商务英语3自测7及答案

初级商务英语视听说吴立高第三版unit7答案1、问题:Contact can be as simple as sending everyone a friendly reminder through office e-mail, phone calls, or a post card reminder through the mail.选项：A:对B:错答案: 【对】2、问题:As a chairperson, before holding a meeting, you should also decide who should attend and what the purpose of the meeting is.选项：A:对B:错答案: 【对】3、问题:It is ok that you begin a meeting five to seven minutes after it was scheduled.选项：B:错答案: 【错】4、问题:If your business trip is not necessary, it can be replaced by some alternatives.选项：A:对B:错答案: 【对】5、问题:To minimize your itinerary can help you plan an efficient business trip.选项：A:对B:错答案: 【错】6、问题:“I’d like to choose a hospitable hotel located in the city center, which should be equipped with business center and swimming pool.”In this requirement for room, services are not mentioned?选项：B:错答案: 【对】7、问题:The basic elements of a company presentation contain greeting and self-introduction, subject, main body and Q &A session.选项：A:对B:错答案: 【对】8、问题:Making a draft, doing brief notes and finding some pictures are the preparations before a company presentation?选项：A:对B:错答案: 【对】9、问题:A company presentation refers to a prepared speech given on behalf of listener’s own company for marketing and other certain purposes.选项：B:错答案: 【错】10、问题:If the basic elements are covered in a company presentation, it definitely means this presentation is an effective one.选项：A:对B:错答案: 【错】见面课：市场营销与产品推广1、问题:Marketing is much more than selling and advertising.选项：A:对B:错答案: 【对】2、问题:Marketing is concerned with what customers want and it should guide what is produced and offered.选项：A:对答案: 【对】3、问题:Advertisements can’t play a large part in marketing.选项：A:对B:错答案: 【错】4、问题:To achieve profit is not the ultimate goal but profit is the bottom-line measure of a firm’s success and ability to survive.选项：A:对B:错答案: 【错】5、问题:STP marketing is a three-step approach to building a targeted marketing plan. The “S”stands for separating.选项：A:对B:错答案: 【错】6、问题:Advertising aims to increase sales by making a product or service known to the public and by highlighting its positive qualities.选项：A:对B:错答案: 【对】7、问题:A company can advertise in a variety of ways, depending on how much it wishes to spend and the size and type of audience it wishes to target.选项：A:对B:错答案: 【对】8、问题:Advertising media include:__选项：A:televisionB:newspaperC:internetD:illboardbillboard答案: 【television;newspaper ;internet;illboardbillboard】9、问题:Marketing requires vision, creativity, imagination and _.选项：A:sellingB:anticipationC:buyingD:view答案: 【anticipation】10、问题:Marketing includes ____, publicity, promotion, pricing, sales and distribution of the goods or services.选项：A:advertisingC:guidanceD:ddelivery答案: 【advertising】见面课：贸易流程1、问题:In the general trading process, the seller makes an inquiry with which the buyer makes an offer.选项：A:对B:错答案: 【错】2、问题:Generally speaking, further orders will follow if the initial order or the trial order is satisfactory to both parties.选项：A:对B:错答案: 【对】3、问题:During a business negotiation, we should never compromise in any area.A:对B:错答案: 【错】4、问题:In business letters, the handwritten signature is below the complimentary close.选项：A:对B:错答案: 【对】5、问题:The body part of a business letter usually begins with reference to the previous letter received.选项：A:对B:错答案: 【对】6、问题:An inquiry is usually without engagement.选项：A:对答案: 【对】7、问题:The basic procedure of an inquiry includes the following: inquiry, offer, counter-offer and contract.选项：A:对B:错答案: 【错】8、问题:So far as a specific transaction is concerned, an inquiry is the first real step in business negotiations.选项：A:对B:错答案: 【对】9、问题:A counter-offer is virtually a partial rejection of the original offer.选项：A:对B:错答案: 【对】10、问题:Inquiries can be classified into two groups: general inquiries and special inquiries.选项：A:对B:错答案: 【错】见面课：面试1、问题:Before your interview, you should search the company’s website or read articles about them in business trade publications.选项：A:对B:错答案: 【对】2、问题:A a state-owned corporation is a corporate organization that owns or controls production of goods or services in two or more countries other than their home country.选项：A:对答案: 【错】3、问题:According to the company structure chart, the departments are vertical under their department head, but horizontal with other divisions in the company.选项：A:对B:错答案: 【对】4、问题:“2Ls”of core competencies refer to learning competence and leadership competence.选项：A:对B:错答案: 【错】5、问题:In the job interview, we should try to avoid saying that we lack some core competences.选项：A:对答案: 【对】6、问题:College students often lack skills that are valued by employers, such as critical thinking, creativity, communication, conflict resolution, and teamwork skills, which constitute the important parts of “core competencies”.选项：A:对B:错答案: 【对】7、问题:In the job interview, the interviewer may want to know more about your career planning by asking “why do you apply for this post?”.选项：A:对B:错答案: 【对】8、问题:In a resume, you should describe your relevant skills, qualifications, experiences, achievements and rewards with some specific statistics to support.A:对B:错答案: 【对】9、问题:When making a resume, our job intention should not be vague or general but be specific enough.选项：A:对B:错答案: 【对】10、问题:As for educational background, we should introduce our experience in education in recent years, such as our university, our major, and our relevant curriculum.选项：A:对B:错答案: 【对】。

