肯德基公司介绍及管理模式(英文)
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肯德基所有运营管理手册整理版资料肯德基(Kentucky Fried Chicken,简称KFC)作为全球最大的连锁快餐品牌之一,其成功的背后离不开运营管理的精细规划和执行。
肯德基所有运营管理手册整理版资料是一份重要的文档,它涵盖了肯德基的各个方面,包括餐厅运营、食品安全、员工培训等内容。
本文将对这份手册进行概括和分析,展示肯德基的运营管理之道。
1. 餐厅运营肯德基的餐厅运营是其成功的关键之一。
手册中详细介绍了餐厅的布局和设计,包括厨房设备的摆放、餐桌的布置等。
此外,手册还提供了餐厅员工的工作流程和服务标准,确保每位员工都能够按照规范的程序进行工作,提供高质量的服务。
2. 食品安全食品安全是肯德基一直以来非常重视的领域。
手册中列举了各种食品安全标准和操作规程,包括食材的采购、储存和处理等。
此外,手册还强调了餐厅员工对食品安全的培训和监督,确保每一道菜品都符合卫生标准,为消费者提供安全可靠的食品。
3. 员工培训肯德基非常注重员工的培训和发展。
手册中详细介绍了员工培训的内容和流程,包括新员工的入职培训、岗位培训和职业发展规划等。
此外,手册还提供了员工激励和奖励机制,以激发员工的积极性和创造力,提高工作效率和服务质量。
4. 营销和推广肯德基的成功不仅仅在于优质的产品和服务,还离不开其独特的营销和推广策略。
手册中介绍了肯德基的营销模式和推广活动,包括广告宣传、促销活动和市场调研等。
通过精准的市场定位和创新的营销手段,肯德基成功地吸引了大量消费者,建立了强大的品牌形象。
5. 社会责任肯德基一直以来都非常重视社会责任的履行。
手册中强调了肯德基的环保政策和社区参与计划,包括减少能源消耗、回收利用和支持慈善事业等。
肯德基通过积极履行社会责任,树立了良好的企业形象,赢得了消费者的信任和支持。
综上所述,肯德基所有运营管理手册整理版资料是一份非常重要的文档,它涵盖了肯德基的各个方面,展示了肯德基成功的运营管理之道。
通过餐厅运营、食品安全、员工培训、营销和推广以及社会责任等方面的规范和要求,肯德基能够提供高质量的产品和服务,赢得了广大消费者的喜爱和支持。
(KFC introduction)Kentucky Fried (Chicken) is a famous fast food restaurant from the United States. The first Kentucky Fried Chicken was founded by Harlan Sanders in 1952. The main sale of fried chicken and other food, which belongs to yum. KFC's business philosophy is to continue to introduce new products or market products in the past re packaging, for game mentality, to gain the profits.KFC belongs to Yum catering group. Yum is the largest restaurant group in the world with more than 3.3 stores and 840 thousand employees in more than 100 countries and regions. Owns KFC, Pizza Hut and Taco Bell and other world famous food brands, respectively in cooking chicken, pizza, Mexico flavor food and seafood dining area ranked first in the world.Kentucky and Pepsi formed a strategic alliance, the restaurant fixed sales of carbonated drinks provided by the Pepsi Co (but in some countries exceptions, such as Japan and South Korea Kentucky Fried Coca-Cola).KFC is the world’s largest fast-food chain, Kentucky marker KFC is English Kentucky Fried Chicken (Kentucky Fried Chicken) abbreviation, it has become a famous brand reputation in the global scope.In 1930, KFC founder Harland. He opened a restaurant in his hometown of Kentucky in the United states. In the meantime, a new method of Sandoz painstaking research of fried chicken, and finally succeeded in the invention has eleven kinds of spices and unique cooking techniques of the secret, its unique taste welcomed by customers, the restaurant business is booming, has followed the secret. The state of Kentucky in recognition of his contribution to his hometown, awarded him the honorary title of Colonel sanders.Sandz Colonel, with white hair and the goat beard image, has become a symbol of the best international brand kfc.Sandz Colonel’s successful start to his 40 years operating in Kentucky Corbin gas station. In order to increase revenue, he