全国高等教育自学考试旅游英语选读试题I. Multiple choice: (1×15=15)Directions: Beneath each of the following sentences, there are four choices marked A, B, C andD.Choose the one that best completes the sentence.1.Business people see tourism as an opportunity to make ____ by supplying the goods and services.A. a promiseB. an advanceC. a profitD. a friend2.Tourist expenditures have direct, indirect and induced effects on a/an ____ economy.A. accommodationB. destinationC. transportationD. national3.The WTO has suggested several ______ for domestic tourism definitions.A. guidelinesB. principlesC. policiesD. facilities4.One of the objectives of WTO is to raise standards of living in the less developed areas of the world by helping to provide _____ for foreign tourism.A. educationB. policiesC. facilitiesD. markets5.The tour operator's brochure is a/an _____tool, being the main influence on thecustomer's decision to buy.A. informingB. communicatingC. managingD. marketing6.The removal of coral, either for souvenirs collected by the public or for commercial sale by tourist enterprises, ______ some coastal regions of Australia and elsewhere.A. developsB. threatensC. promotesD. improves7.Charter services do not operate according to _____.A. middleman's ordersB. charted routesC. agreed practicesD. published timetables8.With the invention of _____ in 1853, hotels began to expand upward.A. telephoneB. electricityC. elevatorsD. cars9.As in any business, there must be one person responsible for the_____. That person is the general manager.A. managing directionB. overall operationC. marketing operationD. hotel direction10. The resort or _____ chosen will depend on the form of relaxation required.A. destinationB. scenic spotC. hotelD. transportation11. The entire tourism industry rests on a base of_______.A. national economyB. natural resourcesC. hotel and transportationD. government policy12. Tourism has the _____ to help bridge the psychological and cultural distances that separate people.A. potentialB. profitC.benefitD. energy13. Standardization and rigidity are very clear characteristics of ____ tours offered on al arge scale.A. internationalB. in-boundC. packageD. business14. The realization of one's desire to travel depends on many complex social and political factors, including the social _____ of the destination.A. changeB. awarenessC. policyD. stability15. There is great potential in China for specialized tourism, focusing on ethnic roups and _______ adventure.A. environmentalB. minorityC. mountainD. ruralⅡ. Reading comprehension: (2×10=20)Directions: Read the following passages and make your proper choices.(1)Some seven or eight hundred years ago, Hangzhou, known as Ling'an then, was the capital of the Southern Song Dynasty. At that time, watching the tidal bore was already a grand occasion in town when the whole population would turn out for the spectacle. The best time to do this was from the 15th to the 18th of the eighth month of each year. But beginning from about the tenth day of the month, that part of the river bank that offered the best vantage point for ride watching would already be a busy gathering place for little open-air booths and stalls where vendors piled colourful wares on their carts or boxes. There would be all kinds of snacks and cooked meats in shining pots and pans. The taverns and restaurants would put up mulfi-coloured lanterns and flags or pennants, displaying meanwhile an attractive array of meat and vegetable dishes with a lot more exotic delicacies on the menu. In the tea-houses would be hung painting scrolls and calligraphy scrolls by famous artists while the antique vases would be filled with flesh flowers. In addition, there would be vendors displaying plasters and medicinal herbs for sale on the ground, roving artists with their monkeys for variety, shows or folk artists ready to entertain the crowds. Even before the days of the tidal bore, these people would be gathered on the river bank doing whatever they could to attract pleasure-seekers. Meanwhile, tens of thousands of people, visitors from other towns as well as local residents of Ling' an, would be hustling and bustling about, clogging up the way and making traffic impossible. In the large riverside mansions that lined the banks, there would be opulently dressed men and women, some leaning against the windows or the balconies looking into the distance and some looking down gazing fixedly at something going on down below.16. In the Southern Song Dynasty, people ______ to watch the tidal bore.A. were usedB. usedC. were anxiousD. were extremely eager17. At that time people came to watch the tidal bore _____ of the eighth month of each year.A. from 15th to the 18thB. starting around 10thC. from 15th to the endD. at the middle18. The vendors were selling their wares _____.A. along the bankB. at the best vantage pointC. in pilesD. using pots and pans19. The crowds coming to watch the tidal bore were also entertained by ____.A. painting scrollsB. displaying plastersC. folk artistsD. pleasure-seekers20. The best vantage point for tide watching was _____.A. large riverside mansionsB. distant balconiesC. taverns and restaurantsD. the tea houses(2)Vacation travel, a pleasant travel, is one of the faster-growing segments of the tourism industry. These travelers seek enjoyment and pleasure for their travel.Vacation travel is typically price-sensitive and often concerned with the particular time of day or day of week schedules. Vacation travel has been heavily promoted by the airlines for Saturday and Sunday travel when their transport capacity is not heavily used by business travelers. Further, the vacation travel market is where the airlines often offer lower fares. These tickets often have many restrictions designed to prevent regular business travelers from switching to the lower fares. For example, the super-saver fare requires the passenger to stay at the destination over a Saturday night. Such fares are not good during certain heavy holiday periods or Monday to Friday flights, or they constitute only a small number of seats on flights that normally would not be filled by full-fare business passengers.The vacation market is an important one to Florida, the Caribbean, Colorado, and Vermont duringthe winter months for sun and ski vacations. The United States to Europe and the United States coast to coast are strong vacation markets in the summer. Travel agents and tour operators are heavily involved in the vacation market. Charter bus trips and tours are also major parts of the vacation market.The vacation travel market is also splintering into “boutique” travel niches as well. These are specialty vacations in which recreation and/or rest at a hotel or on a cruise ship are not the major elements of the trip. Trips in this category that have become increasingly popular in recent years include viewing rare animal life at the Galapagos islands, whale watching in Baja California, hiking in Nepal, photographic expeditions in the wilds of Alaska or the Northwest Territories, safaris in Africa, and nature cruises up the Amazon River. These trips typically are educational; they often employ naturalists who give speeches and show films relating to the site on the trip21. Business travelers usually take ______ airplanes.A. weekendB. weekdayC. holidayD. particular time22. Vacation travelers always seek _____ offerings.A. restrictedB. meal-includedC. weekendD. low-price23. “Boutique” travel niches in this passage means ______.A. specialized purpose travelB. photographic expeditionsC. traveling for shopping purposeD. nature loving experience24. Vacation travel is a very important segment in _____.A. vacation marketB. charter tourismC. tourism marketD. specialized market25. During educational travel the tourists usually see ______ and wildlife.A. rare animalsB. safarisC. Amazon RiverD. naturalistsⅢ. Cloze: (1×15=15)Directions: Choose the one from the given A, B, C and D to complete the passageproperly.Good environment starts with location. We have heard some of the most successful operators say26 is probably 50% of the reason for success. Location27 that an establishment has to be easily 28 . It has to be located in or near a community 29 near important intersections.Environment also refers to the 30 of the restaurant. Many successful operators believe that the 31 environmental theme must be complete 32 the guest will perceive a total experience as part of the meal. This completeness 33 to a coordination of the decorations, the 34 and menu covers, food server uniforms, silver, china, glassware, linens, and the 35 of food and service that is 36 . Studies consistently show that guests are very 37 about the cleanliness of the restaurant, the restrooms, and the outside environs ( 附近的地方) of the property. These are important 38 that help create repeat business 39 the food and beverage operation and for the hotel 40 .26. A. position B. location C. place D. status27. A. means B. is C. has D. hints28. A. acceptable B. reliable C. accessible D. available29. A. also B. but C. or D. stil30. A. purpose B. slogan C. title D. theme31. A. entire B. all C. whole D. same32. A. lest B. so that C. that D. otherwise33. A. amounts B. debates C. contributes D. relates34. A. menus B. dishes C. food D. furniture35. A. rest B. season C. type D. appearance36. A. given B. give C. gave D. giving37. A. anxious B. nervous C. worried D. concerned38. A. reasons B. factors C. ways D. facts39. A. on B. to C. for D. with40. A. either B. as well C. yet D. elseⅣ. Phrasal verbs: (1×10=10)Directions: Fill in the blanks with the proper