电子商务英语unit03文档资料.pptx

Unit 3 Company and ProductsUnit GoalsStarting-upTranslate the names of following ten world-famous companies into Chinese and then write out their nationalities.1.WAL-MART STORES2.SINOPEC GROUP3.TOYOTA MOTOR4.VOLKSWAGEN5.ROYAL DUTCH SHELL6.SAMSUNG ELECTRONICS7.DAIMLER8.PROCTER & GAMBLE9.LEGAL & GENERAL GROUP10.S IEMENSInitial ListeningBefore listening, please learn the following trade terms by heart.Now, please complete the following tasks.T T a a s s k k 11You will hear six product titles. For each product, choose the proper words from the box to compose its full title according to what you will hear. Each title will be read twice.1. 2.3. 4.5. 6.（图片来源：以上图片均来自百度图片）T T a a s s k k22You will hear five sentences. When you hear the first time, repeat the sentences and pay attention to the stresses and tones. Then listen again and write them down. Check your answers when you listen for the third time.1.2.3.4.5.T T a a s s k k33You will hear 5 short extracts from company profiles. Some information on the following short passages is missing. When you listen to the conversations, please complete the sentences. The conversations will be spoken twice.1.One reason why Levi Strauss & Co. grew so rapidly was that they spent a lotof money on . Even in their early days, Levi Strauss & Co. ran a strong advertising for their products.2.GKS Services high-tech security alarms and exports its productsall over the world. It 150 people at its factory near Rotterdam although the company’s head office is in Amsterdam and has a staff of 20.3.OLYMPUS aims to offer people challenging and work in a pleasantenvironment. Employees dress on days when there is no customer contact and this helps to create a friendly atmosphere.4.Natura is a Brazilian cosmetics and toiletries company whichstarted as a small laboratory in a garage 45 years ago. Today, it is trying to go . It picked France as the first country outside Latin America to try out its ideas.5.Hongdou is the name of one of the most clothing brands in China.Their main products are suits, shirts, jackets, underwear and children’s clothes. In 1994, the government named Hongdou as one of China’s top ten famous brands and in 2004, the company won a award.Oral DiscussionBefore discussion, you are given the following advices. Professional Advices1.When describing a product to a potential customer, you need tohighlight the competitiveness of it from the following aspects: Advanced technologyIngenious design conception and principlesComprehensive functionsConvenient operationsSuperb materials and workmanshipSuperior qualityFavorable priceAttractive appearanceConsiderate after-sale servicesAccurate target market2.When introducing your company to a potential customer, you needto make the introduction from the following aspects:Name of companyLocation of company or headquartersDevelopment history of companyOrganizational structureMain business scopeFeatured products or competitive productsMain business partnersMain import and export marketsOffice environmentOperation and management mechanismNow, please complete the following tasks.T T a a s s k k11Work in pairs. Discuss what should be included in the detailed introduction to a specific Import and Export company?T T a a s s k k22Work in pairs. Discuss what should be included in your detailed introduction when you show a potential customer around the sample room of your company?T T a a s s k k33Discuss the following topic.If you are a sales representative of a specific Import and Export company, how should you introduce objectively and veritably your company and products to your customers and further make them have a good impression to your company?Intensive ListeningLearn the following by heart before listening.D D i i a a l l o o g g u u e e11..1.Mr. Smith is visiting Wang Kai’s company in Tianjin, China. Wang Kaiis introducing his company in details on site to Mr. Smith, hispotential customer. Watch the dialogue and decide whether the following statements are true or false.1.Wang Kai’s general manager will have a for mal interview with Mr. Smithstraight away. ( )2.Tianjin Giant Garments Import & Export Company is a state-controlledenterprise which is authorized by Tianjin Municipal People’s Government.( )3.The main business scope of Tianjin Giant Garments Import & ExportCompany is import and export of textiles. ( )4.The pie chart shows that natural colored cotton products are the secondlargest export products of the company. ( )5.Europe and North America are the biggest trading partners and traditionalexport markets of the company. ( )2.Watch the dialogue again and complete sentences according to thecontents in the dialogue.1. We are mainly specialized in the import and export of various and the business scope has been extended while the product structure has been further under innovation and development.2. You gain a variety of public bidding from and market every year.3. Every year we accept a large number of national and international orders from the regular customers. And all of these certificates are ourand .4. It shows, at present, among the exports, natural cotton and