长安大学
本科毕业设计外文翻译
院（系）: 建筑工程学院
专业班级: 工程管理（01）
学生姓名:
学号 ; 2802080127
指导教师 :
完成日期 : 2012年03月25日
要求
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2、外文翻译译文内容应与学生的专业或毕业设计（论文）内容相关，不得少于3000印刷符号。
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4、年月日等的填写，用阿拉伯数字书写，要符合《关于出版物上数字用法的试行规定》，如“2012年2月28日”。
Building engineering bidding
Yang Cao a,*, Shuhua Wang b, Heng Li a
aDepartment of Building and Real Estate, Hong Kong Polytechnic University, Hong
Kong, China
bState Key Laboratory of Novel Software Technology, Nanjing University, Nanjing
210093, China
Abstract
Nowadays in the engineering construction industry, the market which is characteristic for project bidding, has formed. The construction companies,which want to create good benefits, have to control their cost and improve management to enhance the capacity of adapting and competing in this market. This article focuses on how to decrease cost and increase income so as to control the construction cost effectively. bidding documents should be well formulated ,which is the improtment to a successful bidding and direct influence the success or failure of the bidding
work.Becasue the success or failure of the bidding for the survival and development of enterprise has a direct impact, so we have a high quality, improve the bid documents of the unit, prevent invalid and successful pass mark appear, become a research topic.
[key] : bidding drawbacks of unfair competition countermeasures
Bidding is a form of project transactions, project bidding process is to determine the successful bidder and the cost of the process and the price of the project, project bidding work of a very important link, do a good job bidding to determine the price, we can effectively control construction costs, and create a fair and equitable market environment, create orderly competition mechanism. Bidding in construction activities, construction enterprises in order to tender invincible works to be successful, And from the contracted projects profitable, it needs to integrate various subjective and objective conditions, the tender research strategy determine tender. Tender bidding strategy, including pricing strategies and skills. All of the strategies and skills from the numerous contractors bidding on the accumulated experience and objective understanding of the law and of the actual situation understanding, but also with the contractor's decision-making ability and courage are closely related.
Bidding documents is the general programme and play book of the bidding activity through the process of bidding. The bidding documents will specify that How to conduct each bidding work, how to dispatch bidding documents, the requirements for tenderer,how to rate and decide bidding and the procedures of bidding. Therefore, the personnel who is responsible for prepare bidding documents should first have a general view of the bidding work, include all the requirements and arrangements into
the bidding documents. If meet problems that have not been considered previously, then resolve them one by one during the preparation. The course of bidding documents preparation is also the course of making bidding scheme .
In another respect, bidding documents is also the legal instuments. Besides relevant law and rules, the bidding documents are the common game rules that bidder,bidding agent and tenderer should subject to through the bidding. Bidding documents are the legal instuments that all the three bidding related parties should subject to, have legal force, therefore, the bidding documents -making personnel required to have the awareness and quality of leagal in order to reflect the fair, just and legal requirement in the bidding documents.
In building engineering bidding law enforcement and the practice of project construction supervision system on standardizing China's construction market, improve the construction quality and played an active role. But in the process of implementing exist some disadvantages, needs to perfect, enrich and improve. This project bidding documents in accordance with the bidding law of the People's Republic of China for bidders, bidding regulation, enterprise strictly, put forward to bidders professional requirements of project profile was illustrated.
Nowadays in the engineering construction industry, the market which is characteristic for project bidding, has formed. The construction companies,which want to create good benefits, have to control their cost and improve management to enhance the capacity of adapting and competing in this market. This article focuses on how to decrease cost and increase income so as to control the construction cost effectively.
In building engineering bidding law enforcement and the practice of project construction supervision system on standardizing China's construction market, improve the construction quality and played an active role. But in the process of implementing exist some disadvantages, needs to perfect, enrich and improve. This project bidding documents in accordance with the bidding law of the People's Republic of China for bidders, bidding regulation, enterprise strictly, put forward to bidders professional requirements of project profile was illustrated.
The practice of project bidding purpose is to market competition of openness, fairness and justice. However, due to the construction market development is not standard, management system and the experience of inadequate, architectural engineering bidding in concrete operation exist in ACTS of unfair competition, and some drawbacks. This obviously violate the bidding, the bidding process, and will lose its significance for other bidder fails to bid is unjust, disturbed the bidding (project contracting market economic order, for activities), this kind of behavior must be prohibited, only in this way can we make construction engineering competitive trading activity lawfully healthy. This subject will I learned and social practice, present situation and construction project bidding system is expounded, and the disadvantages of bidding for construction project with ACTS of unfair competition
phenomenon and analysis of causes, and finally make corresponding preventive countermeasures.
