商务现场口译答案unit 9
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商务现场口译答案单元 Company number【1089WT-1898YT-1W8CB-9UUT-92108】商务现场口译答案1—18单元 ( 全 )Unit1Phrase InterpretingA1. to recover from the jet lag2.thoughtful arrangement3. hospitality4. souvenir5. accommodations6. to claim baggage7. to proceed through the Customs 8. itinerary 9. farewell speech 10. to adjust to the time difference1.倒时差 2.周到的安排 3.热情好客 4.纪念品5.食宿6.提取行李 7.进行海关检查 8.活动安排 9.告别词10.适应时差B1.为……设宴洗尘 2.向……告别 3.不远万里来到… 4.很荣幸……5.久仰大名 6.欢迎词 7.赞美 8.回顾过去 9.展望未来10.美好回忆1. to hold a banquet in honor of...2. to bid farewell to...3. to come all the way to...4. tobe/feel honored...5. I have long been looking forward to meeting you.6. a welcoming address7. to pay tribute to 8. to look back9. to look ahead 10. happy memoryDistinguished Guests, Ladies and Gentlemen,Thank you very much for your gracious welcoming speech. China is one of the earliestcradles of civilization and the visit to this ancient nation has long been my dream. This visitwill give me an excellent opportunity to meet old friends and establish new contacts. I wishto say again that I am so delighted and privileged to visit your great country and this lovelytown. I am deeply grateful for everything you have done for me since my arrival in China.As an American manager of a Sino-American joint venture for two years, I have to saythat there are differences in business management practice between Chinese and Americans.We are more direct and straightforward than most Chinese colleagues due to our differentcultural traditions. I can't say our way of doing business is absolutely superior. After all,there are strong points and weak points in both types of management. In recent years, moreand more American business executives have recognized the strong points of the more humaneway of Chinese management.It is a great pleasure that I can exchange views and information with you, and reachcommon ground here. And I wish to share with you my thoughts on this topic in the days tocome. Thank you!尊敬的各位来宾,女士们,先生们:非常感谢你们热情友好的欢迎词。
9.1 BrandingReading: What’s that smell?2(P86)(1) B (2) G (3) E (4) C (5) A (6) F (7) DSpeaking:Discussing branding3(P86)One thing that interests me about this is that smell can have such an effect on humans.One thing that surprises me is that ScentAir’s turnover has quadrupled as a result.Grammar:Relative clauses1(P88)(1) which (2) when (3) who (4) whose (5) why (6) where2(P88)We’re a Swedish company which has controlling shares in three subsidiaries and a large stake in one smaller division. It is recommended therefore that we focus our financial interests on the smaller subsidiary, which incidentally is also based in Sweden.3(P88)(1) defining (2) non-defining (3) commas(4) The sentences in the text on page 87 containing relative clauses are those which were completed with A-G in exercise2 on page 86. If students seem unsure, tell them that if there is a comma it will be non-defining.Defining:...that his grandmother used to make...who walk around reception will get a whiff of a chocolate chip cookie...when it began 12 years ago...why so many companies are now associating brands with a scentNon-defining:...which typically includes more than six smells...where the odour of waffle-cones were released into the air to encourage visitors to an out-of-the way ice cream shop...whose recently-introduced cell phone keypad was lavender-scented(5) that(1) Let me introduce you to David who’s the director of our company(2) This is the main factory where we produce car parts.(3) This is our last product which is also our biggest seller.(4) The company had a turnover of about a million euros in 2004 when it was founded in 2004.5(P89)I work for a company which produces software.I study at a college that specialises in business courses.The best kind of boss is someone who doesn’t interfere.6(P89)(1) My company, which is based in Sydney, has offices all over the world.(2) Mrs Sayers, who’s waiting in reception, says she has an appointment with you.(3) The man, whose briefcase we found last night, called this morning to see if we had it.(4) The report, which I’ve just finished, is in your in-tray.Reading:Chinese luxury obsession7(P89)(1) which where(2) what who(3) who’s whose(4) where,(delete comma)(5) when why(6) whose which(7) why where(8) nowadays,(delete comma)9.2 Getting throughListening:Automated voicemail systems2(P90)(1) GH Loans(2) The caller presses 2 because he wants to speak to an operator.