ANOTHER LOOK AT PRICE PROMOTION

Customer relationship managementCompany with an ERP system have an added bonus:complete and vast quantities of data available for analysis.By adding other software tools to their ERP system,companies can extend rte capabilities of their erp system,thus increasing its value. CRM software is one such tool.Depending on rte vendor,CRM software might be configure as a module with multiple capabilities or as a set of add-ons.Whateven choice is made,CRM can ba viewed as a corporate strategy or as a set of activities.CRM as a corporte strategyA company uses CRM software to determine each customer’s needs and then uses rtat knowledge to build a long-term relationship wirt each customer(hence CRM).The first step in building that relationship is to build an integrated company-wide view of each customer and then present a single face to each customer.Hem’s how it’s done .Assume that a company has many sales duvisions,some of which sell to the same customers.Each division takes a somewhat narrow view of it’s relationship with customers,probably evaluating each relationship by rte number of sales or the dollar volume of sales it makes to the customer.Top management,on rte other hand,wants rte big picture-the total sales and relationship profitability throughout all sales divisions.Getting this big picture requires merging data from individual divisions, which can only happen with an integrated IS, such as ERP.Thus,a company with five divisions might develop a comprehensive company –wide profile of a customer that is very different from one division’s view of that same customer.In a full CRM implementation,top management would want CRM software to do more than merge data, howeven.For example,when a customer contacts the company,the customer should be access to the same information about the conpany and its products,regardless of whether the customer telephones,e-mails,or visit the company’sWeb site. In addition,the customer should be able to business-get a price quotation,place an order,track the progress of an order-through any channel. with CRM,an custom contact are recorded in the company’s database.These data, along with sales and other transaction date ,allow the company to maintain a history and build a profile of the customer.This comprehensive company customer information is available to all company employees who work with the customer.Thus,when the customer contact the company,the company can use tills information to meet the customer’s needs in a coordinated and efficient way, paving the way to customer loyalty and future business.CRM as a set of activitiesCRM software exists to accomplish.One of the most important activities is segmenting customers.Here’s how it’s done.Because ERPstore large amounts of data in one central database,important subsets of this data can be copied a separate respository,called a data warehouse.A data warehouse is a database,but it’s separate from a company’s operational database.When users access data in file warehouse,they can analyse and manipulatedata without affecting the undering working of their company’s transaction system.Once the data warehouse is in place, companies can use data mining techniques to help them sift through transaction data in the datahouse .Companies are looking for Patterns in information and relationship of data that were previously unknow.Data mining tools are sophisticated statistcal and modeling software .Prior to the advent of ERPsystem,companies didn’t have the vast amount of information available in one database ,nor did they have the sophisticated analytical and modeling tools for mining those data.Thus, using data mining software, a company can stratify customers by volume. Profitability,or other measures.Scarce marketing resource can then be directed to the most desirable,once those customers are identified;other customer relationship can be de-emphasized.CRM software alse allow these activities:One-to-one marketing. Once a customer is categorized,product,promotion,and pricing can be tailored accordingly. Customer can be offered products related to what they are now buying(cross-selling)or offered higher-margin products in the same Lines(upselling).Sales force automation.Customer contacts are logged in the company’s database.Customers that contact the company can be automatically routed to a sale reoresentative by SFA software. SFA software can be use to forecast customer needs, base on the customer’s history and transactions,and to alert sales reps accordingly.Sometimes this software is called lead management software because a transaction can be tracked from the initial lead to post-sale follow-up.Sales campaign management software.This software lets a company organize a marketing campaign and compile its result.Marketing encyclopedias.This software serves as a database of promotional literature about products.The material can be routed to sales reps or customers as needed.Call center autonation.When customers call a company to get assistance with a company’s products ,representatives can query aknowledge management database containing about the product. Some knowledge management software accept queries in natural language.Ifnovel solutions need to be developed,they can be added to the knowledge base,which thus becomes smarter for the next time.All large ERP wendors offer data warehousing and mining also have written many data warehouse applications that accomplish similar tasks.No one software wender has an end-to-end CRM software suit that meets all needs.Siebel systems is currently a leader in many of the panies wanting many CRM applications. Ironically these approaches can lead to a lack of information systems integration-exactly the problem CRM and ERP attempt to solve! To overcome this problem,ERP venders such as SAP and peoplesoft are busy incorporating CRM modules into their ERP programs. Company with existing ERPsystem are more likely to use the ERP’S set of data warehousing and data mining tools rathan than purchase third-party software because of the ease of integration with tile current system.Why CRM needs ERP as a baseAn ERP system provides a common transaction database. This database is used by CRM software in budding customer profiles and other CRM purposes.As a practical matter,useful subsets of transactions from tile common database are taken out and put into a corporate data warehouse,customer contact information is then merged into the CRM data warehouse .Thus,ERP is a precursor in two ways(1)common transaction data are used and(2)the unified database approach is retained for the company’s CRM work.The benefits of CRMCRM provides companies with these benefits:Lower costs:CRM can lead to operational efficiencies,such as better respose times in call center operation and better use of sales force time, which lower costs. Higher revenue:By segmenting customers,better selling opportunities present themselves and revenue increases.Improved strategy and performance measurement: Installing and operating an ERP System require management and staff to think of the company as a whole.This attitude carries over into CRM work. With CRM in place,management can think about different performance measures:for example,should salepeople be reward for exceeding sales quotas and marketing people for finding new customer?Or,should both receive rewards that are based on some measure of customer satisfaction? The former approach---typical in days before CRM and ERP---can lead to unintegrated functional thinking .The latter appoach---now feasible with CRM and ERP---can lead to all personnel thinking in terms of acompany—wide effort to satisfy customers.Another look at CRMCustomer relationship management is a set of relates marketing-oriented activities.To give you a better grasp of CRM idea ,some real-word example are described here.Key customers accessing Dell Computer Corp’s customer Web page each get a personalized page .Dell call these pages premier web pages. The customer’s page contains product and technical information that dell feels will be important to the customer. How d oes dell know this information in advance? Dell’s forecast about what the customer needs to see,based on an analysisof this history.Dell’s web pages provide an excellent example of CRM and ERP linkages.Suppose the customer can use the web page to order a customized computer. When a customer enters tile order,it is sent to tile shop floor.Data are also sent to purchasing,which lets wendors see the data for automatic reordering.The status of the order is then post to the web site for the customer to see.BMG music service’s web site acts much like dell’s site.When a member arrives at the BMG site, the company ‘s CRM data warehouse is contacted. The customer’s page is then configured tooffer music that conforms to the customer’s preferences.Conside another industry. Holophane Corp. makes industrial lighting fixtures,such as those seen along roadways,Lighting fixtures are custom made, soeach sale is, in effect, a separate project.In the past,sales representatives maintained project specifications on paper, sharing data with customer service,product engineering,and other departments as the sales representative thought necessary. Customer service often did not have the data needed to answer a customer’s question and those question had to be rerouted back to the sales representative.Large financial firms are good candidates for productive data mining. Such firm have many customers,and some behaviors are predictable by transaction patterns. Data mining programes are often able to identify customers about to take certain action or customers in need of certain product. For example,Royal Bank of Canada has a large data warehouse populated with data about customers’transaction history and demographics. Prepackaged queries are routinely run against the database to identify customers that might need sales help.For example, a customer’s balances might be suddenly low and deposits sporadic,evidence that the customer might be thinking of leaving the bank.If the customer has been profitable to the bank-a determination that require its own CRM calculation-a represent will call to see whether the customer has problem that need to be addressed.客户关系管理拥有ERP公司还可以获得其他的好处：可以提供分析使用的大量完全数据。