began to make all kinds of snacks himself, to the passing passengers, because his reputation for cooking food attracted the passing of passengers, business has since slow and steady growth. As the fame grew, the then governor of Kentucky, Ruby Laffon, gave him the rank of Kentucky colonel in 1935, in recognition of his contribution to Kentucky’s catering.Colonel’s most fam ous specialty is the chicken he developed and invented. This is the most popular product in Kentucky today, which has been cooked by the Colonel after ten years of research and blended with the magical eleven spice formulas, which taste and suck.Delicious fried chicken although attracted many admiring customers. However, the traditional fried chicken method makes the customer have to wait for thirty minutes to enjoy the delicious food. By 1939, the problem had been answered by the Colonel when he visited a pressure cooker display. The Colonel bought a pressure cooker and went home and did experiments on cooking time, pressure and fuel. Finally, he found a unique method of fried chicken. The fried chicken is under pressure he tasted the delicious fried chicken, KFC has maintained the pressure cooker recipe.The Colonel’s career faced a crisis in the mid - 1950s, and the road next to his Sanders Cafe restaurant was passed by the new motorway, forcing him to sell the restaurant. The colonel was 66 years old, but he was still young and had no needto live on social welfare money, which in turn became a turning point in his career.The Colonel began his journey with his 1946 Ford old car, carrying his eleven spice formulas and his right-hand man, the pressure cooker. He went to restaurants in Indian, Ohio and Kentucky to sell fried chicken recipes and methods to interested restaurants. The first KFC restaurant authorized to operate in Salt Lake City was established in 1952. Surprisingly, in just five years, the captain in the United States and Canada has developed 400 chain stores, which is the world’s franchise franchise beginning.Kentucky Fried Chicken is the world’s largest fried chicken fast-food chain, has more than more than 11000 restaurants around the world. These restaurants in more than 80 countries, China from the Great Wall, Puerto Rico to Paris bustling downtown, picturesque downtown Sofia and sunny, can be seen as the hallmark of the KFC fast food restaurant.There are about 10000000 customers in all KFC restaurants created by the taste of a half century ago, Colonel KFC chicken flavor every day in the world, it is composed of eleven kinds of secret recipe fried and breaded. Customers can also taste more than 400 other foods in KFC restaurants around the world, such as chicken patties in Kuwait and Japanese fish sandwiches.KFC to satisfy consumers’ different levels of need, customer service mode is also changing, in addition to store dining, takeaway, from