商务英语翻译案例1~3

1你能报给我这些商品的价格吗？Would you please quote me the price of these goods2 所报价格需包括到温哥华的保险和运费。

Price quoted should include insurance and freight to Vancouver3 希望您报成本加运费、保险费到温哥华的最低价格。

I’d like to you quote the lowest price of CIF to Vancouver4 请告知我们贵方能供货的价格。

Please inform us of the prices at which you can supply5 若贵方价格合理，我们可能向你们大量订货。

If your prices are reasonable, we may place a large order with you6 若我方向你们长期订货，请告知能给予多少折扣，不甚感激。

If I give you a long-term regular order, please let us know what discount you can grant，I really appreciate.7 请就下列每项货物向我方报成本加运费、保险费到西雅图的最低价格，其中包括我们百分之五的佣金。

Please quote us the lowest price of CIF to Seattle, for each of the following goods ,including our five percent commission.1.我们的包装完全适合于海运。

Our packing is completely suitable for transport by sea2.我们将完全按照你的指示包装货物。

We will packing the goods completely according to your instructions3.为了避免损坏，货物将采用木箱包装，但是这种包装的费用比较高。

商务英语翻译实例3001. Bill of Lading 提单A title to goods isn't like a bill of lading.货物所有权不同于提货单.2. A bill of lading may be either freight prepaid or freight payable at destination.提单所规定的运费,可以预先支付,或在目的地支付.3. The bill of lading should be marked as “ freight prepaid ".提单上应该注明“运费预付”字样.4. The ship - owner has issued a clean on board bill of lading.船东已签发了清洁装运提单.5. Is it enough that we can have an on board bill of lading to claim a settlement? 我们有已装船提单就可索赔了吗?6. Oh, by the way, remember that we want extra copiesof the Bill of Lading.噢, 还有, 记住,我们要一份提货单.7. We'll send you two sets of the Shipped, Clean Bill of Lading.我们将寄送两套已装运清洁提单付款.8. The third party ocean Bill of Lading is not acceptable.第三方的海运提单是不被接受的.. cover note 担保书；承保单9. Cover Note (Insurance Certificate) follows as soon as we receive it from the underwriter. 一接到保险人的保险凭证，我们就立即寄给你方10. 风险指数--- economic indicator 经济停滞---economic stagnation风险资本---venture capital合并和兼并---mergers and acquisitions产品系列---product line11.我方确认往来电报，参见所附文本。

Business English Writing ------ Sentence Translation ReferencesUnit 1(1)我们想介绍一下我们的业务范围。

(business range)We would like to introduce our business range.2我们想利用这个机会介绍一下我们的业务范围。

(business line)We would like to avail ourselves of this opportunity to introduce our business(3) 尽早告知你方感兴趣的商品为盼。

（shall appreciate it if you could.）We shall appreciate it if you could tell us the goods you are interested in early reply.(4) 我们已收到从国外寄来的许多询价单。

(enquiry)We have received many enquiries from abroad.5) 我公司是拉哥斯市最大的电器用品进口商。

(leading)We are the leading importer of electronic products in Lagos.Unit 21我们愿意与你方合作以便扩大市场。

(cooperate, expand)We’d like to cooperate with you to expand the market.2从你方8月30日信中得悉，你方对我们的新产品感兴趣。

(learn from…that)We learn from your letter of August 30 that you are interested in our new products.3现随函寄去我方的最新商品插图目录，以及你方想要的一些样品。

（1）原文：中国银行、中国建设银行、中国工商银行、国家外汇治理局、国际信托投资公司以及中国人民保险公司等均在宁波设有分支机构。

译文：The following financial institutions and corporations maintain their affiliated organizations in Ningb the Bank of China，the Construction Bank of China，the Industrial & Commercial Bank of China，the State General Administration of Exchange Control，China‟s International Trust & Investment Corporation and the People‟s Insurance Company of China. （宁波市经济技术开发区宣传册，p. 17）。

