子；瞄准；以…为目标确定，查明；决定；裁决分析，分析结果有吸引力；呼吁，恳请；吸引力；恳求吸引,引起兴趣；呼吁做出反应,回应个别地；就本人而言；本人,亲自把…表达清楚反对吸烟小包,小盒有毒地肺癌症吸烟者手指甲敦促，力劝；竭力主张；3 / 4强烈地欲望,冲动烟草，烟叶论说文，小品文；文章，短文使震惊，使惊愕；震惊，惊愕死于…4 / 4。

M4U1 Advertisements1. An advertisement uses words and pictures to (1)_________ people to buy a(2)_________ or service, or to believe in a idea. There are two(3)_________ of advertisements —(4)_________ adverisements and public service ads. Though there are laws to protect people from ads that (5) _________ people,we still must be (6) _________ of the skilful methods used in ads to try and sell us things. Even if an ad doesn’t lie, it doesn’t mean it’s altogether (7)_________ . For example, a grocery used an ad to make a (8)_________ connection with the food in the grocery.Not all ads play tricks on us though. China began a(9) _________ public service advertising (10)_________ in 1996. many ads such as “Yes to life, no to drugs” and “Knowledge changes life” etc. These ads deal with(11) _________ social(12) _________. And all of these ads are meant to (13)_________ the public.In a word, when it comes to ads, we must use our(14)_________ and not be a(15) _________ to them.2. Nowadays, we can find advertisements almost (1)___________ we go. Generally speaking, there are two main types of advertisements: commercial advertisements and PSAS. Commercial advertisements try their best to (2)___________ people to buy a product or service. Even though there are laws to (3)___________ people from advertisements that cheat people, we still must be (4)___________ of the skilful methods used in ads to try and sell us things. Some commercial advertisements try to make people feel pleased with the nice comment and connect their words with their products or service. We must not (5)___________ for this kind of trick.Not all ads play(6) ___________ on us though. PSAS aim to teach us and help us lead better lives. Some PSAS deal with widespread(7) ___________ concerns. There are also PSAS that (8)___________ people to support public service projects. All of these ads are (9)___________ to benefit the public, and you can often learn a lot by following the advice they give.In conclusion, when it comes to advertisements, we must all use our (10)___________ and not be a slave to them.3. An advertisement uses words and pictures to (1)_________ people to buy a product or (2)_________, or to believe in a idea. There are two (3)_________ of advertisements —(4)_________ adverisements and public service ads. Even though there are laws to protect people from advertisements that (5)___________ people, we still must be aware of the (6)___________ methods used in ads to try and sell us things. For example, a grocery used an ad to make a mental (7)_________ with the food in the grocery.Not all ads play tricks on us (8)_________. PSAs use some of the methods, like (9)_________pictures and clever language,but they are made to serve the and teach us and help us lead better lives.Finally, when it comes to ads, we must use our(10)_________ and not be a slave to them.Key1: 1. persuade 2. product 3.types 4. commercial 5.cheat 6. aware 7. innocent8.mental9. nationwide 10. campaign 11.widespread 12. concern 13. benefit 14. intelligence15. slaveKey2: 1. whereever 2. persuade 3. protect 4. aware 5. fall6. tricks7. social8. encourage9. meant 10.intelligenceKey3: 1. persuade 2. service 3. types 4. commercial 5. cheat6. skilful7. connection8. though9.attractive 10. intelligenceProject Anti-smoking ad campaign1. Every year millions of people around the world die _________ to smoking. Every packet of cigarettes contains poisonous chemicals that can _________ in lung cancer and heart disease. This costs countries much money and causes great _________ to the welfare of the people. Therefore, we have chosen anti-smoking as the subject of our ad campaign.The _________ audience is high-school teenagers. Our main aim is to _________ young people from smoking. We will show how smoking is not cool or attractive. If we can _________ young people not to start, they might then _________ their parents and other people to stop smoking, too.Our campaign will start on World No Tobacco Day. We will put large posters around the school with our logo and slogan. Our website will _________ students with more information about smoking. An article will also be published in the school magazine _________ students about the dangers of smoking, Our slogan is: Smoking kills! We want to shock people into realizing that many smokers die all too soon from illnesses and diseases _________ to smoking.How do you build an ad campaignAn ad campaign is a planned programme of advertisements using various kinds of ads to reach a _________ audience. In an ad campaign you may need to employ different kinds of media, _________ posters, newspapers, magazines, radio and television. When you start a successful ad campaign, you must have a clear aim and an audience in mind. You must consider three major questions.Firstly, in order to _________ your audience, you will need to do a little research and analysis in _________. You will need to explore what the audience already thinks. It is important to know your audience so you can _________ the right message for the right people.Secondly, it is important to try to _________ to the audience in order to get them to _________ in a certain way.Thirdly, you must decide what _________ you want to use to get your message _________ when you are putting together an ad campaign. This decision should _________ mainly on your target audience and which kinds of ads reach that group best.Keys:1. due, result, damage, target, discourage, convince, urge, provide, informing, related2. certain, including, determine, advance, create, appeal, react, approach, across,dependM4U2 Reading The Olympic Games1. Mr. Johnson, a member of the International Olympic (1)__________ made a speech about Olympic Games. He told us students about the history and (2)_________ of the Olympic Games.Firstly, he introduced the ancient games. At the ancient games, by tradition the (3)__________ were all men and they had to (4)__________ wearing no clothes.(5)________ women were (6)__________ to take part in their own competition.Secondly, he listed some famous athletes, such as Muhammad Ali, Michaarl Jordan and some others. he also said Chinese athletes have made important (7)_________ to the Olympic Games. He (8)_________ Xu Haifeng, Deng Yaping and Liu Xiang. The Chinese (9)__________ the way at the 2008 Beijing Olympics.Finally, he invited the students to join him in wishing the Olympic Movement a successful future to match its past (10)_________.2. A member of the International Olympic committee (1)__________ came to our school to talk to us about the history and (2)__________ of the Olympic Games. The ancient Olympic Games began in the year 776BC and men had to (3)________ wearing no clothes. The (4)_________ Olympics were first held in 1896. A Frenchman’s dream that all countries live side by side (5)_________ has been(6)_________ from then on. There were many famous athletes. Michael Jordan was(7)__________ who won two gold medals. He also said that Chinese athletes also contributed to the Olympic. For example, Zhang Ning, a famous badminton(8)________ was much older than the other players, but she (9)________ on to win the gold medal. He thought that all of these athletes have pushed the (10)________ of human achievements with their attempts and they were successful.3. Today, Mr. Johnson, a member of the International Olympic Committee, made a speech in a high school in Beijing.The ancient Olympic Games began in (1)________ , 776BC. (2)________ women were allowed to take part in their own (3)________, as a (4)________ festival in honor of Hera. The (5)________ Olympics were first held in 1896 in Athens.The most famous boxer, Muhammad Ali, first came to public (6)________ during the 1960 Rome Olympics. He returned to the Olympic Games Atlanta in 1996 to (7)________ the Olympic flame at the opening (8)________. There are some athletes who have brought joy to people with their (9)_______ to push the (10)________ of human achievement.4. A member of International Olympic (1)________ was invited to our school to talk about the (2)________ and significance of the Olympic Games.The (3) ________ Olympic Games began in 776BC and the (4)_________ Olympics were (5)________ by Pierre de Coubertin. It is amazing that only men (6)________ no clothes were allowed to compete then by (7)________.Many athletes have made great (8)________ to the Olympic Games. They have also brought great joy to people. Their (9)_______are to push the (10)__________ ofhuman achievement. We all wish the Olympic Movement a successful future to match its past.5. Olympic Games are held every four years. At the (1)_________ Olympics, by (2)__________ the athletes were men and they had to (3)________ wearing no clothes. Today, both male and female athletes from (4)________ they come from.The (5)__________ Olympic were first held in 1896 in Athens. The Chinese led the way at the 2008 Beijing Olympics. The Chinese women’s gymnastic team won the (6)________ medal. Zhang Ning, a former badminton (7)_______, was old but (8)_______ on to win the gold medal in the (9)________ match.Join me in wishing the Olympic (10)________ a successful future..6. I’m delighted to talk to you