BUSINESS PLAN

综合英语My Business PlanMy business plan is to start a KTV, and its name will be called “翔大KTV”, which is located in the student street of Xiang 'an campus of Xiamen University. As is known to all, KTV belongs to entertainment and service industry. My KTV has its own features. Firstly, it is the single one surrounding xiang 'an campus. Secondly, it is given to the positioning to service for the students and staff that its consumption level will be intermediate; Thirdly, the type of KTV will be self-service, and consumer can payment and book the room number and the size of box online.The following four points discuss some of the major reasons why it will successful. First of all, there is a big market thanks to the huge consumer demand by students and teachers; Secondly, the students have enough consumption ability; Thirdly, the operating costs will be lower than others, because the service personnel would be students which work for part-time job. Lastly, thanks to the management and service personnel are all students from campus, they learn more about the demands and features of the consumer.In fact, the current obstacles would be the lack of start-up capital, partner, and the public relations staff.。

Business plan for a new businessThe business plan consists of a narrative and several financial worksheets. The narrative template is the key to the business plan. It contains more than 150 questions divided into several sections. Omit any questions that do not apply to your type of business. When you have finished writing your first draft, you will have a collection of small essays on the various aspects of the business plan. The next stage is to edit them into a smooth-flowing narrative.The real value of creating a business plan is not in having the finished plan in your hand; rather, the value lies in the process of researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but will help avoid costly, perhaps disastrous, mistakes later.This business plan is a specific model suitable for high-tech businesses. Before you begin, look at the 1st section Tailoring the plan. It has tips for fine-tuning your plan to make an effective presentation to investors. If this is why you’re creating your plan, pay particular attention to your writing style. You will be judged by the quality and appearance of your work as well as by your ideas.It typically takes several weeks to complete a good plan. Most of that time is spent in researching and revising your ideas and assumptions. But this is the value of the process. So make time to do the job properly. Those who do so never regret the effort. And finally, be sure to keep detailed notes on your sources of information and on the assumptions underlying your financial data.Tailoring the planThe generic business plan presented should be modified to suit your specific type of business and the audience for which the plan is written.For raising capitalFor investorsInvestors have a different perspective. They are looking for dramatic growth, and they expect to share in the rewards:o Funds needed short-termo Funds needed in two to five years’ timeo How the company will use the funds, and what this will accomplish for growtho Estimated return on investmento Exit strategy for investors (buyback, sale or IPO)o Proportion of ownership that you will give up to investorso Milestones or conditions that you will accepto Financial reporting to be providedo Involvement of investors on the board or in managementFor type of businessHigh-tech companiesEconomic outlook for the industryWill the company have information systems in place to manage rapidly changing prices, costs and marketsWill you be on the cutting edge with your products and servicesWhat is the status of research and development And what is required to:o Bring product/service to marketo Keep the company competitiveHow does the company:o Protect intellectual propertyo Avoid technological obsolescenceo Supply necessary capitalo Retain key personnelHigh-tech companies sometimes have to operate for a long time without profits and sometimes even without sales. If this fits your situation, a banker probably will not want to lend to you. Venture capitalists may invest, but your case must be very good.You must do longer-term financial forecasts to show when profit take-off is expected to occur. And your assumptions must be well documented and well argued.Business planOWNERSYour Business NameDateE-MailWebpageTable of contents1.Executive summary (6)2.Introduction to the Company and its Management (7)Company Overview (7)Organisational Structure (7)The Management Team (7)Advisory Board (7)Proposed Management Compensation (7)Headcount Forecast (7)3.Products and Services Description (8)Products and Technologies Introduction (8)Detailed Development Plan (8)Product Roadmaps (8)Development Stages (8)Future Applications (8)4.Marketing Analysis (9)Market Trend (9)Market Segmentation (10)Market Gap (Unique Selling Point) (10)Competitive Analysis (10)5.Business Model (12)Core Competence (12)SWOT Analysis (12)Marketing Plan (12)Sales Forecast (14)Realistic Scenario (15)Optimistic Scenario (15)Pessimistic Scenario (15)6.Risk Analysis and Management (16)Technical Risk (16)Technology Safety (16)Product Quality (16)Delay (16)Competition Risk (16)Management of Growth (17)Market Risk (17)7.Financial Plan (18)Summary of Assumptions (18)Revenue (18)Direct Variable Costs (18)Fixed Asset Investment (18)Human Resources (18)Services Rendered by 3rd Party (18)Infrastructure and Operational Costs (18)Marketing (18)Tax (18)Break-Even Position (18)Projected profits (19)Investment and Return (19)Financial Statements (19)8.Business