《大学英语跨文化交际课程》讨论问题及答案

跨文化交际案例分析答题模板英语引言跨文化交际是指不同文化背景的个体之间进行的沟通和交流。

随着全球化的发展，越来越多的人们需要面对跨文化交际的挑战。

本文将以一个跨文化交际案例为例，进行分析和讨论，探讨其中涉及的文化差异以及可能产生的问题和解决方案。

案例描述在这个案例中，我们将聚焦于一位名叫John的美国人和一位名叫Li的中国人之间的跨文化交际。

John是一名美国企业的项目经理，他负责与中国团队合作开展一个重要的项目。

Li是这个中国团队的团队领导，负责协调团队成员的工作并与John进行沟通。

问题分析在这个跨文化交际案例中，我们可以发现一些文化差异可能导致的问题。

语言和口头表达差异John和Li之间的语言和口头表达习惯存在差异。

在英语中，直接表达意见和批评是常见的做法，而在中国文化中，更注重面子和尊重他人。

因此，当John直接提出问题或批评时，可能会冒犯到Li。

规则和礼仪差异在跨文化交际中，不同国家和地区的礼仪和规则也会不同。

例如，在美国，开会时迟到可能被视为不尊重他人的行为，而在中国，会议上的迟到是被接受的。

这种差异可能导致John对Li的迟到感到不满，而Li可能认为这是正常的行为。

价值观和信仰差异不同国家和地区的文化通常具有不同的价值观和信仰。

在美国，个人主义和竞争精神被重视，而在中国，集体主义和合作精神更被看重。

这种文化差异可能会影响到John和Li之间的工作方式和决策方式。

解决方案了解和尊重对方的文化差异是解决跨文化交际问题的关键。

以下是一些可能的解决方案：语言和口头表达差异的解决方案为了避免语言和口头表达差异导致的冲突，John和Li可以通过以下方式改善沟通：•John可以更加谨慎并尽量避免直接提出问题或批评。

他可以使用委婉的方式表达意见，以减少冲突的可能性。

•Li可以积极开放地接受和理解John的反馈，并了解到这是一种不同的口头表达习惯。

规则和礼仪差异的解决方案为了解决规则和礼仪差异可能带来的问题，John和Li可以尝试以下解决方案：•John可以提前向Li解释美国文化中的规则和礼仪，以便Li了解和适应这些差异。

Unit 1Communication Across CulturesReading IIntercultural Communication：An IntroductionComprehension questions1. Is it still often the case that “everyone’sin thequick to blame the alien”　contemporary world?This is still powerful in today’s social and political rhetoric. For instance, it is notuncommon in today‘s society to hear people say that most, if not all, of the social andeconomic problems are caused by minorities and immigrants.ntact and that of any time in2. What’s the difference between today’s intercultural cothe past?Today‘s intercultural encounters are far more numerous and of greater importancethan in any time in history.3. What have made intercultural contact a very common phenomenon in our lifetoday?New technology, in the form of transportation and communication systems, hasaccelerated intercultural contact; innovative communication systems have encouragedand facilitated cultural interaction; globalization of the economy has brought peopletogether; changes in immigration patterns have also contributed to interculturalencounter.4. How do you understand the sentence “culture is everything and everywhere”？Culture supplies us with the answers to questions about what the world looks likeand how we live and communicate within that world. Culture teaches us how tobehave in our life from the instant of birth. It is omnipresent.5. What are the major elements that directly influence our perception and communication?The three major socio-cultural elements that directly influence perception and communication are cultural values, worldview (religion), and social organizations(family and state).6. What does one’s family teach him or her while he or she grows up in it?The family teaches the child what the world looks like and his or her place in thatworld.7. Why is it impossible to separate our use of language from our culture?Because language is not only a form of preserving culture but also a means ofsharing culture. Language is an organized, generally agreed-upon, learned symbolsystem that is used to represent the experiences within a cultural community.8. What are the nonverbal behaviors that people can attach meaning to?People can attach meaning to nonverbal behaviors such as gestures, postures, facial expressions, eye contact and gaze, touch, etc.9. How can a free, culturally diverse society exist?A free, culturally diverse society can exist only if diversity is permitted to flourishwithout prejudice and discrimination, both of which harm all members of the society.Reading IIThe Challenge of GlobalizationComprehension questions1. Why does the author say that our understanding of the world has changed?Many things, such as political changes and technological advances, have changedthe world very rapidly. In the past most human beings were born, lived, and diedwithin a limited geographical area, never encountering people of other culturalbackgrounds. Such an existence, however, no longer prevails in the world. Thus, allpeople are faced with the challenge of understanding this changed and still fastchanging world in which we live.2. What a “global village” is like?As our world shrinks and its inhabitants become interdependent, people fromremote cultures increasingly come into contact on a daily basis. In a “global village”,members of once isolated groups of people have to communicate with members ofother cultural groups. Those people may live thousands of miles away or right nextdoor to each other.3. What is considered as the major driving force of the post-1945 globalization?Technology, particularly telecommunications and computers are considered to bethe major driving force.4. What does the author mean by saying that “the ‘global’ may be more local than th ‘local’”？The increasing global mobility of people and the impact of new electronic media onhuman communications make the world seem smaller. We may communicate morewith people of other countries than with our neighbors, and we may be more informedof the international events than of the local events. In this sense, “the ‘global’ may be.more local than the ‘local’”5. Why is it important for businesspeople to know diverse cultures in the world?Effective communication may be the most important competitive advantage thatfirms have to meet diverse customer needs on a global basis. Succeeding in the globalmarket today requires the ability to communicate sensitively with people from othercultures, a sensitivity that is based on an understanding of cross-cultural differences.6. What are the serious problems that countries throughout the world are confrontedwith?Countries throughout the world are confronted with serious problems such asvolatile international economy, shrinking resources, mounting environmental contamination, and epidemics that know no boundaries.7. What implications can we draw from the case of Michael Fay?This case shows that in a world of international interdependence, t he ability tounderstand and communicate effectively with people from other cultures takes on extreme urgency. If we are unaware of the significant role culture plays in communication, we may place the blame for communication failure on people of other cultures.8. What attitudes are favored by the author towards globalization?Globalization, for better or for worse, has changed the world greatly. Whether welike it or not, globalization is all but unstoppable. It is already here to stay. It is both afact and an opportunity. The challenges are not insurmountable. Solutions exist, andare waiting to be identified and implemented. From a globalistic point of view, thereis hope and faith in humanity.Case StudyCase 1In this case, there seemed to be problems in communicating with people of different cultures in spite of the efforts made to achieve understanding.We should know that in Egypt as in many cultures, the human relationship is valued so highly that it is not expressed in an objective and impersonal way. While Americans certainly value human relationships, they are more likely to speak of themin less personal, more objective terms. In this case, Richard‘s mistake might be that he chose to praise the food itself rather than the total evening, for which the food wassimply the setting or excuse. For his host and hostess it was as if he had attended anart exhibit and complimented the artist by saying, “What beautiful frames your pictures are in.”In Japan the situation may be more complicated. Japanese people value order and harmony among persons in a group, and that the organization itself－be it a family ora vast corporation－is more valued than the characteristics of any particular member.In contrast, Americans stress individuality as a value and are apt to assert individual differences when they seem justifiably in conflict with the goals or values of theefforts to defend himself. group. In this case: Richard‘s mistake was in making greatLet the others assume that the errors were not intentional, but it is not right to defend yourself, even when your unstated intent is to assist the group by warning others of similar mistakes. A simple apology and acceptance o f the blame would have been appropriate. But for poor Richard to have merely apologized would have seemed tohim to be subservient, unmanly.When it comes to England, we expect fewer problems between Americans and Englishmen than between Americans and almost any other group. In this case we might look beyond the gesture of taking sugar or cream to the values expressed in this gesture: for Americans, ―”Help yourself”; for the English counterpart, ―”Be my guest”. American and English people equally enjoy entertaining and being entertainedbut they differ somewhat in the value of the distinction. Typically, the ideal guest atan American party is one who ―makes himself at home, even to the point of answering the door or fixing his own drink. For persons in many other societies, including at least this hypothetical English host, such guest behavior is presumptuousor rude.Case 2A common cultural misunderstanding in classes involves conflicts between whatis said to be direct communication style and indirect communication style. InAmerican culture, people tend to say what is on their minds and to mean what they say. Therefore, students in class are expected to ask questions when they need clarification. Mexican culture shares this preference of style with American culture inwhy the students from Mexico readily adopted the some situations, and that‘stechniques of asking questions in class. However, Korean people generally prefer indirect communication style, and therefore they tend to not say what is on their minds and to rely more on implications and inference, so as to be polite and respectful and avoid losing face through any improper verbal behavior. As is mentioned in the case, to many Koreans, numerous questions would show a disrespect for the teacher, and would also reflect that the student has not studied hard enough.Case 3The conflict here is a difference in cultural values and beliefs. In the beginning, Mary didn’t realize that her Dominican sister saw her as a member of the family, literally. In the Dominican view, family possessions are shared by everyone of the family. Luz was acting as most Dominican sisters would do in borrowing without asking every time. Once Mary understood that there was a different way of looking at this, she would become more accepting. However, she might still experience the same frustration when this happened again. She had to find ways to cope with her own emotional cultural reaction as well as her practical problem (the batteries running out).Case 4It might be simply a question of different rhythms. Americans have one rhythmin their personal and family relations, in their friendliness and their charities. People from other cultures have different rhythms. The American rhythm is fast. It is characterized by a rapid acceptance of others.However, it is seldom that Americans engage themselves entirely in a friendship. Their friendships are warm, but casual, and specialized. For example, you have a neighbor who drops by in the morning for coffee. You see her frequently, but you never invite her for dinner --- not because you d on‘t think she could handle a fork and a knife, but because you have seen her that morning.Therefore, you reserve your more formal invitation to dinner for someone who lives in a more distant part of the city and whom you would not see unless you extended an invitation for a special occasion. Now, if the first friend moves away and the second one moves nearby, you are likely to reverse this --- see the second friend in the mornings for informal coffee meetings, and the first one you will invite more formally to dinner.Americans are, in other words, guided very often by their own convenience. They tend to make friends eas ily, and they don‘t feel it necessary t o go to a great amount of trouble to see friends often when it becomes i nconvenient to do so, and usually no one is hurt. But in similar circumstances people from many other cultures would be hurt very deeply.。

