下载文档原格式
Unit 6 Transportation and ShipmentRelated Information1. Ship StructureShips are the conveyances running at sea. There are large size and small size ships. However, their structures are almost the same. They are mainly composed of shell, frame, deck, holds and tanks, and the superstructure.2. Ship TypesThere are many types of ships that transport cargoes at sea. According to their use, the cargo ships can be divided into dry cargo ships and tankers.Dry Cargo ShipAccording to the loaded cargo, structure and components, dry cargo ships can be divided into such as follows:①General cargo shipGeneral cargo ships refer to the ships that run termly in the busy cargo transporting shipping lines and mainly transport grocery. The speed of these ships is fast.②Bulk cargo shipBulk cargo ships refer to the ships that transport bulk cargoes without packaging. According to the types of transported cargoes, bulk cargo ships can be divided into grain ships, colliers and ore ships.③Refrigerated shipRefrigerated ships refer to the special ships for transporting refrigerant cargoes that are perishable. There are refrigeration systems in the ships, and the temperature in the ship can be set to meet the requirements of cargoes in each floor.④Container shipContainer ships can be divided into partial container ships, complete or full container ships and variable or convertible container ships.⑤Roll on/roll off shipRolling loading ships are mainly for transporting cars and containers. Loading devices are not necessary for these ships. Usually, uncorked slope is installed on the side or in either end of the ship to join the ship to the dock. While loading and unloading cargoes, cars or trail cars can directly drive into or out of the ship cabins.Tanker①Oil Tanker is a cargo ship designed to carry crude oil in bulk②Liquefied natural gas carrier is a cargo ship designed specially to carry liquefied natural gas.3. Ship TonnageShip tonnage is the unit for calculating ship size, which can be divided into two classes: weight tonnage and dimension tonnage.Weight TonnageShip weight tonnage is the unit for calculating ship weight. 1,000 kilograms is used as 1metric ton, 2,240 pounds as 1 long ton, or 2,000 pounds as 1 short ton. Presently, the metric system is usually applied as the calculating unit. Ship weight tonnage can also be divided into two classes: displacement tonnage and dead weight tonnage.①Displacement tonnageDisplacement tonnage is the number of tons of water weight that a ship in the water displaces, which are also the tons of the ship weight.②Dead weight tonnage-D.W.T.D.W.T. sometimes termed deadweight carrying capacity, refers to the carrying capacity of a ship in transportation. It comprises the cargo, stores, ballast, fresh water, fuel oil, passengers, crew and their effects. It can be divided into two classes: gross D.W.T. and net D.W.T.Gross Dead Weight Tonnage:It refers to the maximum loaded weight that is restricted with the loaded line. It is the total of the weight of loaded cargoes, necessary fuel, freshwater and other spare material.Net Dead Weight Tonnage or Dead Weight Cargo Tonnage—D.W.C.T.:It refers to the maximum weight of loaded cargoes that a ship is capable of transporting. It is also called loaded cargo tonnage. It is the margin of the amount of necessary storage of fuel, freshwater and other spare material subtracted from the total of shipload.Registered TonnageRegistered tonnage is the unit used in ship registration in marine countries, which takes ton as the computing unit. One registered ton is equal to 100 cubic feet or 2.83 cubic meters. Ships’ dimension tonnage can also be divided into gross and net registered tonnage.①Gross registered tonnage (GRT)Also called gross dimension tonnage, it refers to the total inner space or volume of all closed sites in the spaces on board.②Net registered tonnage (NRT)Also called net dimension tonnage, it refers to the difference between the gross tonnage minus the amount of space that is not used for shipping cargoes. It is the equivalent cargo tonnage that the ship can be loaded.Lead-in1. ListeningPassage 11.A2.C3.BTape Script:In shipping goods abroad, the exporter has various alternative methods. These include ship, truck, rail, air and parcel post.The choice will depend on the nature of the product (light or heavy, fragile or sturdy, perishable or durable, high or low in value per cubic meter, etc), the distance to be shipped, available means of transportation, and relative freight costs.For goods having high weight or cubic capacity or value ratio, the usual method of shipping overseas is by ocean cargo vessel. However, when speed is essential, air cargo may be preferred, although more expensive. For example, ski jackets are shipped from Germany to Japan by sea but towards the end of the ski season, air cargo is used.Passage 21. C2. ATape Script:There are many factors that buyers shall take into consideration, they are:Quick. Because foreign buyers, in making a decision to purchase, will be taking into account the exporter’s delivery time. Fast delivery is obviously an important “competitive edge” for an exporter. Of course, the actual delivery date will depend on stock, production as well as shipping time.Carefully. Because the foreign buyer all wants to receive the goods intact. In this way, the exporter gains customer satisfaction and avoids trouble and expenses of filling insurance claims and reshapping all or part of the order.Economically. Because the freight cost can be a substantial part of the final export price. The lower the freight cost, the more competitive the export price quotation.2. Spot DictationPart 11. F2. T3. TTape Script:It is normally best to use ships to transport heavy or bulky goods and liquids. Here, reasonable speed and safety is combined with a relatively economical cost. In shipping your goods by sea, you can choose from different types of ocean shipping: Conference Lines, Non conference Lines, Trump Shipping Lines, or the National Flag Lines.Part 21. transport heavy or bulky goods and liquids2. reasonable speed and safety3. Conference Lines4. Trump Shipping Lines, or the National Flag LinesText ALanguage Study1. supply vt.