Feasibility and Impact in the UK and China (20)9.References (21)10.Appendices (22)1.Executive summaryWrite this section last.We suggest that you make it no more than two pages long.Include everything that you would cover in a five-minute interview.Explain the fundamentals of the proposed business: What will your product be Who will your customers be Who are the owners What do you think the future holds for your business and your industryMake it enthusiastic, professional, complete and concise.If proposing for an investment, state clearly how much you want, precisely how you are going to use it, and how the money will make your business more profitable, thereby ensuring repayment.Paragraph headings can be used if they identify the purpose of each paragraph. (example below)Company and Management (Team)Product/Service DescriptionMarket AnalysisCompany StrategyRisk AnalysisFinancial PlanInvestment Proposition2.Introduction to the Company and its Management2.1Company OverviewWhat business will you be in What will you doMission Statement: Many companies have a brief mission statement, usually in 30 words or fewer, explaining their reason for being and their guiding principles. If you want to draft a mission statement, this is a good place to put it in the plan.2.2Organisational StructureIf you’ll have more than 10 employees, create an organizational chart showing the management hierarchy and who is responsible for key functions.Include position descriptions for key employees. If you are seeking loans or investors, include resumes of owners and key employees.2.3The Management TeamWho will manage the business on a day-to-day basis What experience does that person bring to the business What special or distinctive competencies Is there a plan for continuation of the business if this person is lost or incapacitated2.4Advisory BoardList members of management advisory board and their short resume/CV.2.5Proposed Management CompensationIf the management team are willing to reduce their compensation in the first year of business2.6Headcount ForecastNumber of employees of each departments and the total in the next 5 years. (tables preferred)3.Products and Services Description3.1Products and Technologies IntroductionDescribe in depth your products or services (technical specifications, drawings, photos, sales brochures and other bulky items belong in the Appendices).What factors will give you competitive advantages or disadvantages Examples include level of quality or unique or proprietary features.What are the cost, fee or commission structures of your products or servicesDon’t forget to include the current Patent Status.3.2Detailed Development Plan3.2.1P roduct RoadmapsList and describe product type and service of all categories, what they do, when they are available, and the timeline of design, prototype, sample promotion etc. (tables and figures are encouraged)3.2.2D evelopment StagesWrite down the stages used to measure the stepping successes (deliverables, milestones) of the whole company according to the development plan.3.3Future ApplicationsList and describe potential applications.4.Marketing AnalysisNo matter how good your products and services are, the venture cannot succeed without effective marketing. This begins with careful and systematic research. It is very dangerous to assume that you already know about your intended market. You need to do market research to make sure you are on track. Use the business planning process as your opportunity to uncover data and to question your marketing efforts. Your time will be well spent.There are two kinds of market research: primary and secondary.Secondary research means using published information such as industry profiles, trade journals, newspapers, magazines, census data, and demographic profiles. This type of information is available in public libraries, industry associations, chambers of commerce, from vendors who sell to your industry, and from government agencies.Primary research means gathering your own data. For example, you could do your own traffic count at a proposed location, use the yellow pages to identify competitors, and do surveys or focus-group interviews to learn about consumer preferences. Professional market research can be very costly, but there are many books that show small business owners how to do effective research themselves.In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all-important sales projection.4.1Market TrendDescribe your industry. Is it a growth industry What changes do you foresee in the industry, short term and long term How will your company be poised to take advantage of themFacts about your industry:What is the total size of your marketWhat percent share of the market will you have (This is important only if you think you will be a major factor in the market.)Current demand in target market.Trends in target market—growth trends, trends in consumer preferences, andtrends in product development.4.2Market SegmentationShow the understanding of the market segments (sizes, volume growth, revenue growth) 4.3Market Gap (Unique Selling Point)Analyze the current market and identify and explain that there might be a gap, a weak/missing segment of the market for your particular product. And describe growth potential and opportunity for a business of your type and size.4.4Competitive AnalysisWhat products and companies will compete with you List your major competitors:Will they compete with you across the board, or just for certain products and customers or in certain locations Will you have important indirect competitors (For example, video rental stores compete with cinemas, although they are different types