《大学英语跨文化交际课程》讨论问题及答案第一套：1 There are organizations devoted to Ford cars and trucks. Some people are preoccupied with that for a while and then lose interest and hence relinquish membership in the group.2 Army personnel in uniform are required to salute when they meet and recognize persons entitled (by grade) to salute except when it is inappropriate or impractical (in public conveyances such as plans and buses , in public places such as inside the theaters, or when driving a vehicle).3. Li Lan had an American friend Susan. They usually had lunch together and Li Lan often asked Susan for advice on problems she faced adjusting to American society. Susan gave Li Lan a lot of advice and helped her to improve her English. Once Li Lan needed urgently a big sum of money to pay her tuition fee. Since she has no other friends in the States, she turned to Susan for help and promised that she would return the money soon.To Li Lan's great disappointment, this time Susan didn't seem happy to lend the money to her. Though Li Lan returned the money as she promised, they didn't get along well from then on. Questions:(1) What are the differences in what American and Chinese young people expect from their friends?(2) What kind of advice would you give to hath of them so that they could get to know each other?第二套：1 Xiao LI and Xiao Wang were colleagues. Xiao LI gave a lot of help to Xiao Wang financially and socially. Recently Xiao LI would get married. But he forgot inviting Xiao Wang attend his wedding. Later Xiao Wang got information about Xiao LI’ wedding and sent RMB 500 Yuan to Xiao LI.2. People in the United States frequently err in guessing the age of Japanese individuals, such as judging a Japanese college student in mid-20s to be only 14 or 15. Why?3. Can you use Confucianism to explain why Chinese people both have fan and chai in one meal?第三套：1.In 1997, a Danish woman left her 14-month-old baby girl in a stroller outside a Manhattan restaurant while she was inside. Other diners at the restaurant became concerned and called New York City Police. The woman was charged with endangering a child and was jailed for two nights. Her child was placed in foster care. The woman and the Danish consulate explained that leaving children unattended outside cages is common in Denmark. Pictures were wired to the police showing numerous strollers parked outside cafes while parents were eating inside.2. Assume that global warming is a fact, and, as a result, assume that summers in the United States average 43℃(109℉). It would be logical to make adjustments: Rather than air condition building all day, you might close schools and businesses in the afternoons to conserve energy. Such adjustments would make sense. Why then do some people attribute sensible midday siestas in hot climates to laziness?第四套：1 Sometimes parents will say to their children “ We don’t associate with people like that.” Or “be careful when you’re with them.”2. A classic psychology study in the 1970s had two groups of undergraduates read stories about a woman. The stories were identical, except that one had the sentence “ Betty is now a lesbian.” On a test one week later, individuals in the group that had read that Betty is a lesbian were much more likely than individuals in the other group to recall having read that Betty never dated men. In fact, the story that both groups had read stated that Betty dated men occasionally.3. In India, there are elaborate rules about how closely members of each caste may approach other castes, and Arabs of the same sex do stand much closer than North Americans. North Americans in an elevator maintain personal space if the physical space permits it. An Arab entering an elevator may stand right next to another person and be touching even though no one else is in the elevator.4. In Thailand and Laos, it is rude for a stranger or acquaintance to touch a child on the top of the head because the head is regarded as the home of the spirit or soul. It is believed that a child’s spirit or soul is not strong enough to be touched and has tendency to become ill if patted.第五套：1 Chinese students can not make good use of the following phrases which are comprised of only simple words, such as read between the lines,hold water, kick the bucket.2 During World WarⅡ, the Allies had issued the Potsdam Ultimatum demanding the surrender of the Japanese military to end the war. Prime Minister Suzuki said, “The government does not see much value in it. All we have to do is mokusatsu it.” But the word mokusatsu can mean anything from “ignore” to “treat with silent contempt.” The Allies took it as the most offensive meaning. 3. The US and China have continual conflicts on human rights. Both accused the other side that they have human rights abuses. Despite of great efforts in resolving the differences, the problem still exists.第六套：1 A student from Colombia may study in the United States and earn a Ph.D., teach at adistinguished university, and publish important books, but when he returns to visit Colombia, people to whom he is introduced will want to know to whom he is related. Colombians want to know who his family is because that places him in society much more so than any of his accomplishments in the United States.2．In Germany, there is a society that relies on rules, laws and regulations. Students expect their teachers to be experts who have all the answers. In the workplace, there is an inner need to work hard. Germany wants to reduce its risks to the minimum and proceed with changes step by step. 3．Employment decisions cannot be made on the basis of age, ancestry or ethnicity, disability, marital or parental status, race, religion, or sex.4．Time clocks are everywhere: In homes, cars, work sites, on wrists, at organized play sites. Many people report feeling uncomfortable not knowing the time. Perhaps only camping in the woods---without a radio and clocks--- can one be free of time awareness in the United States.第七套：1 Japanese advertising reflects Confucian and collectivistic values. Concepts of face and harmony relate to an indirect communication style, It is said that the goal of Japanese advertising is to win the trust and respect of the consumer; Taiwan advertising generally links the product to the consumer’s traditional Chinese values, such as family relations and respect for authority. 2．Disney’s ＄4.4 billion Euro Disney opened outside Paris in April 1992, later the park was losing ＄1 million a day. Disney was forced to take some measures; it had discounted its own value as a U.S. icon. It has now become the most popular tourist attraction in France.3．Post-World War ⅡJapanese products of the time were popularly known as “junk”, so General Douglas MacArthur asked Washington to send someone to help conduct a national census and assess Japan’s ability to rebuild. Dr. W. Edward Deming, a relatively unknown statistician for the U.S. government, was sent. Deming stressed achieving uniform results during production rather than through inspection at the end of the production line.Later, Dr. Joseph Juran lectured in Japan on extending quality from just manufacturing to the entire process from product design to product delivery to the customer. This and other efforts had by 1970s resulted in top-quality cameras, electronics, etc.Later, companies such as Lockheed and Honeywell started similar pilot programs, but the program did not fit in well with the dominant U.S value of individualism.Questions:（1）analyze the role of General MacArthur and Dr. Deming in the model?（2）why did the program did not have the same impact they had in Japan?第八套：1 When a person arrives in a new country, everything seems so new and exciting.2 An international student in a U.S. grocery may be asked, “Paper or plastic?” The student knows what paper is and what plastic is, but doesn’t understand the question.3 The practice of cao gio —rubbing coins with hot balm oil on the chest and back of a sick person —led to the jailing of one father, who subsequently committed suicide.4 The defendants, who were members of the Amish faith, refused to send their children, aged 14 and 15, to public school after the children had completed the eighth grade.第九套：1.Budweiser advertised to three regional subgroups: In California, Texas, and the Southwest, advertisements aimed at Spanish-speakers of Mexican heritage featured cowboys and cactus; In the Northeast, advertisements aimed at Puerto Ricans featured cityscapes and salsa music; and the Florida, advertisements aimed at Cubans featured palm trees, cigars, and bananas. Each advertisement featured differently accented Spanish and national-origin-appropriate music.2. The Nielsen study of Hispanic television viewing showed that Hispanics watch very differently TV shows than the general public does. Adults prefer Univision and Telemundo to the English-language network shows 3 to 1. Of English-language shows, only 1 in 4 of the top 10 shows shows preferred by the general public rated in the top 10 for Hispanics.3. Leslie Zhueng was a famous singer and movie star in Hong Kong. His fame and popularity brought a lot wealth to him. And he had a boyfriend, Mr. Tang.4. Southwest is the only major airline in the U.S. that has been profitable in each of the last five years. It has the youngest fleet, the best safety record, and awards for customer service. Like all the better-performing companies, Southwest Airlines has a well-defined set of values that helps the company to survive in those difficult times.第十套：1.A White male department manager posted training opportunities as required but strongly encouraged other White heterosexual man in the department to sign up. He never mentioned them to any women, ethnic group members, or lesbians and gay men.2.A new Spanish immigrant to the United States may have a strong feeling of discomfort, fear, or insecurity when he enters into the Unites States.