Unit 1When faced with both economic problems and increasing competition not only from firms in the united states but also from international firms located in other parts of the world, employee and managers now began to ask the question：what do we do now? although this is a fair question, it is difficult to answer. Certainly, for a college student taking business courses or be beginning employee just staring a career, the question is even more difficult to answer. And yet there are still opportunities out there d=for people who are willing to work hard, continue to learn, and possess the ability to adapt to change.当面对不仅来自美国的公司而且来自位于世界其他地方的国际公司的经济问题和日益激烈的竞争时，员工和经理现在开始要问一个问题：我们要做什么？虽然这是一个很清晰的问题，但是它是很难回答的。

当然，对于一个正在谈论商务课程的大学生或者一个刚开始职业生涯的员工来说，这个问题更难回答。

但目前仍然有许多机会给那些愿意努力工作，继续学习并且拥有适应变化的能力的人。

Whether you want to obtain part-time employment to pay college and living expense, begin your career as a full –time employee, or start a business, you must bring something to the table that makes you different from the next person . Employee and our capitalistic economic systems are more demanding than ever before. Ask yourself: What can I do that will make employee want to pay me a salary? What skills do I have that employers need? With these questions in mind, we begin with another basic question: Why study business?There are at least four quite compelling reasons.无论你想获得可以用来支付大学和生活开销的兼职，作为一个全职员工开始你的职业生涯，或者创业，你都应该拿出可以让你不同于其他人的东西。

第二辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Entertaining clients●Types of activities●Cost[思路点拨]【词汇＆短语】促销赠品Complimentary presents 迎宾室Hospitality room招待费Entertainment allowance 定制Customize针对个人Personalize 有目的的Purposeful商业目的Business objectives 客户需求Customer demand包间Compartment 舒适的Cozy【句型点击】●间歇、停顿How shall I put it? 怎么说呢？Well, what I trying to say is…….. 我想说的是……..I’d like to begin by……●个人想法In my opinion, I’d say that…..The point is that…….Well, we should….【参考范例】Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office.When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we canhave an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients won’t feel that we are too purposeful.Cost is anther important factor when designing activities for clients. Higher expenses don’t necessarily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a long and a steady business relationship is based.Topic B: WHAT IS IMPORTANT WHEN ……?Choosing retail premises to rent●Location●Length of contract【词汇&短语】房东landlord 利润空间profit margin租户tenant 房屋结构building structure可持续发展sustainable development 合同到期exploration of contract繁荣boom prosperity 续签合同renew the contract租金rent 押金deposit【句型点击】●观点阐述Well, it seems to me that…….That’s true, but on the other hand…..●追加观点That’s just what/all I was thinking…..Well, the point I’m trying to make it that……Another thing I want to mention is……【参考范例】When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district or a big residential area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success of business.Besides, the length of contract is also an important factor in choosing retail premises because the retailer need time to develop market and customers. A steady and uninterrupted business environment is most desired, and a long-term contract will ensure the retailer’s sustainable development.What’s more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonable rent and flexible means of payment are good for their capital turnover. A cooperative landlord is preferred and necessary for a win-win situation.Topic C: WHAT IS IMPORTANT WHEN ……?Deciding on packaging for products●Image●Production process【词汇&短语】包装材料wrapper，packaging material 不可再生资源non-renewableresources 包装设计package design 有利环境的environmental-friendly顾客的青睐customer favor 肤浅的，表明的superficial【句型点击】●自然过渡How shall I put it? 怎么说呢？Actually…..That’s just how I see it …..●个人观点Personally, I think…..Frankly, I think….【参考范例】Packing of products concerns the fate of products because it arouses people’s desire for purchase. When deciding on packaging for products, we should take several things into consideration.First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based upon the packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winning customer’s favor.On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyer’s market. After all, in comparison with packaging, people are more sensitive to price.Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them environmental-friendly.Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Selecting staff for promotion●Attitude to work●Current performance【词汇&短语】空缺职位vacancy 人事部personnel行政管理部administration 公关public relations总部head office 工资wages and salaries管理技能managerial skill 职业前景career prospect人力资源部human resources 团队协作teamwork【句型点击】●常用开始语Thank you for your questionThe answer is…Let me start with….In my viewIt is very likely that….●表达观点常用句What I am thinking is….Let me make my point very clear.It is crystal clear that…..There is no doubt that…..I am into the first opinion..【句型点击】When selecting staff for promotion, several factors should be taken into consideration, to begin with, the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon to find workers who have great talents but are reluctant to make full contribution in their position, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it.Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measured in a certain way so that you can know everyone’s capability.Thirdly, you can’t ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in one’scareer. Admittedly, it is not very likely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them.Topic B: WHAT IS IMPORTANT WHEN ……?Considering a career change●Further study or training●Opportunities for future promotion【词汇&短语】实际工资real wages 合并merger最终目标ultimate goal 个人收入personal income坏的影响adverse effect 工资价格螺旋上升wage-price spiral 精明的讨价还价交易horse-trading 无形资产intangible assets资格qualification 投资回报return on investment【句型点击】●更倾向于某一个选项I would take …….. as my priority 我会把……..作为我的首选项。