Oakland to Albuquerque, more than 300 in other countries, more and more city home delivery has been carried out in the United States has business. But some city in the United States, KFC and group the sister restaurant Pizza Hut and Taco Bell cooperation, locatedin the busy streets in the same restaurant outlets at the same time for the customer to provide meals. Today, college students from Puerto Rico to California have included KFC fast food as their daily diet.60 years ago, KFC founder Colonel Harland Sanders invented cooking is now known as the "family dinner alternative" - that is to provide a complete meal to no time at home cooking, cooking or unwilling to family, he called: "Sunday dinner seven days a week".Now, the Colonel’s spirit and heritage has become a symbol of the KFC brand, logo imag e design to Colonel Sanders of KFC, has become the world’s best and most recognizable brands.Kfc Corporation is the world’s largest restaurant group - TRICON global restaurant group, the group includes a distributed in more than 100 countries and regions, nearly 30000 of the world famous restaurant chain KFC and Pizza Hut restaurant, Taco Bell.KFC entered the ancient capital of Beijing, a country with a long food culture in 1987, and began its history in a country with the largest population in the world.In November 12, 1987, KFC opened its first restaurant in China at the busy front of Beijing. As a starting point, KFC began to explore, learn Chinese society and market, and gradually create a management model with Chinese characteristics. In 1992, the total number of restaurants nationwide was 10; by 1995, it had grown to71. In June 25, 1996, China’s 100th KFC stores were set up in Beijing. This isa milestone, marking the KFC in China has entered a more steady stage of development.。
肯德基企业基本介绍肯德基(Kentucky Fried Chicken,简称KFC)是一家全球著名的快餐连锁企业,总部位于美国路易斯维尔市,是全球最大的快餐连锁企业之一。
以下是对肯德基企业的基本介绍。
1. 创立与发展,肯德基于1930年由哈兰·山德士(Harland Sanders)在美国肯塔基州路易斯维尔市创建,最初是一家小餐厅。
哈兰·山德士以其独特的炸鸡配方和独家调味料而闻名,逐渐吸引了顾客的关注。
随着时间的推移,肯德基逐渐发展成为一家全球性的连锁快餐企业。
2. 全球业务,肯德基目前在全球超过140个国家和地区拥有超过2万家门店,成为全球最大的快餐连锁企业之一。
公司的业务范围涵盖鸡肉制品、汉堡、薯条、沙拉等多种快餐食品,并提供堂食、外卖和送餐服务。
3. 特色产品,肯德基最著名的特色产品是其独特的炸鸡,其独家配方和独特的调味料使其炸鸡口感鲜嫩多汁,风味独特。
此外,肯德基还推出了一系列产品,如汉堡、炸鸡块、薯条、沙拉、饮料等,以满足不同消费者的需求。
4. 公司文化,肯德基秉承着“品质至上”的理念,致力于为顾客提供优质的食品和服务。
公司注重创新,不断推出新产品和优化菜单,以满足消费者的口味和需求。
此外,肯德基还非常重视员工培训和发展,鼓励员工团队合作和创新思维。
5. 社会责任,作为一家全球企业,肯德基也非常注重社会责任。
公司积极参与慈善事业,支持社区发展和环境保护项目。
此外,肯德基还致力于推动可持续发展,采取一系列措施减少对环境的影响,如减少包装垃圾、推广可再生能源等。
总之,肯德基作为全球知名的快餐连锁企业,以其独特的炸鸡配方和多样化的产品,以及积极的社会责任形象,赢得了广大消费者的喜爱和信赖。
通过不断创新和提供高质量的食品和服务,肯德基在全球范围内保持着强劲的发展势头。
肯德基的营销一肯德基的概况1、肯德基公司简介肯德基(Kentucky Fried Chicken肯塔基州炸鸡),通常简称为KFC。
是来自美国的著名连锁快餐厅,由哈兰·山德士上校于1952年创建.主要出售炸鸡、汉堡、薯条、汽水等西式快餐食品.肯德基属于百胜餐饮集团。
肯德基总部位于肯德基州路易斯维尔市,是全球最受欢迎的炸鸡连锁餐厅,在世界上80多个国家开设有14000多家肯德基餐厅,每天接待1200多万名顾客。
除美国之外的主要市场包括中国、英国、澳大利亚、韩国、墨西哥和法国、德国、荷兰等。
肯德基也在印度、俄罗斯和巴西等重要新兴市场随着当地经济的成长快速发展。
