综合商务英语教程四册2章Globalization

新标准商务英语综合教程4In today's rapidly evolving business landscape, effective communication and language proficiency have become increasingly crucial for professionals seeking to thrive in the global marketplace. The New Comprehensive Business English Course 4 offers a comprehensive and dynamic approach to equipping learners with the necessary skills to excel in the world of international business.This comprehensive course delves into a wide range of topics that are essential for successful business communication. From mastering the nuances of formal and informal language to navigating complex negotiations and presentations, the course provides a structured and engaging learning experience.One of the standout features of the New Comprehensive Business English Course 4 is its emphasis on practical application. Rather than relying solely on theoretical concepts, the course incorporates real-world case studies and scenario-based exercises that allow learners to apply their knowledge in simulated business environments. This approach not only enhances understanding but also boostsconfidence in utilizing the acquired skills.The course curriculum is meticulously designed to cater to the diverse needs of business professionals. It covers a wide range of topics, including but not limited to, effective business writing, cross-cultural communication, strategic decision-making, and the art of persuasion. Each module is carefully structured to build upon the previous one, ensuring a seamless and progressive learning journey.One of the key strengths of the New Comprehensive Business English Course 4 is its emphasis on developing critical thinking and problem-solving skills. The course encourages learners to analyze business situations from multiple perspectives, fostering the ability to make informed decisions and navigate complex challenges.Additionally, the course places a strong emphasis on developing interpersonal skills, recognizing the importance of effective teamwork and collaboration in the modern business environment. Through interactive group activities and role-playing exercises, learners have the opportunity to hone their communication, negotiation, and conflict resolution abilities.The course also incorporates cutting-edge technology and multimedia resources to enhance the learning experience. From interactive online platforms to virtual simulations, the courseleverages the power of technology to create a dynamic and engaging learning environment.One of the unique aspects of the New Comprehensive Business English Course 4 is its focus on industry-specific terminology and best practices. The course provides learners with a deep understanding of the language and conventions used in various business sectors, enabling them to communicate with confidence and credibility.Furthermore, the course emphasizes the importance of continuous learning and professional development. It encourages learners to adopt a growth mindset, continuously seeking new knowledge and skills to stay ahead of the curve in the ever-evolving business world.The New Comprehensive Business English Course 4 is not merely a language course but a transformative experience that equips learners with the tools and strategies to thrive in the global business arena. By fostering a comprehensive understanding of business communication, the course empowers professionals to navigate the complexities of international business with confidence and success.In conclusion, the New Comprehensive Business English Course 4 is a comprehensive and innovative program that offers a unique blend of practical skills, critical thinking, and personal development. Whetheryou are a seasoned business professional or an aspiring entrepreneur, this course provides an invaluable opportunity to elevate your communication abilities and unlock new avenues for success in the global marketplace.。

