外研社 新视野英语教程三 电子教案 Unit Four

A Defining MomentⅠObjectiveTopic: A Defining MomentText: A Defining MomentⅡTime ArrangementAbout two periods of class will be used for the analysis and discussion of the passage itself.ⅢRelated InformationIntroduction to the TopicA defining moment is one that may change one’s life.It becomesdefining because whatever choice one makes---to stand tall,to fall backward,or to move forward---one knows he/she will never be the same.It is a moment that requires one to demonstrate his/her courage or fear,wisdom or foolishness,ability to react,concern and love for him/herself or others.So when such a moment is upon one,the big question is how he/she reacts.Preview Questions(1)What do you ususlly do when in trouble?(2)If any disaster strikes what will you do?ⅣEmphasized Points Key Words(1)define(2)shift(3)captain(4)particular(5) dispatch(6)central(7)citizen(8)gas(9)slightⅤText Comprehension Structure AnalysisComprehension Questions(1) What is meant by the title "A Defining Moment"?--It was a crucial moment, a moment that would change one's life.(2)What did Dispatch tell Dennis to do?-- Dispatch told him toconduct/check out a gas investigation.(3)Where did they find the smell of the gas?-- They found the smell in the living quarters.(4) Why did Dennis think the gas leak very dangerous?-- Because it would cause a tremendous amount of damage to theentire area if the building blew up.(5) What measures were required to protect the people in a possible gas explosion?-- All the surrounding buildings must be evacuated immediately (Or: The residents must leave all the surrounding buildings immediately) and the police must be called to seal off the neighborhood.Topic for Discussion◆Suppose your dorm was on fire, what would you do?Main idea:The students are asked to discuss this question between two.The question has no exact answer.The aim to discuss it is to express the students’ own points.ⅦHomeworkFinish exercises behind the text Learn about basic writing skills. Preview Text B。

Unit 4 Section A Five Famous Symbols of American CulturePart One: Objectives1. To learn and talk about five symbols of the United States;2. To develop a story by time sequence;3. To hold a press conference on the Statue of liberty;4. To explore the famous symbols in Chinese culturePart Two: Warming up1. These symbols stand for …The Eiffel Towel FranceThe Pyramids EgyptThe Opera House AustraliaPantheon GreeceBig Ben EnglandRed Square RussiaThe Leaning Tower ItalyBeijing Opera China2. Other American SymbolsThe White HouseHollywood MovieThe statue of LibertyMcDonalds, KFCBarbieCountry MusicUncle SamCoca-colaNBA…3. Chinese SymbolsChinese Musical InstrumentsKongfuConfuciusDragonPotteryQi-paoChinese SilkChinese MedicineThe Terracotta Warriors (兵马俑)CalligraphyThe Imperial Palace4. Which can be a tribute to an event of historical significance?1)The Statue of Liberty was designed to celebrate US victory in the war of independence, as a tribute to the desire of US people for liberty and freedom.2) The Monument of the People’s Heroes was dedicated to the lives given for the founding of New China, as a token of the Chinese people’s resolve to abolish the exploiting system.3) Peking Opera, though characteristic of Chinese people’s quest for excellence in music and art, it does not meet our given criterion for cultural symbols.4) NBA (short for the National Basketball Association) is not in line with our criterion here despite the fact that it has already been descriptive of the American culture and popular all over the world.5. Which can be descriptive of people’s inspiration?American Gothic, Compass, and Barbie Doll all shine with people’s inspiration. American Gothic is a painting of inspiration from the Gothic window of an old farmhouse, but the faces in it make it peculiar to American spirits. The compass is an instrument of inspiration from earth induction, which in turn glows with the Chinese wisdom. And Barbie Doll is the outcome of inspiration from a German doll, but now the refashioned doll has become the queen of all dolls. The White House and the Imperial Palace in Beijing may be descriptive of architectural styles peculiar to American and Chinese cultures respectively, but it is their special residents that make them typical of both cultures. The White House is a building where every American president in office lives, naturally it stands for the American government, similarly The Forbidden City was once a place where every emperor of Qing Dynasty lived.6. What can serve as a typical witness to tragedies in history of one culture?Some cultural symbols serve to remind a nation of her tragedies in history. When it comes to Yuanming Yuan, for instance, we tend to think of Eight-Power Allied Forces and the scars they made on China. Buffalo Nickel bears witness to two tragedies in US history—the destruction of the buffalo herds and the destruction of the American Indians. As for the Great Wall, most of us believe it reflects the inspiration and industriousness of our ancestors, but in view of its purpose, some also regard it as a witness to our nation’s self-seclusion and vulnerability.7. Which of the following can be seen as a product of times?It is said that times produce their heroes. If so, the greatness of Abraham Lincoln lies in his epoch that gave full play to his talents in abolishing slavery and bringing states into a unity, which in turn proved him to be a symbol of justice and democracy. Uncle Sam was born into the era of American Revolution to liberate America from Britain, thus turning him into a figure of trust, strength, and patriotism.Lei Feng is a hero of times in our culture. In effect, Lei Feng was a mirror of the age when the Chinese people were full of enthusiasm for socialist construction as well as gratitude for their liberty. But the concept of times and heroes has no bearing on the birth of Confucius. Instead, he was such a great philosopher that his school of thought has had great effect on our pattern of seeing things.8. Why does the guide in the video see the Statue of Liberty as the most enduring symbol of the American culture?