How GE is disrupting itself
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Unit 9 Facing Life’s ChallengesA Famous Quote:The only thing we have to fear is fear itself.- Franklin Delano Roosevelt 我唯一要恐惧的就是恐惧本身。
——富兰克林.德拉诺.罗斯福Franklin Delano Roosevelt (1882-1945), the 32nd President of the United States (1933-1945), he led the nation out of the Great Depression and later into World War II. Before he died, he cleared the way for peace, including establishment of the United Nations. His presidency is widely regarded as one of the greatest in US history.Pre-reading Questions:1.Have you ever done hurdles? What do you think of it?你参加过跨栏比赛吗?对此有什么看法?2.What kinds of difficulties and challenges have you ever met in your life?你在生活中遇到过什么样的困难和挑战?New Wordshurdle /'h3:dl/ n.race in which runners or horses have to jump over hurdles跨栏赛②each of a series of vertical frames that a person or horse jumps over in a race栏架;跨栏③a problem or difficulty that must be solved or dealt with before you can achieve something难关;障碍negative /'negative/ n.adj.a wor d or statement that means“no"; a refusal or denial否定词;否定;拒绝bad or harmful坏的:有害的despair /dr'speǝ(r)/ e.to stop having any hope that a situation will change or improve绝望;失去希望:丧失信心petty /'peti/ adj. small and unimportant小的:琐碎的;次要的individual /indi'vidƷuǝl/ adj.connected with one person; designed for one person一个人的:供一个人用的lane /lein/ n.a narrow marked section of a track or a swimming pool that is used by one person taking part in a race (比赛的)跑道,泳道spot /spdt/ n a particular area or place地点:场所:处所symbolize /'simbǝlaiz/ u. to be a symbol of something象征; 是...的象征; 代表incredibly /in'kredǝbli/ adv. extremely极端地:极其positive /'pdzǝtiv/ adj. good or useful良好的:正面的tough /tɅf/ adj having or causing problems or difficulties艰苦的: 艰难的:棘手的arise /ǝ'raiz/ v. (especially of a problem or a difficult situation) to happen; to start to exist发生产生:出现lost /ldst/ adj. unable to deal successfully with a particular situation不知所措的: -筹莫展的leap /li:p/ v.to jump high ora long way跳跃yard /ja:d/ n. a unit for measuring length, equal to 3 feet (36 inches) or 0.9144 of a metre 码inch /intſ/ n. a unit for measuring length, equal to 2.54 centimetres.There are 12 inches in a foot.英寸cinch /sintſ/ n something that is very easy很容易的事:小菜Phrases and Expressionsline upto stand in a line or row; to form a queue/line排成一行:站队;排队(等候)effect end upto find yourself in a place or situation that you did not intend or expect to be in最终成为;最后处于keep up with to move, make progress or increase at the same rate as somebody/something (与-)齐步前进:并驾齐驱:跟上pace oneself to find the right speed or rhythm for your work or an activity so that youhave enough energy to do what you have to do调整自己的工作(或活动)节奏fit in to live, work, etc. in an easy and natural way with somebody/something(与--)合得来;适应get over to deal with or gain control of something解决:克服:控制wear out to make yourself/somebody feel very tired使疲乏:使筋疲力尽:使厌烦with ease with no difficulty轻而易举地make it to be successful in your career获得成功fall over to hit your foot against something when you are walking and fall, or almost fall 被.绊倒:几乎被绊倒get lost to be unable to deal successfully with a particular situation不知所措:一筹莫展look back on to think about something in your past 回首[往事):回忆;回顾inch by inch very slowly and with great care or difficulty 缓馒而谨慎地:一步一步at a time separately or in groups of two, three etc. on each occasion 每次:逐一;依次Text A: 300 Hurdles300米跨栏Life may give you negative, but don’t despair –it may just develop into a beautiful picture one day. This year, I realized my theory that I have on life. Life is like a 300m hurdle race. Since I run the 300m hurdles, I would know what the race is like.生活也许会充满荆棘坎坷,但不要灰心绝望——也许有一天它便会勾勒出一幅美丽的画卷。
英语关于核废水对动物的危害的作文全文共3篇示例,供读者参考篇1The Toxic Threat: Nuclear Wastewater and Its Impact on Animal LifeAs a passionate animal lover and environmental activist, I cannot remain silent about the grave dangers posed by nuclear wastewater to the creatures that share our planet. This issue is one that weighs heavily on my mind, and I feel compelled to raise awareness about the severe consequences of this toxic byproduct of nuclear power generation.Nuclear power plants generate a significant amount of wastewater, which contains a cocktail of radioactive isotopes, heavy metals, and other hazardous substances. This wastewater, if not properly treated and disposed of, can wreak havoc on the delicate ecosystems that sustain animal life. The ramifications of nuclear wastewater contamination are far-reaching and devastating, affecting not only the immediate vicinity of the power plants but also spreading to distant regions through water systems and food chains.One of the most alarming effects of nuclear wastewater on animals is the potential for genetic mutations and birth defects. Radioactive isotopes like strontium-90 and cesium-137 can accumulate in the bodies of animals, causing DNA damage and altering their genetic makeup. This can lead to deformities, impaired reproductive success, and even sterility, threatening the survival of entire species. The Chernobyl disaster stands as a chilling testament to the long-lasting impacts of radioactive contamination, with numerous studies reporting elevated rates of genetic abnormalities and population declines among various animal species in the affected regions.Furthermore, heavy metals present in nuclear wastewater, such as lead, mercury, and cadmium, can bioaccumulate in the tissues of animals, particularly those higher up in the food chain. This bioaccumulation can lead to organ damage, neurological disorders, and impaired immune function, rendering the affected animals more susceptible to diseases and environmental stressors.Aquatic ecosystems are particularly vulnerable to the effects of nuclear wastewater. When discharged into rivers, lakes, or oceans, radioactive and toxic substances can contaminate the water, affecting the entire aquatic food web. Fish, amphibians,and other marine life can absorb these harmful substances through their gills, skin, or by ingesting contaminated prey. This not only jeopardizes the health and survival of these animals but also poses risks to the humans who rely on these resources for food and livelihood.Beyond the direct impacts on individual animals, nuclear wastewater can disrupt entire ecosystems by altering the delicate balance of interdependent species. A decline in one population can trigger a cascade of effects, leading to the collapse of entire food webs and the loss of biodiversity. This, in turn, can have far-reaching consequences for the overall health and resilience of the ecosystem, potentially affecting processes such as nutrient cycling, water purification, and carbon sequestration.It is important to note that the effects of nuclear wastewater are not limited to the immediate vicinity of power plants. These toxic substances can travel great distances through water systems, carried by currents and dispersed by atmospheric processes. This means that even animals living in seemingly pristine environments can be at risk of exposure and contamination.Addressing the issue of nuclear wastewater and its impact on animal life requires a multifaceted approach. First andforemost, we must prioritize the development and implementation of advanced wastewater treatment technologies that can effectively remove radioactive and toxic substances from the effluent. This includes investing in research and development efforts to improve existing methods and explore innovative solutions, such as membrane filtration, ion exchange, and advanced oxidation processes.Moreover, strict regulations and rigorous monitoring systems must be put in place to ensure that nuclear power plants adhere to stringent standards for wastewater management and disposal. Robust environmental impact assessments should be conducted regularly, and any violations or incidents of contamination should be met with swift and severe consequences.篇2The Toxic Legacy: Nuclear Wastewater's Devastating Impact on Animal LifeAs a concerned student, I can't help but feel a sense of urgency when it comes to the issue of nuclear wastewater and its detrimental effects on the animal kingdom. This insidious threat has been looming over our planet for decades, and yet, it seemsthat we have failed to fully grasp the magnitude of its consequences. The time has come for us to confront this crisis head-on, for the sake of the countless species that call our planet home.To understand the gravity of this problem, we must first delve into the very nature of nuclear wastewater. This toxic byproduct is a direct result of the nuclear power industry's operations, containing a lethal cocktail of radioactive isotopes, heavy metals, and other hazardous substances. While the industry has implemented measures to contain and treat this waste, the sheer volume generated and the inherent risks involved make it an environmental ticking time bomb.The impact of nuclear wastewater on animals is nothing short of catastrophic. Radioactive contamination can wreak havoc on entire ecosystems, disrupting delicate food chains and altering the very fabric of life itself. Aquatic creatures, in particular, bear the brunt of this toxic assault, as waterways become polluted with these radioactive effluents.Imagine a majestic river, once teeming with life, now reduced to a silent graveyard. Fish, amphibians, and invertebrates succumb to the insidious effects of radiation, their genetic makeup altered, their reproductive cycles disrupted, andtheir very existence hanging by a thread. Even those that appear unscathed may carry the burden of mutation, passing on debilitating genetic defects to future generations.But the impact extends far beyond the aquatic realm. Birds and mammals that rely on contaminated water sources for hydration and sustenance are also at risk. Ingesting radioactive particles can lead to cellular damage, organ failure, and even cancer – a death sentence for countless creatures.Perhaps the most heartbreaking aspect of this crisis is the toll it takes on endangered species. Already teetering on the brink of extinction, these fragile populations are pushed ever closer to oblivion by the relentless onslaught of nuclear waste. Habitats once considered safe havens become toxic wastelands, leaving these precious beings with nowhere to turn.Moreover, the long-term effects of nuclear wastewater are yet to be fully understood. Radioactive isotopes can persist in the environment for thousands of years, their insidious influence lingering long after the initial contamination