商务英语函电考试大纲(小自考)-CCY

全国商务英语专业四级考试大纲The National Business English Test (BET) is an important examination for students majoring in Business English in China. It assesses their English language proficiency in various business-related areas, including listening, reading, writing, and speaking. This document aims to provide an overview of the BET syllabus and offer guidance for test preparation.The BET consists of four parts: Listening, Reading, Writing, and Speaking. Each part assesses different language skills and has specific requirements. It is crucial for test-takers to understand the test format and content in order to perform well.In the Listening section, candidates are required to listen to a series of recordings and answer questions based on the information they hear. The recordings cover various business-related topics, such as meetings, presentations, and negotiations. Test-takers need to demonstrate their ability to understand spoken English in different contexts and accurately comprehend the main ideas and details.The Reading section evaluates candidates' reading comprehension skills. It includes passages related to business topics, such as articles, reports, and advertisements. Test-takers are expected to read the passages carefully, understand the main ideas, identify specific information, and draw logical conclusions. Vocabulary and grammar knowledge are also essential for understanding the texts.The Writing section assesses candidates' ability to express themselves in written English. Test-takers are required to write business-related documents, such as emails, memos, and reports. They need to demonstrate their language proficiency, organizational skills, and ability to convey information effectively. It is important to use appropriate language and follow the conventions of business writing.The Speaking section evaluates candidates' ability to communicate orally in English. Test-takers are required to engage in conversations, discussions, and role-plays related to business situations. They need to demonstrate their fluency, accuracy, and ability toexpress opinions, negotiate, and present ideas. Pronunciation and intonation are also important factors in this section.To prepare for the BET, it is recommended that candidates focus on developing their language skills and familiarize themselves with the test format. Here are some tips for effective preparation:1. Improve listening skills: Practice listening to a variety of business-related materials, such as podcasts, news, and presentations. Pay attention to different accents and practice understanding the main ideas and details.2. Enhance reading comprehension: Read business articles, reports, and books to improve vocabulary and comprehension skills. Practice summarizing and analyzing the texts to develop critical thinking abilities.3. Develop writing skills: Practice writing business documents, such as emails and reports. Pay attention to grammar, vocabulary, and organization. Seek feedback from teachers or native speakers to improve writing quality.4. Enhance speaking abilities: Engage in conversations and discussions related to business topics. Practice expressing opinions, negotiating, and presenting ideas. Record and listen to your own speaking to identify areas for improvement.5. Take practice tests: Familiarize yourself with the test format and time constraints by taking practice tests. Analyze your performance and identify areas that need improvement. Focus on those areas during your preparation.In conclusion, the BET is a comprehensive examination that assesses students' English language proficiency in various business-related areas. Understanding the test format, content, and requirements is essential for effective preparation. By focusing on developing language skills and familiarizing themselves with the test format, candidates can improve their chances of success in the BET. Good luck with your preparation!。