2023秋季学期国开电大本科《管理英语3》在线形考说明：资料整理于2023年11月23日；适用于2023秋季学期国开电大本科学员一平台在线形考考试。

单元自测7试题(题库)及答案说明：测试中共有6道随机题，其中有5道选择题和1道完形填空题。

第一大题：选择填空(每题10分，共5题)从下列选择题库中抽2个小题—How is everything going?,we've been quite busy this month and there's been quite a lot of progress since the last inspection.[答案]B.As you can see—I'd like to take a look first at those structural support beams that were going to be put in place on the second floor.——,here's your jacket and helmet,and you'd better put on these boots as well-it's our site policy.[ 答案]C .Certainlyabout it now?—Every time a customer has complained we've followed our store policy and offered them an exchange or a full refund.[答案]C.What's being done—I suggest you offer affected customers a discount on their next store purchase,explain the situation and apologize to them.—Right,of course.[答案]A.I'll get on it right away.—What's the latest situation with all these customer complaints we've been receiving?the quality of the material has not always been up to standard.[答案]B.I'm afraid从下列选择题库中抽3个小题A Chinese company is going to over the well-known Japanese company TOSHIBA Corporation.[答案]B.takeApple almost lost its dominance in the smartphone market i t became clear that it was difficult to make a callusing the much expected iPhone 4.[答案]A.whenI'm going to have a w ith Mark about this issue tomorrow.[答案]C.wordLet's go the reports on the latest work.[答案]A.overNot only m any cars built in the 1970s ugly and poorly designed,they also became very unreliable after 40-50 thousand miles.[答案]C.wereOur new school building is construction.[答案]A.underProper controls that should. d eveloped as part of routine safety procedures were not in place. [答案]B.have beenThe products of this company are always to standard,they have very strict quality control process. [答案]C.upThen the situation worse by human error because of the lack of proper training.[答案]B.was madeUnluckily ,some Quality Management System failures headlines.[答案]A.do make第二大题：阅读理解选择、判断、翻译等(共50分)从下列带★题库中抽其中1个试题!!!★翻律为下面的句子选择正确的翻译(每题10分)。