①to provide,to offer 提供,供应◆We believe that you’ll supply us with 50 cases of Qingdao Beer at attractive price.◆We can supply these goods from stock.②n. goods supplied, providing 供应，供应品◆When new supplies come in, please inform us.◆The goods are in short supply.supplier n.供应商2. acknowledgevt. to admit 承认◆We acknowledge receipt of your letter of March 20.◆We acknowledge your letter of April 5.3. indicatevt. to show 显示, 指示,象征◆Information indicates that other competitors are selling similar goods at a price 10% lowerthan yours.◆Please cable us soon indicating all the terms.indication n.迹象，表明4. contractuala.契约的,合同规定的◆The contractual terms shall be abided by accordingly.◆The contractual trade volume in the first quarter between US and China is much higher thanthat of the same time last year.5. transfer①vi. & vt.to shift 转移◆The goods will be transferred to the destination.◆We may transfer the letter to our branch for their attention.②vi. to change in transit 中转◆You may transfer at the airport.③n. shifting, virement 转移,转账transferable a. 可转让的transferable L/C 可转让信用证6. forward①vt. to send, to transfer 发送,转寄◆We will forward the goods to the port of destination.◆Can you forward this letter to the person in charge?forwarding agent运输公司②ad. ahead 向前地◆We are looking forward to establishing direct business relations with you.7. carryvt.&vi. to ship, to transfer 运送,搬运◆We will carry the goods to the designated port.◆The goods are carried in cartons to stand long voyage.carrier n. 承运人;运输工具carriage n.运输,运输工具,运费on-carriage n. 运输过程8. exceedvt. to be more than... 超过, 比……多◆The supply exceeds demand, resulting in the declining price.◆We are prepared to allow you a special discount of 3%, if your order exceeds USD 5,000. excessive a.超过的,过分的,极度的excessive price 过高的价格excessive insurance 额外保险excessive demand 需求过剩9. notifyvt. to inform 通知◆When all the documents are ready, we will notify you.◆We will notify you of the time of delivery as soon as we make preparation.Notifying Bank 通知行notification n. 通知10. transhipvt. to change ship 转船,转运◆We can tranship the goods via Hongkong so that they may reach you in early time.◆If goods are transhipped at Hongkong, there is a possibility of pilferage.transhipment n.转运,转船◆L/C shall allow transhipment and partial shipments.11. Bill of lading is a document supplied to the exporter by the shipping company that istransporting the goods to their foreign destination, listing, item by item, the goods being shipped.supplied to the exporter by the shipping company和listing, item by item, the goods being shipped是并列定语,修饰document, that is transporting the goods to their foreign destination 修饰shipping company. 这句话的意思是航运提单是由承运货物到国外目的港的航运公司提供给出口商的单证，将装运货物逐一列出。
教案课程名称：___________________________________ 课时：___________________________________ 班级：___________________________________ 任课教师：___________________________________ 教材：_《新视野商务英语综合教程4（第二版）》_Unit 6 Risk ManagementUnit Overview (单元概览)By studying this unit, you are expected to:●learn how to manage risks in global business expansion;●learn from successful and unsuccessful risk management cases in the businessworld;●write a warning letter to a poor-performing employee.Lead-in (主题导入)Task 1●Ask the students to define risk in their own words.●Read the quotes aloud before translation.Task 2Reading A (精读课文)Task 1●Let the students brainstorm different risks that may face a company.●There is no correct or wrong answer in this task.Understanding the TextTask 3●Ask the students to answer the questions with the books closed.●Read the text again to check their answers.Activity 1●Divide the students into pairs to discuss the topic.●Tell them to draw up their own list of risk and reward in life.●Share the opinions in pairs and state the points to support their choices.●Choose several pairs to present their ideas to the class.Activity 2●Introduce the concept of long-term, short-term and medium term plan.●Illustrate the features of different types of plans.●Dived the students into groups of up to five SS to discuss their plans.●Share the plans.●Invite comments and draw a conclusion.Reading B (泛读课文)Activity 3●Introduce the concept of going global.●Study aspects given in the item in pairs.●Ask the students to choose only one aspect to talk about.●Ask them to share their reports with the class.Listening (听力练习)Task 1Introduce this task by asking students to read the setting and statements. Communication Project (商务沟通)Moral Reflections (补充教学资源)Unit Overview患在土崩，不在瓦解。
Unit 6W arm UpCheck V ocabulary Knowledgeafflicted = be affected in an unpleasant or harmful waybug = an enthusiasm or obsessionadventurous = full of new, exciting or dangerous experiencesboard = to enter or go aboard (a vehicle or ship)frightening = scaringlet out = to suddenly make a soundexhausted = completely worn outfailing = undergoing failureChances are = It is very likely ...Script / AnswersI have long been afflicted with the "travel bug". I took many adventurous expeditions to some of the most amazing destinations in the world. Four years ago I boarded a train and made a trip to Canada. When we arrived there, the best snow for skiing fell but unfortunately I caught a cold. I soon developed a cough, a sore throat and a runny nose. There were frightening moments in my travel. Once a friend disappeared over the cliff and everyone let out an ear-splitting scream. Another time after a twelve-hour car ride to the capital I was so exhausted. I checked in to the hotel and relaxed for about an hour before I set out to explore the place, I'm determined to go and see the world until my health begins to be failing.Here is some advice for anyone going on a trip. Make sure to bring your AC power supply! I forgot to bring mine on a trip to Hong Kong this year. So I had to hunt around for a compatible power