参考答案第一套：1 This case can reflect one of features of subgroup ---Temporality. Membership in somegroup is temporary; that is, members may participate for a time and later become inactive or separate from it altogether.2 Every culture and subgroup provides its members with rules of behavior, or what are called rules and norms. Indeed, the extent to which a person is a member of a culture is often gauged by his or her adherence to norms. In communication studies, it is assumed that behavior governed by socially agreed-on norms or by one’s individual guidelines for behavior. Army personnel belongs to subgroups, therefore it has its own rules and norms . Salute is one of them.3.1)Li Lan asked to borrow money from her American friend Susan, which is rarely part of Western friendship. Li Lan and Susan have different expectations of friendship.2) In the West, people prefer to be independent and equal rather than dependent, so they don't feel comfortable in a relationship in which one person gives more and the other person is dependent on what is given. Among friends they mostly provide emotional support to each other and spend time together, so they rarely borrow or lend money to each other. They would ask for a loan from the bank rather than from their friends. While in China, people expect their friends to Be loyal to each other, and they even take risks for their friends. So they would give not only emotional support to each other but also concrete help to each other, such as helping to find a job, solving a problem, or even giving money to help one out over along period of time. So when a friend is in need, the first person he or she wants to ask for help is naturally his/her friend.3) As an American, Susan would like to help her Chinese friend Li Lan. But she didn't expect Li Lan would ask for money, which goes against the principle of independence and equality. While as a Chinese, Li Lan regarded Susan as her good friend, and she considered it natural to ask to borrow money from Susan when she needed the money urgently.）4) Li Lan first should try to get to know American culture as much as possible. She may also need to have a discussion with Susan about the different ways of friendship in both cultures. If possible, she could try to ask for a loan from a bank.5) Susan should also try to learn to understand Chinese culture. She could also have a discussion with Li Lan about the different expectation of friendship in both cultures. If she could understand the Chinese ways, she might help Li Lan out financially by lending her the money.第二套：1．In Chinese culture influenced by Confucianism, if someone does a favor for you, you should return the favor to them. This is very common for Chinese people .In the philosophy ofConfucianism Reciprocity are the base of relationships. Gratitude and indebtedness are important parts of Chinese culture. If a person feels uneasy to be indebted of someone , payback is necessary to achieve balance in the relationship.2．Interpretation refers to attaching meaning to sense data. The same situation can be interpreted quite differently by diverse people. The effect of culture is great. Applying these same cues to someone from another culture may not work. So people in the United States frequently err in guessing the age of Japanese individuals, such as judging a Japanese college student in mid-20s to be only 14 or 15.3．The distinctive process of preparing Chinese cuisine is based on Confucius and his philosophy fan and chai of balance. There is a division between fan, Chinese for grains and other starch foods, and chai vegetable and meat dishes. A balanced meal must have an appropriate amount of fan and chai.第三套：1. This case reflects one of the barriers to the effective intercultural communication----assuming similarity instead of difference. The Danish woman had assumed that Copenhagen is similar to New York, that what is commonly done in Copenhagen is also commonly done in New York.2. The reason why some people attribute sensible midday siestas in hot climates to laziness is that they negatively judge aspects of another culture by the standards of one’s own culture. This case reflects one of the barriers----- ethnocentrism.第四套：1 This case can reflect one of reasons for the persistence of prejudice--- socialization. Prejudicesare learned. Many prejudices are passed on from parents to children.2 The group’s stereotype of a lesbian influenced what they recalled having read. Stereotypes also impede communication when they cause us to assume that a widely held belief is true of any one individual. For example, if a group is stereotyped as dishonest, that does not mean that any on individual in that group is dishonest.3．This case can reflect one nonverbal communication category ---Proxemics. How much space we each want between ourselves and others depends on our cultural learning, our upbringing in our families, the specific situation, and our relationship with the people to whom we’re talking. The physical distance we want between ourselves and others does vary from culture to culture. 4. This case reflects one nonverbal communication category---Haptics. Haptics is communicating by touch. Touch can communicate a wide variety of messages. The meaning of touch depends on the kind of touch (hard, gentle, etc.) and the context. Different societies have different norms fortouching. These rules determine the kinds of touching that are appropriate for certain situations and social relationships.第五套：1. This case can reflect the lack of idiomatic equivalence between two cultures is a barrier to successful translation. 2 Language that are different often lack words that are directly translatable. This leads to the lack of vocabulary equivalence, which is one of the causes of translation problems.第六套：1．This case can reflect the differences between individualist culture and collectivist culture. Cultures characterized by collectivism emphasize relationships among people to a greater degree. Collectivist cultures stress interdependent activities and suppressing individual aims for the group’s welfare.2 This case can reflect the feature of high uncertainty avoidance cultures. Cultures strong in uncertainty avoidance are active, aggressive, emotional, compulsive, security seeking, and intolerant.3．Equality is an important cultural myth in the United States. The U.S. legal system promises equal treatment. It is popularly said that everyone should be treated equally. Everyone should have the same opportunity to work hard and succeed.4．In the United States, time is viewed as a commodity. Such phrases as “time is money,”“how much time do you have?”“ don’t waste time,” and “budget your time” are common. When time is thought of as a commodity, one needs to be constantly aware of it.第七套：1 This case can reflect the key to the diffusion and convergence processes across cultures isadaptation of the message to the receiving cultural. The key is to adapt to the local cultural, localize thinking, localize the product, and localize the marketing strategy.2 The introduction or rejection of an innovation has consequences for a society. All the parts of a culture are interrelated. One change can have repercussions in other areas. Not all of those consequences can be anticipated.3．(1) In this example, General Mac Arthur provided the opinion leadership and Dr. Deming was the change agent.(2) Because quality circles did not fit in well with the dominant U.S value of individualism.第八套：1. It’s the first stage of culture shock: “honeymoon stage” or initial euphoria.2. It’s the second stage of culture shock: disintegration of familiar cues and irritation hostility with the differences experienced in the new culture.3.This is one example of the differences between U.S. and Vietnamese cultures. Misunderstandings about folk medicine practiced by Vietnamese refugees have led to charges of child abuse and at least one suicide. Understanding of the cultural differences could help prevent further unfortunate incidents like this.4. After the eighth grade, Amish children may continue education at home on the farm to learn the practical skills of providing for family and community. Further education is discouraged as it instills feelings of superiority that would lead to placing the needs of the self over those of the community. So this example shows that the Amish people live separately from the dominant culture and maintain their own cultural identity.第九套：1 From these advertisements, we can discover that marketing to the Hispanic community involveds not only language and images that mean something to the buyer but also cultural traditions and valures. And the larger advertisers have learned that the Hispanic culture is not one culture but many.2. This study showed that Spanish language was the most important factor in reaching the Hispanic audience.3. Leslie Zhueng belonged to different subgroups and had various subgroup identities. According to region, he was a Hong Kong resident. According to occupation, he was a singer and actor. According to economic status, he was rich. And according to sexual orientation, he was a gay.4. Cooperate culture is a form of subgroup culture. Cooperate culture provides members in the organization a set of values and patterns of behavior. Like cultures, corporate culture has its own heroes, rituals, media and values.第十套：1. In the heterosexual White male dominant culture in the United States, women, ethnic group members, minorities groups and homosexual people often experience discrimination in employment activities.2. A new immigrant may experience culture shock when he enters into the United States. Cultural shock is psychological reaction, which naturally happens when a person enters into a new culture. There are certain syndromes at each period of culture shock.。

