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新视野商务英语视听说第一单元听力原文Unit 1Task 2.1Cater: Come in, please.Yang: Good morning, sir. I’m Karen Yang.C: Good morning, Miss Yang, I am Kevin Carter, the Administration Manager. Take a seat, please.Y: Oh, is that your wife, Mr. Carter? She is so beautiful.C: Thank you. Ah- Miss Yang, I’ve gone through your resume. I’d like to ask you some questions now if you don’t mind.Y: Not at all. Go ahead, please.C: Well, can you tell me why you would like to work as a medical representative with us.Y: I really think I’d like this kind of work, because I’ve been a doctor for three years. I want to apply for this position because I want a change.C: Don’t you think it’s a pity for you to leave your present job?Y: To some extent, it is. I have learned a lot in the hospital. Bur I would like to try a different kind of like. By the way, could you tell me how much the job pays?C: Sure. There is a five-month probationary period when you will only get 2,000 RMB a month. After that, we’ll determine your salary according to y our performance.Y: Oh, I see. Then, could you tell me something about the paid holidays, insurance, and things like that?C: Every employee in our company gets life insurance and unemployment insurance. You will get two weeks paid holiday in your first full year.Y: That sounds fine. How much time will it take for me to be promoted here?C: Promotion is not certain. It depends on your ability and performance. Maybe we’ll send you to one of our branches if you like.Y: No problem. I hate staying in one place all the time. But in which cities do you have branches? And, where is your company based?C: Our company is based in New York, with branches in many cities, such as Philadelphia,Beijing and London.Part 4Video 1Chen Bo: Good morning, Ms. Mandel.Ms. Mandel: Good morning. Sit down, please.C: Thank you.M: You are Chen Bo, aren’t you? I am Cathy Mandel, Director of the HR Department.C: Yes, I’m Chen Bo. Nice to meet you, Ms. Mandel.M: Nice to meet you, too. I’ve gone through your resume and would lik e to know more about you.C: Thank you for your interest in me.M: To start with, would you like to tell me a bit about yourself?C: Sure. I’m a senior student at Guangdong University of Finance. I expect to graduate this summer. My major is international finace.M: So, why did you choose our company?C: As far as I know, your company is one of several leading international consultant corporations which came to China after China entered WTO. I think working here would give me the best chance to use what I’v e learned at university.M: As a major in international finance, what do you think you can do in consultancy?C: Well, I know how to tackle problems. For example, I know I must first analyse the problem, I know I must first analyse the problem and work out its major cause. Then I will be able to search for ways to solve it from the available data.M: Sometimes data is not enough. Have you got any relevant experience in this field?C: Last year, during the probationary period, I was involved in the restoration of a factory in Nanjing. I really learned a lot from the experience especially how to assess people’s strengths and abilities.M: Can you cope with hard work under pressure and in a tough environment?C: No problem. I don’t care about pressure or the en vironment, as long as I enjoy the work.M: Good. Now, do you have any questions to ask?C: Yes, I’ve got one. Are there any opportunities for Chinese employees to be transferred to the head office in New York or other branch offices around the world?M: Probably. I think you are likely to be sent to work an overseas branch to get experience later on once when you have proved your worth.C: Oh, great. If I’m accepted, I will do my best for the company.M: I wish you luck! We’ll notify you of our final decisi on by Friday.C: Thank you, Ms. Mandel. Goodbye.M: Goodbye.Part 5Video 2Merry Wang: May I come in?Harry White: Yes, please do.M: Good morning, sir. My name is Merry Wang. I’ve come for an interview, as requested.H: Nice to meet you, Miss Wang. I am Harry White, Director of the HR Department. I was expecting you. Please, take a seat.M: Thank you.H: Well, Miss Wang, you are applying for the position of Sales Manager, right? How did you know about our company?M: I got to know your company from your TV commercials. They are elaborately designed and produced, and leave me deep impression.And in the summers of 1997 and 1998 I worked as a salesgirl for your company in Guangzhou.H: Really? That’s good. Then you must know something about our company?M: Yes, a little. Your company is very famous. Your cosmetics and skincare products are very popular with women all over the world.H: Hug, that’s right. Miss Wang, can you tell me which university you attended?M: Sin Yat-sen.H: And what degree have you got?M: I have a bachelor’s