英语培训计划书
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辅导口语培训计划书一、培训方案1. 培训目标:通过本次口语培训,希望学员们可以达到以下目标:(1)能够更流利、自然的用英语进行日常交流;(2)能够提高听力技能,更好的理解外国人的口语表达;(3)能够在工作中、社交场合中更自如地表达自己的意见和观点;(4)能够在应对日常生活中的紧急情况下,能够用英语与外国人交流。
2. 培训内容:(1)日常口语练习:通过日常情景对话、口语训练等方式,提高学员的口语表达能力;(2)听力训练:通过听力练习、模仿外国人口语等方式,提高学员对外国口音的理解能力;(3)口语表达能力:通过角色扮演、辩论训练等方式,提高学员在公共场合表达的自信与能力;(4)紧急情况口语训练:通过模拟紧急情况下的口语应对训练,提高学员应急情况下的口语表达能力。
3. 培训时间:本次口语培训计划共持续3个月,每周安排2次口语培训课程,每次课程为2小时。
4. 培训人员:(1)培训老师:本次培训计划将聘请具有丰富口语教学经验且拥有良好口音的外籍教师进行教学;(2)培训学员:欢迎所有对口语有需求的学员报名参加,无语言水平限制。
二、培训具体安排1. 第一周:口语能力测试在第一周的课程中,将对所有学员的口语能力进行测试,以便更好地了解学员们的口语水平,从而有针对性地修改后续的培训内容。
2. 第二周至第六周:日常口语练习在第二周至第六周的课程中,将开展日常口语练习,包括日常情景对话、口语训练等,旨在提高学员的口语表达能力。
3. 第七周至第十周:听力训练在第七周至第十周的课程中,将针对学员的听力进行集中训练,包括听力练习、模仿外国人口语等方式,以提高学员对外国口音的理解能力。
4. 第十一周至第十四周:口语表达能力训练在第十一周至第十四周的课程中,将进行口语表达能力训练,包括角色扮演、辩论训练等方式,旨在提高学员在公共场合表达的自信与能力。
5. 第十五周至第十七周:紧急情况口语训练在第十五周至第十七周的课程中,将进行紧急情况口语训练,通过模拟紧急情况下的口语应对训练,以提高学员应急情况下的口语表达能力。
英语学习计划书范文(通用20篇)英语学习计划书范文英语学习计划书范文篇1英语学习要从听、说、读、写四个方面做起,其实只有真正的应用英语来做一些实际事情的时候,我想任何人都会爱上这门对我们来说有些困难的语言,假想一下,你能与一个老外很自信的交流,多酷!我现在坚持学习英语的动力完全来源于那次尴尬,面对老外的问路,却完全听不懂他在说什么。
一开始可能很困难,可一旦你能坚持一周,之后学习英语几乎就能成为一个习惯,英语的提升就很自然了。
听:每天听一套听力,基础较差的话,从慢速VOA做起,我推荐的网站是上面有非常非常丰富的听力资源。
听得时候一定要集中精力,不能这边听着听力,心里却在想着别的事情,那样毫无效果。
而且要力争全部听懂,刚开始听不懂的话,先听几遍再看着字幕听,看完字幕,再好好听几遍。
为什么这样重复呢?只有当一个单词,你听了好多遍之后,你才能在下一次听到它的时候,一下子反应过来。
说:口语是一件说难也难,说轻松也很轻松的事情。
当你听听力的时候,跟着读就行,力求模仿它的腔调。
重复的读了,谁都是李杨!读:所谓读,关键是能准确快速的理解文章的意思。
读的一个基础是单词量,单词不够的话读书是痛苦不是享受。
所以你就要使劲的背单词。
每天20个不算多吧,可以看六级单词就行。
可是单词背了又会忘,谁都是这样。
有一项调查发现:单词量越大的人背单词越快。
所以这是一个积累的过程。
在平常听和说的过程中,遇到不会的单词就查出来,下一个有道词典,非常好用,把不会的单词放进有道词典的单词本,他会根据你的记忆曲线及时提醒你复习单词,不管多难的单词,这样经过几次复习,你就能彻底记它了。
写:前三个步骤坚持下来,写作已经不是难事了,这个时候,用英语表达自己的思想已经成了一件很简单的事情了。
另外多看一些英文电影,听一些英文讲座,我觉得比较好的就是Ted讲座,这样不但能体会到自己的进步,检查自己的学习效果,而且给英语学习带来快乐。
英语学习的关键是坚持,计划制定的也不够详细,我会根据你的学习进度及时给出建议。
小学英语培训机构项目计划书Embark on a journey to empower the future with a groundbreaking initiative in primary English education. Our project aims to revolutionize the way young minds are introduced to the world of English, fostering a love for learning that transcends borders and cultures. Byestablishing a primary English training institution, we're not just teaching a language; we're planting the seeds for global communication, creativity, and critical thinking.At the heart of our project is a curriculum that is both innovative and immersive. We'll utilize cutting-edge teaching methods, including interactive multimedia tools and real-life scenarios, to create an environment where learning is as natural as breathing. Our trainers, a blend of native speakers and experienced educators, will guide students through a curriculum that is tailored to meet the diverse needs of each child, ensuring that every learner is not only engaged but also empowered.We envision a space where the walls are adorned with the colors of the world, and the air is filled with the sounds of laughter and lively conversation. Our classrooms will be more than just rooms; they will be sanctuaries of knowledge, where students can explore the nuances of English through storytelling, role-playing, and collaborative projects.Partnering with international educational bodies, we willensure that our teaching standards are aligned with global benchmarks. This partnership will also provide our students with opportunities to participate in exchange programs, further broadening their horizons.For parents, we offer a transparent platform where they can track their child's progress, engage with teachers, and receive regular feedback. Our commitment to parental involvement is a testament to our belief that education is a collaborative effort that requires the support and involvement of the entire community.Financially, our project is designed to be self-sustaining, with a tiered fee structure that ensures accessibility to a wide range of families. We also plan to offer scholarships to deserving students, ensuring that financial constraints do not hinder a child's access to quality education.In conclusion, our primary English training institution is more than just a project; it's a beacon of hope for a generation that will grow up to be global citizens, fluent in English, and ready to contribute to a world that is increasingly interconnected. Join us in this endeavor to shape the minds of tomorrow, one English lesson at a time.。
英语培训企业计划书Executive SummaryOur English training company, ABC English, aims to provide high-quality, personalized English language training programs for individuals and corporate clients. Our programs are designed to improve students' language skills, enhance their confidence in using English, and help them achieve their personal and professional goals.We will offer a range of courses, including general English, business English, exam preparation, as well as specialized courses tailored to the specific needs of our clients. Our team of qualified and experienced teachers will deliver engaging and effective lessons, using the latest teaching methodologies and technology to ensure our students' success.ABC English will focus on building strong relationships with our clients, understanding their unique needs and objectives, and providing them with the support and guidance they need to improve their English language skills.Our marketing strategy will include online and offline channels, such as social media, search engine marketing, partnerships with educational institutions, and corporate training programs. We will also leverage word-of-mouth referrals and testimonials from satisfied clients to build our reputation and attract new customers.Our financial projections indicate steady growth and profitability, driven by our strong value proposition, competitive pricing, and effective marketing efforts. We are seeking funding to support our initial operating expenses and investments in marketing, technology, and staff training, with the goal of expanding our reach and establishing ABC English as a leading provider of English language training in the region.Company DescriptionABC English is an English training company based in the city of [Location]. We offer a range of English language training programs for individuals and corporate