phrasl verbs given below. Make some changes if necessary.account for link with depend on remove...from dispense with stem from interest in transfer to invest in view as41. This is easily accomplished by ________ the banquet section ______thecontrol of the food and beverage department.42. That entrepreneur ________a large amount of money __________ a luxurious hotel last year.43. Most nations _________ further ________ developing tourism as an export industry.44. The local government ________ tourism __________a wealth factor in the economy of its jurisdictions.45. He _______ the housekeeping department.46. The well-known Silk Road __________China ________ the central and western Asia and the ancient Greek and Roman civilizations.47. The tourism products ___________ the choice of markets or types of potential customers.48. The social significance ___________ the greater appreciation of other cultures.49. Some people see advances in technology _________ the need for much of today's business travel.50. In 2005, an earning in tourism turnovers __________________5% of the country'stotal export revenue of the year.V. Phrase translation: (1×20=20)Part OneDirections: Translate the following into Chinese.51. intangible tourism products 52. ambitious plan53. the visitor's initial expenditure 54. short take-off and landing aircraft 55. with lots of local color 56. in accordance with international obligations 57. encourage word of mouth recommendation 58. improved educational standards 59. an international excursionist 60. spread messages of hope for a peaceful world Part TwoDirections: Translate the following into English.61. 平均工资水平62.包机服务63.在不同的停靠港64.四分之三的人口65.饭店特许经营的概念66.心理承受力67.美食68.在世界范围内69.可随意支配的净收入70.与旅游业有关VI. Passage translation: (10×2=20)Directions: Translate the following passages into Chinese.71. China is truly one of the few countries in the world with such a vast territory, huge population, long-standing history, brilliant ancient civilization, stunning natural beauty, and multiethnic culture. This uniquely combined natural and cultural resource base has become a major asset for China in its effort to develop tourism. Located in the southeastern part of Eurasian Continent on the western shores of the Pacific Ocean, China is the third largest country in the world with a total land area of 9.6 million square kilometers. Its geographic environment and physical landscape are enormously diverse due to the north-south differences in latitudes and the east-west variations in landform and moisture. China is a mountainous country. Hills, mountains, and plateaus cover two-thirds of the total area. The general topography descends from the high plateaus in the west to the lower-lying plains in the east.72. Professional travelers are similar to business travelers in many ways, although this type of travel is more elastic than business travel. Professional travel is built around the meeting and convention markets. These markets have grown as transportation, especially by air, has become more available and affordable. As professional travel continues to grow, new and expanded meeting and convention facilities have been developed to satisfy this increasing demand. Along with this growth, new management challenges have arisen to serve this specialized market. Some of the key market segments for meeting participants or attendees are associations, businesses, exhibitions and trade shows, religious organizations, political parties, and governments.全国2010年1月高等教育自学考试旅游英语选读试题课程代码：00837请将答案填在答题纸相应位置上I. Multiple choice: (1×15=15)Directions: Beneath each of the following sentences, there are four choices marked A, B, C and D. Choose the one that best completes the sentence.1. The WTO defines a domestic tourist as a traveler visiting a destination in his country of residence for at least ______.A. one dayB. one weekC. one monthD. one weekend2. Hotels vary not only in size but in ______, in type of clientele, and in scope of activities.A. marketingB. managementC. characterD. service3. The brochure becomes the principal means of both ______ them about the product and persuading them to purchase it.A. obligingB. informingC. attractingD. marketing4. Many mass tourism resort destinations suffer from ______, giving the landscape an unclean and untidy appearance.A. congestionB. poor serviceC. overcrowdingD. litter5. Increased ______ has led to growing demand for tourism both at home and abroad.A. education standardB. leisure timeC. pocket moneyD. new concept6. ______ and rigidity are very clear characteristics of package tours offered on a large scale.A. AccomodationB. TransportationC. IdentificationD. Standardization7. The travel agent's role is ______ to that of most other retailers, in that agents do not purchase a product for resale to their