about the history and (1)________ of the Olympic Games. It has been held for 12 centuries. At the ancient Olympics, by (2)________ the athletes had to compete wearing no clothes. (3)________ women were allowed to take part in their own competition, at a (4)________ festival. The (5)________ Olympics were brought back to life by Pierre de Coubertin. Many people thought that the Olympics would made all people live in peace. (6)________ them are many well-known athletes, such as Muhammad Ali and Michael Jordan. Chinese athletes have also made (7)________ to the Olympic Games. China returned to the Olympics after 32 years’ (8)________. Then China began to lead the way at the Olympics. The goal of all the Olympic athletes is to attempt to push the (9)_______ of the humanachievements. Finally, join me in wishing the Olympic Movement a successful future to (10)________ its past glory.Keys:1. Committee; significant; athletes; compete; Single; allowed; contribution; mentioned; led; glory.2. delightedly; significance; compete; contemporary; peacefully; realized; mentioned; champion; hung; boundaries.3.Greece; Single; competition; separate; contemporary; attention; light; ceremony; attempt; boundaries.4. Committee; history; ancient; contemporary; restarted; wearing; tradition; contributions; attempts; boundaries.5.ancient; tradition; compete; nation; contemporary; gold; champion; hang; final; Movement6. significance; tradition; Single; separate; contemporary; Among; contributions; absence; boundaries; match.M4U2 Project Making a speech about sport1.Near the end of the football match, the Eagles’ captain knocked the ball with his hand and scored. Then the referee（1）, the Eagles won. In fact, the goal should not have（2） .Later, answering a reporter, the Eagles’ captain said, ‘we won, and that is all that （3） .’However, the kangaroos（4）though the referee was（5） .Finally, the Eagles went home（6） .（7）, the kangaroos trained harder. In the next（8）, the kangaroos won and wenton the final. Also near the end, the kangaroos’ captain’s hand was hit by the ball （9）.Then he let the Bears have the ball and the lost in the end. In （10）, the kangaroos found something more precious than victory.Entering a sport into the Olympics can be a long process. There are many（1）that must be met before a sport can be considered by the IOC. First, a sport must have its own international（2） .Next, it must be practical by men in at least 75 countries on at least four（3）,or practiced by women in at least 40 countries and three continents. That’s not all. In order for a new sport to be added, another sport must be （4） .This helps the IOC keep the（5）under control.Some sports that were part of the Olympics in the past have been （6） .However, in 2016, （7）and（8）, which were earlier played at the Olympics and then dropped, will be included again.Wushu is still （9）Olympics to get into the Olympics. So, Wushu fans may finally get what they are hoping for.M4U2 Project Making a speech about sport2. The Eagles captain’s （1）passed the ball back to him, but the shot was too high. But the captain kicked it and scored with his hand. And the（3）（4）the （5）, the match was over and the Eagles had won unfairly.Later, a（6）asked the Eagles （7）what had happened. ‘We won, and that is all that matters.’ the captain said.Later, the Eagles lost his match. They were （8） .Meanwhile, the Kangaroo trained harder than before. In the next tournament. the Kangaroo （9）the Eagles by a score of 5 to 1.The Kangaroo went on to the final match against the Bears. The match was tied with minutes to go. At last, the Bears won.In defeat, the Kangaroos found sth more（10）than victory---they found friendship, honor and respect.It can be a long process for a sport to（1）into the Olympics. There are many（2）that must be （3）before a sport can be considered by the IOC. In order for a new sport to be added, another sport must be （4） .This helps the IOC keep the Olympics （5）under control.Some sports such as baseball were part of the Olympics in the past have been （6） .It was judged to have become less popular and had to make （7）for new sports which are more popular.The IOC is planning to change some of the sports in the next few years. In 2016,rugby and golf,Which were earlier played at the Olympics and dropped, will be （8）again, as they are now very popular and are played all around the world.Wushu is still （9）to get into the Olympics. Wushu fans may finally get what they are（10）for.M4U2 Project Making a speech about sport3.Near the end of the football match, the（1）of Eagles （2）the ball to ground with his hand and they scored. However the referee didn’t notice it. Of course, the goal should not have （3）, but now it was too late.The Kangaroos were out of the（4）while the Eagle’s continue on .Afterwards, they lost the games and（5）that the referee had been unfair because he always kept a close watch on them.The Eagles went home angry and bitter. （6）the Kangaroos went home trained harder than before.In the next tournament, the Kangaroos （7）the Eagles by a （8）of 5 to 1.They （9）the final match against the Bears. Finally, they failed but they found something more（10）than victory. That is friendship, honor and respect.Entering a sport into the Olympics can be a long（1） . There are many（2）that must be （3）. First, a sport must have its own international （4） .Next, it must be practical by men in at least 75 countries on at least four continents, or practiced by women in at least 40 countries and three （5） . A new sport is added, another sport must be（6） .Because the （7）must be kept under control.Wushu is still applying to get into the Olympics. The IOC has still not（8）the sport due to the （9）about the balance of sports-there are alreadymany other sports in the Olympics that are connected with（10） .M4U2 Project Making a speech about sport4.The result of the football match are not the most important thing.The Eagles（1）with the Kangaroos. They scored by not obeying the （2） .Later ,the eagles captain only said, ‘we won, and that is all that matters.’They didn’t win and went home angry and （3）,didn’t realize their mistakes at all, only to（4）that the referee had been unfair.In the next tournament, the Kangaroos （5）the Eagles by the hard work. In the final, they fought against the Bears. By（6）,the ball hit the captain’s hand, he stopped and failed at last.Later, he only said, “They won. They were the better team.”They went home proud. They found something more（7）than victory. That is friendship, honor and （8） .There are many requirements that must be （1）before a sport can be（2）by the International Olympic Committee.First, a sport must have its own international（3） .Next, it must be practical by men in at least 75 countries on at least four （4） .In order for a new sport to be added, another sport must be（5） .Some sports that were part of the Olympics in the past have been（6）including these （7）sports, such as baseball and power boating. Wushu is still （8）to get into the Olympics. However, the IOC has still not approved the sport（9）to the concern about the （10）of sport.M4U2 Project Making a speech about sport5. When the match was（1）to the end, the captain of the Eagles（2）the ball and scored. The referee （3）the whistle and the match was over. The Eagls won. Later, a reporter asked the Eagles’ captain what had （4）place, the captain said, ‘we won, and that is all that （5）’ However, the eagles were lost in the（6）match. They complained that the （7）had been unfair.In the next tournament, the Kangaroos defeated the Eagles by a （8）of 5 to 1.They went on to with the Bears. The Bears won. Later, a reporter asked the Eagles’captain what had happened, the captain said, “They won. They were the better team.”Many of the Kangaroos’ players becomes friends with the players （9）the Bears’ team. They found something more（10）than victory.Do you know how does a sport enter the Olympics? It can be a long process First, a sport must have its own international（1） .Next, it must be practical by men in at least 75 countries on at least four （2） .That’s not all. In order for a new sport to be （3）, another sport must be（4） .This helps the IOC keepthe （5）under control. Some sports have been removed, such as baseball and power boating. These sports were judged to have become less popular and had to （6）（7）（8）new more popular sports. Some sports have been added.Now, Wushu is still （9）to get into the Olympics ,wushu fans finally get what they are（10）for.M4U2 Project Making a speech about sport6.A sport must （1）many requirements before entering the Olympics. First, it must have its own international（2） .Next, it must be played by men in at least 75 countries on at least four （3）.T o keep the Olympics（4）under control. Another must be dropped at the same time. Those sports which are no longer popular would be （5）to make way for the popular ones. Some sports are still（6）to get into the Olympics. For example, Wushu is trying. But it hasn’t been （7）due to the （8）about the balance of sports.It was near the end of the football match. The captain of the Eagles ran down near the Kangaroos （1） . Then ,he knocked the ball with his hand then kicked it and （2）The match was over. The goal shouldn’t have counted. However, it was too late. While the Eagles （3）,the referee kept a close watch on the Eagles. They lost their next match and they went home angry and （4） . Meanwhile, theKangaroos （5）harder.Next year, the Kangaroos defeated the Eagles. They would play （6）the Bears. When a teammate passed the ball to their captain, it hit his hand. He （7）the match. Finally, the Bears （8） .The Kangaroos went home proud. Many players of the Kangaroos and Bears became friends（9） . The friendship is more（10）than victory. Keys:1. whistled counted matters struggled unfair bitter Meanwhile tournament accidentally defeatrequirements association countries continents dropped budget removed rugby golf applying2. teammate referee blew whistle reporter captain bitter defeated preciousenter requirements met dropped budget removed way included applying hoping3. captain knocked counted tournament complained Meanwhile defeated score entered preciousprocess requirements met association continents dropped budget approved concern fighting4. fought rules bitter complained defeated accident precious respectmet considered association continents dropped removedfamiliar applying due balance5. close shot blew taken matters later referee score on precious association continents added dropped budget make way for applying hoping6. meet association continents budget removed applying approved concerngoal scored continued bitter trained against stopped won forever preciousM4U3 Reading Not just watching a film1. RealCine is an extraordinary technology using virtual (1)_______. (The technology (2)_______RealCine is virtual(3) ________.) (4) _____ordinary cinema, RealCine excites all five of our (5) ______. RealCine (6)______ by making the viewers feel that they are actually in the film. To (7)______ this, special VR headsets are (8)_______ to enable the viewers to see a world animation(动画). The movements of the headset indicate the (9)________ to go.Besides, special gloves are also worn to (10)_____ the objects in the film.2. VR can provide teenagers with another way to (1)_________ the world and and make them work harder to make their dreams (2)_____ ___/______. (3)An _________ has been put forward that some viewers will be (4)__________ by RealCine because VR is not (5)_____. (6)_______ films, VR also has some other uses, such as training firefighters without the (7)_____ of sending them to a burning building. Teachers can bring history (8)_____ by placing students in a famous battle. It can also be used in(9)_____ planning, which is in the long term cheaper and more practical, (10)________ with the present way.3. RealCine is an (1)____________ technology using virtual reality. Unlike a film, RealCine puts you into the action and is in (2)_____________ with your senses of sight, hearing, smell and touch (3) __________. The (4)__________ of RealCine is making the users feel that they are really in a world. To achieve this, (5) __________ VR headset are designed and the (6)_________ of the headset indicate the direction in which the users want to go. There are even small openings on the headsets that give put smells to match the (7)___________.In scientific studies, it has been shown that VR can be used to (8)__________ people with social problems. Besides this, VR can be used to (9)__________ skills in a secure environment. It can also be used in class or for urban planning.Though there are some arguments about VR, I believe that it (10)__________ to be developed.4. The (1)_____________ about RealCine will tell us some interesting information. After (2)__________ it, you will be amazed and agree that it deserves to be (3) __________ further.RealCine makes people feel they are really in a new world-a world that does not (4)______ except in a computer program. Special VR headsets and gloves are(5)__________ for it.A scientific study has shown that VR can be a good (6)______________ for peoplewho have social peoblems. It gives them encouragement and confidence. In(7)___________, VR can be used to practise skills in a secure enviroment that(8)____________ would be quite dangerous.Finally, RealCine provides fantastic (9)___________ for urban planning. Engineers can enter the design of a (10) ______________ into a computer, and then use VR to “walk”around it, see how it looks and make changes before (11)_____________ is carried out.5. RealCine is an extraordinary technology that (1) ____________ to be developed further. It works by making the users feel they are really in a new world. The user can go (2)_____________ in the Himalayas in a computer program. But they must wear the special headsets to see the 3-D. Its movement (3)__________ the direction the user wants to go.In scientific studies it has been shown the VR can be a good (4)____________ for people who have social problems. The VR also helps people do things that could never be done in real life. for example, a 70-year-old grandfather who is (5)_________ can also go for a walk while still in the (6)__________ of the VR studio; a teacher can bring history (7)________ by placing students in a famous battle, the engineers can (8)________ the design of a neighbourhood into a computer and see how it looks.6. RealCine is an extraordinary technology that uses virtual (1) _______. (2) _______ a film, ReanCine puts you into the action and (3)________ with your senses ofsight, hearing, smell and touch in an (4)_______ way. The user will experience the cold, smells, sights and sounds of the (5)_____________ environment.RealCine works by making the users feel that they are really in a new world—a world that isn’t (6)________ in reality. VR can be a good (7)___________ for people who have (8)________ problems. (9)_________, VR can also be used to practise skills in a (10)__________ environment that otherwise would be quite dangerous. Let’s look forward to this technology in the future that makes our life more colorful.1.(1) reality (2) behind (3) reality (4) Unlike (5) senses (6) works (7)achieve(8) designed (9) direction (10) touch2. (1) experience (2) come true/realized (3) argument (4) disappointed (5) real(6) Besides (7) risk (8) alive (9) urban (10) compared3. (1) extraordinary (2) connection (3) actively (4) aid (5) special (6) movements(7) environment (8) treat (9) practise (10) deserves4. (1) presentation (2) experiencing (3) developed (4) exist (5) designed (6) treatment(7) addition (8) otherwise (9) technology (10) neighbourhood (11) construction5. (1) deserves (2) sightseeing (3) indicates (4) treatment (5) disabled(6) convenience (7) alive (8) enter6. (1) reality (2) Unlike (3) connects (4) active (5) surrounding (6) real(7) treatment (8) social (9) Besides (10) secure/safeM4U3 Project 1 Journey to the Center of the Earth1. In 1863, Professor Otto found a (1)_____________ message in an old book which (2)____________ of a trip to the center of the Earth through a (3)__________ in Iceland. He got his things (4)________ and went to Iceland with his nephew.In Iceland, the professor (5)___________ a guide named Hans. After many days, they came to a room with a large ocean inside. On the (6)__________ of the ocean, there was a forest and large (7)__________.The three men built a small boat and set sail. All of a (8)________, two dinosaurs rose to the surface. They sailed to the shore and explored the forest. They came across huge insects and many strange (9)___________.Finally they reached the (10)__________ of the hole. They found themselves in a volcano in Italy.2. In 1863, Professor Otto found a secret (1)_____________ which (2)____________ ofa trip to the center of the Earth through a (3)__________ in Iceland. Immediately, he went to Iceland with his (4)_________ Axel.In Iceland, the professor hired a guide named Hans. They built a small boat and set (5)_________.All of a sudden, two (6)__________ rose to the surface. The small boat was almost (7)____________ by the creatures.Finally, they reached the bottom of the hole. Then the water began to (8)___________ them up. The water rushed (9)___________ them, pushing then out intothe sunlight. They now found themselves in a volcano in Italy. Their (10)__________ was over.3. In 1863, Professor Otto found a secret message in an old book. The message spoke of a trip to the center of the Earth through a volcano in Iceland, (1)__________ his nephew Axel to go with him.When the three of them reached the volcano, they (2)_____________ underground through a cave. Next, they came to a vast room with a large ocean inside.The three men built a small boat and set sail. (3)_____________, two dinosaurs appeared and fighted each other. The small boat was almost sunk.They came across huge (4)___________ and many strange creatures. As they were (5)__________ around, they saw a tall man.They sat sail again, and saw what looked like an (6)___________. They made a bomb to (7)________ up the rocks. After the bomb explored, the boat (8)__________ down with the water. They could only (9)___________ on to the boat in(10)_________.The water rushed beneath them, pushing them out into the sunlight.4. In 1863, a secret message (1)_______ in a old book made Professor O.L. (2)__________ his things and go to Iceland with his nephew Axel.The professor hired a guide and (3)________ three men journeyed (4)__________ through a small cave. They built a small boat and set sail. They came across two dinosaurs, (5)________ each other, and huge insects as well as some strange creatures. (6)________ by a tall man of at least 4 metres tall who sat (7)________ a tree。

