“商务英语”课程教学大纲
教研室主任：王艳 执笔人：王兴华
一、课程基本信息
开课单位：经济学院
课程名称：商务英语
课程编号：202019
英文名称：Business English
课程类型：专业方向限选课
总 学 时：54 理论学时：54 实验学时：0
学 分：3
开设专业：人力资源管理
先修课程：无
二、课程任务目标
（一）课程任务
本课程是贸易经济专业的专业基础课。通过本课程的学习，可以使学生熟悉商务领域中各类外贸书信、电传、电报，掌握商务领域中的外贸英语术语、缩略语、惯用句型和表达方法，同时也可使学生系统地掌握英文函电的格式、专业词语、行文方法及文体特点。提高学生在商务外贸业务活动中正确地使用英语的能力，从而提高对外进行各项业务联系和通讯活动的能力。
（二）课程目标
在学完本课程之后，学生能够：
1.了解国际贸易实务的流程、贸易术语等基本理论； 熟悉国际贸易中的英语术语和表达方法；
2.掌握商务外贸英语中函电的格式、专业词汇、行文方法与文本特点，并掌握对外经济贸易成功的经营策略与谈判技巧；
3.熟练掌握外经贸的基本知识并加以运用。
三、教学内容和要求
（一）理论教学的内容及要求
Chapter1 Fundamentals of Business Letters
1.了解商务书信的功能;
2.理解商务书信的写作原则，英语的语言特点，即体贴、准确、完整、具体、简洁、清楚、礼貌;
3.掌握相关内容的英语表达方式、相关英语词汇、短语、句子。
Chapter2 The Structure and the Format of Business Letters
1.了解商务书信的基本组成部分;
2.理解商务书信的格式，掌握正确信封的书写方法;
3.掌握相关内容的英语表达方式、相关英语词汇、短语、句子。
Chapter 3 Establishing Business Relations
Chapter 1 Fundamental of Business Writing
Dear Mr. Barington,
Thank you for your application for the post of personal assistant to our managing director.
We received a large number of applicants including some from the persons with experiences in
the special field of electronics in which we operate. The appointment has now been made, but as
our work continues to expand there are likely to be other vacancies in which you may be
interested. I hope you will feel able to apply to us again when they are advertised.
Your sincerely,
Dear Mr. Johnson,
Thank you for your letter of 15 July enclosing the “Senator” alarm clock, receiving this
morning.
We find your comments on the performance of your clock very interesting and have passed
to our engineers for the inspection and a report. Meanwhile, we are arranging to replace your
商务英语阅读第二版课后答案主编彭
1、_______ after dinner is good for our health. [单选题] *
A. Walks
B. Walking(正确答案)
C. Walked
D. Walk
2、Growing vegetables（）constantly watering. [单选题] *
A. needed
B. are needed
C. were needed
D. needs(正确答案)
3、The rain is very heavy _______ we have to stay at home. [单选题] *
A. but
B. because
C. so(正确答案)
D. and
4、Which do you enjoy to spend your weekend, fishing or shopping? [单选题] *China'shigh-speed
railways _________ from 9,000 to 25,000 kilometers in the past fewyears.
A. are growing(正确答案)
B. have grown
C. will grow
D. had grown
5、The carbon we produce when we breathe is much less than（）produced by a car. [单选题] *
A. one
B. it
C. that(正确答案)
D. those
6、Will you be able to finish your homework _______? [单选题] *
A. by the time
B. in time(正确答案)
C. once upon a time
D. out of time
7、Experts are making an investigation on the spot. They want to find a way to（）the tower. [单选题] *
商务英语谈判课件余慕鸿chapter1
Chapter 1: Introduction to Business Negotiation
1.1 Definition of Business Negotiation
- Business negotiation refers to the process of reaching an
agreement or settlement through discussions between two or more
parties.
- It involves a series of interactions, give-and-take, and
compromise to find a mutually acceptable solution.
1.2 Importance of Business Negotiation
- Business negotiation is crucial for achieving successful outcomes
in various business scenarios such as sales, partnerships, contracts,
and mergers.
- It helps in resolving conflicts, addressing differences, and
building long-term relationships with stakeholders.
1.3 Key Skills for Effective Business Negotiation
1. Active Listening: Paying attention to the other party's needs and
concerns and understanding their perspective.