Construction cost management system, both theoretical discussion, but also need to practice innovation. Under the conditions of market economy, project cost management, competitive and orderly market for construction management services platform structures. In such a premise, the original scale and method of valuation is inappropriate, and this needs to be reformed and improved. The spirit of "the government's macro regulation and control, enterprise autonomy offer, the market will price" principle, to implement the implementation specification bill of quantity. Inventory Valuation bidding activities are based on market economy mechanism, based on legal, scientific, fair, open and reasonable way to determine the winning bidder of an economic activity. Bidding is bidding activities constitute two basic aspects. The bidding activity is merely that by bidding to choose the one with the work
Construction process capability, moderate cost, quality is excellent, short duration of construction enterprises, and this is the ultimate goal tender. I have participated in internships over the course of the project bidding, and completed over part of the calculation of quantities, combined with graduate experience in the design process, a brief analysis of the mode Quantities Call for Tender
The meaning of risk and risk characteristics of the general construction, the lowest price sealed bidding construction method produces several risks and incentives, according to their characteristics discussed the feasibility of risk control and prevention. Comparison of engineering and engineering security risk management, insurance, similarities and differences between the two projects and benefits; construction project bidding and tendering process characteristics of human behavior is analyzed to reveal the bidder's risk appetite and behavioral characteristics with changes in the external environment change, when the default punishment is light, the bidder preference appetite for risk and default penalties, with the increase exceeds a certain value, the risk of bidders to show preference for behavior change to avoid the risk of penalties, the greater the bidder biased in favor of a more risk-averse behavior, the results of the control and prevention of risk behavior of bidders has an important and practical significance
Construction Cost Management from the "quantity-one price" plan model to "price of separation volume" model of the market, and gradually establish a market price-based price formation mechanism, the price of the decision in the hands of the parties involved in the market, and ultimately the allocation of resources through the market in order to realize through the market mechanism to decide on project cost. This will standardize the construction market-competitive behavior and the promotion of project bidding mechanisms play an important role in innovation. It can be said that the implementation of the project bill of quantities is a project cost management system in our country a big step forward, but also in China's accession to the WTO, the global construction industry a powerful tool for peer competition.
With the construction of in-depth development of the market, the traditional fixed pricing model no longer suited to market-oriented economic development needs. In order to adapt to the current project bidding by the market needs of a project cost, we must work on the existing valuation methods and pricing model for reform, the implementation of projects bill pricing. Engineering is a list of pricing model and adapt to the market economy, allowing independent contractor pricing through market competition determine prices, with the international practice of pricing model. With the bill pricing model projects to promote, in accordance with international bidding practices is imperative. Therefore, "the lowest reasonable price of the successful bidder" My future is the most important evaluation methods. At this stage due to the implementation of projects bill pricing model and the problems mainly against China at this stage " in the minimum reasonable price of the principles of the successful bidder, most contractors have not yet set up their own enterprises of scale, companies unable to determine the reasonable Cost. This article is a scientific and fast set "reasonable cost" to study the key. First, from the project cost of the basic concept, of the engineering bill pricing model under the cost structure, to accurately predict costs of the project provided the basis, considering the average cost of the social cost to individual enterprises and the tender stage of the cost estimates. Followed through on fuzzy math and technology for smooth in-depth analysis, through "close-degree," the concept of reasonable fuzzy math and exponential smoothing technologies, construction of the project cost vague prediction model, and in accordance with the relevant information and statistics Information and experience to establish a "framework structure," the comparison works Construction Cost Management from the "quantity-one price" plan model to "price of separation volume" model of the market, and gradually establish a market price-based price formation mechanism, the price of the decision in the hands of the parties involved in the market, and ultimately the allocation of resources through the market in order to realize through the market mechanism to decide on project cost. This will standardize the construction market-competitive behavior and the promotion of project bidding mechanisms play an important role in innovation. It can be said that the implementation of the project bill of quantities is a project cost management system in our country a big step forward, but also in China's accession to the WTO, the global construction industry a powerful tool for peer competition.
A healthy bidding system should be in accordance with the "open, fair and justice" and the principle of good faith, and establish a unified, open, competitive and orderly construction market. In view of the current problems existing in the bidding process, adopt regulations, and formulate and perfect the institution, strengthening process supervision measures, they can better regulate construction market order, prevent corruption from its source, purify construction market, promote the construction market order progressively toward standardization, institutionalized, and constantly improve the quality and level of the bidding work.