从表面上看，译文尚通顺。

对照“忠实”的原则，我们发现了几点欠缺：第一，原文的“分支机构”这个信息在译文中成为“affiliated organiza tions”，信息内容有所改变。

原文的“分支机构”使读者得知这些地方是可以办理相关的经营业务的，而译文“affiliated organization”给读者提供的却不完全是这样的信息。

affiliated organization 可指“下属的协会、刊物”等，经营功能则被弱化。

第二，“国家外汇治理局”的通用译名是：the State Administration of Exchange Control，其中无General 一词。

“国际信托投资公司”的通用译名是：China International Trust and Investment Corporation （CITIC），其中的China并没有‟s。

商务英语案例一-商贸英语商务英语案例一1. Foundations and challenges of businessFacing Business Challenges at Gateway 2000From Farm Boy to BillionaireComputers. The odds are slim you will survive, much less thrive, in this industry. You have to guess what customers will want more than a year in advance, even though technology is changing at an incredibly fast pace. It's hardly a business for cowboys-unless you're Ted Waitt.Son of a fourth-generation cattle broker , Waitt (currently 34 and worth an estimated $1.7 billion) rides herd over Gateway 2000 . They tell stories about Waitt, and not just in Sioux City, South Dakota -Gateway's homeland. They talk about how he built a fortune by trusting his instincts and making gutsy calls that led the industry. How he borrowed $10,000 from his grandmother to start a mail-order computer business , and how he turned a two-man, farmhouse operation into a global giant-in only ten years. And they talk about the pony-tailed farm boy clad in deck shoes and a polo shirt who knew that someday he was going to run his own company.It all began while Waitt was working for a local computer store; he was amazed by how easy it was to sell computer equipment to acknowledgeable computer users over the phone. So in 1985 Waitt (the marketer ) teamed up with his buddy Mike Hammond (the technical whiz), and the two started a small mail-order computer business of their own. Waitt and Hammond worked long hours-from their upstairs office in Waitt's family farmhouse.Their big break came in 1987, when Texas Instruments (TI) decided to stop manufacturing its own computers and instead sell only industry-standard IBM-compatible personal computers (PCs). Of course, owners of TI computers could trade in their equipment for newer IBM-compatible computers, but first they would have to cough up $3,500. Waitt and Hammond knew they could provide the same computer equipment TI was offering-and at a much cheaper price ($1,955). They did this by finding the best deals on cutting-edge computer components, and assembling the components to build top quality custom PCs . Because all sales were made-to-order and transacted over the phone , Gateway could afford to give customers more computer for their money-a strategy from which the company has never veered .Within three short years, the company was shipping 225 PCs a day (each one in a black-and-white cow-spotted box), and sales reached $70 million. By 1993 sales topped $1.7 billion, and the company sold its stock to the investing public. In spite of Gateway's speedy trip to the top, the company was at a treacherous intersection .Gateway was run essentially by one guy-Ted Waitt-who relied on his instincts. And the company was getting too big to depend on only one man's judgment. In order to survive in this competitive industry, Gateway would have to find ways to expand its customer base and manage the company's growth.If you were Ted Waitt, what steps would you take to beef up business ? Would you compete on price, speed, quality, or innovation? Would you consider other sales approaches besides telephone selling?Meeting Business Challenges at Gateway 2000Relying on his instincts, Ted Waitt made a number of critical calls that put Gateway in the lead. Of course, Waitt was no longer a one-man show. Beginning in 1991, he brought in experienced executives (from top companies like Digital Equipment, Texas Instruments, and IBM) to help manage the company's growth. Together they brought Gateway to new heights while sticking with its efficient, bare-bones assembly operation-no showroom, little inventory, and