event. This means that future generations of animals may bear the scars of our current actions, creating a toxic legacy that spans centuries.As if the direct impacts weren't devastating enough, the ripple effects of nuclear wastewater extend even further. Entirefood webs can be disrupted, as predators consume contaminated prey, accumulating radioactive particles in their bodies. This biomagnification process amplifies the hazards, posing a threat not only to individual animals but also to the intricate web of life that sustains our planet's ecosystems.In the face of such a grave threat, we must ask ourselves: what is the true cost of our reliance on nuclear power? Is the pursuit of energy worth sacrificing the very beings that give our world its vibrant diversity? The answer, I believe, is a resounding no.It is our moral imperative to take decisive action and find sustainable alternatives that do not come at the expense of innocent lives. We must invest in clean, renewable energy sources that pose no radioactive risks, and we must hold the nuclear industry accountable for their actions, ensuring that they take every possible measure to mitigate the impact of their waste.But beyond that, we must also educate ourselves and our communities about the gravity of this issue. We must raise awareness, rally support, and demand change from our leaders and policymakers. For too long, the plight of animals has been overshadowed by our own self-interests, but now is the time tobreak that cycle and recognize that their well-being is inextricably linked to our own.In the end, the fate of the animal kingdom rests in our hands. We have the power to be the voice for those who cannot speak, to be the guardians of the natural world that sustains us all. It is a responsibility that we cannot shirk, for the consequences of inaction are too dire to bear.Let us heed the warning signs and act now, before it is too late. Let us choose a path that values life in all its forms, a path that preserves the delicate balance of nature for generations to come. For it is only through our collective efforts that we can ensure a future where nuclear wastewater is but a distant memory, and the animal kingdom can once again thrive in its full, majestic glory.篇3The Toxic Legacy: Nuclear Wastewater's Devastating Impact on Animal LifeAs students, we learn about the marvels of science and technology, but often overlook the potential consequences of our actions on the natural world. One such issue that deserves our attention is the threat posed by nuclear wastewater toanimal life. This toxic byproduct of nuclear power plants and other nuclear facilities has the potential to wreak havoc on ecosystems and endanger countless species if not properly managed.Nuclear wastewater is a complex mixture of radioactive isotopes, heavy metals, and other hazardous substances that are produced during the operation and maintenance of nuclear facilities. These contaminants can be released into the environment through accidental spills, leaks, or intentional discharges, and can find their way into water sources, soil, and the food chain.The effects of nuclear wastewater on animals can be devastating and far-reaching. Radioactive isotopes like cesium-137 and strontium-90 can cause genetic mutations, birth defects, and increased susceptibility to cancer in exposed animals. Heavy metals like lead and mercury can accumulate in tissues and organs, causing neurological damage, reproductive problems, and even death.One of the most well-known examples of the impact of nuclear wastewater on animals is the Chernobyl disaster in 1986. The explosion at the Chernobyl nuclear power plant in Ukraine released massive amounts of radioactive contamination into thesurrounding areas, including the nearby Pripyat River and its ecosystem. Studies have shown that the radiation levels in the Chernobyl Exclusion Zone are still dangerously high, and the animals living there continue to suffer from genetic abnormalities, birth defects, and increased mortality rates.But the threat of nuclear wastewater is not limited to catastrophic accidents like Chernobyl. Even routine operations at nuclear facilities can result in the release of harmful contaminants into the environment. For example, the Hanford Site in Washington State, USA, a former nuclear production complex, has struggled with the safe storage and disposal of millions of gallons of radioactive waste, leading to concerns about the potential impact on nearby wildlife and their habitats.Aquatic animals are particularly vulnerable to the effects of nuclear wastewater. Fish, crustaceans, and other marine life can absorb radioactive isotopes and heavy metals from contaminated water sources, which can then bioaccumulate up the food chain, posing risks to larger predators and even humans who consume contaminated seafood.The consequences of nuclear wastewater exposure can also extend beyond individual animals to entire ecosystems. Contaminated water sources can disrupt the delicate balance ofaquatic environments, leading to the decline of sensitive species and the disruption of food webs. On land, radioactive particles can accumulate in soil, affecting plant growth and the animals that depend on them for food and shelter.Despite these grave risks, the issue of nuclear wastewater often takes a backseat to other environmental concerns. Part of the problem lies in the invisibility and complexity of radiation and its effects. Unlike visible pollution or habitat destruction, the full extent of the damage caused by nuclear wastewater may not be apparent until years or even decades later.Another challenge is the ongoing debate surrounding nuclear power and its role in meeting global energy demands. While nuclear energy is touted as a cleaner alternative to fossil fuels in terms of greenhouse gas emissions, the issue of nuclear waste management remains a contentious and unresolved issue.As students and future leaders, it is our responsibility to educate ourselves about the risks posed by nuclear wastewater and to advocate for better waste management practices and stricter regulatory oversight. We must demand transparency from nuclear facilities and hold them accountable for their environmental impact.Additionally, we should support research into safer and more sustainable energy sources that do not generate hazardous byproducts like nuclear waste. Investing in renewable energy technologies like solar, wind, and hydroelectric power could help reduce our reliance on nuclear energy and minimize the production of nuclear wastewater.Ultimately, the protection of animal life and the preservation of healthy ecosystems should be a priority in ourdecision-making processes. We cannot continue to ignore the toxic legacy of nuclear wastewater and its devastating effects on the natural world. By raising awareness and taking action, we can ensure that future generations inherit a planet where animals can thrive without the threat of radioactive contamination.In conclusion, the issue of nuclear wastewater and its impact on animal life is a complex and pressing concern that demands our attention. As students and global citizens, we must educate ourselves, raise awareness, and advocate for better waste management practices and a transition towards safer and more sustainable energy sources. Only by addressing this toxic legacy can we hope to protect the rich diversity of animal life on our planet and ensure a healthy future for all living beings.。
爱因斯坦:TheWorldAsISeeIt(英汉对照)How strange is the lot of us mortals! Each of us is here for a brief sojourn; for what purpose he knows not,though he sometimes thinks he senses it. But without deeper reflection oneknows from daily life that one exists for other people—first of all for those upon whose smiles and well-being our own happiness is wholly dependent, and then for the many, unknown to us, to whose destinies we are bound by the ties of sympathy.A hundred times every day I remind myself that my inner and outer life are based on the labors of other men, living and dead, and that I must exert myself in order to give in the same measure as I have received and am still receiving. I am strongly drawn to a frugal life and am often oppressively aware that I am engrossing an undue amount of the labor of my fellowmen. I regard class distinctions as unjustified and, in the last resort, based onforce. I also believe that a simple and unassuming life is good for everybody,physically and mentally.我们这些凡胎俗子的命运是多么奇特啊!每个人来到这个世上都只作短暂停留,目的何在,却无从知晓,虽然有时似有所感。
家乡遭遇了洪水灾害的英语作文My hometown has always been a peaceful and prosperous place where I have grown up and lived my entire life. The lush green hills, the gently flowing river, and the tight-knit community have provided me with a sense of comfort and security that I have come to deeply cherish. However, this tranquil existence was shattered when a devastating flood struck our region, leaving a trail of destruction in its wake.It was a sunny morning when the first signs of trouble appeared. The usually calm river had started to swell, its waters rising at an alarming rate. We watched anxiously as the level steadily climbed, spilling over the banks and encroaching into the surrounding neighborhoods. Within a matter of hours, the situation had escalated into a full-blown crisis as the floodwaters continued to surge, submerging homes, businesses, and vital infrastructure.The scenes that unfolded were truly heartbreaking. Families were forced to evacuate their homes, salvaging what they could as they fled to higher ground. Elderly residents and those with mobilityissues struggled to reach safety, their cries for help echoing through the streets. The roar of the rushing water and the wail of emergency sirens created a chaotic and overwhelming atmosphere as the community braced itself for the worst.As the flood waters continued to rise, the true scale of the disaster became increasingly evident. Roads were rendered impassable, cutting off access to essential services and supplies. Electricity and water utilities were disrupted, plunging entire neighborhoods into darkness and leaving residents without basic necessities. Businesses were forced to close their doors, facing the prospect of significant financial losses and the possibility of permanent closure.The impact on the local infrastructure was devastating. Bridges and roads were washed away, isolating entire communities and hampering rescue and relief efforts. Schools were forced to shut down, leaving