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商务英语听说教程下unit2Promotion

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国际商务英语模拟实训教程Unit2 Sales Promotion

国际商务英语模拟实训教程Unit2 Sales Promotion
国《际国商际务商 英务语英模语拟模 实拟训实训》
Unit Two Sales Promotion
MODEL PRACTICE
【BUSINESS SITUATION】 Guangdong Kaili Trading Co., Ltd. is emailing its product information on the internet to its prospected customers and faxing its price list to its old customers in order to promote the sales of the newly designed products. 【背景提示】公司通过互联网和传真向新老客 户发出促销函。
PATTERNS & USEFUL SENTENCES
寄产品资料
1. Enclosed please find a price list. 随附报价单，请查收。
2. We are pleased to enclose our quotation list with the illustrated catalogue.
1. 新客户开启业务 2. 老客户开启业务
就卖方而言，通常将自己最新产品目录或价目表发送给 买方，或邀请老客户来公司参观选购，或邀请老客户参加即 将举办的商品交易会或博览会等，洽谈新的一笔业务。
就买方而言，可以在完成一笔交易后，继续下订单， 或到公司或交易会、博览会参观后，洽谈新的一笔业务。
Model Practice Business Tips Emergency & Precaution Pattern & Useful Sentences
1. 新客户开启业务

当代商务英语听说教程2,U2

当代商务英语听说教程2,U2

A Word study
make an appointment convenient check diary tied up make it suits pick...up
(12) Let me have a look at my _d_ia_r_y . I think I’m free on that day.
agency agreement delayed reschedule heavy schedule bring forward...to fix another date
Unit 2 When would be good for you
B Functional listening
Task One (Making an appointment): Listen to the recording and fill in the blanks．
agency agreement
Sorry, I can’t find it.
delayed
(9) I’m afraid I can’t _m_a_k_e_i_t on
reschedule
Tuesday. I’m busy on that day. (10) Could we _re_s_c_h_e_d_u_le_ our
Unit 2 When would be good for you
A Word study
Work with your partner to fill in the blanks using the words on the left. Listen and check your answers, and then follow the recording.

商务英语听说教程下unit10Trade Forms

商务英语听说教程下unit10Trade Forms

Part A - Task 2 Conversation
On technology transfer We can transfer our technology to you. What about the payment for the technology? An initial down payment of 100,000 and a 5% royalty of the net sale price. Buying technology is better than buying the right to use the patent. Will the license be exclusive or non-exclusive? How can you make us master technological know-how? On processing trade How much is your rate of processing charges? Processing fee should be fixed upon the world labor price. The materials will be delivered to your warehouse at our expense. We can produce shoes according to buyer’s design and materials. Processing with supplied materials has been our usual practice. What products do you want by processing and assembling? What will be the quantity of the finished products?

新视野商务英语视听说下 U2

新视野商务英语视听说下 U2

Script
Mr. Robbins: As an exhibitor, choosing the right trade fair is essential. If the trade fair is too specialist or too broad, it’s unlikely to attract visitors who want to buy what you sell, and participating in trade fairs can be a waste of time. So, you see, when you attend a trade fair, you should make sure you know what kind of customers you want to reach and what you want to achieve. John: Anything else I should know? Mr. Robbins: One more thing. You should make specific and measurable goals. If you choose your fair carefully and give yourself plenty of time to plan your goals, you’ll have a good chance of doing good business. John: Good. You really are a specialist. Thank you. Mr. Robbins: You’re welcome, John. By the way, there’s an IT trade show being held now. It might be a good idea for you to go and have a look. You’d get an idea of what’s going on. John: Thank you, I will. That’s a good idea.

商务英语听说教程下unit8Insurance

商务英语听说教程下unit8Insurance

1.“In international trade, cargos are generally carried by ships from a seller to a buyer.” Can you tell the meaning of the term “cargo” in A - Task 1 Conversation
L:Hello.How can I help you, sir? W:Yes.I would appreciate if you could explain your clauses of cargo insurance . L:It’s my great pleasure. Cargo insurance is one of the major items of our company. We
have overland cargo insurance, marine insurance, and air transport insurance . Which type are you interested in? W:What coverage does your marine insurance provide? L:We can insure your consignment with three basic covers, namely, Free from Particular Average , which is often named as FPAW, ith Particular Average , also called WPA, and All Risks . W:All Risks is the broadest kind of coverage, isn’t it? L:Yes.Losses occurred at any time during the transportation and General Additional Risk