每家新餐厅的开张不仅提供更多就业机会,同时也为其所在社区注入了经济活力。
2、发展简史1930 年,肯德基的创始人哈兰. 山德士在家乡美国肯德基州开了一家餐厅。
1939后山德士潜心研究炸鸡的新方法,终于成功地发明了有十一种香料和特有烹调技术合成的秘方,其独特的口味深受顾客的欢迎,餐厅生意日趋兴隆,秘方沿袭至今。
肯德基州为了表彰他为家乡作出的贡献,授予他山德士上校的荣誉称号。
1950年代中期上校的事业在面临一个危机,他的Sanders Cafe 餐厅所在地旁的道路被新建的高速公路所通过,使得他不得不售出这个餐厅。
1952年转让经销权!1969年股票上市!1973年6月,第一家家乡鸡在美孚新村开业,其它分后亦很快接连开业。
到1974年,数目已达到11家。
1974年9月,肯德基公司突然宣布多家餐店停业,只剩4家坚持营业。
到1975年2月,首批进入香港的肯德基全军覆没,全部关门停业。
1985年,肯德基在马来西亚、新加坡、泰国和菲律宾已投资成功.这时,他们准备再度进军香港。
这一次肯德基开拓市场更为谨慎,在营销策略上按香港的情况进行了适当的变更。
1986年10月1日被百事集团收购!1987年11月在北京前门开了第一家KFC!1991年拥有KFC的商标,并已经开了1000家分店!1992年第一家KFC在日本开业!1997年KFC脱离百事,成立百胜餐饮集团,旗下有塔可钟、必胜客、东方既白(中式)2004年12月14日,随着海南三亚肯德基餐厅的开业,肯德基在中国已达到了1200家.至此,肯德基在中国的开店数达到了老对手麦当劳的两倍。
肯德基职能说明书肯德基职能说明书一、肯德基公司简介肯德基(Kentucky Fried Chicken)是世界著名的连锁快餐品牌,创立于1952年,总部位于美国路易斯维尔市。
肯德基以其独特的炸鸡风味、优质的服务和独特的经营理念,成为全球最具影响力的快餐连锁品牌之一。
二、肯德基职能说明1. 销售与服务职能肯德基的销售与服务职能是保证顾客满意度的关键。
销售员必须具备良好的顾客服务和沟通能力,积极主动地与顾客互动,提供热情、友好的服务。
同时,销售员还需要熟悉肯德基的产品,能够准确地向顾客介绍产品特点和优势,并根据顾客的需求提供合适的推荐和建议。
2. 厨房操作职能肯德基厨房操作人员负责食材的准备、菜品的制作和炸鸡等主要产品的炸制。
他们需要掌握食品安全与卫生知识,确保菜品的质量和口感符合公司标准。
同时,厨房操作人员还需要保证食品的供应充足,及时补充原材料,合理调配使用,确保顾客的需求得到满足。
3. 店面管理职能店面经理是店面管理的核心职能,他们负责店面的日常运营管理,包括员工的培训与管理、店面的布置与维护、库存的管理等。
店面经理需要具备团队管理能力,协调员工的工作任务,提高店面的工作效率和服务质量,实现销售目标的达成。
4. 供应链管理职能肯德基供应链管理人员负责与供应商、分销商等外部合作伙伴保持良好的合作关系,确保原材料的采购、加工、制造、配送等环节的顺利进行。
供应链管理人员需要具备物流管理和采购管理的知识,协调各个环节的配合,以保证食品的质量和供应的稳定性。
5. 品质保障职能品质保障职能是肯德基的重要一环,负责保证产品的质量和口感符合公司标准。
品质保障人员需要进行产品的检验和抽样,监控食品安全和卫生标准的执行情况,及时处理食品质量问题,并提供改进建议,以提升产品的质量和顾客的满意度。
三、总结肯德基作为全球著名的连锁快餐品牌,各个职能部门的协同合作是公司成功的关键。
销售与服务、厨房操作、店面管理、供应链管理和品质保障等职能的完成,共同构成了肯德基顺利运营的支撑体系。
肯德基企业基本介绍-回复肯德基(Kentucky Fried Chicken,简称KFC)是全球最大的连锁快餐企业之一,也是美国保存最久的快餐企业之一。
KFC创立于1952年,总部位于美国肯塔基州的路易斯维尔市。
在全球范围内,KFC已经建立了超过24,000家门店,遍布于145个国家和地区,成为了世界上最广为人知的快餐品牌之一。
KFC的创始人是哈兰德·山德士(Harland Sanders),他在1952年开设了第一家KFC分店。
山德士将其独特的炸鸡配方命名为“炸鸡秘方”,这个秘方至今仍然被视为KFC的灵魂,只有极少数高层管理人员才知晓其详细的配方。
KFC的经营理念非常简单,就是提供美味的炸鸡和其他各种快餐食品,以及优质的服务和舒适的就餐环境,满足顾客的需求。
顾客可以在KFC门店内享受到美味的炸鸡、法式薯条、饮料和其他小吃等食物。
KFC的特色产品是其炸鸡,它以鲜嫩多汁、外脆内嫩而闻名。
KFC的炸鸡采用了特殊的制作工艺,使其在炸制过程中保持鲜嫩的口感,并在肉质内部保留了丰富的汁液。
独特的香料和配方使得KFC的炸鸡味道独特,让人回味无穷。
除了炸鸡以外,KFC还提供了多种不同口味和种类的产品。
例如,炸鸡汉堡是KFC受欢迎的一个经典选项,它将炸鸡片、蔬菜和特制酱料夹在香喷喷的面包中。
此外,KFC还提供了丰富的鸡肉套餐、各种口味的鸡翅、鸡块等多种食品供顾客选择。
KFC依靠其独特的品牌形象和卓越的产品质量,并与当地经营者合作,在全球范围内迅速扩张。
它的成功源于对顾客口味、文化和市场需求的深刻理解,并采取了具有当地特色的适应措施。
无论是在亚洲、欧洲还是美洲,KFC的菜单和服务均为当地顾客量身定制,以满足其特殊需求和喜好。
KFC的成功除了由于其产品的品质、口味和多样化外,还有赖于其高效的供应链管理和强大的品牌营销。
KFC在全球拥有自己的供应链网络,确保原材料的质量和供应的稳定性。
此外,KFC还通过不断创新和投资提高其快餐业务的效率,并通过各种广告和市场推广活动来提高品牌知名度。
公司概况McDonald's Plaza麦当劳餐厅(McDonald's Corporation)是大型的连锁快餐集团,在世界上大约拥有三万间分店,主要售卖汉堡包、薯条、炸鸡、汽水、冰品、沙拉、水果。
麦当劳餐厅遍布在全世界六大洲百余个国家。
在很多国家麦当劳代表着一种美国式的生活方式。
麦当劳公司旗下最知名的麦当劳品牌拥有超过32000家快餐厅,分布在全球121个国家和地区。
在世界各地的麦当劳按照当地人的口味对餐点进行适当的调整。
另外,麦当劳公司现在还掌控着其他一些餐饮品牌,例如午后浓香咖啡(Aroma Cafe)、Boston Market、Chipotle墨西哥大玉米饼快餐店、Donatos Pizza 和Pret a Manger。
麦当劳公司2001年的总收入达到148.7亿美元,净利润为16.4亿美元。
大多数麦当劳快餐厅都提供柜台式和得来速式(drive-through的英译,即指不下车便可以购买餐点的一种快餐服务。
顾客可以驾车在门口点菜,然后绕过餐厅,在出口处取餐)两种服务方式,同时提供室内就餐,有时也提供室外座位。