supply. And don't be embarrassed by your tight budget. Chances are that there is always someone trying to do it for less. Don’t allow yourself to be talked into “extras “ that you don’t need.Listening Task IFirst Listening /Answers1. Diarrhea.2. Concerned.3. He was embarrassed.Check V ocabulary Knowledgeremote = hidden away; secludedcrack = a partial split or breaksqueal = a loud, shrill cry or soundhysterical = uncontrollablemutter = to speak indistinctly in low toneshighlight = an especially significant or interesting detail or eventprescribe = to order the use of (a medicine or other treatment)diet = the usual food and drink of a person or animal1. The illness is called "the runny stomach".2. Tell his stomach condition to a lot of people.3. To be offered the chance to use a new toilet with attendant service.4. Kids took delight in his stomach condition.5. His stomach condition became a topic at a wedding.6. The diagnosis turned to be not as serious as he had expected.Third ListeningScriptI was spending my summer in a remote village in Ghana. I got afflicted with "the runny stomach", as the family I lived with called it. After 5 days of the runny stomach, we left the village and took a 12-hour car ride to the capital city. Needless to say, 12-hour car rides and runny stomachs aren't compatible. Once we had to stop in a village, greet the 20 or so people that were there,give a detailed explanation of my condition, and then I was allowed to use a brand-new porcelain toilet. I was very embarrassed because they had someone clean the toilet and stand outside while I did my noisy business. Through a crack in the bathroom wall I could hear some kids washing the dishes. I was splendid entertainment for the kids. Each time I let out some gas, I heard squeals of delight and hysterical laughter. They also muttered about "runny stomach". But the highlight of my sickness had to be the wedding we attended in the capital. There I was greeted by countless guests. They asked about the details of my stomach condition. On my 8th day of sickness, we went to a private hospital and for the next two weeks I took lots of prescribed antibiotics and drank bottles of oral rehydration salts. My condition began improving in about two days. Much to my disappointment, the stool and blood samples came back negative, so my condition was a result of a change of diet. Needless to say, I learned not to be shy about stomach conditions.Listening Task 2First Listening/Answers1. wear a vest with many pockets2. His money was nearly stolen.3. He found he was carrying his Swiss army knife.Check V ocabulary Knowledgea multi-pocketed vest = a vest with many pocketsshort-term = of or for a short period of timewithdraw = to move backsecurity = Here it refers to airport security, the techniques and methods used in protecting airports and by extension aircraft from crime and terrorism.assign = to set apart for a particular purpose; designatedesignate = to select and set aside for a duty, an office, or a purposefrown = to express (disapproval, for example) by wrinkling the browtriumphant = exulting in success or victory1. his short-term memory was failing2. his pocket was bulging3. it could not be carried aboard a plane4. asking a baggage handler for help5. caused more burden than convenienceThird Listening/Answers for Reference'The multi-pocket vest worked so well that once he relaxed and decided not to put it on and what resulted is that his money was nearly stolen. Another time he carried everything he needed with the vest but neglected that a knife couldn't be taken on board a plane. Again he fell into trouble.ScriptWhen he realized that his short-term memory was failing, my husband decided to wear a multi-pocketed vest. The vest, with its 17 pockets each serving a purpose, did work for a while. Things were going so well that he started to relax a little and one day he turned back to his traditional pants-pocket wallet.Just seconds after boarding the crowded Rome subway4 a pickpocket was attracted by the familiar bulge. My husband stared at him for a moment. Finally the would-be thief withdrew and joined the crowd.My partner became more careful, and the next time he was better organized, all the essentials in their assigned pockets. We had checked in for our flight to Athens. Before boarding I casually asked where his Swiss army knife was. His hand immediately went to the pocket designated forthe knife, and found it safe there. Then his face fell: safe, that is, for anything but air travel.Realizing that his precious knife would be taken away at security, he returned to the check-in counter. Fortunately, the frowning attendant agreed to pack his knife in a little box and check it separately.By the time we got to Athens at midnight we were both exhausted. Our luggage emerged and all the other passengers were gone. My husband was still watching the carousel going round and round and round. Finally, he went to find a baggage handler and a half hour later reappeared triumphantly with his knife.Real W orld ListeningGet the Main IdeasAnswersF T F F T F ? ?ScriptKim: Hey travelers! We are back for another escapist hour o f planning and dreaming. Cindy, author of Sunday's lead piece on travel planning will join us today. So ask away尽管问吧! Andrea: I have a quick question. What is a good time to visit Costa Rica? Would June be a bad month? Thanks!Cindy: Generally Dec. through April is the so-called dry season and May-Nov. is the rainy season, but two things temper that information. First, Costa Rica has microclimates, and it canbe raining in the mountains but not on the coast, along the Caribbean but not the Pacific.Second, even on a rainy day it tends to rain late in the day or the evening and you're stilllikely to get 5 or more hours of sunshine.Anne: I'm in the process of planning our delayed honeymoon this summer, most likely to Europe. I've been abroad a couple of times, but my future husband hasn't traveled as much asI have. But he is adventurous and willing to try anything. I've "done" Italy, and we've both"done" Great Britain, so ruling those two out, if you had 10 days to go travel around Europe, where would you go, or would you take a Mediterranean cruise?Cindy: I'd go to Eastern Europe. Y our dollars will go at least slightly farther so you can get some of the honeymoon element in there, choosing higher end accommodations, for example.I think Croatia sounds like a romantic adventure and in fact I believe it is popular forhoneymooners. What do you say?。