References
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建筑项目招投标
杨曹*,王建民,b, 李亨
a建筑部门和房地产、香港理工大学、香港、中国
b国家重点实验室的小说软件技术、南京大学、南京210093,中国
摘要
目前在工程建设项目行业中，以工程招投标为特征的建筑市场已经形成，施工企业为创造良好经济效益，必须严格控制成本，加强成本控制管理，才能提高市场适应能力和竞争力。本文从降低成本、增加收入两方面阐述对施工成本的有效控制。投标文件的编制是投标工作的一个重要环节，直接影响投标工作的成败，投标的成败对企业的生存和发展有着直接的影响，因此要编制出高质量的投标文件，提高单位的中标率，防止无效标及废标出现。
【关键词】：招投标不正当竞争防范对策
招标投标是一种工程交易形式，工程招投标的过程就是确定中标人和工程价格的过程，而工程价格的确定，是工程招投标工作中非常重要的一个环节，搞好招投标工程的价格确定工作，可以有效地控制工程造价，创造公平、公正的市场环境，营造有序竞争的机制。在建筑工程招标投标活动中，建筑施工企业要想在投标中立于不败之地，中标得到工程，然后又要从承包工程中赢利，就需要综合考虑各种主观条件与客观因素、研究投标策略，确定投标方法。
投标策略包括投标策略和作价技巧。所有的策略和技巧来自承包商的无数次投标的经验积累以及对客观规律的认识和对实际情况的了解，同时也与承包商的决策能力和魄力息息相关。
从招标进程上讲，招标文件是招标活动的总纲和剧本。每项招标工作如何开始，如何发出招标文件，对投标人有什么要求，如何评标，如何决标，招标程序是什么，都在招标文件中做出规定，所以编制招标文件的人员首先要对本次招标工作有一个全局性的认识，把本次招标的要求和安排反映到招标文件当中，在编制当中也会遇到事先没有想到的问题，那就在编制当中逐一解决，编制招标文件的过程也是制定招标方案的过程。
从另一个意义上来讲，招标文件也是法律文件，除了相关的法律法规外，在招标的全过程中招标人，投标人，招标代理机构共同遵循的游戏规则就是招标文件，这是参加招标工作三方人士必须遵循的法律文件，具有法律效力，所以编制招标文件的人员须有法律意识和素质，在招标文件中体现出公平、公正、合法的要求。
我国建筑工程招投标法实施以及工程施工监理制度的实践，对规范我国建筑市场、提高建筑工程施工质量，起到了积极的作用。但是在实施过程中存在不少缺陷，需要完善、充实和提高。本工程招标文件根据《中华人民共和国招投标法》规定，对投标人，投标企业进行严格把关，对竞标者提出了专业性的要求，对工程的概况进行了说明。
目前在工程建设项目行业中，以工程招投标为特征的建筑市场已经形成，施工企业为创造良好经济效益，必须严格控制成本，加强成本控制管理，才能提高市场适应能力和竞争力。本文从降低成本、增加收入两方面阐述对施工成本的有效控制。
我国建筑工程招投标法实施以及工程施工监理制度的实践，对规范我国建筑市场、提高建筑工程施工质量，起到了积极的作用。但是在实施过程中存在不少缺陷，需要完善、充实和提高。本工程招标文件根据《中华人民共和国招投标法》规定，对投标人，投标企业进行严格把关，对竞标者提出了专业性的要求，对工程的概况进行了说明。
实行工程招投标的目的是为了市场竞争的公开、公平、公正。但是，由于建筑市场发育尚不规范，管理体制的束缚以及经验不足等原因，建筑工程招标投标在具体操作中还存在不正当竞争行为和一些弊端。这显然违背了招投标的目的，整个招标投标过程也就失去了意义，对其他未中标的投标人来讲也是不公正的，扰乱了招投标（工程承发包市场）经济活动秩序，对于这类行为必须予以禁止，只有这样，才能使建设工程竞争性交易活动依法健康运行。因此本课题将结合本人所学及社会实践，对目前的建设工程招投标制度及现状进行阐述，并针对建设工程招投标存在的弊端与不正当竞争行为现象及产生原因进行分析，最后做出相应的防范对策研究。
造价管理体系的建设，既包括理论上的探讨，又需要实践中的创新。市场经济条件下的工程造价管理，要为建筑市场有序竞争搭建管理服务平台。在这样一个大前提下，原有的定额和计价方法是不适应的，这就需要改革和完善。本着“政府宏观调控、企业自主报价、市场形成价格”的原则，来推行实施工程量清单计价规范。清单计价模式下招投标活动是建立在市场经济运行机制下，依据法律程序，以科学、公正、公开合理的方法确定中标人的一种经济活动。招投标是构成招标投标活动中两个最基本的环节。而招投标活动，无非是想通过招标，选择一家具有工
工程施工能力、造价适中、质量较优、工期较短的施工企业，这也是进行招标的最终目的。本人在实习过程中曾参与过多个项目的招投标工作，并完成过部分工程量清单的计算，结合毕业设计过程中的体会，简要分析一下工程量清单计价模式下的招投标工作。
从风险的内涵和建设工程一般性风险特点出发，了建设工程最低价格密封招标法的几种风险及其产生的诱因，根据其特性探讨了风险控制与防范的可行性。比较了工程担保与工程保险这两种工程风险管理异同与优点；并对建设工程招投标过程中的投标人的行为特征进行了分析，揭示投标人的风险偏好行为特征随着外部环境的改变而变化，当违约惩罚较轻时，投标人偏向于追求风险，而随着违约惩罚标准加大超过某一值后，投标人表现出的风险行为改变为偏向于规避风险，惩罚标准越大投标人行为偏向于更加规避风险，这一结果对控制和防范投标人的行为风险具有重要的与现实意义。
工程造价管理由“量价合一”的计划模式向“量价分离”的市场模式转变，逐步建立市场形成价格为主的价格机制，把价格的决定权交给参与市场的各方，并最终通过市场来配置资源，从而真正实现通过市场机制决定工程造价。这对规范建筑市场的竞争行为和促进工程招标投标机制的创新发挥重要作用。可以说，实行工程量清单计价是我国工程造价管理制度的一大进步，也是在我国加入WTO后，与全球建筑业同行竞争的有力工具。