thousands of students without access to education and disrupting their academic progress. The local hospital, a vital lifeline for the community, struggled to maintain operations as it battled against the encroaching floodwaters.In the face of this overwhelming crisis, the resilience and compassion of my hometown's residents shone through. Neighbors banded together, offering shelter, food, and assistance to those in need. Volunteer rescue teams worked tirelessly, braving the dangerouswaters to evacuate stranded individuals and provide aid to those trapped in their homes. Local businesses and organizations stepped up, donating supplies and resources to support the relief efforts.The local government also played a crucial role in the response, mobilizing emergency services and coordinating the evacuation and relief efforts. They worked closely with federal and state agencies to secure additional resources and funding to aid in the recovery process. However, the scale of the disaster was so overwhelming that it quickly became clear that the recovery efforts would be a long and arduous journey.As the floodwaters began to recede and the initial shock wore off, the true extent of the damage became apparent. Homes and businesses were left in ruins, with many facing the daunting task of rebuilding from scratch. The local economy, already strained by the COVID-19 pandemic, was dealt a devastating blow, with many industries struggling to recover.The emotional toll on the community was also immense. Residents grappled with the loss of cherished possessions, the disruption of their daily lives, and the uncertainty of the future. Mental health professionals were brought in to provide support and counseling, helping individuals and families cope with the trauma and the grief of the disaster.Despite the overwhelming challenges, the people of my hometown have demonstrated an unwavering spirit of resilience and determination. They have come together, pooling their resources and talents to rebuild their community, one step at a time. Local organizations and community groups have rallied to support those most affected, providing financial assistance, housing, and other essential aid.The road to recovery will be long and arduous, but the people of my hometown are committed to the task. They know that with perseverance, unity, and the support of the wider community, they will emerge stronger and more resilient than ever before. This disaster has been a testament to the power of the human spirit, and I am proud to be a part of a community that is willing to face adversity head-on and emerge victorious.As I reflect on the events of the past few weeks, I am struck by the fragility of our existence and the importance of being prepared for the unexpected. Natural disasters can strike at any time, and the only way to mitigate their impact is through proactive planning, investment in infrastructure, and a strong community-based support system. My hometown's experience has taught me the value of preparedness and the importance of coming together in times of crisis.Moving forward, I am committed to playing my part in the recovery effort, whether it is through volunteering, fundraising, or advocating for better disaster management policies. I believe that by working together, we can not only rebuild our community but also create a more resilient and sustainable future for generations to come. The flood may have left its mark, but it has also forged a stronger, more united community – one that is ready to face whatever challenges the future may bring.。
双语文摘清醒生活的勇气双语文摘清醒生活的勇气Security is mostly a superstition.安全大抵虚幻,It does not exist in nature,世间无处寻觅。
nor do the children of men芸芸众生,as a whole experience it.无人有此经历。
Avoiding danger is no safer避险难计久长,in the long run than outright exposure.不如现身搏击。
Life is either a daring adventure, or nothing.抑或险中求胜,抑或碌碌无为,人生非此即彼。
To keep our faces toward change and让我们直面改变,behave like free spirits行如自由之灵,1/ 43in the presence of fate is strength undefeatable.翱翔命运天际,是为不败之力。
—Helen Keller “Let Us Have Faith”(海伦·凯勒《让我们心怀信仰》)In our day-to-day lives, the virtue of courage doesn't receive much attention. Courage is a quality reserved for soldiers, firefighters, and activists. Security is what matters most today. Perhaps you were taught to avoid being too bold or too brave. It's too dangerous. Don't take unnecessary risks. Don't draw attention to yourself in public. Follow family traditions. Don't talk to strangers. Keep an eye out for suspicious people. Stay safe.But a side effect of overemphasizing the importance of personal security in your life is that it can cause you to live reactively. Instead of setting your own goals, making plans to achieve them, and going after them with gusto, you play it safe. Keep working at the stable job, even though it doesn't fulfill you. Remain in the unsatisfying relationship, even though you feel dead inside compared to the passion you once had. Who are you to think that you can buck the system? Accept your lot in life, and make the best of it. Go with the flow, and don't rock the boat.Your only hope is that the currents of life will pull you in a2/ 43favorable direction.No doubt there exist real dangers in life you must avoid. But there's a huge gulf between recklessness and courage. I'm not referring to the heroic courage required to risk your life to save someone from a burning building. By courage I mean the ability to face down those imaginary fears and reclaim the far more powerful life that you've denied yourself. Fear of failure. Fear of rejection. Fear of going broke. Fear of being alone. Fear of humiliation. Fear of public speaking. Fear of being ostracized by family and friends. Fear of physical discomfort. Fear of regret. Fear of success.How many of these fears are holding you back? How would you live if you had no fear at all? You'd still have your intelligence and common sense to safely navigate around any real dangers, but without feeling the emotion of fear, would you be more willing to take risks, especially when the worst case wouldn't actually hurt you at all? Would you speak up more often, talk to more strangers, ask for more sales, dive headlong into those ambitious projects you've been dreaming about? What if you even learned to enjoy the things you currently fear? What kind ofdifference would that make in your life?3/ 43Have you previously convinced yourself that you aren't really afraid of anything... that there are always good and logical reasons why you don't do certain things? It would be rude to introduce yourself to a stranger. You shouldn't attempt public speaking because you don't have anything to say. Asking for a raise would be improper because you're supposed to wait until the next formal review. They're just rationalizations though - think about how your life would change if you could confidently and courageously do these things with no fear at all.在我们日复一日的生活中,勇气这种美德并未收获太多关注。
王尔德名言英语1、很多东西如果不是怕别人捡去,我们一定会扔掉。
Many things will be thrown away if they are not afraid of being picked up by others.2、定义一样东西,就意味着限制了它。
Defining something means limiting it.3、男女之间不存在纯粹的友谊,有的只是爱恨情仇。
There is no pure friendship beeen men and women, only love and hatred.4、若诸神要惩罚我等,必先让我等如愿以偿。
If the gods want to punish me for waiting, they must first let me wait for my wish to be fulfilled.5、世上唯一比被人议论更糟糕的,就是无人议论。
The only thing worse than being talked about is that nobody talks about it.6、天堂和地狱都在我们每个人自己身上。
Heaven and hell are on each of us.7、一个不危险的想法不值得被称为想法。
An idea that is not dangerous is not worth being called an idea.8、不要垂头丧气,即使失去一切,明天仍在你的手里。
Don't let your head down, even if you lose everything, tomorrow is still in your hands.9、说出真理是一件痛苦的事,但被迫说谎更痛苦。
It's painful to tell the truth, but it's more painful to be forced to lie.10、往事常常可以抹掉,手段是悔恨、克制或遗忘。
Unit 1在弗雷德看来,面试进行得很顺利。
五天前他曾向一家小公司申请工作,现在那公司的一名董事正在对他进行面试。
在这之前弗雷德一直在当推销员。
他现在想调工作并不是因为缺钱,而是因为作为一名推销员他几乎没有空闲的时间。
弗雷德在谈话前很担心,生怕头脑发昏说错话,但是很幸运他发现自己同这位董事的共同之处颇多。
显然这位董事很满意。
正当弗雷德在想着自己很可能得到工作时,董事接着问他:“你愿意加班吗?”In Fred’s view, the interview was going very smoothly indeed. Five days before, he had applied for a job at a small business company and now he was being interviewed by one of its directors.Fred had been working as a salesman. He wanted to change his job not because he was short of money, but because as a salesman he could hardly enjoy any leisure at all.Fred had been worried that he might lose his head and say something silly, but fortunately he found that he had a lot in common with the director.It was clear that the director was quite satisfied. Fred was thinking that his chances of landing the job were favourable when the director proceeded to ask, “Do you mind working over time?”Unit 2B.汉译英汤姆一开始同父亲谈话就想直截了当地把自己的意思说出来。
浅析反向创新的内在演变及意义作者:李亮宇来源:《农家科技中旬刊》2017年第09期摘要:反向创新是指贫穷的新兴市场利用后发优势,率先使用某种创新,并逐渐传播推广到发达国家。
反向创新颠覆了以往创新传播的方向和特征。
本文介绍了反向创新发生的机理及反向创新对于发展中国家尤其是中国的意义。
关键词:反向创新;金字塔底部;后发优势1.内在机理:反向创新的演变过程的模型反向创新指的是当一项创新先由贫穷国家采纳的,再被富裕国家接受。
它是知识流从低收入人群传递给高收入人群。
反向创新并不是以往发达国家那种科技上的突破带来的主流创新。
它是利用现有的知识以新颖的方式创造性的组合起来,用以解决当地特有的问题,或提出一个新的商业模式。
任何一个创新从出现到采纳再到普及都是有理由的,埃弗里特·罗杰斯认为一个想法被采纳要满足以下几点:它们比现在的更好;它们契合当地的需要;它们足够简单去被交流和理解;它们能够被轻易检验同时大家能感受到它们给使用者带来的好处。
反向创新也是如此,最早达特茅斯学院塔克商学院的维贾伊·戈文达拉扬教授就给出了5个理由,他认为是由于新兴市场与发达国家之间的五条鸿沟所决定的,它们分别是价格,基础设施,可持续性,管制和偏好。
由于新兴市场对价格敏感度高,缺乏基础设施,可持续性需求高,管制疏松和偏好不同。
贝里克在他2003年JAMA的文章中提到了培养创新的七个原则,其中很重要的两条是首先有宽松的环境去对待改变,这之中包括时间、金钱、资源等;其次是早期的采纳者所获得的好处是显而易见的,因为传播需要社会交际、沟通。
显然更符合这两条原则的新兴市场为很多不被发达国家主流市场接受的创新提供了土壤。
而当这些创新在新兴市场取得成功后,就能让跨国公司对于市场需求产生新的认识,发现以前在发达国家被忽略的需求,并将这些创新带回发达国家并投产。
这些创新所特有的流动趋势就是反向创新。
2.本土企业优势及反向创新对于中国的意义由于这些群体购买力不强,对于市场的影响较小,所以在很长一段时间并不影响企业的发展。