五年级英语超市单选题50题1. There are many kinds of fruits in the supermarket. Which one is nota fruit?A. AppleB. PotatoC. BananaD. Orange答案：B。

本题考查水果的名词。

选项A“Apple”苹果，选项C“Banana”香蕉，选项D“Orange”橙子，都是水果。

而选项B“Potato”土豆，属于蔬菜，不是水果。

2. You want to buy something to drink in the supermarket. Which of the following is not a drink?A. MilkB. JuiceC. BreadD. Water答案：C。

本题考查饮品的名词。

选项A“Milk”牛奶，选项B“Juice”果汁，选项D“Water”水，都是饮品。

而选项C“Bread”面包，是食物，不是饮品。

3. In the supermarket, which of the following is a kind of meat?A. TomatoB. ChickenC. CarrotD. Cabbage答案：B。

本题考查肉类的名词。

选项A“Tomato”西红柿，选项C“Carrot”胡萝卜，选项D“Cabbage”卷心菜，都是蔬菜。

而选项B“Chicken”鸡肉，属于肉类。

4. When you go to the supermarket, you can see many kinds of snacks. Which one is not a snack?A. CookieB. RiceC. CandyD. Chips答案：B。

本题考查零食的名词。

选项A“Cookie”饼干，选项C“Candy”糖果，选项D“Chips”薯片，都是零食。

而选项B“Rice”大米，是主食，不是零食。

关于讨价还价的英语口语带翻译2022-10-1301:28:23浏览次数：关于讨价还价的英语表达句型-Ithithealeprice这是特价后的价格吗-Ifyougivemeadicount,Illtakeitrightnow.如果你给我打折，我马上就买。

-I20%offOK打八折好吗-Ithereanydicount有折扣吗-Howmuchdicountdoyougive你们可以给几折-Couldyoucutthepricealittle,pleae你可以把价格降一点吗-Howabout30yuan30元好不好-Mylatpricei20yuan.我最多只肯出20元。

-Ifitwaabitcheaper,Idtakeit.要是能便宜一点，我就买。

-Howmuchareyouwillingtopay你愿意出多少钱-Itquitereaonable.价格很公道啊。

-thepriceinourtorearefi某ed.我们这里不降价。

关于讨价还价的英语对话Dialogue1-Howaboutgivingmealittledicount给我稍微打点折怎么样-ImafraidIcant.Icanhowyouomeotherhirtthataremoreaffordableifyoudl ike.恐怕不行。

如果你愿意，我可以给你看看其他一些便宜的衬衫。

Dialogue2-canyoulowertheprice能便宜些吗-Notachance.不讲价的。

Dialogue3-Howabout20%off打个八折怎么样-Illgiveyouifyoubuytwo.如果你买两件的话就可以。

Dialogue4-Well,Idolikethihirt.ButIthinkthepriceitoohigh.我非常喜欢这件衬衫，但我认为价格太高。

-thequalityitop-notch.Imureyouveheardofthibrandbefore.这个质量是一流的，我相信你以前听说过这个牌子讨价还价常用的10句英语口语1、hey,donttrytoripmeoff.iknowwhatthiiworth.别想宰我，我识货。

