商务函电Unit 1Establishing Business Relations建立业务关系

Business English Correspondence •Establishing Trade RelationsDear Manager:You were recommended to our company by the Bank of China, New Y ork Branch, which told us that you export Chinese textiles and cotton piece goods.Our company imports general merchandise. We have been in business since 1935, and therefore have wide experience in all the lines we handle.Our bankers are Chase Manhattan Bank and the Hong Kong & Shanghai Banking Corporation of Hong Kong. They can provide you information about our business and finances.Please inform us of your trade terms and forward samples and product brochures. We look forward to a productive trade.Sincerely,Michael S. BarnwellManagerMSB/sh•bankers n.开户银行We now have pleasure in confirming that your bankers, The Westminster Bank Ltd., have accepted our Draft for US $6,000, payable within thirty days of sight. 我方高兴地确认，贵方开户行—西敏寺银行已对我方30天期限的6000美元的汇票予以承兑。

Unit 1Establishing Business Relations建立业务关系背景介绍写信人通过如广播、电视、报纸、他人介绍、商务参赞处、交易会等渠道得知潜在交易人的名称、地址，了解到一点有关对方的经营范围，购买意图，写信给对方希望建立业务关系，同时介绍一下自己的购买意图、经营范围，表达与对方合作的希望与要求。

写作要点及要求这类信函通常包括：开头：1）说明自己的消息来源;2) 表达建立业务关系的希望;正文：3) 自我介绍：包括自己公司，经营范围等；4) 介绍公司资信情况：5）表达要求;结尾：6) 期望；此部分其实是客套话，一般是表示希望对方早日回信，听到对方的好消息等。

回信要点：同意建立业务关系的回信：开头：1）收到来信：2）表示愿意建立业务关系；正文：3）对对方信中提及的要求或问题给予答复；4）做自我介绍；结尾：5）期望：可以做生意，或收到具体询盘。

不能与之建立业务关系的回信：开头：1）收到来信；正文：2）很遗憾不能建立业务关系；3）详细说明原因；结尾：4）期望：以后合作的机会，或再次表示道歉。

每封信件的具体内容会有变化，需要根据实际情况加以调整。

Lesson 1 Importer’s Self-introductionII. Main points of the letter(信件要点)Specimen 1a. source of information and intensionb. self- introduction and detailed requirementsc. expectation of early replySpecimen 2a. receipt of letter and agreement to the wishesb. self-introduction and detailed business itemsc. sending of catalogue and pricelistd. expectation of a specific enquiry.III. Chinese V ersion(译文)信件一麦克唐那和伊万有限公司美国纽约劳顿大街58号福建鞋业进出口公司中国福建福州保定大街45号送交：销售部吴刚先生敬启者:我们从伏特公司得知贵司商号与地址，特此来函，希望能同贵司发展商务关系。

商务函电英文范文建立业务关系第1篇We are pleased to introduce ourselves to you and hope to have the opportunity to cooperate with you in business development. We take the liberty of writing to you with a view to establishing business relations with you; we wish to introduce to you that we are a state-owned company specializing in light industrial products, and that we are a state-owned company dealing in import and export business. As you are one of the leading importers, we are very pleased to contact you and hope to establish business relations with you and help you with your various requirements.We understand that you are interested in both import business. In this regard, we would like to introduce ourselves and establish a mutually beneficial business relationship between our two companies. As a camera importer, your company enjoys a high reputation, which makes us hope to establish business relationship with you.Therefore, we send you our catalogue and price list. Our products are manufacturers of first-class paper mills in China. Therefore, we are capable of serving your customers with the most reliable quality you suggest.We specialize in the export of Chinese arts and crafts to express our desire to trade with you in this field. Our business is mainly textiles and handicrafts. We have been engaged in this industry for many years.The purpose of this letter is to explore the possibility of developing trade with your company We are willing to establish business relationship with your company on the basis of equality, mutual benefit and exchange. What a person has is what he needs.中文翻译：我们很高兴向贵公司自我介绍，希望能有机会与贵公司在业务拓展方面进行合作。

商务英语函电课文原文导语：个人智力有问题，是次品；一个人的灵魂有问题，就是危险品。

以下为大家介绍商务英语函电课文原文文章，欢送大家阅读参考!Self-introductionDear Sirs,Through the courtesy of the Chamber of Commerce inTokyo, we have learned that you have been supplying the bestquality foods all over the world, and we are sure there isa large demand for various exotic foods in our country. We are writing to you in the hope of establishing business relations with you.We are the largest food trading pany inJapanwithoffices or representatives in all major cities and towns in the country. We have been importing a large variety offoods from Europe and theU.S.A.and consider that we have considerable experience in this field.A bright prospect for your products in our market is foreseeable, We look forward to hearing from you and assure you of our close cooperation at all times.Yours faithfully,Asking to Establish Business RelationsDear Sirs,Your letter of November 21 addressed to our sister corporation inShanghaihas been transferred to us forattention. As the items fall within the scope of business activities, we shall be pleased to enter into direct business relations with you. We have learned that you are one of the leading importers and wholesalers of Electric and Electronic Machinery and Equipment inThailand. We are exporters of the same lines of business, having a business background of some 40 years, and are now particularly interested in exporting to your country Electronic Products of all types.All kinds of our products are good sellers and worth mendation for their excellent quality. If you areinterested in marketing these products at your end, please let us know and we shall be pleased to send you our quotations and sample books upon receipt of your specific enquiries.We look forward to your favorable reply.Yours faithfully,Asking for CataloguesDear Sirs,We owe your name and address to Bank of China, Lagos Branch, through whom we have learnt you are exporters of Chinese Textiles and Cotton Piece Goods. For your information, textiles are our main imports, but now we are especially interested in importing Printed Shirting from your country.If you can assure us of workable prices, excellent quality and prompt delivery, we shall be able to deal in these goods on a substantial scale.We would therefore highly appreciate it if you would send us by airmail catalogues, sample books and all necessary information regarding Printed Shirting, so as to acquaint us with the material and workmanship of your supplies.We are looking forward to your early reply.Yours faithfully,Asking to Establish Business RelationsDear Sirs,Your name and address have been remended to us by the Commercial Counselor’s Office of our Embassy in your country as well-established importers of light industrial goods in your country. We now avail ourselves of this opportunity to write to you and see if we can establish business relations by a start of some practical transactions.Our corporation is established for the purpose of carrying on import and export business as well as other activities in connection with foreign trade. We are active in mercial intercourse with the trade and financial circles of various countries and districts. We are striving to expand economic cooperation and exchange of technology withforeign countries, and to utilize mon and reasonable international practices in a flexible way.To acquaint you with light industrial goods we handle, we are sending you, by separate airmail, a modity list and several sample books for your reference. We wele your inquiries.Yours faithfully,Invitation toGuangzhouFairGentlemen:We are glad to learn that you are considering a visit toChinato pave the way for cooperation between our two panies.We agree with you that a discussion between us in person is beneficial and necessary. As the next session of the Chinese Export Commodities Fair inGuangzhouis to be held from April 15 to April 27,2000 inthe city ofGuangzhouin southernChina, we would like to suggest that you attend it. The general manager and sales representatives of our pany will be there to meet you and conduct negotiations with you. Some of the new productswill be on display at our stands at the Fair. After the visit to the Fair you are wele to e to the city ofNanjingto see some of the factories you are interested in.Provided you have decided on such a visit, we will forward you a formal invitation, with which you can apply for an entry visa.We are confident that our meeting at the Fair will be productive and lead to advance of our business relations.Yours sincerely,。