Unit 2 NegotiationRelated InformationNegotiation Skill DevelopmentAlthough everyone negotiates informally all the time without even being aware of it, formal negotiation is a skill that can be learned through experience and practice. People who negotiate a lot tend to be much more skilled at it than people who have not participated in many formal negotiations. Experienced people are more likely to know what to say, when to make concessions, when not to, what to concede, what not to, and, in general, how to manipulate the situation to their own advantage. For this reason, negotiation tends to favor the experienced party.In general, it is useful to know and understand the difference between integrative (or win-win) negotiation strategies and distributive (or win-lose) strategies. Win-win strategies are most useful when it is possible to develop a solution to a problem in which both (or all) sides win, or at least come out ahead of where they would, were the conflict to continue.Where there is a great deal at stake in a negotiation, then it may be appropriate to prepare in detail and legitimate “gamesmanship” to gain advantage. Anyone who has been involved with large sales negotiations will be familiar with this.Neither of these approaches is usually much good for resolving disputes with people with whom you have an ongoing relationship: If one person plays hardball, then this disadvantages the other person —this may, quite fairly, lead to reprisal later. Similarly, using tricks and manipulation during a negotiation can undermine trust and damage teamwork. While a manipulative person may not get caught out if negotiation is infrequent, this is not the case when people work together routinely. Here, honesty and openness are almost always the best policies.Lead-in1. ListeningDialogue 1: Price Dialogue 2: Packing Dialogue 3: DeliveryTape Script:Dialogue 1A: I’m sorry to say that your price has soared. It’s almost 20% higher than last year’s.B: That’s because the price of raw mater ials has gone up.A: I see. Thank you. It would be very difficult for us to push any sales if we buy it at this price. B: Well, if you take quality into consideration, you won’t think our price is too high.A: Let’s meet each other halfway.Dialogue 2A: You know, packing has a close bearing on sales.B: Yes, it also affects the reputation of our products. Buyers always pay great attention to packing. A: We wish the new packing will give our clients satisfaction.A: So how do you think the shirts are packed?B: They’re packed in cardboard boxes.A: I’m afraid the cardboard boxes are not strong enough for ocean transportation.Dialogue 3A: When can you effect shipment? I’m terribly worried about late shipment.B: We can effect shipment in December or early next year at the latest.A: That’s fine. How do you like the goods dispatched, by railway or by sea?B: By sea, please. Because of the high cost of railway transportation, we prefer sea transportation. A: That’s what we think.2. Spot DictationPart 11. soared2. push any sales3.take4.into consideration5. halfway6. bearing7. reputation8.satisfaction9. packed 10. ocean 11. shipment 12. dispatchedPart 21. Counter offer2. negotiating3. unacceptable4. bargaining5. regret for being unable6. other opportunities to do businessText ALanguage Study1. advocacyn. active support; especially the act of pleading or arguing for something 支持，拥护，提倡◆Patience is essential in negotiation while advocacy of “quick success”is harmful. advocate n.辩护者; 律师; 拥护者; 倡导者advocator n. 拥护者, 鼓吹者, 提倡者2. A “successful” negotiation in the advocacy approach is when the negotiator is able to obtain all or most of the outcomes his party desires, but without driving the other party to permanently break off negotiations.when the negotiator...是表语从句; but without driving...是分词短语,做状语。

全新版大学英语综合教程4语句翻译+短文翻译+课后背诵段落+cloze1(1，2，3，4，6，7单元)UNIT 1攻势已经持续了三天，但是我们并没有取得多少进展。

我们在前线与敌人交战的部队遇到了强力的抵抗。

师长〔DIVISION COMMANDER〕命令我们营〔BA TTALION〕绕到敌人后方发起突然袭击。

然而，要绕到敌人后方，我们必须越过一片沼泽地〔MARSHLAND〕。

我们很多人担忧会陷入泥潭之中。

我们营长决定冒一下险。

我们在夜幕掩盖下出发，不顾困难，奋勇向前。

幸运的是，夜间温度突然下降到摄氏零下20度，烂泥地都结上了冰。

由于这寒冷的天气，我们于天亮前到达并从敌人后方发起进攻。

这一下扭转了战局。

敌人没有戒备，不久便投降了。

The offensive had already lasted three days,but we had not gained much ground.Our troops engaging the enemy at the front were faced with strong/fierce/stiff resistance.The division commander instructed our battalion to get around to the rear of the enemy and launch a surprise attack.To do so,we had to cross marshland and many of us were afraid we might get bogged down in the mud.Our battalion commander decided to take a gamble.We started under cover of darkness and pressed on in spite of great difficulties.By a stroke of luck,the temperature at night suddenly dropped to minus 20 degrees Celsius and the marsh froze over.Thanks to the cold weather,we arrived at our destination before dawn and began attacking the enemy from the rear.This turned the tide of the battle.The enemy,caught off guard, soon surrendered.UNIT 2汽车自从发明以来使交通运输发生了革命性的变化，永远改变了人们的生活、旅行和办事的方式。

《综合商务英语4》教学大纲一、基本信息二、课程描述“综合商务英语”是商务英语专业的学科基础课，为商务英语专业基础阶段的必修课。

它旨在让学生通过对不同商务领域主题的学习，通过听、说、读、写、译以及讨论、解决问题和角色扮演等方面的训练，加强对英语语言知识的运用能力，培养商务情景中的口头交流、阅读和书写能力，提高处理商务领域实际问题的能力，增强学生综合素质。