clients, with a focus on delivering high-quality, personalized instruction and exceptional customer service.Our team of experienced and dedicated teachers is committed to helping our students improve their English language skills, achieve their goals, and build their confidence in using English in a variety of real-world situations. Whether our clients need to improve their general language skills, prepare for exams, or enhance their professional English communication, we have the expertise and resources to meet their needs.Our programs are designed to be flexible, convenient, and effective, with options for in-person and online instruction, as well as personalized coaching and tutoring. We also offer specialized courses tailored to the unique needs of our corporate clients, helping their employees develop the language skills they need to succeed in their roles and contribute to the success of their organizations.At ABC English, we are committed to providing our clients with the highest level of service, support, and resources to help them achieve their language learning goals. We believe in building long-term, positive relationships with our clients, understanding their unique needs and objectives, and delivering the best possible learning experience for them.Market AnalysisThe demand for English language training is growing rapidly, driven by globalization, international business, and the increasing importance of English as a global language. Individuals and corporations alike recognize the value of strong English language skills in today's competitive and interconnected world, and are seeking high-quality, effective language training programs to help them achieve their goals.In [Location], there is a strong demand for English language training, with a diverse population of students and corporate clients seeking to improve their language skills for a variety of purposes, including education, career advancement, and personal enrichment. There are also numerous educational institutions, corporations, and government agencies in the region that require English training for their employees, creating significant opportunities for partnerships and collaboration.Our target market includes individuals of all ages and backgrounds who are seeking to improve their general English language skills, as well as corporate clients who require specialized language training for their employees. We will also focus on reaching out to international students and expatriates in the region, who may require English language support as they adapt to a new environment and pursue their academic and professional goals.Our competitive analysis indicates that there are several English language training providers in the region, ranging from small independent schools and tutors to large international language schools and online platforms. However, we believe that there is still a significant opportunity to differentiate ourselves based on the quality of our instruction, the personalized nature of our programs, and our focus on building strong relationships with our clients.Marketing and Sales StrategyOur marketing strategy will focus on leveraging a mix of online and offline channels to reach our target audience and attract new clients. This will include:- Social media marketing: We will establish a strong presence on popular social media platforms such as Facebook, Instagram, and LinkedIn, creating engaging content, sharing testimonials and success stories from our clients, and promoting our programs and special offers.- Search engine marketing: We will invest in paid search advertising to ensure that our website and offerings appear prominently in search engine results for relevant keywords,ensuring that we reach individuals and companies searching for English language training in the region.- Partnerships with educational institutions: We will seek partnerships with local universities, colleges, and international schools to offer our programs to their students, faculty, and staff. This will include co-branded promotions, referrals, and joint events to raise awareness of our services and reach a broader audience.- Corporate training programs: We will develop targeted outreach and marketing campaigns to reach out to corporations, government agencies, and non-profit organizations in the region, highlighting the benefits of our language training programs for their employees and teams.- Word-of-mouth referrals: We will encourage our satisfied clients to refer their friends, family members, and colleagues to ABC English, offering incentives such as discounts on future courses or free trial lessons for successful referrals.Our sales strategy will focus on providing personalized consultations and support to our potential clients, understanding their needs and objectives, and presenting them with a customized learning plan that meets their requirements. We will also offer trial lessons and assessments to help our clients experience the quality of our instruction and see the value of our programs firsthand.Management and StaffingABC English is led by a team of experienced language educators, business professionals, and experts in marketing and customer service. Our management team includes:- [Founder/CEO]: [Founder/CEO Name] is an experienced language educator with [XX] years of experience in teaching English to students of all levels and backgrounds. [He/She] is passionate about helping individuals and businesses achieve their language learning goals and has a proven track record of success in developing and delivering effective language training programs.- [Director of Operations]: [Director Name] is a seasoned business professional with extensive experience in operations, administration, and customer service. [He/She] oversees our day-to-day operations, ensuring that our programs are delivered effectively, and our clients receive the highest level of service and support.