of businesses.)How will your products or services compare with the competitionYou can use the Competitive analysis table below to compare your company with your two most important competitors. The first column lists key competitive factors. Since these vary from one industry to another, you may want to customize the list of factors.In the column labeled Me, state honestly how you think you will be perceived in customers' minds. Then check whether you think this factor will be a strength or aweakness for you. Sometimes it is hard to analyse our own weaknesses. Try to be very clear here. Better yet, get somebody else to assess you. This can be a real eye-opener. And remember that you cannot be all things to all people. In fact, trying to be causes many business failures because their efforts become scattered and diluted. You want an honest assessment of your firm's strong and weak points.Now analyse each major competitor. In a few words, state how you think they compare with you. In the final column, estimate the importance of each competitive factor to the customer. 1 = critical; 5 = not very important.Table 1: Competitive analysisNow, write a short paragraph stating your competitive advantages and disadvantages.5.Business ModelHow will you develop your company, through alliance and co-development or …List and explain them step by step.5.1Core CompetenceDescribe your most important company strengths and core competencies. What factors will make the company succeed What do you think your major competitive strengths will be What background experience, skills, and strengths do you personally bring to this new venture5.2SWOT AnalysisStrength: Cost, size, energy saving, eco-friendly, robustness, future development…Weakness: Immature, suppliers…Opportunities: Political Opportunities, market opportunities, co-operation opportunities.Threats: Competitors, Intellect Property, supplier chain.5.3Marketing PlanNow outline a marketing strategy that is consistent with your niche.Marketing strategies according to the 4P theories, namely Product, Price, Promotion and Place. (The 5th P –People is the whole reason for the services industry to be doing very well OR even for improving the service experience in a Product industry is because they all target 'People'.)Product StrategyList all of your major products or services.For each product or service:Describe the most important features. What is special about itDescribe the benefits. That is, what will the product do for the customerNote the difference between features and benefits, and think about them. For example, a house that gives shelter and lasts a long time is made with certain materials and to a certain design; those are its features. Its benefits include pride of ownership, financial security, providing for the family, and inclusion in a neighborhood. You build features into your product so that you can sell the benefits.What after-sale services will you give Some examples are delivery, warranty, service contracts, support, follow-up, and refund policy.PricingExplain your method or methods of setting prices. For most small businesses, having the lowest price is not a good policy. It robs you of needed profit margin; customers may not care as much about price as you think; and large competitors can under price you anyway. Usually you will do better to have average prices and compete on quality and service.Does your pricing strategy fit with what was revealed in your competitive analysisCompare your prices with those of the competition. Are they higher, lower, the same WhyHow important is price as a competitive factor Do your intended customers really make their purchase decisions mostly on priceWhat will be your customer service and credit policiesPromotionHow will you get the word out to customersAdvertising: What media, why, and how often Why this mix and not some otherHave you identified low-cost methods to get the most out of your promotional budgetWill you use methods other than paid advertising, such as trade shows, catalogs, dealer incentives, word of mouth (how will you stimulate it), and network of friends or professionalsWhat image do you want to project How do you want customers to see youIn addition to advertising, what plans do you have for graphic image support This includes things like logo design, cards and letterhead, brochures, signage, and interior design (if customers come to your place of business).Should you have a system to identify repeat customers and then systematically contact themPromotional BudgetHow much will you spend on the items listed aboveBefore startup (These numbers will go into your startup budget.)Ongoing (These numbers will go into your operating plan budget.)Proposed Location/PlaceProbably you do not have a precise location picked out yet. This is the time to think about what you want and need in a location. Many startups run successfully from home for a while.You will describe your physical needs later, in the Operational Plan section. Here, analyze your location criteria as they will affect your customers.Is your location important to your customers If yes, howIf customers come to your place of business:Is it convenient Parking Interior spaces Not out of the wayIs it consistent with your imageIs it what customers want and expectWhere is the competition located Is it better for you to be near them (like car dealers or fast-food restaurants) or distant (like convenience-food stores)Distribution ChannelsHow do you sell your products or servicesRetail, Direct (mail order, Web, catalog), Wholesale, Your own sales force, Agents, Independent representatives, Bid on contracts5.4Sales ForecastNow that you have