商务英语阅读自学考试课程考试大纲商务写作（一）课内训练（重点）识记：1. When Banker’s Bets Go Bad银行家的猜测落空名词解释：OCC: Office of the Comptroller of the Currency 通货监理局Alan Greenspan 艾伦·格林斯潘，美联储主席句子翻译：1)The bank had doubled profits in the past year via a string of successfulmergers, but on Apr. 21 it reported that its securities portfolio hadunrealized losses of nearly $131 million.2)We’re considering strategies that make the most sense if rates are goingup much more aggressively and sooner than anticipated.2. Creating Government Financing Programs for Small and Medium-sizedEnterprises in China中国为中小型企业提供政府财政援助项目名词解释：Labor-intensive 劳动密集型SME: small and medium-sized enterprise 中小型企业SOE: state-owned enterprises 国有企业句子翻译：In China, as a result of the economic reforms and market opening measures, SMEs have enjoyed remarkable development and have grown tobecome an important force in contributing towards sustained and rapid growthof the Chinese economic.（三）课外练习（一般）理解：1.Carlyle Group’s Asian Invasion加雷集团的亚洲扩张名词解释：V enture-capital 风险资本Carlyle Group 凯雷投资集团Citigroup 花旗集团2. Why the Dollar Is Blooming Again为什么美元再次复兴？名词解释：Greenback 美元（俚语）Lehman Brothers Inc 雷曼兄弟公司European Central Bank 欧洲中央银行Federal Reserve Bank 美国联邦储备银行（四）拓展阅读（一般）理解：1. How Banks Pretty up the Profit Picture银行如何美化收益前景2. Thai Stocks What Goes Up泰国股市：到底是怎么了？3. Inventing to Order以市场为导向开发产品4. I t’s an Office Party in Hong Kong香港办公楼地价之争第二单元人力资源管理（一）课内训练（重点）识记：1. China’s Problem of Labor中国人力资源问题名词解释：Confucian heritage 孔子遗训Micro-managing 微观管理Job rotation 轮岗句子翻译：1)Many underestimate the cost of local staff. Chinese graduates often havean inflated view of their own, complain some foreign managers.Multinationals are als o competing for talent with China’s domesticcompanies, which need to improve the quality of their people as theirmarkets open to foreign rivals.2)But the growing shortage of executive talent may make the growthassumptions written into many business plans over-optimistic.2. No Prizes for Runners-up奖励只给最优秀的员工名词解释：Redundancy payment 冗余支出Benefit package 福利包Merit budget 贡献奖Flexible reward 灵活的奖励方式Egalitarian Europe “人人平等的欧洲”句子翻译：1\But benchmarking employees, and then paying them different rates, can turn out to be a minefield if handled badly.2\Those that want rewards to be cost-effective but memorable are seeking the services of firms that specialize in employee recognition.（三）课外练习（一般）理解：1. The Inside Story（PartⅠThe Power of Online HR Management）背景故事：（一、在线人力资源管理的威力）名词解释：Ford 美国福特汽车公司BP British Petroleum 英国石油公司Outsource 人力资源外包Holiday entitlement 员工休假权Expatriate employee 外派员工2. The Inside Story（PartⅡOnline Training as an Alternative）背景故事：（二、在线培训）名词解释：Curriculum Vitae 个人履历表（四）拓展阅读（一般）理解：1. Organized Labor Revival（PartⅠAre Unions Declining in Europe?）工会组织的复兴（一、欧洲工会组织正在消亡？）2. Organized Labor Revival（PartⅡUnion Revival，True or Not?）工会组织的复兴（二、工会组织正在复兴？）3. Case Study Is There a Nice Way to Fire Y our Employees?案例分析：真有合理地解雇员工的好办法吗？4. Hold that Body Count!人力的真正意义!第三单元市场（一）课内训练（重点）识记：1. Celebrity Endorsements as a Strategy营销策略之名人效应名词解释：Bill Cosby 比尔·考斯比，美国黑人，喜剧之父句子翻译：Alternatively, advertisers can choose to use “spokescharacters”.Owens-Corning has used the Pink Panther for nearly 20 years to endorse itsinsulation products, and Metropolitan Life has used the Peanuts gang topromote its insurance policies. Another way advertisers protect themselves isby using deceased celebrities. Through the wonders of technology, televisionviewers see screen legends John Wayne pitching Coors beer and Fred Astairedancing with a Dirt Devil vacuum cleaner.2. Challenges in Global Advertising and Promotion 广告及销售全球化的挑战名词解释：A von China Inc. 雅芳（中国）公司FedEx 联邦快递，全球最大的快递公司James Bond 詹姆斯·邦德，代号007，全球知名的英式间谍形象句子翻译：1)The style of the ad. Is also important, because comparative ads, whileacceptable and even common in the United States and Canada, are lesscommonly used in the United Kingdom, unacceptable in Japan, and illegalin India and Brazil.2)Coca-Cola’s Indian subsidiary was forced to end a promotion that offeredprizes such as a trip to Hollywood, because it encouraged customers to buyin order to gamble, in violation of India’s established trade practices.（理解：1. Advertisement 广告名词解释：Bureau of Public Enterprise, BPE 国有企业局,实际负责推动民营化计划的机构Management Information System (MIS) 管理信息系统Manual of accounting procedure 会计手续规则2. Marketing to Latinos and African Americans 拉丁美洲及非洲的营销策略研究（四）拓展阅读（一般）理解：1. Advertising on the Web Companies Grab the Brass Ring网络广告：公司的新商机2. From Harley-Davidson Armchairs to Coca-Cola Fishing Lures The Rise ofCorporate Branding企业品牌化的兴起：从哈雷牌轮椅到可口可乐牌鱼饵3. Offering Guarantees to Promote Sales提供质量保证以提高销售额度4. Power Pricers: How Smart Companies Use Price as a Strategic Tool价格的威力：精明商家的价格策略第四单元管理（一）课内训练（重点）识记：1. Cross-cultural Management 跨文化管理名词解释：MBA: Master of Business Administration, 工商管理硕士Pay-for-performance (PFP) 业绩付酬—按照实际业绩付给酬劳Matrix structure 矩阵结构句子翻译：A fairly obvious cultural divide that has been much studied is the onebetween, on the one hand, the countries of North America and north-westEurope, where management is largely based on analysis, rationality, logic andsystems, and, on the other, the Latin cultures of southern Europe and SouthAmerica, where personal relations, intuition, emotion and sensitivity are ofmuch greater importance.2. Motorola Modes of Handling Ethical Issues Transculturally跨文化管理“摩托罗拉模式”所遵循的原则是什么？句子翻译：1)The simplest mode is one in which Motorola makes no particular effort toadjust to the local culture, but merely clarifies its policy on a given issue, andimplements that policy regardless of whether it overlaps with the values orstandards of the host culture.2)In some situations, the overlap between Motorola’s standards and certainpractices of the host culture might be so limited that the corporation has nochoice other than simply to abide by its own standards and attempt to remainviable in that country.理解：1. Might the Proper Study of Management Be Man?管理的核心是管理人?名词解释：Stock market 证券市场Zeitgeist 时代精神Theory X(Y) X(Y) 理论2. No more Boring Analysis无需反复研究管理方式（四）拓展阅读（一般）理解：1. Will This Merger Go Down Smoothly?这一次的收购会顺利进行吗？2. Citi: A Whole New Playbook 花旗集团：一个全新的开始3. Do Y ou Really Need an MBA? 你真的需要一个MBA文凭吗？4. Going Global by Thinking Local 立足本土，走向国际第五单元贸易识记：1. Trade Disputes商务争议名词解释：Comparative costs 比较成本Specialization 专业化生产Insight 洞察力Nobel laureate 诺贝尔奖获得者Productivity 生产力Mainstream economists 主流经济学家avid Ricardo 大卫·李嘉图英国经济学家著有《政治经济学几赋税原理》句子翻译：Even if one country can make everything more cheaply than every other it still gains from focusing on the goods in which its relative advantages isgreatest —i.e., in which it has a comparative advantage —and importingthe rest.2. A Sale Contract 销售合同名词解释：FOB: Free on Board 船上交货价格, 离岸价格CIF: Cost Insurance and Freight 到岸价格CFR: Cost and Freight成本加运费价FCA: Free Carrier货交承运人CPT: Carriage Paid to 运费付至CIP: Carriage Insurance Paid to运费、保险费付至EXW: Ex Work 工厂交货DDU: Delivered Duty Unpaid未完税交货DDP: Delivered Duty Paid完税后交货Remittance 汇票T/T 电汇M/T 信汇Banker’s draft 银行汇票Commercial Draft 商业汇票Documentary Collection 跟单托收D/P Sight: Documents against Payment at Sight 即期付款交单D/P after Sight: Documents against Payment after Sight 远期付款交单D/A: Documents against Acceptance 承兑交单Letter of Credit 信用证Irrevocable L/C 不可撤销信用证Sight L/C 即期信用证Usance L/C 远期信用证Transferable L/C 可转让信用证句子翻译：The Buyers shall open with a bank to be accepted by both the Buyers and Sellers an irrevocable transferable letter of credit, allowing partial shipment,transshipment in favor of the Sellers and addressed to Sellers payable at sightagainst first presentation of the shipping document to Opening Bank. Thecovering letter of credit must reach the Sellers 30 days before shipment andremain valid in China until the 21st day (inclusive) from the date of shipment. （三）课外练习（一般）理解：1. Business Negotiation 贸易磋商2. Two Business Letters 商业信函实例（四）拓展阅读（一般）理解：1. A Letter of Credit 信用证2. A Business Letter—Revise Former Letter of Credit信用证修订书3. A Booking Order订舱委托书4. A Commercial Invoice商业发票第六单元经济全球化识记：1. Game Theory博弈论名词解释：Oligopoly 求过于供的市场情况Price cutting 大减价Dilemma 困境Game theory 博弈论Adam Smith 亚当·斯密，英国古典政治经济学代表人物，著有《国富论》Invisible hand “看不见的手”句子翻译：Game theory has been used by economists to study theinteraction of oligopolies, on-management disputes; countries trade policies, internationalenvironmental agreements, reputations, and a host of other situations.2. E-Commerce: The Kitty Hawk Era电子商务：Kitty Hawk时代名词解释：Sales volume 销售量Megastore 超级卖场Cyberspace 网络空间Distributor 分销商Retailer 零售商Intermediary 中介Stockbroker 股票经纪人Dealer 经销商Leverage 杠杆作用E-commerce 电子商务Wal-Mart 沃尔玛，世界第一大零售商Brick-and-mortar 传统意义上的公司句子翻译：1)Slowly but surely, consumers are leaving malls to shop on-line, often intheir pajamas at 11 PM. And anyone who doubts the potential power of thee-commerce juggernaut hasn’t grasped the advantage for both consumersand businesses.2)All companies fear the leverage gained by consumers who can demandever-lower prices. Finally, businesses are rapidly learning that it isn’tenough to tack the suffix “dot com” onto the company name.理解：1. The Logic of Economics经济学逻辑名词解释：Inflation 通货膨胀Tariff 关税Quota 配额Tax cuts of 1964 美国1964年的减税政策Great Depression 1929年至1933年的西方世界的经济大萧条2. The Four Wheels of Growth 促进经济增长的四个要素（四）拓展阅读（一般）理解：1.Careers in Global Marketing 全球营销下的职场规划2. How Markets Solve the Three Economic Problems市场解决三大经济问题的途径3. Global Marketing What It Is and What It Is Not揭开全球营销的面纱4. The Business-to-business Cyber-buying Bazaar网络购物市场第三部分有关说明与实施要求（一）阅读理解Reading comprehension.Although it is nothing new for companies to build relationships with customers, it has generally been done on a one-to-one basis. In recent years, however, technological developments have made it possible to build up individual relationships with clients on a much larger scale, and this more sophisticated kind of operation is known as relationship marketing. Relationship marketing aims to increase sales through deliberate efforts to retain customers and promote two-way communication with them and new technology has make communication possible with a for larger customer base than before. The information gathered forms the basis of highly technical analyses of customer purchasing and profitability, which can be used to increase sales.The building of good personal relationships with customers is usually integral to the management of small businesses, and owners of small corner shops clearly illustrate the essence of relationship marketing, although the technology available to them is far less advanced than that available to, say, a supermarket chain. Small shopkeepers have direct knowledge ofregular customers and become familiar with their needs, likes and dislikes. The shopkeepers can then provide services tailored to individual needs. Over time, a bond of loyalty is likely to develop between shopkeepers and regular customers.The benefits of relationship marketing enjoyed by small businesses are now available to big businesses, thanks to a number of developments. First and foremost is the increasing recognition of the importance of profitability of retaining existing customers. Secondly, technologies have been developed which enable the collection, manipulation and analysis of huge banks of customer information. Large retailers can use store cards to obtain detailed background information about customer’s ages, salaries and lifestyles, and point-of-sale technology can be sued to track purchases made by every customer. Electronic storage enables all of this information to be retained, manipulated and integrated, while detailed analyses can be carried out on ever more powerful computers. Companies are thus able to target individuals amongst their thousands of customers with unique promotions or information matched to their back grounds and to their purchasing tendencies. Thirdly, companies feel a need to use relationship marketing because of increased competition: amassing knowledge about customers and building up customer relationships through interactive contact can enable organizations to differentiate their products orservices more easily form those of competitors.However, relationship marketing is not always the right route for organizations to take, and is not appropriate for all customers. Some bank customers, for example, cost more to serve than the bank actually makes form their custom, while a supermarket customer who spends very little and does not shop regularlydoes not justify the expenditure of several pounds per annum on relationship marketing. In addition, customers may not always be interested in a relationship, even where there are demonstrable benefits to be had.Overall, successful relationship marketing depends upon selecting and targeting the customers you wish to retain, and identifying sales areas where the investment and effort will be worthwhile. Many organizations have found the approach to be very rewarding in terms of customer retention and related profitability, but relationship marketing is still a developing field and is neither cheap nor easy to operate. It involves an integrative approach which draws marketing, quality and customer service together; it also depends upon developing the capacity of every employee particularly front-line staff to market the goods or services of the organization in a customer-focused way; and finally, it can require heavy investment in appropriate information technology.1. In the first paragraph, the writer describes relationship marketing as ____.A. an idea that has passed in and out of fashion over the last few years.B. a term used for an activity that used to exist in a more basic form.C. a way for a company to advertise to its customers.D. a way for a company to analyze its profitability.2. Why are small shopkeepers used to illustrate relationship marketing?A. Their success depends on their relationships with their customers.B. They keep information about their customers on computer.C. They were the first to use the term relationship marketing.D. Their relationship with customers has started to change recently.3. One reason why large companies didn’t use relationship marketing in the past is that ____.A. they underestimated the true value of customer loyalty.B. heir customers didn’t want them to collect information.C. they didn’t need to find out about individual customers.D. they didn’t think they could justify the expenses.