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Presenting a speech（做演讲）Of all human creations, language may be the most remarkable. Through在人类所有的创造中，语言也许是影响最为深远的。
我们用语言language we share experience, formulate values, exchange ideas, transmit 来分享经验，表达(传递？)价值观，交换想法，传播知识，knowledge, and sustain culture. Indeed, language is vital to think itself.传承文化。
事实上，对语言本身的思考也是至关重要的。
[Contrary to popular belief], language | does not simply mirror reality butalso helps to create our sense of reality [by giving meaning to events].和通常所认为的不同的是，语言并不只是简单地反映现实，语言在具体描述事件的时候也在帮助我们建立对现实的感知。
——语序的调整。
Good speakers have respect for language and know how it works. Words are the tools of a speaker’s craft. They have special uses, just like the tools of any other profession. As a speaker, you should be aware of the meaning of words and know how to use language accurately, clearly,vividly,and appropriately. 好的演讲者对语言很重视，也知道如何让它发挥更好的效果。
Presenting a speech（做演讲）Of all human creations, language may be the most remarkable. Through在人类所有的创造中，语言也许是影响最为深远的。
我们用语言language we share experience, formulate values, exchange ideas, transmit来分享经验，表达(传递？)价值观，交换想法，传播知识，knowledge, and sustain culture. Indeed, language is vital to think itself.传承文化。
事实上，对语言本身的思考也是至关重要的。
[Contrary to popular belief], language | does not simply mirror reality butalso helps to create our sense of reality [by giving meaning to events].和通常所认为的不同的是，语言并不只是简单地反映现实，语言在具体描述事件的时候也在帮助我们建立对现实的感知。
——语序的调整。
Good speakers have respect for language and know how it works. Words are the tools of a speaker’s craft. They have special uses, just like the tools of any other profession. As a speaker, you should be aware of the meaning of words and know how to use language accurately, clearly,vividly,and appropriately.好的演讲者对语言很重视，也知道如何让它发挥更好的效果。
Presenting a speech（做演讲）Of all human creations, language may be the most remarkable. Through在人类所有的创造中，语言也许是影响最为深远的。
我们用语言language we share experience, formulate values, exchange ideas, transmit来分享经验，表达(传递？)价值观，交换想法，传播知识，knowledge, and sustain culture. Indeed, language is vital to think itself.传承文化。
事实上，对语言本身的思考也是至关重要的。
[Contrary to popular belief], language | does not simply mirror reality butalso helps to create our sense of reality [by giving meaning to events].和通常所认为的不同的是，语言并不只是简单地反映现实，语言在具体描述事件的时候也在帮助我们建立对现实的感知。
——语序的调整。
Good speakers have respect for language and know how it works. Words are the tools of a speaker’s craft. They have special uses, just like the tools of any other profession. As a speaker, you should be aware of the meaning of words and know how to use language accurately, clearly,vividly,and appropriately.好的演讲者对语言很重视，也知道如何让它发挥更好的效果。
Presenting a speech（做演讲）Of all human creations, language may be the most remarkable. Through在人类所有的创造中，语言也许是影响最为深远的。
我们用语言language we share experience, formulate values, exchange ideas, transmit来分享经验，表达(传递？)价值观，交换想法，传播知识，knowledge, and sustain culture. Indeed, language is vital to think itself.传承文化。
事实上，对语言本身的思考也是至关重要的。
[Contrary to popular belief], language | does not simply mirror reality butalso helps to create our sense of reality [by giving meaning to events].和通常所认为的不同的是，语言并不只是简单地反映现实，语言在具体描述事件的时候也在帮助我们建立对现实的感知。
——语序的调整。
Good speakers have respect for language and know how it works. Words are the tools of a speaker’s craft. They have special uses, just like the tools of any other profession. As a speaker, you should be aware of the meaning of words and know how to use language accurately, clearly,vividly,and appropriately.好的演讲者对语言很重视，也知道如何让它发挥更好的效果。
课文原文1-7 Unit 1 The Hidden Side of Happiness1 Hurricanes, house fires, cancer, whitewater rafting accidents, plane crashes, vicious attacks in dark alleyways. Nobody asks for any of it. But to their surprise, many people find that enduring such a harrowing ordeal ultimately changes them for the better.Their refrain might go something like this: "I wish it hadn't happened, but I'm a better person for it."1飓风、房屋失火、癌症、激流漂筏失事、坠机、昏暗小巷遭歹徒袭击，没人想找上这些事儿。