Unit 1AKey conceptsreservation: 谦逊的coldness: 冷静的 modesty：谦虚的humor：幽默的 sportsmanship：运动员精神Q1、what is a reserved person like?Answer: A reserved person is one who does not talk very much to strangers, does not show much emotion, and seldom gets excited.Q2、what is the character of the Englishmen?Answer: reserved 、humor、modesty、cold、sportsmanship.Q3、what is sportsmanship?Answer: sportsmanship is the ability to practice a sport according to its rules, while also showing gene rosity to one’s opponent and good temper in defeat.Case studyQ、What made the Britisher feel quite unhappy in this situation? Answer: The loud speaking made the reserved Britisher feel quite unhappy.Unit1BKey conceptsthe pioneering spirit创业精神trying something new探索精神equality平等national optimism 民族乐观freedom自由the Declaration of Independence独立宣言rags-to-richer 白手起家social mobility社会流动性American dream美国梦Comprehension questions1. Can you summarize the character of Americans?The characters of Americans are the pioneering spirit, trying something new and being eager to equality and freedom.2.In what sense is the pioneering spirit still an importantpart of the American character?Americans who don’t change residence are also on the move—traveling by air or auto to see their own country or to visit others. The need to explore a new frontier is basic to the American character. They are in search of greater prosperity and freedom.3. What is the American Dream? What is its impact on the American character?The American Dream is that the belief that any individual, no matter how poor, can achieve wealth and fame through diligence and virtue. 4. What are the basic roots of American character?The basic roots of American character are the pioneering spirit, the liberty spirit and the equality spirit.Case studyQ;Why did the American feel uncomfortable? Please give him suggestions on how to get along with English people.Because he did something that he think it is friendly, but the Englishseemed unfriendly.American: outgoing/optimistic/casual/friendlyEnglish: Reserved/politeSuggestions:1. On the whole British habits of politeness are very informal. All politeness is based on the elementary rule of showing consideration for others, and acknowledging the consideration they show to you.2. Conversation in Britain is in general quiet and restrained and loud speech is considered ill-bred.Unit2Akey concept: Five Relationships of Confucianism孔子的五伦思想humanism 人道主义 individualism个人主义 collectivism集体主义individual's right个人权利1.cording to Confucianism , what are the five cardinal relationships in Chinese society and what should these relationships be?Five cardinal relationship: ruler-minister, father-son, husband-wife, elder-younger brother and friend and friend. This was explained as “There should be affection between father and son, righteous sense of duty between ruler and minister, division of function between man and wife, stratification between old and young, and good faith between friend. ”2. Can you tell the main influence of Confucianism on the ideology of Chinese people?In traditional Chinese beliefs, especially in Confucianism , collectivism is appreciated .It emphasizes cooperation among group members and individual success is due to the collective effort of the staff in a unit ,an organization or a community .3. Can you tell the main influence of the Renaissance on Western values?In the Renaissance period of England ,people began to emphasize the dignity of human beings and the importance of the present life .This is the rudiment of Humanism .People began to respect the humanity from then on ,and then developed into the ideas of what we always call freedom ,democracy .4. What is the difference between collectivism and individualism?Individualism refers to the doctrine that the rights of the individual are the most important ones in a society .Collectivism emphasizes cooperation among group members.(1)Westerners tend to believe that people should rely on themselvesas much as possible--and usually expect other people to do the same .People in collectivist cultures generally feel they have a right to expect help from other members of their groups ,and they also tend to feel they have an obligation to help other members of their groups .(2)Westerners generally feel that the rights of individuals shouldnot be subordinated to the needs of a larger group .People incollectivist cultures are generally more willing to accept the idea that individuals should sacrifice for the benefit of the group.(3)Westerners tend to believe that individuals should make decisionsfor themselves, and that individuals should take credit responsibility for what they are personally done. People in collectivist cultures tend to feel more that they are representative of their group, and to accept more responsibility for other members of their groups too.(4)Westerners tend to view individualism as a good thing .The Chineseterm for “individualism,”geren zhuyi, often has a somewhat negative connotation, and is sometimes used as a synonym for “selfishness”. 5. Why is it said that Americans are selfish? Do you think they are selfish? why or why not?Because Chinese term for “individualism,” geren zhuyi, often has a somewhat negative connotation, and is sometimes used as a synonym for “selfishness”.No, I don’t think so .Individualism refers to the doctrine that the rights of the individual are the most important ones in a society .The word “individualism”has no negative connotation ,in fact ,its connotation is somewhat positive .Unit3Akey concept:Nuclear family 核心家庭 happiness of individual member 个人主义幸福Sense of equality 平等意识 independence and individualism 独立自主1．How do Americans treat their newly-born babies and young adults?The American parents put a newborn in a separate bedroom when the childis a few weeks old. They like to preserve their privacy.2. What is the base of an American marriage? Why is divorce rate so highin the United States?(1)Romantic love is most often the basis for marriage in U.S(2)They are extremely idealist about marriage, and they want deeply loved and deeply understood. But it is because American expect so much from marriage that so many divorced.3. What is the typical life of the old people in America? Why don’t they live together with their children?(1)Families place older relatives in nursing homes(2)Theirfnancial support is often provided by government-sponsored, social security or welfare systems. And Older people often seek their own friends rather than becoming too emotionally dependent on their children.Unit3BKey concepts ：A member of many groups 各种群体中的成员Impermanence 暂时Personal goals个人目标/Individual’needs个人需求Responsibilities 职责A series of concentric circles 一系列同心圆Stable 稳固Connection VS contract关系和合约Comprehension questions1.What are the characteristics of American social relationship? Impermanent and loose /individual’s needs come first ./contractual /friendly/compartmentalized/2.Why is American social relationship impermanent?They are members of many groups simultaneously. If they personal goals are no longer being met by a group ,they move on and probably look to new associates for the benefits they used to receive from the former group.3.Can you draw a picture to illustrate the pattern of Chinese socialrelationship? Who are in the inner most part and who are in the outside ?what is the difference between each part?○1I and family dearest friends work colleagueswho are familiar but not so closeEveryone but under obligation everyone else in the geographic area or nation or world○2I and family are in the inner most part while everyone else in the geographic area or nation or world are in the outside.○3 the differencebetween inner and out side is from most important to least important .4.What are the different understanding of friend between Chinese and American ?American social relationship are based on a shared activity, event, or experience, so they have casual, friendly relationships with many people , but deeper, close friendships with only a few.Chinese are likely to react more to the other person as a whole and will avoid forming friendships with those whose values and behaviors are in some way deemed undesirable.Case 1Because Jackson thinks friendship is mostly a matter of providing emotional support and spend time together .This situation creates dependence of one person on the other and it goes against the principle of equality.Case3Q1.They broken their friendship because they finished they common chemistry class and didn’t see each other very much at school .No one should be blamed for it because the different culture between Jordan and the United States lead to different attitudes to friendship.Q2.No I don’t think so. Because American friendship is impermanent andbased on a shared class , activity or event .If one drop of it , the relationship will fragmented.Unit5AKey concepts ：Gentleness and benevolence温柔与仁慈harmony 和谐violence and cruelty暴力和残酷conquest over nature征服自然exquisiteness and taste 精致和品位nutrition and balance 均衡营养pragmatism实用主义1.What are the functions of chopsticks?Chopsticks can nip, pick, rip and stir food.2.What are the possible reasons for Americans＇use of forks and knivesat dinner?Meat was their basic food source and gradually took the place of staplefood. They had to use forks and knives to cut and pork their food.3.Why do Chinese pay more attention to the taste of food?That appeals to the traditional ideology of China. Confucius emphasizedthe delight that food could bring to us. The standards of quality and tastethat Confucius recommended required the perfect blend of ingredients,herbs and condiments---a blend which would result in the perfect combination of flavor.4.Why do Americans pay more attention to nutrition?Because in their eyes ,food or eating is just a way to keep healthy, havinglittle to do with artistry. What they care about most is the nutrition contained in food and the blance of the whole diet structure rather than exquisiteness in cuisine and taste of food.Unit6AKey concepts ：1.Creativity: 创造力the ability to use your imaginationto produce new ideas, make things.2.Exploring:探索1)、to discuss or think about something carefully；2)、to travel around an area in order to find out about it；3)、written to feel something with your hand or another part of your body to find out what it is like3.Self-reliant：自主的able to do or decide things by yourself, without depending on the help or advice of other peopleOriginality：.