no retail outlets. In fact, Gateway's simple direct-sales operation allows the company to compete on speed, quality, and price.Speed and quality in manufacturing give Gateway the biggest advantage. Not only can speed and quality win customers, but they win the right kind of customers-those who are willing to pay a bit more for computer equipment. Gateway moves like lightning: It gets new computers out the door in a hurry. They include all the latest technology-like top-quality color monitors, the latest operating system and software, and the most powerful computer chip.Of course, buying a computer over the telephone and not seeing the equipment until the truck delivers the cow-spotted boxes to your doorstep is not for everyone. Gateway attracts computer-savvy buyers who need a lot less hand-holding and are comfortable purchasing from a catalog or an advertisement. Here's how it works: The customer calls in and, over the phone (or Internet), designs a custom-configured computer system using cutting-edge technology. In about five days, the custom system is built and shipped. Because there is no inventory to speak of (computers are made-to-order), as technology gets cheaper, Gateway can compete on price by changing prices daily and passing the savings on to customers.Relying on word of mouth and a strong advertising campaign (about $90 million a year), Gateway rode a wave of success fueled by computer buyers hunting for good equipment at bargain prices. Gateway's success, however, did not come without its share of growing pains. Gateway's first portable laptop computer was a disaster. Failing to recognize that customers had to see and touch the product to appreciate its smaller size and capabilities, Gateway ran into a wall because the company's computers were not sold in retail stores where customers could experience the product's features.This lesson would not be forgotten. Other mishaps included sending out machines that did not work and busy phone lines that kept customers waiting-sometimes for hours. Fortunately, Waitt corrected these problems early on by instituting various quality-control measures to increase customer satisfaction. And his efforts paid off. By 1996 Gateway was shipping 5,000 to 6,000 computers daily and sales skyrocketed to roughly $5 billion.That same year Gateway launched a product that was way ahead of its time. Called Destination, it was a combo PC and 31-inch television set with a wireless keyboard, a mouse, and a home-theater sound system. Learning from past mistakes, Waitt knew he would have to get the product in front of consumers so that they could see its features. This time Gateway cut deals with retail stores. None had ever carried Gateway's stuff before.But Waitt's biggest challenge has been trying to crack the corporate market. Whereas Gateway sold most of its computers to individual users and small businesses, rival Dell set its sights on the lucrative Fortune 1000 corporate accounts and made some expensive investments-like $22 million in research and development (Gateway spent practically zip). Despite doubling its sales force, Gateway discovered that selling computers to corporate customers was not an easy task. First of all, competitors like IBM and Hewlett-Packard (HP) have large, well-trained sales and service staffs who have been doing business with big companies for years. Furthermore, IBM and HP products can be purchased at traditional retail stores.Still, relying on a cost-efficient, bare-bones, direct-sale operation is Gateway's stronghold in this cutthroat industry. The company has no plans to alter its fundamental selling strategy. "If you come see us in the next century, we'll be bigger, better, and smarter, but fundamentally we'll be the same," notes Waitt. That is, Gateway will stick to what it does best: churning out huge volumes of PCs that are equipped with the latest technology at affordable-but not rock bottom-prices and selling them to customers over the phone.【。

