移动电子商务发展及对策

移动电子商务发展及对策

1 摘要

移动电子商务因其快捷方便、无所不在的特点，已经成为电子商务发展的新方向。移动电子商务超过传统有线因特网电子商务的能力，是因为移动电子商务具有一些无可匹敌的优势，比如移动电子商务能在任何地方、任何时间进行交易。

随着现代移动通信技术的不断发展和电子商务实践的不断深入，移动电子商务的市场正在形成并展现出广阔的前景。移动应用因具有快捷方便、无所不在的特点已在全世界范围内兴起热潮，并成为电子商务的主流发展模式之一。本文较为系统和全面地考察了移动电子商务领域的相关因素，探讨了移动电子商务的发展前景以及如何确立赢利模式的问题，以期为未来移动电子商务的发展提供一点参考。

首先，基于国内外移动电子商务的发展动态，本文分析了移动电子商务市场发展的阶段性特征，并结合移动电子商务市场在应用、安全、信用及支付等方面的环境分析，得出了移动电子商务有现实赢利可行性和前景乐观的结论。然后，本文对移动电子商务在客户关系管理理论方面进行了较为深入的探讨。客户是企业的重要资源之一，移动运营企业必须在了解移动电子商务市场和客户关系生命周期的基础上，客观全面地评价客户价值，构建全新的适合移动电子商务市场发展的客户关系理论。

关键词：移动；电子商务；趋势；对策

Abstract

Mobile e-commerce because of its fast and convenient, ubiquitous feature of the

development of electronic commerce has become a new direction. Mobile

e-commerce over the traditional wired Internet e-commerce capabilities, is because

the mobile e-commerce has some unbeatable advantages, such as mobile e-commerce

can be in any place, any time transactions.

With modern mobile communications technology development and the deepening of

the practice of e-commerce, mobile e-commerce market is taking shape and showing

broad prospects. Mobile applications have a fast and convenient, ubiquitous features 移动电子商务发展及对策

2 of the framework has been the rise in popularity all over the world and become the

mainstream model of development of e-commerce one. In this paper, a more

systematic and comprehensive study of mobile e-commerce area of the relevant

factors, discussed the prospects for the development of mobile e-commerce and how

to establish a profit model, with a view to the future development of mobile

e-commerce to provide a reference point.

First of all, at home and abroad based on the mobile e-commerce developments, this

article analyzes the mobile e-commerce market development stage characteristics,

combined with mobile e-commerce market in the application, security, credit and

payment, such as environmental analysis, come to the mobile electronic business

viability and profitability have realistic prospects conclusions. Then, this article of

mobile e-commerce in customer relationship management theory in more detail.

Customer is one of an important resource for enterprises, mobile operators must

understand the market for mobile e-commerce and customer relationship life cycle,

based on an objective and comprehensive evaluation of customer value, build a new

suitable shift

Dynamic e-commerce market development, customer relations theory.

Keywords: mobile; of e-commerce; trends; Countermeasures

摘要 .................................................................................................................................................. 1

引言 .................................................................................................................................................. 3

第一章、移动电子商务 ................................................................................................................... 4

1.1、移动互联网在国内外的发展现状 ................................................................................. 4

1.2.1、导入期 ......................................................................................................................... 4

1.2.2、成长阶段 ..................................................................................................................... 5

1.2.3、发展阶段 ..................................................................................................................... 6

第二章、移动电子商务发展 ........................................................................................................... 7

2.1、法律、法规的完善 ......................................................................................................... 7

2.2、安全保障、身份识别和隐私 ....................................................... 错误！未定义书签。

2.3、速度和安全的技术瓶颈 ............................................................... 错误！未定义书签。

2.4、技术上的局限 ............................................................................... 错误！未定义书签。

2.5、预付还是透支的消费模式 ........................................................... 错误！未定义书签。

2.6、消费者移动电子商务需求的规模 ............................................... 错误！未定义书签。

第三章、移动电子商务市场的发展趋势 ..................................................... 错误！未定义书签。

3.1、移动互联网的商业炒作将达到顶峰 ........................................... 错误！未定义书签。

3.2、企业应用将成为移动电子商务领域的中心和热点 ................... 错误！未定义书签。 移动电子商务发展及对策

3 3.3、消费者使用移动设备主要是获取信息而不是进行事务处理和交易错误！未定义书签。

3.4、移动电话中将集成嵌入式条形码阅读器 ................................... 错误！未定义书签。

3.5、智能手持设备的显示屏将有所改善，但是表格输入和原始数据输入依然成问题错误！未定义书签。

第四章、移动电子商务对策分析 ................................................................. 错误！未定义书签。

4.1、移动通信技术 ............................................................................... 错误！未定义书签。