M4U1 Reading advertisementsNowadays, we can find advertisements a lmost wherever we go. We are so used to them t hat we often do not even realize (how many we see and hear in a day). I did some research on advertisements, and have some very important information to share with you.What is an advertisement?An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. Newspapers, magazines, the internet, radio and television are the most common places to find them. There are two main types of advertisements —commercial advertisements and public servic e advertisements(PSAs). A commercial advertisement is one which someone has paid for to advertise a product or service. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem (that affects public welfare).Does an advertisement tell people the complete truth?There are laws to protect people from advertisements (that cheat people). However, we still must be aware of the skilful methods （used in ads to try and sell us things）. Even if an ad does not lie, it does not mean(it is altogether innocent). One toothpaste ad declares, ‘Bright-Teeth fights bad breath!’this statement tries to fool you into assuming(that the toothpaste cures bad breath, yet it does not say that)! All （it says）is （that it fights it）, and that is not the same thing at all. One grocery tells customers, ‘ You are proud of your cooking, so shouldn’t you buy the very freshest food?’ this adis very clever, because it tells customers (they are good cooks). However, it never says (that this grocery has the freshest food)! The grocery just hopes (that when you read the ad, you will feel pleased with the nice comment, remember the words ‘freshest food’, and make a mental connection with the food in the grocery). We must not fall for this kind of trick!Public service advertisementsNot all ads play tricks on us though. PSAs use some of the same methods, like attractive pictures and clever language, but they are mad e【to serve the public】. PSAs aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as, ‘Yes to life, no to drugs’and ‘Knowledge changes l ife’these ads deal with widespread social concerns. There are also PSAs( that encourage people to support public servie projects, such as Project Hope). Its motto is ‘Project Hope-educating every child’. There are even PSAs to teach us how to live healthy lives. One of these is, ‘ When you smoke cigarettes, you are slowly killing yourself.’ All of these ads are meant to benefit the public, and you can often learn a lot by following the advice （they give）.Finally, I wish to tell you this: think about why you should do the things (thead suggests), or buy the product or service （the ad promotes）. When it comes to advertisements, we must all use our intelligence and not be a slave to them!M4U1 ProjectDeveloping an ad campaignHow do you build an ad campaign?Unlike a single advertisement, an ad campaign is a planned programme of advertisements (using various kinds of ads to reach a certain a udience). When you start a successful ad campaign, you must have (a clear aim and an audience) in mind. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television.There are three major questions (you must first consider):1 Who is the audience for your ad campaign?The people (you want to reach) are your target audience. In order to determine your audience, you will need to do a little research and analysis in advance. You will need to explore(what the audience already thinks). It is very important to know your audience so you can c reate the right message for the right people.2 What do you want your ad campaign to say?After you have decided (who your audience is), it is time to decide (what you want the audience to know or think about). It is important to always try to appeal to the audience in order to get them to react in a certain way. You can gather this information from your research. When planning a public welfare campaign, you may want to ask yourself:●What does my audience already know about this problem?●What aspects of this problem would they care about or be concerned with?●Is there some history behind the problem (that they would be interested in)?●How does the problem p ersonally affect their lives?3 How do you reach your audience?There are lots of different ways to get your message a cross when you are putting together an ad campaign. You must decide (what approach you wantto use). This decision should depend mainly on your target audience and which kinds of ads reach that group best.Anti-smoking ad campaignEvery year millions of people around the world die due to smoking. Every packet of cigarettes contain s poisonous chemicals (that can result in lung cancer and heart disease). This costs countries a lot of money and causes great damage to the welfare of the people. There are huge numbers of smokers in Asia. This is why we have chosen anti-smoking as the subject of our ad campaign.The target audience is high-school teenagers. Our main aim is to discourageyoung people from smoking. Our research shows (that young people care about their health and future). We will educate them about the bad physical effects of smoking and how smoking affects those people around them. We will explain all the advantages of not smoking, such as saving money (which can then be spent on other things). Our interviews also indicate (that young people are concerned about what is cool and what their friends like). We will show how smoking is not cool or attractive, because i t makes people smell terrible, and gives them bad teeth, skin and fingernail s. If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too.Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school with our logo and slogan. Our website will provide students with more information about smoking. We will also publish an article in the school magazine(inform ing students about the dangers of smoking), and we will organize an essay competition as well.Our slogan: Smoking kills!Many people think that smoking is cool or enjoyable, but they are not only fully aware of the damage (that it does to their health). This is (why we chose this picture as our logo). We want to shock people into realizing (that many smokers die a ll too soon from illnesses and diseases (related to smoking)).M4U1 Reading 检测Nowadays, we can find 1._________ almost wherever we go. We are so used to them that we often donot even realize how many we see and hear in a day. I did some 2.________ on advertisements, and have some very important information to 3.__________ with you.What is an advertisement?An advertisement uses words and pictures to 4._________ people to buy a product or5. _______, or to6.________ in an idea. Newspapers, magazines, the internet, radio and television arethe most common places to find them. There are two main types of advertisements — 7.___________ advertisements and public service advertisements(PSAs). A commercial advertisement is one which someone has paid for to 8. _______ a product or service. PSAs are often run for free, and are 9. _________ to educate people about health, safety, or any other problem that affects public 10. __________.Does an advertisement tell people the complete truth?There are laws to protect people from advertisements that cheat people. However, we still must be awareof the 11. _________ methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether 12. _________. One toothpaste ad declares, ‘ Bright-Teeth fights bad breath!’ this statement tries to fool you into13. _________ that the toothpaste cures bad breath, yet it does not say that! All it says is that it fights it,and that is not the same thing at all. One grocery tells 14. ___________, ‘ You are proud of your cooking, so shouldn’t you buy the very freshest food?’ this ad is very clever, because it tells customers they are good cooks. However, it never says that this grocery has the freshest food! The grocery just hopes that when you read the ad, you will feel pleased with the nice 15.__________, remember the words ‘freshest food’, and make a mental connection with the food in the grocery. We must not fall for this kind of trick! Public service advertisementsNot all ads play tricks on us 16.________. PSAs use some of the same methods, like attractive picturesand clever language, but they are made to serve the public. PSAs17. __________ to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising 18.____________ in 1996, and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as, ‘Yes to life, no to drugs’and ’19.__________ changes life’ these ads deal with widespread social concerns. There are also PSAs that encourage people to support public servie projects, such as Project Hope. Its 20.________ is ‘Project Hope-educating every child’. There are even PSAs to teach us how to live healthy lives. One of these is,‘When you smoke 21.________, you are slowly killing yourself.’All of these ads are meant to 22.________ the public, and you can often learn a lot by following the advice they give.Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad 23.____________. When it 24._________ to advertisements, we must all useour 25. ___________ and not be a slave to them!M4U1 Project 检测1. ________ a single advertisement, an ad2.____________ is a planned programme of advertisements3._________ various kinds of ads to reach a certain audience. When you start a successful ad campaign, you must have a clear aim and an4._________ in mind. It is important to5._________ out exactly whatyou want to tell the audience and what you are trying to get them to do. In an ad campaign you may needto employ different kinds of 6.