(3) The caller reaches 3 on the scale before he puts the phone down because the system uses speech recognition technology which requires him toanswer‘Yes’or‘No’.(1) Abi Kaye(2) TI3662(3) 21st April 1981(4) loan early last month(5) statement(6) five thousand euros(7) 0172443929(8) fourVocabulary:Telephone words4(P91)(1) unavailable/take(2) hold(3) put/through(4) One(5) take(6) bear with me(7) put(you)on hold(8) call(you)back(9) So that was(10) suit5(P91)(1) Let me call you back later.(2) Let me read that back to you.(3) I’m just looking up his number on the conputer./I’m just looking his number up on the computer.(4) Do you mind if we put the meeting back to Tuesday?/ Do you mind if we put back the meeting to Tuesday?(5) We’ll bring the schedule forward by a week./ We’ll bring forward the schedule by a week.(6) Hold on a moment.(7) Sorry, the battery on my mobile is about to run out.(8) Sorry, he’s tied up with something at the moment. Can I help?(9) I’m just putting you an hold for a moment.Speaking:Making phone calls6(P91)Reading:Email marketing2(P92)(1) B (2) B (3) AWriting:Correcting and rewriting5(P93)(1) email(2) capitals(3) spam(or)email newsletters(4) important(5) subject(6) inbox6(P93)-With emails to people you don’t know, use formal expression such as Dear…,I am writing to…,I look forward to….-Organise your emails into folders.-Send many attachments in separate emails.-Only cc emails to someone else when it’s really necessary.7(P93)The person broke the following rules:(1) He/She didn’t check for things like spelling, grammar and formality(eg recieved/I look forward to see you then/Hi…).(2) and 4 He/She used capitals and marked it IMPORTANT!(5) The subject line wasn’t short and clear.8(P93)9.3 Writing Test: Part TwoExam practice(P94-95)-A report.-A representative from a market research company carrying out research.-A soft drinks company.-The information in the handwritten notes is always essential in this type of question. With the pie charts, students will need to summarise the main trends indicated rather than list every figure given. With the bar chart, students should summarise the overall indication of preferences and not worry sbout quoting exact。
Unit 9II. /P155A1服务理念2质量方针3企业精神4经营宗旨5战略主题6以市场为主导的服务7文化冲突8文化事业9民间文化10 都市文化B1 value2 innovation for comprtitiveness3 core concept4 pursue excellence5 challenge ourselve6 enterprise’s identification7 social relationship 8 teamwork spirit9 reasonable price 10 speedy serviceIIIA1拥有企业文化的企业,员工具有想象力和创造力,从不畏惧冒险。
2 ABC公司通过世界各地的机构长期引导慈善事业,这是公司的传统。
3 ABC公司的员工认真对待自己对于生活和工作所在的社区应承担的义务。
4 企业文化是由勇于创新的员工组成的,他们敢于挑战现有的工作方式,并提出有利于全社会的新观点和新解决方案。
5 我们与公司的总体方向和目标保持一致。
B1 enterprise culture helped the transformation of our company from one based on manufacturing to a post-industrial company based on service.2 to stimulate our employmees,serve our customers and creat a bright future,we build a distinctive culture of ABC and promote four core values base on it.3 we understand the real potential of these core value,as it help us bring happiness and quality to the life of our clients.4 we are on the cutting-edge od our field,as we initiate innovative proposals and seek innovating solution in our work.5 our enterprise value: create more value to the enterprise and the society continuously.TEXT A /P157Ever since its establishment in 1984, rainbow has develop from a single store into the leading chain enterprise in shenzhen’s retailing industry. Now rainbow is in the top 100 of retailing giants in China. In its 20 years of development ,rainbow has won the trust from the government,business partners,suppliers and customers,by maintaining its corporate philiosophy of “Authenticity,in tegrity,Enthusiasm and C rediblity ’’. It has attained the support from the society and achieved excellcent eonomic effects and social effects.Thought its scientific management technique and professional operrative style ,Rainbow made a great-leap-forward development and achieved a splendid result .The annual sales steadily grew from RMB 323 million yuan to RMB 2.82 billion yuan .Rainbow has expended its business to new areas ;Nanchang,Xiamen,Dongguan and