- [Director of Marketing]: [Director Name] is a skilled marketer with a strong background in digital and traditional marketing, branding, and public relations. [He/She] is responsible for developing and executing our marketing strategy, raising awareness of our brand, and attracting new clients to ABC English.Our teaching staff is comprised of qualified, experienced, and dedicated educators who are passionate about language teaching and committed to helping our students succeed. We carefully select our teachers based on their expertise, professionalism, and ability toconnect with students, ensuring that our clients receive the highest-quality instruction and support.Financial ProjectionsOur financial projections indicate steady growth and profitability for ABC English, driven by our strong value proposition, effective marketing efforts, and quality of our instruction. We anticipate that our initial operating expenses will be covered by our startup capital, and we expect to reach profitability within [XX] months of operation.Our revenue model is based on the sale of our language training programs, which will be offered on a per-course basis, with options for individual and group lessons, as well as specialized programs for corporate clients. Our pricing strategy is designed to be competitive and attractive to our target market, while also ensuring that we can cover our costs and achieve our financial goals.We have identified several key expenses in our startup phase, including marketing and advertising, technology and infrastructure, staff salaries and training, and administrative costs. We have carefully considered each of these expenses and developed a realistic budget to support our initial operations and expansion plans.We will also seek funding to support our growth and expansion, including investments in marketing, technology, and staff development, with the goal of building ABC English into a leading provider of English language training in the region. We are confident that with the right resources and support, we can achieve our financial and operational goals and make a positive impact on the language learning community.Funding RequirementsABC English is seeking funding to support our initial operating expenses and investments in marketing, technology, and staff training. We are confident that with the right resources and support, we can achieve our financial and operational goals and make a positive impact on the language learning community. Specifically, we are seeking [Amount] in funding to support the following key areas:- Marketing and advertising: We will invest in a variety of marketing channels and campaigns to raise awareness of our brand, attract new clients, and establish ABC English as a leading provider of language training in the region.- Technology and infrastructure: We will invest in the latest technology and tools to support our online and in-person instruction, as well as our administrative and operational needs. This includes upgrading our website, investing in learning management systems, and implementing an effective customer relationship management solution.- Staff development: We will invest in training and professional development for our teaching staff, ensuring that they have the latest skills, knowledge, and resources to deliver high-quality, effective language training programs for our clients.- Administrative costs: We will allocate funding to cover our administrative and operating expenses, ensuring that we can effectively manage our day-to-day operations and support our clients and staff.We are open to discussing different funding options, including equity investment, loans, or partnerships, and are committed to finding the right investors or partners who share our vision and can provide the support and resources we need to achieve our goals.ConclusionABC English is a dynamic and innovative English language training company that is dedicated to providing high-quality, personalized instruction and exceptional customer service to our clients. Our programs are designed to improve our students' language skills, enhance their confidence in using English, and help them achieve their personal and professional goals.We believe that there is a significant demand for high-quality English language training in the region, and that we have the expertise, resources, and passion to meet this demand and make a positive impact in the language learning community. With the right resources and support, we are confident that we can achieve our financial and operational goals and establish ABC English as a leading provider of English language training in [Location].We are seeking funding to support our initial operating expenses and investments in marketing, technology, and staff training, with the goal of expanding our reach and establishing ABC English as a leading provider of English language training in the region. We are looking for investors, partners, and supporters who share our vision and can provide the resources and support we need to achieve our goals.Thank you for considering this business plan. We welcome the opportunity to discuss our vision, goals, and funding requirements in more detail and to explore how we can work together to bring ABC English to the next level.。
企业英语培训计划书篇一:公司职工英语培训计划曼胡默尔昊业滤清器有限公司职工英语培训计划一、培训目的本次培训旨在提高本单位职工的日常英语交流水平,在语言技能传授的过程中,了解西方人的生活习惯、工作心理、工作方式以及如何和他们打交道等,以便更好地为企业提供服务。
二、培训时间XX年6月份开始,每周二下午4:00-6:00,每课时1小时。
三、培训地点四、培训方式多媒体授课,练习为主,讲授为辅。
备注:由于课时有限,本次培训以提高职工的日常英语交际水平为主,没有涉及外贸方面。
这是备用计划,具体教学计划有待进一步确认。
期望薪金:220元/小时,自行解决来时交通问题,返程因交通不便需单位送回。
谢谢!篇二:企业商务英语培训计划书企业商务英语技能培训计划书二O一二年三月一、市场分析2 0 1 0 年 1 月 4 日,国务院发布《国务院关于推进海南国际旅游岛建设发展的若干意见》。
至此,海南国际旅游岛建设正式步入正轨。
旅游业改革创新的试验区、世界一流的海岛休闲度假旅游目的地、全国生态文明建设示范区、国际经济合作和文化交流的重要平台、南海资源开发和服务基地、国家热带现代农业基地。
旅游资源非常丰富,这也为今后包括汽车品牌店、酒店业在内的多个行业的未来发展提供了广阔的市场空间。
随着国家不断的重视海南岛的发展建设,各行各业都面临着巨大的挑战和机遇,如今面对的不仅仅是全国所带来的挑战,而是将要与全球接轨。
在这座高速发展的岛屿,国内的一些大中型企业该如何更好的与国际接轨,提升企业在国际市场竞争中的能力。
二、 4S品牌商店行业市场背景在这个经济高速发展的城市,人均收入大幅度的提高,人口也逐渐由外来人口逐步增加,一些高消费群体也随之产生,汽车也成为大众生活的一个重要部分。
目前海南的4S 品牌店商店处处弥漫着一片繁荣的景象,现阶段的市场处于高度发展阶段,各种中、高、低端,国产、进口的汽车品牌相继进入海南市场,尤其是一些高端的国外进口品牌占据了大部分的海南市场,汽车行业已成为我省的支柱产业。