得来速餐厅通常拥有几个独立的站点:停车点、结账点和取货点,而一般而言后两个站点会并在一起。
目前,麦当劳在全球快餐连锁领域是冠军。
迄今为止,麦当劳在中国共拥有1000余家餐厅,2013年餐厅数量预计达到2000家。
管理理念麦当劳的黄金准则是“顾客至上,顾客永远第一”。
提供服务的最高标准是质量(Quality)、服务(Service)、清洁(Cleanliness)和价值(Value),即QSC&V 原则。
这是最能体现麦当劳特色的重要原则。
Quality是指麦当劳为保障食品品质制定了极其严格的标准。
例如,牛肉食品要经过40多项品质检查;食品制作后超过一定期限(汉堡包的时限是20-30分钟、炸薯条是7分钟),便丢弃不卖;规定肉饼必须由83%的肩肉与17%的上选五花肉混制等等。
肯德基企业基本介绍-回复肯德基(Kentucky Fried Chicken),简称KFC,是一家全球领先的跨国连锁快餐企业。
肯德基以其独特的炸鸡风味和全球化的市场策略而闻名。
在世界范围内,KFC在快餐行业中具有非常强大的品牌影响力和知名度。
本文将一步一步介绍肯德基的企业基本情况,包括其历史背景、发展历程、市场策略和全球化经营战略等。
一、历史背景肯德基创始人是哈兰德·桑德斯(Harland Sanders),1929年,他在肯塔基州路易斯维尔附近的一个加油站开设了一个小餐馆。
哈兰德·桑德斯凭借他独特的炸鸡秘方,在当地赢得了很高的声誉。
后来,他正式注册了“肯德基”商标,这也标志着创立了肯德基品牌。
二、发展历程肯德基的发展进程可以分为两个重要阶段。
第一阶段,是桑德斯自己经营个人餐馆,秉持着独特的炸鸡配方,并积极开展加盟经营。
随着时间推移,越来越多的人对肯德基的美食迷恋,加盟店不断增加。
第二阶段,是1964年肯德基正式上市。
上市后,公司开始寻求全球发展,并采取了更加激进的扩张策略。
三、市场策略肯德基的市场策略主要包括产品创新、定价策略、餐厅布局和营销推广。
肯德基经常推出新产品和特别促销活动,以保持品牌的新鲜感和吸引力。
定价策略方面,肯德基在全球范围内根据当地市场的消费水平和竞争情况来制定价格。
在餐厅布局方面,肯德基餐厅通常位于繁忙的商业区、购物中心和交通枢纽附近,以方便消费者的就餐。
在营销推广方面,肯德基通过电视、电台、报纸、互联网和社交媒体等多种媒体进行广告宣传。
四、全球化经营战略肯德基的全球化经营战略是其成功的一个重要因素。
肯德基在全球范围内选择适应当地市场的经营模式,与当地合作伙伴共同经营。
在不同国家,肯德基会根据当地消费者的偏好和饮食习惯调整菜单,以满足不同口味需求。
此外,肯德基还会加入当地特色餐品,以增加当地消费者对其品牌的认同感。
五、品牌形象和社会责任肯德基以其标志性的红色、白色和金色品牌颜色而闻名,并拥有代表性的“肯德基老爷爷”形象。
肯德基企业基本介绍-回复肯德基(Kentucky Fried Chicken)是全球最大的速食连锁餐厅之一,其口号“我们还在为更好的味道努力着”深入人心。
肯德基的成功离不开其多年来对美食的追求和品牌的建设。
在这篇文章中,我们将从肯德基企业的发展历程、经营模式、产品创新、品牌建设以及未来发展等方面逐步展开介绍,带你了解这个家喻户晓的速食连锁巨头。
第一部分:发展历程肯德基(KFC)的发展史始于1930年代初,创始人哈兰·沃德·桑德斯在美国肯塔基州路易斯维尔开设了一家小店,提供他拿手的炸鸡,吸引了许多食客。
随着生意的蓬勃发展,桑德斯逐渐建立了自己的炸鸡配方,并开始寻求经销商拓展市场。
在1952年,他签署了第一份经销协议,开办连锁店并给他的餐厅取名为“肯德基炸鸡”。
第二部分:经营模式肯德基独特的经营模式是公司成功的关键之一。
为了确保产品的品质和风味一致,肯德基采用了自己的食材供应链和独有的炸鸡制作工艺。
同时,为了拓宽销售渠道,肯德基将自己的店面分为两类,即零售店和连锁店。
零售店主要位于城市的商业区,提供堂食和外卖服务,而连锁店则分布在各个商场和交通要道,主要提供外卖服务。
这种分层经营的战略使肯德基能够更好地满足不同地区和人群的需求。
第三部分:产品创新在产品方面,肯德基不断创新以满足消费者的需求。
除了经典的炸鸡外,肯德基还推出了各种特色产品,如汉堡、薯条、鸡肉卷等。
此外,为了适应市场的不断变化,肯德基还推出了健康餐、肯德基全家桶等产品系列,以满足不同人群的需求。
这样的产品创新加深了消费者对肯德基品牌的认知和忠诚度。
第四部分:品牌建设肯德基作为一个国际品牌,注重品牌建设是其成功的重要因素之一。
肯德基不仅通过大规模广告宣传和促销活动来提高品牌知名度,还与体育赛事、慈善机构等展开合作。
此外,肯德基的员工培训也是其品牌建设的重要组成部分,公司通过培训和启发员工,帮助他们保持对品牌的认同和忠诚度。
肯德基简介(KFCintroduction)(KFC introduction)Kentucky Fried (Chicken) is a famous fast food restaurant from the United States. The first Kentucky Fried Chicken was founded by Harlan Sanders in 1952. The main sale of fried chicken and other food, which belongs to yum. KFC's business philosophy is to continue to introduce new products or market products in the past re packaging, for game mentality, to gain the profits.KFC belongs to Yum catering group. Yum is the largest restaurant group in the world with more than 3.3 stores and 840 thousand employees in more than 100 countries and regions. Owns KFC, Pizza Hut and Taco Bell and other world famous food brands, respectively in cooking chicken, pizza, Mexico flavor food and seafood dining area ranked first in the world.Kentucky and Pepsi formed a strategic alliance, the restaurant fixed sales of carbonated drinks