2018-2019-商务英语中级写作真题-范文模板 (2页)

剑桥商务英语中级作文题目， Exploring Market Expansion Strategies for XYZ Company。

Introduction:In today’s dynamic business landscape, the quest for market expansion remains a paramount objective for companies seeking sustained growth and competitiveness. This essay delves into strategic considerations and approaches for XYZ Company to explore and penetrate new markets effectively.Understanding Market Dynamics:Before delving into expansion strategies, it is imperative for XYZ Company to conduct comprehensive market research. Understanding market dynamics involves analyzing consumer preferences, socio-economic factors, regulatory frameworks, and competitor landscapes. By discerning marketintricacies, XYZ can tailor its strategies to capitalize on emerging opportunities while mitigating potential risks.Identifying Target Markets:Having gained insights into market dynamics, XYZ Company should identify target markets that align with its product offerings and organizational objectives. This entails evaluating factors such as market size, growth potential, purchasing power, and cultural nuances. By prioritizing target markets based on strategic relevance, XYZ can allocate resources efficiently and maximize returns on investment.Market Entry Strategies:XYZ Company can adopt various market entry strategies depending on the nature of target markets and competitive dynamics. For instance, in mature markets with established competitors, a strategic partnership or acquisition may facilitate market entry and expedite growth. Conversely, in emerging markets characterized by regulatory complexities,a joint venture or franchising arrangement could provide local expertise and mitigate entry barriers. Additionally, leveraging digital platforms and e-commerce channels can enhance market accessibility and enable rapid scalability across diverse geographies.Building Strategic Alliances:Strategic alliances play a pivotal role in facilitating market expansion for XYZ Company. By forging partnerships with distributors, suppliers, or local businesses, XYZ can leverage existing networks and tap into market insights. Collaborative ventures enable cost-sharing, risk mitigation, and accelerated market penetration. Moreover, alliances foster synergies and innovation through knowledge exchange and resource pooling, thereby enhancing XY Z’s competitive positioning in target markets.Localization and Adaptation:Successful market expansion hinges on the ability to localize products, services, and marketing strategies toresonate with target audiences. XYZ Company must demonstrate cultural sensitivity and adaptability by tailoring offerings to meet local preferences, languages, and regulatory requirements. Localization efforts encompass product customization, branding strategies, and customer engagement initiatives aimed at fostering brand loyalty and affinity within diverse market segments.Continuous Evaluation and Adaptation:Market expansion is an iterative process that necessitates continuous evaluation and adaptation. XYZ Company should establish key performance indicators (KPIs) to monitor the effectiveness of expansion strategies and identify areas for improvement. By soliciting feedback from customers, partners, and internal stakeholders, XYZ can glean valuable insights to refine its approach and optimize resource allocation. Agility and flexibility are imperative in responding to evolving market dynamics and competitive pressures.Conclusion:In conclusion, market expansion presents both opportunities and challenges for XYZ Company. Byundertaking thorough market research, identifying target markets, and deploying appropriate entry strategies, XYZcan unlock growth potential and enhance its globalfootprint. Strategic alliances, localization efforts, and continuous evaluation are essential pillars of a successful expansion strategy. With prudent planning and execution, XYZ Company can navigate market complexities and achieve sustainable growth in an increasingly competitive landscape.。

中级商务英语写作样题样题YouaretheManagingDirectorofacompanywhoseprofitshave recentlyincreasedandyouwouldliketorewardstaffforthi s.Writeamemotoallstaff:Thankingthemfortheircontribu tionExplainingwhyprofitsincreasedTellingthemwhatthe irrewardwillbe.Write40~50words题目解读PartOne的题目背景通常是一事、两人、三要点。

本题中，最近公司利润增长，“你”作为公司的董事总经理(ManagingDirector)将对全体员工(allstaff)进行奖励，备忘录的内容需包括三个要点：感谢员工的贡献，解释利润增长原因，并告之奖励内容。

正文词数要求为40～50个词，因为商务英语要求简洁，词数要求有上限，这和四、六级以及考研写作只规定词数下限有所区别，但实际考试时允许少量超标，比如接近60词。

内容、结构、语言和形式内容首先可根据各要点的逻辑关系调整写作顺序，比如在本题中，先解释利润增长的原因，再感谢员工，最后宣布奖励。

其次应针对要点简要展开论述，比如利润增长的原因可能是销售量增加(theincreaseofsales)、成本降低(thereductionofcost)或推出新产品(thelaunchofthenewproduct);而奖励的内容经常是集体旅行(acompanytrip)、涨工资(anincreaseofsalary)或发放奖金(bonus)。