外研社，新编大学英语综合教程4Unit6RiskQuiz1. Choose the one word or phrase that best keeps the meaning of the original sentence if it is substituted for the underlined word or phrase.1. The first span of the bridge is one hundred meters long.A. prefaceB. sectionC. blockD. phase2. Statistics indicate that there are more boys than girls attending school.A. NumbersB. AccountC. SchoolmasterD. Calculations3. Lampreys (七鳃鳗) and hagfish (盲鳗) have slimy, scaleless bodies shaped somewhat like thebodies of eels.A. in some casesB. at some timesC. to some degreeD. for some reasons4. De Vaca did the only wise thing by asking the Indians for food and shelter in their village.A. sensitiveB. sensibleC. sentimentalD. sensational5. The United States was a divided nation in 1850The United States was a divided nation in 1850——half slave and half free.A. alliedB. combinedC. separatedD. united6. Virtually all species of animals communicate either through sounds or through a large repertory ofsoundless codes.A. SimultaneouslyB. AbsolutelyC. BasicallyD. Almost7. A baby's blood has slightly more hemoglobin (血红素) than that of an adult.A. noB. a littleC. evenD. very much8. In a 1983 newspaper poll, Ann Landers, an advice columnist, was listed among the twenty-fivemost influential women in the United States.A. surveyB. articleC. headlineD. conference9. A fundamental premise (前提) of a free-enterprise economic system is that all small business facedifficult competition.A. confrontB. takeC. loseD. appreciate10. A cup of whole milk provides roughly one hundred and sixty-six calories (热量) of energy.A. barelyB. coarselyC. onlyD. approximately11. Tanagers (唐纳雀) are usually found in the forests, where they feed on insects, fruits, and flowers.A. huntB. eatC. keepD. see12. Probability is the mathematical study of the likelihood of an event's occurrence.A. predictabilityB. possibilityC. feasibilityD. undeniability2. Choose appropriate words to complete the following passage.Where do pesticides (杀虫剂) fit into the picture of environmental disease? We have seen thatthey now they now (13)(13)pollutesoil, water, and food, and that they have the (14)powerto make our streams fishless and our gardens and woodlands silent and birdless. Man, (15)however muchhe may like to pretend the contrary, is part of nature. Can he escape a pollution that is now so thoroughly that is now so thoroughly (16)(16)distributedthroughout our world? We know that even single exposures We know that even single exposures (17)(17)tothese chemicals, if the amount is these chemicals, if the amount is (18)(18)large enough, can cause extremely severe poisoning. But this is not the major problem. Thesudden illness or death of farmers, farm workers, and others sudden illness or death of farmers, farm workers, and others (19)(19)exposed tosufficient quantities of pesticides is very sad and should not occur. For the population as a whole, we must be more more (20)(20)concernedwith the delayed effects of absorbing small amounts of pesticides that (21)invisiblypollute our world. Responsible public health officials have Responsible public health officials have (22)(22)pointed outthat the biological that the biological (23)(23)effectsof chemicals are cumulative (累积的) over long periods of time, and that the danger to the individual may the individual may (24)(24)depend onthe sum of the exposures received throughout his or her lifetime. For these very reasons the danger is easily ignored. It is human nature to shake off (摆脱，避开) ) (25)(25)whatmay seem to us a threat of future disaster. "Men are naturally most impressed by diseases which have obvious diseases which have obvious (26)(26)signs," says a wise physician, Dr Rene Dubos, "yet some of their worst enemies slowly of their worst enemies slowly (27)(27)approachthem unnoticed."Your answer Correct answer (13) pollute pollute (14) power power (15) however much however much (16)distributeddistributed(17) to to(18) large enough large enough(19) exposed to exposed to(20) concerned concerned(21) invisibly invisibly(22) pointed out pointed out(23) effects effects(24) depend on depend on(25) what what(26) signs signs(27) approach approach3. Complete the following sentences by translating the Chinese into English.28. If you are aware of what behavior is being rewarded in a given situation,you can change your behavior accordingly(你便可以随之改变你的行为). (accordingly) Your answer Suggested answeryou can change your behavioraccordinglyyou can change your behavioraccordingly29.He found an approximately 56 percent reduction in income(收入减少大约56％) uponretirement among a sample of about 2,000 people. (approximately, reduction) Your answer Suggested answeran approximately 56 percentreduction in incomean approximately 56 percentreduction in income30. Plastic bags are useful for holding many kinds of food,by virtue of their cleanness, toughness, and low cost(因为它们的干净、有韧性和低成本).