随着工程建筑市场的深入发展，传统的定额计价模式已不适应市场化经济发展的需要。为了适应目前工程招投标由市场形成工程造价的需要，必须对现行工程计价方法和计价模式进行改革，实行工程量清单计价。工程量清单计价模式是一种与市场经济相适应的、允许承包单位自主报价、通过市场竞争确定价格、与国际惯例接轨的计价模式。随着工程量清单计价模式的推广，按国际惯例招标投标势在必行。因此“最低合理价中标”是我国今后最主要的评标办法。现阶段因实施工程量清单计价模式而出现的问题主要有，针对我国现阶段《招标投标法》中规定的最低合理价中标的原则，多数承包商尚未建立自己的企业定额，无法确定企业的合理成本。本文就是以科学、快捷的确定“合理成本价”为研究的关键。首先从工程成本的基本概念入手，分析了工程量清单计价模式下的成本构成，为准确预测工程成本提供了基础，综合考虑了社会平均成本和企业个别成本来进行投标阶段的成本估算。其次通过对模糊数学和指数平滑技术的深入分析，通过“贴近度”的概念，合理的将模糊数学与指数平滑技术结合起来，构建了工程成本模糊预测技术的数学模型，并根据统计的有关参考资料和经验建立了“框架结构体系”的对比工程
一个健康的招投标制度应该是按照“公开、公正、公平”和诚实信用的原则，建立起统一、开放、竞争、有序的建筑市场。针对当前招投标过程中存在的问题，采取完善法规、明确职责、健全机构，强化过程监督等措施，才能更好地规范建筑市场秩序，从源头上遏止腐败，净化建筑市场，促进建筑市场秩序逐步走向规范化，法制化的轨道，不断提高工程招投标工作的质量和水平。
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forced concrete structure reinforced with an overviewRein Since the reform and opening up, with the national economy's rapid and sustained development of a reinforced concrete structure built, reinforced with the development of technology has been great. Therefore, to promote the use of advanced technology reinforced connecting to improve project quality and speed up the pace of construction, improve labor productivity, reduce costs, and is of great significance. Reinforced steel bars connecting technologies can be divided into two broad categories linking welding machinery and steel. There are six types of welding steel welding methods, and some apply to the prefabricated plant, and some apply to the construction site, some of both apply. There are three types of machinery commonly used reinforcement linking method primarily applicable to the construction site. Ways has its own characteristics and different application, and in the continuous development and improvement. In actual production, should be based on specific conditions of work, working environment and technical requirements, the choice of suitable methods to achieve the best overall efficiency. 1、steel mechanical link 1.1 radial squeeze link Will be a steel sleeve in two sets to the highly-reinforced Department with superhigh pressure hydraulic equipment (squeeze tongs) along steel sleeve radial squeeze steel casing, in squeezing out tongs squeeze pressure role of a steel sleeve plasticity deformation closely integrated with reinforced through reinforced steel sleeve and Wang Liang's Position will be two solid steel bars linked Characteristic: Connect intensity to be high, performance reliable, can bear high stress draw and pigeonhole the load and tired load repeatedly.