要点扩展应注意两点：其一，商务交流要求具体，比如利润的增长比去年同时段增加10%;其二，扩展内容应符合商务实际，如全体员工工资上浮50%、增加带薪假期(paidleave)、开派对(aparty)或唱卡拉OK(Karaoke)等奖励都是不符合商务实际的。

2018BEC商务英语中级写作范文导读：本文2018BEC商务英语中级写作范文，仅供参考，如果觉得很不错，欢迎点评和分享。

旅游推销信Dear Folks,We are having a wonderful time on Lake Gomey in Maine.There are so many things to do you just don’t know where to begin. You can sail the catboats all around the lake, and if you don't know how, Captian Billson can teach you. If you like speed, you can use of th out board motorboats, and you will feel as if you are flyingAnd then there is fishing , tennis, and golf. There are lots of games in the big recreation room, and the young people dance every night.We expected to paya fortune when we first heard of Lake Gomey, but we find that it is one of the least expensive vacations we have ever spent.Why don’t you write to Mrs. Brown for the full details? You are sure to get the information you need and to have an ideal holiday there.。

2018年商务英语中级试题及参考答案-推荐word版本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==商务英语中级试题及参考答案WRITING PART ONEYou work for a company which is going to buy a set of equipment from China. You are asked to translate a lot of specifications and instructions within four months, which is impossible. Therefor you decide to advertise for two experienced translators as soon as possible.. Write a short note to Mr. Max Remington ,the Public Relation‘s manager. Ask for an advertisement for two translators.. Explain the reason.. Mention your urgency.. Write 30-40 words on your Answer Sheet.PART TWOYou work in the Market Survey institute. After carefulresearch ,you receive four charts.Read the following charts which show , the trend of consumer confidence, real hourly wages, employment and credit development. The years are given ,while the other numbers are not presented. But the lines in the charts clearly show , the directions of development.. Use the information in the charts to write a report (about 100- 120 words) analyzing the reason why the consumer confidence increases.. Write on your Answer Sheet.写作部分参考答案(Sample for reference)PART ONE .。