但出人意料的是，很多人发现遭受这样一次痛苦的磨难最终会使他们向好的方面转变。
他们可能都会这样说:“我希望这事没发生，但因为它我变得更完美了。
”2 We love to hear the stories of people who have been transformed by their tribulations, perhaps because they testify to a bona fide type of psychological truth, one that sometimes gets lost amid endless reports of disaster: There seems to be abuilt-in human capacity to flourish under the most difficult circumstances. Positive responses to profoundly disturbing experiences are not limited to the toughest or the bravest.In fact, roughly half the people who struggle with adversity say that their lives subsequently in some ways improved.2我们都爱听人们经历苦难后发生转变的故事，可能是因为这些故事证实了一条真正的心理学上的真理，这条真理有时会湮没在无数关于灾难的报道中:在最困难的境况中，人所具有的一种内在的奋发向上的能力会进发出来。
Presenting a speech（做演讲）Of all human creations, language may be the most remarkable. Through在人类所有的创造中，语言也许是影响最为深远的。
我们用语言language we share experience, formulate values, exchange ideas, transmit来分享经验，表达(传递？)价值观，交换想法，传播知识，knowledge, and sustain culture. Indeed, language is vital to think itself.传承文化。
事实上，对语言本身的思考也是至关重要的。
[Contrary to popular belief], language | does not simply mirror reality butalso helps to create our sense of reality [by giving meaning to events].和通常所认为的不同的是，语言并不只是简单地反映现实，语言在具体描述事件的时候也在帮助我们建立对现实的感知。
——语序的调整。
Good speakers have respect for language and know how it works. Words are the tools of a speaker’s craft. They have special uses, just like the tools of any other profession. As a speaker, you should be aware of the meaning of words and know how to use language accurately, clearly,vividly,and appropriately.好的演讲者对语言很重视，也知道如何让它发挥更好的效果。
Presenting a speech（做演讲）Of all human creations, language may be the most remarkable. Through在人类所有的创造中，语言也许是影响最为深远的。
我们用语言language we share experience, formulate values, exchange ideas, transmit来分享经验，表达(传递？)价值观，交换想法，传播知识，knowledge, and sustain culture. Indeed, language is vital to think itself.传承文化。
事实上，对语言本身的思考也是至关重要的。
[Contrary to popular belief], language | does not simply mirror reality butalso helps to create our sense of reality [by giving meaning to events].和通常所认为的不同的是，语言并不只是简单地反映现实，语言在具体描述事件的时候也在帮助我们建立对现实的感知。
——语序的调整。
Good speakers have respect for language and know how it works. Words are the tools of a speaker’s craft. They have special uses, just like the tools of any other profession. As a speaker, you should be aware of the meaning of words and know how to use language accurately, clearly,vividly,and appropriately.好的演讲者对语言很重视，也知道如何让它发挥更好的效果。
Unit One核心员工的特征大卫·G．詹森1核心员工究竟是什么样子的?几乎每次进行调查时，我都会从雇主们那里听到“核心员工”这个名词。
我请一位客户——一位正参与研究的人事部经理，给我解释一下。
“每家公司都有少数几个这样的员工，在某个专业领域，你可以指望他们把活儿干好。
在我的小组中，有七名化工流程工程师和生物学家，其中有那么两三个人是我赖以生存的，”他说，“他们对我的公司而言不可或缺。
当请你们公司替我们招募新人的时候，我们期待你们会去其他公司找这样的人：其他公司经理不想失去的员工。
我们只招募核心员工。
”2这是一段充满了鼓动性的谈话，目的是把猎头们派往竞争对手的公司去游说经验丰富的员工们做一次职业变更。
他们想从另一家公司招募核心员工。
然而，每家公司也从新人中招人。
他们要寻找的是完全一样的东西。
“我们把他们和公司顶级员工表现出的特质进行对照。
假如他们看起来有同样特征的话，我们就在他们身上赌一把。
”只是这样有点儿冒险。
3“这是一种有根据的猜测，”我的人事经理客户说。
作为未来的一名员工，你的工作是帮助人事部经理降低这种风险，你需要帮助他们认定你有潜力成为一名核心员工。
4特征1：无私的合作者职业顾问和化学家约翰·费策尔最早提出了这个特征。
关于这个特征，人们已经写了大量的文章。
它之所以值得被反复谈及，是因为这一特征是学术界和企业间最明显的差别。
“这里需要合作，”费策尔说，“企业的环境并不需要单打独斗，争强好胜，所以表现出合作和无私精神的员工就脱颖而出了。
在企业环境中，没有这样的思维方式就不可能成功。
”5许多博士后和研究生在进行这种过渡的过程中表现得相当费力。
因为生命中有那么长一段时间他们都在扮演一个独立研究者的角色，并且要表现得比其他年轻的优秀人才更出色。
你可以藉此提高在公司的吸引力：为追求一个共同的目标和来自其他实验室和学科的科学家们合作——并且为你的个人履历上的内容提供事迹证明。
这个方法，加上你在描述业绩时开明地使用代词“我们”，而不是“我”，能使公司对你的看法从“单干户”转变成“合作者”。
Presenting a speech（做演讲）Of all human creations, language may be the most remarkable. Through在人类所有的创造中，语言也许是影响最为深远的。
我们用语言language we share experience, formulate values, exchange ideas, transmit来分享经验，表达(传递？)价值观，交换想法，传播知识，knowledge, and sustain culture. Indeed, language is vital to think itself.传承文化。
事实上，对语言本身的思考也是至关重要的。
[Contrary to popular belief], language | does not simply mirror reality butalso helps to create our sense of reality [by giving meaning to events].和通常所认为的不同的是，语言并不只是简单地反映现实，语言在具体描述事件的时候也在帮助我们建立对现实的感知。
——语序的调整。