degree in business administration.H: How is your English? You know, some staff members in our company are Americans,so conversational English is very important.M: I passed TEM 8 at college, and I am good at oral English. I thank I can communicate with Americans quite well.H: Good. I know you are now with United Butter. What is your chief responsibility there?M: I’ve worked there for five years, since I graduated from college. Two years ago, I was appointed Brand Manager – responsible for the Panda line of biscuits.H: Why do you want to change your job?M: I want to change my work environment, seek new challenges and broaden my experience. That’s why I want to move into sales.H: What do you think is the most important qualification for a salesperson?M: I think it’s self-confidence and quality products.H: I agree with you. What salary would you expect to get here?M: Well, I would leave it to you to decide after you consider my abilities. My current annual income at United Butter is 150 thousand. But, er,… could you tell me a little more about what the job entails?H: You would be in charge of all the sales activities, for all hair products in northeast China. This would involve market analysis, client service and development, sales promotion, and regular customer satisfaction surveys. You’d report directly to the Regional Sales Director. Do you have any other questions?M: Yes, only one. When can I have your decision?H: I need to discuss with other board members. We’ll notify you of our decision as soon as possible. But… to be honest, you seem to be a good candidate with the right kind of experience and personality. You’re high on my list.M: That’s good! Thank you, Mr. White. I look forward to hearing from you. Goodbye.H: Goodbye.。
Unit 12. Part 2 Listening Practice: Task 1(1) I hope the noise isn’t bothering you?It’s no bother!(2) Why don’t we start at the workshop?Sure. I’ll follow you.(3) What did you think of our factory?Very big and modern.(4) What’s your overall impression?I’m very favourably impressed.(5) How big is your factory?The multiplex of 9 buildings totals 767,708 square feet of floor area.(6) What is your market share?45%(7) How many workers are there in your factory?At present, there are 2,000 workers at the plant.(8) Well, shall we have a break? You must be tired, having seen all of our plants all at once.Not really. But there is a lot to take in. L et’s have break!(9) Are all the products available now?Of course.We have good stock levels.(10) Is there anything else you’d like to see?I’d like to visit your research department.Task 2-2Richard: Good morning. Welcome to our company.Thomas: Good morning. Thank you for your reception.R: I’m Richard Black, the Sales Manager.T: Nice to meet you, Richard. I’m Thomas Brown, the Purchasing Manager from ATC,R: How was your journey?T: Not woo bad. Thank you. Er… Let’s turn to business. Could you tell me how large the plant is? R: It covers an area of 25,000 square metres.T: When was the plant set up?R: In the early 1960s.T: What are your newest products?R: Here are some brochures about our product. Please look on Page 13; all the new products are listed there.T: These products are pretty good. Could you briefly tell me about your production methods? R: Of course. I can show you our production systems on video.T: OK. But if you don’t mind, I prefer seeing the factory for myself.R: That’s fine. I was hoping you would. If you have enough time, we’ll be pleased to give you a tour.T: That’s very kind of you. I’ve been looking forward to seeing your factory.R: When can we arrange the tour? What time would be convenient for you?T: I’m free tomorrow. There’s nothing like seeing products being produced firsthand.R: That’s for sure. You’ll know all about them after the tour.T: I hope to learn a lot from this visit.Part 3. Language Focus A: Follow-upPractice: Task 1Richard: Thank you for coming today, Thomas. We can start any time you’re ready.Thomas: Hello, Richard. I’m all set.R: You said yesterday that you wanted to see the production line. The tour will last about an hour. T: No production.R: First, you’ll have to put on this helmet, I’m afraid.T: OK. But, this one seems a little small.R: Please try this one.T: That’s much better.R: Well, this is our production shop. We will start with the assembly line.T: That’s fine. I’ll just follow you.R: Please stop me if you have any questions.T: OK. I’d like to know if the assembly line is fully automated.R: No, it’s half-automated.T: What’s the monthly output?R: 5,000 units per month. But we’ll be making 6,000 units at the beginning of November.T: That’s wonderful. What’s your usual percentage of rejects?R: Only 1% in normal operations.T: It’s amazing. How do you control the quality?R: All products go through three checks during the whole manufacturing process.T: How do you do that?R: First, our