provided by the Pepsi Co (but in some countries exceptions, such as Japan and South Korea Kentucky Fried Coca-Cola).KFC is the world’s largest fast-food chain, Kentucky marker KFC is English Kentucky Fried Chicken (Kentucky Fried Chicken) abbreviation, it has become a famous brand reputation in the global scope.In 1930, KFC founder Harland. He opened a restaurant in his hometown of Kentucky in the United states. In the meantime, a new method of Sandoz painstaking research of fried chicken, and finally succeeded in the invention has eleven kinds of spices and unique cooking techniques of the secret, its unique taste welcomed by customers, the restaurant business is booming, hasfollowed the secret. The state of Kentucky in recognition of his contribution to his hometown, awarded him the honorary title of Colonel sanders.Sandz Colonel, with white hair and the goat beard image, has become a symbol of the best international brand kfc.Sandz Colonel’s successful start to his 40 years operating in Kentucky Corbin gas station. In order to increase revenue, he began to make all kinds of snacks himself, to the passing passengers, because his reputation for cooking food attracted the passing of passengers, business has since slow and steady growth. As the fame grew, the then governor of Kentucky, Ruby Laffon, gave him the rank of Kentucky colonel in 1935, in recognition of his contribution to Kentucky’s catering.Colonel’s most fam ous specialty is the chicken he developed and invented. This is the most popular product in Kentucky today, which has been cooked by the Colonel after ten years of research and blended with the magical eleven spice formulas, which taste and suck.Delicious fried chicken although attracted many admiring customers. However, the traditional fried chicken method makes the customer have to wait for thirty minutes to enjoy the delicious food. By 1939, the problem had been answered by the Colonel when he visited a pressure cooker display. The Colonel bought a pressure cooker and went home and did experiments on cooking time, pressure and fuel. Finally, he found a unique method of fried chicken. The fried chicken is under pressure he tasted the delicious fried chicken, KFC has maintained the pressure cooker recipe.The Colonel’s career faced a crisis in the mid - 1950s, and the road next to his Sanders Cafe restaurant was passed by thenew motorway, forcing him to sell the restaurant. The colonel was 66 years old, but he was still young and had no needto live on social welfare money, which in turn became a turning point in his career.The Colonel began his journey with his 1946 Ford old car, carrying his eleven spice formulas and his right-hand man, the pressure cooker. He went to restaurants in Indian, Ohio and Kentucky to sell fried chicken recipes and methods to interested restaurants. The first KFC restaurant authorized