企业培训英语计划书1. IntroductionThe ability to communicate effectively in English is an essential skill for business professionals in today’s globalized economy. With the increasing importance of international trade and collaboration, having a strong command of business English is critical for success in the modern workplace. Our company recognizes the importance of improving the English language skills of our employees and is committed to providing comprehensive training to enhance their communication abilities.In this training program proposal, we will outline a detailed plan for a business English training program designed to improve the language skills of our employees. The program will be tailored to meet the specific needs of our organization, and will focus on developing both spoken and written communication skills in the context of business and professional settings. The primary goal of the program is to equip our employees with the language skills necessary to effectively communicate with clients, partners, and colleagues from around the world, ultimately enhancing our company’s ability to compete in the global marketplace.2. ObjectivesThe objectives of the business English training program are as follows:- Improve participants’ overall English languag e proficiency, with a focus on vocabulary, grammar, and pronunciation.- Enhance participants’ ability to communicate effectively in professional and business contexts, including meetings, presentations, negotiations, and written correspondence.- Develop participants’ confidence and fluency in using English in a variety of business situations, both internal and external.- Increase participants’ cultural awareness and understanding of international business practices, etiquette, and communication norms.3. Program OverviewThe business English training program will consist of a series of modules covering a range of language skills and business communication topics. The program will be delivered through a combination of in-person workshops, online courses, and one-on-one coaching sessions, providing participants with a flexible and comprehensive learning experience. The program will be divided into the following modules:Module 1: English Language Basics- Basic grammar and sentence structure- Common business vocabulary and expressions- Pronunciation and intonationModule 2: Business Communication Skills- Effective speaking and listening in business settings- Writing professional emails and reports- Conducting meetings and presentationsModule 3: Cultural Awareness and Business Etiquette- Understanding cultural differences in business communication- Etiquette and protocol in international business- Cross-cultural communication strategiesModule 4: Advanced Language Skills- Advanced grammar and vocabulary- Business writing and editing- Public speaking and negotiation skills4. Program DeliveryThe business English training program will be delivered in a variety of formats to accommodate the diverse learning styles and schedules of our employees. The program will include the following components:- In-person workshops: Group training sessions led by experienced language instructors, focusing on interactive activities and practical exercises to improve language skills and business communication abilities.- Online courses: Access to a platform of online courses and resources, allowing participants to study at their own pace and review key language concepts and communication strategies.- One-on-one coaching: Individual tutoring sessions with language instructors to provide personalized feedback and support for participants seeking to improve specific areas of their language skills.- Group discussions and role-play exercises: Opportunities for participants to practice their language skills in real-world business scenarios, gaining confidence and fluency in using English in professional contexts.5. Program ImplementationThe business English training program will be implemented in several stages, beginning with an initial needs assessment to determine the specific language and communication skills gaps among our employees. The program will then be tailored to address the identified needs of our participants, with an emphasis on practical, job-relevant language skills and communication strategies.Once the program is launched, participants will be assigned to specific training modules based on their individual skill levels and areas for improvement. Progress will be tracked through regular assessments and evaluations, allowing for ongoing adjustments and modifications to the training program as needed.6. Program EvaluationAt the conclusion of the business English training program, participants will undergo a final assessment to measure the impact of the program on their language skills and communication abilities. This evaluation will include both objective measures of language proficiency, such as standardized tests and written assignments, as well as subjective feedback from participants regarding their perceived improvement in using English in professional contexts.In addition, participants will be encouraged to demonstrate their newly acquired language skills in real-world business situations, such as client meetings, presentations, or written correspondence, providing tangible evidence of the program’s e ffectiveness in enhancing their communication abilities.7. ConclusionThe business English training program proposed in this plan represents a comprehensive and targeted approach to improving the language and communication skills of our employees. By equipping our staff with the language abilities necessary to conduct business effectively in an international context, our company will be better positioned to compete in the global marketplace and build stronger relationships with clients and partners around the world. This training program will not only enhance the professional development of our employees, but also contribute to the overall success and growth of our organization. Thank you for considering this proposal, and we look forward to partnering with you to implement this important initiative.。
