非洲卖鞋的故事

第一个在非洲卖皮鞋的人英语作文The First Person to Sell Leather Shoes in AfricaHave you ever thought about who was the first person to sell leather shoes in Africa? It's a pretty interesting story that I learned about in school! Let me tell you all about it.A long time ago, before cars or planes or even trains were invented, there was a man named Jan van Riebeeck. He was born in 1619 in a place called Holland, which is a country in Europe. Back then, the world was very different. There weren't any stores or factories like we have today. Everything had to be made by hand.Jan van Riebeeck worked for a company called the Dutch East India Company. This company wanted to find new trade routes to places like India and Indonesia so they could buy spices, silk, and other valuable things to sell back in Europe. In 1652, they sent Jan van Riebeeck on a mission to establish a refreshment station at the Cape of Good Hope in southern Africa.The Cape of Good Hope is at the very bottom of Africa, jutting out into the ocean. Ships traveling from Europe to Asia had to sail all the way around Africa. This was a really long anddifficult journey that could take over a year! The ships needed a place to stop and get fresh food, water, and supplies before continuing on their way.Jan van Riebeeck arrived at the Cape with about 90 other men. Their job was to build a small fort and plant crops like vegetables, fruits, and grains. That way, ships could stop there, get provisioned up, and be on their way. The Dutch called this stop the "Refreshment Station".When Jan and his men first arrived, there were already people living in the area around the Cape. They were called the Khoikhoi and the San. The Khoikhoi were cattle herders who moved around the region with their livestock. The San were hunter-gatherers who lived by hunting animals and gathering plants, nuts, and roots to eat.At first, there was a lot of conflict between the Dutch and the Khoikhoi and San people. They didn't understand each other's languages or cultures at all! The local people didn't want the Dutch settling on their land. There were a lot of misunderstandings and even some violence.But soon, they started to interact more and even trade with each other. The Dutch wanted to get things like cattle, sheep,and ivory from the local people. In return, they traded items like beads, copper, tobacco, and something very special - leather!You see, the Dutch were very skilled at tanning animal hides and making leather shoes, boots, belts, bags, and more. The Khoikhoi and San people had never seen anything like it before. All they had were simple sandals made from untreated animal skins.Jan van Riebeeck realized there was a big opportunity here. None of the local people knew how to properly work with leather. So he set up a little shoe-making workshop right there at the Cape. He brought in shoe-makers and tanners from Holland. And they started producing nice leather shoes to trade with the Khoikhoi and San.These leather shoes were much sturdier and longer-lasting than the simple sandals the local people wore. They provided way better protection for feet, especially for long walks across rocky terrain. The Khoikhoi herders loved them for keeping their feet safe while tending their cattle. And the San appreciated the leather shoes for traveling long distances to hunt and gather food.In exchange for the leather shoes, the Dutch received cattle, sheep, ivory, and other valuable goods from the local people. Itwas a new trade that really took off! Jan van Riebeeck and his shoe-makers were the first to introduce leather footwear to southern Africa.As time went on, more and more Dutch settlers arrived at the Cape. They built the town of Cape Town nearby and continued expanding the little shoe-making business. Leather goods like shoes, boots, bags, and belts became a very important trade item between the Dutch and Africans in the region.Other Europeans like the British, French, and Portuguese also started exploring southern Africa during this period. When they met the local Khoikhoi and San wearing sturdy Dutch leather shoes and boots, they were very impressed! The shoes helped inspire new fashions in footwear across Africa, Europe, and eventually the world.So in many ways, you could say Jan van Riebeeck and those first Dutch shoe-makers kicked off not just a shoe trade, but an entire leather goods industry in Africa! All because they realized there was a demand for better quality footwear than animal skin sandals.Pretty cool how one guy selling a new product in a new place started something so big, right? Just from a small workshopmaking shoes for trading, the entire leatherworking industry of Africa grew up. It goes to show that trying new things and introducing new products to new places can lead to very big changes over time!Well, that's the story of the first person who started the leather shoe trade in Africa. It's a fascinating slice of history that all stemmed from a Dutch settler at the Cape of Good Hope just looking to make a trade. Who knew shoes could spread and influence so much? It just shows you never know what tiny things can lead to big impacts over the years.。