独创性1. the ability to think and act independently 2. thequality of being new and original (not derived from something else)Molding and shaping: 塑造to guide (sb.) with the intent to control.1、How do the Chinese teach their children ? How do American do? Can youfind the theories supporting the different teaching methods?（1）For Chinese, they show a child how to do the something, or teach themby holding their hands .But in American, they teach children to rely onthemselves for solutions to problems.（2） Chinese teachers are fearful that if skills are not acquired early, they may never be acquired. American educators fear that unless creativity has been acquired early, it may never emerge.unit7AKey concepts；1.Monochronic time : 单一时间an approach that favors linear structure and focus on one event or interaction at a time.2.Polychronic time: 多元时间people may attend to many things happening at once in this approach to time3.linear structure: 线性结构sequential blocks that can be organized, quantified, and scheduled.4 . Schedule oriented:以计划为方向的 people doing one thing at a time during a specified time-period, working on a single task until it is finished.5. People oriented:以人为方向的do not emphasize scheduling by separating time into discrete, fixed segments.6. Punctuality:严守时间 everyone is supposed to arrive on time when attending a formal banquet or meeting appointments.Comprehension questions (p82)1. What is monochromic cultures? What is polychromic cultures? Monochronic cultures typically emphasize doing one thing at a time during a specified time-period, working on a single task until it is finished. Polychronic cultures are involved with many things at once, usually with varying levels of attention paid to each.2. what are the different attitudes monochromic people and polychromic people hold toward time?Monochronic people see time as being divided into fixed elements (seconds, minutes, hours, etc.), sequential blocks that can be organized, quantified, and scheduled. Polychronic people prefer not to have detailed plans imposed on them but want to make their own plans and meet deadlines in their own way.3.What difficulties might an M-time-oriented person encounter when interacting someone who follows a P-time orientation?What kind of feelings might emerge during their meeting?It is at least partially responsible for the reputation of American business being cut off from human beings and unwilling to recognize the importance of employees morale. Feelings of wasted time are not as prevalent or serious as in M-time culures.4．What difficulties might a P-time-oriented person encounter when meeting someone who follows an M-time orientation?What kind of feelings might emerge during their meeting?Nothing is solid or firm, particularly plans for the future, evenimportant plans may be changed right up to the minute of execution. 5．What are the strengths and weaknesses of M-time system and P-time system?M-time systemStrengths: stimulating productive desirableWeaknesses: often feel uncomfortableP-time systemStrengths: oriented punctuality schedules proceduresWeaknesses: wastedUnit9AKey concepts:Silence 沉默 high-context culture 高语境文化 low-context culture 低语境文化implicitness 含蓄 explicitness 明确 impersonal sources of information 客观的信息来源 personal sources of information 人际间的信息来源 verbalizing 以言语表述1.What is high-context culture？What is low-context culture？1) Communication occurs in ways other than through language is high context. It is rely on the context, either the actual physical environment of communicate or communication or an internalized social context or both, to convey a large part or even all of a message's meaning.2) Communication that occurs mostly through language is low context. it is assumed to be understood, messages are explicit ,direct, and completely encoded in words, and meaning is entrusted almost entirely to words.2. How do people of different communicative cultures behave differently in their daily life？High-context are relational, collectivist, intuitive, and contemplative and they use the context to communicate the message. Members of low-context cultures put their thoughts into words. They are logical, linear, individualistic, and action-oriented.?3. What does silence mean in high-context cultures？What is the function of silence in high-context cultures？In high context cultures silence means agreement. can communicate apathy, confusion, repressed hostility, thoughtfulness, contemplation, sadness, regret, obligation, respect, agreement, disagreement, embarrassment, awe or any number of meanings.?4.What does silence means in low-text cultures？Why do the Westerners feel uncomfortable to silence？1). In low-context cultures, silence is often interpreted as the absence of communication. 2) Because silence dose not fit with it’s emphasis on precision and clarify, it may indicate that the receiver of the message did not hear the message, is angry at the message, needs time to think,or is embarrassed.5. Why does silence mean differently in different cultures？Because this is very different from the tendency in individualist culture to verbalize--that is, to put things in words, whether written or oral. Westerners may seek to express a different point of view so as to be recognized or to triumph in presenting a point of view that carries the majority with it .In collectivist cultures, being right isn't as important as being in concord with the group.Case16. Do you think the old Chinese couple tired or not after theLong flight ？Why did he reply with keyi?I think the old Chinese couple tired. Because to the Chinese ,silence means agreement.7. Why did the young traveler reply differently to the same question? Because silence mean differently in different cultures. Westerners may seek to express a different point of view so as to be recognized or to triumph. In presenting a point of view that carries the majority with it.8. According to Chinese custom, what will probably be the response to the young traveler's reply?According to Chinese custom, we will reply that you can have a good rest.Unit9BKey concepts:1.culture shock文化冲击 2.emotional and physical symptoms 情感和身体症状3.bewilderment and disorientation 困惑和迷惘4.adjestment process适应过程Comprehension questions2. how does culture shock affect people who are exposed to a new cultural environment?Culture as the physical and emotional discomfort one suffers when coming to live in another country or a place different from the place of origin. When the way we lived before is not as or considered as normal in the new place.3. What are the five stages of the cultural adjustment process? Does everyone have the same experience?(1) Honeymoon period, culture shock, initial adjustment, mental isolation, acceptance and integration. (2) Individuals experience the stage of adjustment in different ways. It depends on such factors as the newcomer’s personality, age, language and cultural competence, support from family and friends, financial situation, job status, and motivation for being in the new country.4. How do individuals differ in the degree of culture shock? Individuals experience the stage of adjustment in different ways. It depends on such factors as the newcomer’s personality, age, language and cultural competence, support from family and friends, financial situation,job status, and motivation for being in the new country.5. Which suggestion is most helpful to you ？Can you give other suggestions to cope with culture shock?Develop friendship, take a course or read a book on cross-cultural communication, re-exam your values and outlookCase studyCase 11.第一小问自述题，第二小问Chinese students typically focus on single-mindedly on their studies that they lose sight of the larger picture ,that is ,their ultimate role as cultural interpreters between their homeland and the foreign .2..自述题Case 21.找不到具体答案要根据课文理解给出2.自述题Case 31.It seemed that the representative was always changing the subject and they persisted in asking lots of personal questions about Tom2..无找不到确定答案3.During the next few days ,Tom noticed that though they had said they wanted to discuss details of his presentation ,they seemed to spend an inordinate amount of time on inconsequentiality .。