高级商务英语阅读课文译文第1 课主课文译文新长征“中国制造”这个标记很久以前就不新鲜了，它贴在鞋子上、玩具上、服装上，以及为跨国公司制造的其他商品上，世界各地到处可见。

现在真正新鲜的是以中国品牌出售的中国制造的商品。

目前中国只有为数不多的几家公司拥有足够的财力和管理知识来打造国际名牌；其余的绝大多数公司还在为在国内获得知名度而努力奋斗着。

但是正在海外市场上试水的各大先锋公司，很有可能把事情做大。

一些人认为，在创业精神饱满的本地管理层的协助下，或者在一些想在其产品系列里添加新产品的外国公司的协助下，中国商品在极具竞争力的价格的基础上，若把卖点放在产品质量和异国情调上，那末10 年之内，中国品牌将一个一个地走向全球。

总部在香港的广告公司中国精信（Grey China）的执行董事陈一木丹（Viveca Chan）说：“如果世界上只有一个国家具备创立全球品牌的潜力，那么这个国家就是中国。

”短期之内，中国商品最有希望打入国际市场的当属中草药和特色食品，当然也包括那些体现中国浪漫并具有异国情调的产品，例如化妆品、时装和音乐作品。

中国总部设在上海的泰勒·娜尔森·索福瑞（Taylor Nelson Sofres）市场调研公司的中国区总经理Kevin Tan 说：“与中国相联系的神秘色彩还有许多。

化妆品是种靠形象推销的产品，假如你要做化妆品，你会一下子就发现，中国化妆品来头不小。

”努力走向世界的中国品牌还有一些领导时尚潮头的饮料和啤酒品牌，也包括家用电器等具有品牌潜力的产品，它们都能以竞争性的价格提供高品质的产品。

这些中国品牌中的一部分，最终将会通过合资、兼并和收购的途径走向国际市场。

而对于合资双方中的外国投资者来说，这些品牌则将成为他们更快地进入中国消费市场和销售渠道的载体，同时这些中国品牌也能进一步充实国外投资者在国际市场上已经确立的优质品牌的阵营。

整个20 世纪90 年代，“中国品牌”这个概念一直在发育着，而目前在国内受到的重视更大了。

商务英语情景对话支付条款对话带翻译支付条款商务英语情景对话篇一W：Well，weve settled the question of price，quality and quantity. Now what about the terms of paymentB：We only accept payment by irrevocable letter of credit payable against shipping documents.W：I see. Could you make an exception and accept D/A or D/P B：Im afraid not. We insist on a letter of credit.W：To tell you the truth，a letter of credit would increase the cost of my import. When I open a letter of credit with a bank，I have to pay a deposit. Thatll tie up my money and increase my cost.B：Consult your bank and see if they will reduce the required deposit to a minimum.好吧，既然价格、质量和数量问题都已谈妥，现在来谈谈付款方式怎么样我们只接受不可撤消的、凭装运单据付款的信用证。

我明白。

你们能不能破例接受承兑交单或付款交单恐怕不行，我们是坚决要求采用信用证付款。

老实说，信用证会增加我方进口货的成本。

要在银行开立信用证，我得付一笔押金。

这样会占压我的资金，因而会增加成本。

你和开证行商量一下，看他们能否把押金减少到最低限度。

W：Still，there will be bank charges in connection with the credit. It would help me greatly if you would accept D/A or D/P. You can draw on me just as if there were a letter of credit. It makes no great difference to you，but it does to me.B：Well，Mrs. Wang，you must be aware that an irrevocable letter of cred it gives the exporter the additional protection of the bankers guarantee. We always require L/C for our exports. And the other way round，we pay by L/C for our imports.W：To meet you half way，what do you say if 50% by L/C and the balance by D/PB：Im very sorry，Mrs. Wang. But Im afraid I cant promise you even that. As Ive said，we require payment by L/C.即便那样，开立信用证还是要支付银行手续费。

Nike, from Small Beginnings to World Giant (I)耐克、小开端对世界的巨人1.Nike is one of the most powerful marketing companies in the business world today, but it had very small beginnings. The global giant company with revenues in 1996 of US $6.4 billion and profits of US $553 million started in the 1960s with the company's founders selling cheap Japanese sports shoes to American high school athletes at school track meetings, using a supply of shoes they kept in their car. One of Nike's founders, Philip Hampson Knight had been a top athlete when he was at the University of Oregon. He moved on to become a student at Stanford Business School, but retained his interest in sport. At Stanford he brought his enthusiasm for track sports to his studies, writing a paper on how to create a cheaper, better running shoe using Japanese labor, which was cheaper than American.1.耐克是其中一个最强大的营销公司在商业世界,但却有非常小的开始。