产品经理管理实战训练（Product manager training）[training] no.:[training]:Analysis of product management patterns and the case1, to create a full range of product manager2, the product manager's adviceThe best mode of product management, industry 34, case study: growing painsThere are 5 problems, the industry product managerWhat is the difference between the 6, a product manager and project manager? How to locate?7, the product manager in the matrix organization structure mode of operation and cross department product teamTwo, the new product market managementAnalysis of 1 typical problems, usually exist in the market managementThe relationship between the 2, the market management process and product development process3, the market management process:1) how to correctly understand the marketThis competition modelNo......2) market segmentationCause analysis -- market segmentationThis demo: "market map"After the market segmentation "seven step into the poem" Analysis of FAB EThis demo: "market segmentation".3) product portfolio analysisThis product portfolio of business positioning analysis After the Ansoff matrixMethod and process -- product roadmap planningThis presentation: "generation process roadmap planning" This presentation: "the evaluation elements roadmap planningform"4) business planThis demo: "business plan template" (including Word and PPT) 4, the market demand management process:1) market demand management process introduction2) KANO model3) methods demandThis demo: "demand specification"It needs collecting system4) Abstract: user interview method ladderAfter the customer demand description statementIt needs finishing: Affinity DiagramThis evaluation method of customer demand: $APPEALS, AHPAfter the presentation and Walkthrough: $APPEALS elements a case companyThree, new product development and managementConnection 1, market management and product development managementPresentation: project task book2, the industry's best product management team level3, consulting project demonstration: focus on the work in each stage of the structured product development process and product manager4, monitoring project: four plan system, project reporting mechanism, sensitivity analysisFour, new product listing management1, listed the concept and includes business support2, demo: combine product development flow chart share portfolio management of listed: issued strategy (plan), and issued a formal release preparation (preparation / letter of release announcement), write summary3, the new products listed in "1 - 5 - 1" strategy4, a walkthrough: Zen product sales5, market effect evaluationFive, how the product manager to manage the whole product team1, product manager management methods1) time management2) 28 principles3) cask principle4) fishbone2, case study: how different types of counseling team members 3, demo: KPI index of a company's senior R & DKPI index of 4, the product manager1) presentation: "KPI index specification product manager"2) presentation: "KPI index" research and development team Responsibility and quality of model six, product manager 1, product manager responsibilities2, demo: "product manager instructions"3, product manager competency modelThe ability to model 4, product manager5, product manager qualification standard1) presentation: "Product Manager Competency Rating Scale"2) presentation: "dry" product manager job standard set6, demo: a company "product manager manual"Seven, product manager trainingProduct manager, 1 training methods commonly used: job rotation, self criticism, mentoring, to participate in the study2, the official product manager training method -- resource pool3, what is the name of the resource pool1) the establishment of a pool of resources to2) the principle of establishing the resource pool3) resource pool operation processAfter the screening of the product managerThis product manager interviewThis training product manager candidatesThis release candidate4) operation mechanism of resource pool and responsibilities5) three steps and plan to promote the work of the resource poolAfter the start-up phaseThis phase of the inventionAfter the implementation phase[object] training:CEO/, general manager of enterprise development, the company General Manager / Deputy General Engineer / technical director, HR Director, product line director, product manager and Brand Manager / Project Manager, PMO (Project Management Office) members, marketing director as well as related to product management stakeholders...... Etc..[Objective] training:Professional experience 1, share of R & D management consulting enterprises, through the interactive scene to help students sort out the scheme for product management2, grasp the value chain development, focus on the development of value creation, value evaluation and value distribution of the link3, set up by the drilling method to grasp the method of market management and market management system4, understand the product output process planning5, understand the product manager in product development team responsibilities6, grasp the new products to market portfolio play7, master the product team management method8, understand the product positioning, quality requirements and manager of product manager training9, share the case data of performance management consulting project of the more than 20 lecturers (templates, forms, sample......) Good practice, to return to their company after making student training[training fee]: 2600 (unit: yuan) (Note: price and start time and place to the training course for channel display page. ) (including training, training materials, and on the two day lunch, afternoon tea, etc.)The lecturer [information]:Zhang Yongjie - education background and previous positions:Education background: Bachelor of engineering, Xi'an Jiao Tong University, master of management, has worked at HUAWEI & MINDRAY in 1999 after graduating from the master.Once a job: Project Manager, deputy manager, product manager and project management departmentThe work experience:Zhanpai R & D management experts, long-term invited to Guangdong Province Enterprise Association, Shenzhen hi tech Industry Association and other industry associations, the R & D management courses.The management of high-tech enterprises for many years of product development and management, product development experience, has served as project manager, project manager and product management department manager, in the long-term development of management practice has accumulated rich experience in technology and management.In a well-known domestic communications company (HUAWEI) (1999.06-2004.01) during the work, has engaged in product development, project management and marketing planning etc.,And as the implementation of group members and the international top R & D management consultant to promote the company R & D management reform in R & D and customer service service system.In a bio medical equipment company (MINDRAY) (2004.02-2006.04) during the work, served as deputy manager of development management department, during the tenure of targeted research and development management industry best practices with the combination of the status of the company, establish andoptimize the comprehensive development management system. At the same time as the internal trainer, with rich management experience in R & D.After engaged in research and development, management consulting, successively as core members of the project and the project manager successfully completed the construction of nearly 20 R & D project management consulting system and landing (including market demand and product planning, product development process system, project management system, human resources, R & D module) with rich consulting experience in the implementation of development projects management and system design, product development process.Zhang completed open course nearly 300 games, nearly 100 training field, and successfully completed nearly 20 R & D management consulting projects, training a total of over more than 3000 enterprises, training and counseling of students had more than million, customer satisfaction reached more than 92%, to solve real product development, product and product public management problems for the enterprise, thus greatly enhance the enterprise product management, product development management value.(click the corresponding icon or add as a friend to contact; online time:)。