Case 2：White DressCase analysis：The Indian women might think the wedding ceremony is a funeral if they see the western bride in white gown。

The case reflects the similes and metaphors in the text. Culture is like an iceberg: we can identify the color of the dress worn by women in different cultures, but we do not know the values underneath. Culture is like the water a fish swims in: people wear dress of different colors for different context but they usually take it for granted and never ask why.白色的裙子案例分析：印度女人可能认为婚礼是一个葬礼，如果他们看到西方新娘白色礼服。

案例反映了明喻和隐喻的文本。

文化就像一座冰山:我们可以识别妇女所穿的衣服的颜色在不同的文化,但是我们不知道下面的值。

文化就像水中的鱼游：人们穿着不同颜色的不同的背景，但他们通常是理所当然,从不问为什么。

Case 4:Coconut—skatingCase analysis: The case reflects the characteristics of culture。

We can tell from the case that culture is pervasive and it's learned. People may invent different ways for things even as simple as the issue of floor moping. The Philippine woman must have learned this way of mopping from her own culture.Coconut—skating案例分析：这一事件反映出文化的特点。

Case 2:White DressCase analysis: The Indian women might think the wedding ceremony is a funeral if they seethe western bride in white gown. The case reflects the similes and metaphors in the text. Culture is like an iceberg: we can identify the color of the dress worn by women in different cultures, but we do not know the values undern eath. Culture is like the water a fish swims in: people wear dress of differe nt colors for differe nt con text but they usually take it for gran ted and n ever ask why.白色的裙子案例分析：印度女人可能认为婚礼是一个葬礼，如果他们看到西方新娘白色礼服。

案例反映了明喻和隐喻的文本。

文化就像一座冰山：我们可以识别妇女所穿的衣服的颜色在不同的文化，但是我们不知道下面的值。

文化就像水中的鱼游：人们穿着不同颜色的不同的背景，但他们通常是理所当然，从不问为什么。

Case 4:Coconut-skatingCase an alysis: The case reflects the characteristics of culture. We can tell from the case thatculture is pervasive and it ' s learned. People may invent different ways for things even as simple asthe issue of floor moping. The Philipp ine woma n must have lear ned this way of mopp ing from her own culture.Coconut-skating案例分析：这一事件反映岀文化的特点。