Chapter13. Phrase Translation1）萧条的经济、充分就业、贸易赤字、深入分析、工业化国家、自由贸易协定、国际专业化、产品差别、贸易盈余、决定性因素2）economic win-win, tariff barrier, wage inequality, labor productivity, lay off workers, factors of production, bilateral deal, regression analysis, market access, world economic recovery4. Translate the following sentences with the expressions in the list given below.1) The monitoring system will finally substitute the U.S. government’s cap on cigar imports from Cuba.2) The quarrel between Mexico and the U.S. will be of no avail and it may disrupt the lifting of the agricultural tariffs under the North American Free Trade Agreement.3) An economic cooperation business forum, which will discuss how to minimize the negative impact of global economic imbalance adjustment on China, will take place shortly before the ministerial conference.4) Few Americans attribute this to such obvious causes as a devalued dollar or the business cycle.5) Recent research has shed light on the fact that there are heavy financial and political costs associated with the measures necessary to reduce the emission of greenhouse gases.6) There are rumors that the government struck a private deal with the corporation’s chairman last month.7) The opposition is exerting pressure on the U.S government to change the policy towards textiles imports.8) Since the establishment of the bilateral free-trade agreement, the emerging economy has always been at the forefront of science and technology.9) In general, floating exchange rates are supposed to insulate countries from persistent differences in inflation with their trading partners.10) According to conservative estimates, by 2010, China’s import and export volume with North America and the EU would surpass $400 billion respectively, with ten ASEAN countries exceeding $200 billion.Chapter 23. Phrase Translation1）消费品，折扣零售商，品牌资产价值，广告预算，现实销售数据，促销，盈利，扫描数据2）price premium, baseline sales, price reductions, advertising spending, marketing mix, quantity premium, product-line length( variety), allocation of dollars4. Translate the following sentences with the expressions in the list given below.1) The government has allocated $0.1billion to the development and utilization of renewable energy in rural areas.2) We should not develop the Western region at the expense of environment. Therefore the government has been following a sustainable development road attaching equal importance to economic development and environmental protection.3) As a big responsible nation, China will strictly abide by the WTO rules and honor its commitments.4) The rapid growth in China’s grain production can be ascribed to the fact that the Chinese government has implemented a series of reform policy and measures in the rural areas, such as raising the prices of grain purchased by the state.5) In the globalization era, not all countries play on the level playground. Some developing countries have to adhere to some marketing principles, or even accede to the requests of some governments.6) Over the past year, the global investment demand was on the wane; the major world currencies suffered swift turbulence and some emerging markets underwent severe financial crisis.7) Networks fundamentally alter the nature of competition and level the playing field, especially for smaller business regardless of the barriers like time and distance.8) Through micro credit projects, with the credit available on demand, farmers are able to pay back both the principle and interest in time.9) China’s vigorous eco nomic development is indicative of the fact that China has become one of the countries that enjoy the highest economic growth speed in the world.10) With the reform of the wholly state-owned commercial banks, when some qualified commercial banks seek listing in the stock market, others certainly will follow suit.Chapter 33. Phrase Translation:1)privileged minority 享有特权的少数人gas station 加油站marketing research 市场调查professional competence 专业技能a sales point 卖点product design 产品设计potential consumer 潜在顾客business disaster 商业灾难2）日常生活daily life广告活动advertising campaigns物理特征physical characteristics视觉想象visual imagination国内媒体national media销售增长a sale increase销售渠道distribution system产品导向型的广告product-orientated advertising4. Translate the following sentences with the expressions in the list given below.1) Experts have attributed the main cause of the company’s poor performance to its poor HR functions, especially the appointment of the senior management.2) British Airways intends to create a more flexible and modern corporate culture through the relocation.3) Rumors about redundancy make the company at its worst in terms of morale ever since its foundation.4) After financial scandals, many companies can only resort to charity activities to improve their corporate image.5) Politicians shold not engage in business affairs that might affect their political judgement.6) As a sleeping partner of the enterprise, he is entitled to share the profits, but is deprived of participating in its management.7) After watching this interview, she realizes how difficult it is to be a venture capitalist. For one thing, you need to have the money; for another, you need to have the insight to pick the right start-ups.8) To enter a specific market, in addition to acquiring sufficient knowledge about our target customers, we also need to know about the local policies and abide by them.9) With the efforts of these university students, it was brought to light that this world-famous multinational had established some sweat factories in China.10) In a time when customers change constantly and rapidly in their needs, only companies who are quick to respond can survive and succeed in the end.Chapter 43. Phrase Translation1) Given the Chinese equivalents to the following English Terms.mobility of people:流动人口supply networks: 供应商网络standardized items：标准零配件specialist manufacturing technology:特殊制造技术complementary economies: 互补经济体anti-Japanese sentiment: 反日情绪foreign affiliates: 外方合伙人，外国附属公司go public: 上市2) Give the English equivalents to the following Chinese terms:企业并购mergers and acquisition海外扩张overseas expansion全球化战略globalization strategy保护主义措施protectionist measures市场准入access to market知识产权intellectual property right贸易伙伴trading partners资本投入capital investment4. Translate the following sentences with the expressions in the list given below.1) Vendors now offer systems that work only with their hardware, but they are trying to make their equipment integrate with other’s hardware.2) Agricultural export, by contrast, respond immediately, growing at an annual rate of 17.7 percent in 1980 and 1981.3) This book takes a strategic view of business and develops the ability to take a multidisciplinary approach to managing a business and resolving problems and issues.4) Thanks to the recession and 9/11, Mayor Michael Bloomberg must contend with a whopping budget deficit projected to 60 billion.5) Dispose of batteries properly. Do not throw them into fire or expose to high temperature.6) In the future, in addition to syndicating our groups’ efforts, we will ally with foreign companies to leverage advantages and enhance global competitiveness.7) We are certain that in due course of time, the economic reform will have brought about results and benefits that will go beyond China’s boundaries.8) One of the major banks has lowered its interest rate and the other bank is expected to follow suit.9) During these quarterly meetings, it’s the boss’s responsibility to respond to each manager’s plan.10) We will put in place a new order of the socialist market economy through completing the market system and rectifying and regulating the market behavior.5.1) ambivalent 2) integration 3）hindered4) from 5) by 6) shortage 7) options8) acquisition 9) strategy 10) alliance 11) craftChapter 53. Phrase Translation1) English to Chinesepublicly traded companies 上市公司keep a weather eye on…对随时留意/小心提防accounting firms 会计师事务所international subsidiaries 国外子公司cost efficient 经济划算的take a wait-and-see approach 持观望态度reconciliation reports财务）调整报告performance measures 业绩评定指标/方法2) Chinese to English通用/公认会计准则generally accepted accounting principles收益确认revenue recognition损益表/收益表income statement每股收益earnings per share常务/执行董事managing director信用评级机构credit-rating agencies财务管理人员/主管finance chiefs/ executives机构投资者/投资机构institutional investors4. Translate the following sentences with the expressions in the list given below.1) Escalating costs have almost wiped out the company’s profits from last year.2) This area is studded with bars all vying for customer attention. But it’s not easy to pin down what exactly it is that pleases customers the most.3) The project team decided to adhere to its original plan despite the appalling weather.4) At the press conference, the PR manager reiterated that the company’s operation has returned to normal. However, many private shareholders remain skeptical about such claim.5) The new labor law, which took effect last year, is likely to raise the labor cost of a considerablenumber of enterprises.6) The less senior employees are reluctant to express their views or make any suggestions because they don’t think their ideas w ill really be put into practice.7) Local relief organizations have also embarked on fund-raising campaigns so as to provide more financial support for the earthquake victims.8) Up to 30 companies submitted their request for price rise, but most of them d idn’t stand a chance of getting approval from the regulatory agency.9) The decision-makers seem to have already given up on the reform program though its initiators are still trying hard to elicit support from other stakeholders.10. The new model, which has just been released onto the market recently, is being touted as the most energy-efficient and environmentally-friendly product of its kind.Chapter 63.explicit inflation target 公开的通货膨胀指标volatile prices 波动价格monetary policymaking 制定货币政策consumer expenditure 消费支出credit crunch 信贷资金骤减variable mortgage rates 浮动按揭/抵押贷款利率surging and plunging asset prices 大起大落的资产价格do more harm than good 得不偿失/弊大于利2)楼市暴跌housing crunch/collapse维持价格稳定maintain price stability核心通货膨胀core inflation rate消费者物价指数consumer price index资产负债表balance sheet预除负面影响forestall the adverse effects政策框架policy framework市场预期market expectation4.1) The intensification of globalization has made the financial market of any country more vulnerable to booms and busts in other countries.2) This model, which used to be the cash cow of the company, only accounts for 5% of its total sales revenue now.3) The local authorities’ response to the crisis seemed grossly inconsistent with its proclaimed commitment to environmental protection.4) In his speech, the newly-appointed chairman of the committee warned banks and other financial institutions against over speculation and reckless lending.5) The company has recently introduced a new assembly line in the hope that improved technology can translate into higher productivity.6) The new policy comes into effect this month, but whether it can deliver the expected benefits remains to be seen.7) To sustain their present standards of living, you have to bring their income into line with rising prices.8) This country has a great advantage over its neighbors in terms of the financial and technological resources needed to achieve the dual goal of economic prosperity and cleaner environment.9) During the economic recession, the outlook for job opportunities was bleak.10) Should our negotiation with the agency break down, we’ll consider setting up our own retail outlets.5. 1) economies 2)accompanied 3)run-ups 4)crashes 5)pose 6)intervention 7)variety 8)within 9)extent 10)under 11)distinguish 12)fundamentalsChapter 73.Phrase Translation:1)competitive edge 竞争优势breach of contract 违反合同convertibility of profit 收益的可兑换financial instruments 金融工具currency conversions 货币转换financial hedges 金融避险cost-benefit analysis 成本效益分析record-high 破纪录的高点a vested interest 既得利益in its infancy 初级阶段2）新兴市场emerging markets金融危机financial meltdown民间暴乱civil disturbance股票价格share prices风险溢价risk premium政治周旋political spin平衡竞争环境level the playing field利害关系have a stake in数据采集data-mining博弈论game theory4.1)The advantages of the establishment of legal framework far outweigh its disadvantages because it guarantees private property rights for citizens as the rights of foreign entities to purchase and sell businesses within the country.2. The government seeks ways to accelerate its bid to enter the World Trade Organization and promises to honor the commitment.3. According to the United Nations Conference on Trade and Development, India attracted $16.9 billion in foreign direct investment inflows in 2006, which is equivalent to a 153% increase from the previous year.4. There are signs that the market could open up in the near future and more foreign entities willhave a stake in the international business.5. The practices of foreign companies must be consistent with international standards following the 1999 Trademark Act that protected foreign trademarks and service marks.6. As of January 1, 2008, both domestic and foreign-funded enterprises will be subject to a 25% statutory rate.7. Even before they reached the bilateral free-trade agreement in 2009, trade talks had already gained more and more favor with the Mexicans.8. Germany’s anti-monopoly law, adopted voting on August 30, renders those foreign mergers and acquisition against national security infeasible.9. China allows for full profit repatriation and since the mid-1990s, foreign investors have broadly had free access to foreign exchange.10. Instead of engaging in endless talks that amount to little more than arguments for the lion’s share of profit, both sides need to size up the current situation.。