Huizhou.By now,the total of rainbow chain sore is seventeen.Rianbow formulated its management guideline of “Quality Frist,Customer Uppermost”. It has been providing various kinds of high quality commodities with reasonable price, and convenient services. Moreover ,it abides by the enterprise philosophy that “Authenticity,Integrity,Enthusiasm and Credibility”are the most important values. Rainbow strictly implements quality policies. Thers policies guarantee that commodities are at genuinely fair prices in abundant variety and the shopping environment is clean,brightly illuminated, safe and comfortabale. Moeover ,the policies ensure warm and sincere service at the customers’ convenience. We have always been providing satisfactory commodities and services to our customers.Text BA 杰克。
Unit 7I.Listen to a short passage "Shopping for Clothes" carefully and note down what you hear. Try to use some symbols and abbreviations when you are taking notes. Then interpret your notes in the target language.Shopping for ClothesShopping for clothes is not the same experience for a man as it is for a woman. A man goes shopping because he needs something. His purpose is settled and decided in advance. He knows what he wants, and his objective is to find it and buy it; the price is a secondary consideration. All men simply walk into a shop and ask the assistant for what they want. If the shop has it in stock, the salesman promptly produces it, and the business of trying it on proceeds at once. All being well, the deal can be and often is completed in less than five minutes, with hardly any chat and to everyone's satisfaction. For a man, slight problems may begin when the shop does not have what he wants, or does not have exactly what he wants.Now how does a woman go about buying clothes? In almost every respect she does so in the opposite way. Her shopping is not often based on needs. She has never fully made up her mind what she wants, and she is only "having a look round". She is always open to persuasion; indeed she sets great store by what the saleswoman tells her, even by what companions tell her. She will try on any number of things. Uppermost in her mind is the thought of finding something that everyone thinks suits her. Contrary to a lot of jokes, most women have an excellent sense of value when they buy clothes. They are always on the lookout for the unexpected bargain. Faced with a roomful of dresses, a woman may easily spend an hour going from one rail to another, to and fro, often retracing her steps before selecting the dresses she wants to try on. It is a laborious process, but apparently an enjoyable one. Most dress shops provide chairs for the waiting husbands.II. Phrase InterpretingA1. screen2. diagram3. vertical axis4. column5. in summary6. consequently7. furthermore 8. to run out of time 9. in a word10. in addition1.屏幕 2.图表 3.纵轴4.圆柱 5.总之 6.因此7.此外 8.没时间 9.总而言之10.另外B.1.商品特性 2.顺序 3.订单4.垄断 5.质量监控 6.利润7.制造业 8.服务业 9.运作10.顾客满意度1. commodity features2. sequence3. order4. monopoly5. quality control6. profit7. manufacturing industry 8. service industry9. operation 10. degree of customer satisfactionIII. Sentence InterpretingA.1. Please proceed with your presentation.2. This morning I'm going to describe sales forecasts for the European computer market over the next five years.3. Good afternoon, everyone. This afternoon I'd like to describe briefly the advantages of using the TEC-NET communication service.4. In summary, ladies and gentlemen, as well as providing extensive after-sales service, Minimax will be happy to custom-design our product to meet the needs of your company.5. At the end of the presentation there will be time for any questions you have.1.请开始你的简要汇报。
Unit 9II. /P155A1服务理念2质量方针3企业精神4经营宗旨5战略主题6以市场为主导的服务7文化冲突8文化事业9民间文化10 都市文化B1 value2 innovation for comprtitiveness3 core concept4 pursue excellence5 challenge ourselve6 enterprise’s identification7 social relationship 8 teamwork spirit9 reasonable price 10 speedy serviceIIIA1拥有企业文化的企业,员工具有想象力和创造力,从不畏惧冒险。
2 ABC公司通过世界各地的机构长期引导慈善事业,这是公司的传统。
3 ABC公司的员工认真对待自己对于生活和工作所在的社区应承担的义务。
4 企业文化是由勇于创新的员工组成的,他们敢于挑战现有的工作方式,并提出有利于全社会的新观点和新解决方案。
5 我们与公司的总体方向和目标保持一致。