（二）快速阅读Skimming and scanning.There are various ways in which individual economic units can interact with one another. Three basic ways may be described as the market system, the administered system, and the traditional system.In a market system individual economic units are free to interact among each other in the marketplace. It is possible to buy commodities from other economic units or sell commodities to them. In a market, transactions may take place via barter or money exchange. In a barter economy, real goods such as automobiles, shoes, and pizzas are traded against each other. Obviously, finding somebody who wants to trade my old car in exchange for a sailboat may not always be an easy task. Hence, the introduction of money as a medium of exchange eases transactions considerably. In the modern market economy, goods and services are bought or sold for money.An alternative to the market system is administrative control by some agency over all transactions. This agency will issue edicts or commands as to how much of each good and service should be produced, exchanged, and consumed by each economic unit. Central planning may be one way ofadministering such an economy. The central plan, drawn up by the government, shows the amounts of each commodity produced by the various firms and allocated to different households for consumption. This is an example of complete planning of production, consumption, and exchange for the whole economy.In a traditional society, production and consumption patterns are governed by tradition; every person’s place within the economic system is fixed by parentage, religion, and custom. Transactions take place on the basis of tradition, too. People belonging to a certain group or caste may have an obligation to care for other persons, provide them with food and shelter, care for their health, and provide for their education. Clearly, in a system where every decision is made on the basis of tradition alone, progress may be difficult to achieve. A stagnant society may result.1. What is the main purpose of the passage？A. To outline contrasting types of economic systems.B. To explain the science of economics.C. To argue for the superiority of one economic system.D. To compare barter and money-exchange markets.2. In the second paragraph, the word “real” in “real goods” could best be replaced by ____.A. high qualityB. concreteC. utterD. authentic3. According to the passage, a barter economy can generate ___.A. rapid speed of transactionsB. misunderstandingsC. inflationD. difficulties for the traders4. According to the passage, who has the greatest degree of control in the administered system？A. Individual householdsB. Small businessesC. Major corporationsD. The government5.Which of the following is not mentioned by the author asa criterion for determining a person’s position in a traditional society？A. Family backgroundB. AgeC. Religious beliefsD. Custom（三）名词解释Define the following terms.1. Booking order2. CFS（四）回答问题Answer the following questions.With no laor shortage, what prosperity will it expect in the article?（五）翻译Translate the following sentences into Chinese.In China, as a result of the economic reforms and market opening measures, SMEs have enjoyed remarkable development and have grown to become an important force in contributing towards sustained and rapid growth of the Chinese economic.商务英语沟通Business English CommunicationChapter One How to Apply for the Ideal Job(如何申请理想的工作) 本课要点一．Reading Job Advertisement (解读招聘广告)As you read , ask yourself these question1.Do I have the formal qualification required ?2.Do I have the experience required ?3.Am I really suited for the job ?4.What do I know about the employer ?5.What makes me specially suited for the job ?二．Analysing a Specific Job Advertisement (分析特定的招聘广告)三．What to Mention in Y our Letter or Email (在求职信件中该写些什么)四．Attracting an Employer’s Interest (引起招聘者的注意)五．Hints and Tips (技巧提示)Here are some good ways to make your application letter stand out:1.Look for something unusual in your experience or qualifications2.Make the contents of your letter appropriate for the job3.A void annoying phrases4.Get someone to read your letter before you send itNEVER send your first draft !5.Keep the letter short6.Mention the organisation7.Make your letter physically easy to read* Don’t use handwriting * Use a good quality printer * Use short sentences and paragraphs * Use plenty of breaks and white space * Use a type or font that can be easily read and use 12-point size* Don’t overuse italics ,bold, underlining or CAPITALS * Use a spell-check programme but don’t rely onthat alone. Y ou must also check your letter personally before you send it .* Don’t use coloured or fancy paper8.Remember to state which job you are applying for9.Be realistic10.Check again六．Practice Makes Perfect (实践造就完美)专业词汇Reputation 名誉声望Professional 专业人员职业运动员Qualification 资格Unpredictability不可预测性Continuity 连续性Candidate 候选人应试者Architect 建筑师Job seeker 求职者People-orientated 以人为本的Prestige 威望影响力Application letter 求职信Interview 面试采访Offend 冒犯Summarize 总结概述Demonstrate 证明示范Commitment 承诺保证Innovation 革新Coverage 新闻报道Template 模板Overlook 俯瞰忽视Chapter T wo Resume and the Interview （简历与面试）本课要点一．The Rasume or Curriculum V itae (简历)二．The Essentials（基本要素）*Full name in Chinese characters and Pinyin. Underline your family name*Adress*Telephone Number*Age, indicated by date of birth*Gender, indicated by Mr, Mrs, Miss, Ms.Here are some of the things that can be included if you have them :*e-mail address*Fax number*PhotographQualifications : List your qualifications clearly , starting with the highestEducation : List the school and other educational institutions you have attended, again starting with the highest or most recent.Previous EmploymentSkillsInterests and hobbiesFuture career三．Model resume (single-page version)（简历样本）四．Interview Essentials（面试要点）五．What Do Y ou Do Now（如何准备）Times spent in preparation is never wasted. Time wasted is never spent in preparation.Quite simply, to be totally confident about your chances of success you must know almost everthing there is to know about : *The company*The job advertised*The overall business environment the company operates in *The business culture of the company*Existing employees you might know*Where you might fit into the company*The salary you might be offered六．The Big Day (面试当天)七．What Do I Wear（如何着装）八．What Questions Will They Ask（面试问题）九．Be Positive（要积极主动）十．Y ou Do the Talking (把握表述机会)十一.Dealing with Negatives at the Interview (正确处理面试中的消极因素)十二.Strength from Weakness(变不利为有利)十三.Hints and Tips (技巧提示)*Names *Eye contact *Sit comfortably专业词汇Curriculum vita 个人简历Resume 履历Clerk 文员Coordinator 协调员Turnover 营业额Orchestra 管弦乐队Martial arts 武术Facility 设备Innovation 革新创新Sector 部门Annual report 年度报告Trainers 运动鞋Pattern 模式图案Consultancy 咨询公司Bachelor 学士Master 硕士Doctor (Ph.D)博士Chapter Three Spoken Business Communication (口头商务沟通) 本课要点*The first, as always, is to spend as much time as possible on preparation.*The second is to think carefully about the actual content.*The third is to practise your presentation.一.Preparing for the Talk (为演讲准备)1.The audience2.The introduction3.The facts4.V isual aids5.Don’t trust the technology6.The venue7.The length8.Be ready for questions二.Preparing The Content (搜集素材)1.Structure*A clear introduction is essential.*Then you move onto the main part of your presentation.*Finally, you must have a conclusion.2.How long shoud your presentation be?Keep It Short and Simple三.Practice and Presentation Techniques(练习示范与演讲技巧)四.Hints and Tips(技巧提示)1.When you stand up to begin, take your time and try not to appear nervous.2.Most of the time you will be speaking to people who want to hear what you have to say.3.Talk to the people in the audience.4.Be careful about the things you do with your hands when speaking.5.Don’t just read your speaking notes.6.Don’t speak too fast./doc/b214476027.html,e only a few, well-chosen, visuals.8.Pause before you move into the final part of your speech.9.Don’t run away the minute you have completed your presentation.五.Practice Makes Prefect(实践造就完美)专业词汇Presentation 发言陈述conciseness 简明address 致辞演讲conference 会议协商Technician 技术员Chief Executive Officer 首席执行官layout 布局atmosphere 气氛Regional sales manager 地区销售经理audio-visual aids 视听辅助工具lectern 讲台Recruit 征募招聘draft 草图汇票resist 抵抗distraction 注意力分散temptation 诱惑Conclusion 结论pause 停顿volume 音量书卷eye contact 目光接触眼神交会Chapter Four Communicating with Colleagues and Customers(同事沟通及客户沟通)本课要点一.Unspoken Messages (非言语信息)Here are a few questions to consider about non-verbalcommunications :1.How do you think you look?2.How can you change your clothing message ?3.What non-verbal communications do you not like ?4.What assumptions do you make ?5.Do you make group assumptions ?二.Friendly Communications(传递好消息)三.Communicating Sensitively(敏感性沟通)四.Problem Communications(问题沟通)五.Hints and Tips(技巧建议)1.Stay clam2.Listen3.Don’t assume4.Explain clearly5.Speak clearly*Do not use jargon.*Do not use long words where short ones will do.*Make sure that you speak at a speed that allows people to understand what you are saying.*Pause frequently.6.Ask for details7.Check and respond8.Close六.Hearing and Understanding----Achieving Both(倾听与理解----两者兼顾)七.Action(行动)1.Do we want the person to decide the action after communicatiion?2.Do we want the person to take action that we have alreadydecided?3.Do we understand the effects the action may produce?八.Checking(核查)*Ask question.*Do not make assumptions.九.Communicating with Bosses(与老板沟通)“The boss may not always be right,but he or she is always the boss.”1.Listen2.Ask for suggestions3.Lead your ideas into the ideas of the other person4.Explain clearly5.Ask for suggestions again6.Offer to revise7.Checking8.Follow up十.A Fact(忠告)“Success has many fathers.Failure is an orphan.”专业词汇Comment 评论意见potential 可能性潜力context 语境背景phenomenon 现象奇迹Criminal 罪犯investment adviser 投资顾问district 行政区地区bonus 奖金红利Dedication 奉献commitment 委托提交initiative 主动权首创精神announcement 宣布通告identification card 身份证embarrassment 尴尬拮据maintenance 维修保持Reprimand谴责训斥conversation 谈话社交grievance不满委屈jargon行话component 组件Chapter Five Written Communication（书面沟通）本课要点一.Composing Y our Message(内容组织)*Take the example of a proposed meeting. It’s no good writing a message saying that a meetingis to be held if you don’t state what is going to be discussed.*No one will come to your meeting unless you give him or her a good reason why they should attend.*Unless you state a date and time when a meeting is going to be held people can’t att end.*Where the meeting is to take place is also vital.*Who is to be involved is also essential information. People will not come to an event if they do not know that their attendance is expected.*What is the sequence of events? How will decisions be implemented?二.Written Forms of Communication(书面沟通的形式)*Y our communication should not include unnecessary information.*Y our communication must have appropriate content.*Y our communication must contain the correct facts.*Y our communication should aviod the use or jargon and unnecessary technical terms.*Y our communication should introduce the purpose and mission of the paper, have anexplanatory content and should end with a clear conclusion or recommendation.*Y our communication should always be spell-checked and read by a colleague before it is issued.三.Let’s Practise(练习)四.Hints and Tips(技巧建议)1.Size Matters. Use a 12-point type./doc/b214476027.html,e white space.3.Read aloud.专业词汇Electronic storage 电子储存memo 备忘录sequence 顺序agenda 议程proposal 提议求婚Biography 传记个人简介quotation 引文报价单recommendation 推荐信bangle 手镯Pendant 耳环坠子text message 短信international purchasing manager 国际采购经理Explanatory comment 备注assessment 评价估计payment due 已到期应付款scissor 剪刀删去Stapler 订书机Cash flow 现金流amateur 爱好者外行sponsorship 赞助Chapter Six Business Meeting(商务会议)本课要点一.Why People Hold Meetings (为何举行会议)*To communicate policies *To issue instruction *T o listen to review *To hold discussions*To ensure that everyone is aware of what is going on *To review experiences and future action*T provide written records二.Meeting Styles (会议风格)Authoritarian Inclusive Combat Routine Informal三.Writing the Records of Business Meeting (商务会议纪要)四.The Disadvantages of a V erbatim Record (逐字逐句的会议记录的缺点)*They contain full information about when and where the meeting took place.*They record the names of the people taking part.*They list people who did not attend.*They record who made what decision.*They list points for action.*They are short and concise.*They remove duplications.*They are easy to access and can be held in electronic form.。