高三英语培优外刊阅读班级：____________学号：____________姓名：____________外刊精选｜订阅会员，如何悄悄掏空我们的钱包？你有没有过这样的经历：为了观看某个视频平台的节目，不得不先充个会员，然而充完会员后只用了一两次，你忘记了自己曾经充过会员，而应用程序一直在自动续费。

这种“后台消费”的会员服务不仅出现在各大流媒体平台，还存在于修图、剪辑、网盘、音乐、读书等各种软件中。

这种消费模式反映出什么问题？是否有办法予以应对？The Sneaky Sticker Shock of Subscription CultureBy David MackIn recent years, much of my life as a consumer has shifted to what I like to call background spending. As I've subscribed to more apps and streaming platforms, significant sums of my money tend to drift away each month without my ever thinking about it.Think of it as automated capitalism. Spending without the hassle of spending. Acquisition without action. Or thought."Hand over your credit card details and let us take care of the rest," these companies assure us. But by agreeing to this trade, we've become passive consumers who are allowing the balance of capitalism to tilt away from us. We have ceded one of our key powers as individuals: our agency.And this laziness breeds more laziness because most of us can't be bothered with conducting regular reviews of our subscription spending.If we're going to rebalance the wheels of capitalism just a little, we could do worse than to support a recently proposed rule from the Federal Trade Commission. In March, the agency suggested a "click to cancel" provision that would require companies to make it just as easy to end a subscription as to sign up for one.If all that doesn't work, I have another idea: an app designed to keep track of your various subscriptions and background spending so you can better control your finances. Oh wait, those already exist — for a recurring fee, of course.【词汇过关】请写出下面文单词在文章中的中文意思。