第一个在非洲卖皮鞋的人英语作文 English: The first person to sell leather shoes in Africa may have been an enterprising trader who recognized the demand for durable footwear in the region. Upon discovering that the local population had a need for shoes to protect their feet from the rough terrain and hot climate, this individual likely saw an opportunity to import or produce leather shoes to meet this need. By offering a product that was not readily available in the area, the seller would have been able to attract customers and establish a profitable business. The introduction of leather shoes to Africa would have not only provided a practical solution for the people living there, but also opened up new possibilities for trade and commerce in the region.

Translated content: 在非洲销售皮鞋的第一人可能是一名有远见的商人，他意识到该地区对耐用鞋类的需求。发现当地人需要鞋子来保护他们的脚部免受崎岖地形和炎热气候的伤害时，这个人很可能看到了进口或生产皮鞋以满足这种需求的机会。通过提供该地区尚未出售的产品，销售者将能够吸引客户并建立一个盈利的业务。引入皮鞋到非洲不仅为当地居民提供了一个实用的解决方案，也为该地区的贸易和商业开辟了新的可能性。

机遇和风险同在，激情和理性并存——寄语和景的各位事业伙伴曾经有一家美国的制鞋公司寻找国外市场，公司总裁派了一名推销员到非洲某个海岛上的国家，让他了解一下能否向该国卖鞋。

这个推销员到非洲后给总部发回一封电报说：“这里的人都习惯赤脚，不穿鞋，这里没有市场。

”随即这名推销员就离开了那里。

总裁随后又派去另一名推销员。

第二个推销员到非洲后也给总部发回一封电报，电报中说：“在这里的发现让我异常兴奋，因为这里的人都是赤脚，还没有一人穿鞋，这里市场巨大”。

于是他开始在岛上卖鞋……在打开一个市场之前，我们一定要了解当地文化，分析当地生活习性。

根据案例，我们可以想象该海岛是一个相对闭塞的海岛，很少有外人进入，所以生活方式比较落后，对外面人的生活习惯可能他们并不是很了解。

他们不穿鞋，甚至可能根本不明白鞋是什么东西。

所以我们首先要分析他们不穿鞋的原因：这可能是由于该海岛气候常年比较温暖，再加上海岛上以沙滩为主的地面，省去了穿鞋的必要。

可是，这里的文化虽然是一个相对稳定的要素，但不是静止的，长年不穿鞋，脚必然会染上一些疾病。

这为改变文化，推动文化变化渗透提供了有利条件。

其次，要从他们的角度出发，分析他们的潜在需求。

长年赤脚的人，脚部必然会生茧，而且脚形比一般人要来的宽大。

所以要在那销售鞋，就要生产出符合他们脚形的鞋子，并且要适合在海滩上行走。

第三，要了解当地的权力机构及习俗，在推销过程中不能背离他们的文化，以免引起当地人的反感。

我组成员认为第二个销售人员要在海岛打开市场可以从以下几个方面着手：一、灌输思想。

针对当地的情况，我们得让岛上居民认识鞋，以及穿鞋的必要性。

1.让其知晓鞋的存在。

我们可以利用人的好奇心，在小岛上放置一个箱子，里面放上一双鞋，然后用一块黑布将其盖上，并在布上写下“请勿掀开”，以引起岛民的好奇心，接着就可以趁着人们的好奇心将鞋子介绍给岛民。

2.让其对穿鞋感兴趣。

我们可以结合当地的风俗文化，在当地节日的时候组织一些活动将鞋子引入，灌输一种穿鞋健康舒适的思想.将岛民的好奇心与文化认同充分结合起来，进一步引起岛民对穿鞋的兴趣。