WRITINGPART ONEYou work for a company which is going to buy a set of equipment from China. You are asked to translate a lot of specifications and instructions within four months, which is impossible. Therefor you decide to advertise for two experienced translators as soon as possible.. Write a short note to Mr. Max Remington ,the Public Relation‘s manager. Ask for an advertisement for two translators.. Explain the reason.. Mention your urgency.. Write 30-40 words on your Answer Sheet.PART TWOYou work in the Market Survey institute. After careful research ,you receive four charts.Read the following charts which show , the trend of consumer confidence, real hourly wages, employment and credit development. The years are given ,while the other numbers are not presented. But the lines in the charts clearly show , the directions of development.. Use the information in the charts to write a report (about 100- 120 words) analyzing the reason why the consumer confidence increases.. Write on your Answer Sheet.写作部分参考答案(Sample for reference)PART ONE .Dear Mr. Max Remington ,As our company is purchasing a set of equipment ,a lot of materials -have to be translated, which is impossible to do within four months. Could you advertise for two experienced translators in the newspapers? It is urgent.PART TWONear the end of 1994, people suddenly become "rich‘’, buying a lot of things. We have received the report that the real hourly wages of workers become even less ,so they do not have enough money to buy so many things. Although the employment is rising towards the end of 1994 ,the growth is very slow. Therefore ,not many people find jobs to earn enough money to buy goods. Then where does the big consumer confidence come from? We have discovered that people overspend with various credit cards ,buying goods. And they are not worried about returning the borrowed money. This it is our turn to be concerned about this kind of consumer confidence.WRITINGPART ONEMr. Lee is going to buy a large amount of electronic componentsfrom your company. He also shows an interest in your company‘s PCX phone machine, which is in the charge of Mr. Angus Beard, your colleague. Mr. Lee would like to bring 10 samples and some brochures back home to make a trial sale.. Write a short note to Mr. Angus Beard ,one of your colleagues.. Tell him the fact that Mr. Lee is interested in PCX phone.. Mention the number he wants to have.. suggest their direct contact.. Write 30-40 words on your Answer Sheet.PART TWOYou are a clerk in Lucky Tourism Company. You are responsible for arranging travelling lines. One day ,you received the data as follows :Read the following table which shows the changes in the way people spend their holidays. The table divides the tourism business into four parts ,telling the different percentages in 1980 and in 1990 ,from which you will notice the trend of current tourism business.. Use the information in the table to write a short report (about 100-120 words) emphasizing changes of the main business for your company.. Write on your Answer Sheet.WHERE PEOPLE SPEND THEIR HOLIDAYS1980 1990Travelling abroad 12% 23%Going to seaside 38% 32%Camping 9% 35%Staying at home 41% 10%Total 100% 100%写作部分参考答案(Sample for reference)PART ONEDear Mr Beard,Mr. Lee ,one of my old clients ,has interest in our PCX phone machine. He would like to bring 10 samples and some brochures back home to make a trial sale. You may contact him directly on Tel 3108881.PART TWONowadays, less people like to spend their holidays at home. More people go camping outside or even travel abroad. The changes are caused mainly by three factors. First ,people become more open. Instead of staying at home, they visit foreign countries to know the different races. Secondly ,in the 1990s , house wives are more free from the heavy housework with more and more household utensils. Families are very happy to spend holidays outside with mothers or wives. Thirdly, travelling abroad can also mean enjoying comfortable weather in another country. Therefore less people go to crowdedseaside ,they turn to other ways.WRITINGPART ONEYou have received a fax from a customer who in the fax complained that he had received 100 green colour bicycles instead of 50 green and 50 blue colour bicycles. In order to solve the problem and find out the facts ,you write a short note to the warehouse.. Write a short note to Mr. Randy Simon ,who is in charge of delivering goods from warehouse.. Tell him about the claim.. Mention the date of delivery.. Ask for the duplicate invoice. .. Write 30-40 words on your Answer Sheet.PART TWOyou work for Alla ,a shop which sells upmarket clothing. You are asked to find a way to increase the profits of your shop.Read the following figure showing the results of a survey of two upmarket specialty shops.Point A refers to your shop. Point B refers to Betty Fashion shop ,your main competitor, near your shop. . Use the figure to write a report (about 100- 120 words)recommending ways of improving the quality and pricing of your shop.. Write on your Answer Sheet.写作部分参考答案(Sample for reference)PART ONEDear Mr. Simon,A customer complained that he had received 100 green coloured bicycles instead of 50 green and 50 blue colour bicycles ,which had been shipped on 11th May. Could you please send me the immediate invoice under contract No. TXI 2- 1 in duplicate?PART TWOBoth Betty Fashion Shop and our shop are in city centre ,therefore ,we have almost the same customers. But there exists a fact that customers are more likely to spend their money in Betty shop. After careful research ,we notice that ,although Betty shop has higher prices ,they also have more fashionable clothes. Compared with Betty Shop, our real prices are not high, but the comparative prices to fashion are high. Therefore ,if our shop decides to increase the profits, we`should purchase highly fashionable clothes ,at least as fashionable as Betty Shop ,with the prices lower than Betty Shop's. As .customers hate increasing prices ,it is better to do this gradually.WRITINGPART ONEThe staff in your office decided to spend holidays together this year. While reading the new you are attracted by the advertisement of the Grand Palazzo Hotel in Italy. No one in your office has ever been to Italy. So you want your secratary to contact the hotel through telephone.. Write a short message to Ms. Emily Malan ,your secretary.. Suggest the Visit to Italy.. Give the hotel telephone number to her.. Ask her to contact with that hotel.. write 30-40 words on your Answer Sheet.PART TWOYou work for Global institute inc. , which produces softwares. You are responsible for Quality Management System.Study the following graph which shows the effort taken by your company and IBI Inc , your main competitor. In the graph ,the Quality Management is divided into five parts.. Use the information in the graph to write a short report (about 100 120 wards) suggesting ways of improving the quality management of your company.. Write on your Answer Sheet.写作部分参考答案(Sample for reference)PART ONETo : EmilyAs on one in the office has been to Italy, it will be a good idea to visit it. We may stay in the Grand Palazzo Hotel and the telephone is 809. 775. 3333. Please contact them to get further information.PART TWOHow to improve Quality Management System with limited capitals? That is the key to success. After careful study of IBI Inc 'our main competitor ,we find that they spend some money in Customer Service and Vender inspections which are vital to Quality Management. As we know, softwares are developed quickly. Customers and venders know clearly what they need. Therefore, we should develop programmes based on information through Customer Service and Vender inspections. Another fact with our attention is that although IBI Inc.’s Plant productivity is not high, they can sell out their new, high-quality softwares quickly as they have a very good Quality Control System. Therefore, we should adjust the capitals.WRITINGPART ONE考试大论坛You work for a company which is going to buy a set of equipment from China. You are asked to translate a lot of specifications and instructions within four months, which is impossible. Therefor you decide to advertise for two experienced translators as soon aspossible.. Write a short note to Mr. Max Remington ,the Public Relation's manager. Ask for an advertisement for two translators.. Explain the reason.. Mention your urgency.. Write 30-40 words on your Answer Sheet.PART TWOYou work in the Market Survey institute. After careful research ,you receive four charts.Read the following charts which show , the trend of consumer confidence, real hourly wages, employment and credit development. The years are given ,while the other numbers are not presented. But the lines in the charts clearly show , the directions of development.. Use the information in the charts to write a report (about 100- 120 words) analyzing the reason why the consumer confidence increases.. Write on your Answer Sheet.写作部分参考答案(Sample for reference)PART ONEDear Mr. Max Remington ,As our company is purchasing a set of equipment ,a lot of materials -have to be translated, which is impossible to do within four months. Could you advertise for two experienced translators inthe newspapers? It is urgent.PART TWONear the end of 1994, people suddenly become "rich'’, buying a lot of things. We have received the report that the real hourly wages of workers become even less ,so they do not have enough money to buy so many things. Although the employment is rising towards the end of 1994 ,the growth is very slow. Therefore ,not many people find jobs to earn enough money to buy goods. Then where does the big consumer confidence come from? We have discovered that people overspend with various credit cards ,buying goods. And they are not worried about returning the borrowed money. This it is our turn to be concerned about this kind of consumer confidence.。