________, including posters, newspapers, magazines, radio and television. There are three 7.__________ questions you must first consider:1 Who is the audience for your ad campaign?The people you want to reach are your 8.__________ audience. In order to 9._____________ your audience, you will need to do a little research and 10._________ in advance. You will need to explorewhat the audience already thinks. It is very important to know your audience so you can create the right message for the right people.2 What do you want your ad campaign to say?After you have decided who your audience is, it is time to decide what you want the audience to know orthink about. It is important to always try to 11.___________ to the audience in order to get them to 12.__________ in a certain way. You can gather this information from your research. When 13._________ a public welfare campaign, you may want to ask yourself:●What does my audience already know about this problem?●What 14.__________ of this problem would they care about or be concerned with?●Is there some history behind the problem that they would be interested in?●How does the problem 15.________________ affect their lives?3 How do you reach your audience?There are lots of different ways to get your message16.__________ when you are putting together an ad campaign. You must decide what 17.__________ you want to use. This decision should depend mainlyon your target audience and which kinds of ads reach that group best.Anti-smoking ad campaignEvery year millions of people around the world die due to smoking. Every packet of cigarettes contains18.___________ chemicals that can result in lung cancer and heart disease. This costs countries a lot of money and causes great damage to the 19.________ of the people. There are huge numbers of smokersin Asia. This is why we have 20.________ anti-smoking as the subject of our ad campaign.The target audience is high-school teenagers. Our main aim is to 21.__________ young people from smoking. Our research shows that young people care about their health and future. We will educate them about the bad 22.__________ effects of smoking and how smoking affects those people around them.We will explain all the advantages of not smoking, such as saving money which can then be spent onother things. Our interviews also indicate that young people are concerned about what is cool and whattheir friends like. We will show how smoking is not cool or attractive, because it makes people smellterrible, and gives them bad teeth, skin and fingernails. If we can 23._________ young people not to start, they might then 24.________ their parents and other people to give up smoking, too.Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the schoolwith our logo and slogan. Our website will provide students with more information about smoking. Wewill also publish an article in the school magazine 25.___________ students about the dangers of smoking, and we will organize an essay competition as well.Our slogan: Smoking kills!Many people think that smoking is cool or enjoyable, but they are not only fully aware of the 26.______that it does to their health. This is why we chose this picture as our logo. We want to shock people into27._______ that many smokers die all too soon from illnesses and diseases related to smoking.M4U1 Reading advertisements Nowadays, we can find advertisements almost wherever we go. We are so used to them that we often do not even realize (how many we see and hear in a day). I did some research on advertisements, and have somevery important information to share with you. What is an advertisement?An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. Newspapers, magazines, the internet, radio and television are the most common places to find them. There are two main types of advertisements —commercial advertisements and public servic e advertisements(PSAs). A commercial advertisement is one w hich someone has paid for to advertise a product or service. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem (that affects public welfare). Does an advertisement tell people the complete truth?There are laws to protect people from advertisements (t hat cheat people). However, we still must be aware of the skilful methods（used in ads to try and sell us things）. Even if an ad does not lie, it does not mean (it is altogether innocent). One toothpaste ad declares, ‘Bright-Teeth fights bad breath!’this statement tries to fool you into assuming (that the toothpaste cures bad breath, yet it does not say that)! All （it says）is （that itfights it）, and that is not the same thing at all.One grocery tells customers, ‘ You are proud of your cooking, so shouldn’t you buy the very freshest food?’this ad is very clever, because it tells customers (they are good cooks).However, it never says (that this grocery has the freshest food)! The grocery just hopes (that when you read the ad, you will feel pleased with the nice comment, remember the words ‘freshest food’, and make a mental connection with the food in the grocery). We must not fall for this kind oftrick!Public service advertisementsNot all ads play tricks on us though. PSAs use some of the same methods, like attractive pictures and clever language, butthey are made【to serve the public】. PSAs aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as, ‘Yes to life, no to drugs’and ‘Knowledge changes life’ these ads deal with widespread social concerns. There are also PSAs( that encourage people to support public servie projects, such as Project Hope). Its motto is ‘Project Hope-educating everychild’. There are even PSAs to teach us how to live healthy lives. One of these is, ‘ When you smoke cigarettes, you are slowly killing yourself.’All of these ads are meant to benefit the public, and you can often learn alot by following the advice （they give）. Finally, I wish to tell you this: think about why you should do the things (the ad suggests), or buy the product or service （the ad promotes）. When it comes to advertisements, we must all use our intelligence and not be a slave to them!M4U1 ProjectDeveloping an ad campaignHow do you build an ad campaign? Unlike a single advertisement, an ad campaign is a planned programme of advertisements (using various kinds of ads toreach a certain audience). When you start a successful ad campaign, you must have (a clear aim and an audience) in mind. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television.There are three major questions (you must first consider):1 Who is the audience for your ad campaign?The people (you want to reach) are your target audience. In order to determine your audience, you will need to do a little research and analysis in advance. You will need to explore (what the audience already thinks). It is very important to know your audience so you can create the right message for the right people.2 What do you want your ad campaign to say?After you have decided (who your audience is), it is time to decide (what you want the audience to know or think about). It is important to always try to appeal to the audience in order to get them to react in a certain way. You can gather this information from your research. When planning a public welfare campaign, you may want to ask yourself:●What does my audience already know about this problem?●What aspects of this problem would they care about or be concerned with?●Is there some history behind the problem (that they would be interested in)?●How does the problem personally affect their lives?3 How do you reach your audience?There are lots of different ways to get your message across when you are putting together an ad campaign. You must decide (what approach you want to use). This decision should depend mainly on your target audience and which kinds of ads reach that group best.Anti-smoking ad campaignEvery year millions of people around the world die due to smoking. Every packet of cigarettes contain s poisonous chemicals (that can result in lung cancer and heart disease). This costs countries a lot of money and causes great damage to the welfare of the people. There are huge numbers of smokers in Asia. This is why we have chosen anti-smoking as the subject of our ad campaign.The target audience is high-school teenagers. Our main aim is to discourage young peoplefrom smoking. Our research shows (that young people care about their health and future). We will educate them about the bad physical effects of smoking and how smoking affects those people around them. We will explain all the advantages of not smoking, such as saving money (which can then be spent on other things). Our interviews also indicate (that young people are concerned about what is cool and what their friends like). We will show how smoking is not cool or attractive, because it makes people smell terrible, and gives them bad teeth, skin and fingernail s. If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too.Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school with our logo and slogan. Our website will provide students with moreinformation about smoking. We will also publish an article in the school magazine (inform ing students about the dangers of smoking), and we will organize an essay competition as well.Our slogan: Smoking kills!Many people think that smoking is cool or enjoyable, but they are not only fully aware of the damage (that it does to their health). This is (why we chose this picture as our logo). We want to shock people into realizing (that many smokers die all too soon from illnesses and diseases (related to smoking)).。