商务英体验商务英语综合教程3第三版第七单元答案语1. used after a number to express the total size of an area 平方的______ [填空题]空1答案：square2. a collection of things sharing a common attribute 种类，类别______ [填空题]空1答案：category3.formed or united into a whole 综合的，合并的______ [填空题]空1答案：incorporated4. a circumscribed geographical region characterized by some distinctive features 区域______ [填空题]空1答案：zone5. to persuade sb. to do sth. or go somewhere, usually by offering them sth. that they want 诱惑______ [填空题]空1答案：entice6. a small light set in a ceiling and directed downward 向下照射的小聚光灯;筒灯______ [填空题]空1答案：downlight7. ______a lamp that produces a strong beam of light to illuminate a restricted area, used to focus attention on a stage performer 聚光灯 [填空题]空1答案：spotlight8. ______to locate and correct errors in audio equipment 调试 [填空题]空1答案：debug9. ______relating to sound that is recorded or broadcast 声音的 [填空题]空1答案：audio10. ______to provide with the personnel to run, operate, or defend 给……配备人员 [填空题]空1答案：man11. ______much smaller than normal 小型的，微小的 [填空题]空1答案：miniature12. ______a small amount of a product that people can try in order to find out what it is like 样品 [填空题]空1答案：sample13. ______to make into a whole or make part of a whole 包含 [填空题]空1答案：incorporate14 .______ 国内市场 [填空题]空1答案：domestic market15. ______to provide a service or favor for sb. 为……提供方便 [填空题]空1答案：accommodate16. ______a social or business group 团体 [填空题]空1答案：association17. ______a very large room used for dancing on formal occasions 舞厅 [填空题]空1答案：ballroom18. ______-______unusually large in scope 大规模 [填空题]空1答案：large空2答案：scale19. ______using sight or sound to present information 视听的 [填空题]空1答案：audiovisual20. ______to cover with a carpet 用地毯铺 [填空题]空1答案：carpet21. ______to add padding to 用软物填塞 [填空题]空1答案：pad22. ______a person employed to carry luggage and supplies 搬运工人 [填空题]空1答案：porter23. ______the activity of providing and serving food and drinks at parties, meetings, etc. for money 饮食服务 [填空题]空1答案：catering24. ______signs collectively (esp. commercial signs or posters) 招牌，标志 [填空题] 空1答案：signage25. ______an enclosed area in a harbor where ships are loaded, unloaded, or repaired 码头 [填空题]空1答案：dock26. ______to make public 宣传 [填空题]空1答案：publicize27. ______a borrower’s pledge of specific property to a lender, to secure repayment of a loan 担保品 [填空题]空1答案：collateral28. ______sth. that is given away or handed out for free 免费的赠品 [填空题]空1答案：giveaway29. ______center:会议中心 [填空题]空1答案：convention30. ______花卉摆设，插花 [填空题]空1答案：floral arrangement31. ______新闻发布会 [填空题]空1答案：press release32. ______市场宣传资料 [填空题]空1答案：marketing collateral33. ______the act of giving an upward push 推动 ______ situated or operating in a foreign country 海外的，国外的______ an action that a company uses workers from outside the company to do a job 外包______ to make sth. develop or become more active 刺激;激励______ an impelling force or strength 动力，势头______ to make stronger; to strengthen 加强;加固，加深 [填空题]空1答案：boost空2答案：offshore空3答案：outsourcing空4答案：stimulate空5答案：momentum34.______ experienced and understanding the ways of society 富有经验的，老练______showing a lack of experience, wisdom, or judgment 天真的，幼稚的______被……弄得心劳神疲 [填空题]空1答案：sophisticated空2答案：naive空3答案：be consumed with35.【FROM USEFUL EXPRESSIONS】A______having a strong desire for success or achievement 有抱负的______a large show at which people who work in a particular industry meet, and sell and advertise their products 博览会______sb. who supports or champions sth. 主办者;赞助商 [填空题]空1答案：ambitious空2答案：fair空3答案：sponsor36.______ to hand over formally 提交，呈递______a small partly enclosed structure or tent where you can buy things, play games, or get information, usually at a market or a fair 展位______a long narrow passage 走道，通道______促销赠送品 [填空题]空2答案：booth空3答案：aisle空4答案：promotional product37.B______a small book usually having a paper cover 小册子______to improve the quality, amount, or strength of sth. 提高;增加;加强______展位示意图______有点儿______手机壳打印机 [填空题]空1答案：brochure空2答案：enhance空3答案：booth diagram空4答案：sort of空5答案：mobile phone shell printer38.C______ 忙个不停，四处奔走;______思考，思索，反思。