小学英语培训课程计划书Course Objectives:- To familiarize students with basic English vocabulary and grammar- To develop students' listening, speaking, reading, and writing skills in English- To cultivate students' interest in learning English through interactive and engaging activities- To prepare students for primary school English studiesCourse Duration: 12 weeksClass Schedule: 2 sessions per week, 1.5 hours per sessionCourse Outline:Week 1-2:Introduction to English- Greetings and introductions- Basic English vocabulary (colors, numbers, shapes, etc.)- Simple sentences and conversations- Games and activities to reinforce learningWeek 3-4:Learning the Alphabet- Introducing the English alphabet- Sound recognition and pronunciation practice- Spelling and writing simple words- Alphabet songs and rhymesWeek 5-6:Numbers and Counting- Counting from 1 to 100- Learning basic math vocabulary in English- Simple addition and subtraction in English- Counting games and activitiesWeek 7-8:Daily Activities and Routines- Talking about daily routines and activities- Telling time in English- Describing daily activities using simple sentences- Role play and storytelling about daily routinesWeek 9-10:Animals and Nature- Learning about animals and their habitats- Describing animals in English- Learning nature vocabulary in English- Animal-themed crafts and activitiesWeek 11-12:Review and Assessment- Reviewing all topics covered in the course- Assessing students' progress through quizzes and activities- Providing feedback and recommendations for further improvement - End-of-course celebration and certificates for completion Teaching Methods:- Interactive games and activities- Role play and storytelling- Songs and rhymes- Visual aids and flashcards- Group discussions and pair workAssessment and Evaluation:- Continuous assessment through class participation and activities- Quizzes and short tests to evaluate understanding of vocabulary and grammar- Final assessment to measure overall progress and learning outcomesMaterials Needed:- Textbooks and workbooks for primary English learners- Visual aids such as flashcards, posters, and charts- Audio materials for listening practice- Art and craft supplies for creative activitiesInstructors:The course will be taught by experienced and qualified English teachers who are proficient in teaching young learners.Conclusion:This primary English training course aims to provide a solid foundation in English language learning for young learners. By introducing basic vocabulary and grammar in a fun and interactive way, students will develop a strong interest in English and be well-prepared for their future English studies. Through engaging activities and effective teaching methods, this course will create a positive and enriching learning experience for young learners.。
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一、前言随着全球化的发展,英语作为一门国际通用语言,在我国的地位日益重要。
为了提高小学生的英语水平,培养他们的英语学习兴趣和实际应用能力,特制定以下小学英语培训计划。
二、培训目标1. 提高学生的英语听说读写能力,使其达到国家英语课程标准的要求。
2. 培养学生的英语学习兴趣,激发他们的学习热情。
3. 帮助学生掌握英语学习方法,提高学习效率。
4. 培养学生的跨文化交流意识,提高他们的国际视野。
三、培训对象1. 小学一至六年级学生。
2. 对英语学习有浓厚兴趣的学生。
3. 英语学习成绩一般或提高较慢的学生。
四、培训内容1. 英语基础知识:语音、词汇、语法、句型等。
2. 英语听说能力:日常对话、情景交际、听力训练等。
3. 英语阅读能力:阅读理解、完形填空、阅读技巧等。
4. 英语写作能力:看图写话、情景写作、作文技巧等。
五、培训方法1. 小组合作学习:让学生在小组内互相讨论、交流,提高他们的合作意识和团队精神。
2. 任务型教学:设计贴近生活的英语任务,让学生在实践中学习英语。
3. 多媒体教学:利用多媒体设备,如投影仪、电脑等,丰富教学内容,提高学生的学习兴趣。
4. 互动式教学:教师与学生互动,激发学生的学习积极性,提高课堂效率。
六、培训时间与地点1. 时间:每周一至周五,晚上18:00-20:00。
2. 地点:学校多功能厅或英语教室。
七、培训师资1. 拥有丰富教学经验的专业英语教师。
2. 具备良好的沟通能力和团队协作精神。
3. 积极参与教研活动,不断提升自己的教学水平。
八、培训评估1. 定期进行英语水平测试,了解学生的学习进度。
2. 通过课堂表现、作业完成情况、考试成绩等多方面评估学生的英语能力。
3. 鼓励学生积极参与课堂活动,培养他们的自信心和自主学习能力。
九、培训保障1. 为学生提供优质的英语学习资源,如教材、辅导书、网络资源等。
2. 定期举办英语角、英语演讲比赛等活动,提高学生的英语实际应用能力。
3. 为教师提供培训、进修机会,提升教师的专业素养。
郎训英语学校创业项目商业计划书(姜堰初稿)-目录第一部分郎训少儿英语项目背景介绍第二部分SWOT分析与市场营销规划第三部分招生教学计划与课程设置第四部分人力资源管理第五部分实施规划第六部分财务预测与分析第一部分郎训backpack少儿英语项目背景介绍朗训教育成立于2004年10月,由环亚国际投资集团投资并立足于国内教育培训行业,是一家集少儿英语教育及相关软硬件增值服务为一体的高速成长型企业。
朗训国际少儿英语项目2004年10月推向市场以来,在培生教育集团(中国)及全体同仁和各位合作伙伴共同努力下,现已遍布中国90多个城市近300家授权机构,10多万朗训少儿英语学员。
深得家长和孩子的好评。
朗训少儿英语,源于全球著名的教育出版集团培生(Pearson)旗下最知名的品牌——Longman(朗文课程体系),由朗训教育在中国大陆地区独家负责运营。
所使用教材是朗文(Longman)公司世界顶级少儿英文教学专家Mario Herrera为亚洲少儿精心打造的课程,充分结合少儿第二语言学习习惯和少儿心理学,集面授课程、多媒体互动教学、网上教学于一体,着重体现效果性、应用性、知识性和趣味性。
朗训少儿英语原版教材共分十一个级别,适合2-14岁的孩子学习。
是一套综合训练孩子听、说、读、写能力全面提高的教材,通过歌曲、歌谣、贴画、手工制作、游戏等活动,让孩子轻松快乐的学习英语。
2008年-2011年,郎训少儿英语连续荣获搜狐网年度教育品牌传播奖,并连续3年入围多家媒体评选的全国十大教育机构第二部分:SWOT分析与市场营销规划SWOT分析:优势:1.通过优势资源丁存兰老师(国家特级英语教师)的名声吸引市场,招聘一些年轻的在职英语老师(如高中同学郑璐璐、现姜中英语老师和一些有丰富的幼儿工作经验的英语老师)。
使我们的师资力量的真实背景与能力确保姜堰顶尖。
2.我们的课程设置具有很高的水平和很强的特色。
(国际领先的品牌和教材)3.进行了市场细分,第一年的定位以幼儿学前英语为主。
英语培训机构计划书英语培训机构计划书篇一:英语培训班创业计划书创业计划书企业名称创业者姓名日期通信地址邮政编码电话传真电子邮件目录一、企业概况-----------------------------------------------------------1二、创业计划的个人情况-------------------------------------1三、市场评估------------------------------------------------------------2四、市场营销计划------------------------------------------------------4五、企业组织结构------------------------------------------------------5六、固定资产------------------------------------------------------------7七、流动资金------------------------------------------------------------9八、销售收入预测(12个月)--------------------------------------10九、销售和成本计划---------------------------------------------------11十、现金流量计划------------------------------------------------------122一、企业概况高英语应试能力3三、市场评估市场容量很大,学校放假了,大多数学生家长都想让孩子过一个充实的暑假,都想让孩子利用假期提高自己,加强学习。
4竞争对手的主要劣势:本企业相对于竞争对手的主要优势:5英语培训机构计划书篇二:英语培训学校计划书郎训英语学校创业项目商业计划书-第一部分第二部分第三部分第四部分第五部分第六部分(姜堰初稿)目录郎训少儿英语项目背景介绍 SWOT分析与市场营销规划招生教学计划与课程设置人力资源管理实施规划财务预测与分析第一部分郎训backpack少儿英语项目背景介绍朗训教育成立于2004年10月,由环亚国际投资集团投资并立足于国内教育培训行业,是一家集少儿英语教育及相关软硬件增值服务为一体的高速成长型企业。
英语培训计划书篇一:英语培训学校工作计划--英语培训学校工作计划一、指导思想海南师范大学外语系以服务少数民族和贫困地区为宗旨,在当地教育局的统一部署与安排下,重组我系英语学科教师教育资源与中学英语教学实践资源,与琼中县基地学校共同建立起为期一年的周末流动师资培训学院,计划在琼中县培养10-12名研究型初中英语骨干教师,帮助他们更有效地更新教育教学理念和专业知识,提高学科教育理论修养和教学研究能力,并以他们为种子队员,推动教师所在学校的“校本教师培训”与反思性实践活动的开展,促进琼中县初中英语教师队伍的专业化进程,实现琼中县英语学科课程改革和海师大外语系英语学科教学研究的双赢目标。
二、培训目标研究型骨干教师应该具有较强的英语学科教学能力和愿意对英语教学进行反思性实践研究的积极态度与基本技能,包括:1、能够清楚地描述自己教学的目标、具体过程、结果和存在的教学问题;2、对个人教学有自我监控的意识与能力(包括能够有效观察课堂、记录、反思和讲述自己的教学决策思路);3、能够对教学进行质量评价、分析和诊断,并能够处理自己的教学问题;4、能够对教师的课堂教学行为进行内容分析、学会对教学进行比较与归纳;5、能够用有关语言、学习、教学等相关的外语教学理论对教师教学行为背后的原因进行推理和解释;6、习惯于与其他同伴教师进行反思性交流与合作;7、对自己的教学问题或某种课堂现象能够采用正确方式进行调查;8、能够对自己的调查数据进行处理和对调查结果进行讨论,并能将自己的调查过程与结论撰写成行动研究报告。
三、培训内容海师大周末流动师资培训学院英语学科从06年12月开始至07年12月结束,在琼中县进行为期两个学期的周末培训活动。
本培训着眼于提高教师个人对外语“教”与“学”的个人理解,发展教师自身的专业发展意识与对个人教学行为与思维过程进行研究的意识。