老虎冰凌灭绝英语作文Title: The Disappearance of the Siberian Tiger Ice LollipopThe Siberian tiger, also known as the Amur tiger, is a majestic and awe-inspiring creature that has captivated the hearts and minds of people around the world. These magnificent felines, with their striking orange and black coats, have long been revered as symbols of strength, power, and the untamed wilderness. However, in recent years, the Siberian tiger has faced an alarming threat to its very existence – the disappearance of the Siberian tiger ice lollipop.The Siberian tiger ice lollipop, a unique and delightful treat that was once a beloved summertime tradition in the regions where these tigers roam, has vanished from the landscape, leaving a profound impact on both the localecosystem and the cultural heritage of the people who have long coexisted with these predators.The story of the Siberian tiger ice lollipop's decline is a complex and multifaceted one, intertwined with the broader challenges facing the Siberian tiger itself. As the world has become increasingly industrialized and urbanized, the natural habitats of the Siberian tiger have been steadily encroached upon, disrupting the delicate balance of the ecosystem and threatening the very existence of this majestic feline.One of the primary drivers behind the disappearance of the Siberian tiger ice lollipop has been the loss of thetiger's natural prey. As deforestation and habitat destruction have reduced the populations of the Siberiantiger's natural food sources, such as deer, boar, and wild boar, the tigers have been forced to venture further afield in search of sustenance. This, in turn, has led to increasedencounters between tigers and humans, often with tragic consequences for both parties.In the face of this challenge, the local communities that have long coexisted with the Siberian tiger have attempted to adapt and find innovative solutions to maintain the delicate balance between human needs and the preservation of thetiger's habitat. One such solution was the creation of the Siberian tiger ice lollipop, a unique and delightful treat that was designed to serve as both a source of sustenance for the tigers and a cultural touchstone for the local people.The Siberian tiger ice lollipop was crafted from a combination of natural ingredients, including fresh fruit, honey, and, of course, the frozen waters of the region's rivers and lakes. These lollipops were strategically placedin areas where the tigers were known to frequent, providing them with a much-needed source of nourishment during the hot summer months when their natural prey was scarce.For the local people, the Siberian tiger ice lollipop was more than just a treat – it was a symbol of the deep connection between humans and nature, a reminder of the delicate balance that must be struck in order to ensure the continued survival of this majestic creature. The act of creating and distributing these lollipops was not only a practical measure to support the tigers but also a deeply meaningful cultural tradition that brought the community together in a shared effort to protect the natural world.However, as the threats to the Siberian tiger's habitat have continued to escalate, the Siberian tiger ice lollipop has slowly disappeared from the landscape. The reasons behind this decline are multifaceted and complex, ranging from the increased scarcity of the natural ingredients required to make the lollipops to the disruption of the traditional distribution channels that once ensured their availability.One of the most significant factors contributing to the disappearance of the Siberian tiger ice lollipop has been the impact of climate change. As the global temperature has risen and the region's climate has become increasingly unpredictable, the natural sources of fresh water that were once the foundation of the Siberian tiger ice lollipop have become increasingly scarce and unreliable. The frozen lakes and rivers that once provided the raw materials for these beloved treats have become less dependable, forcing the local communities to search for alternative solutions.Additionally, the changing economic and social dynamics of the region have also played a role in the decline of the Siberian tiger ice lollipop. As more and more people have moved away from the traditional rural communities and into urban centers, the cultural practices and knowledge that once sustained the production and distribution of these lollipops have begun to erode. The younger generations, born into a world of convenience and mass-produced foods, have often lostthe connection to the natural world that was once so integral to the creation of the Siberian tiger ice lollipop.The disappearance of the Siberian tiger ice lollipop is, in many ways, a metaphor for the broader challenges facing the Siberian tiger itself. Just as the loss of this unique and beloved treat has had a profound impact on the local communities, the decline of the Siberian tiger threatens to unravel the delicate web of life that has sustained this region for generations.In the face of these daunting challenges, however, there is still hope. Across the globe, individuals and organizations are working tirelessly to protect the Siberian tiger and its habitat, employing a range of innovative strategies that combine scientific research, community engagement, and political advocacy.One such initiative is the effort to revive the tradition of the Siberian tiger ice lollipop. By reconnecting with thelocal communities and harnessing the traditional knowledge and practices that once sustained this beloved treat, conservationists and cultural preservationists are working to not only reintroduce the Siberian tiger ice lollipop to the landscape but to also reinvigorate the deep connection between humans and nature that it represents.Through this work, the hope is that the Siberian tiger ice lollipop will once again become a symbol of theresilience and adaptability of the human spirit, a testament to our ability to coexist with the natural world in a waythat is both sustainable and enriching. And in doing so, we may just be able to save not only the Siberian tiger ice lollipop but the Siberian tiger itself, ensuring that this magnificent creature continues to roam the wilderness for generations to come.。
没有水没有生命没有海没有植物英语作文全文共3篇示例,供读者参考篇1No Water, No Life, No Ocean, No PlantsWater is the elixir of life on our planet Earth. It is an essential component for the existence and sustenance of all living beings, from the tiniest microorganisms to the mightiest of creatures. Without water, life as we know it would cease to exist. This precious liquid not only quenches our thirst and nourishes our bodies, but it also plays a vital role in shaping the very environment in which we live.Imagine a world without water – a barren, desolate landscape devoid of the vibrancy and diversity that we have come to cherish. The oceans, which cover a vast expanse of our planet, would be reduced to mere memories, their depths no longer teeming with an array of marine life. The rhythmic crashing of waves against the shoreline, a soothing symphony that has lulled countless souls to sleep, would be but a distant echo.Without the oceans, the delicate balance of our planet's ecosystem would be disrupted beyond repair. The oceans act as a vast carbon sink, absorbing a significant portion of the excess carbon dioxide produced by human activities. They play a crucial role in regulating the Earth's temperature and weather patterns, ensuring a stable and habitable environment for all life forms.Moreover, the absence of oceans would render coastal regions uninhabitable, displacing millions of people who rely on the ocean for their livelihoods and sustenance. Fishing communities would be left without their primary source of income, and countless species of marine life would face extinction, altering the intricate web of life that has evolved over millions of years.But the consequences of a world without water extend far beyond the oceans. Without water, plants – the very foundation of life on land – would wither and perish. These remarkable organisms not only provide us with oxygen, food, and shelter but also serve as the primary producers in the intricate food chain that sustains countless species.Imagine a world devoid of lush, verdant forests, where the majestic trees that once stretched towards the heavens have been reduced to lifeless husks. Picture a world where fertile fieldsand bountiful orchards have given way to parched, cracked earth, incapable of sustaining the crops that feed billions. The vibrant tapestry of flowers that once adorned our landscapes would be but a faded memory, their beauty and fragrance forever lost.Without plants, the delicate balance of our atmosphere would be disrupted, leading to a cascading effect that would ripple through every facet of life on Earth. The absence of photosynthesis would deprive us of the oxygen we breathe, while the carbon dioxide levels in the atmosphere would soar unchecked, exacerbating the already dire consequences of climate change.Furthermore, the loss of plants would have far-reaching implications for countless species that rely on them for food, shelter, and habitat. The intricate web of life that has sustained our planet for eons would unravel, leading to mass extinctions and an irreversible loss of biodiversity.But the impact of a world without water extends beyond the realms of the oceans and the plant kingdom. It would touch every aspect of human existence, from our health and well-being to our economies and societies.Without water, our bodies would quickly succumb to dehydration, and the essential processes that sustain life wouldgrind to a halt. Agriculture, which relies heavily on water for irrigation, would be rendered impossible, leading to widespread famine and malnutrition. Industries that depend on water for manufacturing, production, and transportation would grind to a halt, crippling economies and disrupting global trade.Even our most basic human needs, such as sanitation and hygiene, would become luxuries beyond our reach, paving the way for the resurgence of diseases and untold suffering.In essence, a world without water is a world devoid of life itself. It is a harsh, unforgiving reality that we must strive to avoid at all costs. As custodians of this remarkable planet, it is our collective responsibility to safeguard and protect our precious water resources.We must embrace sustainable practices that conserve and replenish our water sources, from implementing efficient irrigation techniques in agriculture to promoting water recycling and reuse in industries and households. We must also take decisive action to address the looming threat of climate change, which is altering weather patterns and exacerbating water scarcity in many regions around the globe.Moreover, we must foster a deeper appreciation and respect for the oceans and the invaluable role they play in sustaining lifeon Earth. By protecting marine ecosystems and combating pollution, overfishing, and habitat destruction, we can ensure that these vast bodies of water continue to support a rich tapestry of life for generations to come.Similarly, we must champion the preservation and restoration of our planet's forests and other plant habitats, recognizing their vital importance in maintaining the delicate balance of our ecosystems. Through reforestation efforts, sustainable forestry practices, and the protection of biodiversity hotspots, we can ensure that our planet remains a vibrant, thriving home for all life forms.In the end, the fate of our world lies in our hands. We have the power to shape our destiny and ensure that future generations inherit a planet that is teeming with life, where water flows freely, oceans teem with marine life, and lush forests grace our landscapes.Let us embrace this responsibility with unwavering determination, for without water, without the oceans, and without plants, there can be no life – a sobering reality that should serve as a clarion call for us to cherish, protect, and preserve the precious resources that sustain us all.