龙源期刊网 http://www.qikan.com.cn
鞋子卖给乞丐
作者：古保祥
来源：《领导文萃》2017年第04期

匡威是世界顶级运动鞋品牌，以做帆布运动鞋著称。当年匡威进入非洲市场时，非洲土著
人不喜欢穿鞋子，加上经济不景气、气候异常，鞋子的销量骤减。非洲难民无数，许多难民选
择乞讨为生，抢劫也是他们的职业范围，政府拿他们没有办法。

有一天，在约翰内斯堡，一帮乞丐抢劫位于城市中心区域的匡威专卖店。当时，店主兼匡
威非洲区总经理黑德正在为销路发愁。乞丐们的突然出现打破了宁静，他们无所顾忌，现场一
片骚乱。第二天，街上出现穿着匡威运动鞋乞讨的乞丐，看上去不伦不类，当地许多报纸加以
报道。让人惊讶的是，黑德并没有因此感到恐惧，而是要求店员们继续进货。第二天下午，店
里便重新摆满匡威运动鞋。

乞丐们听说这件事后，又一次劫掠了专卖店。两天时间，专卖店损失达百万美元。但黑德
依然故我，将这样的活动持续了七天时间。许多人都说总经理疯了。很快，在整个南非，包括
政府、官商、农民与乞丐，都记住一个叫“匡威”的运动鞋，乞丐们穿了这样的鞋子乞讨，奔跑
起来速度快捷；乞丐们通常以恶劣的态度对待鞋子，这种鞋子却结实耐用，他们穿了好长时间
依然完好如初。

鞋子终于因此而打开销路，专卖店这才加强戒备，乞丐们再也不能轻而易举地抢到运动
鞋。

（摘自《东方智慧》）

把鞋子卖给乞丐匡威是世界顶级运动鞋品牌，尤其以帆布运动鞋著称，但进入非洲市场时却遭遇了前所未有的抵制：非洲人不喜欢穿鞋子，加上经济不景气，匡威鞋的销量十分惨淡，雪上加霜的是匡威店还引起了当地乞丐们的哄抢。

非洲有数以千计的难民选择以乞丐作为职业，乞丐们无恶不作，抢劫也属于他们的职业范围，甚至政府拿他们也没有法子。

在约翰内斯堡，一帮乞丐就抢劫了位于城市中心区域的匡威专卖店，而当时，店主兼匡威非洲区总经理黑德先生正在为销路发愁，他已经起草好了撤销非洲区专卖店的申请。

乞丐们的突然出现打破了宁静，员工们试图赶走这些狂妄至极的乞丐。

乞丐们无所顾忌，他们嘈杂的声音气贯长虹，现场一片骚乱，店里的鞋子几乎被抢掠一空。

第二天一早，街上出现了穿着匡威运动鞋乞讨的乞丐，不伦不类，当地媒体对此也进行了报道。

让人惊讶的是，黑德先生并没有产生恐惧，而是要求店员们疯狂进货，第二天下午时分，店里便重新摆满了鞋。

店员说这是引狼入室，应该通知当地警察戒严。

黑德却说道：如果戒严，我们如何卖鞋子？乞丐们听说后，重新以肆无忌惮的方式劫掠了专卖店，两天时间，专卖店损失百万美元。

黑德先生却依然故我，将这样的抢劫持续了7天时间，许多人说黑德疯了，当地媒体也认为这是一次疯狂的行动。

但无论如何，在整个南非，包括政府、商人、农民与乞丐们，都记住了一个叫匡威的运动鞋，乞丐们穿了这样的鞋子乞讨，奔跑起来姿势优美；乞丐们通常以恶劣的态度对待鞋子，可鞋子却结实耐用，穿了好长时间依然完好无破损。

鞋子终于打开了销路，专卖店加强了戒备，乞丐们再也不能轻而易举地得到运动鞋了，在没有办法的情况下，乞丐们围住了市政府的大楼，他们要求政府购买匡威牌运动鞋送给乞丐，匡威运动鞋竟成了乞丐们的专用鞋。