M4U1 Reading advertisementsNowadays, we can find advertisements almost wherever we go. We are so used to them that we often do not even realize (how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you.What is an advertisement?An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. Newspapers, magazines, the internet, radio and television are the most common places to find them. There are two main types of advertisements —commercial advertisements and public servic e advertisements(PSAs. A commercial advertisement is one which someone has paid for to advertise a product or service. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem (that affects public welfare.Does an advertisement tell people the complete truth?There are laws to protect people from advertisements (that cheat people. However, we still must be aware of the skilful methods (used in ads to try and sell us things. Even if an ad does not lie, it does not mean(it is altogether innocent. One toothpaste ad declares, ‘Bright-Teeth fights bad breath!’this statement tries to fool you into assuming(that the toothpaste cures bad breath, yet it does not say that! All (it saysis (that it fights it, and that is not the same thing at all. One grocery tells customers, ‘ You are proud of your cooking, so shouldn’t you buy the very freshest food?’ this ad is very clever, bec ause it tells customers (they are good cooks. However, it never says (that this grocery has the freshest food! The grocery just hopes (that when you read the ad, you will feel pleased with the nice comment, remember the words ‘freshest food’, and make a me ntal connection with the food in the grocery. We must not fall for this kind of trick!Public service advertisementsNot all ads play tricks on us though. PSAs use some of the same methods, like attractive pictures and clever language, but they are mad e【to serve the public】. PSAs aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as, ‘Yes to life, no to drugs’and ‘Knowledge changes life’these ads deal with widespread social concerns. There are also PSAs( that encourage people to support public servie projects, such as Project Hope. Its motto is ‘Project Hope-educating every child’. There are even PSAs to teach us how to live healthy lives. One of these is, ‘ When you smoke cigarettes, you are slowly killing yourself.’ All of t hese ads are meant to benefit the public, and you can often learn a lot by following the advice (they give.Finally, I wish to tell you this: think about why you should do the things (the ad suggests, or buy the product or service (the ad promotes. When it comes to advertisements, we must all use our intelligence and not be a slave to them!M4U1 ProjectDeveloping an ad campaignHow do you build an ad campaign?Unlike a single advertisement, an ad campaign is a planned programme of advertisements (using various kinds of ads to reach a certain audience. When you start a successful ad campaign, you must have (a clear aim and an audience in mind. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need to employ different kinds of media, including posters, newspapers,magazines, radio and television.There are three major questions (you must first consider:1 Who is the audience for your ad campaign?The people (you want to reach are your target audience. In order to determine your audience, you will need to do a little research and analysis in advance. You will need to explore(what the audience already thinks. It is very important to know your audience so you can create the right message for the right people.2 What do you want your ad campaign to say?After you have decided (who your audience is, it is time to decide (what you want the audience to know or think about. It is important to always try to appeal to the audience in order to get them to react in a certain way. You can gather this information from your research. When planning a public welfare campaign, you may want to ask yourself:●What does my audience already know about this problem?●What aspects of this problem would they care about or be concerned with?●Is there some history behind the problem (that they would be interested in?●How does the problem personally affect their lives?3 How do you reach your audience?There are lots of different ways to get your message across when you are putting together an ad campaign. You must decide (what approach you want to use. This decision should depend mainly on your target audience and which kinds of ads reach that group best.Anti-smoking ad campaignEvery year millions of people around the world die due to smoking. Every packet of cigarettes contain s poisonous chemicals (that can result in lung cancer and heart disease. This costs countries a lot of money and causes great damage to the welfare of the people. There are huge numbers of smokers inAsia. This is why we have chosen anti-smoking as the subject of our ad campaign.The target audience is high-school teenagers. Our main aim is to discourage young people from smoking. Our research shows (that young people care about their health and future. We will educate them about the bad physical effects of smoking and how smoking affects those people around them. We will explain all the advantages of not smoking, such as saving money (which can then be spent on other things. Our interviews also indicate (that young people are concerned about what is cool and what their friends like. We will show how smoking is not cool or attractive, because it makes people smell terrible, and gives them bad teeth, skin and fingernail s. If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too.Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school with our logo and slogan. Our website will provide students with more information about smoking. We will also publish an article in the school magazine(inform ing students about the dangers of smoking, and we will organize an essay competition as well.Our slogan: Smoking kills!Many people think that smoking is cool or enjoyable, but they are not only fully aware of the damage (that it does to their health. This is (why we chose this picture as our logo. We want to shock people into realizing (that many smokers die all too soon from illnesses and diseases (related to smoking.M4U1 Reading 检测Nowadays, we can find 1._________ almost wherever we go. We are so used to them that we often do not even realize how many we see and hear in a day. I did some2.________ on advertisements, and have some very important information to3.__________ with you.What is an advertisement?An advertisement uses words and pictures to 4._________ people to buy a product or5. _______, or to6.________ in an idea. Newspapers, magazines, the internet, radio and television are the most common places to find them. There are two main types of advertisements —7.___________ advertisements and public service advertisements(PSAs. A commercial advertisement is one which someone has paid for to8. _______ a product or service. PSAs are often run for free, and are9. _________ to educate people about health, safety, or any other problem that affects public 10. __________.Does an advertisement tell people the complete truth?There are laws to protect people from advertisements that cheat people. However, we still must be aware of the 11. _________ methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether 12. _________. One toothpaste ad declares, ‘ Bright-Teeth fights bad breath!’ this statement tries to fool you into13. _________ that the toothpaste cures bad breath, yet it does not say that! All it says is that it fights it, and that is not the same thing at all. One grocery tells 14.___________, ‘ You are proud of your cooking, so shouldn’t you buy the very freshestfood?’ this ad is very clever, because it tells customers they are good cooks. However, it never says that this grocery has the freshest food! The grocery just hopes that when you read the ad, you will feel pleased with the nice 15.__________, remember the words‘freshest food’, and make a mental connection with the food in the grocery. We must not fall for this kind of trick! Public service advertisementsNot all ads play tricks on us 16.________. PSAs use some of the same methods, like attractive pictures and clever language, but they are mad e to serve the public. PSAs17. __________ to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising 18.____________ in 1996, and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as, ‘Yes to life, no to drugs’and ’19.__________changes life’ these ads deal with widespread social concerns. There are also PSAs that encourage people to support public servie projects, such as Project Hope. Its 20.________ is ‘Project Hope-educating every child’. There are even PSAs to teach us how t o live healthy lives. One of these is, ‘When you smoke 21.________, you are slowly killing yourself.’All of these ads are meant to 22.________ the public, and you can often learn a lot by following the advice they give.Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad 23.____________. When it 24._________ to advertisements, we must all use our 25. ___________ and not be a slave to them!M4U1 Project 检测1. ________ a single advertisement, an ad2.____________ is a planned programme of advertisements3._________ various kinds of ads to reach a certain audience. When you start a successful ad campaign, you must have a clear aim and an4._________ in mind. It is important to5._________ out exactly what you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need to employ different kinds of6.