“It’s as American as baseball, hot dogs and apple pie”is commonly used to express that something owes its invention to the United States. But, while very few would dispute baseball’s origin, the claim to hot dogs and apple pie can be argued at length. Here are five more inventions and symbols that are definitely American: the Statue of Liberty, which, though given as a gift from the French, has always symbolized the concept of freedom; the Barbie doll, which has become the queen of all toys; American Gothic, a portrait showing a farmer and his wife; the Buffalo nickel, atribute to the buffalo and the Native American people who were killed and displaced to make room for European expansion; and finally, the image of Uncle Sam, which represents American resolve, strength, and patriotism.The Statue of Liberty stands not only for the most important event in the US history, the War of Independence, but also for the nation’s quest for the spirit of liberty, as the Declaration of Independence goes, “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness”. That is why the statue is ranked as the first symbol of the American culture.9.Is it necessary to conduct the patriotic education among the youth of today?Much to our distress, these years have seen a gross neglect of patriotic education in our society, as a result of more and more weight being attached to the economic effects or the material gains. According to some official reports, many of the national heroes in the Chinese history have given way to pop stars in young people’s minds. In view of the above, there is a great need to inculcate patriotism in the youth of today. Through patriotic education, young people will know more about the glorious history of our nation, thus building up their sense of pride as Chinese. Moreover, young people will cherish today’s hard-earned life and draw on more of their potentials to make tomorrow’s life better for the sake of our nation.Part Three: Related Information1. The Statue of Liberty:The Statue of Liberty was a gift from France, unveiled on 28 October 1886 at Liberty Island in New York Harbor as a welcome to all visitors, immigrants, and returning Americans.2. Uncle Sam:Historians aren't completely certain how the character “Uncle Sam”was created, or who he was named after. The prevailing theory is that Uncle Sam was named after Samuel Wilson. Wilson was born in Arlington, Mass., on September 13, 1766. His childhood home was in Mason, New Hampshire. In 1789, he and his brother Ebenezer walked to Troy, New York. During the War of 1812, Wilson was in the business of slaughtering and packing meat. He provided large shipments of meat to the U.S. Army, in barrels that were stamped with the initials “US”. Supposedly, someone who saw the “US”stamp suggested—perhaps as a joke—that the initials stood for “Uncle Sam”Wilson. The suggestion that the meat shipments came from “Uncle Sam”led to the idea that Uncle Sam symbolized the federal government. Samuel Wilson died in 1854. His grave is in theOakwood Cemetery in Troy.3. American Gothic:American Gothic depicts a farmer and his spinster daughter posing before their house, whose gabled window and tracery, in the American Gothic style, inspired the painting’s title. In fact, the models were the painter’s sister and their dentist. Wood was accused of creating in this work a satire on the intolerance and rigidity that the insular nature of rural life can produce; he denied the accusation. American Gothic is an image that epitomizes the Puritan ethic and virtues that he believed dignified the Midwestern character.4. Political cartoons:Virtually every newspaper in the US, and many other countries, publishes at least onepolitical cartoon on its editorial page. These cartoons satirize events reported in the newspaper. Often, they include caricatures, or funny drawings, of politicians, such as the president. For example, Uncle Sam, the representation of the United States, appears frequently in political cartoons.5. Country Music:Country music is a blend of popular musical forms originally found in the Southern United States and the Appalachian Mountains. It has roots in traditional folk music, Celtic music, blues, gospel music, hokum, and old-time music and evolved rapidly in the 1920s. The term country music began to be used in the 1940s when the earlier term hillbilly music was deemed to be degrading, and the term was widely embraced in the 1970s, while country and western has declined in use since that time, except in the United Kingdom, where it is still commonly used. 6. White House:The White House is the official home and principal workplace of the President of the United States. Built between 1792 and 1800 of white- painted Aquia sandstone in the late Georgian style, it has been the executive residence of every U.S. President since John Adams. When Thomas Jefferson moved into the home in 1801, he, with architect Benjamin Henry Latrobe expanded the building outward, creating two colonnades which were meant to conceal stables and storage.7. McDonald’s:McDonald's is the world's largest chain of fast food restaurants, serving nearly 47 million customers daily. McDonald's primarily sells hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks, milkshakes and desserts. More recently, it also began to offer salads, wraps and fruit. Many McDonald's restaurants have included a playground for children and advertising geared toward children, and some have been redesigned in a more ‘natural’style, with