“综合商务英语”课程分为二个阶段：“综合商务英语（4）”在商务英语专业二年级第二学期开设，为商务英语专业第四学期的综合语言技能类课程。

本课程着重打牢语言基本功，商务专业素质与人文素养并重，强调语言、文化与商务三者的有机融合，注重培养学生跨文化交际能力，兼顾同其他商务技能课程和商务专业课程的衔接。

三、教学目标通过本课程的理论教学和相关实验训练，使学生具备如下能力：1、以听说读写译为基础的英语综合应用能力:培养学生从事国际商务专业所需的英语听力、口语、阅读理解和写作的基本专业英语技能。

通过学习，学生能在未来国际商务常见的场景中熟练地进行口头交流，流利地阅读和书写有关文字材料，帮助学生不仅体会国际商务专业英语语体的一些特点，而且了解国际商务工作中常见工作环节。

2、培养和提升跨文化商务交际能力：a. 使学生具备在跨文化商务场合中进行语言及非语言交际的能力；了解并掌握解决实际跨文化商务问题所应具备的知识及技能（如商务会话、谈判、跨文化商务冲突处理等）；提高跨文化交际意识；b. 掌握课文内容涉及到的经济、法律、商务、管理等领域的术语，拓展知识面；3、培养对时事的敏感度、批判性思维能力、解析与评论商务现象的能力，与时俱进。

四、课程目标对毕业要求的支撑五、教学内容第1章Media: Fact or Fable（支撑课程目标1, 2, 3）重点内容：mainstream media, elite media, mass media, media relations, new media难点内容：institutional structure of media, power play, textual analysis, writing styles教学内容：Reading: reading for general ideas, specific information, implied meaning, textual analysis Speaking: discussion, survey, presentation skillsListening: listening for the gist and listening for specific information, note-takingWriting: book reviewBusiness-oriented skills: case study, researchStudy skills: how to distinguish between argumentative and expository essays第2章Originality and Fair Play（支撑课程目标1, 2, 3）重点内容：Web 2.0, democratization, intellectual property, copyright for traditional cultural expressions难点内容：demerits of the latest web technology, survey report, quotation教学内容：Reading: reading for general ideas, specific information, implied meaning, critical thinking Listening: listening for the gist and listening for specific information, note-takingSpeaking: discussion, role-play, survey reportWriting: quoting effectively and avoiding plagiarismBusiness-oriented skills: case study, researchStudy skills: etymology第3章National Interest in a World Community（支撑课程目标1, 2b, 3）重点内容：Fortune 500, national prejudices, corporate social responsibility难点内容：cultural intelligence, textual analysis, case study教学内容：Reading: reading for general ideas, specific information, reading criticallyListening: listening for general ideasSpeaking: discussion, survey, presenting one’s own opinions, giving commentsWriting: choice of vocabulary: formality, certainty and strengthBusiness-oriented skills: cultural intelligence in multinational environmentStudy skills: use of indices第4章Who Wins the Lion’s Share（支撑课程目标1, 2, 3）重点内容：monopoly, antitrust, intervention, industrial policy难点内容：market competition models, antitrust regulators, survey教学内容：Reading: reading for general ideas, specific information, implied meaningListening: listening for the gist and listening for specific information, note-takingSpeaking: discussion, presentation skillsWriting: indirect speech and reporting verbsBusiness-oriented skills: case study, researchStudy skills: understanding argumentation by tracing cause-effect analysis第5章Conflict and Compromise （支撑课程目标1, 2, 3）重点内容：international trade, import, export, economics, currency难点内容：implications of protectionism, trade war, persuasion in speaking and writing 教学内容：Reading: reading for general ideas, specific information, implied meaningListening: listening for the gist and listening for specific information, note takingSpeaking: discussion, persuasion, presentation skillsWriting: how to persuadeBusiness-oriented skills: critical thinking, researchStudy skills: compound adjectives第6章Law and Order （支撑课程目标1, 2, 3）重点内容：economic sanction, embargo, boycott, restriction难点内容：controversies about economic sanction, summarization, use of corpus教学内容：Reading: reading for attitudesListening: listening for implied meaningSpeaking: making commentsWriting: ways to end a paragraphBusiness-oriented skills: case study, researchStudy skills: use of corpus六、教学安排该课程每周6学时，16周，48学时为课堂授课教学时间，48学时为课内实验教学时间。