________, including posters, newspapers, magazines, radio and television. There are three7.__________ questions you must first consider:1 Who is the audience for your ad campaign?The people you want to reach are your 8.__________ audience. In order to9._____________ your audience, you will need to do a little research and 10._________ in advance. You will need to explore what the audience already thinks. It is very important to know your audience so you can create the right message for the right people.2 What do you want your ad campaign to say?After you have decided who your audience is, it is time to decide what you want the audience to know or think about. It is important to always try to 11.___________ to the audience in order to get them to 12.__________ in a certain way. You can gather this information from your research. When 13. _________ a public welfare campaign, you may want to ask yourself:●What does my audience already know about this problem?●What 14.__________ of this problem would they care about or be concerned with?●Is there some history behind the problem that they would be inter ested in?●How does the problem 15.________________ affect their lives?3 How do you reach your audience?There are lots of different ways to get your message16.__________ when you are putting together an ad campaign. You must decide what 17.__________ you want to use. This decision should depend mainly on your target audience and which kinds of ads reach that group best.Anti-smoking ad campaignEvery year millions of people around the world die due to smoking. Every packet of cigarettes contains 18.___________ chemicals that can result in lung cancer and heart disease. This costs countries a lot of money and causes great damage to the 19.________ of the people. There are huge numbers of smokers in Asia. This is why we have20.________ anti-smoking as the subject of our ad campaign.The target audience is high-school teenagers. Our main aim is to 21.__________ young people from smoking. Our research shows that young people care about their health and future. We will educate them about the bad 22.__________ effects of smoking and how smoking affects those people around them. We will explain all the advantages of not smoking, such as saving money which can then be spent on other things. Our interviews also indicate that young people are concerned about what is cool and what their friends like. We will show how smoking is not cool or attractive, because it makes people smell terrible, and gives them bad teeth, skin and fingernails. If we can23._________ young people not to start, they might then 24.________ their parents and other people to give up smoking, too.Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school with our logo and slogan. Our website will provide students with more information about smoking. We will also publish an article in the schoolmagazine 25.___________ students about the dangers of smoking, and we will organize an essay competition as well.Our slogan: Smoking kills!Many people think that smoking is cool or enjoyable, but they are not only fully aware of the 26.______ that it does to their health. This is why we chose this picture as our logo. We want to shock people into 27._______ that many smokers die all too soon from illnesses and diseases related to smoking.M4U1 Reading advertisements Nowadays, we can find advertisements almost wherever we go. We are so used to them that we often do not even realize (how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you. What is an advertisement?An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. Newspapers, magazines, the internet, radio and television are the most common places to find them. There are two main types of advertisements —commercial advertisements and public servic e advertisements(PSAs. A commercial advertisement is one which someone has paid for to advertise a product or service. PSAs are often run for free, and are meant to educate people about health, safety, or anyother problem (that affects public welfare. Does an advertisement tell people the complete truth?There are laws to protect people from advertisements (that cheat people. However, we still must be aware of the skilful methods (used in ads to try and sell us things. Even if an ad does not lie, it does not mean (it is altogether innocent. One toothpaste ad declares, ‘Bright-Teeth fights bad breath!’this statement tries to fool you into assuming (that the toothpaste cures bad breath, yet it does not say that! All (it saysis (that it fights it, and that is not the same thing at all. One grocery tells customers, ‘ You are proud of your cooking,so shouldn’t you buy the very freshest food?’this ad is very clever, because it tells customers (they are good cooks. However, it never says (that this grocery has the freshest food! The groceryjust hopes (that when you read the ad, you will feel pleased with the nice comment, remember the words ‘freshest food’, and make a mental connection with the f ood in the grocery. We must not fall for this kind of trick!Public service advertisementsNot all ads play tricks on us though. PSAs use some of the same methods, like attractive pictures and clever language, but they are mad e【to serve the public】. PSAs aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as, ‘Yes to life, no to drugs’and‘Knowledge changes life’ these ads deal with widespread social concerns. There are also PSAs( that encourage people to support public servie projects, such as Project Hope. Its motto is ‘Project Hope-educating every child’. There are even PSAs to teach us how to live healthy lives. One of these is, ‘ When you smoke cigarettes, you are slowly killing yourself.’All of these ads are meant to bene fit the public, and you can often learn a lot by following the advice (they give. Finally, I wish to tell you this: think about why you should do the things (the ad suggests, or buy the product or service (the ad promotes. When it comes to advertisements, we must all use our intelligence and not be a slave to them!M4U1 ProjectDeveloping an ad campaignHow do you build an ad campaign? Unlike a single advertisement, an ad campaign is a planned programme of advertisements (using various kinds of ads to reach a certain audience. When you start a successful ad campaign, you must have (a clear aim and an audience in mind. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television.There are three major questions (you must first consider:1 Who is the audience for your ad campaign?The people (you want to reach are your target audience. In order to determine your audience, you will need to do a little researchand analysis in advance. You will need to explore (what the audience already thinks. It is very important to know your audience so you can create the right message for the right people.2 What do you want your ad campaign to say?After you have decided (who your audience is, it is time to decide (what you want the audience to know or think about. It is important to always try to appeal to the audience in order to get them to react in a certain way. You can gather this information from your research. When planning a public welfare campaign, you may want to ask yourself:●What does my audience already know about this problem?●What aspects of this problem would they care about or be concerned with?●Is there some history behind the problem (that they would be interested in?●How does the problem personally affect their lives?3 How do you reach your audience? There are lots of different ways to get your message across when you are putting together an ad campaign. You must decide (what approach you want to use. This decision should depend mainly on your target audience and which kinds of ads reach that group best.Anti-smoking ad campaignEvery year millions of people around the world die due to smoking. Every packet of cigarettes contain s poisonous chemicals (that can result in lung cancer and heart disease. This costs countries a lot of money and causes great damage to the welfare of the people. There are huge numbers of smokersin Asia. This is why we have chosen anti-smoking as the subject of our ad campaign.The target audience is high-school teenagers. Our main aim is to discourage young people from smoking. Our research shows (that young people care about their health and future. We will educate them about the bad physical effects of smoking and how smoking affects those people around them. We will explain all the advantages of not smoking, such as saving money (which can then be spent on other things. Our interviews also indicate (that young people are concerned about what is cool and what their friends like. We will show how smoking is not cool or attractive, because it makes people smell terrible, and gives them bad teeth, skin and fingernail s. If we can convince young people not to start, they might then urge theirparents and other people to give up smoking, too.Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school with our logo and slogan. Our website will provide students with more information about smoking. We will also publish an article in the school magazine (inform ing students about the dangers of smoking, and we will organize an essay competition as well.Our slogan: Smoking kills!Many people think that smoking is cool or enjoyable, but they are not only fully aware of the damage (that it does to their health. This is (why we chose this picture as our logo. We want to shock people into realizing (that many smokers die all too soon from illnesses and diseases (related to smoking.。