篇2No Water, No Life, No Sea, No PlantsWater is the elixir of life. It's a simple molecule, composed of two hydrogen atoms and one oxygen atom, yet it is the most vital substance on our planet. Without water, life as we know it would cease to exist. This precious resource is not only essential for human survival but also plays a crucial role in sustaining the delicate balance of our ecosystems, including the vast oceans and the lush greenery that adorns our landscapes.Imagine a world without water - a barren, desolate place where every living creature struggles to survive. The human body, comprised of approximately 60% water, would quickly dehydrate and perish. Our cells, which rely on water to transport nutrients and expel waste, would wither away. Even the most basic bodily functions, such as regulating body temperature and lubricating joints, would become impossible without this life-giving liquid.But the impact of a waterless world extends far beyond human existence. The oceans, which cover over 70% of the Earth's surface, would vanish, leaving behind a vast expanse of dry, cracked seabeds. The marine ecosystems that thrive in these waters, from the smallest plankton to the mighty whales, wouldbe wiped out, disrupting the intricate food chain and leading to an irreversible ecological catastrophe.Without the oceans, the Earth's climate would be thrown into disarray. The oceans play a vital role in regulating the planet's temperature by absorbing and distributing heat. They also act as a massive carbon sink, absorbing a significant portion of the carbon dioxide released into the atmosphere, helping to mitigate the effects of climate change. A world without oceans would be a world of extreme temperatures and accelerated global warming, threatening the survival of countless species and potentially rendering vast regions uninhabitable.The absence of water would also spell doom for the plant kingdom. Plants, the primary producers in the food chain, rely on water for photosynthesis, the process by which they convert sunlight, carbon dioxide, and water into the oxygen we breathe and the organic compounds they use for growth and sustenance. Without water, plants would wither and die, leaving behind a barren, lifeless landscape devoid of the greenery that not only provides us with food but also plays a crucial role in maintaining the delicate balance of our atmosphere.Imagine a world without the lush forests, verdant meadows, and vibrant gardens that grace our planet. The loss of vegetationwould have a cascading effect, leading to soil erosion, desertification, and the extinction of countless species that depend on plants for food and shelter. The impact on the Earth's ecosystem would be catastrophic, rendering it inhospitable for most forms of life.But the consequences of a waterless world extend beyond the immediate effects on life itself. Water also plays a vital role in shaping our planet's geography and geology. Rivers, lakes, and glaciers have carved out valleys, transported sediments, and sculpted landscapes over millions of years. Without water, these natural processes would grind to a halt, leaving behind a static, unchanging world devoid of the dynamic forces that have shaped our planet's diverse and awe-inspiring landscapes.Furthermore, a world without water would be a world without the cultural and spiritual significance that this precious resource holds for countless civilizations throughout history. Water has been revered as a symbol of life, purity, and renewal in countless religions and belief systems. It has inspired artists, poets, and writers to create some of the most celebrated works of art and literature. A world without water would be a world devoid of this rich cultural tapestry, leaving us impoverished in both a physical and spiritual sense.In the face of such a bleak and lifeless future, it is imperative that we take immediate and decisive action to protect and conserve our planet's water resources. We must address the pressing issues of water scarcity, pollution, and unsustainable usage practices that threaten the delicate balance of our ecosystems. By embracing sustainable practices, investing in water conservation technologies, and promoting responsible water management policies, we can ensure that this vital resource remains available for generations to come.In conclusion, water is not merely a liquid – it is the very essence of life itself. A world without water is a world without life, without oceans, without plants, and without the vibrant diversity that makes our planet so unique and remarkable. It is our collective responsibility to cherish and protect this precious resource, for in doing so, we safeguard not only our own survival but also the survival of countless other species and the delicate balance of the ecosystems upon which we all depend. Let us embrace the reverence for water that has been woven into the tapestry of human civilization for centuries and work towards a future where this life-giving substance continues to nourish and sustain our planet for generations to come.篇3No Water, No Life, No Ocean, No PlantsWater is the elixir of life on our pale blue dot we call Earth. It covers over 70% of our planet's surface and makes up about 60% of our body weight. Every living organism, from the smallest microbes to the largest mammals, requires water to survive. Take away water, and life as we know it would cease to exist. In this essay, I will explore the vital importance of water, oceans, and plants to sustain life on Earth.To begin, we must understand the fundamental role water plays in our existence. At the cellular level, water acts as a solvent, carrying nutrients and oxygen to our cells while removing waste products. Our bodies rely on water to regulate temperature through sweating and respiratory cooling. Adequate hydration is critical for proper organ function, joint lubrication, and maintaining healthy skin. Even mild dehydration can impair cognitive abilities and physical performance. Simply put, without water, our bodies would shut down within days.But water's significance extends far beyond our individual organisms. It is the driving force behind the water cycle, a continuous movement of water between the Earth's surface, atmosphere, and underground reservoirs. This cycle replenishes freshwater sources, enabling the growth of crops and sustainingterrestrial ecosystems. Rivers, lakes, and aquifers provide essential habitat for countless species and supply water for human consumption, sanitation, and industry.No discussion of water's importance would be complete without acknowledging the vast oceans that dominate our planet. These great bodies of saltwater are home to an astounding diversity of marine life, from microscopic plankton to massive whales. The oceans play a crucial role in regulating our climate by absorbing and redistributing heat from the sun. They also generate oxygen through the photosynthesis of phytoplankton, providing a significant portion of the air we breathe.Furthermore, the oceans are a vital component of the global water cycle. Evaporation from the ocean's surface generates clouds, which in turn produce precipitation that replenishes freshwater sources on land. This continuous exchange of water between the oceans and land is essential for maintaining the delicate balance of our planet's water supply.Equally indispensable are the plants that rely on water for their survival. Through the process of photosynthesis, plants convert carbon dioxide and water into oxygen and glucose, the primary energy source for life. Without plants, the Earth'satmosphere would quickly become devoid of breathable air. Additionally, plants play a crucial role in the water cycle by absorbing water through their roots, transpiring it into the atmosphere, and contributing to the formation of clouds and precipitation.Beyond their role in gas exchange, plants provide food, shelter, and habitat for countless species, including humans. They are the foundation of terrestrial food chains, supporting a vast array of herbivores, omnivores, and carnivores. Plants also help to prevent soil erosion, filter pollutants from the air and water, and contribute to the overall beauty and diversity of our planet.It is evident that water, oceans, and plants are intrinsically linked in a delicate balance that sustains life on Earth. Yet, human activities such as pollution, deforestation, and unsustainable water consumption threaten to disrupt this equilibrium. Climate change, driven by greenhouse gas emissions, is causing sea levels to rise, glaciers to melt, and weather patterns to become more extreme, putting immense strain on freshwater resources and ecosystems.We must take urgent action to protect and conserve these vital resources. Individuals can reduce their water footprint byadopting water-efficient practices, such as shorter showers, fixing leaks, and using drought-tolerant landscaping. Supporting sustainable agriculture, reforestation efforts, and renewable energy sources can also help mitigate the impacts of climate change and preserve our planet's precious water, oceans, and plants.In conclusion, water, oceans, and plants are the essential building blocks of life on Earth. Their interdependence and delicate balance are what allow our planet to thrive with such incredible biodiversity. As stewards of this remarkable ecosystem, it is our collective responsibility to safeguard these invaluable resources for present and future generations. By recognizing the profound significance of water, oceans, and plants, and taking conc。