described your products, services, customers, markets, and marketing plans in detail, it’s time to attach some numbers to your plan. Use a sales forecast spreadsheet to prepare a quarter-by-quarter projection. The forecast should be based on your historical sales, the marketing strategies that you have just described, your market research, and industry data, if available.You may want to do two forecasts: 1) a "best guess", which is what you really expect, and 2) a "worst case" low estimate that you are confident you can reach no matter what happens.Remember to keep notes on your research and your assumptions as you build this sales forecast and all subsequent spreadsheets in the plan. This is critical if you are going to present it to funding sources.5.4.1R ealistic Scenario5.4.2O ptimistic Scenario5.4.3P essimistic Scenario6.Risk Analysis and Management6.1Technical Risk6.1.1T echnology SafetySafety issue involved in the technology used and proposed solutions.6.1.2P roduct QualityWhat are the quality issues proposed solutions6.1.3D elayWhat delays are likely to happen at which stage and proposed solutions.6.2Competition RiskWhat are the competition risks from existing and new comers and proposed solutions, such as IP protection, development of new technologies.What barriers to entry do you face in entering this market with your new company Some typical barriers are:High capital costsHigh production costsHigh marketing costsConsumer acceptance and brand recognitionTraining and skillsUnique technology and patentsUnionsShipping costsTariff barriers and quotasAnd of course, how will you overcome the barriersHow could the following affect your companyChange in technologyChange in government regulationsChange in the economyChange in your industry6.3Management of GrowthHow will the company manage its own growth and problems resulted.6.4Market RiskMarket risks (such as cost fluctuation) and proposed solutions.7.Financial PlanYour financial will come from a sales forecast in which you forecast sales, cost of goods sold, expenses, and profit month-by-month for one year.Profit projections should be accompanied by a narrative explaining the major assumptions used to estimate company income and expenses.Research Notes: Keep careful notes on your research and assumptions, so that you can explain them later if necessary, and also so that you can go back to your sources when it’s time to revise your plan.Tables and figures are encouraged.7.1Summary of AssumptionsList assumptions made for financial projection. (break-even calculation)Below are the costs, revenue and investments for the cash flow.7.1.1R evenue7.1.2D irect Variable Costs7.1.3F ixed Asset Investment7.1.4H uman Resources7.1.5S ervices Rendered by 3rd Party7.1.6I nfrastructure and Operational Costs7.1.7M arketing7.1.8T ax7.2Break-Even PositionA break-even analysis predicts the sales volume, at a given price, required to recover total costs. In other words, it’s the sales level that is the dividing line between operating at a loss and operating at a profit.Expressed as a formula, break-even is:Breakeven Sales =Fixed Costs1- Variable Costs(%)(Where fixed costs are expressed in dollars, but variable costs are expressed as a percent of total sales.)7.3Projected profitsMany hi-tech business owners think of the 5 year profit and loss projection as the centerpiece of their plan. This is where you put it all together in numbers and get an idea of what it will take to make a profit and be successful.7.4Investment and ReturnExplain how the company will be financed, three rounds for example. Describe the targeted investors, how much is needed, how much share the company is willing to exchange (with conditions), and how the investment will be spent. (A table is normally used to summarize the proposal.)7.5Financial StatementsA balance sheet is one of the fundamental financial reports that any business needs for reporting and financial management. A balance sheet shows what items of value are held by the company (assets), and what its debts are (liabilities). When liabilities are subtracted from assets, the remainder is o wners’ equity.Use a startup expenses and capitalization spreadsheet as a guide to preparing a balance sheet at the end of each year for 5 years. Then detail how you calculated the account balances on your opening day balance sheet.8.Business Feasibility and Impact in the UK and ChinaYour ability to identify the viability of your business both in the UK and China are crucial to the success of your business.How can your business best leverage both the resources of the UK and China Why would your business benefit from the current business climate in China and UKWhat are the culture specific considerations of your technology/serviceHow will the technology/services benefit the UK and the Chinese society as a wholeChina and the UK both have their own concerns and strengths. How the company is going to use China and UK’s strengths, not the weaknesses.China’s Demands (Government policy)China’s Strength (Manufacturing capability and market size)UK Demands (Government policy, concern on spending cuts etc.)UK Strengths (Research Ability, good IP protection, European market)9.References10.AppendicesInclude details and studies used in your business plan. For example: Brochures and advertising materialsIndustry studiesBlueprints and plansMaps and photos of locationMagazine or other articlesDetailed lists of equipment owned or to be purchasedCopies of leases and contractsLetters of support from future customersAny other materials needed to support the assumptions in this plan Market research studiesList of assets available as collateral for a loan。