为此,教师将以所在学校教研小组为单位学会开展经常性的教学反思与交流活动,以提高其自我专业发展的技术和能力,特别是进行教学行动研究所需要的各种方法、手段与技巧,并通过这种互助性的(Peer-Support)小组研究活动,在交互性的学习与研究中学会总结和扩展自己的教学实践知识,为教师专业的终生发展打好坚实的基矗第一学期(06-12-16至07-7-21)集中培训14个周末,培训内容主要为(1)英语学科教学知识与技能的学习与交流;(2)英语课堂教学的分析与评估;(3)英语教学反思与交流等三部分,包括训练营学科教学知识与技能学习4×14学时,案例分析为主的课堂教学研究4×14学时,校本互助型教学反思与研究,并辅之以网络上的教学研究指导共7个月,每周一次,约2×28学时,共计168学时(详见上学期培训安排)。
英语培训班创业计划书培训机构,以学历教育或成人继续教育为目的的教育培训机构需要有场地的要求及师资的要求,需要教育主管部门给予认证并且取得社会力量办学资格方可营业,其培训课程价格需要核算并报教育部门批准,增加课程或改变收费需要向教育部门申请并获得批准后才可改变。
以下是店铺为大家整理的关于英语培训班创业计划书,给大家作为参考,欢迎阅读!英语培训班创业计划书篇1一、背景分析:xx辅导班是一个以服务学生为宗旨,严谨纪律的教学组织,有着良好的师资资源,先进的教学理念,秉承让家长放心,让家长舒心,让家长开心的信念。
希望在我们的努力下,能受到学生、家长的喜爱。
2011年寒假期间将开办寒假辅导班,为了能够更好达到预期的招生计划,甚至超越计划招生人数,特此对本地的辅导班情况进行一下分析:1、市场环境分析:l 近年来人们的生活水平得到了很大的提升,XX市各地居民经济能力上升,对教育的关注也与日俱增。
人们开始重视小孩子的教育培养,愿意花钱送孩子到暑期的辅导班进行各种各样的培训。
此外,人们由于自身工作以及个人娱乐的需要,花费在孩子身上的时间明显缩减,所以在寒假一个月的时间里,小孩子的安排是另家长特别头疼的问题,这时,寒假辅导班是一个两全其美的选择。
寒假辅导班具有较大的市场容量。
l 学费:考虑家长可以接受的范围,学费高则招生少,学费低则收入少。
2、消费者分析:XX教育中心定位于中低端的客户,主要的目标消费者是村镇一级的中小学生,年龄偏小,非城市。
其父母大都在30—40之间,消费观念较先进,乐于为孩子的教育投资。
3、竞争对手分析:XX的竞争对手主要有江西师大系列辅导机构、当地大学生自主开办的辅导班、当地中小学老师自主开办的辅导班。
①相同目的的大学生开办的辅导班:暑期时间较长,各地放假回去的学生都会在这一期间开办当地的辅导班。
优势:熟悉当地的情况、有一定的人脉网劣势:资金不足、组织涣散、缺乏纪律性组织性②当地中小学老师自主开办的辅导班:很多的中小学老师利用自身的教师身份,招纳各个学校的学生,尤其是自己所在学校的或者所在班级的学生。
英语学习计划书10篇英语学习计划书10篇英语学习计划书(一):英语学习不是一件一蹴而就的事情,我们大家应当在英语学习过程中制定一个学习计划,这样对于我们大家英语成绩的提升是很有帮忙的。
那么我们大家应当怎样去做呢下头给大家带来一份高中英语学习计划。
1、自信,相信自我能够学的很好。
2、每一天晚上确定15--20个生词(教材书上的和平时做题时遇见的重点词汇),看一遍,大致有一个印象。
3、第二天早晨把前一天确定的词汇集中背(注意背单词不是一次两次就能够记牢的,必须要循环记忆,在一个星期内每一天至少看一遍,以后越来越熟悉花费的时间就少了)4、好好利用英语书和早读,上课教师讲的资料要详细做笔记(包括语言点和例句,易混知识点的比较,句式语法及常用搭配等)这是每次考前都必看的复习资料,十分好的(这是上课就应做的)5、把平时做错的小题(选择填空等)积累下来,把错误原因及正确答案和解释都详细记录,这也是考前最好的复习资料,没必要考前很多题海战,看这些更能帮忙自我提高,使自我不在同一地方摔跤两次(这项工作是在每次做题后立即应完成的,不能拖延长时间)6、英语课文要好好看,反复看(课间时间就能够看很多,加上早读就能够)7、每一天坚持做三篇阅读和一篇完形填空(上自习的时间),注意做题的速度,体会技巧,找语感;每一周看(最好是背诵)一篇英语满分高考作文(主要理解吸收别人的写作技巧,行文方式,亮点句子和单词短语)8、因为你还有别的功课要完成,不可能把所有精力都放在英语上,而英语语文这种语言类学科重在平时一点一滴的积累,不需要很连续的大段时间,只要充分利用好零散时间就能够提升很快的。
9、学习英语最重要的就是坚持!!!只要你持之以恒,包你很快就会看到自我的提高。
高中英语学习计划送给我们大家了,期望我们大家能够按照这个要求去做,这样我们大家会到达我们预期的效果的。
英语学习计划书(二):一、总则:1、坚持每一天,充分利用一切能够利用的时间学英语。
英语培训企业计划书范文Executive SummaryOur CompanyOur company, [Company Name], is a leading provider of English training services for individuals and corporations. We offer a range of courses and programs designed to improve English language skills and proficiency, including general English, business English, academic English, and exam preparation. Our team of experienced and qualified instructors are dedicated to helping our clients achieve their language learning goals and succeed in the global marketplace.Market AnalysisThe demand for English language training is growing rapidly, driven by globalization, international business, and the increasing importance of English as a global lingua franca. As a result, there is a large and growing market for English training services, with significant opportunities for growth and expansion. Our target market includes individuals seeking to improve their English skills for personal or professional reasons, as well as corporations and organizations looking to enhance the language proficiency of their employees.Our ServicesWe offer a comprehensive range of English training services, including:- General English courses for all levels, from beginner to advanced- Business English courses for professionals and executives- Academic English courses for students preparing for higher education- Exam preparation courses for standardized tests such as TOEFL, IELTS, and Cambridge exams- Customized training programs for organizations and corporationsOur CoursesWe have developed a range of high-quality courses and programs that are designed to be engaging, effective, and accessible to a wide range of learners. Our courses are delivered in a variety of formats, including in-person classes, online courses, and blended learning options. We also offer flexible scheduling and personalized instruction to accommodate the needs and preferences of our clients.Our InstructorsWe have a team of experienced and highly qualified instructors who are dedicated to providing the highest quality English training services. Our instructors are native speakers with advanced degrees in TESOL or related fields, as well as extensive experience teaching English to speakers of other languages. They are passionate about helping our clients achieve their language learning goals and provide personalized, engaging, and effective instruction.Marketing and SalesWe will employ a multi-channel marketing strategy to promote our English training services and attract clients. This will include traditional advertising and promotion methods, such as print and online advertising, as well as digital marketing strategies such as social media marketing, search engine optimization, and content marketing. We will also leverage partnerships and referrals to reach potential clients and build our customer base.Financial ProjectionsWe project strong and consistent revenue growth over the next several years, driven by increasing demand for English training services and our aggressive marketing and sales efforts. We will invest in expanding our course offerings, hiring additional instructors, and enhancing our marketing and sales efforts to capitalize on the growing market for English training services. We anticipate that these investments will yield significant returns and position us for continued growth and success in the future.Conclusion[Company Name] is well-positioned to capitalize on the growing demand for English training services and achieve significant growth and success in the coming years. With a comprehensive range of high-quality courses and programs, a team of experienced and qualified instructors, and a strong marketing and sales strategy, we are confident that we will become a leading provider of English training services in our market. We are excited about the opportunities that lie ahead and look forward to building a successful and sustainable business that delivers value to our clients and contributes to the global community.。