a particular emphasis on comfort and the absence of hard plastic chairs and tables.8. The Buffalo Nickel:The Buffalo nickel is a five-cent coin in the US that bears “truly American”symbols on it, i.e. buffalo and native Indians. It was designed by sculptor James Earle Fraser and its first production began in 1913.9. The Central Park Zoo:The Central Park Zoo, located in New York City’s Central Park at 64th Street and Fifth Avenue, features two separate areas: the wildlife center and the petting zoo. One of the most visited events at the zoo is sea lion feedings which take place in the Central Park several times per day.Part Four: Text UnderstandingI. Idea CatchingThe Birth of the TextCriterion I: A tribute to something significant in history, like the Statue of Liberty.Criterion II: Descriptive of Americans’inspiration, like the Barbie Doll and American Gothic. Criterion III: A witness to tragedies in the American history, like the Buffalo Nickel.Criterion IV: A special product of times in history, like Uncle Sam.II. Structure Analysis1.What is the text mainly about?The text is about five famous symbols of American culture, telling readers these information: who, in what time, designed these symbols, what made them come up with such idea...The passage is about five famous symbols of American culture, telling readers their historical backgrounds, origins and relevant stories.2. How is the text organized?The writer organized the overall structure of the passage by listing, which means that the text falls into five parts. For each part, the writer centers on one specific symbol, dealing with it from different aspects such as who created it, how he created it, when, and how the symbol was accepted, etc. Now let‟s see the block diagram below:Part I Main idea: To celebrate US independence and the France-America alliance, a French artist created the Statue of Liberty, with his wife’s arm and his mother’s face as models for his creation.Devices for developing it: Time SequenceTime markers: In the mid-1870s, At the same time, in 1876, That same year, In 1886. Characteristics: the description of an event resulting from the combination of two events occurring at the same time. (Refer to Para. 1)Part II Main idea: Barbie originated from a German doll and an American girl, Barbara, whose parents made Barbie popular. Barbara and her brother Ken, the human models of Barbie and her boyfriend, had different opinions on the doll.Devices for developing it: Time Sequence: (Refer to Para. 5)Characteristics: the description of a result from two events occurring at different space.Part III Main idea: Inspired by the Gothic window of an old farmhouse, Grant Wood produced American Gothic. It was the faces of his dentist and sister in the painting that captured the world’s attention.Devices for developing it: Time Sequence: (Refer to Para. 9)Characteristics: the description of a result from observing a static object.Part IV Main idea: Contrary to the tradition, the image of a buffalo and three actual American Indians were used on two sides of the coin, the Buffalo Nickel, by a famed artist James Earle Fraser.Devices for developing it: Time Sequence and Contrast :The device “contrast”is used in this part to show the significance (refer to Para. 12) and the uniqueness (refer to Para. 13) of the coin.Part V Main idea:When Sam Wilson was providing meat to the army in a war, some explained the initial letters “US”as Uncle Sam. It became popular later because of a character in political cartoons. An artist created its portrait in army recruiting posters.Devices for developing it: Time Sequence: (Refer to Para. 15-17)Time markers: during the American Revolution (1775-1783), when Sam Wilson was 23 years old, during a later war in 1812, after the war, during World Wars I and II1. The Statue of LibertyTime: Mid-1870sDesigner: French artist Frederic Auguste BartholdiModel: His wife’s arm and his mother’s faceHistory: Celebrating US independence and the France-America alliance2. BarbieTime: 1959Designer: Elliot and Ruth HandlerModel: Daughter BarbaraHistory: After watching her daughter play with paper dolls, Ruth had the idea.3. American GothicTime: August of 1930Designer: Grant WoodModels: His sister and his dentistHistory: Grant Wood was visiting the town of Eldon in the southern part of Iowa when he came upon the farmhouse.What did the serious-looking face and a pitchfork imply? (a pitchfork)Serious-looking face: the solemn pride of American farmers; hard–working and diligent.The pitchfork: haying in the 19th century; masculinity（男子气概）; the devil and farming; to echo the repeated lines of the Gothic Window.4. Buffalo NickelTime: From 1913 to 1938Designer: FraserModel: An aging buffalo from Now York City’s Central Park ZooHistory: It honored a pair of connected tragedies from the settlement of the American frontier —the destruction of the buffalo herds and the American Indians .5. Uncle SamTime: After 1913 to 1938Model: Sam WilsonDesigner: James Montgomery FlaggHistory: Happening to get the name “Uncle Sam”, Uncle Sam soon replaced Brother Jonathan as American’s most popular symbol.Part Five: Notes To The Text☆New words and expressions1.to work on an enormous project 设计一个大项目全世界的科学家正在致力于揭开SARS之谜。