workers will confirm the quality of each part according to the regulations at every point in the process. We also have computer-controlled equipment to test the quality of the semi-finished product and of the final product as well. Lastly, we send some products to our public quality-control centre for checking.T: Wonderful. One more question: Is every part of the process, from the first stages to the finished product, carried out at this plant?R: Absolutely. That keeps us competitive in the tough international market.T: Is that where the finished products come off?R: Yes.Part 4.Video 1P: Welcome to our Ford Rouge Factory tour. First, let me give you a brief introduction of Ford. Ford Motor manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and 108 plants worldwide, the company has core and affiliated automotive brands. The Ford Rouge Factory is located in the south of Detroit at the meeting of the Rouge and Detroit Rivers. The original Rouge complex is a mile and a half wide and more than a mile long. The multiplex of 93 buildings totals 15,767,708 square feet of floor area. Buildings include plants for tire-making stamping, engine casting, frame and assembly. A massive power plant produces enough electricity to light a city the size of nearby Detroit, and a soybean conversion plant turns soybeans into plastic auto parts. Our factory tour has four parts: First, you will take the Historic Driving Tour. Buses will transport you for a narrated tour past famous land marks and behind the scenes of this massive manufacturing complex. It will take approximately20 to 30 minutes. Second is the Rare Historic Footage Viewing. Here you will see a short film of rare, never-before-seen historic footage. You will learn about the triumphs and tragedies surrounding the Rouge. It takes 13 minutes. Third is the Virtual Reality Experience. A virtual reality will provide you with a 360-degree look at how automobiles are made. The approximate time for this is 15 minutes. Finally, we come to the Assembly Plant Walking Tour. You will tour the factory and see where the new Ford F-150s are assembled in the new, lean and flexible manufacturing plant. Visitors will have the opportunity to view the final assembly process from a elevated walkway. The tour takes about 30 to 45 minutes.Part 5. Language Focus B: Follow-upPractice: Task 1Richard: That’s the end of the factory tour, Thomas.Thomas: It’s very kind of you, Richard. Thank you. The tour of the production shop has given me a very good idea of your production process.R: My pleasure! What’s your general impression, Thomas?T: Very impressive. I especially enjoyed the speed of your assembly line. It gives you an edge over your competitors.R: It does. No one can match us where high performance production speed is concerned, and you know, we owe that to our engineers and technicians. They designed and built the assembly line and succeeded in making it operational within six months.T: How much do you spend on new product development every year?R: About 8% to 10% of the gross sales.T: That’s a lot of money. Terrific! If I placed an order right now, how long would it be before I got delivery?R: It would largely depend on the size of the order and the items you want.T: Yes. What’s that building opposite us?R: That’s the warehouse. We keep a stock of the faster moving items so that urgent orders can be met quickly.T: Could you give me some brochures on your products? I’d like to let my manager know more about your production; and if possible, maybe he could also visit the plant someday.R: OK. Here’s our sales catalogue and some literature. Just let me know if you want to bring anyone else for a tour.T: Thank you very much.Part 6.Video 2Lily Wu: Hello! Everyone, I’m Lily Wu. Welcome to our factory and to the virtual Victory Instant Noodle Factory tour. I will be your guide for the tour. First, I want to give you a brief history of the manufacturing process of instant noodles. The first instant noodles were made in Japan in 1958. Today noodles are known around the globe. All over the world, every year, they are consumed at about 80 billion meals. Do you know how instant noodles are made? For such a simple-looking product, the manufacturing process is actually quite complex. Here we reveal the secrets of how instant noodles are made. All the facts are waiting for you on this virtual instant noodle factory tour. Please look at the PowerPoint slides. First, flour is transported by truck from storage silos. The flour is mixed and kneaded in a mixing machine to produce noodle dough. The dough is passed through a pair of rollers to roll it into sheets. The sheets are cut into fine strands. Pre-steaming gelatinses the noodles for easier digestion.The noodles are separated intomeal-sized blocks which are shaped into moulds. Noodles are first cooked in oil and then dried for easy storage and quick preparation by the consumer. The end! Packages of noodles are packed in boxes for shipping. That is the process required to produce instant noodles! Now let’s go to the production shop.。