customers.A. dissimilarB. similarC. familiarD. relevant8. The tourism industry is often criticized for offering low wages but in these areas there may be no ______ jobs available.A. goodB. betterC. alternativeD. satisfied9. Several attempts have been made to determine why traverlers select the train as a transportation ______.A. wayB. modeC. policyD. route10. One important contribution of the World Tourism Organization is ______, which includes studying the features of international tourism.A. researchB. designC. marketingD. statistics11. For those who want to spend most of the time lying on a warm, sunny beach, an appropriate coastal ______ will be chosen.A. hotelB. parkC. townD. resort12. Scheduled services operate on ______.A. fixed timeB. timetableC. defined routesD. booked customers13. In the ideal situation, tourism enchances ______, knowledge and ultimately understanding between nations.A. balanceB. awarenessC. developmentD. concept14. Politicians view tourism as a ______ factor in the economy of their jurisdictions.A. politicalB. culturalC. businessD. wealth15. Travel and tourism is a form of modern consumer ______.A. behaviorB. believeC. mysteryD. miracleⅡ. Reading comprehension: (2×10=20)Directions: Read the following passages and make your proper choices.(1) Of the many interesting sights in Hangzhou, there is besides West Lake the spectacular tide at the mouth of Qiantang River. The tides here are what is called a tidal bore which makes a thrilling sight as it seems to be impelled by such a furious elemental force that it threatens to overwhelm and overpower everything in its way, striking awe in the beholder even as the sky and the sun are being swallowed up. It is said that in the world today only the tidal bore at the mouth of the mighty Amazon in Brazil can be a rival to that at the mouth of Qiantang.The tidal bore of Qiantang has since ancient times been considered a spectacular sight. As early as the fourth century B.C., the ancient philosopher of China Zhuangzi had written about it like this: “The waters in the Zhe or Crooked River will roll on raising waves high as mountains and towers, creating a thunderous roar and gathering up a force that threatens to engulf the sun and the sky”. In the Eastern Han Dynasty(25—220), Wang Chong the thinker, in his Essays of Criticism or Lun'Heng in Chinese, recorded his observations of the tidal bore of Qiantang River like this: “The tide flows and ebbs with the wax and wane of the moon”. In ancient China, it was a common practice among men of letters not only to read widely but also to travel extensively. In the course of their travels, many of them had visited lots of famous mountains and magnificent rivers, but they had seen few sights that had impressed them as deeply as the tidal bore of Qiantang. Wielding their inspired pens, some of them had described the spectacular sight of the tidal bore. Poet Li Kuo of the Tang Dynasty(618—907)had these lines:The bright mid-autumn moon casts its light on a thousand miles of land,The thunderous bore at midnight loud as a million marching men.16. According to the text the word “bore” here means ______.A. forceB. waveC. waterD. sight17. The mighty Amazon in Brazil has a tidal bore at its mouth, ______ the Qiantang River's.A. more powerful thanB. less powerful thanC. as powerful asD. no match for18. Since ancient time ______ people have praised the mighty of the tidal bore of Qiantang River.A. manyB. great manyC. a fewD. not a few19. Wang Chong believed that the tidal bore was ______ the moon's wax and wane.A. related toB. a part ofC. moved byD. reported in20. The line in Li Kuo's poem “The thunderous bore at midnight loud as a million marching men” means the bore is ______.A. quiet at daytimeB. as powerful as marching menC. as loud as the shouting of marching menD. extremely loud(2) Another large and growing segment of tourism consumers is mature travelers. The face of the industrialized world's population is changing, as are the profiles of individuals who take advantage of the ever-increasing array of leisure activities. Although it is probably a mistake to lump all mature travelers together into a single market, it is important to understand the immense size of this market. A good idea of the changes taking place in the mature segment of the tourism market can be seen by looking at the changes taking place in the United States. The American population is aging and will continue to increase as a percentage of the total population. By the year 2000, over 76 million Americans will be considered mature adults(55 years of age and older). Similar demographic shifts are taking place in many countries throughout the world.The number of senior citizens in the United States who compose the market segment called “mature travelers” has been growing