Five Famous Symbols of American CultureI. ObjectivesII. PreviewIII. leading-inIV. Section A-TextV. Answers to Exercises VI. Extensive Tasks VII. Testing Yourself VIII. HomeworkNHCE-BIII-Unit 4 I: ObjectivesMENU •Objectives•Students would:• 1. be able to successfully finish listening, speaking, reading and writing tasks related to the theme of ―symbols of American culture‖, with the help of theme vocabulary.• 2. improve the accuracy of their spoken and written output, thanks to theme words and expressions.• 3. improve the fluency of their spoken output during the completion of the chains of tasks.•4. have an understanding about the essence of American and Chinese culture.1. About American Culture:Most Americans see themselves first as individuals and then as a member of a community, family or other groups. Some people from other countries view this as being ―selfish‖. Others view it as freedom from constraints.IndividualismThe main content of American culture is the emphasis on individuals' value, the pursuit of democracy and freedom, the promotion of deploitation (开拓, 经营), competition, and the need of realism and practicality.Equality and InformalityMost Americans treat each other in informal ways, even in the presence of great differences in age or social standing. Some see this as a ―lack of respect‖. Others see it as a healthy lack of concern for social ritual (礼仪).2.A Poem Inscribed on the Statue of LibertyThe New Colossusby Emma Lazarus Not like the brazen giant of Greek fame,With conquering limbs astride from land to land;Here at our sea-washed, sunset gates shall standA mighty woman with a torch, whose flameIs the imprisoned lightning, and her nameMother of Exiles. From her beacon-handGlows world-wide welcome; her mild eyes commandThe air-bridged harbor that twin cities frame."Keep ancient lands, your storied pomp!" cries sheWith silent lips. "Give me your tired, your poor,Your huddled masses yearning to breathe free,The wretched refuse of your teeming shore.Send these, the homeless, tempest-tost to me,I lift my lamp beside the golden door!"新的巨人（New Colossus）不像那无耻的古希腊的青铜巨人，叉腿横跨征服的陆地；在这海水冲洗的日落重门，将矗立起一位手持火炬的伟大女性，火焰是被囚禁着的闪电，流放者们的母亲就是她的姓名。

授课题目：Unit 4 The Surprising purpose of travel授课时间：第_____周授课类型：理论课授课时数：____课时教学目的：After finishing this unit, students will be able to:1.To practice speaking skills at a travel agency2.To foster students genre awareness and apply it to reading and writing3.To master the reading skill of looking for thesis statement4.To enable students to write an essay of causes on fixed topics by using a genre-based process-writing approach教学重点和难点：1.To talk about the surprising purpose of travel2.To understand the text fully3.To apply the phrases and patterns4.To master the cause-effect essay writing skill教学方法和手段：Various kinds of teaching methods are used:1.Teaching in class. Explain the profound theoretical knowledge in class;2.Case study. Provide case study during teaching, and make the students to discuss about the case;3.Bilingual and full English teaching;4.Learner-centered approach; situational & communicative method;5.Project-based approach教学内容和过程：Section A The surprising purpose of travelStep One Warming-up Activities 30 minutesI. Write as many words related to travel as you can•Varieties of travel•Means of transportation•Tourist attractions•Entertainment activities•Things to take•Where to stay•Other words about travelII. Lead-in questions:1.Do you like travelling? What are the reasons for you to travel?•To have a change•To experience something new and unfamiliar•To see the world and understand different culture•To marvel at the wonder of great nature•To escape from a boring lifestyle•To have a thorough relaxation•To broaden one’s horizons2.What’s your suggestion to a student who wants to have a trip but d oesn’thave enough money for it?•Plan ahead•Find useful information•Travel in group•Go to a less-known place•Pack necessary thingsIII Background knowledge1.Where is Left Bank café? What features does it have?•The Left Bank café is located in the village of Saranac Lake on the Left Bank of the River Seine in Paris. It is a favorite meeting place of great artists, writers, and famous intellectuals since the early 20th century. LBC serves authentic French café-style food, including crêpes and tar tines, as well ascoffee, tea, wines and beers.2.What is Let’s Go? Give more information about it.• A world-renowned travel guide series, researched, written, edited, and run entirely by students at Harvard University.•It is claimed to be “the student travel guide” aimed at readers “both young and young at heart”.•Let’s Go was founded in 1960 and is headquartered in Cambridge, Massachusetts, the US. Office.3. What do you know about Machu Picchu?•An ancient ruined South American city high up in the Andes Mountains in Peru.•It was built by the Incas, a Native American people of South America, in about 1500 AD,•It has a temple of the sun and many other buildings.•It is a popular place for tourists to visit.Step Two Text Study 80 minutesI.Interactive reading of the text1. Reading comprehension1)Why does the author choose the word “burdensome” to describe hisimaginary travel? (Para. 1)2)What does the author mean by “the rest of the journey can feel like a tediouslesson in the ills of modernity? It sucks.”? (Para. 2)3)Suppose travel is troublesome and sometimes even unpleasant, why do wetravel according to the author? (Para. 2-4)4)What kind of travel is truly compulsory? (Para. 4)5)What is the irony when people travel to Paris trying to leave all thosetroubles behind? (Para. 5)6)What is the finding of the research? What does the author wants to prove byreferring to the example? (Para. 6)7)What do we need to do to trigger our creativity? (Para. 8)8)What are the secret cornerstones of creativity of travel?What will happen to usafter travel? (Para. 9)2. Structure of the textPart I Introduction (Paras. 1-4)The author gives us a vivid description of the imaginary travel experience, including how he struggles to get up in the early morning, how he gets to the flight gate after all trouble and how he finally gets stuck in the airport. The author puts forward a question: Why do we travel?Part II Body (Paras. 