Scripts Unit 1Part II Listening and SpeakingTask 1 FAQs in job interviewComments on the three questions:Point for Q 1: Tell me something about yourself.Sample answers:Q1.I am graduating in June from ABC University and my major is hotel management. I am an outgoing, energetic person. I enjoy teamwork very much. As part of my degree program, I needed to finish different projects with my teammates. I possess excellent interpersonal skills and a very positive attitude. My career aspiration is to become a successful hotelier（旅馆经理）. During my internship at the Grand Hyatt(君悦酒店), I worked as a receptionist. My duties included offering friendly and efficient check-in and check-out service to guests, answering phone calls, taking and passing on massages to guests. I find that if I can make the guests happy, I will be very happy, too.Q2.I received honors in several school-wide English and computer contests. I enjoy working with people from different backgrounds. I am good at communicating, organizing and coordinating. If something blocks my path, I will look for a solution. I never give up easily.Sometimes I receive comments that I need to improve in the area of filing(文件归档). I am now trying to improve by learning from others.Q3.Interest and career development are two of my criteria in the choosing a job. Interest is the best motivation. I love the hotel business, so I will definitely devote myself to it. Moreover, high job satisfaction can be attained when the job is what I am interested in.Career development is very important for me when choosing a job. From what I know, Shangri-La provides equal career advancement for all staff. The job rotation(轮换)plan and individually tailored(定做的)training program are really exciting and helpful for young people like me.Task 2 Inappropriate questions in job interviewScript:M: Come in, please.W: Good morning, sir. I’m Karen Yang.M: Good morning, Miss Yang. I’m Kevin Carter, the Administration Manager. Take a seat, please.W: Oh, is that your wife, Mr. Carter? She is so beautiful.M: Thank you. Ah… Miss Yang, I’ve gone through your resume. I’d like to ask you some questions now, if you don’t mind.W: Of course not. Please go ahead.M: Well, can you tell me why you would like to work as a medical representative with us?W: I really like this kind of work, and having been a doctor for three years, I want to apply for this position for a change.M: Don’t you think it’s a pity for you to leave your present job?W: To some extent, it is. I have learned a lot in the hospital. But I would like to try a different kind of life. By the way, could you tell me how much the new job pays? M: Sure. There is a five-month probationary period(试用期) and you can only get RMB2,000 for each month. After that, we’ll determine your salary according to your performance.W: Oh, I see. Then, what about the paid holidays, insurance, and things like that? M: Every employee in our company enjoys life insurance(人寿保险) and unemployment insurance. In addition, they enjoy two-week paid holidays.W: That sounds fine. How much time will it take for me to be promoted here?M: I’m not sure. It depends on your ability and performance. Maybe we’ll send you to one of our branches, if you like.W: No problem. I hate staying at one place all the time. But in which cities do you have your branches? And, where is your company based (把总部设在…)?M: Our company is based in New York, with branches in many cities, such as Philadelphia, Beijing and London.…Key:Is that your wife, Mr. Carter? She is so beautiful.Avoid asking interviewer personal questions or making personal comments.Could you tell me how much the new job pays?The interviewer might infer from these questions that you are only interested in your own needs and not those of their company. Wait until the employer raises these subjects to discuss them.What about the paid holidays, insurance, and things like that?How much time will it take for me to be promoted here?But in which cities do you have your branches? And where is your company based?It is also unwise to ask about things you should have already known. You are only telling the interviewer that you haven't done your homework.Part IV Viewing and SpeakingVideo 1 Applying for the position of financial consultantScript:Chen: Good morning, Ms Mandel.Ms. Mandel: Good morning, sit down, please.Chen: Thank you!Ms. Mandel: You are Chen Bo, aren’t you? I’m Cathy Mandel, Director of the HR Department.Chen: Yes, I’m Chen Bo. Nice to meet you, Ms. Mandel.Ms. Mandel: Nice to meet you, too. I’ve gone through your resume and would like to know more about you.Chen: Thank you for your interest in me.Ms. Mandel: To start with, would