to operate in Salt Lake City was established in 1952. Surprisingly, in just five years, the captain in the United States and Canada has developed 400 chain stores, which is the world’s franchise franchise beginning.Kentucky Fried Chicken is the world’s larg est fried chicken fast-food chain, has more than more than 11000 restaurants around the world. These restaurants in more than 80 countries, China from the Great Wall, Puerto Rico to Paris bustling downtown, picturesque downtown Sofia and sunny, can be seen as the hallmark of the KFC fast food restaurant.There are about 10000000 customers in all KFC restaurants created by the taste of a half century ago, Colonel KFC chicken flavor every day in the world, it is composed of eleven kinds of secret recipe fried and breaded. Customers can also taste more than 400 other foods in KFC restaurants around the world, such as chicken patties in Kuwait and Japanese fish sandwiches.KFC to satisfy consumers’ different levels of need, customer service mode is also changing, in addition to store dining, takeaway, from Oakland to Albuquerque, more than 300 in other countries, more and more city home delivery has been carried out in the United States has business. But some city in the United States, KFC and group the sister restaurant Pizza Hut and TacoBell cooperation, locatedin the busy streets in the same restaurant outlets at the same time for the customer to provide meals. Today, college students from Puerto Rico to California have included KFC fast food as their daily diet.60 years ago, KFC founder Colonel Harland Sanders invented cooking is now known as the "family dinner alternative" - that is to provide a complete meal to no time at home cooking, cooking or unwilling to family, he called: "Sunday dinner seven days a week".Now, the Colonel’s spirit and heritage has become a symbol of the KFC brand, logo imag e design to Colonel Sanders of KFC, has become the world’s best and most recognizable brands.Kfc Corporation is the world’s largest restaurant group - TRICON global restaurant group, the group includes a distributed in more than 100 countries and regions, nearly 30000 of the world famous restaurant chain KFC and Pizza Hut restaurant, Taco Bell.KFC entered the ancient capital of Beijing, a country with a long food culture in 1987, and began its history in a country with the largest population in the world.In November 12, 1987, KFC opened its first restaurant in China at the busy front of Beijing. As a starting point, KFC began to explore, learn Chinese society and market, and gradually create a management model with Chinese characteristics. In 1992, the total number of restaurants nationwide was 10; by 1995, it had grown to71. In June 25, 1996, China’s 100th KFC stores were set up in Beijing. This isa milestone, marking the KFC in China has entered a moresteady stage of development.。