5-8)The author takes us to rethink the question: what is the real purpose of travel? Besides, she shares her own understanding of the real purpose of travel.Part III Concluding part (Para 9)We travel because we need to, because distance and difference are the secret cornerstones of creativity..3. Summary of the TextTravel is ___________ and sometimes even unpleasant; then what is the driving force behind our travel? We travel because we need to. Sometimes our travel is a ____ because we should attend the business luncheon, because we should celebrate Thanksgiving with our mom. We travel because we want to.Owing to the fact that most travel is _______, we just travel following our heart. Most people travel for the sake of __________, but their mind tends to solve the stubborn ___________ issues while on vacation. What is the real purpose of travel? Travelling to a new place can make us less controlled by familiar cognitive ________ that imprison us. As a result, we can better combine the new with the old, the mundane is ________ from a slightly more abstract perspective.To __________ travelers, multicultural contrast means that they are open to ambiguity and willing to see the world in different ways, thus to expand the ______________ of their “cognitive inputs” as they refuse to __________their first answers and initial guesses. Of course, that mental flexibility is a side effect of difference and we know what we did not know in the past, by which we become more open-minded and less _______.Apart from its advantages, travel also has it _________, which make us not take great pleasantness. More often than not, we need a _________ after our vacation. We travel because we need to, because distance and difference are the _____________of creativity. Travel will change our mind to some extent, which inturn can have ________on everything in our life.II. Language Focus: Words and expressions1. Key words:1)groan: (Para.1)vi. make a long low sound, e.g. because you are in pain or unhappy (因痛苦或烦恼等)呻吟，发出哼哼声The old man was groaning with pain.v. speak about sth. in a way that shows you are unhappy 抱怨She sat down beside me and groaned about her working day. 她坐在我身旁，抱怨自己整日辛劳。

Text A Unit 4 book 3-3rd The surprising purpose of travelPreview:What is the biggest advantage of travel in your opinion?Travelling may be good or bad for you, all depending on how you deal with it. From my perspective, it is essential for you to travel in order to broaden your horizons. To begin with, it is a golden time for you to explore the external world and exotic people, in particular what their values are about, and how different their opinions are from yours. And consequently, you can grasp the opportunity to get deeper insights into different cultures and people.Besides, it is an ideal chance to enrich your mind with a new angle of contemplating your current life. But my experience has proved that frequent travel is a double-edged sword. On the one hand, it costs huge money, time and energy so that you may be distracted from your routines while preparing for a travel. But on the other, it helps reveal the shortcomings of travelers, thereby resulting in crisis or even abolition of your relationship. This is called Narita Break-up. Couples break up as soon as they arrive at Narita Airport. So the top policy for a joyous travel is to keep you at your best all the time through refinement of your taste forlife and expansion of your horizons.Do you prefer extreme tourism or traditional tourism?Extreme tourism is travel that is strongly characterized by a sense of adventure or even physical danger. The “extreme” aspect of this type of tourism may derive from a destination itself or from one or more activities which are engaged in during one’s trip. Like Walter Mitty in the movie who chooses Mount Himalayas as his destination, many people now prefer extreme tourism as they can find in it unparalleled excitement which they are absolutely unable to experience in daily life.However, extreme tourism requires more courage and preparations as it may endanger safety of travelers as well as the environment of the destination. For example, extreme travel to the Antarctic has become a new trend for the rich in China. Many environmentalists and scientific researchers contend that continued Antarctic tourism may lead to the pollution of the continent as well as the introduction of invasive foreign organisms, which could threaten the existing purity of its ecosystems.Personally I still prefer traditional tourism to extreme tourism. Safety is one of the most important issues I would consider before choosing a destination. Therefore any potential threat to safety or even life is out of the problem. For me, travel is to relax and to enjoy different sceneries, cultures and people, which does not include travail or drudgery like camping in a mountain or going hiking for three days. Extreme tourism also requires excellent physical fitness which I am short of. Therefore I would rather choose a safe and relaxing traditional way of travel than extreme tourism.Lead inGive a presentation of your plan of a three-day trip, including:• places you’d like to visit• transportation and accommodations• clothing and equipment• budget• detailed scheduleWould you like to go backpacking or have a package tour?Pre-reading activities:keeping.3. The beacon tower (烽火台) above the Lishan Mountain, where Huaqing Hot Spring is located,Script:For 2,000 years, Xi'an has been a bright pearl along the Silk Road. Emperors of about 13 dynasties chose Xi'an as their political, cultural and economic center. Nowadays, travelers arriving at the airport are welcomed by 11 tall earthen mounds, the tombs of emperors in Western Han Dynasty, built around the first century. This is a place of history. A 20-minute drive west of the airport are the miniature Warr iors. [ˈwɒriə(r)]Miniature [ˈmɪnətʃə(r)] a.微型的;小型的n.