商务英语口语第三次课-课件

学生应学会分析长难句的结构和 含义，以更好地理解阅读材料。
Reading and writing skills
• 推断作者意图：学生应通过阅读理解作者的意图和观点， 培养批判性思维能力。
Reading and writing skills
规范格式
学生应了解商务英语写作 的规范格式和要求，如邮 件、报告、提案等。
准确表达
学生应能够用准确、专业 的英语表达自己的观点和 信息，避免语法和拼写错 误。
条理清晰
学生应学会组织文章结构， 使内容条理清晰、逻辑严 密。
Cross cultural Communication in Business English
跨文化意识
尊重文化差异：学生应学会尊重文化差异，避免因文化 误解而引起的冲突和误解。
With the development of cross-border e-commerce, Business English has also been widely used in online business transactions. It is not only a language tool for communication, but also a necessary skill for modern businessmen.
communicate and conduct business.
The Definition and Characteristics of Business English
Business English is a specialized variety of English used in international business and trade activities. It is a bridge between different cultures and industries, and is characterized by accurate language, formal style, and practical application.

Senior payable accountant
Hello guys. I’ve been working in Hyper Foreign Trade Company for almost three weeks now. I got to know several nice colleagues and they’ve told me about our company’s structure.
Part 1 Warm-up
Task 3 Listen to the dialogue an finish the questions.
Mr. Wu: Morning, Michael, how have you been doing so far? Michael: Good morning, Mr. Wu. I’m fine, thank you. Mr. Wu: So you’ve been here for a month or so? Michael: Three weeks. Mr. Wu: Right. How are your teammates? Michael: They are really nice to me and I’ve learned a lot about my job responsibilities from them. Mr. Wu: Good, good. Getting on track now are you? Michael: I suppose so. Well, I had dinner with a couple of friends from college last night. They knew I got an offer and were asking me about my company. Mr. Wu: What did you say? Michael: I told them I worked in a trade company. And one of them seemed to be interested in the products and service we provide. I think he could be a potential client . Mr. Wu: Really? Are you going to set up a meeting with him? Michael: Probably. But I have to get prepared beforehand. Mr. Wu, could you please give me some tips for introducing our business to an interested client? Mr. Wu: Sure. Well, you need to bear in mind that a good company profile presents an opportunity for the prospective buyer to know about the company and enable direct interaction with the sales and marketing teams of the business. Michael: Yes, I know that. But what exactly should I do?

此外，注重关系文化的管理者常常希望举行一个由各自执行总裁参加 的正式签字仪式。
就后续交流（follow up）而言，美国文化强调“把人和事区分开来”， 感兴趣的主要为实质性问题，所以往往不太注重后续交流。但是在注 重个人关系的文化中，保持与大多数外国客户的后续交流被视作国际 商务谈判的重要部分。在合同签订很久以后，仍然会进行信件、图片 和互访等交流。
谈判常常由三个因素构成：谈判的当事人、谈判的标的(target)和谈判 背景(background)。由于不同文化下的商务谈判风格差异很大，所以 在国际商务谈判中，应针对不同文化背景的商业伙伴(business associate)，强化基于文化差异的谈判管理。
谈判前：了解可能出现的文化差异(cultural difference)。倾听(listening) 是商务谈判的一项重要活动。谈判者的首要任务就是收集信息，从而 增强创造力。这就意味着应指派专门成员负责“倾听”、“记笔记”。 商务谈判是一个沟通过程，单个谈判者再好的理由也可能敌不过众人 点头，而且团队式谈判要比个人式谈判更容易收集详细的信息。
另外，谈判方式也因文化而异。美国文化倾向于众人一起来“敲定一个 协议(finalize an agreement)”；而日本文化喜欢先与每个人单独谈，如果 每个人都同意的话，再安排范围更广的会谈；俄罗斯人喜欢累计的方法， 和一方先谈，达成一项协议，然后前面的两方再邀请第三方，如此进行 下去。
谈判时限的控制也很重要。不同文化具有不同的时间观念。如北美文化 的时间观念很强，对美国人来说时间就是金钱。而中东和拉丁美洲文化 的时间观念则较弱，在他们看来，时间应当是被享用的。因此，在国际 商务谈判中，对时间观念的差异应有所准备。
谈判准备工作包括：谈判背景，对人和形势的评估；谈判过程中需要核 实的事实，议事日程，最佳备选方案和让步策略。其中谈判背景又包含： 谈判地点、场地布置、谈判单位、参谈人数、听众、交流渠道和谈判时 限。所有这些准备必须考虑到可能的文化差异。例如，场地布置方面的 文化差异对合作可能会有微妙的影响。在等级观念较重的文化中，如果 房间安排不当、较随便，可能会引起对方的不安甚至恼怒。

3. Know the table manners and different dinning culture across countries.
Task TOanske OMneeetBinrigefaItnthroedAuicrptiornt Task Two Agenda Task Three Banquet
2. Master procedure of a. meeting a customer at the airport. b. arranging a conference or a traveling agenda. c. making a change of the conference or the traveling agenda.d. using some communication skills to handle a business dinner in real life.
1
You must be from the head office.
您一定是从总部来的吧？
2
I'm here to take you to our office.
我来接您去我们公司。
3
This way, please.
这边请。
4
Did you have a nice flight ? 一路上还顺利吧？
到时候会有人到机场接你。
9
We'll arrive thirty minutes behind／after of schedule.
我们会比预计的早到／晚到三十分钟。
14
Project Three The Customer Reception
Part Ⅲ Language Expanding