B1 enterprise culture helped the transformation of our company from one based on manufacturing to a post-industrial company based on service.2 to stimulate our employmees,serve our customers and creat a bright future,we build a distinctive culture of ABC and promote four core values base on it.3 we understand the real potential of these core value,as it help us bring happiness and quality to the life of our clients.4 we are on the cutting-edge od our field,as we initiate innovative proposals and seek innovating solution in our work.5 our enterprise value: create more value to the enterprise and the society continuously.TEXT A /P157Ever since its establishment in 1984, rainbow has develop from a single store into the leading chain enterprise in shenzhen’s retailing industry. Now rainbow is in the top 100 of retailing giants in China. In its 20 years of development ,rainbow has won the trust from the government,business partners,suppliers and customers,by maintaining its corporate philiosophy of “Authenticity,in tegrity,Enthusiasm and C rediblity ’’. It has attained the support from the society and achieved excellcent eonomic effects and social effects.Thought its scientific management technique and professional operrative style ,Rainbow made a great-leap-forward development and achieved a splendid result .The annual sales steadily grew from RMB 323 million yuan to RMB 2.82 billion yuan .Rainbow has expended its business to new areas ;Nanchang,Xiamen,Dongguan and Huizhou.By now,the total of rainbow chain sore is seventeen.Rianbow formulated its management guideline of “Quality Frist,Customer Uppermost”. It has been providing various kinds of high quality commodities with reasonable price, and convenient services. Moreover ,it abides by the enterprise philosophy that “Authenticity,Integrity,Enthusiasm and Credibility”are the most important values. Rainbow strictly implements quality policies. Thers policies guarantee that commodities are at genuinely fair prices in abundant variety and the shopping environment is clean,brightly illuminated, safe and comfortabale. Moeover ,the policies ensure warm and sincere service at the customers’ convenience. We have always been providing satisfactory commodities and services to our customers.Text BA 杰克。
萨里文在找到他梦想的工作后感到特别快乐。
职位、薪金和津贴正是他所盼望的。
但在最初的兴高采烈过后,他发现去上班成为每日重复的一项日常工作。
虽然他并不能确切说出究竟是哪里出了问题,但是有一件事是肯定的:他在新工作中并不开心。
B what weng wrong?A 杰克没有适应公司的企业文化,这一点也不奇怪。
因为一个公司的文化也就是通常把员工团结起来的信仰、态度和行为一般都没有明确的宣布或写出来。
B Does all the company have a stated set of cultural values?A 先进的公司都认识到企业文化的影响力并且也考虑过他们想要在企业中推广的价值观。
吐过这个公司没有写下来的文化价值观,可要求看使命声明,这些声明也提供一些对该公司的文化的深入了解。
B what does it take for someone to be successful here?A 首先他们必须了解面试者正在寻找怎样的个性特征?爱冒风险?有企业家精神?有团队精神?然后留心在这个公司受到鼓励和奖赏的性格,并想一想该公司的企业文化。
在面试前及早地问这个问题还可以把这些受欢迎的特征融入你的面试回答中。
B What kinds of employmee achievements are recognized by the company?A 同样,对于这个问题的回答也将反映企业的价值和奖励。
B How do you understand the environment?A 仔细听面试官用的形容词,他或她是从哪一个方面谈论工作的,如:同志间的友谊、职业的发展机会或免费早餐厅等。
B How often are company meetings held ?A 这个问题提的好。
是否每周都开例行会议?或是每月?每年?都有谁参加?它怎样说明了公司管理层对于保证其他员工一直了解公司状况这一条的重视程度?这对于一个公司的企业文化是很重要的。
B How about the physical layout?A 有没有特别的、被当做“团队”专用的房间以供集体合作或头脑风暴之用的呢?这种布局是促进还是妨碍了部门之间的合作呢?不同的办公室布局会营造不同的企业文化。
B How about the overall impression of the place?A 从着装要求到门牌号码你能想象自己在哪里工作吗?你对于自己成为这个公司一员的内心真实感受是怎样的?虽然你在一个你不能适应的企业文化中熬过短期疼痛,但为什么要忍受这种不协调而不另谋高就呢?对于许多人来说,工作只不过是为了工资,它是一个他们结交朋友或遇见配偶的场所,也是他们度过大多数醒着的时间和认识、实现自我的地方。
所以你必须确认,公司不仅是一个你能工作的地方,同时也是一个适合你工作的地方。
Text C /P159康佳有着“广东企业文化摇篮”的美誉,优秀的企业文化是康佳取得快速发展的一个重要的原因。
“团结创新力求完美”的康佳精神和“创新生活每一天”的经营理念是康佳企业文化的核心。
他强调企业不仅要提供高品质的产品,同时也要服务社区、追求企业和员工的公民共同成长。
这样就产生了企业的凝聚力和吸引力,并最终促进了企业的发展。
康佳文化的成熟和独特之处还表现在他战略性的策划和实施了企业形象识别系统,简称CIS理论。
当90年代初CIS理论从国外传入时,明锐的康佳人就意识到,随着中国的产业升级和转型,企业的产销也相应的会从“生产导向”过度到“行销导向”再最终转为“形象导向”。
换言之,现代企业要在激烈的市场竞争中利于不败之地,除了加强“生产”和“营销”,必须进一步强化企业的“形象塑造“。
经过一番认真的思考、研讨、调整后,康佳提出了“为顾客与员工创造健康、快乐的生活,不断奉献优秀的产品和服务“的企业理念,即“康佳人生,佳品纷呈”。
康佳的企业文化是康佳人无尽的追求。
通过企业文化的熏陶而产生的团结和凝聚力将成为一股推动企业发展的力量。
Task 4 /P166A1 Make the past serve the present and the foreign serve China.2 China is a multi-ethnic country with a long history and splendid culture.3 The culture exchange is a process of learning from each other.4 The Chinese culture on one hand must keep its locality and tradition,on the other hand,must step up with the times and absorb the cream of other cultures.5 The culture exchange is the communication between people and the their souls.TAXT D原来的西门子-霍尔斯克公司已发展成为今天在世界电气和电子市场上富有高度革新精神的领导者。