国开(中央电大)本科《商务英语3》形考任务(单元自测1至8)试题及答案单元自测 1 试题及答案题目顺序是随机的，使用查找功能〔Ctrl＋F〕进展搜索[题目]— Why did you choose our pany？— __________________________[答案] Sorry, I didn' t catch that. Would you say it again?[题目]— Can you show me the schedule？— __________________________.[答案] Sure, a tight schedule as usual[题目]— But what do you want me to do there？— ______________________________[答案] You have to give a presentation on what our products are.[题目]— Morning, Maggie. Could you talk briefly about your career development？— ___________________________[答案] Thanks for giving me this opportunity. I started as a clerk in the…[题目]— You need to pay a visit to our important customers from _Chamberlain Automation Systemspany in Washington.— _____________________________[答案] Sorry, can you repeat the name of the pany?[题目]______ a vacation is always a good way toget relaxation and refreshment.[答案] Taking[题目]Before I came to America, I __________as an executive secretary with a trading panyfor one year in Britain.[答案] had worked[题目]Good manners may be varied ________cultural backgrounds.[答案] due to[题目]I led and _________a sales team of 20 people.[答案] motivated[题目]I was __________ devising sales strategies and targets for the West Region.[答案] responsible for[题目]Is ________ possible to take a 10-minute break during the meeting tomorrow morning？[答案] it[题目]Sometimes your body language, gestures and expressions may tell people ______________about you than the words you use.[答案] more[题目]The following hints may help you stay energized, or at least ___________ until you ca____ake the time for rest.[答案] get you going[题目]When talking to people within your pany_________don’ t speak your language, you mayhave to use English.[答案] who[ 题目 ]You are the right person for the jobthat_______ your application ________theadvertisement.[答案] relates… to…二、阅读理解阅读下面的文章，根据文章内容给题目选择正确的答案。

一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。

（每题10分）题目1不正确获得10.00分中的0.00分未标记标记题目题干—Good morning. Far East Logistics Company. .—Good morning. This is Maggie Bonner. I would like to know more about your products.选择一项：A. Who is that calling?B. What do you want? 不正确C. May I help you?反馈答案：C解析：本题考核“打电话”的交际用语。

作为职场人士，接电话时首先要自报家门，告诉对方自己公司的名称，并问对方有什么需要，通常用“May/Can I help you?”“What can I do for you?”等来表达，所以答案是C。

正确答案是：May I help you?题目2正确获得10.00分中的10.00分未标记标记题目题干—Don't hesitate to click on our website when you need us.—. Thank you.选择一项：A. Yeah, I canB. Sure, I will 正确C. Of course, I know反馈答案：B解析：本题考核“提出建议”的交际用语。

Don't hesitate to意为“尽管、毫不犹豫”。

第一说话人告诉对方，“如有需要，直接点击我们的网站”，听者应该说“我会的”以示礼貌；选项A答非所问；选项C的回答不太礼貌，所以答案是B。

正确答案是：Sure, I will题目3不正确获得10.00分中的0.00分未标记标记题目题干You can get the goods to your door so quickly nowadays.选择一项：A. deliverB. delivering 不正确C. delivered反馈答案：C译文：如今，货物可以很快就送到门上。

UNIT 7 Keys to Consolidation Exercises I. Note-taking, Retelling & Summarizing Take notes while l istening to the passage. Then complete the following sentences. Finally, retell and summarise the passage. 1) Poor 2) four 3) 1820s and 1830s 4) replace 5) outdoor 6) independence 7) unconditional 8) public provision 9) income 10) uncertainties II. Vocabulary A. Choose the best answer for each of the following. 1)B 2)A 3)C 4)B 5)D 6)D 7)C 8)B 9)A 10)D 11)C 12)A 13)A 14)D 15)D B. Fill in the blanks with the correct form of the words given in the brackets.1).effective 2).inequitable 3).Retirement 4).supportive 5).liabilities 6).dependent 7).recipients 8).considerably 9).relocate 10).expertise 11).subsidized 12).Expenditure 13).eligibility 14).beneficiary 15).contention III. Proofreading and Error Correction [1] has [2] competitive [3] involved [4] with [5] laid [6] imminent [7] inevitable [8] counseling [9] only [10] loyalty V. Sentence Transformation 1. It is intended that this news report will be used as teaching material for freshmen. 2. Provided that no one else requires it, you may keep the book a further week. 3. It is likely that he will require some help with his classes. 4. It is preferable that you stay at hospital for another few days. 5. In some cases output has increased more than fourfold. VI. Translation1. 在您工作时缴纳的社会安全税，85%进入支付月福利给退休人士与其家人，进入支付月福利给退休人士与其家人，以及支付月以及支付月福利给已故工作者生存的配偶与子女的信托基金。