微型画Since 841 BC, China has kept historical records of each year. Thus the year of 841 BC marked the beginning of conscious and systematic record keeping. The Western Zhou Dynasty set up their capital here in 1066 BC, followed by the Qin, Western Han, Tang and another nine dynasties, who all made here the location for their royal palace. The beacon t ower above the Lishan Mountain, where Huaqing Hot Spring is located, is an eternal reminder of the story of "the most expensive smile" that caused the disappearance of the dynasty.The beacon tower [ˈbiːkən ˈtaʊə(r)] 烽火台As dynasty after dynasty added their own mark to Xi'an, numerous palaces, temples and tombs were built throughout the city and the surrounding countryside. For tourists wanting to get all the historical fragments together and enjoy them in one place, the Shaanxi History Museum(陕西历史博物馆) is the place to visit. It exhibits over 3,000 historical antiques, the main attractions being the bronze ware, ceramics and beautiful wall paintings from the Tang Dynasty tombs.Listen to a talk about Xi’an and discuss the questions.1. Why do many people choose to visit Xi’an?One of the most ancient cities in China;Its diverse and rich selection of local food;Easily accessible and frequent flights and trains;A reputation all over the world;If you have not been to Xi’an, you have not been to China.2. Which place are you most interested in when you are visiting Xi’an? Explain your reasons.I am most interested in visiting the Terracotta Army in Xi’an: [ˌterəˈkɒtə] 赤陶土An admirable miracle of the world;The exquisite high technology in Qin Dynasty; [ɪkˈskwɪzɪt] 秦代精湛的高科技A symbol of the long history and brilliant culture of China.Background InformationLeft Bank caféThe Left Bank café is located in the village of Saranac Lake on the Left Bank of the River Seine in Paris. It is a favorite meeting place of great artists, writers, and famous intellectuals since the early 20th century. LBC serves authentic French café-style food, including crêpes and tartines, as well as coffee, tea, wines and beers. [ɔːˈθentɪk]提供正宗的法国咖啡风格的食物，包括煎饼和鞑靼，以及咖啡、茶、葡萄酒和啤酒。

Unit 4 Science and Technology Teach ing FocusTeach ing PlanTo lear n some rules of omissi ons in sen ten ces.To be able to write a note leav ing a message for some one.Leadi ng In and Explori ng the TopicPrepare a PPT with the exercise of Exploring the Topic onP45 of SB.Ask the Ss to match the pictures with the stateme nts.Sect ion A Readi ng ThroughWrite the following 3 questions on board:1) Do you often use any chat tools such as QQ, Wechat, andMSN to make new frie nds?2) How useful and importa nt are these high-tech products inyour life?3) What are the troubles that these high-tech products havebrought to you?4) What would life be like if these high-tech products had notbee n inven ted orAllow the Ss 5 minu tes to discuss the questio ns on theboard in groups of four. When time is up, ask somerepresentatives to share the ideas of their groups with thewhole class.Let the class read aloud Text A, i n differe nt roles. One groupis the n arrator, the sec ond group isI ”，a no ther group isPaul.Give the Ss 5 minutes to review Text A and then finish the exerciseof Getti ng the Message on P58 of SB.Highlight some difficult sentences and elicit explanations fromstude nts and give helps where n ecessary.Basic Writ ing Skills Prepare a PPT with senten ces of the exercise on P62 of SB.Ask some students to tell their answers to the class and教学活动安排建议Check the understanding of the class by explaining the examples give n on P62 of SB.。

新乡医学院教案首页Unit 4 The devil finds work for idle handsⅠ. Teaching Plan (2 periods)1st period: Lead-in; Listening (Pair discussions about career; Listening practice)2nd period: Speaking (Oral English practice)Ⅱ. Teaching ObjectivesStudents will be able to:1handle resumes and prepare for job interviews;2give advice;3describe requirements;Ⅲ. Lead-in (15 minutes)Ask Ss to work in pairs discussing the following questions and then share their answers with the whole class.1. What do you think people will choose: a low-paid job one likes, or a boring well-paid job?Hint: a sense of achievement and happiness, a job close to one’s heart, in financial difficulty, afford the luxury, dream job, the top priority.Possible answer:I think many people prefer to find a job that they really like. After all, most people want to enjoy themselves rather than have plenty of money without a sense of achievement and happiness.On the other hand, some people may choose a well-paid job instead of a job close to their heart to earn more money. If one is in serious financial difficulty, one can hardly afford the luxury of a dream job. Money is the top priority.2. Do you think one’s character is important in finding a job? Why or why not?Hint: lay emphasis on, candidate, educational background and work experience, career, contemporary society, coordination, professionally skilled, accomplish a large project, assume a leading position, subordinates, EQ (emotional quotient)Possible answer:I think it is. Although many employers lay emphasis on candidates’ education al background and work experience, some believe that candidates’ character is equally important for a successful career.In contemporary society, many projects are so large that they require the coordination of a group of people rather than a sing le person’s effort. Therefore, a good team player is often welcomed. Professionally skilled people may not be able to accomplish a large project if they are easily angered and cannot get along with their colleagues.If you want to assume a leading position, you should be firm of important issues while allowing your subordinates plenty of freedom.In fact it is becoming increasingly common for companies to test candidates’ EQ (emotional quotient) before they decide to hire them.3. Wh at courses are useful for one’s job?Hint: turn out to be, future