让乞丐成为代言人，这招看似冒险，却可以收到意想不到的收获；在强手如林的商场上，永远没有最好，只有更好，策略从来不是约定俗成的规则，兵贵神速、险象环生也是一种销售法则。

《海岛卖鞋完整版》有一个欧洲的跨国制鞋公司，为了开发一个岛国的市场，先后派出了四个考察队。

第一个被派去的是公司里最优秀的推销员组成的队伍。

推销员门在岛上转悠了半天，第二天就回来了。

他们在述职报告中声称：岛上的居民还没有一个是穿鞋的，因为他们还没有这个习惯，岛上暂时也没有卖鞋的；由于存在这么巨大的市场空缺，公司可以把鞋大批量地运过去，而他们也有信心把鞋推销给这些岛国的居民使用！第二个被派去考察队是鞋厂的厂长们。

厂长们在岛上转了两天，回来之后显得非常兴奋，他们声称：岛国是一个很有市场前景的市场，他们在岛上找到了可以生产鞋的原料，而且原料，以及岛上的其他各方面社会资源价格都很低廉；他们建议公司立即到岛国设立分厂，认为只要能够赶紧大批量生产，肯定可以获取高额的利润。

第三个被派去的是公司的财务部门。

他们比较了“国际贸易”和“本地化生产”两种模式的优劣后，认为：岛国的原料、土地、劳动力、水、电等资源的价格相对低廉，而公司距离岛国最近的鞋厂，距离都是非常远的；而且岛国的关税较高。