natural colored cotton products have reached , pure silk products account for , while down and leather products are .5. In recent years, has become an emerging market, with U.S.A. and Canada being major destinations.3.Make a memo about the company profile mentioned in the dialogue. Name of Company:Nature of Company:Main Business Scope:Honor of Company:Main Export Products:Main Trading Partners:D D i i a a l l o o g g u u e e22..Wang Kai is showing Mr. Smith around the sample room of Tianjin GiantGarments Import & Export Company. Choose the best answer to each of the following questions.1. What are displayed in the sample room of the company?A. samples exhibited at the Canton FairB. samples of the entire product lines of productsC. most representative products from each line2. Which ranges of garment does NOT Wang Kai’s company specialize in?A. pure silkB. down and leatherC. chiffon3. Where are the suppliers of the company’s cotton products from?A. southern XinjiangB. northern XinjiangC. northern China4. What is NOT the advantage of raw materials of the company’s cotton products?A. superior qualityB. numerous varietyC. favorable cost5. How does Wang Kai’s company build its own design team?A. engage world-class designers with higher salariesB. send potential young designers abroad to studyC. hold training and sharing sessions regula rlyOral presentationIn this part, please make oral presentations after reading the following tasks. You are given the functional sentences to help you.Functional Sentences1.ABC Company is one of the world's leading international cosmeticcompanies.2.We employ around 85,000 people in almost 80 countries worldwide.3.The goal of our company is to be a focused jewelry company that deliversvalue over volume.4.The company has a long history of over 2000 years.5.With its exquisite skill, unique style and complete varieties, the companyenjoys great popularity at home and abroad.6.At present Lorentz Company engages in import and export trade and servesas a professional manufacturer.7.Our products have won many domestic gold and silver medals.8.Our products are sold well to more than 40 domestic tourist cities in Chinaand over 60 foreign countries and regions.9.We sincerely welcome and promise guests from far and wide high-qualitygoods, comfortable environment and excellent after-sale service.10.F ounded in 1902 and incorporated in 1923, ADM is headquartered in Chicago,Illinois, and operates processing and manufacturing facilities across the United States and worldwide.11.O ur market share in Europe has increased by 8%, accounting for 20%12.T hrough our extensive global distribution facilities and capabilities, IBMmakes a significant contribution to the world's economy and quality of life.13.O ur goods are superior in quality compared to those of other manufacturers.14.B usiness hours usually start at 8:30 a.m. and finish at 5:30 p.m., Monday toFriday.15.T he tennis shirt is available in five different colors and four sizes.16.W e have a wide selection of jeans that will appeal to all ages.17.O ur products enjoy a high reputation in North American market.18.O ur hoodies are especially popular with young people.19.T he quality of our products has the edge on competition.20.C ompared with the various well-known brands from Europe and America,our products have the same high quality, but are much more price competitive, thanks to the low labor and raw material cost.T T a a s s k k11Retell the passage of Dialogue 1 with the words and useful sentences used in the dialogue.T T a a s s k k22Work in pairs. One of you plays the role of a sales representative in a trade company and the other plays the role of a potential customer. Make up a dialogue according to the following situation.Mr. Brown is very interested in ABC Company’s products wh ich were exhibited at the trade fair held three weeks ago. Today Mr. Brown comes to ABC Company to have an initial visit. Tom is a sales representative of ABC Company. He is introducing his company and products in details respectively to Mr. Brown. Background InputThe product life cycle concept consists of 4 stages: introduction, growth, maturity, obsolescence. It outlines the stages the product is first introduced into the market until it is finally removed from the market. The length of the life cycle, duration of each stage and the shape of the curve vary widely for different products. Not all products reach the final stage and some may continue to rise or even fall.Product Life Cycle CurveIntroduction⏹Critical Factor - Product Development and Design⏹Researching, developing and launching the product.⏹Product passes through a low volume introduction phase where unit profit margin is low andsales volume starts to rise.Growth⏹Critical factor - Advertising and Distribution⏹Sales increasing at a faster rate.⏹Volume and profit both starts to rise.Maturity⏹Critical Factor - Marketing Effectiveness⏹Unit profit margin at its highest but the rate of sales volume is slowing down. For example,there are now new competitors in the market.Obsolescence⏹Critical Factor - Cost Efficiency⏹Sales and profit began to fall.⏹Declining volume pushes costs up until all profits are eliminated.⏹This may be due to the need of disappearing or a better and cheaper product has beendeveloped in the market.To extend a life of the product, techniques include advertising, price reduction (attract new customers), adding value to the product (new features), explore new markets (selling your product overseas) and new packaging (freshen up old packaging).。

