中英文资料(文档含英文原文和中文翻译)中英文资料翻译The analysis on regional brand effect and industrial cluster in the industrial parkIndustrial cluster is an internal regularity of the industry development, and also the objective demand of resource allocation. As America's high-tech information industry clusters in silicon-valley, Wall Street's finance, Hollywood entertainment, and California wine industrial are the core of sustained economic growth pole of these countries and regions. More than 70 percent of the manufacturing industry in Italy realized the achievement of "small and medium-sized enterprises" in the world. The manufacturing industry cluster in Tokyo Japan forms "the together foundation of mechanical industry". India Bangalore, known as "silicon valley of Asia", is a strong typical in using industrial cluster to develop software, and quickly gain global industrial competitive advantage. China Taipei science and technology industrial park, Zhejiang and Guangdong characteristic industrial manufacturing bases are presenting exuberant vitality. As Michael porter (Port), professor of Harvard University, pointed out, "cluster is the factors that govern the economy in the world today, it is the remarkable characteristics of each national economy and regional economy and even urban economy, economically developed countries and developing countries are so".First, characteristics and trends of industrial cluster developmentIndustrial cluster is a new space between economic organization, which is in the region to specific industry or product (usually in a dominant industry as the core of enterprise and its related) and supporting agencies (including manufacturers, suppliers, customers, local government and intermediaryorganizations, etc), the knowledge on comparatively stable cooperation and division of crisscross network is industrial organization and coordination of spatial agglomeration, between market and hierarchy represents. A true meaning of industrial cluster at least include the following three features:One is the industrial associations. Industrial clusters of enterprises and other organizations are within a tend to a field, which is related to the formation of industrial cluster.Second is the regional concentration, like the "cluster" phenomenon in specific areas of relevant enterprises and corresponding supporting organization. This industry can produce wide geographic concentration of agglomeration economy benefit.Specialization and socialization is three. Within a cluster of each enterprise based on their own resources, select the product production value to display their own superiority, the production of the division sized enterprises formed close cooperation network.Industry cluster, once formed, will influence economic, political, cultural and social, mainly including conglomeration effect, symbiosis and synergy, location effect, structure effect, etc.Industry cluster, produced with the characteristics of industrial clusters in 1400 years ago in JINGDE town in China. But its large ceramic cluster is in the industrialization, and then economic globalization will be the development of industrial cluster in further climax. The cluster in the process of economic globalization and regional at the beginning of the 20th century and the existence of traditional local clusters have profound changes and development, which has effect on the worldeconomy that not allowed to be ignored.One, from dynamic mechanism, we can see local industrial cluster is the result of the development of globalization, and also the globalization challenges to respond. In the past few decades, with the globalization of production and trade, the value creation system appears in the global scope of vertical separation and the unprecedented global production, reflected in the reconstruction of productive organization is fragmented or decentralization, global production elements and resources in the characteristic and concentration of industrial concentration area. In other words, the geographical distribution of global value chain is "big area scatter, small regional concentration". Each link of the geographical gathering place for many industrial clusters became one value chain affiliate section of the global industry.Two, from the management strategy, we can see industrial clusters are globalization, based on chain or commodity chains, multinational elements integration development becomes a habit.On one hand, the economic globalization is an important carrier through internal and multinational company - between capital and labor, technology and information flow to cluster of global development and not a single process.On the other hand, in order to adapt to the challenges of globalization competition with globalization, the local industry clusters must treat the regional development in perspective of global, learn from and use global integration of resources,pay attention to the integration of regional cluster with interactive and not confined to the local resources comprehensive utilization. Local industry cluster in the edge needs to strengthen the contact with the core industrial information and capture opportunities.Three, from the development direction that control of high-tech clusters is enhancing and technical cluster is evolution in technique direction.Taking high-new technology as the characteristic of industry cluster is the high level of industrial clusters, for high-tech industry cluster, technological innovation is the most important means of mon sense of the industrial clusters is in order to make full use of the advantage resources, chasing economic benefits in generated clusters. The production process is composed by several companies according to different conditions, more flexible product with