综合两种模型所需的各方面成本来说，是“本地化生产”的优势较高。

只要新建的鞋厂，能够保持天天1000上以上的生产量，每双鞋的成本，“本土化生产”可以比“国际贸易”节省4元。

按一个月生产3万双计算，一个月就可以节省12万元，半年就可以收回建厂的全部成本。

所以，他们建议公司到岛国设厂，就地生产就地销售。

第四个被派去的是公司的营销经理队。

经理们在岛国上呆了五天，拜访了上至岛国猷长，下至各行各业的普通老百姓的岛国人五十多个样本。

他们了解到，岛国的居民一直都没有穿鞋的习惯，他们看见外来的穿鞋人都非常希奇——原来他们根本没有意识到穿鞋这件事。

但是，他们很多人的脚都是有毛病的，他们想过很多办法去避免脚病，都不太奏效；他们非常渴望得到脚病的根除。

当他们了解到穿鞋可以帮他们的脚避免很多意外的伤害，更利于防止他们的脚病后，都表示非常愿意、非常渴望一双鞋。

经理们还了解到：岛国居民的脚，普遍都比公司所在的欧洲的同年龄段的人的脚长23英寸，大1英寸左右。

关于直销励志故事在直销这项事业中,你必须要学会讲故事,如果你的故事讲得好、讲得让人心动,就能在听者和你之间创造一个具有深刻意义且影响长久的共享经验。

下面是店铺给大家整理的关于直销励志故事，供大家参阅! 关于直销励志故事：非洲土人穿鞋在美国有一间鞋子制造厂。

为了扩大市场，工厂老板便派一名市场经理到非洲一个孤岛上调查市场。

那名市场经理一到达，发现当地的人们都没有穿鞋子的习惯，回到旅馆，他马上拍发电报告诉老板说：“这里的居民从不穿鞋，此地无市场。

”当老板接到电报后，思索良久.便吩咐另一名市场经理去实地调查。

当这名市场经理一见到当地人们赤足，没穿任何鞋子的时候，心中兴奋万分，一回到旅馆，马上电告老板：“此岛居民无鞋穿，市场潜力巨大.快寄一百万双鞋子过来。

”【提示】同样的境况，却有不同的观点与结论。

其实，当我们经常往坏的方面去想的话我们将错失许多“成功的机会”。

相反的，我们一直往好的、积极的方面去思考的话，我们就会挖掘出许多令人想不到的机会，即使是危机也可能藏着一线机会。

关于直销励志故事：找问题上初中时，老师给我们讲了一个故事：有三只猎狗追一只土拨鼠，土拨鼠钻进了一个树洞。

这只树洞只有一个出口，可不一会儿，从树洞里钻出一只兔子。

兔子飞快地向前跑，并爬上一棵大树。

兔子在树上，仓皇中没站稳，掉了下来，砸晕了正仰头看的三只猎狗，最后，兔子终于逃脱了。

故事讲完后，老师问：“这个故事有什么问题吗?”我们说：“兔子不会爬树。

”，“一只兔子不可能同时砸晕三只猎狗。

”“还有哪?”老师继续问。

直到我们再找不出问题了，老师才说：“可是还有一个问题，你们都没有提到，土拨鼠哪里去了?”在追求人生目标的过程中，我们有时也会被途中的细枝末节和一些毫无意义的琐事分散精力，扰乱视线，以至中途停顿下来，或是走上岔路，而放弃了自己原先追求的目标。

不要忘了时刻提醒自己，土拨鼠哪去了?自己心目中的目标哪去了?在时间的断片与小块中，原可做许多事情。

第一个在非洲卖皮鞋的人英语作文The First Person to Sell Leather Shoes in AfricaHi, my name is Tommy and I'm going to tell you a super cool story about a really brave and smart guy who was the first person ever to sell leather shoes in Africa a long, long time ago. It's an amazing true story that I learned about in school, so get ready!A long time ago, way back in the 1600s, there was this guy named Job Ben Solomon who lived in Europe. Job was Jewish and came from a family of merchants who bought and sold things for a living. Back then, people in Africa mostly just wore sandals made out of grass or went barefoot. The climate was so hot that heavy shoes weren't really needed.But Job was really clever and had a great idea. He knew that leather shoes could protect people's feet way better than sandals. He figured that even though it was hot in Africa, there were still times when sturdy leather shoes would be useful, like for traveling long distances or doing hard work. So Job decided he wanted to be the first person to try selling leather shoes in Africa!Finally, after weeks and weeks on the ship, Job arrived in Morocco, which is up at the very top of the continent of Africa.He was probably super relieved to finally be on dry land again after that long voyage. But his adventure was just beginning!You see, Morocco was mostly a desert back then. Job had to join up with a huge caravan of merchants and travelers to make the long trek further south into Africa. These caravans had to bring their own supplies since they'd be traveling for months through the hot, dry Sahara desert with hardly any towns or people around. Just imagine -- a giant line of smelly camels and people all walking together under the scorching sun carrying their food, water, and other supplies. It must have been so hard!At last, after another few months of traveling, Job and the caravan arrived in Timbuktu, which was a very important city in the country of Mali at that time. Timbuktu was a major trading center where people came from all over to buy and sell goods like gold, salt, ivory, and much more. Job was finally in a position to try selling his leather shoes!He probably set up a little booth or tent in the big outdoor market in Timbuktu. All around him were other merchants selling baskets, jewelry, cloth, spices, and every kind of item you can imagine. Job laid out his leather shoes and tried convincing people to buy them.At first, nobody was interested. The people of Timbuktu had been wearing sandals and going barefoot for centuries. Why would they need these clunky leather shoes from this weirdo foreigner? Job must have been really frustrated. Maybe he thought about just giving up and going home.But he kept trying and slowly but surely, some people started buying his leather shoes! All it took was a few people realizing how comfortable and useful they were. Soon, more and more people wanted a pair, especially for activities like horseback riding and traveling long distances across the desert.From there, Job traveled to other cities and villages across West Africa like Djenne and Gao selling his leather shoes. Everywhere he went, the trend caught on and the leather shoes grew more and more popular.Pretty soon, Job had started a whole new fashion and practical trend across Africa! No one had ever really worn leather shoes before, and now they were catching on like wildfire, all thanks to Job's pioneering efforts. He went from being laughed at as a weirdo to being one of the most successful merchants around.Job got richer and richer from selling his leather shoes across the continent. Some even say he became one of the wealthiestmerchants in all of Africa at that time. He was able to live a life of luxury, all from taking that crazy risk and persevering with his dream of introducing leather shoes to Africa.Well, I think that's such an awesome and inspiring story, don't you? It just goes to show that if you work hard, take risks, and stick to your vision, you can change the whole world! Job Ben Solomon was just one guy with a new idea, but he ended up transforming footwear across an entire continent. Who knows what you could do if you follow your dreams like Job did?Anyway, that's the amazing true tale of the first person to sell leather shoes in Africa. I'll never look at a pair of leather shoes the same way again after learning Job's story. It just makes me appreciate how far something as simple as shoes has come over the centuries, and how one person really can change everything. Thanks for reading, friends!。