you like to tell me a bit about yourself?Chen: Sure. I’m a senior student at Guangdong University of Finance. I expect to graduate this summer. My major is international finance.Ms. Mandel: So why did you choose our company?Chen: As far as I know, your company is one of several leading international consultant corporations(咨询公司) which came to China after China entered WTO.I think working here would give me the best chance to use what I’ve learned at university.Ms. Mandel: As a major in international finance, what do you think you can do in consultancy?Chen: Well, I know how to tackle problems. For example, I know I must first analyze the problem and work out the major cause. Then I will be able to search for ways to solve it from available data.Ms. Mandel: Sometimes data is not enough. Have you got any relevant experience in this field?Chen: Last year, during the probationary period, I was involved in the restoration of a factory in Nanjing, I really learned a lot from the experience, especially how to access评估people’s strengths and abilities.Ms. Mandel: Can you cope with hard work under pressure and in a tough environment?Chen: No problem, I don’t care about pressure or the environment as long as I enjoy the work.Ms. Mandel: Good. Now, do you have any questions to ask?Chen: Yes, I’ve got one. Are there any opportunities for Chinese employees to be transferred to the head office in New York or other branch offices around the world? Ms. Mandel: Um, probably. I think you are likely to be sent to work in an overseas branch to get experience later on once you’ve proved your worth.Chen: Oh, great. If I’m accepted, I will do my best for the company.Ms. Mandel: I wish you luck! We’ll notify you of our final decision by Friday. Chen: Thank you! Ms. Mandel. Good-bye.Ms. Mandel: Goodbye.Key:Reasons for joining the companyIt is one of the leading international consultant corporations which came to China after China entered WTO.Working in this company would give him the best chance to use what he has learned at university.Relevant work experienceHe was involved in a factory restoration in Nanjing.QuestionsAre there any opportunities for Chinese employees to be transferred to the headoffice in New York or other branch offices around the world?Result of the interviewChen Bo will be notified of the final decision by Friday.Video 2 Applying for the position of Sales ManagerScript:Wang: May I come in?Mr. White: Yes, please do.Wang: Good morning, sir. My name is Merry Wang. I’ve come for an interview, as requested.Mr. White: Nice to meet you, Miss Wang. I am Harry White, Director of the HR Department. I was expecting you. Please, take a seat.Wang: Thank you.Mr. White: Well, Miss Wang, you are applying for the position of Sales Manager, right? How did you know about our company?Wang: I got to know the name of P&G from such famous brands as Rejoice 2&1, Head & Shoulders and Pantene. Also in the summer of 1997 and 1998, I worked as a sales girl for P&G in Guangzhou.Mr. White: Really? That’s good. Then yo u must know something about our company? Wang: Yes, a little. P&G is a famous company. Your cosmetics and skincare products are very popular with women all over the world.Mr. White: T hat’s right. Miss Wang, can you tell me which university you attended? Wang: Sun Yat-sen.Mr. White: And what degree have you got?Wang: I have a bachelor’s degree in business administration.Mr. White: How is your English? You know, some staff members in our company are Americans, so conversational English is very important.Wang: I passed TEM 8 at college, and I am good at oral English. I think I can communicate with Americans quite well.Mr. White: Good. I know you are now with United Butter. What is your chief responsibility there?Wang: I’ve worked there for five years, ever since I graduated from college. Two years ago, I was appointed Brand Manager—responsible for the Panda line of biscuits.Mr. White: Why do you want to change your job?Wang: I want to change my work environment, seek new challenges and broaden my exper ience. That’s why I want to move into sales.Mr. White: What do you think is the most important qualification for a salesperson? Wang: I think it’s self-confidence and quality products.Mr. White: I agree with you. What salary would you expect to get here?Wang: Well, I would leave it to you to decide after you consider my abilities. My current annual income at United Butter is 150 thousand. But, er, … could you tell me a little more about what the job entails?Mr. White: You would be in charge of all the sales activities, for all P&G hairproducts in northeast China. This would involve market analysis, client service and development, sales promotion, and regular customer satisfaction surveys. You’d report directly to the Regional Sales Director. Do you have any other questions? Wang: Yes, only one. When can I get your decision?Mr. White: I need to discuss with other board members. We’ll notify you of our decision as soon as possible. But … to be honest, you seem to be a good candidate with the right kind of experience and personality. You’re high on my list.Wang: That’s good! Thank you, Mr. White. I look forward to hearing from you. Goodbye.Mr. White: Goodbye.Key:o 1. F T F F To 2. 1) Sales Manager2) Five3) Brand Manager4) biscuits5) Business Administration6) oral English。