at double-digit rates. This rapid growth provides many opportunities for firms who recognize and plan to meet the needs of these travelers. The mature traveler market segment is especially important since these individuals spend 30% more than younger travelers and account for 80% of all commercial vacation travel.Many mature visitors have the time, money, and energy to travel and enjoy family, friends, new sights, adventures and active lifestyle. They value excellent food while vacationing more than any other age group. They are less interested in bars and nightlife activities than other age groups. They are most likely to visit casinos. Mature travelers usually purchase package tours and take cruise vacations.International travelers are a large and growing segment of tourism consumers. Travel to foreign countries by international travelers has been growing at a rapid pace. Statistics show that in 2000, Shanghai received some 1.8 million foreign visitors while some 100,000 traveled from Shanghai to other countries. Singapore saw 31,231 Chinese travelers for the period January—September, 2000. The number of tourists applying to tour the three countries(Japan, Australia and New Zealand) is increasing fast.21. According to the passage demographic shifts mean the change of ______.A. populationB. age structureC. people's ageD. mature adults22. This article was written ______.A. by 2000B. before 2000C. after 2000D. in 200023. Mature travelers are very important part of tourism because of their ______.A. matureB. sizeC. wealthD. age24. Mature travelers spend more money than ______ in traveling.A. business peopleB. young peopleC. middle-aged peopleD. other age groups25. It seems the mature travelers prefer ______ very much.A. casinosB. barsC. purchasingD. nightlife activities Ⅲ. Cloze: (1×15=15)Directions: Choose the one from the given A, B, C and D to complete the passage properly.When you want to go back to a restaurant because you feel welcome there, that is about the best definition of good 26 that can be offered. Good service is 27 a matter of attitudes and begins with the attitude of the management. If the manager is dedicated 28 giving good friendly service and is 29 with employees and guests, then this 30 the employees to be friendly and to make the 31 feel welcome.Very few people can continually carry a smile and be friendly to everybody they meet 32 they are constantly trained and encouraged to do so. One of management's most important jobs is to have a 33 training program for service personnel. There are many training aids available today from 34 sources. Even the smallest and 35 remote food operation can have a good training program.Food service operations 36 from the classical French restaurant to the snack bar, each 37 an appropriate level of good service. A primary factor in all good service is that employees must be trained to recognize the 38 of the guest. They must realize that their livelihood depends upon being courteous and friendly. The manager of any restaurant should realize that the guest likes to be recognized. 39 practical, the manger should learn guests' names, stop by their tables when they are having dinner, and have polite conversation with them. If a problem 40 , a little personal contact by the manager can often resolve it and the guest will leave happily.26. A. service B. food C. staff D. business27. A. slightly B. nearly C. relatively D. primarily28. A. at B. of C. to D. in29. A. hostile B. tolerant C. satisfied D. courteous30. A. urges B. encourages C. improves D. pushes31. A. guests B. visitors C. tourists D. friends32. A. though B. if C. unless D. when33. A. main B. basic C. instant D. continuous34. A. identical B. various C. distinct D. extra35. A. most B. far C. best D. further36. A. differ B. arrange C. range D. rank37. A. has B. having C. have D. had38. A. impression B. appetite C. taste D. importance39. A. When B. As C. Though D. But40. A. arouse B. raise C. has arisen D. riseIV. Phrasal verbs: (1×10=10)Directions: Fill in the blanks with the proper phrasal verbs given below. Make some changes if41. The airline ____________ a novel solution to the problem of jet-lag.42. Many foreign visitors ____________ China's mighty Yangtze River and its breathtaking Three Gorges.43. New tourism ____________ key emerging characteristics of the tourism industry.44. The technological complexity of twentieth century living ____________ various forms of pollution.45. Many theories ____________ on mode selection decision processes.46. The purchase of an airline ticket to visit parents ____________ feelings of love and affection for them.47. The creation of income from tourism ____________ closely ____________ employment.48. With the development of the package tour business after the Second World War, travel retailers ____________ a new role.49. At present, the development of domestic tourism services should ____________ the economically advanced metropolitan areas.50. The brochures ____________ the tourists when they got on the tour bus.V. Phrase translation: (1×20=20)Part OneDirections: Translate the following into Chinese.51. the same value perceptions 52. foreign lands and cultures53. be a certain cachet 54. the development of world trade 55. specially subsidized exchange rates 56. sponsor a continuous survey 57. judge expected load factors 58. the ancient buildings59. the supply and demand equilibrium 60. 