类似于美国鞋业公司的案例
一家美国鞋业公司派它的高级财务职员到一个非洲国家，去了解公司的鞋能否在那里找到销路。

一个星期后，这个职员打电话回来说：“这里人不穿鞋，因此，公司的鞋在这里没有市场。

”
鞋业公司总经理决定派最好的推销员到这个国家，对此进行仔细调查。

一星期以后，推销员打电话回来说：“这里的人不穿鞋，是一个巨大的市场。

”鞋业公司总经理为弄清楚情况，再派他的市场营销副总经理去解决这个问题。

两星期后，市场营销副总经理打电话回来说：“这里的人不穿鞋，然而他们有脚疾，穿鞋对脚会有好处。

无论如何，我们必须再行设计我们的鞋子，因为他们的脚比较小。

”。

案例分析2没有调查就没有发言权—基于非洲卖鞋故事的营销观念论述如果我是公司总裁，我将采取第三个业务员的建议，因为他不仅看到了卖鞋的市场，而且看到了市场的无限潜力。

他在对市场进行了为期3个星期的市场调查后，不仅得出了他们不穿鞋的原因，而且弄清楚了市场的需求，同时制定了具体的营销策略及具体的实施方案，而第一个业务员只看到了表象，“他们不穿鞋”，并未对市场进行调查，第二个业务员虽然看到了市场，但他采取的是推销的观念，而并非营销，故采取第三个业务员的建议。

市场营销观念，是指企业领导人在组织和谋划企业的营销管理实践活动时所依据的指导思想和行为准则，是其对于市场的根本态度和看法，是一切经营活动的出发点，也是一种商业哲学或思维方法。

它是一种观念，一种态度，或一种企业思维方式。

市场营销观念是一种“以消费者需求为中心，以市场为出发点”的经营指导思想。

营销观念认为，实现组织诸目标的关键在于正确确定目标市场的需要与欲望，并比竞争对手更有效、更有利地传送目标市场所期望满足的东西。

从这个案例可以看出，由于每个人的价值观不同，所看到事物也不尽相同，他们看待事情的角度也不相同。

第一个业务员认为这里的人没有穿鞋的习惯，又怎么会去买鞋；而第二个业务员从推销的角度去看，这是一个潜在的巨大市场，他的目的是只把东西推销出去；而第三个业务员不仅看到了潜在的市场，并分析其中的风险与机遇，最后得出一个比较理想的结论。

市场营销与推销不同，推销是以企业自身生产为出发点，通过促销宣传影响消费者，使消费者购买其产品；而营销则是以消费者的需求为生产经营的出发点，满足消费者的需求，综合运用各种科学的市场经营手段，把商品和劳务整体地销售给消费者，以促进并引导企业不断发展。

这个案例主要体现了重视消费者需求观念，市场营销两个观念，社会营销观念。

重视消费者需求观念，这是市场营销学发展的一个重要阶段，以消费者需求为中心，也就是说消费者需要什么我生产什么，现在很多情况下，都是在调查好消费者需求的情况下，进行决策是否进行生产，或者是进入该市场。