创业计划书商业计划书（Business Plan）目录[隐藏]1 什么是商业计划书？2 商业计划书的内容3 商业计划书的作用？4 商业计划书的主要编写格式5 撰写商业计划书应注意的几个问题6 《商业计划书》规范化格式[编辑]什么是商业计划书？商业计划书，英文名称为Business Plan，是公司、企业或项目单位为了达到招商融资和其它发展目标，在经过前期对项目科学地调研、分析、搜集与整理有关资料的基础上，根据一定的格式和内容的具体要求而编辑整理的一个向投资者全面展示公司和项目目前状况、未来发展潜力的书面材料。

商业计划书是以书面的形式全面描述企业所从事的业务。

它详尽地介绍了一个公司的产品服务、生产工艺、市场和客户、营销策略、人力资源、组织架构、对基础设施和供给的需求、融资需求，以及资源和资金的利用。

编写商业计划书的直接目的是为了寻找战略合作伙伴或者风险投资资金，其内容应珍视科学的反应项目的投资价值。

一般而言，项目规模越庞大，商业计划书的篇幅也就越长；如果企业的业务单一，则可简洁一些。

一份好的商业计划书的特点是：关注产品、敢于竞争、充分市场调研，有力资料说明、表明行动的方针、展示优秀团队、良好的财务预计、出色的计划概要等几点。

在申请融资时，商业计划书是至关重要的一环，无论申请对象是风险投资机构或其他任何投资或信贷来源。

因此，商业计划书应该做到内容完整、意愿真诚、基于事实、结构清晰、通俗易懂。

[编辑]商业计划书的内容商业计划书应能反映经营者对项目的认识及取得成功的把握，它应突出经营者的核心竞争力；最低限度反映经营者如何创造自己的竞争优势，如何在市场中脱颖而出，如何争取较大的市场份额，如何发展和扩张。

种种“如何”是构成商业计划书的说服力。

若只有远景目标、期望而忽略“如何”，则商业计划书便成为“宣传口号”而已。

商业计划书包含的范围很广，但一般离不开以下题目：经营者的理念、市场、客户、比较优势、管理团队、财务预测、风险因素等等。

商业计划书（Business Plan）什么是商业计划书商业计划书，英文名称为Business Plan，是公司、企业或项目单位为了达到招商融资和其它发展目标，在经过前期对项目科学地调研、分析、搜集与整理有关资料的基础上，根据一定的格式和内容的具体要求而编辑整理的一个向投资者全面展示公司和项目目前状况、未来发展潜力的书面材料。