商务英语中级试题及答案一、听力理解（共20分）1. 根据所听对话，选择正确的答案。

A. 会议将在下午3点开始。

B. 会议将在下午4点开始。

C. 会议将在下午5点开始。

D. 会议将在下午6点开始。

[答案：B]2. 根据所听对话，选择正确的答案。

A. 客户对产品非常满意。

B. 客户对产品有些不满。

C. 客户对产品非常不满。

D. 客户对产品没有意见。

[答案：A]3. 根据所听对话，选择正确的答案。

A. 订单将在下周一发货。

B. 订单将在下周二发货。

C. 订单将在下周三发货。

D. 订单将在下周四发货。

[答案：C]二、阅读理解（共30分）1. 阅读以下商务邮件，并回答问题。

Dear Mr. Smith,We are pleased to inform you that your order has been processed and will be shipped out within the next 48 hours. Please find the attached invoice for your records.Best regards,John Doe问题：订单将在多长时间内发货？A. 24小时内B. 48小时内C. 72小时内D. 96小时内[答案：B]2. 阅读以下商务邮件，并回答问题。

Dear Ms. Johnson,Thank you for your inquiry regarding our new product line. We will provide you with a detailed product catalog and a price list next week.Looking forward to your response.Best regards,Jane Smith问题：客户将何时收到产品目录和价格表？A. 本周B. 下周C. 两周后D. 一个月后[答案：B]三、完形填空（共20分）阅读下面的商务文章，从所给选项中选择最合适的一项填入空白处。

