Research on the Application of Digital Media Techn

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Research on the Application of Digital Media Technology

in Animation Production Technology

Wenjuan LIU

Zibo Vocational Institute, Zibo Shandong, 255300, China

Abstract: Along with our country animation professional technology level constantly improve

production technology, digital media technology play a more and more important role in the

animation manufacture technology, through the animation manufacture technology in the

application of digital media technology for careful analysis, and study how to better use of digital

media technology in animation manufacture technology, so as to further promote the development

of animation industry.

Keywords: Animation production technology; Digital media technology; Application

DOI: 10.47297/taposatWSP2633-456907.20200107

Digital media technology is widely used in the animation production technology, improve

the 2 d animation, 3 d cartoon animation, the animation manufacture techniques become more

efficient and better visual effect, but also cannot ignore animation manufacture level in our country

and western developed countries still have certain gap, there are still insufficient in the application

of digital media technology, to strengthen the digital media technology, Learn from each other and

effectively integrate Chinese cultural characteristics to create excellent animation works that are

popular with the general audience.

1. Overview of Digital Media Technology

Digital media technology is a research on digital media information, which covers data

acquisition and output technology, data processing technology, etc. Currently, digital media

technology almost covers most of the information technology processing in computer related

fields, so it is widely used. The computer graphic design technology in the digital media

technology has been widely used in the animation production technology, and inherited all the

advantages of the digital media technology, has been playing its important influence. Digital media

technology is mainly composed of two parts, one part is art part, the important content is Flash,

Photoshop, 3DSMAX, post editing, data processing, etc., the other part is the computer part, the

important content is JAVA design, VF application, C language, V language, graphic processing,

animation, game design, web design and other networks.

2. The Application of Digital Media Technology and Animation Design

(1) The application of digital media technology in 2D animation design and production

Digital media technology relies on its strength when compared to other designs It has been

widely used in the design and production of 2D animation. First, in the design and production of

two-dimensional animation, the use of digital media technology, the basic characteristics of its

performance is the key frame. Then according to the key frame set, the design and production of

29the screen. After the generation of animated characters, not only can be vivid, and the picture is

relatively clear, smooth. Second, in the process of designing animation works, the object color can

not only highlight the theme, bright colors, but also easy to grasp, easy to draw the outline of the

ideal picture.

(2) Application of digital media technology in 3D animation design and production

Based on the digital background, compared with two-dimensional animation, three-

dimensional animation has more powerful advantages. In the practical application of 2D

animation, it is mainly to depict simple single-line objects, while 3D animation has advantages

that 2Danimation does not have. 3D animation can better show the artistic effect of animation, and

in terms of visual and light effects, 3D animation can highlight its advantages. The application of

digital media technology in the design and production of 3D animation plays an important role in

improving the level of 3D animation design. However, the design and production of 3D animation

is relatively complex and systematic, and its design process also presents a certain complexity.

For example, only by strengthening the application of digital media technology, can we achieve

the remarkable effect of 3D animation design, such as setting key frames, designing lighting and

designing models.

3. Measures to Play an Important Role of Digital Media Technology in the

Development of Our Animation Industry

(1) Make full use of digital media technology to produce more excellent works that suit the

development of animation give full play to the technical advantage of digital media technology,

and make more human animation manufacture technology, animation connotation of more rich

and colorful, not only in order to attract the audience, and ignored the essence of animation, with

combination of Chinese traditional culture and modern culture, the humanistic concept of scientific

development to create, To master the boundary between animation art and economic interests, and