UNIT1商业谈判英语01 买卖过招第一回What is important when being interviewed for a job?(1) Information about the company(2) Personal appearanceIs personal appearance important? (Why/Why not?)How do you prepare for job-interviews?What is the most important factor when you accept a new job？02 你来我往价格战1.Is self-confidence essential? (Why/Why not?)2.How are you getting along with your colleagues/ classmates?3.Is it important for the candidate to ask questions at the interview?4.What is important when selecting staff for promotion?(1)A ttitude to work(2)C urrent performance03 把手言欢，契定条款定合约1.What fo you think of the idea of working at home?2.Tell me something about your konwledge of company structureand systems.3. What will you do to further develop yourself/ career?/ What isyour plan in five years?/ What would you like to be doing in five years’time?04 远方来客，带来订单谈代工1.What is important when selecting applicants for a job?Work ExperiencePersonal Qualities2．Is technology useful to you in your work/studies?3.Do you have targets in different stages of your life? Have youachieved them? How do you make progress in achieving them? 05 鱼与熊掌，利弊得失细斟酌1.Is it important to consider opportunities for further promotion?2. What is important when preparing for a job interview?Studying the job advertisementFinding out about the company3. What kind of advice would you give to a new colleague joiningyour company?06 技术转移，互惠互利是基础1.What is important when dealing with complaints from clients?2.What is important when deciding whether to attend aconference?(决定是否出席一场会议时应该考虑什么？)Choice of Venue (地点的选择)Appointed Speakers (指定的发言者)07 争取代理，行销业绩显实力1.What is important when looking for a new supplier?(1) Delivery times(2) Discounts2.How important is it to have a career structure for employees?3.What is important when setting prices for new products?(1) Production costs(2) Competitors’prices08 独家代理，条件谈判要周详1.What is important when dealing with complaints from clients?(1) Offering an apology(2) Suggesting a solution to the problem2.What do you think about people wearing uniforms at work?3.What is important when developing new products?(开发新产品的时候应该注意什么？)Marktet Research (搞市场调研)Costs involved (相关开销)09 代理合约，限期佣金要细谈1.How can you prove your ability of selling?2.How to make a perfect marketing plan?3.How to develop the market?10 运筹帷幄，创造条件掌乾坤1.What are the advantages of learning a foreign language with workcolleagues?2.Do you think foreign language skills will continue to be useful forbusiness in the future?3.Would you like to take part in teamwork for developing program?11 是进是退，拿捏分寸细思量1.What is important when aiming for promotion?(1) Quality of performance(2) Company loyalty2.Talking about company growth, what can we focus on?(1)T urnover(2)P roduction(3)F actories3.How to put a new into new markets?UNIT2 国际贸易英语01 PRICE 价格01-a 市场价格要定位（1）You are at the airport to meet your colleague, Mr. Smith, for the first time. How would you introduce yourself to him?（2）What problems do you think there could be when selling products in another country?01-b 竞争价格最重要（1）Your friend, Mr. Davis, comes to Yangzhou for the first time.He asks you which place he should visit first. Which placewould you recommend?（2）What is important when designing a brochure?Having clear informationUsing picturesGiving contact details01-c 谈判价格要互让(1)You win take a 7-day holiday next week, but you cannot takeyour pet dog with you. How would you ask your Mrs. Bell for help?(2)what is important when delegating work to others?Clear instructionsChoice of person for02 Inquiry 询价02-a 询问资料来了解（1）You are at a business meeting with your boss in his office. You suddenly get a stomachache, and you just can’t stand it. What would you say to your boss to ask for leave?（2）Do you think a company benefits from holding conferences for his employees?02-b 电话跟进求效率（1）Jack, a foreign friend of yours, comes to borrow a book fromyou. You don’t need the book but you will need it the day after tomorrow. What would you say to him?（2）what is important when deciding whether to buy or rent office equipment?CostSpeed of technological change02-c 互惠条件显诚意（1）You are trying to finish the report assigned by your supervisor, but your colleague with whom you share theoffice is talking endless on the phone with a friend. Whatwould you say?（2）How important is location to success of a conference?03 Offer 报价03-a 还价立场要坚决（1）Mr. Smith, your boss, just found out you used the office phone to home once. He gives you a copy of the company policy and demands an explanation. What would you say to him?（2）How do you think students can benefit from seminars from a company?03b-还价立场要坚决(1) You’re doing some paperwork for your company, but yourcompany doesn’t work properly. Your friend, Mr. Smithhappens to have a portable computer. How would you ask him to leng it to you for two weeks?(2) What is important when producing marketing plan?Identifying target customersSetting a budget03-c 价格变动定期限（1）What do you usually do in spare time?（2）what is important when promoting a new product?Cost of productAdvertisingFree samples04 Market 市场04-a精打细算忌冲动（1）You are driving Mr. Cave, your client, to the airport, and are often stopped by traffic lights. You try to assure Mr. Cave he won’t miss his flight as you’ve off very early. What would you say to him?（2）Can you think of any things a company could do to help a local college? Why?04-b 携手合作打市场（1）Your friend Tom, comes to China for the first time, and he is surprised to see so many bicycles in the city. How would youexplain the phenomenon to him?（2）Would you prefer to have meetings face to face or through video conferencing?04-c时常低迷用策略（1）Linda, your friend, will hold a birthday party this Thursday, and you have already accepted her invitation. But your boss just told you must take a busyness trip abroad on Thursday. How could you explain this to Linda and make her understand why you are unable tomorrow（2）What areas of business would you like to have more experience of?05 sample 样品05-a 封存样品保品质（1）Your friend David, asks you to pick up his parents at the airport, since he has to travel to another city on business. How would you introduce yourself when you meet his parents at the airport?（2）How important do you think practical experience is for business student?05-b 样品种类要清楚（1）Your friend, Mr. Brown, is inviting you to a teahouse after work.However, you don’t feel very well, and you probably will go tosee the doctor after work. What would you say?（2）Do you think modern technology has affected the amount of business travel in recent years?05-c 谈成相对谈买卖（1）What’s your favorite sport?（2）Do you think it’s better to send one person or a team of people on a sales trip?06 Quality 品质06-a 品质保证有制度（1）Suppose that you were late for work today. When you hurled into the office, your boss, David was waiting for you for some important documents. What would you say?（2）Would you like to take a group of student visitors on a tour of your company?06-b 品质分析要谨慎（1）Your friend, John, is a chain smoker. You know that smoking kills. How would you persuade to stop smoking?（2）What kinds of information about a company would not be suitable for a group of student visitors?06-c 品质优异或青睐（1）Your friend, Tom, and you are chatting with other people in a bar. It is very late and you feel very sleepy. However, youdon’t want to leave him alone there since he is not familiar with the place. How would you persuade him to go back with you（2）what is important when preparing to go away on a business trip?Informing colleagues and clientsDelegating essential tasks07 Payment 付款07-a 精打细算谈付款（1）Mr. Louis, from France, is thinking about importing some silk from your company. You are meeting with him for the second time in hope of an order. You know you should impress him more with promised quality and reasonable price. What would you say?