商务英语3（形考作业七）一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。

（每题10分）题目1—They refer to the royalties, including patent right, copy right, trademark right, and so on. 选择一项：A. What are intangible assets?B. What about the tax base?C. How about the tax rate?题目2—According to law, they refer to transportation, construction, finance, insurance and the like. 选择一项：A. Do you know taxable services?B. How do you like taxable services?C. What do you mean by taxable services?题目3Does that include the turnover_________ in advance?选择一项：A. to receiveB. receivedC. receiving题目4Assets appear on your balance ________.选择一项：A. sheetB. flowC. statement题目5That can lead _______ a bigger personal income-tax bill.选择一项：A. toB. onC. in二、阅读理解（每题10分）题目6阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。

Accounting errors will happen from time to time, but many common accounting mistakes can be avoided with proper planning and preparation. Here are the top seven accounting mistakes that should be paid more attention to.1. Not knowing your true cash balance: Due to things like automatic payments and bank charges, money that appears in your cash drawer and your checking account may already be spent.2. Mistaking profits for cash: When you have a lot of credit sales, your company can post big profits without seeing any cash.3. Paying bills too soon: If your vendors give you thirty days to pay them, take it. Unless you get a discount for paying early, paying your bills only when they're due improves your company's cash flow.4. Avoiding bookkeeping tasks: Not recording and posting transactions regularly leaves you with a mountain of bookkeeping to deal with in the end.5. Paying accidental dividends: Every time a corporation owner takes money out of his business, it counts as a dividend. That can lead to a bigger personal income-tax bill.6. Not keeping personal finances separate from business: Mixing up business and personal money can cause bookkeeping and legal problems.7. Setting prices too low: Know your costs before you set product or service prices, or you run the risk of losing money on every sale. A simple break-even analysis can help you set prices at a profitable level.1. Accounting mistakes cannot be avoided.2. With a lot of credit sales, your company may have no cash at hand.3. It is recommended not to pay bills too soon.4. Business money and personal money can be mixed up.5. Try your best to know your costs before you set product or service prices.。

国家开放大学电大本科《商务英语3》期末试题及答案2（试卷号：1380）一、交际用语(每小题2分共，10分)1-5题:选择正确的语句完成下面对话，并将答案序号写在答题纸上。

-According to law,they refer to transportat ion, construct ion,finance,insurance and the like,A.Do you know taxable services?B. How do you like taxable services?C. What do you mean by taxable services?2.一Good morning. Far East Logistics Company.- Good morning. This is Maggie Bonner, I would like to know your frei ght forwarding bus iness.A. May I help you?B. What do you want?C.Who is that calling?3.一We would like to place an order for some of your C&. Z desk units.A. Certainly，we keep a large supply in stockB. Delivery dates depend on your locat ionC. We recommend payment by letter of credit4.-I think a bus stop advertisement is a very wise chance to promote our products.A.0ur products are popular.B. You said it.C.I don' t like advert i sement.5. - Then,what kind of music are you going to have in the background?A. This is obviously too heavy. People won't be able to carry it.B. We' d better use light ones. They make the audience feel comfor table.C. Our main goal is to establish our brand name among our target audience.二、词汇与结构(每小题2分，共30分)6-20题:阅读下面的句子，从三个选项中选出一个能填入空白处的正确选项，并将答案序号写在答题纸上。