商业计划书是以书面的形式全面描述企业所从事的业务。

它详尽地介绍了一个公司的产品服务、生产工艺、市场和客户、营销策略、人力资源、组织架构、对基础设施和供给的需求、融资需求，以及资源和资金的利用。

编写商业计划书的直接目的是为了寻找战略合作伙伴或者风险投资资金，其内容应珍视科学的反应项目的投资价值。

一般而言，项目规模越庞大，商业计划书的篇幅也就越长；如果企业的业务单一，则可简洁一些。

一份好的商业计划书的特点是：关注产品、敢于竞争、充分市场调研，有力资料说明、表明行动的方针、展示优秀团队、良好的财务预计、出色的计划概要等几点。

在申请融资时，商业计划书是至关重要的一环，无论申请对象是风险投资机构或其他任何投资或信贷来源。

因此，商业计划书应该做到内容完整、意愿真诚、基于事实、结构清晰、通俗易懂。

商业计划书的内容商业计划书应能反映经营者对项目的认识及取得成功的把握，它应突出经营者的核心竞争力；最低限度反映经营者如何创造自己的竞争优势，如何在市场中脱颖而出，如何争取较大的市场份额，如何发展和扩张。

种种“如何”是构成商业计划书的说服力。

若只有远景目标、期望而忽略“如何”，则商业计划书便成为“宣传口号”而已。

商业计划书包含的范围很广，但一般离不开以下题目：经营者的理念、市场、客户、比较优势、管理团队、财务预测、风险因素等等。

对市场的分析应由大入小，从宏观到微观，以数据为基础，深刻的描述公司/ 项目在市场中将争取的定位。

对比较优势，应在非常清楚本身强弱情况及竞争对手的战略而作分析。

至于管理团队，应从各人的背景及经验分析其对公司/ 项目中不同岗位的作用。

Business Plan范本IntroductionStarting a new business is an exciting and challenging endeavor. One of the key components of a successful business is a well thought out business plan. A business plan serves as a blueprint for your company, outlining your goals, strategies, and financial projections. In this article, we’ll provide a business plan template with a step-by-step guide to help you create a comprehensive and effective plan for your new venture.Executive SummaryThe executive summary is the first section of your business plan but should be written after the rest of the plan is complete. This section should provide an overview of your business, highlighting the key points of your plan. It should be concise, no more than a page.Company OverviewIn this section, you’ll provide more detailed information about your company. Explain your company’s history, objectives, and missionstatement. Discuss any unique aspects of your business, such as a proprietary technology or a patent.Products and ServicesDescribe your products or services in detail. Explain how your offerings meet customer needs and how they compare to competitors. Outline your pricing strategy and any plans for future product development.Market AnalysisConduct market research to determine the size and growth potential of your target market. Identify your competition and analyze their strengths and weaknesses. Use this information to develop a marketing plan that sets your business apart.Marketing and SalesExplain your marketing strategy, such as advertising, public relations, and promotions. Describe how you’ll sell your products orservices, such as through a website, direct sales, or partnerships with other businesses.OperationsExplain the day-to-day operations of your business, such as how you’ll manufacture or deliver your products or services. Describe the role of employees and any partners, suppliers, or other stakeholders.Financial ProjectionsThis section should include a detailed financial plan for your business, including projections for revenue and expenses for the next three to five years. This section is critical for securing financing from lenders or investors.ConclusionA well-prepared business plan can be the key to success for any new business. Use this template as a guide for your own plan, but be sure to customize it to reflect your unique business needs. With athoughtful and comprehensive plan, you’ll be well-prepared to launch and grow your new venture.。