careers, basic courses, lay a solid foundation for, future development, enhance one’s ability, logical reasoning, literature, with great ease, sense of balance and beauty, of great relevance and value, career development.Possible answer:In fact, all courses may turn out to be useful in our future careers. The basic courses we take in the first two years of university lay a solid foundation for our future development. In the case of computer majors, for example, the math they have learned will enhance their ability for logical reasoning. The English courses they have followed will help them read the literature in their fields with greater ease. Art courses may increase their sense of balance and beauty.However, the courses in their specialties are often of greater relevance and value for their career development. For instance, computer majors may find courses such as programming, computer network, database, and CAD (Computer Aided Design) more closely related to their future work.4. What questions do you think are often asked in an interview? Why are theyasked?Hint: gather information, acquire the basic knowledge, apply for, weaknesses and strengths, showyour intelligence level, communicative skills.Possible answer:To start with, the interviewers may ask you about your education. In this way they can gather information to see if you have acquired the basic knowledge required for the job you are applying for.Perhaps most of them will ask you about your work experience in this field to see if you have the necessary skills for the job you have in mind. Usually employers do not like an entirely I experienced employee.They may also ask about your character, weaknesses and strengths to find out what kind of person you are. They may even ask you something that is not directly related to the job in question. Y our answers tend to show your intelligence level and communicative skills.Ⅳ.Listening (30 minutes)1. Basic listening practice (Listening for dialogs relevant to job hunting; Ask Ss to listen to the dialogs carefully and choose the best answer).Key: ① C ②D ③A④C ⑤B2. Listening In (Tasks 1-3)Task 1: Tell me about yourself1) Explain the language and culture tips.2) Ask Ss to listen to the passage and then fill in the blanks.Key: coast, was impressed by, shipping company, existing, cargo, communication skills, knowledge, potential clients, find customers, team spirit, her age, her parents, to learn.Task 2: A Work Qualification Test1) Explain the words and the culture tips.2) Ask Ss to listen to the passage and mark the statements T(true) or F(false).①F ②T ③T ④F ⑤T3) Listen to the passage again and answer the questions.Key for reference:①he made his decision based on the wrong answers to the one question one missed, rather than on the correct answers.②By writing “Neither do I”, it seems that Murphy copied the American’s answer on the test.Task 3: A guide to a Successful Job Interview1) Explain the words and the culture tips.2) Ask Ss to listen to the passage and choose the best answer.Key: ① C ②C ③B ④A⑤ D3) Listen to the passage again and answer the question.Key for reference: “why should we choose you?”, “Tell me about yourself.”, “What are your weaknesses?”, and “What are your strengths?”.Ⅴ. Speaking (45 minutes)1. Speaking Out: Handling resumes and preparing for job interviews, giving advice, describing requirements (Models1-3)1) Explain the words and the culture. Let Ss get familiar with the useful expressions in this part, and learn to express the same meaning in a different way. Then practice speaking with these expressions.2) Ask Ss to listen to the model dialogs one by one and pay attention to the underlined parts. (The underlined parts of the models present some useful expressions related to the topic of this unit.)3) Watch the model videos once again and repeat the dialogs sentence by sentence, and role-play them in pairs. For the part “Now Y our Turn” after each model, divide the class into pairs to do the exercises and then ask them to role-play the dialogs. Walk around the class and give help as needed. Encourage Ss to use their names to act out their parts.Useful Expressions：1）The useful expressions about job hunting that need explanation:“to submit my resume by E-mail”“to send in my resume vie E-mail”“to fire off my e-mail resume”“to give me some tips about how to …”“to look for a decent job”“to sue some body for sexual discrimination”“to take legal action against …”“to take somebody to court for …”“to be qualified for”“to have qualifications for”“to search the Internet for”2）The useful words and expressions for “requirements”:①“you can / you might as well /Certainly/Sure/ Of course, etc.”②“can you…; Could you…; you need to …, be sure to …, don’t …; etc.”③“It’s reasonable to do …/ It makes sense to do …/ It goes without saying that…”2．Let’s Talk1)Ask Ss to listen to the dialog and then complete the table on P55.2)Ask Ss to work in groups of three or four to have the discussion on P56. Walk around the class and give help as needed.3)Ask some groups to report to the class.Ⅵ.Assignment:Further Listening and Speaking (P72)。