高纲1224江苏省高等教育自学考试大纲08959 BEC商务英语（二）南京航空航天大学编江苏省高等教育自学考试委员会办公室一、课程性质及其设置目的与要求（一）课程性质和特点BEC商务英语（二）是我省高等教育自学考试商务英语专业（本科段）的学位课程。

其任务是培养应考者系统地学习在商务活动中常见的英语语言，了解商务运作和沟通的基本原理和实用技巧，掌握商务活动各环节中基础英语的表达方式以及商务英语专用词与句式的运用。

（二）本课程的基本要求本课程共分为12个单元，主要包括与人沟通（电话交流技巧与商务信函撰写等）、商务活动（创业、会议、促销等），商务管理（招新、培训、人文与法规等）等内容。

通过对本课程的学习，要求应考者对商务英语有一个全面和正确的了解。

具体应达到以下要求：1.了解商务运作和沟通的基本原理和实用技巧；2.学习商务活动中常见的英语语言；3.理解并掌握商务活动各环节中英语专用词、句式的表达方式和运用。

（三）本课程与相关课程的联系BEC商务英语（二）不仅讲授商务知识，更侧重的是英语语言的习得，它是以商务运作的各个环节为背景，彰显英语语言在商务环境中的特殊用途；是商务运作和英语语言两者的结合。

因此，本课程学习的功效将直接影响外贸口语、商务口译、商务沟通、商务贸易实务、国际贸易虚拟运行等课程的学习。

二、课程内容与考核目标（一）课程内容依据教材、教学大纲及需掌握的基本要素，本大纲将应考者须掌握的语言功能及商务技能分成12个模块。

（二）考核目标紧扣教材中呈现的商务活动和沟通的基本原则及实用技巧，重点考查商务活动中所涉及的英语知识和商务常识。

应考者须全面掌握教材的基本内容，并结合大量课外材料的阅读，在掌握基础理论的基础上完成考核要求。

试题涵盖最基本的商务英语词汇和句式，以及商务活动中日常内容，例如工作方式、公司福利、广告、招新、促销、培训和品牌化等。

三、有关说明和实施要求（一）关于“课程内容与考核目标”中有关提法的说明1.关于教材的内容：本教程使用的是新编剑桥商务英语（中级）一书，书中有大量的听说材料；尽管考核中不包括听力和口语题型，但教材中的听说材料在平时学习时应充分予以重视和利用。

商务英语考试大纲第一篇《商务英语》课程考试大纲第一部分一、课程性质《商务英语》是高等教育自学考试电子商务（专科）专业的一门选修课。

本课程是一门实践性和应用性很强的课程，是为经济类专业和非经济管理类专业开设的一门专业基础课。

它帮助学生掌握用英语处理营销基本业务的能力。

二、课程目标与基本要求通过对国际商务英语写作、阅读以及国际营销知识的学习，旨在培养提高学生在国际商务英语方面的写作阅读翻译和口头表达等方面的语言能力，即能够熟练掌握具有国际商务特色的英语应用能力。

通过本课程的学习，使学生了解商务应用文的语言特点、格式特点，了解写作步骤，通过循序渐进的练习，掌握商务活动中应用文体的写作，主要包括英文商务书信、备忘录、通知、报告、邀请信等应用文体。

另外，本课程帮助学生了解市场营销方面的专业知识，提高阅读英语专业文章的能力，在阅读中了解营销专业的市场购买行为、产品策略、定价策略、分销策略、促销策略、营销人员策略等方面的知识。

《商务英语》是一门实践性较强的课程，所以教师在讲授该课程时，应适当增加一些案例教学，以增强学生的感性认识。

三、本课程与相关课程的关系无先行课程第二部分课程内容与考核目标第一章一、学习目的和要求1.掌握英文商务书信写作的基本要求2.熟悉市场、市场营销及营销管理理念的基本知识二、考核知识点与考核目标1.了解英文商务书信的基本原则：简洁。

2.了解营销和市场的概念，了解五种营销行为的概念。

3.掌握英文书信的四个主要步骤，包括布局安排、有条理地写出主要相关信息、写出短文、检查短文（次重点）。

4. 掌握根据特定的主题写作英文商务书信（重点）。

第二章一、学习目的和要求1.掌握英文备忘录写作的基本要求2.熟悉市场战略计划和市场细分的基本知识。

二、考核知识点与考核目标1.了解英文备忘录使用的相关语言（一般）。

2.了解市场战略计划和市场细分的基本知识（一般）。

3.掌握英文备忘录的四个主要步骤，包括布局安排、有条理地写出主要相关信息、写出短文、检查短文（次重点）。

一．英译汉1. counter-signature 会签2. We are sending you our S/C Number 200 in duplicate.现特此寄上我方销售确认书第200号一式两份，其中一份请在签退后退回供我方存档。

3. Enclosed is our sales confirmation Number 35 in duplicate. Please sign a copy and return for our file.随函附上我方销售确认书35号一式两份。

请签署一份副本，并返回我们的文件。

4. Documentary L/C 跟单信用证5. Extension of L/C 信用证延期6. It appears that the stipulations in the L/C are not in agreement with the contract.We are cabling you this afternoon, asking you to amend the L/C to read:TRANSHIPMENT AND PARTSHIPMENTS ALLOWED7. The price fixed at a reasonable level. 价格固定在一个合理的水平。

8. The price has advanced considerably. 价格大幅上涨。

9. be not in a position to make any further reduction. 不能再次降价。

10. If it were not for the friendship between us, we would not have made affirm offer at such a low price. 如果不是为了我们之间的友谊，我们就不会以如此低的价格来确认报价。

11. As the market is weak at present, your quotation is unworkable.由于目前市场疲软，你方报价是行不通的。

湖北省高等教育自学考试课程考试大纲课程名称：商务英语课程代码：00796第一部分课程性质与目标一、课程性质与特点商务英语是湖北省高等教育自学考试涉外秘书专业（独立本科段）的学位课程。