商务英语听说教程下unit8Insurance

商务英语听说教程下unit8Insurance

Part B - Task 1 Vocabulary Building
Find out and write down the meanings of the following words.
making something dirty or harmful the amount actually invoiced and charged in accordance with custom money paid to an insurance company protect by insurance evaluate or estimate the amount of goods a ship can carry very similar or exactly the same very common and frequent enough in quantity or of a good enough quality much more than is reasonable or necessary something that influences what and how you do
主讲人：
Contents
Unit 1 Customer Service Unit 2 Promotion Unit 3 Trade Fair Unit 4 Trade Negotiation Unit 5 Quality,Quantity and Packaging Unit 6 Payment Unit 7 Transportation Unit 8 Insurance Unit 9 Disputes and Claim Unit 10 Trade Forms
also covers partial loss in all cases. W:Then WPA is broader. Well, actually, I’m thinking about to insure a batch of clothes to

商务英语Unit2参考答案

商务英语Unit2参考答案Unit 2 BrandsPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.A differB competeC differentiateD compareB2 Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to _______ it _______.A copy…offB send…offC break…offD rip…offA4 In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I’m worried about the sales of the range of fragrances we ________________ two years ago.A soldB mountedC impoundedD launchedB7 The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and are more willing to____________ to lower-priced coffee products.A trade inB trade forC trade upD trade downC10 It is ________________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldA11 Thank you for the _____________ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Y our order will be ready for shipment by February 28 and be packed _________ seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton.A inB atC14 Each carton is ____________ with a polythene sheet and secured by overall strapping.A liningB lineC linedD to lineB15 In addition, the packing is light ________ weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.A all readyB alreadyC all readinessD readinessB 17 ____________ regard to packing in cartons for your order, we would like to give you our comments as follows.A AsB WithC ForD AtA18 Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.A forB toPart II Phrase Translation 1 国际品牌International brand2 民族品牌National brand3 品牌商品Branded goods4 品牌管理Brand management5 ⾼档品牌luxury brand6 经典品牌Classic brand7 品牌知名度Brand awareness8 品牌形象Brand image9 品牌忠实Brand loyalty10 品牌延伸Brand stretching11 物有所值V alue for money12 公司战略Corporate strategy13 许可权利Licensing right14 时装设计师Fashion designer15 快餐公司Fast food company16 ⼴告宣传活动Advertising campaign17 研磨咖啡Ground coffee18 市场份额Market share19 消费者调查Consumer survey20 细分市场market SegmentPart III Sentence Translation1.The aim of the advertising campaign is to enhance brand awareness so thatconsumers become more familiar with our coffee products.⼴告宣传活动的⽬的是提⾼品牌知名度以便于消费者更加熟悉我们的咖啡产品。

商务英语听说教程下 Unit6 Payment

Comparisons: 1.Both are ways of paying without using cash. A cheque is used within a country,
but a B/E is used outside the country. The customer writes a cheque, but the supplier (the payee) draws us a B/E. 2.They are both means of payment in international trade issued by the importer’s bank. The importer, the Importer’s bank and the exporter’s bank must all pay a confirmed irrevocable L/C, but any of these might refuse to pay a revocable L/C. 3.Both are methods of payment for imported goods. They can be used together or separately. The supplier writes the B/E, but the importer’s bank issues the L/C (and the importer requests the L/C).An L/C gives details of the consignment and shipping arrangements, but an B/E does not. A B/E is negotiable but an L/C is not. 4.An order is a request for goods, but an invoice is a request for payment. Both show the same details of the goods, but the order might not show payment details. The customer sends the order to the supplier, and the supplier sends the invoice to the customer.

国家开放大学《商务英语2》边学边练参考答案

国家开放大学《商务英语2》边学边练参考答案Unit 1 Sales PromotionListening and Speaking 1匹配题再听一听他们的对话，将对话中提到的四种促销手段和其相应特点进行匹配。

Sales promotion（We can hold some promotional events, for example, sending customers coupons and free trials or giving some discounts）Advertising（It needs one or more media to tell customers about the goods and services a company offers）Personal selling（It needs the salesmen to establish an interactive relationship with buyers）Public relations（It needs a company's long and continuous effort to increase public awareness of products and services）Listening and Speaking 2再听一听他们的谈话，看看下面的表述是否正确。