elastic component of enterprise production network.But along with the economic globalization and the development of network technology, more flexible production, supply chain extension and specialized cooperation, common function of material resources with technology innovation, weakening the winner is the dominant, must cause the high-tech clusters of increasing control technology of national industry cluster tend to generate global linkage and influence, thus become the direction of industrial cluster development.Second, the regional brand effect in industrial clusterWe know of an area in memory often is the most famous local specialties.For example, say to fashion, we immediately associate with Italian Milan and Paris. Say to the watch, immediately associate to Swiss. The brand is the enterprise intangible assets, regional brand name card.Brand, can effectively improve market share. Individual enterprise to build their own brand, need huge funds, however, industrial cluster enterprises through the overall strength and increase enterprise advertising investment group, easy to use, the effect of "regional brand", so that every enterprise benefit.Regional brands including three factors: one, the regional characteristics. The industrial area is an important component of regional brand. Area is essentially an administrative division and geographic concepts, generally with strong regional features, such as the geographical characteristics and resource advantage or cultural history origin and natural style, etc. Next, the connotation of the brand. A successful brand represents a specific product attributes, interests and values, personality, culture, customer group, etc. Three, industry strength. Industry strength formed the basic content of regional brand. Specific industry, the production scale of its product, market share, technology and quality level, industrial internal division and cooperation, the degree of strength level it reflected has positive correlation with regional brand influence.Third, the industrial clusters and regional brand effectRegional brand and industrial cluster exists between the mutual promotions and influence each other.On one hand, the formation of regionalbrand has obvious characteristic, it is the important achievements of industrial cluster development. Regional brand is formed along with the growth of industrial cluster. This is because of the enterprises and institutions connected through specialization and coordination and localization, both network into a single enterprise participation in overcoming the dispersion and market risk and uncertainty of hierarchical can avoid the low efficiency of enterprises.At the same time, these companies adopt flexible specialization production methods, through the competition and cooperation, mutual cooperation and complement, formation mechanism of learning and innovation to promote the development of region and the enterprise's sustainable innovation. Industrial cluster is the concentration, the competition and cooperation, learning and innovation of the internal mechanism and elastic specialization production methods create the industrial clusters' marketing advantages, which contributed to the formation of regional brand.On the other hand, as the important industrial cluster of intangible assets, regional brand once forms, the further development of industry cluster has obvious role. Regional brand, its influence will once formed with the regional industry related to the enterprise to gather more areas, at the same time, a lot of money and abundant labor, advanced technology, timely market information and will continuously stream in, these conditions for people regional industry cluster scale expansion and upgrade technology provides a strong support.Regional brand effect can improve the competitiveness of industrialcluster from the following two aspects: on the one hand, can promote the whole image of the cluster.The establishment of regional brand is like to build a platform with regional image of regional brand development, regional brand products and services of value could also get the corresponding ascension, all enterprises inside the area, have benefited from spreading information, market demand, consumer confidence and exclude competitors. On the other hand, can achieve sustained brand effect. Regional brand is the essence of the enterprise brand and refined, with a single enterprise single product brand effect, an area of the brand image, and more directly influence is bigger, with smaller risk factors, the higher value, much extensive, continuous brand effect.Regional brand as the important intangible assets of industrial cluster in industry cluster in development and upgrade plays an irreplaceable role as the main body, the industrial cluster development enterprises and industrial cluster driving force of the local government should in clear regional brand effect on the basis of regional brand management, actively explore the thoughts and countermeasures, so that more effective use of regional brand in the industry cluster in the sustainable development of the positive effect.Anyhow, the scale of the industry, industrial concentration and market share, formed in industrial cluster, is the foundation of regional brand. Without product superiority and the monopoly of regional brand, region bland cannot form. And after the formation of regional brand, whether it cancontinuously and steadily expanded its influence, it more depend on the further development and grandness of regional industry cluster. So as the tangible assets in industrial clusters of regional brand, its development directly restricts the express of regional brand function.工业园区内产业集群和区域品牌效应分析产业集群是产业发展的一种内在规律，是市场配置资源、合理运用产业要素的客观要求。