(by virtue of, toughness)Your answer Suggested answerby virtue of their cleanness,toughness, and low costby virtue of their cleanness,toughness, and low cost31. The military fathers often believe that if they seek help for a problem, they mayrisk the danger of putting themselves in very unfavorable conditions(冒着使他们处于非常不利境地的风险) and thus ruin their career. (risk the danger of)Your answer Suggested answerrisk the danger of putting themselvesin very unfavorable conditionsrisk the danger of putting themselvesin very unfavorable conditions32. To be qualified as a doctor(要成为一名合格的医生)，you have to study a long time and pass exams. (qualify)Your answer Suggested answerTo be qualified as a doctor To be qualified as a doctor33. Artificial silk looks and feels much like natural one(人造丝绸看起来和摸起来很像天然丝绸)，but people still prefer that latter.Your answer Suggested answerArtificial silk looks and feels much likenatural oneArtificial silk looks and feels much likenatural one34. This remarkable girl was sent to me in response to my request for a qualified secretary(应我需要一名合格秘书的要求). (in response to)Your answer Suggested answerin response to my request for aqualified secretaryin response to my request for aqualified secretary35. Art reflects not only the political values of a people(艺术不仅反映一个民族的政治价值观)，but also religious beliefs, emotions, and psychology. (reflect)Your answer Suggested answerArt reflects not only the politicalvalues of a peopleArt reflects not only the politicalvalues of a people36.In many businesses, computers have largely replaced paperwork(计算机已在很大程度上替代了日常的文书工作), because they are fast, flexible, and reliable. (replace)Your answer Suggested answercomputers have largely replacedpaperworkcomputers have largely replacedpaperwork37.Usually, the more difficult a shrub (灌木) is to grow, the higher its price(它的价格越高).Your answer Suggested answerthe higher its price the higher its price (is)。
Unit 6Listen1. serious2. involves3. several4. changes5. families6. means7. painful8. Get a medical checkup to rule out any other illnesses that might be causing signs of depression9. Go to the government services pages and look for health clinics or community health centers10. There are two common types of treatment for depression:medicine and talk therapyThink about it1.Die-hard football fans are those who love football games too much ortake it too seriously. Their love affair with a team makes them pay less attention to their work, their study, or even their families. Their self-esteem soars with victory and plummets in defeat, which sometimes affects their lives long afterwards.2.Yes, I do. And I think almost everyone has his or her own favoritesports or recreational activities, such as reading, watching TV, playing basketball, watching basketball games and playing cards.3. Although I am not a hard-core football fan, I like to watch football matches. But football is just a game, and to me it is a kind oflight-hearted display of athletic prowess. Everyone should have his orher own normal life. We can have our hobbies but we should not overdo it.爱好足球有利健康吗？——为什么球迷知道真相当球队取胜时，铁杆球迷会兴奋到极点；而当球队失败时，他们又会极度低迷。
体验商务英语综合教程4课本答案Unit 1Language reviewA: 1.c 2.h 3.d 4.a 5.b 6.e 7.f 8.gUnit 2VocabularyA:1. monetary regulations ernment bureaucracy3. political stability4. buying habits5. economic situation6. income distribution C:1.d 2.b 3.c 4.b 5.c 6.d 7. d 8. c 9. d 10.d ReadingF: 1 . a 2. a 3. a 4. a 5. aUnit 3P23 vocabularyAPositive meaning: build up, cement, develop, encourage, establish, improve, maintain, promote, restore, resume, strengthen Negative meaning: the rest～～～～～BVery bad Very goodStormy strained cool amicable friendly close excellentC1—5: e d b a eP26 LanguageAa---J: 9 3 2 4 8 1 5 7 10 6B1—5 get on count on build up hold on to put(it) off 6—10 sounded out let(us)down set up draw up call(it)offUnit 4P33Language review1—4: present simple past simple present continuous present perfect P34Vocabulary C1—5: overtook outstripped outbid outvote outmaneuvered6—10: outnumber overbooked overran overcharged oversubscribedUnit 5P40VocabularyA 2—4: e b f h 6—8: g c dB 1. satisfied dissatisfied satisfaction2. motivating motivated motivation3. fulfillment fulfilled unfulfilled4. inspiring inspiration uninspiring5. frustration frustrating frustratedP42 Language reviewA 1—4: c e h b 5—8: d g a fB 1—4: have been conducted be perceived are entered were given5—7: were paid were paid is reducedUnit 6VocabularyB:1. e 2 . f 3 .g 4 . d 5 . c 6 . b 7 . a ReadingB: 1.e 2.g 3. d 4. f 5. a 6. c 7. bP50AWeak moderate stronga bit fairly entirelyslightly increasingly exceptionallymoderately highlyreasonably totallyquite veryrather extremelysomewhatB1. exceptionally, extremely, very2. exceptionally, entirely, highly, totally, very3. fairly, moderately, quite, rather, somewhat4. entirely, totally5. fairly, moderately, quite, reasonablyUnit 7VocabularyB: 2. search engines 3. traffic4, site 5. search 6. key word 7. hits 8.surfers9.on-line 10.directories 11. browse 12.locateC: 1.b 2.a 3. cP58 Language reviewA (先为所有单词排序，从左至右为A到F)A promiseB invitation/requestC speculating about the futureD bargaining 1—6:EF A C D 7—12: C B A/D F E B中的request RevisionP62 Adjective1 persuasive2 coherent articulate eloquent3 inhibited hesitant4 succinct5 lucid6 responsible7 fluent1. fluent2. articulate3. lucid4. inhibited5. succinct6. responsibleP63 Reading1—5: b c d c b 6—10: d b c d bP64 Reading1—7: c b c d c c aP64 Multi-word verbs1.去掉off2.去掉about3.全对4. 去掉for5. 去掉on P65 Prefixes1—4: underperforming overestimated outbid outsource 5—8: undercharged overextended outmaneuvered overrun Passives1. promotion改为promoted2. isolating改为 isolated3. were改为 was4. discussion改为 discussed5. love改为loved6. motivating改为motivated7. be改为being8. assess改为assessedTactful and less~~~~ 1 c,j 2. a,d 3. b,h 4. e,f 5.g,i Intensifying adverbs 1—7:b a e f g d cConditionals1—5:b c b a c 6—12:c a b b c a cReading1—7: c b b a c d aUnit8P69 VocabularyA1-5 b b c a c b 6-12 b b a c a b bB1. ex-president2. bilateral3. predicted4. pro-European5. underdeveloped6. mismanagement7. dishonestCuncommunicative indecisive inefficient unenthusiastic inflexible unfocussedunimaginative disloyal disorganized unpopular impractical unsociable unstable intolerantP72 Language review A1-8 no yes yes no no not sure not sure noB1. should2. might or could3. correct4. must5. correct6. correct7. must8. shouldUnit 10VocabularyA:1. complaints …e2. rapport ...d3. reassure …a4. standards …b5. products . …cB:1.c2. d3. f4.e5.a6. b7. gC:1. get to the bottom of the problem2. pass the buck3. it was the last straw4. slipped my