（2）do you think magazines are a good way to keep staff informed? 07-b 分期付款好商量(1) It is two hours before you are due to off work, but you have toleave now because your mother suddenly falls ill. How would you ask for leave? Your boss is known for his harshness towards his employee(2) what is important when choosing an employee promotion?Length of serviceMotivationPerformance07-c 赊帐付款更划算（1）Your boss asks you to take a business trip to Suzhou and asks Xiaoyang, your colleague, to take a trip to Yangzhou, your hometown. You would to know whether you could exchange with Xiaoyang, as you would like to go home to see your mother who hasn’t been very well/ How would you put it to your boss?（2）What are the advantages to companies of inviting business students to visit their offices?08 Placing Orders 订货08-a 定单及时好商量（1）You are at a restaurant in London now. You want to have a meal.What do you want to say to the waiter?（2）What is important when meeting foreign clients for the first time?Foreign language skillsKnowledge of cultural difference08-b 灵活处理保定单(1)You are having a chat with Tony, one of your western colleagues,about your weekend plans and asking him if he is interested injoining you. What would you say?(2)What kind of support can companies give to area where they arelocated?08-c 长远合作最可贵（1）Mr. Adams is inviting you to a dinner at a famous restaurant.You know, however, you have to go to your good friend’s wedding. How do you respond to his invitation?（2）what is important when planning corporate hospitality?Guest listType of event09 Packing 包装09-a 包装条件算成本（1）You are introducing your company to your new colleague, Mr.David. You find that he has somehow misunderstood you.How would you rephrase your statement?（2）Do you think sales people should be allowed to take their families with them on foreign trips?09-b 包装变动要声明（1）You are in a bank, and you think the balance of your savings is not right. What would you say to the bank clerk?（2）What is important when writing a newspaper advertisement fora job vacancy?Description of the workExperience needed ba applicantsthe task09-c 再三叮嘱防出错（1）Your next door neighbor, Tom, often plays noisy music at night.You find it very disturbing and want to talk to him about it.What would you say?（2）What is important when buying products on the internet?Safe payment systemWide choices of productsQuick delivery10Insurance保险10-a 保险种类要清楚（1）You have something urgent to report to your boss, Mr. Davis.However, he is talking to some else in the office. What would you say?（2）Your boss, Mr.Davis, is telling you what to do while you are traveling to the State. You are not quite clear about what he is saying. Hoe would you ask for clarification?10-b 投保选择很关键（1）One of your colleagues is changing jobs. What would you say to him?（2）Apart from promotion, in what other ways might a company increase sales?10-c 承保范围细思量（1）What difficulties are you find with your English?（2）What is important when organizing job interviews?Time availableNumber of interviewsPreparing questions11Shipping 装船（1）Do you think the skills people learn in one company are always useful in another company?（2）What is important when considering a job in anther country?Length of contractFinancial advantages of the jobAvailability of language training11-b装运时间很关键（1）How important do you think it is to speak the language of the people you are selling to?（2）Do you think magazines for customers are a useful marketing tool?11-c 精打细算省运费（1）What special qualities do you think a good sales person needs?（2）what is important when designing a company website?type of information to includedifferent language versions12Claims 索赔12-a 索赔通知要及时(1) In what other ways could the company promote the brand?(2) What is important when aiming to increase staff productivity?Offering bonusesCreating a pleasant environment12-b 理智回应求补救（1）Do you think advertising always increase sales?（2）What makes an advertisement effective?12-c 承认失误平风波（1）Mr. Adams has caught a bad cold and has a fever, so you go to his flat and suggest him go to see doctor at once. What would you say to him?（2）what is important when trying to attact new staff?Competitive wagesCompany reputationUNIT3 接听电话商贸英语01 入门句型（1）（1）Y our friend has just had a baby. You go to the hospital to see her. What do you say?（2）W hat is important when considering a career change?Further study or trainingOpportunities for future promotion02 入门句型（2）（1）W hat would you like to live?（2）T he manufacturing company you work for wants to improve contacts with a local business college. Talk forabout two minutes about some of the ways the companycould help the college and decide which two are best.Pay college fees for some studentsProvide work experience for studentsGive regular presentations at collegeGive guided tours of the company03 留言（1）Y ou have just spilled some coffee on a foreigner in a coffee shop. What would you say to him or her?（2）T he company you work for is going to send one employee to an English-speaking country for one monthon a sales trip. Talk together for about two minutesabout three of the employees and which one would bebest.Time with companyForeign LanguagesSales ExperiencePersonal Qualities04 难以通话（1）Y ou have just been given a promotion at work. How would you thank your boss?(2)The company you work for has invited a group of business students to spend a day in company. Talk about some of the things the company could arrange for the students and decide which three would be most useful.Tour of administration officesVisit to IT departmentLunch with personal managerVisit to production departmentMeetings with individual employees05 打错电话（1）Y our foreign friend Alice would like you to travel to Shanghai together on the weekend, but you have an important meeting to attend on Saturday morning. What would you say to her?(2)The company you work for wants to launch an advertisingcampaign to increase the sales of brand of sports shoes. Talk about some of the ways to advertise the product.06海外电话（1）Your colleague, John, has borrowed a very expensive book from you and when he returned it, it was in very poor condition with some pages missing. What would you say to him?(3)What problems do you think there could be when saling productsin another country?07长途电话（1）Y our colleague, Mr. Cook, is an American who has an eight-year-old child in America. One day he is very happy and shows you a picture of his little daughter. What would you say?(2) Do you think advertising always increase sales?08 问候和邀请(1)In a library reading room, most of the people are reading quietly; but a couple of girls keep talking and laughing among themselves. How would you express your annoyance?(2)What special qualities do you think a good sales person needs?09 深夜电话(1)You are about to leave home in hurry to catch a train, when oneof your former classmates calls from another city, what would you say to him or her?(2)Do you think there are advantages to a company in havingcontacts with a local college?10 致歉的电话（1）Y ou will take a 7-day holiday next week, but you cannot take your pet dog with you. How would you ask your friend for help? (2) You company is organizing a conference for sales managers working in its offices around the world.You have been asked to help plan the conference, discuss the situation and decide:What information you will need to send to sales managers before the conference.What activities you could organize to help people to get to know each other better.11 取消定位(1)How do you practice your oral English?