商务英语综合教程4课文解析English:The text "Business English Integrated Course 4" covers a wide rangeof topics related to business English, including business correspondence, meetings, negotiations, presentations, and socializing. The course provides practical language training for business purposes, helping students improve their English skills in various business contexts. The text also includes case studies, role-plays, and real-life business scenarios to enhance students' understanding and application of the language. Additionally, the text offers valuable insights into international business practices and cross-cultural communication, preparing students to effectively navigate the global business environment.中文翻译:《商务英语综合教程4》涵盖了与商务英语相关的广泛主题，包括商务信函、会议、谈判、演讲和社交。

该课程为商务目的提供实用的语言培训，帮助学生在各种商务环境中提高英语技能。

Fill in the blanks with the appropriate forms of the given words.1.By 2002, the corporation was making a loss, for prices had fallencatastrophically as advanced economies underwent a profound transition.(catastrophe)2.Johnson isn’t tired of Tokyo, it seems, but appearances can bedeceptive.(deceive)3.Although a step forward had been taken, their religious convictions preventedthem from taking up arms.(convict)4.Many young men are not allowed to leave the country, apparently because of fearsthat they may join the army in exile,(apparent)5.Perseverance in face of obstacles and setbacks is the quality people most admirein others.(persevere)6.In desperation they resorted to violence.(desperately)7.He knew only too well that his opponent was much more powerful than he was, buthe still fought unflinchingly.(flinch)8.I have never seen anyone who is as courageous as he is.(courage)9.When the accident happened, no one would answer for the consequences, which wasvery annoying.(annoyance)10.Years of experience as a soldier has developed great powers of intuition todangers.(intuitive)11.The minister had decided not to release a statement explaining the reason ofhis resignation, but later, he relented and let it out.(relentless)12.From this chapter the main thread proliferates into a succession of dramaticsub-plots.(proliferation)13.The government has carried out lamentably few of their promises.(lament)14.He was in an expansive mood on the night of the party.(expand)15.Every hour, whether the Prime Minster will use the car or not, he checks underthe car for bombs as a matter of routine.(routinely)16.Synthetic fabrics are less susceptible to shrinkage than natural ones.(shrink)17.The company fears noisy brightly-lit shops are alienating oldercustomers.(alienation)18.Trends toward the globalization of industry have dramatically affected foodproduction in that country.(globe)19.By the first century BC, Buddhism was in danger of fragmenting into smallsects.(fragmentation)20.She is a TV addict and watches as much as she can.(addiction)21.The dress exaggerates her wasp waist and enlarges her bosom.(exaggeration)22.He never forgot the hardships he witnessed during the Great Depression of the1930s.(depress)23.Cars are tested to see how much damage they suffer in simulatedcrashes.(simulation)24.The news that they were well gratified us.(gratification)25.Arguments for and against the existence of God have been proposed by scientists,philosophers, theologians and others.(exist)26.In Arctic environments, it is absolutely essential to learn how to safelynavigate and avoid becoming geographically embarrassed. Let’s learn and practice surviving navigation techniques using the stars and the sun.(survive) 27.The unearthly black landscape is the virtual opposite of the postcard stereotypeof lush Hawaii.(earthly)28.Rescuers were using blowtorches to cut into the wreckage train compartments wheremore bodies might be found.(wreck)29.After an early Saturday robbery and three days of exhaustive investigation bythe local police, Atlanta’s Museum of Arts was reopened.(exhaust)30.The ”taking back” of that High School began Monday as 2000 students returnedto school, some eager to resume studies, others apprehensive about going back inside the scene of last spring’s deadly shooting riot.(apprehend)31.They voted against the continuation of the existing tax system.(continue)32.Accuracy of singing depends upon the precision with which the singer canvoluntarily adjust the contractions of the muscles related to sound making.(accurate)33.When having a fall, old people are more likely to be seriously injured becauseof the fragility of their bones.(fragile)34.Foreign food aid has led to a drastic reduction in the number of people dyingof starvation.(drastically)35.The 18-years-old pilot made his virgin flight last week as a replacement forthe injured Gordon Smith.