新编商务英语听力3前七单元部分答案新编商务英语听力3Unit IPart I (A)1-6 FTTTTFPart I (B)1-5 CBACCPart II (A)a.established statistics / wholesalers / retailers / intermediaries / trade journals / directories /international organizations / what countries are now importing his type of productsb.the cultural and social background / the languages / religionc.the relevant government policies / limited / restricted / high taxd.the distribution of goods / the development of sales channels / altitude /humiditye.political risk / distribution systems / local legal systemPart II (B)1.what product / designs and functions2.the product itself /look like / color / shape / size /the success or failure3.costs / where and to whom the product is sold / the competitor’s prices / the cost of rawmaterials / the cost of production4.intermediaries / the end-usersUnit 2Part I (A)1-5 BCACBPart I (B)1.one of the major decisions2.ensure the exporter’s survival / help maximize his profit3. a clearly defined pricing objective4.the cost of producing the product / the type of product /the overseas market environment / thecompetitive condition there5.alert to the changes / adopt appropriate measuresPart II (A)1. a. Fixed / that must be paid to keep the business runningb. Variable / the expenses that varyc. Total / the sum total of the fixed and variable costs2.salesmen’s / salaries / packing /marking /handling3.bears the burden / reduces the net returnPart II (B)1.Handbags.2.Frances, United States, Germany, Japan and South Korea3.14 and 404.Mostly in France and only a fraction (less than 10%) in China5.LongChamp brought out its Chinese distributor and localized the managementUnit 3Part I (A)1-5 BCABBPart I (B)1-7 TFFTTTFPart II (A)1-4 CBACPart II (B)a)Investment environmentb) A financial and trade centerc)Tens of billions of yuand)It can provide data communication, convention television, magnetic card telephone,video telephone and electronic correspondencee)By building a thermal power plantUnit 4Part I (A)1-5 FTFFTPart I (B)1.raise funds / offering their share / invests in the compan ies / owning the companies’ stocks2.interests / control / payout ratio3.dividends / some benefit from changes / payment on dissolution of the company4.renminbi-denominated / domestic investors / denominated in US dollars and Hong Kongdollars / listed in Hong Kong5.economics, bank’s interest rates, changes in tax rates and social or political stabilityPart II (A)1-5 RFFTTPart II (B)1.investing in stock market / when the company goes bankrupt2.to get dividends / sent to investors / is to sell the stock ata higher price than they formerlybought3.owning a variety of stocks4.management issues of the company / amass enough stocks to be able5.research management’s competenceUnit 5Part I (A)1.buying and selling financial instruments, including stocks, options, and futures2.providing places for buyers and sellers to trade securities, stocks, bonds3.in the primary market / investors, not companies , earn the profits or bear the losses4.protect investors / receive exactly what they pay for5.The New York Stock Exchange (NYSE) and the American Stock Exchange (AMEX) SectionBPart I (B)1. A bull market is when everything in the economy is great: people are finding jobs，GDP isgrowing and stock is rising2. A bear market is when the economy is bad, recession is looming and stock prices are falling3.If a person is pessimistic and believes that stocks are going to drop , he or she is called a“bear”4.During the bear market people usually use a technique called short selling or just wait on thesidelines until they feel that the bear market is nearing its end5.The safest way to prevent yourself from making mistakes isto buy stocks and invest in themarket by regularly making fixed size investment, and holding your investments for a long period of timePart II (A)1. a stock valuation method / financial /economic analysis / stock prices2.financial reports / competing products / industry comparisons / and economy-wide changes3.the study of prices and volume / future stock price or financial price movements / anticipatewhat is “likely” to happen4.not an exact science / considerable experience5.measuring / assessing risk / developing strategies /maximize returnsPart II (B)1-4 DBBAUnit 6Part I (A)1.unexpected / negligence or other causes/ an accident2.provide protection / loss of their property3.the value of the property / the scope of the insurance coverage4.remove the risk / transfer all or some5.recover from the financial consequences / poking the resources / pay for the lossesPart I (B)1-5 FTFFTPart II (A)1-5 FTFFTPart II (B)1-6 BCCABBUnit 7Part I (A)1.Because they want to provide income replacement to their beneficiaries if they die and theyalso want to achieve investment goals2.Study it and its company3.Young people4.Your Health might deteriorate and you could be unable to get another policy becausepremiums can increase dramatically as you age6.Because your premium dollars are invested in the company’s general portfolio and you aren’tpersonally managing that investmentPart I (B)1-5 FFTTFPart II (A)1.Take your time / essentially useless2. a significant reduction3.Don’t buy policies / place restrictions4.Think twice about / not needed5.save moneyPart II (B)1.your flight has been cancelled / new flights2.your bag was lost / locate your bag / emergency prescription3.without your wallet / emergency cash / travel documents4.cancel your trip / non-refundable deposits / pre-payments5.if it’s lost / if it’s delayed / if it’s stolen6.slip and fall / can help you find7. a terrorist incident occurs / to cancel your trip。