How GE Is Disrupting Itselfby Jeffrey R. Immelt, Vijay Govindarajan, and Chris TrimbleIncluded with this full-text Harvard Business Review article:3 How GE Is Disrupting ItselfFor decades, GE has sold modified Western products to emerging markets. Now, to preempt the emerging giants, it’s trying the reverse.How GE Is Disrupting ItselfThe Idea in Brief•The model that GE and other industrialmanufacturers have followed fordecades—developing high-end prod-ucts at home and adapting them forother markets around the world—won’tsuffice as growth slows in rich nations.•To tap opportunities in emergingmarkets and pioneer value segments inwealthy countries, companies must learnreverse innovation: developing productsin countries like China and India andthen distributing them globally.•While multinationals need both ap-proaches, there are deep conflictsbetween the two. But those conflictscan be overcome.•If GE doesn’t master reverse innovation,the emerging giants could destroy thecompany.How GE Is Disrupting Itselfby Jeffrey R. Immelt, Vijay Govindarajan, and Chris Trimbleharvard business review • october 2009page 3C O P Y R I G H T © 2009 H A R V A RD B U S I NE S S S C H O O L P U B L I S H I N G C O R P O R A T I O N . A L L R I G H T S R E S E R V E D .For decades, GE has sold modified Western products to emerging markets. Now, to preempt the emerging giants, it’s trying the reverse.In May 2009, General Electric announced that over the next six years it would spend $3 billion to create at least 100 health-care innovations that would substantially lower costs, increase access, and improve quality.Two products it highlighted at the time—a $1,000 handheld electrocardiogram device and a portable, PC-based ultrasound machine that sells for as little as $15,000—are revolu-tionary, and not just because of their small size and low price. They’re also extraordinary because they originally were developed for markets in emerging economies (the ECG device for rural India and the ultrasound ma-chine for rural China) and are now being sold in the United States, where they’re pioneering new uses for such machines.We call the process used to develop the two machines and take them global reverse innovation , because it’s the opposite of the glocalizationapproach that many industrial-goods manufacturers based in rich countries have employed for decades. With glocaliza-tion, companies develop great products at home and then distribute them worldwide,with some adaptations to local conditions.It allows multinationals to make the optimal trade-off between the global scale so crucial to minimizing costs and the local customiza-tion required to maximize market share.Glocalization worked fine in an era when rich countries accounted for the vast majority of the market and other countries didn’t offer much opportunity. But those days are over—thanks to the rapid development of populous countries like China and India and the slow-ing growth of wealthy nations.GE badly needs innovations like the low-cost ECG and ultrasound machines, not only to expand beyond high-end segments in places like China and India but also to preempt local companies in those countries—the emerging giants—from creating similar products and then using them to disrupt GE in rich coun-tries. To put it bluntly: If GE’s businesses are to survive and prosper in the next decade,they must become as adept at reverse innova-tion as they are at glocalization. Success inHow GE Is Disrupting Itselfdeveloping countries is a prerequisite for continued vitality in developed ones.The problem is that there are deep conflicts between glocalization and reverse innovation. And the company can’t simply replace the first with the second, because glocalization will continue to dominate strategy for the foreseeable future. The two models need to do more than coexist; they need to cooperate. This is a heck of a lot easier said than done since the centralized, product-focused struc-tures and practices that have made multina-tionals so successful at glocalization actually get in the way of reverse innovation, which requires a decentralized, local-market focus. Almost all the people and resources dedi-cated to reverse innovation efforts must be based and managed in the local market. These local growth teams need to have P&L responsibility; the power to decide which products to develop for their markets and how to make, sell, and service them; and the right to draw from the company’s global resources. Once products have proven them-selves in emerging markets, they must be taken global, which may involve pioneering radically new applications, establishing lower price points, and even using the innovations to cannibalize higher-margin products in rich countries. All of those approaches are antithetical to the glocalization model. This article aims to share what GE has learned in trying to overcome that conflict.Why Reverse Innovation Is So ImportantGlocalization is so dominant today because it has delivered. Largely because of glocaliza-tion, GE’s revenues outside the United States soared from $4.8 billion, or 19% of total reve-nues, in 1980, to $97 billion, or more than half of the total, in 2008.The model came to prominence when op-portunities in today’s emerging markets were pretty limited—when their economies had yet to take off and their middle or low-end customer segments didn’t exist. Therefore, it made sense for multinational manufacturers to simply offer them modifications of prod-ucts for developed countries. Initially, GE, like other multinationals, was satisfied with the 15% to 20% growth rates its businesses enjoyed in developing countries, thanks to glocalization.Then in September 2001 one of the coau-thors of this piece, Jeff Immelt, who had just become GE’s CEO, set a goal: to greatly accel-erate organic growth at the company and become less dependent on acquisitions. This made people question many things that had been taken for granted, including the glocalization strategy, which limited the com-pany to skimming the top of emerging mar-kets. A rigorous analysis of GE’s health-care, power-generation, and power-distribution businesses showed that if they took full ad-vantage of opportunities that glocalization had ignored in heavily populated places like China and India, they could grow two to three times faster there. But to do that, they’d have to develop innovative new products that met the specific needs and budgets of customers in those markets. That realization, in turn, led GE executives to question two core tenets of glocalization:Assumption 1: Emerg ing economies will largely evolve in the same way that wealthy economies did. The reality is, developing coun-tries aren’t following the same path and could actually jump ahead of developed countries because of their greater willingness to adopt breakthrough innovations. With far smaller per capita incomes, developing countries are more than happy with high-tech solutions that deliver decent performance at an ultralow cost—a 50% solution at a 15% price. And they lack many of the legacy infrastructures of the developed world, which were built when conditions were very different. They need communications, energy, and transportation products that address today’s challenges and opportunities, such as unpredictable oil prices and ubiquitous wireless technologies. Finally, because of their huge populations, sustainabil-ity problems are especially urgent for coun-tries like China and India. Because of this, they’re likely to tackle many environmental issues years or even decades before the devel-oped world.All this isn’t theory. It’s already happening. Emerging markets are becoming centers of in-novation in fields like low-cost health-care devices, carbon sequestration, solar and wind power, biofuels, distributed power generation, batteries, water desalination, microfinance, electric cars, and even ultra-low-cost homes. Assumption 2: Products that address de-veloping countries’ special needs can’t beJeffrey R. Immelt is chairman and chief executive officer of General Electric. Vijay Govindarajan (vg@ ) is the Earl C. Daum 1924 Professor of International Business and director of the Center for Global Leadership at the Tuck School of Business at Dartmouth and is professor in residence and chief innovation consultant at GE.Chris Trimble (chris.trimble@ ) is on the facultyof Tuck and consults to GE.How GE Is Disrupting Itselfsold in developed countries because they’re not good enough to compete there. The real-ity here is, these products can create brand-new markets in the developed world—by establishing dramatically lower price points or pioneering new applications.Consider GE’s health-care business in the United States. It used to make most of its money on premium computed tomography (CT) and magnetic resonance (MR) imaging machines. But to succeed in the era of broader access and reduced reimbursement that President Obama hopes to bring about, the business will probably need to increase by 50% the number of products it offers at lower price points. And that doesn’t mean just cheaper versions of high-tech products like imaging machines. The company also must create more offerings like the heated bassinet it developed for India, which has great potential in U.S. inner cities, where in-fant deaths related to the cold remain high. And let’s not forget that technology often can be improved until it satisfies more de-manding customers. The compact ultrasound, which can now handle imaging applications that previously required a conventional ma-chine, is one example. (See “Reverse Innovation in Practice.”) Another is an aircraft engine that GE acquired when it bought a Czech aerospace company for $20 million. GE in-vested an additional $25 million to further develop the engine’s technology and now plans to use it to challenge Pratt & Whitney’s dominance of the small turboprop market in developed countries. GE’s cost position is probably half of what Pratt’s is. Preempting the Emerging Giants Before the financial crisis plunged the world into a deep recession, GE’s leaders had been looking to emerging markets to help achieve their ambitious growth objectives. Now they’re counting on these markets even more because they think that after the downturn ends, the developed world will suffer a prolonged period of slow growth—1% to 3% a year. In contrast, annual growth in emerging markets could easily reach two to three times that rate. Ten years ago when GE senior managers discussed the global marketplace, they talked about “the U.S., Europe, Japan, and the rest of the world.” Now they talk about “resource-rich regions,” such as the Middle East, Brazil,Canada, Australia, and Russia, and “people-rich regions,” such as China and India. The “rest of