1.Daniel has been shopping online for a long time.（×）, Ebay and Taobao are all famous e-commerce sites all over the world.（×）3.You can compare the prices, features and shipping conveniences offered from several sites if shopping online.（√）4.There is so much to choose from online shops so it costs our time to make comparisons.（√）5.Kevin believes online shopping offers us more convenience.（√）Reading 11._____has changed the way a company might carry out a marketing strategy over the past 10 years.a. Local storesb. The consumersc. The Internet2.What does “virtually” mean in Para. 1?a. Safely.b. By means of a computer.c. In reality.3.Which of the following advantages of online marketing is NOT mentioned?a. Reaching a wider market while cutting costs.b. Saving time and eliminating paperwork.c. Increasing trust between traders and buyers.4.Which is the most outstanding problem in online shopping?a.Credit card fraud on the Internet.b. Eliminating paperwork.c. Cutting costs.5.What is the author's idea about online shopping?a. Our shopping was only done at local stores on the high street, using cash.b. Undoubtedly the era of e-commerce has not arrived yet.c. Online marketing refers to the conducting of business through the Internet. Reading 2将下面的句子翻译成中文。

商务英语视听说2

商务英语视听说2
《商务英语视听说 2》是一本关于商务英语听力、口语和视听能力培养的教材。

这本书通常是为学习商务英语的学生或专业人士设计的，旨在提升他们在商务环境中运用英语进行有效沟通的能力。

这本教材可能包含以下几个部分：
1. 听力练习：通过听力材料，如商务对话、演讲、会议等，帮助学习者提高听力理解能力，熟悉商务英语的常见表达和术语。

2. 口语表达：提供各种商务场景下的对话和角色扮演练习，让学习者通过模仿和实践来提高口语表达能力，包括发音、语调、流畅度等方面。

3. 视听材料：可能包含商务视频、电视节目、商务演示等视听资源，以帮助学习者更好地理解和运用商务英语，同时提高他们的听力和口语技能。

4. 商务主题：涵盖了商务领域中的常见主题，如市场营销、商务谈判、国际贸易、财务管理等，让学习者了解相关的商务知识和概念。

5. 练习和活动：教材中可能提供各种练习题、案例分析、小组讨论等活动，以帮助学习者巩固所学内容，培养他们的实际应用能力。

通过学习《商务英语视听说 2》，学习者可以提高在商务环境中使用英语的能力，包括听力理解、口语表达、沟通技巧等方面。

这本教材有助于学习者更好地适应国际商务交流的需求，提升他们在职场上的竞争力。

请注意，以上内容仅是对《商务英语视听说 2》这本教材的一般描述，具体内容可能因教材版本和作者而有所不同。

如果你对这本教材有更具体的问题或需要详细信息，建议参考相关教材的官方介绍或教材本身。

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Tip 2: Achieve the communicating value.
Tip 3: Talk about previous successes of your product. 2.Listen again and decide if the following statements are true or false. Write T for True and F for False.
( F) You should just sell your product and ignore the reactions of the customer. ( F)You must do everything you can to persuade the customer to buy your product from your own point of view. ( T)Customers are likely to be convinced if you show them the previous successes of your product. (T)Customers will buy your product if they see that you understand their problem and can offer a solution.
Part A - Task 2 Monologue
1.What are the three tips on improving the selling skills given by the consultant?
Tip 1: Listen to and understand the customer.
主讲人：
*Pre-listening
Please consider the following questions and discuss them in groups. 1.What is marketing promotion? Is personal selling a way of product promotion?
Suppose you work in the marketing department, how will you promote your product? Take the features of your product into consideration and try to figure out two or three possible methods of sales promotion. Share your ideas with your classmates. The pictures below may give you some hints.
* Listening

Part A - Task 1 Conversation
C:What kind of car is best for me? S:For you, I would recommend this one here. C:The compact? Why do you think that one is better than the others? S:This automobile is just right for your needs because not only is it compact for ease in city driving ,but also, it has many safety features .I know that as a parent, you are concerned about safety in driving your kids to and from school. C:That’s true. What kind of safety features are we talking about? S:This model features anti-block breaks, airbags on both driver and passenger sides, and impact collision design .But that’s not all. This car isn’t only safe, but also very economical . C:You mean it has a cheaper price than similar models? S:Yes.The price is very affordable,but driving this car, you’ll also notice a significant annual saving in gas consumption. The main attraction of this model is the fuel economy . C:With the cost of gasoline these days, that is a big plus. I think this model may be just what I am looking for. S:Why don’t you take it for a test drive ,and think it over.
What about advertising? 2.Can you figure out some other possible ways of product promotion? Are they
equally effective or some of them are more effective? Why? 3.Think about a certain product (cell phones, beverages, shoes, cosmetics, etc.).