新编商务英语听力3Unit IPart I (A)1-6 FTTTTFPart I (B)1-5 CBACCPart II (A)a.established statistics / wholesalers / retailers / intermediaries / trade journals / directories /international organizations / what countries are now importing his type of productsb.the cultural and social background / the languages / religionc.the relevant government policies / limited / restricted / high taxd.the distribution of goods / the development of sales channels / altitude /humiditye.political risk / distribution systems / local legal systemPart II (B)1.what product / designs and functions2.the product itself /look like / color / shape / size /the success or failure3.costs / where and to whom the product is sold / the competitor’s prices / the cost of rawmaterials / the cost of production4.intermediaries / the end-usersUnit 2Part I (A)1-5 BCACBPart I (B)1.one of the major decisions2.ensure the exporter’s survival / help maximize his profit3. a clearly defined pricing objective4.the cost of producing the product / the type of product /the overseas market environment / thecompetitive condition there5.alert to the changes / adopt appropriate measuresPart II (A)1. a. Fixed / that must be paid to keep the business runningb. Variable / the expenses that varyc. Total / the sum total of the fixed and variable costs2.salesmen’s / salaries / packing /marking /handling3.bears the burden / reduces the net returnPart II (B)1.Handbags.2.Frances, United States, Germany, Japan and South Korea3.14 and 404.Mostly in France and only a fraction (less than 10%) in China5.LongChamp brought out its Chinese distributor and localized the managementUnit 3Part I (A)1-5 BCABBPart I (B)1-7 TFFTTTFPart II (A)1-4 CBACPart II (B)a)Investment environmentb) A financial and trade centerc)Tens of billions of yuand)It can provide data communication, convention television, magnetic card telephone,video telephone and electronic correspondencee)By building a thermal power plantUnit 4Part I (A)1-5 FTFFTPart I (B)1.raise funds / offering their share / invests in the compan ies / owning the companies’ stocks2.interests / control / payout ratio3.dividends / some benefit from changes / payment on dissolution of the company4.renminbi-denominated / domestic investors / denominated in US dollars and Hong Kongdollars / listed in Hong Kong5.economics, bank’s interest rates, changes in tax rates andsocial or political stabilityPart II (A)1-5 RFFTTPart II (B)1.investing in stock market / when the company goes bankrupt2.to get dividends / sent to investors / is to sell the stock at a higher price than they formerlybought3.owning a variety of stocks4.management issues of the company / amass enough stocks to be able5.research management’s competenceUnit 5Part I (A)1.buying and selling financial instruments, including stocks, options, and futures2.providing places for buyers and sellers to trade securities, stocks, bonds3.in the primary market / investors, not companies , earn the profits or bear the losses4.protect investors / receive exactly what they pay for5.The New York Stock Exchange (NYSE) and the American Stock Exchange (AMEX) SectionBPart I (B)1. A bull market is when everything in the economy is great: people are finding jobs,GDP isgrowing and stock is rising2. A bear market is when the economy is bad, recession is looming and stock prices are falling3.If a person is pessimistic and believes that stocks are going to drop , he or she is called a“bear”4.During the bear market people usually use a technique called short selling or just wait on thesidelines until they feel that the bear market is nearing its end5.The safest way to prevent yourself from making mistakes is to buy stocks and invest in themarket by regularly making fixed size investment, and holding your investments for a long period of timePart II (A)1. a stock valuation method / financial /economic analysis / stock prices2.financial reports / competing products / industry comparisons / and economy-wide changes3.the study of prices and volume / future stock price or financial price movements / anticipatewhat is “likely” to happen4.not an exact science / considerable experience5.measuring / assessing risk / developing strategies /maximize returnsPart II (B)1-4 DBBAUnit 6Part I (A)1.unexpected / negligence or other causes/ an accident2.provide protection / loss of their property3.the value of the property / the scope of the insurance coverage4.remove the risk / transfer all or some5.recover from the financial consequences / poking the resources / pay for the lossesPart I (B)1-5 FTFFTPart II (A)1-5 FTFFTPart II (B)1-6 BCCABBUnit 7Part I (A)1.Because they want to provide income replacement to their beneficiaries if they die and theyalso want to achieve investment goals2.Study it and its company3.Young people4.Your Health might deteriorate and you could be unable to get another policy becausepremiums can increase dramatically as you age6.Because your premium dollars are invested in the company’s general portfolio and you aren’tpersonally managing that investmentPart I (B)1-5 FFTTFPart II (A)1.Take your time / essentially useless2. a significant reduction3.Don’t buy policies / place restrictions4.Think twice about / not needed5.save moneyPart II (B)1.your flight has been cancelled / new flights2.your bag was lost / locate your bag / emergency prescription3.without your wallet / emergency cash / travel documents4.cancel your trip / non-refundable deposits / pre-payments5.if it’s lost / if it’s delayed / if it’s stolen6.slip and fall / can help you find7. a terrorist incident occurs / to cancel your trip。