如何写business plan
1. 执行摘要：简要概述你的商业计划，包括核心业务、目标市场、竞争优势、营销策略、财务预测等关键信息。

2. 公司概述：介绍公司的背景、历史、使命和愿景。

3. 市场分析：研究目标市场的规模、趋势、需求、竞争情况等，为你的商业想法提供依据。

4. 产品或服务：详细描述你的产品或服务，包括其特点、优势、功能等。

5. 营销策略：制定针对目标市场的营销策略，包括推广渠道、定价策略、品牌建设等。

6. 运营管理：描述公司的组织架构、管理团队、生产流程、质量控制等方面的内容。

7. 财务预算：提供详细的财务预算，包括营收预测、成本预算、利润预测等。

8. 风险评估：分析可能面临的风险，并提出相应的应对措施。

9. 实施计划：制定项目实施的时间表和具体步骤。

10. 总结和建议：总结商业计划书的要点，提出建议和改进意见。

在撰写商业计划书时，要确保内容清晰、逻辑连贯、数据准确。

同时，尽量使用简洁明了的语言，避免过多的技术术语和行话。

此外，还可以请专业人士对商业计划书进行审核和修改，以确保其质量和可行性。

Business Plan(商业计划)——创业计划1983年美国德州大学在奥斯了分校举行了首届创业计划大赛第一部分执行总结1．本创业的简单描述2．机会描述3．目标市场的描述、预测4．竞争优势5．经济状况和盈利能力预测6．团队概述7．提供的利益第二部分产业背景和公司概述1．市场描述、竞争对手、市场驱动力公司概述：2．产品或服务3．如何满足关键顾客的需求4．进入市场的策略5．市场开发策略第三部分市场调查与分析1．顾客的定位2．市场容量和趋势3．竞争和各自的竞争优势4．估计市场份额、销售额第四部分公司战略营销计划第五部分总体进度安排收入、收支平衡、市场份额、产品开发介绍，主要合作伙伴、融资第六部分关键的风险、问题和假定如何应付风险和问题第七部分团队管理管理团队——成员与管理公司的教育和工作背景、管理分工及个性互补、领导层成员、创业顾问及主要投资人和持股情况。

第八部分公司的经济情况财务计划（毛利、净利、营利的能力和持久化）；固定、可变和可变资本、达到收支平衡所需的月数，达到正现金流所需的月数。

第九部分财务预测收入报告、平衡报表、前两年为季度报表，前五年为年度报表，同一时期的估价现金流分析，突出成本控制系统。

第十部分假定公司能够提供的利益总体资金需求、融资是哪一级，如何使用这些资金，投资人可以得到的回报，投资人退出策略。

基本要求一、文字要流畅，简明扼要，重点突出。

二、创新意识要强、创意要新颖、构思要独特。

三、市场调查要客观、科学可靠。

四、计划的商业化和产业化可操作性比较高。

商业计划书1. 简介商业计划书是一份详细描述商业活动的文件，用于规划和管理企业的发展。

本文将介绍一个商业计划书的基本结构和内容要点。

2. 项目概述在此部分，我们将介绍商业计划书所涉及的具体项目。

包括项目名称、目标市场、产品或服务、竞争优势等。

2.1 项目名称给出项目的名称，并解释其含义和背后的理念。

2.2 目标市场描述目标市场的特征，包括人口统计数据、消费习惯、市场规模等。

分析目标市场的增长趋势和机会。

2.3 产品或服务详细描述产品或服务的特点和功能。

解释为什么该产品或服务能够满足目标市场的需求，并提供与竞争对手相比的优势。

2.4 竞争优势列举并分析竞争对手，并说明本项目相对于竞争对手的优势。

这些优势可以是技术上的、价格上的、品牌上的或其他方面。

3. 市场分析在此部分，我们将深入研究目标市场的细节，包括市场规模、增长趋势、竞争格局等。

3.1 市场规模通过研究市场数据和行业报告，估计目标市场的规模。

可以使用图表和图形来直观地展示数据。

3.2 增长趋势分析目标市场的增长趋势，包括过去几年的增长率和未来几年的预测。

解释这种增长趋势的原因和影响因素。

3.3 竞争格局调查竞争对手的数量、规模、市场份额等。

分析竞争格局对本项目的影响，并提出应对策略。

4. 营销策略在此部分，我们将阐述如何推广和销售产品或服务，并吸引目标市场的客户。

4.1 定位策略确定产品或服务在目标市场中的定位。

例如，高端市场、大众市场还是专业领域。

4.2 渠道策略描述产品或服务的销售渠道，如线上销售、线下零售或经销商渠道。

解释为什么选择这些渠道，并提供支持性数据和论据。

4.3 促销策略说明如何进行促销活动，包括广告、促销活动、公关等。

解释每种促销手段的优势和预期效果。

5. 经营模式在此部分，我们将介绍项目的经营模式和运营方式。

5.1 生产/服务流程描述产品或服务的生产或提供流程。

包括原材料采购、生产过程、质量控制等。

5.2 成本结构列举和分析项目的各项成本，包括固定成本和变动成本。