WRITINGPART ONEYou work for a company which is going to buy a set of equipment from China. You are asked to translate a lot of specifications and instructions within four months, which is impossible. Therefor you decide to advertise for two experienced translators as soon as possible.. Write a short note to Mr. Max Remington ,the Public Relation‘s manager. Ask for an advertisement for two translators.. Explain the reason.. Mention your urgency.. Write 30-40 words on your Answer Sheet.PART TWOYou work in the Market Survey institute. After careful research ,you receive four charts.Read the following charts which show , the trend of consumer confidence, real hourly wages, employment and credit development. The years are given ,while the other numbers are not presented. But the lines in the charts clearly show , the directions of development.. Use the information in the charts to write a report (about 100- 120 words) analyzing the reason why the consumer confidence increases.. Write on your Answer Sheet.写作部分参考答案(Sample for reference)PART ONE .Dear Mr. Max Remington ,As our company is purchasing a set of equipment ,a lot of materials -have to be translated, which is impossible to do within four months. Could you advertise for two experienced translators in the newspapers? It is urgent.PART TWONear the end of 1994, people suddenly become "rich‘’, buying a lot of things. We have received the report that the real hourly wages of workers become even less ,so they do not have enough money to buy so many things. Although the employment is rising towards the end of 1994 ,the growth is very slow. Therefore ,not many people find jobs to earn enough money to buy goods. Then where does the big consumer confidence come from? We have discovered that people overspend with various credit cards ,buying goods. And they are not worried about returning the borrowed money. This it is our turn to be concerned about this kind of consumer confidence.WRITINGPART ONEMr. Lee is going to buy a large amount of electronic components from your company. He also shows an interest in your company‘s PCX phone machine, which is in the charge of Mr. Angus Beard, your colleague. Mr. Lee would like to bring 10 samples and some brochures back home to make a trial sale.. Write a short note to Mr. Angus Beard ,one of your colleagues.. Tell him the fact that Mr. Lee is interested in PCX phone.. Mention the number he wants to have.. suggest their direct contact.. Write 30-40 words on your Answer Sheet.PART TWOYou are a clerk in Lucky Tourism Company. You are responsible for arranging travelling lines. One day ,you received the data as follows :Read the following table which shows the changes in the way people spend their holidays. The table divides the tourism business into four parts ,telling the different percentages in 1980 and in 1990 ,from which you will notice the trend of current tourism business.. Use the information in the table to write a short report (about 100-120 words) emphasizing changes of the main business for your company.. Write on your Answer Sheet.WHERE PEOPLE SPEND THEIR HOLIDAYS1980 1990Travelling abroad 12% 23%Going to seaside 38% 32%Camping 9% 35%Staying at home 41% 10%T otal 100% 100%写作部分参考答案(Sample for reference)PART ONEDear Mr Beard,Mr. Lee ,one of my old clients ,has interest in our PCX phone machine. He would like to bring 10 samples and some brochures back home to make a trial sale. You may contact him directly on Tel 3108881.PART TWONowadays, less people like to spend their holidays at home. More people go camping outside or even travel abroad. The changes are caused mainly by three factors. First ,people become more open. Instead of staying at home, they visit foreign countries to know the different races. Secondly ,in the 1990s , house wives are more free from the heavy housework with more and more household utensils. Families are very happy to spend holidays outside with mothers or wives. Thirdly, travelling abroad can also mean enjoying comfortable weather in another country. Therefore less people go to crowded seaside ,they turn to other ways.WRITINGPART ONEYou have received a fax from a customer who in the fax complained that he had received 100 green colour bicycles instead of 50 green and 50 blue colour bicycles. In order to solve the problem and find out the facts ,you write a short note to the warehouse.. Write a short note to Mr. Randy Simon ,who is in charge of delivering goods from warehouse.. Tell him about the claim.. Mention the date of delivery.. Ask for the duplicate invoice. .. Write 30-40 words on your Answer Sheet.PART TWOyou work for Alla ,a shop which sells upmarket clothing. You are asked to find a way to increase the profits of your shop.Read the following figure showing the results of a survey of two upmarket specialty shops.Point A refers to your shop. Point B refers to Betty Fashion shop ,your main competitor, near your shop. . Use the figure to write a report (about 100- 120 words)recommending ways of improving the quality and pricing of your shop.. Write on your Answer Sheet.写作部分参考答案(Sample for reference)PART ONEDear Mr. Simon,A customer complained that he had received 100 green coloured bicycles instead of 50 green and50 blue colour bicycles ,which had been shipped on 11th May. Could you please send me the immediate invoice under contract No. TXI 2- 1 in duplicate?PART TWOBoth Betty Fashion Shop and our shop are in city centre ,therefore ,we have almost the same customers. But there exists a fact that customers are more likely to spend their money in Betty shop. After careful research ,we notice that ,although Betty shop has higher prices ,they also have more fashionable clothes. Compared with Betty Shop, our real prices are not high, but the comparative prices to fashion are high. Therefore ,if our shop decides to increase the profits, we`should purchase highly fashionable clothes ,at least as fashionable as Betty Shop ,with the prices lower than Betty Shop's. As .customers hate increasing prices ,it is better to do this gradually.WRITINGPART ONEThe staff in your office decided to spend holidays together this year. While reading the new you are attracted by the advertisement of the Grand Palazzo Hotel in Italy. No one in your office has ever been to Italy. So you want your secratary to contact the hotel through telephone.. Write a short message to Ms. Emily Malan ,your secretary.. Suggest the Visit to Italy.. Give the hotel telephone number to her.. Ask her to contact with that hotel.. write 30-40 words on your Answer Sheet.PART TWOYou work for Global institute inc. , which produces softwares. You are responsible for Quality Management System.Study the following graph which shows the effort taken by your company and IBI Inc , your main competitor. In the graph ,the Quality Management is divided into five parts.. Use the information in the graph to write a short report (about 100 120 wards) suggesting ways of improving the quality management of your company.. Write on your Answer Sheet.写作部分参考答案(Sample for reference)PART ONET o : EmilyAs on one in the office has been to Italy, it will be a good idea to visit it. We may stay in the Grand Palazzo Hotel and the telephone is 809. 775. 3333. Please contact them to get further information.PART TWOHow to improve Quality Management System with limited capitals? That is the key to success.After careful study of IBI Inc 'our main competitor ,we find that they spend some money in Customer Service and Vender inspections which are vital to Quality Management. As we know, softwares are developed quickly. Customers and venders know clearly what they need. Therefore, we should develop programmes based on information through Customer Service and Vender inspections. Another fact with our attention is that although IBI Inc.’s Plant productivity is not high, they can sell out their new, high-quality softwares quickly as they have a very good Quality Control System. Therefore, we should adjust the capitals.。