本课程从语言和商务两方面培养学生用英语商务沟通所必备的知识和技能，为学生今后从事商务活动、人际交往和职业发展进行有效交流打好基础。

二、课程目标与基本要求本课程的教学目的是培养学生掌握商务活动中的规范语言，并在学习商务规范语言的同时学到基本的商务知识。

本课程内容包括自我及他人介绍、职业描述、公司介绍等多个话题，并配有实用范例。

通过这些单元的学习，要求学生熟悉并掌握不同商务活动的规范语言、基本商务知识，并通过大量的案例练习，培养学生实际操作和运用能力。

本课程终结时，学生应达到如下要求：1. 熟练使用规范语言；2．掌握基本商务活动知识；3．在商务活动中熟练使用规范语言。

三、与本专业其他课程的关系商务英语课程与商务英语写作课程是紧密相连的。

商务英语写作课程重在写作形式，语言技能的提高，是本课程的基础。

本课程重在应用学生已有的英语语言知识、技能等，进行实际的商务活动。

通过学习本课程，学生的实际语言运用能力能够得到提高，且能为将来真正走入社会进行商务活动打下良好基础。

第二部分考核内容与考核目标第一单元介绍和问候一、学习目的与要求本单元学习，要求学生（1）能介绍自己和他人2）能问候及回应问候二、考核知识点与考核目标（一）介绍自己与他人（次重点）识记：常用介绍表达法，如：Excuse me, are you/is your name …?Hello, I’m/my name’s ….This is/I’d like to introduce ….Do you know/have you met….He/She is from….He/She works in….应用：1) Introduce yourself and others.2) Identify yourself and others.3) Ask and say where people are from.（二）问候与回应（一般）识记：问候与回应表达法，如：1）A. How are you?B. Fine, thanks./Not too bad, thank you.2）A. Nice to see you./Nice to talk to you.B. Nice to see you too/ It was nice talking to you, too.应用：Greet others.第二单元职业一、学习目的与要求本单元学习，要求学生（1）能问询或给出个人信息（姓名，职业等）（2）接电话和打电话(3) 记录电话等数字信息二、考核知识点与考核目标（一）听和说职业相关信息（重点）识记：1）表示职业的词汇，如：Professional and technical: lawyer…Administrative: executive…Clerical and office: receptionist…2）电话号码等数字的读法，如：320 112 three two oh double one two / three two zero one one two应用：1）Ask for and give personal and job-related information.2) Answer/get through on the phone and say telephone numbers.（二）请求提供/重复姓名拼写方式（一般）识记：表达法，如：Can you spell that, please?/How do you spell that?Can you repeat that, please?/Can you say that again, please?应用：Say letters and spell.第三单元公司一、学习目的与要求本单元学习，要求学生（1）描述公司情况（2）谈论不同类型的行业（3）找合作伙伴二、考核知识点与考核目标（一）询问/提供公司信息：公司名，总部，所在国与城市，分公司的数量和及产品（重点）识记：1）询问公司信息的方式，如：Who do you work for?Is that an American Company?Where are the headquarters?Do you have branches in Europe?2) 大洲、国名、城市名等专有名词，如：Europe…; America…; Seattle…应用：Ask for and give information on companies and products.（二）谈论不同类型的行业（次重点）识记：1）描述行业的表达法，如：Dentsu (公司或企业名) is in advertising/the advertising business.(行业)Coca-Cola(公司或企业名) makes/manufactures motor vehicles.(产品)2）提问行业信息的表达法，如：Does…(公司或企业名)make/manufacture…(产品)?Do … and …(两个或多个公司或企业名)make/manufacture…(产品)?What does …(公司或企业名) make/manufacture…(产品)?What do … and …(两个或多个公司或企业名) make/manufacture…(产品)?3）行业或产品相关的词汇，如：electronics, motor vehicles, financial services, chemicals, telecommunications,aerospace, airline, energy, engineering, travel and tourism, banking, insurance,advertising, catering, food, soft drinks, office equipment, computer…应用：1) Talk about types of business and products.2) Read company ads or mails to decide which company would be a good partner.3) Write a letter to some company about your company. Don’t forget the reader’saddress, your address and the date.第四单元工作地点一、学习目的与要求学习本单元，要求学生（1）指方向（2）谈论部门（3）记下信息二、考核知识点与考核目标（一）问询和指明方向（重点）识记：1）询问方向的表达法，如：Excuse me, where’s the conference room?Excuse me, I’m looking for the Purchasing manager’s office.2) 指明方向的表达法，如：Go up to the second floor and turn right.The canteen is the second door on the left.It’s opposite/next to the photocopying room.……3) 表示方位和部门的词汇，如：go down, Research and Development, Sales,After-sales, Reception, Dispatch, Purchasing, Accounts, Production, Canteen，Personnel, Marketing…应用：Ask for or give directions.（二）谈论部门（次重点）理解：不同部门的分工应用：Talk about departments.（三）记录信息（一般）识记：1）请求和某人说话的表达法，如：Can you put me through to Ms Taylor, please?Could I speak to Ms Taylor, please?2) 告诉某人不在或者忙碌，如：I’m afraid/sorry she’s not here at the moment. Can I take a message?I’m afraid/sorry he’s busy at the moment. Can I take a message?3)表达希望回话，如：Can you ask her/him to call me back?应用：Give and take telephone messages.第五单元复习和巩固一、学习目的与要求学习本节，要求学生（1）复习和巩固前4单元话题所用的表达法（2）复习巩固相关词汇（3）复习和巩固相关商务知识二、考核知识点与考核目标（一）四单元相关话题常用表达法和词汇（二）相关话题阅读和听力理解（三）语法：数字表达，方位介词用法第六单元日常工作一、学习目的与要求本单元学习，要求学生（1）谈论个人工作（2）描述常规工作（3）描述工作相关的喜好二、考核知识点与考核目标（一）询问和提供日常工作信息：活动、时间、环境（重点）识记：1) 询问工作时间的表达，如：What time do you start work? When do you finish work?When’s the lunch break? Do you work on Saturdays?Do you have other breaks? When do you take your holidays?2) 向新同事介绍工作时间的信件，如：Dear…（开头）Welcome to our company. Let me tell you about our routine:We start work at…（结尾）If you have any further questions, please contact me.Yours sincerely3）描述日常工作的词汇及表达，如：meet customers, go on trips; entertain visitors, write reports, use English; work late,make phone calls (in English), work with a computer, work on my own…I go on trips once/twice/three times a day/week/month/year.应用：1) Ask for and give information on working routines.2) Write a short letter to sb to describe the working routine.3)Write a short passage about a typical day in your life.（二）对工作环境等的喜好（次重点）识记：表示喜好的表达，如：I like/enjoy talking to people/going to conferences.I don’t mind working shifts.I don’t like/hate going to meetings/writing reports.应用：Express likes and dislikes.（三）动词+-ing形式做宾语（一般）识记：enjoy, mind, hate等+-ing形式做宾语第七单元工作环境一、学习目的与要求本单元学习，要求学生（1）请求和回应请求（2）讨论工作压力（3）提供建议二、考核知识点与考核目标（一）提出请求和作出回应（重点）识记：相关表达法，如：Could/Would you make me a copy of this report?Yes, sure. /Of course./No problem./Ok./I’d rather not./I’m rather busy.应用：Make and respond to requests（二）谈论责任、压力并给出建议（次重点）识记：1）表示责任和义务的表达法，如：An engineer has to/must/doesn’t have to/needn’t do overtime/work long hours/travel a lot/make decisions/meet deadlines/prepare reports/go to conferences….2) 给出建议的表达法，如：Stop smoking./ Don’t smoke.Why don’t you go on holiday?/ You shouldn’t work so hard. /You should relax.应用：Talk about obligation,stress and give advice.(三) 语法：情态动词的用法（一般）识记并理解：could, would等情态动词的用法第八单元计划一、学习目的与要求本单元学习，要求学生（1）讨论安排（2）作出安排（3）计划旅行二、考核知识点与考核目标（一）讨论计划和作出安排（重点）识记：1）讨论安排的表达法，如：I’m leaving on Sunday night.He’s meeting me at the airport on Monday afternoon.We’re inspecting the factory in the morning.2) 商安排的表达法，如：I’d like to arrange a meeting.Are you free on Tuesday?/Does Tuesday suit you?I’m afraid I’m visiting the factory/I have to visit the factory in the morning.What/How about the afternoon?3) 相关商务活动词汇，如：attend the trade fair, have a dinner with, meet new agent; fly to…; stay …应用：1) Make plans and arrangements.2) Plan a trip(write an Itinerary, or a letter to sb) based on documents like letters,memos or phone call.第九单元访问和旅行一、学习目的与要求学习本单元，要求学生（1）找旅馆（2）和来访者谈话（3）参加过的商务活动二、考核知识点与考核目标（一）找到合适旅馆（重点）识记：1) 询问旅馆信息的表达法，如：What are the business facilities like?What’s the service like?Is there a shopping centre in the hotel?Is the hotel equipped for business travelers?2）表示住宿相关的词汇，如：accommodation…应用：1) Write a letter asking for information about hotels.2) Write a fax to a hotel to book a room.（二）和来访者谈话（次重点）识记；1）与来访者谈论的话题和表达，如：Was the trin crowded?Did you have a good journey?Were you there on business?话题如：weather, hotel…应用：Welcome visitors and make small talk.（三）谈论参加过的商务活动（一般）识记：1）商务活动相关词汇，如：seminar, trade fair, conference, meeting, exhibition, training course2) 谈论参加商务活动的经历，如：A: How was the fair? B: We didn’t make any new contacts. It was…/We were very pleased. I think it was…A: Was it a good conference? B: Yes, it was. I think it was….A: What was the course like? B: It was very hard work. It was….A: Did you enjoy the seminar? B: We didn’t learn anything new. It wasn’t very..../I learnt a lot.应用：Describe business events.第十单元复习和巩固一、学习目的与要求学习本节，要求学生（1）复习和巩固前4单元话题所用的表达法（2）复习巩固相关词汇（3）复习和巩固相关商务知识二、考核知识点与考核目标（一）四单元相关话题常用表达法和词汇（二）相关话题阅读和听力理解（三）语法：时间介词搭配，情态动词，现在进行时表将来意义，简单过去式第十一单元工作经历一、学习目的与要求本单元学习，要求学生（1）帮别人找工作（2）谈论你的工作（3）描述你的第一份工作二、考核知识点与考核目标（一）帮人找工作（重点）识记：帮人找工作信件写法，如：Dear …（开头）I would like to know if you can help me. A friend of mine… is planning togo to New York for a year and is looking for a job.This is his/her background:（结尾）I would be grateful if you could help in this matter.Best wishes.理解：背景介绍一般包括：Education and qualification, experience, other information such as languages, future plans…应用：1) Write a letter to your friend to ask if he/she can help find sb a job.2) Interview some candidates for a job advertised. Read their CVs, ask questions.Make notes and decide who seems to be the best of the job.（二）描述工作和经历（次重点）识记：1)询问工作经历的表达，如：Who did you work for?What did you do?Did you have to work hard?How much holiday did you get?Did you enjoy your job?2)发表看法，给出原因的表达，如：I didn’t enjoy/like the job because it was boring./I had to travel too much.I liked/enjoyed the job because it paid well./I worked with nice people.应用：1) Describe career(including any holiday or part-time jobs) with friends including: education and qualification, training, work,experience, other information (such aslanguages, future plans). Don’t forget to take notes.2) Talk about your first job and express your attitude and feeling.第十二单元交易会和销售一、学习目的与要求本单元学习，要求学生（1）了解交易会（2）谈论产品（3）接受和下订单二、考核知识点与考核目标（一）了解交易会，描述产品（重点）识记：1）交易会相关的词汇，如：Furniture Show, Electronics Spring Show, Cycle Show, Sporting Goods Show, Giftand Stationery Show, Automobile/Motorcycle Parts and Accessories Show; FoodShow, Packaging Industry Show, Telecommunications Show, Textile and ApparelShow, Toy Show; Electronics Show, Medical Equipment and PharmaceuticalShow…2) 询问和描述产品信息，如：What are its special features?How much is it?/What’s the retail price?Can they give us a discount? When can they deliver?This is our standard model. （描述）It costs $300.It’s suitable for all occasions.We can deliver from stock.It’s available in red and in large, medium and small.We can offer a discount of 5%.应用：1）Book some accommodation for the International Cycle show.2) Help your friend find out about a product and decide which to buy.（二）下订单（次重点）应用：1) Practise asking about prices, discounts and delivery times.2) Use information on the order form to complete a fax..第十三单元产品描述一、学习目的与要求本单元学习，要求学生（1）比较产品（2）确定最好的产品（3）给出建议二、考核知识点与考核目标（一）比较商品（重点）识记：1）比较的表达法，如：A is cheaper than B.A has a longer warranty than B.A has a shorter delivery time than B.A has better technical support than B.A has a longer money-back guarantee.A has the cheapest/most expensive/highest/lowest price.A has the shortest delivery time.…..2) 相关词汇，如：warranty, money-back guarantee, installation, delivery time,technical support,on-site service, maintenance, contract, price…应用：1) Write a short advertisement for one of your products.2) Compare products based on advertisements.（二）给出建议（次重点）识记：1）给出建议的表达法，如：Let’s buy some new chairs.We could /I think we should have a coffee machine.2）办公用品相关词汇，如：desk, coffee machine, typewriter, notice board…应用：Your company is moving to new offices. Discuss and decide what to buy to equip an office.第十四单元宴请一、学习目的与要求学习本单元，要求学生（1）请客（2）发出邀请（3）描述食品二、考核知识点与考核目标（一）请客（重点）理解：Social customs in business and entertaining guests.应用：Read about social skills and cultural awareness in business and entertaining guests and compare your own culture.(二）发出邀请（次重点）识记：1）邀请相关表达，如：A: Would you like to have lunch next week?I’d like to invite you to dinner next Thursday.B. That sounds nice/That’s very kind of you. When exactly?A. How about Tuesday?/ Is Friday convenient?B. I’m afraid/Unfortunately, I’ve got to to go Head Office. I can’t make that day…A: That’s a pity. Does Wednesday suit you?/How about Friday at 12:30?B: Yes that’s fine/I’m free then. I’ll look forward to it.应用：1）Make and accept or decline invitations.2) Take a business associate to dinner.（三）描述食品（一般）识记：1）食品相关的词汇，如：a starter, a main course, a dessert, aubergine, avocado, soup…2) 描述食品的词汇，如：It’s a local speciality/very popular here/a kind of vegetable….I t’s fairly hot/quite rich/very sweet/salty/spicy/sour/fresh/bitter.It’s (a bit) like…应用：Plan a menu for important customers and explain your menu to someone from another group. Your menu should have a starter, a main course and a dessert.第十五单元复习和巩固一、学习目的与要求学习本节，要求学生（1）复习和巩固前4单元话题所用的表达法（2）复习巩固相关词汇（3）复习和巩固相关商务知识二、考核知识点与考核目标（一）四单元相关话题常用表达法和词汇（二）相关话题阅读和听力理解（三）语法：比较级与最高级第十六单元公司和工厂一、学习目的与要求本单元学习，要求学生（1）描述你已经完成的工作（2）参观工厂（3）公司报告二、考核知识点与考核目标（一）描述你已经完成的事情（次重点）识记：1) 提问和回答关于事情完成情况的表达，如：Have you done…? Yes, I’ve (have) done….Have you had lunch yet? No, I was/’ve been too busy.2) 工作相关的词汇，如：explain the agenda, arrange a meeting, show sb around;read the financial report…（二）参观工厂，阅读公司报告（重点）识记：1）参观工厂，提出警告的表达法，如：Watch out! Please be careful! Stand back, please!You have to pay attention…. Stop! Don’t’ touch that! Get back.It’s important not to touch the machinery.It’s a safety requirement to wear them….应用：Arrange a day’s programme for a visitor: which departments you will show and safety requirement.(三) 公司报告（一般）理解：读或听有关公司的材料，理解公司各部门的职责。