Unit 1- Lesson 1Audio Script：McDonald’s Corporation (MCD) is one of the leading fast-food restaurant chains in the world, touching the lives of people every day. As the world’s largest chain of restaurants, it primarily sells hamburgers, chicken, french fries, milkshakes, soft drinks, etc.The business began in 1940, with a restaurant opened by brothers Dick and Mac McDonald. Initially, they just owned a hotdog stand. But after establishing the restaurant they served around 25 items, which were mostly barbecued. It became a popular and profi tabl e teen hangout.Their introduction of the “Speed Service System” in 1948 established the principles of the modern fast-food restaurant. The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc on April 15, 1955.In effect, Kroc opened his first and the overall ninth restaurant in Chicago, Illinois, and gave birth to M cDonald’s Corporation. In 1958, the restaurant chain sold its 100 millionth hamburger. In 1960, Kroc renamed his company as “McDonald’s Corporation”. In 1961, Kroc convinced the McDonald brothers to sell the business rights to him in the company. Thus he purchased the brothers’ equity for a sum of $2.7million and led to its worldwide expansion.As McDonald’s expands successfully into many international markets, the company became a symbol of globalization and the spread of the American way of life. Its prominence also made it a frequent subject of public debates about obesity, corporate ethics and consumer responsi bi li ty.Video ScriptTanya: It’s the fast food chain with the iconic golden arches that have been spotted all over the world. Yes, we are talking about McDonald’s. But did you know McDonald’s, year after year, is voted one of the best places to work? We’re looking today at this all-American company and what we can learn from its success. We’re joined by Paul Facella, author of the book, Everything I Know About Business, I Learned At McDonald’s: The Seven Leadership Principles That Drive Breakout Success. Paul was a former McDonald’s executive who has the behind-the-scenes story on the world’s most successful restaurant organization. Hi there, Paul. Thanks for joining us. Paul: Thank you, Tanya. Nice to be here.Tanya: Now, while you no longer work for McDonald’s, I understand that the company has had a huge impact on your life. Tell us why you decided to write a book on business lessons that you learned from a fast food chain.Paul: Sure. Well, not only myself but literally hundreds of thousands of people that went to the McDonald’s system and were guided by a lot of the principles. When I left McDonald’s, I went into consulting and, and one of the surprises I had was many of the organizations, both large and small, was the fact that some of the basic principles, some of the foundations that good organizations need to be successful, weren’t there. And I was constantly being asked about, “Well, tell me how you did in McDonald’s”. And my thinking was, “Gee, I’ll write a book about it and help my client base and I’ll be able to help them move forward with it.” So that was the thinking behind it. …….Tanya: Well, we’re gonna get into some of those secrets of success. I wanna start by asking you, you know, obviously a lot of people know McDonald’s for their burgers and Big Macs. But, I’m sure a lot people will be surprised to know that it has one of the highest corporate employeeretention rates of any company, I mean people assume, fast food chain, people just want to get in and get out. What makes McDonald’s so successful?Paul: I think, I think there’s a number of factors, but I think the retention piece is about McDonald’s, when you work, there it’s really about a meritocracy. It is about advancemen t that is based on achievement. And from the first crew person moving in all the way up to store manager, all the way up to the present CEO, Jim Skinner, who was a crew person 35 years ago and moved into, after 35 years, moved into the CEO ranks. So it’s a lways been a progression of opportunity for people, and I think that's one of the great things that keeps folks there. Every CEO has gone through the ranks.Tanya: Is there any crossover from those who work on the server side to the executive side, or you have to go back to school for that?Paul: Oh, no, all the time, I mean, I started as a 16-year-old crew person. Mike Quinlan, who’s a CEO for 14 years started in the mail