英语培训企业计划书模板1. Executive SummaryOur company, ABC English Training, aims to provide high-quality English language training to individuals and corporate clients. With a team of experienced and qualified trainers, we offer a range of courses tailored to meet the needs of our diverse clientele. Our focus is on delivering personalized and effective training that helps our students achieve their language learning goals.Our business model is built on the principles of flexibility, convenience, and innovation. We offer both in-person and online training options, allowing our clients to choose the format that best suits their schedule and learning style. Our online platform provides access to a range of resources, including interactive exercises, video tutorials, and live classes, to enhance the learning experience.ABC English Training is committed to staying at the forefront of language education by continuously updating our curriculum and employing the latest teaching methodologies. We are dedicated to providing an enriching and inspiring learning environment for our clients, helping them to develop their language skills and achieve their personal and professional objectives.2. Industry AnalysisThe demand for English language training continues to grow as globalization and international communication play an increasingly important role in business, education, and everyday life. English is widely recognized as the global language of commerce, and proficiency in the language is a valuable asset for individuals seeking to access new opportunities and advance in their careers.The market for English training is diverse, encompassing a wide range of age groups, professions, and proficiency levels. It includes individual learners seeking to improve their language skills for personal or professional purposes, as well as corporate clients seeking to enhance the communication abilities of their employees.With the increasing importance of English in the global marketplace, there is a growing need for high-quality language training services that can effectively address the diverse needs of learners. This presents an opportunity for ABC English Training to establish itself as a leading provider of English language training in the region.3. Target MarketABC English Training caters to a wide range of clients, including individuals, schools, universities, and businesses. Our courses are designed to accommodate learners of all ages and proficiency levels, from beginners to advanced speakers. We offer flexible trainingoptions to meet the needs of our diverse clientele, including one-on-one tutoring, group classes, and customized courses for corporate clients.Our individual clients are typically professionals, students, or individuals seeking to improve their language skills for personal or professional reasons. We also work with schools and universities to provide supplementary English training programs for students looking to enhance their language abilities. In addition, we offer corporate training programs designed to improve the English language skills of employees and enhance their communication abilities in the global marketplace.4. Marketing StrategyABC English Training employs a comprehensive marketing strategy to reach our target clients and build brand awareness. Our marketing efforts include a mix of online and offline tactics, designed to attract and engage potential clients.Online marketing efforts include social media advertising, content marketing, and search engine optimization to target individuals and organizations seeking language training services. We leverage platforms such as Facebook, Instagram, and LinkedIn to reach our audience and showcase the benefits of our training programs.Offline marketing activities include attending educational fairs and events, distributing brochures and flyers at relevant locations, and building partnerships with local schools and businesses to promote our services. We also use traditional advertising methods such as print and radio to reach potential clients.Our marketing strategy also includes a strong focus on customer retention, with ongoing communication and engagement with our existing clients. We offer referral programs, loyalty rewards, and special promotions to encourage repeat business and word-of-mouth referrals.5. Sales StrategyOur sales strategy is built on providing personalized attention and exceptional customer service to our clients. We offer free consultations to prospective clients to assess their language learning needs and recommend the most suitable courses for them.Our experienced team of sales representatives is trained to build rapport with potential clients and communicate the value of our training programs effectively. We also offer flexible payment options and discounts for long-term commitments to encourage enrollment in our courses.In addition to direct sales efforts, we also partner with schools, universities, and businesses to offer group discounts and special rates for their students and employees. These partnerships help us to expand our reach and attract new clients while providing valuable language training services to a wider audience.6. Operations PlanABC English Training is committed to providing a seamless and efficient learning experience for our clients. We have a dedicated team of administrative staff who manage course scheduling, client inquiries, and payment processing to ensure a smooth enrollment process for our clients.Our team of talented trainers is responsible for delivering high-quality language training programs that are customized to meet the unique needs of our clients. They leverage a range of teaching methodologies, resources, and technology to create an engaging and effective learning environment for our students.Our online platform hosts a variety of interactive resources, including video tutorials, practice exercises, and live classes, to complement our in-person training programs. This enables our clients to access language learning materials at their convenience and participate in virtual classes from anywhere in the world.7. Financial PlanABC English Training's financial plan is based on a combination of course fees, corporate training contracts, and online course