Text a10 tips to Build, Manage and Profit from an e-commerce website (part 1)The customers need to be wooed by the unique customer experience that will bring them back, and have them sing your praise to their friends, spreading your name. This may seem like a tall order, but isn’t. Listed here are the top ten tips to build, manage and profit from your e-commerce website. Follow them and see the benefits for yourself.anize your catalog around product categoriesMany sites either provide a long list of products or lump them behind a search button, making it difficult to find them. Arrange your products into logical categories and subcategories, but do not overdo it. Research says it that most people get overwhelmed with more than 7 categories. The customer must be able to easily search any product without help.Your product should have a clear and high-quality picture, short and detailed specifications. If necessary add video or pictures of different viewpoints (top angle, side view) along with the product specification.2.Provide multiple payment optionsKeep all kinds of payment options available to your customers. Not everyone feels comfortable buying through a credit card, or has one. Allow for debit cards, fax, telephone, sail mail, paper and electronic cheques.And sign up for fraud checking facility, without which you could easily end up losing entire day’s sales within minutes. Providea currency converter if you offer products or payment in other currencies.Including a telephone number for customer support on the order is a must. It gives the buyers some extra feelings of security that they can always talk to a live person if anything goes wrong in the buying process.3.List out clearly outlined policiesPrivacy:Make your privacy policy public. Keep it in a prominent place, and link it to the home, products and checkout pages, so that customers who are wary of providing personal and credit card details feel comforted. Tell them if you plan to shave their email address with others, or plan to send in promotional mail or newsletters.further, allow them to unsubscribe or opt-out of such email if they want to .never sell the customer’s personal particulars unless they have agreed, as this is a sure way to lose credibility doubly fast.Security:if you plan to collect sensitive information from your customers, you should use security systems like SSL (secure socket layer). This guarantees that the data provided by your customer will not fall into the hand or a malicious hacker while transferring from his computer to the web server.This also will reassure your customers that you are truly concerned about the security of their personal information.Term and conditions:Write clearly and prominently all the sales and after-sales support terms so as to avoid confusion. The internet is worldwide, and your customer can come from anycountry. List your shipping and handling costs upfront, and be ready to ship anywhere on the Earth. Publish your returns policy, support hours, and even the approximate time taken to deliver the goods.Send a confirmation note thanking the customer, and listing all the products, prices and key terms of the purchase in an email. Keep the customer updated of the order status at all times by email or by providing a link your shopping page where they can check the status of their order anytime.4.Build a newsletter around your productsTo snag new customers and keep the old ones remembering you vividly, seriously plan to launch a newsletter, and send it to all prospects and customers on a regular basis. Apart from the credibility of being a serious player in the market, you dazzle them with your commitment by releasing the newsletter on fixed days –like 15th of every month, or every Monday.You can also show your expertise in your field by writing regular, in-depth articles, covering the latest trends in the industry, and reviews of new products. Your customers, distributors, and partners will start to eagerly await your newsletter. Sprinkle your promotions and products in between the contents of the newsletter, and be ready to receive an increase in web traffic and order bookings every time you send out the newsletter.5.Let customers gift your productsallow people to gift your products to their friends and loved ones. Provide free gift wrapping, a personalized message or a free gift for the purchaser. Allow them to create wish lists that they may use to buy later.These small things do matter and act as freebies that your competitor may not have. Although these are fast becoming standard features, make sure you don’t end up with the dumb ones who haven’t figured this simple technique out yet.一个电子商务网站的建立，管理和利润的10个技巧（1部分）客户需要拉拢的独特的客户体验，将让他们回来，让他们唱你的赞美自己的朋友，传播你的名字。