跨⽂化交际全部答案参考资料Unit 1 Communication Across CulturesReading IIntercultural Communication：An IntroductionComprehension questions1. Is it still often the case that “everyone?s quick to blame the alien”in the contemporary world?This is still powerful in today…s social and political rhetoric. For instance, it is not uncommon in today…s society to hear people say that most, if not all, of the social and economic problems are caused by minorities and immigrants.2. What?s the difference between today?s intercultural contact and that of any time in the past?Today…s intercultural encounters are far more numerous and of greater importance than in any time in history.3. What have made intercultural contact a very common phenomenon in our life today?New technology, in the form of transportation and communication systems, has accelerated intercultural contact; innovative communication systems have encouraged and facilitated cultural interaction; globalization of the economy has brought people together; changes in immigration patterns have also contributed to intercultural encounter.4. How do you understand the sentence “culture is everything and everywhere”?Culture supplies us with the answers to questions about what the world looks like and how we live and communicate within that world. Culture teaches us how to behave in our life from the instant of birth. It is omnipresent.5. What are the major elements that directly influence our perception and communication?The three major socio-cultural elements that directly influence perception and communication are cultural values, worldview (religion), and social organizations (family and state).6. What does one?s family teach him or her while he or she grows up in it?The family teaches the child what the world looks like and his or her place in that world.7. Why is it impossible to separate our use of language from our culture?Because language is not only a form of preserving culture but also a means of sharing culture. Language is an organized, generally agreed-upon, learned symbol system that is used to represent the experiences within a cultural community.8. What are the nonverbal behaviors that people can attach meaning to?People can attach meaning to nonverbal behaviors such as gestures, postures, facial expressions, eye contact and gaze, touch, etc.9. How can a free, culturally diverse society exist?A free, culturally diverse society can exist only if diversity is permitted to flourish without1prejudice and discrimination, both of which harm all members of the society.Reading IIThe Challenge of GlobalizationComprehension questions1. Why does the author say that our understanding of the world has changed?Many things, such as political changes and technological advances, have changed the world very rapidly. In the past mosthuman beings were born, lived, and died within a limited geographical area, never encountering people of other cultural backgrounds. Such an existence, however, no longer prevails in the world. Thus, all people are faced with the challenge of understanding this changed and still fast changing world in which we live.2. What a “global village”is like?As our world shrinks and its inhabitants become interdependent, people from remote cultures increasingly come into contact on a daily basis. In a ―global village‖, members of once isolated groups of people have to communicate with members of other cultural groups. Those people may live thousands of miles away or right next door to each other.3. What is considered as the major driving force of the post-1945 globalization?Technology, particularly telecommunications and computers are considered to be the major driving force.4. What does the author mean by saying that “the …global?may be more local than the …local?”?The increasing global mobility of people and the impact of new electronic media on human communications make the world seem smaller. We may communicate more with people of other countries than with our neighbors, and we may be more informed of the international events than of thelocal events. In this sense, ―the ?global…may be more local than the ?local…‖.5. Why is it important for businesspeople to know diverse cultures in the world?Effective communication may be the most important competitive advantage that firms have to meet diverse customer needs on a global basis. Succeeding in the global market today requires the ability to communicate sensitively with people from other cultures, a sensitivity that is based on an understanding of cross-cultural differences.6. What are the serious problems that countries throughout the world are confronted with?Countries throughout the world are confronted with serious problems such as volatile international economy, shrinking resources, mounting environmental contamination, and epidemics that know no boundaries.7. What implications can we draw from the case of Michael Fay?This case shows that in a world of international interdependence, the ability to understand and communicate effectively with people from other cultures takes on extreme urgency. If we are unaware of the significant role culture plays in communication, we may place the blame for communication failure on people of other cultures.8. What attitudes are favored by the author towards globalization?Globalization, for better or for worse, has changed the world greatly. Whether we like it or not,2globalization is all but unstoppable. It is already here to stay. It is both a fact and an opportunity. The challenges are not insurmountable. Solutions exist, and are waiting to be identified and implemented. From a globalistic point of view, there is hope and faith in humanity.Translation纵观历史，我们可以清楚地看到，⼈们由于彼此所处地域、意识形态、容貌服饰和⾏为举⽌上存在的差异，⽽长久⽆法互相理解、⽆法和睦相处。