sales. We project steady revenue growth over the next three years, with a focus on expanding our client base and increasing course enrollment.Our cost structure includes expenses related to trainer salaries, administrative staff, marketing, and technology infrastructure. We also allocate funds for ongoing curriculum development and training to ensure that our programs remain current and effective.In addition to our core training services, we plan to diversify our revenue streams by offering educational materials and resources, as well as corporate training packages for businesses seeking to enhance their employees' language skills.8. ConclusionABC English Training is committed to providing high-quality language training services that empower individuals and organizations to succeed in the global marketplace. Our comprehensive business plan outlines our strategic approach to building a successful and sustainable language training company.With a focus on personalized attention, innovation, and flexibility, we are confident that ABC English Training will establish itself as a leading provider of English language training in the region. We look forward to contributing to our clients' language learning goals and helping them achieve greater success in their personal and professional endeavors.。
小学英语培训机构项目计划书As an English training institution for primary school students, our project aims to provide high-quality and effective English education for young learners. 作为一所小学生英语培训机构,我们的项目旨在为年幼学习者提供高质量、高效的英语教育。
Our curriculum is designed to be age-appropriate, engaging, and interactive in order to make learning English enjoyable for the students. 我们的课程设计是根据年龄合适的,吸引人的,并且互动性强的,以使学生学习英语变得有趣。
We understand the importance of fostering a positive learning environment, and our instructors are trained to create a supportive and encouraging atmosphere for the students. 我们了解培养积极的学习环境的重要性,我们的教师接受培训,创造一个支持和鼓励学生的氛围。
In addition to language skills, we also focus on building confidence and critical thinking abilities in our students, helping them to become well-rounded individuals. 除了语言技能外,我们还专注于培养学生的自信心和批判性思维能力,帮助他们成为全面发展的个体。
篇一:英语培训学校计划书 郎训英语学校创业项目商业计划书 - 第一部分 第二部分 第三部分 第四部分 第五部分 第六部分 (姜堰初稿) 目 录 郎训少儿英语项目背景介绍 swot分析与市场营销规划 招生教学计划与课程设置 人力资源管理 实施规划 财务预测与分析第一部分郎训 backpack少儿英语项目背景介绍 朗训教育成立于2004年10月,由环亚国际投资集团投资并立足于国内教育培训行业, 是一家集少儿英语教育及相关软硬件增值服务为一体的高速成长型企业。朗训国际少儿英语项目2004年10月推向市场以来,在培生教育集团(中国)及全体同仁和各位合作伙伴共同努力下,现已遍布中国90多个城市近300家授权机构,10多万朗训少儿英语学员。深得家长和孩子的好评。 朗训少儿英语,源于全球著名的教育出版集团培生 (pearson)旗下最知名的品牌——longman(朗文课程体系),由朗训教育在中国大陆地区独家负责运营。所使用教材是朗文(longman)公司世界顶级少儿英文教学专家mario herrera为亚洲少儿精心打造的课程,充分结合少儿第二语言学习习惯和少儿心理学,集面授课程、多媒体互动教学、网上教学于一体,着重体现效果性、应用性、知识性和趣味性。朗训少儿英语原版教材共分十一个级别,适合2-14岁的孩子学习。是一套综合训练孩子听、说、读、写能力全面提高的教材,通过歌曲、歌谣、贴画、手工制作、游戏等活动,让孩子轻松快乐的学习英语。 2008年-2011年,郎训少儿英语连续荣获搜狐网年度教育品牌传播奖,并连续3年入围多家媒体评选的全国十大教育机构第二部分:swot分析与市场营销规划 swot分析: 优势: 1.通过优势资源丁存兰老师(国家特级英语教师)的名声吸引市场,招聘一些年轻的在职英语老师(如高中同学郑璐璐、现姜中英语老师和一些有丰富的幼儿工作经验的英语老师)。使我们的师资力量的真实背景与能力确保姜堰顶尖。 2.我们的课程设置具有很高的水平和很强的特色。(国际领先的品牌和教材) 3.进行了市场细分,第一年的定位以幼儿学前英语为主。第二年扩展为中小学辅导课程(可联合于向海的小学辅导班,于向海的小学辅导班有接近80名小学生,并有房屋免租金) 市场劣势: 1.作为一个新的培训机构,让公众建立信任感需要一个较长的时间。 2.前期规模并不大,在我们向潜在用户推荐过程中,这一点会削弱我们的优势与能力。 机会: 1.市场非常大,面临竞争很小,且消费趋势也趋于理性。(明后天通过教育渠道查出有多少学龄前儿童) 2.通过工商局了解,姜堰的真正注册的品牌英语培训机构只有1家,私人英语培训机构1家。 威胁: 去年10月金城商场4楼有1家《佰利兹》连锁少儿英语培训机构,但是由于金城商场的人气稀少,也未见做广告,所以知名度不高,但每年估计能分散生源200人次。 市场营销规划: 1.每月在姜堰日报做一次1/8版广告,(1500元/次)主要针对幼儿及成人而开办的有特色的课程。 2.每周在电视台滚动播出字幕广告(费用待定),寒暑假做画面广告(费用待定) 3.将幼儿园及小学作为派发宣传单页的点,(宣传单页:0.1元*10000份)并有到幼儿园做现场介绍及答疑,鼓励幼儿园老师宣传介绍小朋友来(介绍1人200元)。 4.开展免费试听,充分利用我们的教师优势资源,借此促进品牌推广及销售。 5.建立学生档案并定期回访。关注我们的培训对他们英语的提高程度。 6.收集客户信息,对课程进行调整;针对客户的需求信息开设新课程并向建档用户推荐。 第三部分 招生教学计划与课程设置 首先确定拟开设的课程,并确定每个类别课程的收费标准、课时长度、课程特色。在确定收费标准时,课程的内容及师资是必须考虑的成本因素。同时,下列收费标准为初步制订,具体价格随行就市按±15%浮动,确保本市最高端。学校拟开设如下课程(10人以上方符合开班标准)。 开始阶段: 学前教育项目(幼儿英语项目)。此类别包括幼儿英语abc班,幼儿英语口语班,幼儿情景英语班, vip幼儿动感英语班。--自己想的,可能定位有错误。套《郎训》的课程套不出来,他们要面谈。 课时设置与收费标准: 幼儿英语abc班(适合3-4周岁或零基础幼儿,10人开班) 40分钟/节,每晚2节(外教每周2天4节,其余辅助老师授课),学时为56节,约为1个月。收费800元。(成本:聘用小学英语教师30元/课时,约1680元,外教费用未知) 幼儿英语口语班(适合4-6周岁幼儿,10人开班) 40分钟/节,每晚2次,每周14节,(外教每周2天4节,其余辅助老师)学时约112节,为期2个月,收费1800元。(成本:聘用小学英语教师30元/课时,约3360元,外教费用篇二:企业商务英语培训计划书 企业商务英语 技能培训计划书 二o一二年三月 一、 市场分析 2 0 1 0 年 1 月 4 日,国务院发布《国务院关于推进海南国际旅游岛建设发展的若干意见》。至此,海南国际旅游岛建设正式步入正轨。旅游业改革创新的试验区、世界一流的海岛休闲度假旅游目的地、全国生态文明建设示范区、国际经济合作和文化交流的重要平台、南海资源开发和服务基地、国家热带现代农业基地。旅游资源非常丰富,这也为今后包括汽车品牌店、酒店业在内的多个行业的未来发展提供了广阔的市场空间。随着国家不断的重视海南岛的发展建设,各行各业都面临着巨大的挑战和机遇,如今面对的不仅仅是全国所带来的挑战,而是将要与全球接轨。在这座高速发展的岛屿,国内的一些大中型企业该如何更好的与国际接轨,提升企业在国际市场竞争中的能力。 二、 4s品牌商店行业市场背景 在这个经济高速发展的城市,人均收入大幅度的提高,人口也逐渐由外来人口逐步增加,一些高消费群体也随之产生,汽车也成为大众生活的一个重要部分。目前海南的4s品牌店商店处处弥漫着一片繁荣的景象,现阶段的市场处于高度发展阶段,各种中、高、低端,国产、进口的汽车品牌相继进入海南市场,尤其是一些高端的国外进口品牌占据了大部分的海南市场,汽车行业已成为我省的支柱产业。 汽车消费主体转变引发变革,私人购车比例绝对增加,车主对品牌店的服务的个性化、规范化和专业化的要求也越来越高,汽车市场重点培养高端专业的服务人员已经刻不容缓。比尔·盖茨说过:“当价值由生产转入流通环节时,服务变得比任何时候都重要,并将成为企业盈利的主要环节”。作为影响汽车工业发展的汽车销售服务行业更显得重要,汽车销售服务体系的健全、完善将成为制约汽车工业发展的瓶颈。经过分析,长期以来,海南汽车的服务业比较分散,经营场地多为临时建筑,服务能力也参差不齐,缺乏专业的管理、配套、环境和统一的形象,这些都是严重制约了海口汽车服务产业的发展,所以建设专业、完善、规范的现代化大型汽车品牌销售服务体系是势在必行。 三、 酒店行业市场背景 现阶段的社会经济的发展带动了旅游和商务旅行的兴盛,酒店业才随之迅速发展起来。海南酒店业在未来的发展趋势主要分为三个特点: (一) 海南省已成为国内外高档酒店的聚集地,要着力加强五星级酒店的软硬件建设。20家国家知名酒店管理集团的驻入,提升了海南酒店业的整体形象和管理水平,促进海南酒店业向规模化,国际化和品牌化发展。 (二) 海南是国内高档度假酒店发展的重点。要把海南建设成为国际一流的海岛度假旅游胜地,得天独厚的旅游资源优势必不可少,但是度假酒店的发展也至关重要。 (三) 海南是经济型酒店的发展圣地,他们凭借优质的服务和较低的价格正在飞速占领海南酒店行业市场。海南在大力发展旅游业的同时,也带动了热带农业、文化产业等一批新型产业的发展,所以海南酒店业未来的发展前景将十分可观,为海南建设国际旅游岛提供了。 酒店业作为旅游业的支柱产业也得到长足发展,而酒店业对人才,尤其是国际化人才的需求也空前高涨。面对酒店业国际化人才紧缺的情况,如何减少优秀人才的流失率,如何培养优秀的人才使其更适应酒店发展的需要,如何引导优秀人才在工作阶段就有针对性的进行学习和锻炼,从而快速达到酒店对国际化人才的素质要求,是酒店管理专业教育一个重要的问题,深入了解酒店行业对国际化人才的素质要求,给优秀人才提供明确的发展方向,具有非常重要的意义。 四、 打造企业国际化团队 酒店和汽车行业是海南国际旅游岛经济建设的重点,在今后的发展中,建造国际化团队是国内企业发展的一种必然趋势,在走向国际化的进程中,人才国际化是个关键。 对国际化人才的理解,不能仅仅的认为是能讲外语、熟悉国外环境等。但现实中,国际化人才应该从两个方面来理解前者是个人,二者是团队。首先第一方面,就是看个人的能力和素质,能不能适应国际市场这种竞争的需要,能不能够在跨出国门以后适应国际市场创造价值;而从第二个方面来讲,就是能不能构建一个适应国际化人才生存并发展的环境。只有国际化潜质的人,没有适应国际化人才发展的环境,也不可能培养出国际化人才来。对于国际化人才,不懂外语是万万不能的,但外语不是万能的,外语是国际化人才的最基本要求。国际化人才的培养依赖于专业教育培训机构的国际化。只有高素质的培训机构才能培养出一流的国际化人才。国际化人才的基本素质应该在优秀培训师上得到大部分的体现,使培训机构成为国际化的标杆。如果教育机构没有国际化水平,恐怕很难让学员达到国家化。 美华是一家专门提供高质量的外语人才培训机构,对在职的企业人才进行专业的国际化人才培训和不定期的知识结构更新训练,使之实现与国际化对接,选择美华,我们将通过合理的科学配置,实现素质与结构的和谐发展,优化国际化人才培训体系,培养出一批具有国际化专业的团队。 企业商务英语技能培训计划书 一、 内容(content) 1) 培训目标:为企业打造国际化团队,提升服务质量,提高国际化旅游城市的发展能力,