商务英语考试大纲优选篇商务英语考试大纲 1一、考试目的本考试是对国际商务英语交际能力的测试。

考试结果可作为相关企事业单位人员招聘的参考和国际商务从业人员英语能力的评价依据。

本考试旨在__测试标准和操作规范，促进相关的教育和培训工作，提高国际商务从业人员的职业英语水平。

二、考试对象国际商务从业人员以及有意从事国际商务工作的各类院校学生和其他社会人员。

三、考试性质本考试是职业英语水平考试，是一种尺度参照性标准化考试，评价被测试者在国际商务环境中的英语应用能力。

四、考试范围本考试涵盖语言和商务两方面的内容。

语言方面测试国际商务环境中英语听、说、读、写、译能力;商务方面涉及国际商务中的'常见业务，突出国际贸易实务。

五、语言能力要求1、听力,能够听懂语速为130词/分钟左右的商务会话或陈述，能掌握其要点和相关细节，并领会说话人的态度、感情和真实意图。

内容涉及日常问候、接听电话、约会安排、招聘面试、会议__、产品描述、价格谈判等商务活动。

词汇不超出本大纲词汇表。

2、口语,能够在日常接待、会议安排、产品描述、业务联系、价格磋商等商务活动中进行交流。

表达清楚、流畅，能够较好地运用会话策略，准确表达意见、观点、情感等。

3、阅读,能读懂商务信函、广告、备忘录、便条、通知、通用商务单证等商务材料，能运用有效的阅读技巧，掌握中心意思，理解主要事实和相关细节，并能够进行归纳推理。

阅读速度不低于70词/分钟。

4、写作,能够在30分钟内完成不少于100词的'商务写作任务。

涉及简历、备忘录、商务信函、通知等应用文体。

内容完整，格式正确，语言准确，语意连贯。

能够运用基本的写作技巧。

5、翻译,能够翻译简单的商务信函、产品说明等材料，译文正确。

商务英语考试大纲 2(一)考试形式◇ 本专业考试为标准化考试，总分值100分◇ 标准题种类：单选题、多选题、判断题◇ 考试题量：单选题40道、多选题15道、判断题30道◇ 考试时间：90分钟(二)考试重点内容和比例◇ 接待买主到旅馆、安排商务会面、买主电话应接和接见(10%);◇ 产品的包装、式样的描述，展览室、工厂的参观，产品价格的谈判(25%);◇ 付款、交货条件的确定，货运及货运出现问题的处理，协议的签订(20%);◇ 商务午餐的礼仪和对食物的赞美，倒酒、喝酒的礼仪，购物、观光的建议和过程，在__人家中和参加宴会的基本礼仪和说话方式(25%);◇ 到__出差前的预订旅馆和订约会，在外海使用大众交通工具的方式，旅馆住宿和商务会晤，紧急情况的处理等(20%)。

自考外贸函电考试重点 Prepared on 22 November 2020一、外贸函电的写作要领：completeness（完整）、concreteness（具体）、clarity（清楚）、conciseness（简洁）、courtesy（礼貌）、consideration（体谅）以及correctness（正确）。

二、信息可以分为四大类：肯定信息（positive message）、中性信息（neutralmessage）、否定信息（negative message，也称负面信息）和说服信息（persuasive message）.三、布局可以分为平铺直叙法（Direct Plan or Approach）和曲折迂回法（Indirect Planor Indirect Approach）。

四、书信的组成部分（必备部分）（可选部分）1.信头（The Heading） 8、事由( The Subject Heading Or Caption)2.日期（Date Line） 9、经办人（Attention line）3.封内地址（The Inside Address） 10、附件（The Enclosure）简写Encl. orEnc.4.称呼（The Salutation） 11、抄送（Carbon Copy）简写.5.信的正文（The Body of the Letter） 12、再启（The Postscript）简写.6.结束语（The Complimentary Close）7.签名（The Signature）五、打信格式1.缩行式：封内地址和其需要分行的地址的后一行，都比前一行缩进两格或三格；信的正文，每一段的开始一行都缩进若干格（一般与称呼末一字母取齐）。

2.平头式：需要分段的地方，及每段的开始一行都与前一行取齐，一律不缩行。

平头式各段之间要用double space以示分段。

3.混合式：封内地址和称呼采用平头式（从左边的空白边缘打起），其他部分采用缩行式，两种格式的混合采用所以称之为混合式。

LESSON 1 进/出口商自我介绍Specimen 1 An importer’s self-introductionDear Sirs,We have obtained your name and address from Fort Co., Ltd, and we are writing in the hope that you would be willing to establish business relations with us.We have been leading importers of casual shoes for many years. At present, we are interested in extending our range and would appreciate your catalogues and quotations.If your prices are competitive we would like to place a trial order with you.We look forward to your early reply.Yours faithfully,信件一敬启者:我们从伏特公司得知贵司商号与地址，特此来函，希望能同贵司发展商务关系。

多年来，本公司经营休闲鞋类进口生意，目前想扩展业务范围。

请惠寄商品目录与报价单。

如贵司产品价格有竞争力，本公司必定向你方试订。

恭候回音。

谨上Specimen 2 A letter From an ExporterDear Sir or Madam,Through the courtesy of Tokyo Chamber of Commerce and Industry, we are given to understand that you are one of the leading importers of textile products in your country. As this item falls within the scope of our business activities, we are writing to you with a keen desire to enter into business connections with you.We specialize in the exportation of Chinese textile products, such as Textiles Knitwear of Ladies’, Men’s, Children’s and Youth fashion, Sportswear and Jeans. We can also design and produce equipment and machines for textile. Our products are excellent in quality and reasonable in price.To give you a general idea of our business lines, we e nclose a copy of our export list, showing the main items now in supply and we hope that you would contact us if any item is of interest to you.We look forward to receiving your early reply, and assure you that your requirements will have our best and prompt attention.Yours faithfully,信件二敬启者:承蒙东京工商会的介绍,我们获悉你方是贵国最大的纺织品进口商之一。