商务英语中级考场写作范文对于有的考生来说，中级的写作还是比较难的，但是只要勤加练习还是可以取得不错的成绩的，下面，为大家带来一篇商务英语中级考场写作范文。

Sales have fallen recently because, although our packaging is functional, it is unattractive. I think we should develop new and appealing designs. Could you please attend a meeting in the boardroom at 10.00 am tomorrow to discuss this matter? (43 words)PART TWOMr. Lui, Sales Production PersonnelI am sorry that I may be unable to meet at the times arranged on Tuesday and Wednesday, as I shall now be having urgent discussions with an important visitor from Singapore. Our discussions should last two days, but, if they can be squeezed into less time, I may be able to meet the Production Personnel as previously arranged. However, Ishall try to let you know by 5.00 pm on Tuesday afternoon and, if necessary, arrange another time for our meeting. In any case, since I shall definitely be busy on Tuesday afternoon, I wonder if I might now see Mr. Luis at 9.00 am on Thursday.附：商务英语中级信件结尾写法一般结尾：I look forward to receiving yourreply/order/products/ect.Looking forward to hearing from you.如果你在信件中提供了信息：I hope that this information will help you.Please contact me if you need any further information.Please feel free to contact me if you have any further questions.Please let me know if you need any further information.。

2019年范文剑桥商务英语(BEC)中级阅读及答案-优秀word范文本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==范文剑桥商务英语(BEC)中级阅读及答案Finding the right peopleWhen a small company grows, managers must take on many new roles. Besides the day-to-day running of the business, they find themselves responsible for, among other things, relations with outside investors, increased levels of cashflow and, hardest of all, recruitment.For most managers of small and medium-sized enterprises, the jobof searching for, interviewing and selecting staff is difficult and time-consuming. ___(0) G___. Interviewing, for example, is a highly skilled activity in itself.“We have found the whole process very hard,” says Dan Baker, foundin g partner of a PR company. “In seven years we have grown from five to eighteen staff, but we have not found it easy to locate and recruit the right people.” ___(8)___. As Dan Baker explains, “We went to one for out first recruitment drive, but they took a lot of money in advance and didn’t put forward anybody suitable. In the end we had to do it ourselves.”Most recruitment decisions are based on a pile of CVs, a coupleof short interviews and two cautious references. David Rowe, a business psychologist, studied how appointments were made in five small companies. He claims that selection was rarely based in clear criteria. ___(9)___. This kind of approach to recruitment often has unhappy consequences for both employers and new recruits.Small companies often know what kind of person they are looking for. ___(10)___. According to David Rowe, this mean that small company managers themselves have to devote more time and energy to recruitment. It shouldn’t be something that is left to the evenings or weekends.Many companies start the recruitment process with over-optimistic ideas about the type of person that will fit into their team. “It’s。