world” means the U.S., Europe, and Japan.To be honest, the company also is embrac-ing reverse innovation for defensive reasons. If GE doesn’t come up with innovations in poor countries and take them global, new competitors from the developing world—like Mindray, Suzlon, Goldwind, and Haier—will. In GE’s markets the Chinese will be bigger players than the Indians will. The Chinese have a real plan to become a major global force in transportation and power generation. GE Power Generation is already regularly running into Chinese enterprises as it com-petes in Africa, which will be an extremely important region for the company. One day those enterprises may compete with GE in its own backyard.That’s a bracing prospect. GE has tremen-dous respect for traditional rivals like Siemens, Philips, and Rolls-Royce. But it knows how to compete with them; they will never destroy GE. By introducing products that create a new price-performance paradigm, however, the emerging giants very well could. Reverse innovation isn’t optional; it’s oxygen.A Clash of Two ModelsGlocalization has defined international strat-egy for three decades. All the currently domi-nant ideas—from Christopher A. Bartlett and Sumantra Ghoshal’s “transnational”strategy to Pankaj Ghemawat’s “adaptation-aggregation” trade-off—fit within the glo-calization framework. Since organization follows strategy, it’s hardly surprising that glocalization also has molded the way that multinationals are structured and run.GE is a case in point. For the past 30 years, its organization has evolved to maximize its effectiveness at glocalization. Power and P&L responsibility were concentrated in global business units headquartered in the devel-oped world. The major business functions—including R&D, manufacturing, and market-ing—were centralized at headquarters. While some R&D centers and manufacturing opera-tions were moved abroad to tap overseas talent and reduce costs, they focused mainly on products for wealthy countries.While this approach has enormous advan-tages, it makes reverse innovation impossible.Reverse innovation isn’t optional; it’s oxygen.How GE Is Disrupting ItselfThe experiences of Venkatraman Raja, the head of GE H ealthcare’s business in India,illustrate why.GE Healthcare sells an x-ray imaging prod-uct called a surgical C-arm, which is used in basic surgeries. A high-quality, high-priced product designed for hospitals in wealthy countries, it has proven tough to sell in India.Raja saw the problem and made a proposal in 2005. H e wanted to develop, manufacture,and sell a simpler, easier-to-use, and substan-tially cheaper product in India. H is proposal made sense, and yet, to no one’s surprise, it was not approved.If you were a leader of a GE operation in a developing country, as Raja was, here’s what you were up against: Your formal responsibili-ties included neither general management nor product development. Your responsibility was to sell, distribute, and service GE’s global products locally and provide insights into customers’ needs to help the company adaptits offerings. You were expected to grow reve-nues by 15% to 20% a year and make sure that costs increased at a much slower rate, so that margins rose. You were held rigidly account-able for delivering on plan. Just finding the time for an extracurricular activity like creat-ing a proposal for a product tailored to the local market was challenging.That was nothing, however, compared with the challenge of the next step: selling your proposal internally. Doing so required get-ting the attention of the general manager at headquarters in the United States, who sat two or more levels above your immediate boss and was far more familiar with a world-renowned medical center in Boston than a rural clinic outside Bangalore. Even if you got the meeting, you’d have limited time to make your case. (India accounted for just 1% of GE’s revenues at the time and occupied roughly the same mindshare of managers with global responsibility.)2THE EMERGINGMARKET DISRUPTIONReverse Innovation in PracticeIn 2002 a local team in Chinaleveraged GE’s global resources to develop a cheap, portable machine using a laptop computer enhanced with a probe and sophisticated software.1CONVENTIONAL ULTRASOUND 2002PRICE$100K AND UPTYPICAL CUSTOMERS Sophisticated hospital imaging centersTYPICAL USES■Cardiology (such as mea-suring the size of passages or blood flow in the heart)■ O bstetrics (monitoringfetal health)■General radiology(assessing prostate health, for example)In the 1990s GE served the Chinese ultrasound market with machines developed in the U.S. and Japan.But the expensive, bulky devices sold poorly in China.ORIGINAL PRODUCTIf you were extremely persuasive, you might be invited to share the proposal with others.But when you visited the head of global manu-facturing, you’d have to counter arguments that a simple, streamlined global product line was much more efficient than custom offerings. When you visited the head of mar-keting, you’d have to deal with fears that a lower-priced product would weaken the GE brand and cannibalize existing sales. When you met with the head of finance, you’d have to wrestle with concerns that lower-priced prod-ucts would drag down overall margins. And when you visited the head of global R&D,you’d have to explain why the energies of GE’s scientists and engineers—including those in technology centers in emerging markets—should be diverted from projects directed at its most sophisticated customers, who paid top dollar.Even if you gained support from each of these executives and got the proposal off theground, you’d still have to compete for capital year after year against more certain projects with shorter-term payoffs. Meanwhile, of course, you’d still have to worry about mak-ing your quarterly numbers for your day job.It was little wonder that successful efforts to develop radically new products for poor countries were extremely rare.Shifting the Center of GravityObviously, changing long-established struc-tures, practices, and attitudes is an enormous task. As is the case in any major change program, the company’s top leaders have to play a major role.To do so, they must investigate firsthand the size of the opportunity and how it could be exploited and encourage the teams run-ning the corporation’s businesses to do the same. As GE’s CEO, Jeff goes to China and India two times a year. When he’s in, say,China, he’ll spend a day at GE’s research3THE NEWGLOBAL MARKETPORT ABLE ULTRASOUND 2002PRICE$30K–$40KTYPICAL CUSTOMERS ■ China: rural clinics■U.S.: ambulance squads and emergency rooms TYPICAL USES■China: spotting enlarged livers and gallbladder stones■U.S.: in emergency rooms to identify ecto-pic pregnancies; at accident sites to check for fluid around the heart; in operatingrooms to place catheters for anesthesiaIn 2007 the teamlaunched a dramatically cheaper model. Sales in China took off.2007 PRICE$15K2008$278MPORT ABLE ULTRASOUNDGLOBAL REVENUES$4M2002PORT ABLE ULTRASOUND 2009 PRICE$15K–$100KCONVENTIONAL ULTRASOUND 2009 PRICE$100K–$350KThanks to technology advances, higher-priced PC-based models can now perform radiology and obstetrics functions that once required a conventional machine.center in Shanghai and then meet separately with dozens of people in the company’s local business operations and just let them talk about what they’re working on, what their cost points are, who their competitors are, and so on. On such visits, he has realized that there’s a whole realm of technology that the company should be applying faster.While in China, Jeff will also talk with government leaders, including Premier Wen Jiabao. Wen has told Jeff about his plans to develop China’s economy and how making health care affordable for all citizens fits into that. It takes a conversation like that to fully appreciate the opportunities in China.In India, Jeff will have dinner with the CEOs of Indian companies. At one dinner Anand Mahindra talked about how his com-pany, Mahindra & Mahindra, was making life miserable for John Deere in India with a tractor that cost half the price of Deere’s but was still enormously profitable. Such discussions drive home the point that you can make a lot of money in India if you have the right business models.So the job of the CEO—of any senior busi-ness leader, for that matter—is to connect all the dots and then act as a catalyst. It’s to give initiatives special status and funding and personally monitor them on a monthly or quarterly basis. And perhaps most important in the case of reverse innovation, it’s to push your enterprise to come up with the new organizational form that will allow product and business-model innovation to flourish in emerging markets.A Homegrown ModelTo develop that new organizational form, GE did what it has always done: learn from other companies’ experiences but also try to find an internal group that somehow had managed to overcome the hurdles and achieve success. During their annual strategy review, the com-pany’s leaders spotted one in the ultrasound unit of GE Healthcare.GE H ealthcare’s primary business is high-end medical-imaging equipment. By the late 1980s it had become clear that a new technology—ultrasound—had a bright future. Ultrasound machines, like the other imaging devices, were typically found in sophisticated imaging centers in hospitals. While they deliv-ered lower quality than CT or MR scanners,they did so at much lower cost. The company aimed to be number one in ultrasound.Over the next decade, GE H ealthcare ex-panded its presence in the market. It built an R&D facility for developing new ultrasound products near its headquarters, in Milwaukee, and made acquisitions and entered into joint ventures around the world. It competed in all three of the primary market segments—obstetrics, cardiology, and general radiology—by launching premium products that employed cutting-edge technologies. By 2000, GE Health-care had established solid market positions in rich countries around the world.The results in developing countries, by contrast, were disappointing. By 2000, with the help of a joint venture partner in China, GE saw the problem: In wealthy countries performance mattered most, followed by features; in China price mattered most, fol-lowed by portability and ease of use.The priorities weren’t the same because the health-care infrastructure of China was so different from that of rich countries. More than 90% of China’s population relied (and still relies) on poorly funded, low-tech hospi-tals or