9.6 million square kilometers Part TwoDirections: Translate the following into English.61．文化旅游62．专业性的博物馆63．按顾客需求的服务64．旅游“飞地”65．旅游业对经济的影响66．全球性组织67．酒店的形象68．机票报价69．旅游设施和服务70．外交关系正常化Ⅵ. Passage translation: (10×2=20)Directions: Translate the following passages into Chinese.71. Since the 1990s, computer technology has been more widely applied to tourism in China where it has brought increasing economic benefit. Some large travel agencies are promoting the use of computers and the Internet in their operations, management and overseas promotion. China International Travel Service(CITS), the first to use computer management in China's tourism industry, has installed computers of various types to sell tourist products, quote prices, make reservations, work out schedule, arrange various services, settle tourist accounts and other financial matters. CITS China information goes out via Australia's Worldlink to more than 250,000 computer terminals worldwide.72. Like the conference business, the exhibition industry appears to be growing. Between 1994 and 1998 the European industry, as indicated by exhibitor participation, was growing by over 4per cent a year. In Germany, the modern Messe (会展中心) of Germany evolved at the beginning of the century from the centuries-old trade fairs. The Germans have maintained their lead through the development of specialist trade fairs as well as the continued development of their facilities. Their strength is not in the number of shows, but in their large size and international character. Germany is, of course, an important industrial country and it could be expected that there would be some correlation between exhibitions and industrial development. Frequently, as in Detroit in the USA, there is a link between trade fairs and the industries which are important in the local region.from:全国2009年10月高等教育自学考试旅游英语选读试题课程代码：00837请将答案填在答题纸相应位置上I．Multiple choice：(1×15=15)Directions：Beneath each of the following sentences，there are four choices marked A，B，C and D．Choose the one that best completes the sentence．1．Local people usually see tourism as a cultural and________ factor．A．historical B．business C．employment D．education 2．An international tourist is defined as anyone visiting a country, other than that which is his usual place of residence，for________ hours．A．more than 48 B．more than 24 C．less than 48 D．less than 24 3．As in any business，there must be one person called ________who is highly trained，capable of directing a complex successful hotel．A．assistant manager B．resident manager C．vice manager D．general manager 4．Recent promotions by Amtrak have emphasized the ________benefits of taking the train．A．safety B．comfort C．relaxation D．cost 5．Business travel is greatly influenced by business related attractions such as________．A．conferences and exhibitions B．inelastic prices C．big-city orientations D．executive’s needs 6．________is the most widely recognized international organizations in tourism today．A．International Civil Aviation Organization B．International Hotel Association C．World Association of Travel Agencies D．World Tourism Organization 7．Wastage can be reduced by establishing standards ________which we can monitor the performance of travel agents．A．upon B．with C．against D．within8．Airlines will________ to allow for the high number of________ ，but must exercise caution．A．overbook, independent travelers B．overbook, no-shows C．underbook，business travelers D．underbook，repeat travelers 9．The sum of all incomes in a country is called the________ ．A．economic income B．productive income C．financial income D．national income 10．The governments of many developing nations give priority in their strategic tourism planning to the development of________，because it generates badly-needed hard currency．A．professional tourism B．convention tourism C．business tourism D．international tourism 11．During the 1920s and 1930s，________was one of the fastest growing segments of the international tourism industry．A．train tourism B．coach tourism C．cruise tourism D．air tourism 12．However, other travel agents have recognized that the technological revolution will affect their business to a greater extent than almost ________ ．。