(2)Your company has been asked to deliver a series of one-dayseminars to a group of business students to help them prepare for working in a large company. You have been asked to help with planning the seminars, discuss the situation and decide:What kinds of information it would be useful to know about the students?What the most useful topics would be.12要求饭店服务(1) What kind of weather do you like?(2) Your company is planning to introduce an internal magazine to keep staff informed of company developments. You have been asked to help plan the staff magazine.What type of information to include in the magazine?What type of staff should contribute to magazine?13叫出租车(1) You go to see Sam, your colleague, in hospital. He asks if it is too much for you to take over his work in the office. What would you say?(2)The company you work for is concerned about the amount of time staff spend traveling to meetings in other braches of the company, and is looking at the alternatives.You have been asked to make recommendations about introducing video conferencing.What the company needs to know about the meetings that take places at present.What the advantages and disadvantages of video conferencing might be.14. 预约（1）(1)Do you like your present job? Why or why not?(2)Your company is entertaining a group of foreign clients for threedays, including one non-working day.You have been asked to plan a programme for the visit.What kids of activities would be suitable for the visit?What kinds of activities it would be useful to know about the clients before finalizing the programme?15 预约（2）（1）You are having a chat with Tony, one of your Western colleagues, about your weekend plans and asking him if he is interested in joining you. What would you say?(3)Your company is sending a small group of employees awaytogether for three days to encourage them to work as a team. You have been asked to help plan this programme.What practical arrangements the company needs to make before the trip?Which work and leisure activities would be suitable for group?How to evaluate the success of the trip?16 投诉（1）Do you like traditional Chinese operas? Why or why not? （2）Y our company is planning to offer 30 hours of English language training to employees. You have been asked to help with the planning and organization of the training.How to encourage employees to take part in the training?What kind of schedule would be suitable for the training?17处理紧急事故(1)You are in an interview for a position of interpreter in aninternational company. How would you impress the interviewers?(2)The manufacturing company you work for has decided to offer atwo-week experience programme for a small group of students from a local college. You have been asked to help with preparations for this programme.What kinds of work experience the company might offer?How the participants should be selected.UNIT4 国际商务礼仪01 迎接买家的准备(1) Describe a boss who has greatly influenced you in your vocation?(2) Do you think businessman have enough time to relax themselves? And why?02 初次会见一个有潜力的客户（1）Do you think businessman have enough time to relax themselves? And why?（2）What qualities are required of a good businessman?03 正式的见面介绍和礼仪(1) Is there anything you don’t like about your work?(2) What are some of your responsbilitites? I mean, what does your job invovle?04 宴请客户（1）Deligating work to others, which is more important?Clear in organizationChoose of person fro the task（2）Operating in competitive market, which is more important?Product priceAdvertising05 会议筹备（1）Choosing a personal assistant, which is more important?Job needed skillsPersonal quality（2）Deciding to sell product on internet, which is more important?Security for customerDescribing system06 商业午餐（1）Choosing a place to hold a training, which is more important?Equipment availableLocation（2）Choosing a business qualification to take, which is more important?Length of courseCost07 打高尔夫（1）Dealing with customer’s inquiry, which is more important?Product knowledgePoliteness（2）Maintaining stock levels, which is more important?Accurate recordsEfficient storage system08 在家宴客（1）Setting up a production plant in another country, which is more important?CostLabor supply（2）Trying to attract new staff, which is more important?Company reputationCompetitive wages09 取消会议（1）Preparing for a negotiation with a customer, which is more important?Getting a accurate information in activeChoosing where to meet（2）Selecting staff for sales dept, which is more important?Communicate skillsAppearance10 提出辞呈（1）Deciding whether to increase price, which is more important?Strength of brandMarket condition（2）Charging a meeting, which is more important?PreparationKeeping the time11 祝贺初为人父（1）Selecting employee for further training, which is more important?Contribute to the companyPrecious training（2）Setting a budget for setting a new product, which is more important?Predicted salesQuality of product12 带领新进下属（1）Preparing for a negotiation with a customer, which is more important?Getting a accurate information in activeChoosing where to meet（2）Selecting staff for sales dept, which is more important?Communicate skillsAppearanceUNIT 5 参加国际商展01 飞机上攀谈The clothing retailer you work for is considering whether to sell their product by mail（1）What advantage for the company would be ？（2）What company need to consider before setting up?02 住进旅馆Your company is organizing a conference for the sales mangers working in its office around the world（1）What information you will need to send the sales manager before the conference？（2）What activities you could organize to help people to get know each other better?03 在展览会场找自己的摊位You company is planning to introduce an internal magazine to keep staff informed of company developments(1)What type of information to include in the magazine?(2)Which types of staff should contribute to the magazine?04 开幕酒会You work for a group of sport and leisure clubs which opened two years ago. The business is growing more slowly than expected （1）what the reasons for the slow growth might be?（2） How the clubs might be marketed?05 寻求帮助Your company allow a group of students to visit your company , you are asked to prepare one-day visit.(1)What types of activities would be most suitable?(2)What types of staff the students should be talked to?06 招呼上门的客户The retail company is planning to open a new branch.(1)What the company should consider when choosing a site?(2)Where it would be best to advertise the opening of the new store?07 造访竞争对手Your company want to reduce business trip aboard（1）How the total number of business trips might be reduced? （2）How the cost of some trips might be reduced?08 小餐部用餐Companies admit some employees work at home instead work in the office?(1)why staff might prefer working in this way?(2) What the advantage for the company might be?09 旅馆中做生意What is important when delegating work to others?* Clear instructions* Choice of person for the task10 研讨会后各抒己见What is important when designing a company website?* Type of information to include* Different language versions11 推销试用订单What is important when Planning corporate hospitality * Guest list* Type of event12 亲自拜访有潜力的买家What is important when writing a newspaper advertisement fora job vacancy* Description of the work* Experience needed by applicants。