basic clinics in rural villages. These facilities had no sophisticated imaging cen-ters, and transportation to urban hospitals was difficult, especially for the sick. Patients couldn’t come to the ultrasound machines; the ultrasound machines, therefore, had to go to the patients.There was no way that GE could meet that need by simply scaling down, removing fea-tures from, or otherwise adapting its existing ultrasound machines, which were large, bulky, expensive, and complex. It needed a revolu-tionary product.In 2002, the company launched its first compact ultrasound, which combined a regu-lar laptop computer with sophisticated soft-ware. It sold for as low as $30,000. In late 2007, GE introduced a model that sold for as low as $15,000, less than 15% of the cost of GE’s high-end ultrasound machines. Of course, its performance was not as high, but it was nonetheless a hit in rural clinics, where doctors used it for simple applications, such as spotting enlarged livers and gallbladders and stomach irregularities. The software-centric design also made it easy to adjust the machine—for example, to improve the interfaces—after observing how doctorsMore than 90% of China’s population still relies on poorly funded, low-tech hospitals or basic clinics in rural villages.How GE Is Disrupting Itselfworked with it. Today the portable machine is the growth engine of GE’s ultrasound busi-ness in China.Even more exciting, the innovation has generated dramatic growth in the developed world by pioneering new applications where portability is critical or space is constrained, such as at accident sites, where the compacts are used to diagnose problems like pericardial effusions (fluid around the heart); in emer-gency rooms, where they are employed to identify conditions such as ectopic pregnan-cies; and in operating rooms, where they aid anesthesiologists in placing needles and catheters.Six years after their launch, portable ultra-sounds were a $278 million global product line for GE, one that was growing at 50% to 60% a year before the worldwide recession hit. Someday every general practitioner may carry both a stethoscope and a compact ultra-sound device embedded in his or her PDA. The products owe their successful develop-ment to an organizational anomaly in GE: the existence of multiple ultrasound business units. Although the three primary segments of the ultrasound business are vastly different, GE’s initial instinct was to follow the glocal-ization model when it built the business—that is, to create a single integrated global organization. In 1995, however, Omar Ishrak, a newcomer who had been hired to lead the business, saw that meshing operations would reduce them to a common denominator that served nobody well. H e decided to run the business as three independent business units with their own P&L responsibility, all reporting to him.When the compact ultrasound effort began in China, Ishrak saw that the new business would have little in common with the three units, which were focused on premium prod-ucts. So instead, he created a fourth indepen-dent unit, based in Wuxi, China. It evolved the local growth team (LGT) model, which is based on five critical principles.1. Shift power to where the g rowth is. Without autonomy, the LGTs will become pawns of the global business and won’t be able to focus on the problems of customers in emerging markets. Specifically, they need the power to develop their own strategies, organi-zations, and products. Ishrak understood this and gave such broad authority to Diana Tang and J.K. Koo, the leaders of GE’s ultrasound effort in China. The pair of GE veterans had deep experience in the ultrasound business, expertise in biomedical engineering and gen-eral management, and lengthy careers in Asia.2. Build new offerings from the ground up. Given the tremendous gulfs between rich countries and poor ones in income, infra-structure, and sustainability needs, reverse innovation must be zero-based. These wide differences cannot be spanned by adapting global products.The compact ultrasound was built from scratch, although it drew heavily from an existing R&D effort. In the late 1990s, in a product-development center in Israel, GE had started to experiment with a revolutionary new architecture—one that shifted most of the muscle inside an ultrasound machine from the hardware to the software. Instead of a large box full of custom hardware, the sci-entists and engineers involved in the project envisioned a standard high-performance PC, special peripherals such as an ultrasound probe, and sophisticated software.The concept generated little excitement in GE H ealthcare at the time because it could not come close to matching the performance of the business’s premium products. But Ishrak quickly saw the value of the new architecture in developing countries. H e encouraged the team in China to pursue the concept further. The resulting compact ultrasound based on a laptop computer hit the mark in China.3. Build LGTs from the ground up, like new companies. Zero-based innovation doesn’t happen without zero-based organizational design. GE’s organizational “software”—its hiring practices, reporting structures, titles, job descriptions, norms for working rela-tionships, and power balances between functions—all evolved to support glocaliza-tion. LGTs need to rewrite the software. Tang and Koo constructed a business unit that managed a complete value chain: product development, sourcing, manufacturing, mar-keting, sales, and service. By recruiting locally, they were able to find most of the expertise they needed—including engineers with deep knowledge of miniaturization and low-power consumption and a commercialization team well versed in health care in rural China.The LGT also decided that dealers—rather than the direct sales force used byHow GE Is Disrupting Itselfthe premium ultrasound units—were the only cost-effective way to reach China’s vast and fragmented rural markets and third-tier cities. And instead of relying on GE Healthcare’s glo-bal customer-support and replacement-parts organizations, it built in-country teams that could provide quicker and less costly service.4. Customize objectives, targets, and met-rics. Innovation endeavors are, by nature, un-certain. It’s more important to learn quickly by efficiently testing assumptions than to hit the numbers. So the relevant metrics and standards for LGTs—the ones that resolve the critical unknowns—are rarely the same as those used by the established businesses.The ultrasound LGT knew that doctors in rural China were less familiar with ultra-sounds than doctors in cities. But the team didn’t know how much experience rural doc-tors had with the technology or what features would meet their needs. So it set out to learn how doctors reacted to the machines and what the obstacles to their adoption were. The team discovered that ease of use, espe-cially in primary-care screenings, where doc-tors test for common local conditions, was even more crucial than anticipated. In re-sponse, the new business emphasized train-ing, offered online guides, designed simpler keyboards, created built-in presets for certain tasks, and tracked customer satisfaction to gauge success.Ishrak was careful to use different criteria to evaluate the performance of the LGT in China. For example, because the government approval process for new product releases is less intricate in China, he set much shorter product-development cycles than were com-mon in wealthy countries. He also agreed to allow the size of the local service organization to deviate from the GE H ealthcare’s global standards. Since salaries are lower and service is more demanding in China, a bigger staff relative to the number of installed machines made sense.5. Have the LGT report to someone high in the organization. LGTs cannot thrive without strong support from the top. The executive overseeing the LGT has three critical roles: mediating conflicts between the team and the global business, connecting the team to resources such as global R&D centers, and helping take the innovations that the team develops into rich countries. Only a senior executive in the global business unit, or even its leader, can accomplish all of that.Even when it was tiny, the LGT in China reported directly to Ishrak. Because GE Health-care had an ambitious product-development agenda for rich countries when the compact project was launched, the LGT’s engineers might easily have been redirected to other projects if Ishrak hadn’t shielded the team.H e protected and even expanded the team’s resources. By 2007 its number of engineers had grown from 13 to 70 and its total payroll had increased from 132 to 339. Ishrak also personally made sure that the team got the expertise it needed from other parts of GE, such as three highly respected development engineers from Israel, Japan, and South Korea. They worked full-time on the project and got it extra support from GE’s R&D centers around the world.Ishrak included the China LGT in the company’s Ultrasound Council, a group of ultrasound executives and market and tech-nology experts who meet for two days three times a year. At the meeting they share knowledge and insights and agree on which major projects to pursue. The council was instrumental in moving knowledge and tech-nology into China.Finally, Ishrak played a critical role in building a global market for the portable ultrasound. He identified potential new applica-tions in the developed world and saw to it that the three units that sold the premium prod-ucts aggressively pursued those opportunities.• • •GE now has more than a dozen local growth teams in China and India. In the midst of a severe global recession, GE’s businesses in China will grow 25% this year—largely be-cause of LGTs. It’s way too early to declare victory, however. Progress has been uneven. While some businesses—notably, health care and power generation and distribution—have taken the ball and run with it, others have been less enthusiastic. And though GE’s R&D centers in China and India have increased their focus on the problems of developing countries, the vast majority of their resources are still devoted to initiatives for developed ones. So there is still a long way to go.It’s still necessary for the company’s top ex-ecutives to monitor and protect local efforts and make sure they get resources. It’s stillIn the midst of a severe global recession, GE’s businesses in China will grow 25% this year, largely because of local growth teams.。