第l3卷第3期 2013年9月 浙江工贸职业技术学院学报 JOURNAL OF ZI-IEJIANG INDUSTRY&TRADE VOCATIONAL COLLEGE V_01.13NO.3 Sep.2013
Doi:10.3969 ̄.issn.1672—0105.2013.03.005
温州经济转型提升的品牌创新之论
以马克思主义辩证否定观为视角
吴I司喜
(浙江工贸职业技术学院温商研究所,浙江温州325003)
摘 要:转型提升是当前我国经济发展的必然趋势,但转型提升不是抛弃现有的基础“另起炉灶”,而是在现有 基础上的辩证否定。温州经济转型提升必须在传统优秀产业的基础上通过辨证的否定,实现自我完善、自我发展,否 则只能是海市蜃楼,虚幻一场,甚至是造成重大失误。同时面对温州经济实际,通过品牌创新,以品牌驱动实现经济 转型提升是温州经济可持续发展的、较为适切的根本路径。 关键词:转型提升;品牌创新;辩证否定 中图分类号:F127 文献标识码:A 文章编号:1672—0105(2013)03.0026—03
The Discussion on Transformation and Upgrading of Brand Innovation in Wenzhou
Economy一一From Marx’S Dialectical Negation Point of View
WUTong—xi (Wenzhou Business Research Institute of Zhejiang Industry&Trade Vocational College,Wenzhou,Zh ̄iang,325003 China)
Abstract:Transformation and upgrading is the necessary trend in the development of economy.But transformation and upgrad— ing does not mean abandoning the existing basis or making a flesh start,while,it refers to dialectical negation on the present basis. The Transformation and upgrading of Wenzhou economy must base on traditional and dominant industry to fulfill self-improvement and sel ̄development by dialectical negation;otherwise,it will be a mirage or a vanity and even sustain great losses.Meanwhile,con— fronting with the practice of Wenzhou economy,the author proposes basic path for transforming and upgrading sustainable develop— ment ofWenzhou economy via brand innovation and brand drive. Key words:transformation and upgrading;brand innovation;dialectical negation