Good speakers have respect for language and know how it works. Words are the tools of a speaker’s craft. They have special uses, just like the tools of any other profession. As a speaker, you should be aware of the meaning of words and know how to use language accurately, clearly,vividly,and appropriately.好的演讲者对语言很重视，也知道如何让它发挥更好的效果。
词语是演讲者演讲的重要“武器”，具有特殊的用途，这和任何其他的工作技艺没什么两样。
作为演讲者，必须知道词语的具体含义，也要懂得如何做到用词准确、清晰、生动、适当。
Using language accurately is as vital to a speaker as using numbers accurately to a accountant. Never use a word unless you are sure of its meaning. If you are not sure, look up the word in the dictionary. As you prepare your speeches, ask yourself constantly, “What do I really want to say? What do I really mean?”Choose words that are precise and accurate.演讲者准确地使用语言和会计准确使用数字是一样重要的。
确定词意后再措词。
如果不确定，请先查词典。
当你在准备演讲的时候，要不断地问自己：“我到底要说什么？我到底想表达什么意思？”用词一定要精准。
Using language clearly allows listeners to grasp your meaning immediately. You can ensure this [by using familiar words （that are known to the average person and require no specialized background）; by choosing concrete words in preference to more abstract ones, and by eliminating verbal clutter].用词清晰可以让听众迅速理解你的意思（抓到你的点）。
要做到这一点，就要尽量使用一般人都熟悉的不需要专业知识就能懂的词语；多用具象词汇少用抽象词汇；还有要减少口误。
Using language vividly helps bring your speech to life. One way (to make your speech vivid)|is through imagery，or the creation of word pictures. You can develop imagery by using concrete language, simile, and metaphor. Simile is an explicit comparison between things （that are essentially different yet have something in common）; it always contains the words “like”or “as”. Metaphor is an implicitcomparison between things that are different yet have something in common; it does not contain the words “like”or “as”.生动地用词能让演讲鲜活起来！比喻，这种能产生文字图像的修辞，可以使演讲达到生动的效果。
比喻要用具象的语言，分为明喻和隐喻。
明喻是指在本质上有区别但仍然有相同点的事物之间做一个明确的比较，一般句中会含有“像”或“似”。
隐喻则是一种隐藏的比较，不会出现like 和as 这些连接词。
Another way to make your speeches vivid is by exploiting the rhythm of language. Four devices for creating rhythm are parallelism, repetition, alliteration, and antithesis. Parallelism is the similar arrangement of a pair or series of related words, phrases, or sentences. Repetition is the use of the same word or set of words at the beginning or end of successive clauses or sentences. Alliteration comes from repeating the initial constant sounds of close or adjoining words. Antithesis is the juxtaposition of contrasting ideas, usually in parallel structure.我们还可以充分利用语言的节奏感使演讲更加生动活泼。
具体有以下四种方式——排比，反复，押头韵和对偶。
排比是指把一组或一系列相关的字词句以相似结构排列起来。
反复是指在连续几个从句或句子的开头或结尾处使用相同的词和词组。
押头韵则是通过重复相邻之间单词首个辅音实现的。
对偶通常是用平行的结构将相反的想法并列在一起。
Using language appropriately means adapting to the particular occasion, audience, and topic at hand. It also means developing your own language style instead of trying to copy someone else’s. If your language is appropriate in all respects, your speech is much more likely to succeed.用语恰当意味着遣词造句要与特定的场合，观众以及谈论的话题相适应。
这也意味着你得建立自己的语言风格，不能简单抄袭他人。
如果使用的语言与各方面都很契合，那么演讲就更有可能取得成功。
Good speeches are not composed of hot air and unfounded assertions. They need strong supporting materials to bolster the speaker’s point of view.In fact, the skillful use of supporting materials often makes the difference between a good speech and a poor one.The three basic types of supporting materials are examples,statistics and testimony.好的演讲不能是空话连篇，也不能是一些毫无根据的论断；而是需要有力的论据来支持演讲者的观点。
事实上，能否有技巧地使用论据会造成演讲效果的天壤之别。
论据有以下三种基本形式：例子，统计资料，引用。
In the course of a speech you may use brief examples—specific instances referred to in passing—and sometimes you may want to give several brief examples in a row to create a stronger impression. Extended examples—often called illustrations, narrations, or anecdotes—are longer and more detailed.Hypothetical examples describe imagery situations and can be quite effective for relating ideas to the audience. All three kinds of examples help to clarify ideas, to reinforce ideas, or to personalize ideas. To be more effective, though, they should be vivid and richlytextured.在演讲时可以简单举例——即附带地提及几个具体的例子——有时也需要接二连三举例来加深印象。