room, so there’s plenty of crossoverUnit1- Lesson2Audio Script：Since setting up the first McDonald’s in China, the Western r estaurant chain has been expanding steadily and successfully. So far, other than the home market – the United States – China is the No.1 growth market for McDonald’s, with over 1000 restaurants and over 60,000 employees.China also represents one third of all capital expenditures in the Asia-Pacific, Middle East and Africa region, where the fast-food giant is in 37 markets. According to Skinner, vice-chairman and CEO of this world’s lar gest fast-food company, “We’ve been steadily growing with China for the past 20 years and are very excited for what the future holds,” he says.In 1990, McDonald’s chose Shenzhen, a pio neer Special Economic Zone in Guangdong province bordering Hong Kong, to open its first 500-seat store in the developing market. McDonald’s quickly won over the local consumers, due to its many attractions like its Ronald McDonald clown, Golden Arches or t he yellow “M” logo, Big Mac, the smiling attendants and the quick service. The success of the Shenzhen outlet prompted McDonald’s to expand its chain nationwide. And McDonald’s has not stopped from aggressively increasing the number of its outlets in China. The mainland’s fast-food market is growing at a rate of 16 percent per year.“We are going to continue our growth at a faster rate in China. China is a huge market with great opportun ities for businesses around the world, and it's no different for McDonald’s,” Skinner adds.Video Script：Tanya: A nd in your book, you’ve broken down some of the keys, the fundamental keys of McDonald’s success, in terms that can be applied to other companies. So, let’s go through these one by one. The first you say is honesty and integrity, and this obviously comes at a time when so many people have lost trust in Wall Street. How can we apply this?Paul: Yeah, I think, it’s, well, honesty and integrity started very early on with Ray Kroc who started the McDonald’s system in 1955, and back then franchises were just sta rting to proliferate, and there were not a lot of laws about how they would conduct businesses. And one of the things was done, sadly, was that many of those franchisors would take commissions back from suppliers that supplied the franchisees product. From the beginning, that's now how we’re gonna do businesses. We’re gonna have integrity, we’re gonna be honest with our franchisees, I wanna thefranchisees to make the first dollar, I’ll make the second dollar, and that kind of got into the DNA very early. And to this day, there is a wonderful relationship of integrity and honesty with our relationships with our operators, with our vendors.Tanya: And I would imagine that motivates everybody because you feel like if you do well, you will get rewarded.Paul: That’s correct. Absolutely, no question about that. How important everybody working together as a team is!Tanya: Right, and another secret to McDonalds’ success, I understand, is relationships, and the company apparently promotes the idea that relationships are sort of the secret sauce, as, if you will, and everyone who works for the company is a part of an extended family, is that right?Paul: The Mcfamily!Tanya: Yeah.Paul: It's a great safe way from honesty and integrity. If you start with the foundation of honesty [and] integrity, it goes right into relationships. And Fred Turner, who is still to this day, 54 years later, is active, was actually the one that coined the phrase “the three-legged stool”. What it really meant was, that there were three legs in our relationship: the franchisees, the suppliers and the company people. And all of us pulling together, and working together as a team and the synergy of that team, is how it will be successful. And if you think about that, you know how important that is, that you really don’t want to let your team members down and you want them to be successful.Tanya: Sure, and every leg of the stool is only as strong as the other leg, right?Paul: Absolutely.Tanya: And another secret is the idea of standards. One of the McDonalds’ mottos, apparently, is never be satisfied? [Yes.] Tell us about the company’s no excuses working environment.Paul: Yeah, well, standards are very important and you know is – in order to have a standard, you have that measurement, and if it’s worth doing, it’s worth measuring. And every time you measure something, performance improves because people have a guideline –they know where they’re going, and that, that’s actually part of even the people side of that. The meritocracy wasn’t based on anything, but clear metrics on how you advance through the ranks on that. But it was never satisfied, we always felt we could do it harder, quicker, faster. And that stayed one step ahead of the competition and kept our franchisees the best in the system.。
