Research on the Application of Digital Media Techn
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Research on the Application of Digital Media Technology
in Animation Production Technology
Wenjuan LIU
Zibo Vocational Institute, Zibo Shandong, 255300, China
Abstract: Along with our country animation professional technology level constantly improve
production technology, digital media technology play a more and more important role in the
animation manufacture technology, through the animation manufacture technology in the
application of digital media technology for careful analysis, and study how to better use of digital
media technology in animation manufacture technology, so as to further promote the development
of animation industry.
Keywords: Animation production technology; Digital media technology; Application
DOI: 10.47297/taposatWSP2633-456907.20200107
Digital media technology is widely used in the animation production technology, improve
the 2 d animation, 3 d cartoon animation, the animation manufacture techniques become more
efficient and better visual effect, but also cannot ignore animation manufacture level in our country
and western developed countries still have certain gap, there are still insufficient in the application
of digital media technology, to strengthen the digital media technology, Learn from each other and
effectively integrate Chinese cultural characteristics to create excellent animation works that are
popular with the general audience.
1. Overview of Digital Media Technology
Digital media technology is a research on digital media information, which covers data
acquisition and output technology, data processing technology, etc. Currently, digital media
technology almost covers most of the information technology processing in computer related
fields, so it is widely used. The computer graphic design technology in the digital media
technology has been widely used in the animation production technology, and inherited all the
advantages of the digital media technology, has been playing its important influence. Digital media
technology is mainly composed of two parts, one part is art part, the important content is Flash,
Photoshop, 3DSMAX, post editing, data processing, etc., the other part is the computer part, the
important content is JAVA design, VF application, C language, V language, graphic processing,
animation, game design, web design and other networks.
2. The Application of Digital Media Technology and Animation Design
(1) The application of digital media technology in 2D animation design and production
Digital media technology relies on its strength when compared to other designs It has been
widely used in the design and production of 2D animation. First, in the design and production of
two-dimensional animation, the use of digital media technology, the basic characteristics of its
performance is the key frame. Then according to the key frame set, the design and production of
29the screen. After the generation of animated characters, not only can be vivid, and the picture is
relatively clear, smooth. Second, in the process of designing animation works, the object color can
not only highlight the theme, bright colors, but also easy to grasp, easy to draw the outline of the
ideal picture.
(2) Application of digital media technology in 3D animation design and production
Based on the digital background, compared with two-dimensional animation, three-
dimensional animation has more powerful advantages. In the practical application of 2D
animation, it is mainly to depict simple single-line objects, while 3D animation has advantages
that 2Danimation does not have. 3D animation can better show the artistic effect of animation, and
in terms of visual and light effects, 3D animation can highlight its advantages. The application of
digital media technology in the design and production of 3D animation plays an important role in
improving the level of 3D animation design. However, the design and production of 3D animation
is relatively complex and systematic, and its design process also presents a certain complexity.
For example, only by strengthening the application of digital media technology, can we achieve
the remarkable effect of 3D animation design, such as setting key frames, designing lighting and
designing models.
3. Measures to Play an Important Role of Digital Media Technology in the
Development of Our Animation Industry
(1) Make full use of digital media technology to produce more excellent works that suit the
development of animation give full play to the technical advantage of digital media technology,
and make more human animation manufacture technology, animation connotation of more rich
and colorful, not only in order to attract the audience, and ignored the essence of animation, with
combination of Chinese traditional culture and modern culture, the humanistic concept of scientific
development to create, To master the boundary between animation art and economic interests, and