mind5. talking at across purposes6. ripped off7. got straight to the pointLanguage reviewB:1. b 2.a 3.d 4.c Unit 11VocabularyB:1.speed of response2.press conference3.press release4.flow information5.action plan6.contingency plan7.legal action8.admission of liability9.loss of confidence10.damage limitationP96 Language review B1. far2. much3. nowhere near as (远不及)4. slightly5. substantial6. nothing likeUnit 12P101 VocabularyA1. Adjective2. Opposite adjective3. Noun form considerate inconsiderate consideration /considerateness creative uncreative creativity/ creativeness decisive indecisive decisiveness diplomatic undiplomatic diplomacy efficient inefficient efficiency flexible inflexible flexibilityinspiring uninspiring inspiration interested un/disinterested interestlogical illogical logic/logicality organized disorganized organization rational irrational rationality responsible irresponsibleresponsibility sociable unsociable sociability supportive unsupportive supportD1-6 dcabfeP104 Language reviewA 3.empty subjectthe Royal Mail reportpeopleJohn Nicholsonthe reason women don’t like to work for other women the reason women don’t like to work for other women the situation of giving work to other womentry to assert themselves by giving menial tasksB1-7 them they it they we their theyUnit 13Vocabulary1.f2.c3.e4. d5.b6.aListeningA: 1. d 2.a 3. e 4.f 5.c 6.b ReadingC: 1.b 2.b 3.a 4. a 5.a 6.b 7.b D: patible2.odds are stacked againstplementary4.replicateLanguage reviewC:1.d 2. f 3.g 4.l 5.c 6.b7.j 8.a 9.k 10.i 11.e 12.hUNIT B Revision Fixed pairsA: 1.b 2. e 3. c 4.a 5.d 6. f 7. gB: 1.wax and wane2.loud and clear3.hard and fast4.nuts and bolts5.boom and bust6.touch and go7.pros and consNegotiating expressions1.d2. c3.b4.e5.g6.a7.f Reading(P125) 1.d 2.c 3.b 4.a 5. c 6.b 7.d Reading(P126) 1.c 2.d 3.b 4.b 5.c 6.b 7.c8.a Comparisons 1.g 2.e 3. d 4.f 5.a 6.c 7.b OppositesB:1.disobedience2.illegalities3.impatiencermality5.irresponsibility6.unfairnessText reference1.b2.c3. e4.aPresentation language1.h2.f3.g4.e5.a6.d7.b8.c Reading(P129) 1.b 2.a 3.c 4.a 5.c 6.b 7.d。
Unit 6 Money and banking L Note-taking, Retelling & Summarizing1. capital markets 6. interest rates 10. revaluation2. exchange rate7. incentive11, flexible3. monetary8. foreigne>4. buy upcchange reserve5. withdraw9. appreciationII.Word PracticeA.l.D 2. B 3. C 4. B 5. D6. A7.C8.C9. A 10. DB.1. centralization2. flexibility3. monetary4. inflation5. interdependent6. transactions7. consumption8. securities9. interference 10. undisputable11. ignored 12. increasingly 13. valuation 14. savings 15. economicIIL Proofreading and Error Correction1.farther 一further2.primary - prime3.will - would4.occur- occurs5.transform 一transfer6.that - what7.in 一on8.with 一for9.are 一is10.values 一valuedIV Translation1.加入WTO的过渡期充其量只有两年多。
中国必须在这短短的时间内，完成迎接外资进入中国金融市场的战略安排，完成对国有独资商业银行的体制改革，推动符合条件的商业银行上市，在金融全球化的潮流中激流勇进。
2.在“十五”期间，中国必须将几大国有的独资商业银行重组为更多数量的股份制商业银行，由中国人民银行继续担任中央银行的角色。
1. Scientific studies show the love affair with a team may be as emotionally intense as the real thing, and that team clashes have gladiatorial power. 科学研究发现, 对一支球队的喜爱在情感上可能与真正恋爱一样强烈, 而且球队之间的碰撞具有角斗士般的影响力。
·此句为含有两个并列的宾语从句的复合句。
·the love affair with a team may be as emotionally intense as the real thing 为第一分句；that team clashes have gladiatorial power 为第二分句·第一个分句中运用as... as: 用于副词和形容词之前, 以构成比较句型, 其中第二个as 用作介词。
｜类似的结构还有：as tall as his father 和他父亲一样高。
｜This dress is twice as expensive as that. 这件连衣裙比那件贵一倍。
｜He do esn’t play half as well as his sister. 他演奏的水平不及他姐姐的一半。
·第二个分句的主语是team clashes, 谓语动词是have gladiatorial power. 其中that 用以引导宾语从句。
2. It’s possible to trace the roots of fan psychology to a primitive time when warriors fighting to protect their tribes were the true representatives of their race. 这种球迷心理的根源也许可以追溯到原始时期, 那时,为保护部落而战的武士是其种族的真正的代表。
体验商务英语综合教程U n i t_4答案解析(共8页)-本页仅作为预览文档封面，使用时请删除本页-Unit 4 AdvertisingPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 Outdoor advertising is one of the fastest growing _______________ in the market.A marketsB sectionsC segmentsD sectorsD2 The world of outdoor advertising billboards, transport and‘street furniture’ is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising.A worthwhileB worthyC valuedD worthC3 The soaring costs of TV are ______________ clients to consider alternatives.A makingB drivingC promptingD lettingA4 BMW ran a ‘teasers’ campaign in Britain on bus shelters.A exclusivelyB largelyC greatlyD inclusivelyC5 Placing an ad on a bus shelter for two weeks ________________ at about £90.A works onB works awayC works outD calculatesD6 We are facing a ________________ with our market share. What are we going to do about itA promotionB saleC orderD crisisA7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns.A effectiveB efficientC effectD efficaciousC8 Focus now needs to ________________ potential clients that itstill has plenty of creative ideas to offer.A ensureB assureC convinceD persuadeB9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.A offerB presentC supplyD furnishD10 The little village where he lived would be a popular tourist ________________.A placeB siteC visitD resortB11 Thank you for the above order ______________ our bicycles.A ofB forC byD againstC12 It is stipulated in our Sales Confirmation No. 2007021 ____________ the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007.A whichB whereC thatD whatA13 You requested that 80% of the bicycles ____________ in March and the balance in April.A be shippedB shippedC to shipD have beenshippedC14 Although we have the quantity ______________ stock, it is too late for us to ship 80% of your order in March.A fromB forC inD atD15 We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order.A askedB to askC being asked DaskingA16 You now wish to advance the date of shipment ____________ one month.A byB toC forD atA17 In the circumstances, we regret ___________unable to meet your request.A to beB beingC beD having beenA18 In this case, you must _____________ the additional charges.A bearB have