EstablishingBusiness Relations句型1信息来源: 我们从………处得知………通过………..我们了解到………1、We learn your company from the Internet that you are one of the leading manufacturers in this line.我们从网上了解到贵公司是这一行业的主要生产商之一。

2、We owe your name and address from the Journal of Commerce.我们从《商业日报》得知贵公司的名称和地址。

3、Having had /obtained the name and address of your company from ABC trading Company ,we know that you deal in textiles.通过ABC贸易公司的介绍，我们得知贵公司的名称和地址，并获悉你方经营纺织品。

•承蒙贵国商会的介绍，我们得知贵公司想要购买丝绸制品。

•We owe your name and address to the Chamber of Commerce in your country who has informed us that you are in the market for silk product.•承蒙贵国商会的介绍，我们得知贵公司想要购买丝绸制品。

•We owe your name and address to the Chamber of Commerce in your country, through whom we learned that you are in the market for silk product.我们从中国企业名录获得的你方地址。

•We have obtained your address in the China Business Directory.•我们从这里的中国商会得知，贵方生产丝制产品。

《商务英语函电》课程考试大纲一、课程性质根据高等职业技术教育的特点，《商务英语函电》结合我国外贸业务的实际及加入WTO后所应遵循的世界贸易组织的游戏规则，以大量实例介绍了国际商务英语书信的格式与结构、专业英语术语、常用业务词汇以及有关业务的英语表达方式和句型结构，将外贸英语函电的特点贯穿始终；同时介绍合同及各种单证，通过大量的技能训练把基础英语技能与外贸英语知识有机地结合起来，使学生不但具备撰写国际商务英语书信的能力，而且还具备填制合同、审核信用证、修改信用证的能力，以满足企业第一线对日常能处理商务信息的高素质应用性专门人才的要求。

通过学习要求学生在熟练掌握国际贸易实务相关知识和具有一定的英语水平的基础上，培养学生对所学外贸英语函电知识的实际运用能力。

函电教学以课堂教学和学生实践活动相结合，教师应以教学对象为中心，充分发挥教师的主导作用和学生的主体性，帮助学生理解外贸业务理论与程序，同时增加英语语言基础知识。

学生应认真学习文字材料，按课程要求完成教材中的各项练习和实训技能训练，学会借助工具书解决学习中所遇到的问题。

要求学生记住教材中的全部词汇，并掌握词汇在课文中含义和用法。

在函电教学中，不系统讲语法，但对函电中学生不懂的语法现象应予以解释和分析，以学生理解并掌握函电为度；旨在使学生具有准确翻译和撰写函电的能力。

二、考核对象国际商务（自考）、商务英语、国际商务专业的学生三、考核目的与要求考核目的根据教学大纲的要求，考核学生掌握国际商务英语书信的格式与结构、专业英语术语、常用业务词汇以及有关业务的英语表达方式和句型结构的能力，通过大量的技能训练把基础英语技能与外贸英语知识有机地结合起来，使学生不但具备撰写国际商务英语书信的能力，而且还具备填制合同、审核信用证、修改信用证的能力，通过考核使学生今后就业能满足企业第一线对日常能处理商务信息的高素质应用性专门人才的要求。

考试要求英语函电考试方式为闭卷考试，一般以90－100分钟为限。

1.请求建立业务联系（五金）Dear Sirs，Through the courtesy of our commercial counselor's office in London，we come to know the name and address of your firm. We notice that you are interested in doing business with China。

（空两行）Our company specializes in exporting metal and mineral products to various foreign countries。

We wish to enter into business relations with you by the commencement of some practical transactions.TO give you a general idea of the various kinds of our product available now for export，we are enclosing here a catalog and a price list for your reference.Should you find interest in our items，kindly let us know. We shall be pleased to give you our lowes quotations upon receipt of your reference.We look forward to receiving from you specific enquiries 。

Yours faithfully，2、询价（陶瓷碟子）Dear Sirs，Re：China DishesWe are interested in your china dishes and hereby enclose the details of our enquiry for them。

⏹第一、词汇互译（20个10分）⏹第二、选择（30分）⏹第三、介词填空（10分）⏹第四、句子互译（25分）⏹第五、信函填词（10分）⏹第六、情景写作（15分）一.词汇部分1.询盘enquiry 具体询盘Specific enquiry 一般询盘General enquiry对某产品询盘make an enquiry for sth给某人发某产品的盘make sb. an offer for sth接受/谢绝报盘to accept/decline an offer2. 实盘firm offer实盘是发盘人在一定期限愿按所提条件达成交易的肯定表示。

实盘的表达法：The offer is firm(good/open/valid) for 3 days.发盘有效期为3天。

The offer is firm(good/open/valid) until October 5.发盘10月5号之前有效。

The offer is firm subject to your reply by 5 p.m., our time, Friday, October 3.10月3日星期五我方当地时间下午5点前收到你方答复为准。

3. 虚盘non-firm offer:是发盘人所作的非承诺性的表示。

该发盘有效是带前提条件的。

虚盘的表达：Subject to our final confirmation以我方最后确认为准Subject to the goods being unsold以货物未售为有效Subject to prior sales以先售为条件quotation & offer前者一般只包括price, commodity, quantity而后者还包括specification, packing, shipment, payment。

所以前者称为报价，而后者称为报盘4. 产品目录Product catalogue5. 价格单Price list/sheet6.保留/参考/免费样品retained sample/ sample for reference/free sample ; sample free of charge7.图文并茂的目录illustrated catalogueif you are interested, we will send you a sample and illustrated catalogue free of charge.8. 商会Chamber of Commerce9.向…开汇票Draw a draft on sb.10.即期汇票Sight draft11.60天远期汇票Draft at 60 days’ sight12.分期付款payment by installment13.货到付款cash on delivery (COD)14.预付款Pay in advance15.下订金Down payment16.进/出口许可证Import/export license17.申请出口许可证apply for an Export License18.不可议付的单据non-negotiable documents19.财务状况/资信financial standing/credit and reputation20.没有库存out of stock21.有库存in stock22.适中的/合适的/可行的价格at moderate/reasonable/workable price23.物美价廉high quality, low price24.一式两份in duplicate25.一式三份In triplicate26.一式……份in…copies27.单独海损particular average28.共同海损General average29.水渍险With particular average (WPA)30.一切/战争险All Risks/ War Risk31.仓至仓条款warehouse to warehouse clause(W/W clause)32.执行订单Fulfill/execute/honor an order33.未完成订单backlog/back order34.适合海运的包装packing suitable for sea voyage/ocean transportation35.推销promote the sale of…Promotion36.提单Bill of Lading37.倒签提单antidated B/L38.特快邮寄express mail39.另函邮寄Under separate cover/ by separate mail40.唛头shipping markThe shipping mark is always at the seller’s option.41.截止时期deadline/due time/ expire二.句子部分1、We shall appreciate it if you will do…如你能做某事，我方将不胜感激。

全国商务英语证书一级(CBEC1)考试大纲一、考试背景随着我国加入世贸组织，国际贸易往来频繁，因此，对精通商务英语的国际商务人才的需求显得极为迫切。

为了培养能够准确使用商务英语沟通的专业人才，国务院国资委商业技能鉴定与饮食服务发展中心根据中共中央办公厅、国务院办公厅关于《2002-2005年全国人才队伍建设规划纲要》和国务院关于加强职业教育的通知，以及温家宝总理在职业教育会议上的重要讲话，推出了全国商务英语证书（China Business English Certificate）考试，“China Business English Certificate”以下简称CBEC。

该证书考试共分三级：《全国商务英语证书一级考试证书（CBEC1）》，《全国商务英语证书二级考试证书（CBEC2）》，《全国商务英语证书三级考试证书（CBEC3）》。

以下介绍CBEC1考试大纲。

二、考试总体规定（一）考试目的凡通过一级考试的考生，都将获得国务院国资委商业技能鉴定与饮食服务发展中心颁发的《全国商务英语证书一级考试证书（CBEC1）》。

一般而言，持一级证书者能够和同事或客户进行简单的口头与书面英语交流。

口头交流包括：打招呼、介绍、描述职责、介绍公司、请求或提供帮助、接听电话、酒店机场接待、导游以及其他简单陪同工作；书面交流包括：便条、留言、备忘录或电子邮件、常见的简短商务信函写作。

（二）考试性质与范围本考试是一种测试应试者单项和综合商务语言能力的尺度参照性标准化考试。

考试分为笔试与口试两个阶段。

只有通过笔试的考生方有资格参加口试。

笔试包括阅读、写作、听力三部分。

（三）考试时间与命题CBEC1考试每年举行两次，分别于？月和？月举行笔试，并择时举行口试。

由国务院国资委商业技能鉴定与饮食服务发展中心商务英语考试专家委员会负责命题与实施。

（四）考试形式与评分：本考试根据商务英语特点，以测试实际沟通能力水平为主要目标，从读、写、听等三个方面对考生的语言运用能力进行全面测试。

报价（quotation）是单纯给出价格和其他信息，没有承诺要进行交易，又称虚盘。

（non—offer）发盘（offer）是提出订立合同的正式建议，有交易的时间限制，又称实盘，法律上叫做要约。

Offer：报价，报盘non—offer：还盘，还价（还盘是对发盘的拒绝，本质上属于一个新的发盘。

）Competitive prices for a trial order can lead to a high market share with enormous profits in future.试订的有竞争力的价格经常会导致高市场份额并在将来产生巨大的利润1.EV A recycle saves your cost 10% to 15% according to mixing but they are easily broken.EV A边角料根据材料混合节约成本10%至15%，但鞋子容易坏most skilled craftsmen：最熟练的技工excellent value for money.：物有所值OBM order：原始品牌代工订单OEM:贴牌加工ODM:设计代工Trial：试订repeat order ：返单，续订的订单duplicate order：复制订单敬启者：感谢您5月21日的询盘。