新编跨文化交际英语教程参考答案Unit3Unit 3Cultural DiversityReading IDifferent Lands, Different Friendships Comprehension questions1. Why is it comparatively easy to make friends in the United States?Because few Americans stay put for a lifetime. With each move, forming new friendship becomes a necessity and part of their new life.2. Do people from different countries usually have different expectations about whatconstitutes friendship and how it comes into being?Yes. The difficulty when strangers from two countries meet is their different expectations about what constitutes friendship and how it comes into being.3. How is friendship in America different from friendship in West Europe?In West Europe, friendship is quite sharply distinguished from other, more casual relationships, is usually more particularized and carries a heavier burden of commitment, while in America the word “friend”can be applied to a wide range of relationship and a friendship may be superficial, casual, situational or deep and enduring.4. In what country does friendship have much to do with one's family? And in whatcountry does it not?In Germany, friendship has much to do with one‘s family asfriends are usually brought into the family, while in France it doesn't as, for instance, two men may have been friends for a long time without knowing each other‘s personal life.5. What is friendship like when it is compartmentalized? For instance, a man may play chess with a friend for thirty years without knowing his political opinions, or he may talk politics with him for as long a time without knowing about his personal life. Different friends fill different niches in each person's life.6. What are friendships usually based on in England?English friendships are based on shared activity. Activities at different stages of life may be of very different kinds. In the midst of the activity, whatever it may be, people fall into steps and find that they participate in the activity with the same easy anticipation of what each will do day by day or in some critical situation.7. Do you think friendship shares some common elements in different cultures? If youdo, what are they?Yes. There is the recognition that friendship, in contrast with kinship, invokes freedom of choice. A friend is someone who chooses and is chosen. Related to this is the sense each friend gives the other of being a special individual, on whatever grounds this recognition is based. And between friends there is inevitably a kind of equality of give-and-take.8. What do you think is the typical Chinese concept of friendship? Is it similar to ordifferent from any of the Western friendships?It seems that the typical Chinese concept of friendship lays great emphasis on personal loyalty and also has much to do with family. It may be similar to Germany friendship to some extentand quite different from other Western friendships. Reading II Comparing and Contrasting CulturesComprehension questions1. How is the mainstream American culture different from the Japanese culture?Americans believe that human nature is basically good and man is the master of nature. They are future-oriented and “being”-oriented. Their social orientation is toward the importance of the individual and the equality of all people. However, the Japanese believe that human nature is a mixture of good and evil. Man is in harmony with nature. They are both past-oriented and future-oriented. And they are both “growing-”and “doing-”oriented. They give emphasis to authorities and the group.2. Can you find examples to support the author's view of traditional cultures indifferent value orientations?For example, the traditional Indian culture believes that man is subjugated by nature and it is being-oriented (which can be exemplified by its caste system). Also, traditional Chinese culture is past-oriented, for emphasis has long been given to learning from the old and past.3. Why do Americans tend to equate “change” with “improvement”and regard rapidchange as normal?Concerning orientation toward time, Americans are dominated by a belief in progress. They are future-oriented. They believe that “time is money”and have an optimistic faith in the future and what the future will bring. So they tend to equate“change”with “improvement”and consider a rapid rate of change as normal. 4. What does “Electric Englishman” mean when it is used todescribe the American?As for activity, Americans are so action-oriented that they tend to be hyperactive. That's why that they have been described as “Electric Englishmen”, who always keep themselves busy.5. How would you explain the fact that contradictory values may exist in the sameculture?As time changes faster and faster and there is more contact between cultures, it is more likely to find contradictory values existing in the same culture. This is especially the case in a society that is being transformed from a traditional one into a modern one. For example, in the Japanese culture, some people may still be very past-oriented and some are rather future-oriented, and even the same people may be sometimes past-oriented in certain situations and sometime future-oriented in other situations.6. What can we get from models of this kind about cultural differences?Models of this kind are quite useful in giving rough pictures of striking contrasts and differences of different cultures. However, such a model only compares cultures on some basic orientations. It does not tell us everything about every conceivable culture. We have to recognize that models of this kind are over-simplifications and can only give approximations of reality.7. Do cultural values change as time changes?Yes, the values may be in the process of marked change due to rapid modernization and globalization. However, they have away of persisting in spite of change. The evolution of values is a slow process, since they are rooted in survival needs and passed on from generation to generation.8. How is communication influenced by differing cultural values?Putting people from one culture into another culture with radically different value orientations could cause stress, disorientation, and breakdowns in communication.Case Study Case 9Hierarchy is significant in the Japanese culture. This structure is reflected everywhere in Japanese life, at home, school, community, organizations, and traditional institutions such as martial arts or flower arrangements.In this case, the young chairman must have had his own ideas about how to manage the company; however, when encountered with his grandfather's dissenting opinions, he dared not to take a stand against him. This may manifest the rigid hierarchical structure in the Japanese society. In the Japanese society, how hierarchy is formed depends mainly on seniority, social roles, and gender. As a respectable senior member of the family and the former leader of the company, the grandfather obviously overpowered the inexperienced young chairman. In other words, the grandfather seemed to be an absolute authority for the young chairman. In Japanese culture, challenging or disagreeing with elders' opinions would be deemed as being disrespectful and is often condemned. People in lower positions are expected to be loyal and obedient to authority. That‘s why the young chairman didn't say anything but just nodded and agreed with his grandfather.But Phil seemed to know little about the Japanese culture inthis aspect. In many Western cultures, particularly American culture, seniority seldom matters very much in such situations, and young people are usually encouraged to challenge authority and voice their own opinions. Unfortunately, his outspoken protest could easily offend the grandfather and he might be regarded as a rudeand ill-bred person by other Japanese.Case 10In Japan, a company is often very much like a big family, in which the manger(s) will take good care of the employees and the employees are expected to devote themselves to the development of the company and, if it is necessary, to sacrifice their own individual interests for the interests of the company, from which, in the long run, the employees will benefit greatly. But for the French, a company is just a loosely- knit social organization wherein individuals are supposed to take care of themselves and their families. Moreover, the way the French make decisions in the family might also be different from the typical Japanese one, which may not often involve females and the power to decide usually lies with the dominating male. As there are such cultural differences between the Japanese and the French, Mr. Legrand's decision made Mr. Tanaka feel dumbfounded.Case 11Incidents such as these can point to possible cultural differences in so-called “polite”behavior, and at the same time highlight the tendency for people to react emotionally to unexpected behavior.People in most cultures would probably agree that an apology is needed when an offence or violation of social normshas taken place. However, there may be differing opinions as to when we should apologize (what situations call for an apology) and how we should apologize. To many Westerners, Japanese apologize more frequently and an apology in Japanese does not necessarily mean that the person is acknowledging a fault. To many Japanese, Westerners may seem to be rude just because they do not apologize as often as the Japanese would do. In this case, forinstance, the attitude of the Australian student's parents is shocking to the Japanese but will be acceptable in an English-speaking society, for the student is already an adult and can be responsible for her own deeds.Case 12In this case, it seems that the Chinese expectations were not fulfilled. First, having two people sharing host responsibilities could be somewhat confusing to the hierarchically minded Chinese. Second, because age is often viewed as an indication of seniority, Canadiantheir of youth the considered have might Chinese thehosts as slight to their own status. Third, in China, it is traditional for the host to offer a welcome toast at the beginning of the meal, which is the reciprocated by the guests; by not doing so, the Canadian might be thought rude. The abrupt departure of the Chinese following the banquet was probably an indication that they were not pleased with the way they were treated. The Canadians' lack of understanding of the Chinese culture and the Chinese ways of communication clearly cost them in their business dealings with the visiting delegation.。

导言“新编跨文化交际英语教程·教师用书”主要是为使用“新编跨文化交际英语教程”教师配套的教学指南。

“新编跨文化交际英语教程”是在原有“跨文化交际英语教程”的基础上经过全面、系统修订而成，我们对全书做了较大的更新和完善，调整和增补了许多材料，力求使其更具时代性，更适合教学实际和学生需求。

为了进一步推进跨文化交际教学，在多年从事跨文化交际教学和研究的基础上，我们又特地编写了这本“新编跨文化交际英语教程·教师用书”，希望能对使用本教材进行教学的广大教师们，尤其是初次使用这本教材的教师们提供一些必要的引导和实质性的帮助。

为此，我们尽可能地为各单元中几乎所有的部分和项目都提供了参考提示。

除此之外，还补充了一些取自跨文化交际学重要著作的选段，供教师进一步了解相关背景知识和理论基础，以拓宽视野，有利于更好地进行教学。

同时我们还在书后附上了推荐的中文阅读书目（英文阅读书目可参看上海外语教育出版社的“跨文化交际丛书”系列）和有关跨文化交际的部分电影资料简介。

“新编跨文化交际英语教程”主要适用于高等学校英语专业教学中的跨文化交际课程，旨在通过课堂教学及相关活动使学生认识跨文化交际对当代世界所具有的重要意义和作用，了解文化对人类生活各个方面、尤其是交际活动的制约和影响，理解并把握交际活动的重要性、丰富性、复杂性，熟悉跨文化交际的基本构成以及所涉及的各种因素，培养跨文化意识，形成和发展对文化差异的敏感和宽容、以及处理文化差异问题的灵活性，提高使用英语进行跨文化交际的技能，为最终获得与不同文化背景人们进行深入交流的能力奠定基础。

通过使用本教材，教师也可从中获得更多有关文化（包括我们自己文化和外族文化）和跨文化交际的知识。

这本教材共分为10个单元，涉及全球化时代的交际问题、文化与交际、各类文化差异、语言与文化、跨文化言语交际、跨文化非言语交际、时间与空间使用上的文化、跨文化感知、跨文化适应、跨文化能力等，包括了跨文化交际的各个方面，对其中一些重要问题都有相对深入的介绍与探讨。

大学英语跨文化交际所有CASE答案！!！是WORD格式不是PDF格式的！！！Case 1：An Interview in IndiaCase analysis: The case is about an interview between an American program host and anIndian interviewee. They talk about some aspects of Indian culture and the changes occurred these years. The case reflects some basic cultural elements people may find in all cultures: language，family pattern，marriage, wedding ceremony, food and the way to eat food，etc。

From this case，guide the students in culture study and culture comparison. The students should realize that there are both similarities and differences in culture。

Culture is in fact very dynamic and pervasive.Case 2：White DressCase analysis：The Indian women might think the wedding ceremony is a funeral if they seethe western bride in white gown。

The case reflects the similes and metaphors in the text. Culture is like an iceberg: we can identify the color of the dress worn by women in different cultures, but wedo not know the values underneath. Culture is like the water a fish swims in: people wear dress of different colors for different context but they usually take it for granted and never ask why。