borneC to bearD bearingD19 Please take the above ____________ account and let us know your decision as soon as possible.A toB forC byD intoB20 We are pleased to inform you that the captioned order _____________ now been dispatched.A haveB hasC areD isPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 竞争对手产品Competitors’ products2 隐性广告Subliminal advertising3 广告媒体Advertising media4 体育赞助Sports sponsorship5 免费样品Free sample6 广告标语Advertising slogan7 大众媒体Mass media8 售点展示point-of-sale display9 户外广告Outdoor advertising10 大众市场Mass-market11 电视黄金时段栏目广告Prime-time TV slot12 市场份额Market share13 街道设施Street furniture14 公交车候车亭Bus shelter15 金融服务financial service16 营销组合Marketing mix17 公共关系Public relations18 广告宣传活动Advertising campaign19 价格促销Price promotion20 潜在客户Potential clientPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.world of outdoor advertising billboards, transport and ‘street furniture’ is worth about $18 billion a year, just 6% of all the world’s spending on advertising.整个户外广告市场（露天广告牌,公共交通和路边设施）大约价值180亿美元一年,只占了全世界广告支出的6%。
Unit 6 RiskStarting upC- D1 doing nothing2 credit or guarantee risk3 political risk4 risk of catastrophe or disruption (= the risk of not being able to continue business as usual because of some unforeseen event).Vocabulary: describing riskB1e 2f 3g 4d 5c 6b 7aListening: managing riskA1 doing nothing2 credit or guarantee risk3 political risk4 risk of catastrophe or disruption1 a) true b) true c) false2. 1) The company will end up with an obsolete product in an obsolete market.2) The customer may not pay.3) Government actions may change the situation.4) A company may encounter fraud or criminal damage.Bpanies should have good quality, up-to-date and reliable information available.2.They should have a good management team in place to identify and deal with risks.3.There should be good lines of communication between the people in the company who willpay an important role in dealing with any risk.C1. A printing press was using out-of-date technology. It had a sk illed workforce, but hadn’t keptup with the market and had to close down. Lesson: Companies must keep up with evolving technology and market demands or go out of business.panies sold goods on credit and were never paid. Lesson: Check the credit status of thecompanies you trade with, or demand payment up front.Reading: Risks from globalizationB1e 2g 3d 4f 5a 6c 7bD1 globalisation2 the development of communication technologiesEa)terrorism, kidnapping, petty crimeb)direct action by pressure groups, consumer activism, human rights demandsc)international sanctions, currency devaluationd)organised crime, fraud, corruption, extortion, petty crimeFFor example, the Ss might mention oil companies and environmental protest, pharmaceuticals companies and protestors against testing drugs on animals, or an economic recession that particularly affects certain types of company.Language review: Intensifying adverbsMost adverbs are formed by adding –ly to the adjective. For adjectives ending in–ic, for example dramatic or economic, add –ally.BPossibly answers:1 exceptionally, extremely, very2 exceptionally, extremely, highly, totally, very3 fairly, moderately, quite, rather, somewhat4 entirely, totally5 fairly, moderately, quite, reasonablyCS1: What did you think of the presentation?S2: Fascinating. And the speaker was incredibly well-prepared. All the equipment worked first time and the handouts were very useful.Skills: reaching agreementB1 Disagreeing2 Giving opinions3 Giving opinions, Disagreeing4 Agreeing5 Agreeing6 Agreeing, Emphasising7 Giving opinions, Emphasising8 Making suggestions9 Giving opinions 10 SummarisingC1 to 1This role play can be done 1 to 1. ask the students to choose one of the roles. You take one of the others. Don’t forget to note language points for praise an d correction afterwards.Case studyExamples of possible explanations:Assets, other than stock, have declined in value, by 20 percent. Perhaps they have sold some equipment or property, or the overall value of its equipment has fallen because it is not being replaced.Stock has more than doubled in value, perhaps indicating an increase in stock that they have not succeeded in selling.Sales have declined by 25 percent, and profits even more sharply, confirming the difficult situation described above.。
Unit 6 RisksUseful InformationRisk is the probability of losing something of value. Since we value life above other things, the greatest risk for most people is the risk of death. Yet life itself, to the best of our knowledge, is ultimately limited. Th e key word here is “ultimately”. Since we hope to live a lot longer, we easily overlook the routine and long-range risks associated with being human, and concentrate instead on other sorts of risks. We rarely think about the chances of death, disability, or disaster, or try to predict the times of their occurrence. Walking across the street in many cities is more dangerous than riding an airplane across an ocean, but many people give no thought to the former and have great fear of the latter. People eagerly do dangerous things for recreation that they would rarely do at work, such as scaling a steep mountain or skiing rapidly down it. Young people are especially willing to take foolish chances for the sheer joy of doing so, or because they discount the probability of adverse outcomes. Yet they should probably be much more careful than their elders, since they have longer life expectancies remaining and thus have more at stake.Other things we value include health, safety, money, property, relationships and happiness. There are risks attached to the loss of any of these. Hypochondriacs exaggerate the risks of ill health or injury. Ironically the precautions taken to promote health and safety may add to a hypochondriac’s perception of the risks involved. A wise investor takes calculated risks with money, and tries to choose reasonable risks over unreasonable ones. A compulsive gambler, on the other hand, is so addicted to risk