我方现报盘如下，此报盘须经本公司最后确认方为效。

品名：110号，111号转椅颜色：黑色、棕色和金色价格：货号110,每把100美金，CIF旧金山价货号111,每把95美金，CIF旧金山价装运：2007年8月19日付款：电汇请注意，我方不提供佣金，但对超过1000把转椅的订货给予5%的折扣。

另函附寄各型号样本、商品目录和价格表。

我们相信上述条款是你可以接受的并期待你早日订货。

谨启迈克﹒怀特Dear Sirs，Thank you for your inquiry of May 21. in reply, we would like to make the following offer, subject to our final confirmation. Commodity:Ｓwivel Chairs of Art. No. 110 and Art. No. 111 Colors: Black, Brown and GoldPrice : Art. No. 110 per piec USD100 CIF San FranciscoArt. No. 111 per piec USD95 CIF San FranciscoPlease note that commissions are not allowed but a 5% discount applies to orders exceeding 1,000 pieces each.Under separate cover, we have sent you sample books, our catalogue and price list.We trust the above will be acceptable to you and look forward to your order with keen interest.Best regards,Mike WhitePlease note that confirmation samples are to be in our possession latest Nov 27, 2010 and production samples to be in our possession latest 20 Dec.2010.请注意，确认样品应不迟于2010年11月27日抵我方，大货船样应不迟于2010年12月20日抵达我方。

湖北省高等教育自学考试课程考试大纲课程名称：商务英语阅读课程代码：05439第一部分课程性质与目标一、课程性质与特点商务英语阅读课程是湖北省高等教育自学考试商务英语（专科）的一门专业基础课。

本课程以当代英语国家的原版教材、英语报纸、杂志和学术刊物中与经济和商务有关的文章为基础，材料内容涉及商贸英语的主要领域，如经济学、国际贸易、市场营销、企业管理、投资、证券、保险、广告等。

本课程是一门理论联系实际，应用性较强的课程。

二、课程目标与基本要求通过本课程的学习，学生既可学到地道的英语（包括大量的专业术语），又可以学到对外经济贸易知识，同时也能够掌握商务报刊文章的基本特点，提高阅读和分析能力，最终从整体上提高商贸英语语言水平以及语言欣赏和运用能力，达到商务英语专业专科生水平。

三、与本专业其他课程的关系商务英语阅读课程与商务英语口语、综合英语等课程同属于专业基础课，是商务英语写作、商务英语翻译、商务英语函电等课程的先修课程。

第二部分考核内容与考核目标第一单元财经一、学习目的与要求通过本单元学习，认知商贸英语文章的内在逻辑关系，帮助学生提高阅读理解的能力，了解国际财经概况。

二、考核知识点与考核目标（一）课内训练（重点）识记：1. When Banker’s Bets Go Bad银行家的猜测落空名词解释：OCC: Office of the Comptroller of the Currency 通货监理局Alan Greenspan 艾伦·格林斯潘，美联储主席句子翻译：1)The bank had doubled profits in the past year via a string of successfulmergers, but on Apr. 21 it reported that its securities portfolio hadunrealized losses of nearly $131 million.2)We’re considering strategies that make the most sense if rates are goingup much more aggressively and sooner than anticipated.2. Creating Government Financing Programs for Small and Medium-sizedEnterprises in China中国为中小型企业提供政府财政援助项目名词解释：Labor-intensive 劳动密集型SME: small and medium-sized enterprise 中小型企业SOE: state-owned enterprises 国有企业第 1 页句子翻译：In China, as a result of the economic reforms and market opening measures, SMEs have enjoyed remarkable development and have grown tobecome an important force in contributing towards sustained and rapid growthof the Chinese economic.（二）阅读技巧（次重点）应用：阅读的逻辑技巧（三）课外练习（一般）理解：1.C arlyle Group’s Asian Invasion加雷集团的亚洲扩张名词解释：Venture-capital 风险资本Carlyle Group 凯雷投资集团Citigroup 花旗集团2. Why the Dollar Is Blooming Again为什么美元再次复兴？名词解释：Greenback 美元（俚语）Lehman Brothers Inc 雷曼兄弟公司European Central Bank 欧洲中央银行Federal Reserve Bank 美国联邦储备银行（四）拓展阅读（一般）理解：1. How Banks Pretty up the Profit Picture银行如何美化收益前景2. Thai Stocks What Goes Up泰国股市：到底是怎么了？3. Inventing to Order以市场为导向开发产品4. I t’s an Office Party in Hong Kong香港办公楼地价之争第二单元人力资源管理一、学习目的与要求通过本单元学习，掌握商务英语阅读中的快速阅读技巧，了解人力资源管理概况。

外贸英语函电课程提纲（2013 ---2014 学年第 2 学期）级别：2011 学院：国际教育学院专业：双学位国际经济与贸易班级：1班、2班一、【课程信息】课程名称：外贸英语函电课程代码：周学时：3学分：3考试性质：考查二、【教师信息】：授课教师电话E-mail 办公室答疑时间忻艺珂12 210周三7、8节（请预约）上课时间与地点周三1、2节14033周四1、2节（仅双周）2102三、【课程描述（课程简介）】：《外贸英语函电》课程的目标是：经过48个学时的教学，使学生掌握一定的商务函电基础知识和技能，熟悉各种商务函电的组成结构，掌握各种信件、电报和传真的写作方法，同时要求学生了解各种函电的写作风格，以及特殊的表现形式。

此课程是国际经济与贸易专业的专业核心选修课，以《国际贸易实务》课程为基础，是《商务英语》和《外贸英语》等课程的延展课。

学生可将其作为实际外贸业务应用的参考，特别是对商务函电往来的环节和贸易术语的学习有重要作用。

学生需有较好的英文听、说、读、写、译能力。

四、【课程目的】通过本课程的学习，使学生对大纲范围内的商务英语函电的内容有比较系统和全面的了解，掌握商务英语函电的基本词汇、英语术语、缩略语、惯用句型和表达方法和基本格式，熟悉商务活动中的成交过程及各个环节和特点，掌握阅读和书写商业书信和来往函电的技能，根据实际工作需要，综合训练英语口语和写作交际能力，商务知识，谈判技巧，商务单证和电子商务运用能力。

能够通过电子邮件商务函电写作形式，独立进行网络信息查询、产品信息发布、网站和产品宣传、与客户利用现代交际工具进行勾通，具有一定的拓展业务的能力。

课程的设计围绕岗位应用，紧跟现代网络营销技术和手段，使用案例教学，突出实用性和实践性，接近真实岗位和工作需要。

五、【课程目标】（一）理论知识要求本课程涉及到的学科知识领域既涉及商务英语知识，例如商务英语语言的程式化,也涉及国际贸易实务知识，例如拟写改证信必须了解如何根据“严格一致”的原则审核信用证。

Unit 2 Establishing Business Relationscatalogue 目录pamphlet 小册子leaflet 散页印刷品specification 规格sample 样品bureau 局commission houses 提取佣金的商行alleviate 减轻flavor 味shipment 装运standing 地位status身份●with reference to your letter of December 2 关于你方12月2日的来信●We are glad to learn that you wish to enter in to trade relations with us. 我们很高兴知道贵公司想与我公司建立业务关系。

●in the line of ... 在……业务（行业）方面●In compliance with your request, we are sending you by air … for your reference. 按照你方要求，我们用航空寄上……，供您参考。

●meet one’s interest 符合某人的兴趣●Please let us have your specific enquiry, and our quotation will be forwarded without delay. 请向我们具体询价，我方将立即寄上报价单。

●in the meantime 同时●furnish sb. with sth. 向某人提供某物●prior to the conclusion of the first transaction 在第一笔生意做成之前●Commercial Counsellor’s Office of the Chinese Embassy in …中国驻……大使馆的商务部●specialize in … 专营●to give you a general idea of our products 使你们对我方产品有个全面的了解●enclose a complete set of … 附上一整套……●be handled by … 由……经营的●upon receipt of your specific enquiries 一旦收到你们的具体询价●on the basis of … 以……为准（基础）●testing and inspection 检验●Necessary certificates in regard to … will be provided. 将提供有关……的证明。

《商务英语写作》课程考试大纲
（201402修订）
一. 考核内容及要求
期末考试主要考查英语写作基础知识和商业信函、业务报告等的写作知识及其格式等。

要求在规定时间内写出语法无重大问题、用词恰当、条理清楚、符合国际商务标准的商务英语信函和业务报告等。

作文评分标准主要包括以下五个方面：
1.词汇是否使用恰当
2.语法形式是否正确
3.内容是否充分
4.条理是否清晰
5.格式是否规范
二．考核形式
闭卷笔试
三．考试时间：
90分钟
四．试卷结构
题型、试题的分值、题目难易比例如下表所示
题型题量试题的分值难度考试范围
1.选择题5题20% 较易考查写作常识，与教学
内容相关
2. 填空题5题20% 较易实用写作，与教学内容
有关
3.短篇写作1篇20% 较难主要是信函写作
4.中篇写作1篇40% 难主要是信函或其它商务文件写作
总计22 100%
1。