M4U1 A visit to a farm 一次去农场的参观★背诵词汇：visit参观；拜访，hay干草，grass草，corn谷物，meat肉，litter乱扔（垃圾），walk 走，pick摘；捡，throw扔，stone石头，don’t不要，rubbish垃圾(不可数)，bin垃圾箱★背诵句型：1.On his farm he has three sheep.在他的农场上有三只绵羊。

2. Don’t litter. 不要乱扔垃圾。

3. Don’t walk on the grass. 不要在草地上走。

4.Don’t pick flowers.不要摘花。

5. Don’t throw stones.不要扔石头。

6. Please put the rubbish in the rubbish bin.请把垃圾放在垃圾箱里。

7. Now let’s visit the farm.现在让我们参观农场。

8. What do they eat? 它们吃什么？9. They eat hay.它们吃干草。

10. He feeds the pig with the corn.他用谷物喂养猪。

11. The pig lives in a pen.猪住在围栏里。

12. It is angry.它生气了。

★掌握语法：1.单复数：sheep---sheep(单复同形);horse----horses;child---childrenthis---these;that---those2.hay, grass, corn, meat, rubbish(垃圾)，都是不可数名词。

3. feed the animals喂养动物；grow the plants种植植物4. Don’t litter. (换一种说法) >>> You can’t litter.Don’t walk on the grass. (换一种说法) >>> You can’t walk on the grass.5. let’s = let us让我们，后面跟动词原形：Let’s go. Let’s play. Let’s sing and dance.6. take a visit to + 地点，一次去…的参观Let’s visit the farm. = Let’s take a visit to the farm.M4U1 A visit to a farmI. Fill in the blanks with the given words in their proper forms (用所给单词的适当形式填空)1. Mark is a _____ ( farm ). He works on his _____ ( farm ).2. How _____ ( many ) is this ice cream?3. ---______ ( who ) footballs are these? ---They are ______ ( Jim and John ).4. Here’s ______ ( some ) green grass.5. My brother Mike ______ ( like ) toy ______ ( plane ).6. Show ______ ( he ) that picture.II. Rewrite the following sentences (按要求改写句子，每格一词)1. Sheep like to eat grass. ( 就划线部分提问)What ______ sheep ______ to eat?2.There are seven balls in the bag. ( 就划线部分提问)How ______ ______ are there in the bag?3.Alice is on the slide. ( 就划线部分提问)______ Alice?4.His friend’s name’s Jimmy. ( 就划线部分提问)______ his ______ ______?5.We’ve got three pairs of sunglasses. ( 就划线部分提问)What ______ you ______?III. Read and complete the dialogue（阅读并完成对话）Tom: Hello, ______.Jim: Hello, Tom.Tom: Today is Sunday. Let’s go ______ my uncle’s farm.Jim: OK. Let’s ______.Tom: There are many ______ there. They’re sheep, cows horses…Jim: I like horses. I like to _____ the horses.Tom: That’s great! Let’s ride the horses.IV. Choose the best answer ( 选择填空)( ) 1. They are Kitty and Wendy. ______ teacher is Miss Fang.A. TheyB. They’reC. Their( ) 2. ---What ______ their uncle? ---He’s a postman.A. doesB. doC. is( ) 3. I’m not well. Please call the ______.A. doctorB. firemanC. waiter( ) 4. There ______ a bowl and five bottles of water on the table.A. isB. areC. aren’t( ) 5. Here ______ some hay.A. isB. areC. aren’t( ) 6. ______ Kitty like coffee?A. DoB. IsC. Does( )7. She is angry ______ him.A. onB. withC. of( ) 8. That is a kite. It’s ______ kite.A.Alice and Mark’sB. Alice and MarkC. Alice’s and Mark’s ( ) 9. My sister is afraid _______ snakes.A. toB. ofC. at( ) 10. ---______ are the birds? --- In the tree.A. WhoseB. How manyC. Where。