(replace)36.The team’s superb athleticism compensated for their lack of internationalexperience.(athlete)37.This is a sensitive and often interesting portrayal of a friendship between an11-years-old boy and an old man.(portray)38.Starvation and disease over much of asia and Europe in the 1950s were Truman’sinheritance as President.(inherit)39.If a friend takes you into his or her confidence, don’t rush off to tell otherpeople.(confident)40.The inability of diplomatic policy put the Bonn government in an embarrassingposition.(embarrass)41.Though she studied eight foreign languages, she needed fluency in at least twolanguages to become a qualified simultaneous interpreter.(fluent)42.In London’s Royal College of Arts, tuition is charged for each semester of study,and is payable at enrollment.(enroll)43.The reporter had to keep the video camera readily accessible in case he sawsomething that needed to be filmed.(access)44.Delicious cheeses are obtainable everywhere in France for travelers from allcorners of the world.(obtain)45.The general was considered by the whole nation to be the personification ofpatriotic courage.(personify)46.The newspapers provided little enlightenment about the cause of theaccident.(enlighten)47.One way to lower costs will be to forge alliances with foreign companies or toexpand internationally through appropriate takeovers, in short, to pursue a policy of globalization.(globalize)48.She read the letter and promptly burst into tears.(prompt)49.Local residents were all shocked by the callousness demonstrated by the policein the way they handled the case.(callous)50.The woman lost her self-control and killed her tormentors.(torment)51.It was inconceivable to me that Toby, my intimate friend, could have been myattacker.(conceive)52.He arrogantly claimed: ”We won’t lose another game. “(arrogant)53.All the electric lamps in the huge gloomy church were extinguished.(gloom)54.She was too exhausted and distressed to talk about the tragedy.(tragic)55.The president had a delusion that he was safe from such a scandal.(delude)56.The lofty tower was built in 1850.(loftily)57.Mr. Smith is maintaining his manner in his peculiar way. He seems a very dignifiedand charming man.(peculiarity)58.The headline gave a false impression of what the article was about.(impress)59.We hiked the Grand Canyon to explore the cliff dwelling of the Indians.(dwell)60.His speech was magnificently and formally written but his delivery was hopelessdue to his poor local accent.(deliver)61.Nowadays people are more wary of the vegetables they eat for fear of the over-useof disinfectant.(disinfect)62.The newly-appointed division manager presided over the conference, in which heshowed extreme bashfulness before a public assembly.(assemble)63.Of he remains here, he’ll be away from the press and their irritatingprobing.(probe)64.Owners should not abandon their dogs when they become awkwardly.(awkward)65.Don Juan is a long satiric narrative poem composed by Lord Byron.(narrate)66.The students were advised to keep a critical eye on what they read.(critique)67.I was fortunate enough to visit so many countries as a lecturer.(fortune)68.Fruit and vegetables grow in abundance on that small island.(abundant)69.What she feels for her boy friend is akin to worship .(worshiper)70.I wonder how the situation changed so dramatically .(drama)71.We were all amazed that the American lady was so fluent in Chinese.(fluency)72.The Obama administration has taken measures for the resurrection of the Americanmotor industry.(resurrect)73.My favorite comedian is and always will be George Carlin. He was able to trulyshow the ills of society and dig deep to get to the root causes.(comedy) 74.John’s statement concerning the size of his income is a grossexaggeration.(exaggerate)75.Many savvy companies are starting to realize that a good reputation can be theirmost important asset—and actually boost the stock price.(repute)76.A repentant robber who held up a suburban store returned a day later to apologizeto the woman he robbed.(repent)77.Jack served as a fun poker at the Jonas brothers for wearing purity rings thatpromote no-sex-before-marriage.(poke)78.We are genuinely desirous of establishing open channels of communication withparent in order to ensure that we are able o deliver excellent, understanding individual care for their children.(desire)79.The civilizations in Mesopotamia, the Indus Valley, and China shared manysimilarities and likely exchanged technologies and ideas such as mathematics and the wheel.(civilize)80.Nearly 65 percent of 3-to-9-years-olds have an imaginary friend. And accordingto Australian researchers, these children are more creative, more goal-oriented, and have better communication skills.(imagine)。