that there is little thought of the loss that inevitably follows from gambling indefinitely against the odds. So risk itself may at times be perceived as a reward.Optimists and pessimists have opposite attitudes toward risk. Extreme optimists always expect the best. Therefore they try to maximize gain. More cautious optimists may try to maximize the minimum gain. Extreme pessimists always expect the worst. Therefore they come to expect the maximum loss. More moderate pessimists may try to maximize the minimum loss. The science of cost-benefit analysis studies these and other strategies for managing risk. So does actuarial science (保险计算科学), with special emphasis on the risks of death, injury, or illness.One way to manage risk in ordinary life is through rational planning. By considering alternatives and balancing the greatest or most likely risks against the greatest or most likely rewards, we can often make better decisions and give greater consideration to long-term outcomes. By always having a contingency plan in case our main plan fails, we can usually avoid catastrophes. But planning takes effort, and we must balance this effort against the pleasure of doing things spontaneously because they are not very important or not very risky, and plan other things carefully because they are very important or very risky.Part OnePREPARATION1. Risks in Jobs1Note: Students may have different ideas in grouping these jobs. That’s natural.2. Which activity is riskier?STEP ONEThe following is a list of the activities from the riskiest to the safest:rock climbing→skydiving →driving a motorcycle→being a 65-year-old man→skiing→flying in an airplane→ driving a car→ working on a farmSTEP THREE—I prefer to do rock-climbing. I know it’s a risky sport but I really want to challenge myself and see how I can use my muscles and brain to do a tough job. You may ask why I like this risky sport while there are so many safer ones to test my strength and determination.I was born in a mountain area and I’ve been enjoying mountain climbing since mychildhood. I always feel excited while climbing a mountain, and rock-climbing is even more exciting. It’s true rock-climbing is full of dangers, but life itself is full of dangers too. With modern equipment and our brains, we can prevent serious accidents and minor injuries won’t hurt us too much.—I don’t think I would like any of the activities listed. Actually I don’t like sports. As far back as I can recall, my childhood was spent in hospital. In other words, I was in poor health for a long time. When other children in the neighborhood began their training in sports, I had to go to hospital and take medicine to survive. In that case, I wasn’t allowed to play outdoors most of the time. In addition to my physical weakness, I’m cautious by nature. I don’t like to take any risks in my life. Anyway, I’m an excellent chess player. My father taught me how to play chess and bought several books about chess to improve my skill. So chess is something I enjoy most.3. Why Would People Like to Take Risks?Sample:2I am really impressed by these quotes. They tell us that life is full of risks. As Ali put it, he who is not courageous enough to take risks will accomplish nothing in life. So taking risks is an essential part of growth and progress. If we look at some famous people we know, obviously they are all good risk takers.In addition to making achievements, some people take risks to enjoy a new experience and to challenge themselves. They want to look like a courageous guy or a strong person. Taking risks will make them feel more confident and competent. They also want to enjoy the excitement in risk taking because their lives are otherwise too peaceful and comfortable.Part TwoREADING-CENTERED ACTIVITIESIn-Class ReadingPre-ReadingSampleThe three riskiest things I do in a normal day: ride my bicycle in heavy traffic; run down stairs; do scientific experiments.Passage ReadingWords, Phrases and Grammatical Points1. risk关于risk的词组有很多：at risk处于危险之中e.g. I) The disease is spreading, and all children under five are at risk.II) Heart disease can be avoided if people at risk take medical advice.at the risk of冒……的危险e.g. I) He saved my life at the risk of losing his own.II) At the risk of offending you, I must tell you that I disapprove of your behavior.run the risk of冒……的危险e.g.I) I don’t want to run the risk of meeting George.II) I was afraid to run the risk of betting on the game.take a risk/risks冒险做可能失败或危险的事e.g. I) You are taking a big risk driving so fast.II) But he must be cautious; he must take no unnecessary risks.2. “And from these threats come questions that we must pose to ourselves…” (l. 6)1) This sentence means that these threats give rise to questions that we must ask ourselves.当句首状语为表示地点的介词词组，谓语动词为go, come等表示位置转移的动作动词时，句子通常全部倒装。
《体验商务英语4 综合教程》课程教学大纲一．课程基本信息课程编号：0142524课程类别：选修总学时：36课程简介：商务英语课程作为翻译专业的一门专业先选课程，主要目标是培养学生掌握国际贸易的基础知识、基本技能，能独立从事一般的对外贸易业务工作。
具备听说读写译的基本技能，语音语调正确、语法概念清楚，能用英语较熟练地从事外事接待、外贸业务洽谈的口、笔译工作。
在培养学生英语语言能力的同时让学生了解和熟悉各种商务情景和商务活动，掌握相关的商务及商务文化知识，并使他们能够把所学的知识运用到各种商务活动中。
二．教材简介教材名称：体验商务英语综合教程4教材编者：David Cotton;David Falvey; Simon Kent;《体验商务英语》改编组出版社：高等教育出版社教材情况简介：本教材话题紧跟国际经济发展形势，循序渐进地训练学生用英语进行调研分析、归纳总结和使用正确语体作书面或口头表述的能力。
既可以帮助在校生了解真实的商务环境和话题，学习地道的商务英语；也可以帮助从事各种经济活动的商务人员通过语言技能综合训，较快地提高语言能力。
将国际商务活动引入课堂，体验真实的商务世界。
角色扮演和案例学习将体验式学习引向深入，教学设计严谨，为体验式学习打好基础。
教学资源丰富，为体验式教学提供有力支持。
三．课程教学内容教学重点与难点1.重点：掌握各种商务活动情景对话中的语言要点及专业词汇2.难点：由于缺乏实战经验，学生难以理解不断涌现的商务方面的新知识和商务活动的实战环节。
教学内容、目标与学时分配教学内容教学目标课时分配Unit1 Communication 掌握 4 Unit2 International marketing 掌握 4 Unit3 Building relationships 掌握 4Unit 4 Success 掌握 4 Unit 5 Job satisfaction 掌握 4 Unit 6 Risk 了解0 Unit 7 E-commerce 掌握 4 Revision Unit AUnit 8 Team building 了解0 Unit 9 Raising finance 了解0 Unit 10 Customer service 了解0 Unit 11 Crisis management 了解0 Unit 12 Management styles 掌握 4 Unit 13 Takeovers and mergers 了解0 Unit 14 The future of business 了解0 Revision Unit B四．课程各教学环节的基本要求课堂讲授：要求学生在课堂上就国际商务中的各种场景进行对话和听力练习，并通过看录像、VCD及听录音和MP3等多媒体手段提高学生的商务英语听说能力。