教案课程名称：___________________________________ 课时：___________________________________ 班级：___________________________________ 任课教师：___________________________________ 教材：_《新视野商务英语综合教程3（第二版）》_Unit 4 Market AnalysisUnit Overview (单元概览)By studying this unit, you are expected to:●learn some terms and basics of market analysis;●know how to do a SWOT analysis for a company;●know how to position a company and its products based on market analysisreports;●know how to customize price;●write a simple product report.Lead-in (主题导入)Task 1●Write some abbreviations about market analysis on the board and ask the studentshow they understand them.●Divide the students into 6 groups and ask them to brainstorm some related wordsor expressions.●Ask some groups to share their findings.Task 2Quantitative Research 定量研究 Brand Valuation 品牌估价Sagging Demand 需求疲软Brand Management 品牌管理Market Expectation 市场期望Brand Preference 品牌偏好Market Confidence 市场信心Brand Awareness 品牌认知Price Spread 价格差距Brand Image 品牌形象Reading A (精读课文)Task 1●Ask the students to search for related information on the Internet before class.●In class, ask some students to work in pairs and share their findings.●Invite some volunteers to report their findings in class. A class discussion couldgenerate some interesting ideas.Task 3●Ask the students to read through the text and do the task individually.●Divide the class into several groups and discuss about the answers.●Check the answers and ask the students to locate the supporting information inthe text.Activity 1●Ask the students to make a list of the brands of electronic products and do aSWOT analysis about them.●Ask the students to share their opinions in groups.●Choose several groups to present their ideas to the class.Activity 2●Ask the students to make a list of the advantages and disadvantages of themselvesand then do a SWOT analysis.●Ask the students to share their opinions in pairs.●Choose several pairs to present their analysis to the class by role-playing a jobinterview.Reading B (泛读课文)Task 1●Market size●Market trends●Market growth rate●Market opportunity●Market profitability●Distribution channels●Success factors●Potential customers●CompetitorsActivity 3●Divide your class into several groups to discuss.●Work out a design for the new car which is acceptable for the sluggish car marketin Italy.Listening (听力练习)●Introduce this task by asking the students what they know about the term“introductory price”.●Pre-teach new words or expressions before the listening task.●Ask the students to listen to the recording twice and try to fill in the blanks.●Check the answers with the class.Communication Project (商务沟通)●Divide the students into several groups.●Ask the students to brainstorm and decide on some new products they want tolaunch.●Ask the students to do a market analysis of the product.●Invite some groups to share their ideas with the class.Some books about marketing analysis:Elliott Wave Principles—Key to Market BehaviorCompetitive StrategyWriting (商务写作)Moral Reflections (补充教学资源)Unit Overview从改革开放到经济奇迹Reform and opening-up to economic miracleA meeting held in 1978 was a turning point in China's economic development, because it decided to reorient the focus on economic development by launching reform and opening-up.Thus a new economic system started taking shape. Although SOEs (国企) remained the mainstay, diverse forms of businesses developed together. By the end of 2020, more than 770 million people had been lifted out of poverty, and China had built a moderately prosperous society in all respects. As a result, the Chinese people are leading better lives today.Under the big vision and broad guidance of the reform and opening up policies, China has achieved what has been rightly called an economic miracle. At the same time, it is also facing more intense market competition.How to know your competitors and be fully prepared in the fierce market competition?Moral Reflections全国统一大市场a unified national marketAt the 23rd meeting of the Central Committee for Deepening Overall Reform, efforts to build a unified national market at a faster pace and enhance government oversight efficacy are urged.【Note】目前，我国市场体系仍然存在制度规则不够统一、要素资源流动不畅、地方保护和市场分割等突出问题。

Unit FourTopic: A Defining MomentTeacher:Time Assumed: 4 periodsI．Teaching objectiveStudents will master the key words and structures; stimulate the students interest in the text that they are going to learn. Tell the students some good strategies and help them master some effective ways of learning English.II. Teaching procedures1.Vocabulary: define particular conduct investigation seal announce uneasyremain foundation remarkable.2.Structure: hang up on top of on one’s hands seal off call for check out .3. SkillsReading: Have a little faithWriting: Basic writing skills (Concession )Practical writing (Filling in invoice)Translation: Text sentencesIII. Equipment needed1. Overhead projector2. ComputerIV. (教法)Teaching methodologyStudent-centered, task-based, group discussion, question and answerText A A Defining Moment4. Teaching proceduresLeading in activity; Study of the text; Study of words and phrases; Study of reading more (text B), translation and practical writingIII. Leading in activityReading together the paragraph on P.73:A defining moment is one that may change one’s life. It becomes defining because whatever choice one makes --- to stand tall, to fall backward, or to move forward --- one knows he/she will never be the same It is a moment that requires one to demonstrate his/her courage or fear, wisdom or foolishness, ability or inability to react, concern and love for him/herself or others. So when such a moment is uon one, the big question is how he/she reacts.An example: the story of Helen Keller, the day when Miss Ann Sullivan came to Helen was certainly a defining moment for this miserable girl who had been living in darkness and silence all along. Quite often, an important time may be a turning point in one’s life, bringing about many significant changes. This may apply to a group of people, or even a nation.Questions: Can you tell some other famous persons’ defining moment,or even the defining moment of a nation?Did you have a defining moment in your life?(share my defining moment with ss: in high school, to continue my study or to go to work)Suppose your dorm was on fire, or you were facing an earthquake, what would you do?IV Vocabulary snapshotdefine v. [C] 1. show the nature of; characterize 显示……的特征（特性、特质）[例] What defines us as human? 我们作为人的特征是什么？[例] It is your passions that define you. 有激情是你的特点。