A Study on International Commercial Etiquette and Its Significance
商务礼仪及其意义研究
学号：
身份证号：
姓名：
院系：外语学院
专业：XXXXX
年级：2008级
指导教师：xxx
CONTENTS
(TIMES NEW ROMAN 小三号加黑加粗)
INT RODUCTION (1)
CHAPTER ONE ABCCCCCCCC (7)
1.1 Abc (7)
1.2 Abc (8)
1.3 Abc (9)
CHAPTER TWO ABCCCCCCCC (11)
2.1Abc (11)
2.2Abc (12)
2.3Abc (13)
CHAPTER THREE…
CHAPTER FOUR…
…CONCLUSION………………………………………………………. REFERENCES………………………………………………………
内容摘要
当今世界，各国之间交流频繁，礼仪之论不再局限在国内，而成了国际交往需要重视的问题。同时，不可否认的是因为各国价值观念，文化，历史背景的不同，在礼仪实践中也存在差异。没有一个统一的标准，这些差异，只有一些约定俗成的东西，大家都基本认同，在交往中共同遵守。所以从事国际交流，国际商务的人，不论是政治，经济，文化，军事哪个领域，对这些礼仪都要熟悉。
国际商务和涉外工作也已经不再是少数人的专利，而是成为越来越多人的职业选择。在这个“以人为本”的时代，如何在跨文化的交流中，尽可能地尊重他人，又充分维护自己的尊严，是一项非常重要而具有挑战意义的事情，而国际商务礼仪就是市场竞争和国际商务大环境中人们必备的一门知识。
本文对商务礼仪进行了明确的界定,对商务礼仪的内容与归属、特征与原则、功能与操作进行了系统的阐述,较为详细地论述了商务介绍与问候,迎送礼仪,宴请规则,谈判礼仪以及柬书礼仪,同时阐明了国际商务礼仪对于商务人员的重要意义。
Abstract
Nowadays different nations communicate frequently. Etiquette is becoming an imp ortant issue, which is not confined only in the domestic affairs. At the same t ime, the values vary from nations to nations, so does the practice of etiquette. There is not an acknowledged standard and it is only a set of established rule s which are obeyed by all the people. Therefore, a business man should be famil iar with all the protocols in all fields, such as politics, economics, and cult ure and military.
International business is no longer the privilege of the minority of people. Mo re and more people prefer to go into business. In the era of human-oriented soc iety, how to respect others and maintain one’s dignity becomes a challenge. In ternational business etiquette is the basic knowledge which should be applied i n the competition in the international business environment. .
This thesis gives a clear definition of commercial etiquette and systematically explains its contents, categorizations, features, principles, functions and pr actices. It illustrates the business introduction, greetings, welcoming guest s, entertaining visitors, international business negotiation, practical busines s English writing in detail. It also shows the significance of the commercial e tiquette.
INTRODUCTION
Business communication and business etiquette
In an era of globalization, understanding the basics of etiquette and protocol that is, the type of behavior that others expect of you in both informal and fo rmal settings—is an important skill. It can instill an individual with confide nce to handle almost any situation in any culture and allow a businessperson t concentrate on the deal at hand rather than worrying about such distractions as which fork to use or which hand to use for passing food. Without an understand ing of the basics of etiquette and protocol, you risk coming off as a boorish N eanderthal. You may even put your company’s image at risk or risk potential fa ilure in the formation of key business relationships that are vital to global s uccess. Finally, a well-honed sense and appreciation of local customs etiquette and protocol can make you stand out in a competitive global market.