零售企业营销策略中英文对照外文翻译文献(文档含英文原文和中文翻译)
译文： 零售企业的营销策略 Philip Kotlor 今天的零售商为了招徕和挽留顾客，急欲寻找新的营销策略。过去，他们挽留顾客的方法是销售特别的或独特的花色品种，提供比竞争对手更多更好的服务提供商店信用卡是顾客能赊购商品。可是，现在这一切都已变得面目全非了。现在，诸如卡尔文·克连，依佐和李维等全国性品牌，不仅在大多数百货公司及其专营店可以看到，并且也可以在大型综合商场和折扣商店可以买到。全国性品牌的生产商为全力扩大销售量，它们将贴有品牌的商品到处销售。结果是零售商店的面貌越来越相似。 在服务项目上的分工差异在逐渐缩小。许多百货公司削减了服务项目，而许多折扣商店却增加了服务项目。顾客变成了精明的采购员，对价格更加敏感。他们看不出有什么道理要为相同的品牌付出更多的钱，特别是当服务的差别不大或微不足道时。由于银行信用卡越来越被所有的商家接受，他们觉得不必从每个商店赊购商品。 百货商店面对着日益增加的价格的折扣店和专业商店的竞争，准备东山再起。历史上居于市中心的许多商店在郊区购物中心开设分店，那里有宽敞的停车场，购买者来自人口增长较快并且有较高收入的地区。其他一些则对其商店形式进行改变，有些则试用邮购盒电话订货的方法。超级市场面对的是超级商店的竞争，它们开始扩大店面，经营大量的品种繁多的商品和提高设备等级，超级市场还增加了它们的促销预算，大量转向私人品牌，从而增加盈利。 现在，我们讨论零售商在目标市场、产品品种和采办、服务以及商店气氛、定价、促销和销售地点等方面的营销策略。 一、目标市场 零售商最重要的决策时确定目标市场。当确定目标市场并且勾勒出轮廓时，零售商才能对产品分配、商店装饰、广告词和广告媒体、价格水平等作出一致的决定。如沃尔玛的目标市场相当明确：
Study on Project Cost Control of Construction Enterprises By: R. Max Wideman Abstract With the increasing maturity of construction market, the competition between construction enterprises is becoming fierce. The project profit is gradually decreasing. It demands that all construction enterprises enhance their cost control, lower costs, improve management efficiency and gain maximal profits. This paper analyses the existing problems on project cost control of Chinese construction enterprises, and proposes some suggestions to improve project cost control system. Key Words ：Construction enterprises, Project management, Cost control After joining the WTO, with Chinese construction market becoming integrated, the competition among architectural enterprises is turning more intense. Construction enterprises must continually enhance the overall competitiveness if they want to develop further at home and abroad construction market. Construction Enterprises basically adopt the "project management-centered" model, therefore, it is particularly important to strengthen project cost control. 1.The Current Domestic Project Cost Classification and Control Methods Cost refers to the consumption from producing and selling of certain products, with the performance of various monetary standing for materialized labor and labor-consuming. Direct and indirect costs constitute the total cost, also known as production cost or manufacturing cost. Enterprise product cost is the comprehensive indicator to measure enterprise quality of all aspects. It is not only the fund compensation scale, but also the basis to examine the implementation of cost plan. Besides, it can provide reference for product pricing According to the above-mentioned definition and current domestic cost classification, construction project cost can be divided into direct costs and indirect costs. Direct costs include material cost, personnel cost, construction machinery cost, material transportation cost, temporarily facility cost, engineering cost and other direct cost. Indirect costs mainly result from project management and company's cost-sharing, covering project operating costs (covering the commission of foreign projects), project's management costs (including exchange losses of
本科毕业设计（外文翻译） 题目居住区交往空间规划与设计 院（系部）xxx学院 专业名称xx 年级班级xx 学生姓名xx 指导教师xx xx 年xx 月x 日 Planning and Design of Association Space of residential District
Xia dong liang 【Abstract】:The association space refers to the indoor and outdoor space for communication between residents.The article presents an overall discussion of the necessity，hierarchy and functionality of association space,with a wish to create positive and healthy association atmosphere and stimulate good communication among residents so that the residential area can become a homeland full of love and harmony． 【Keyword】:residential area；association space；necessity；hierarchy；Functionality 【Foreword】：As the housing system reform and the rapid development of real estate, urban residential areas large urban settlements have emerged on the layout of residential buildings, public buildings, public green space, life and living facilities such as roads, to provide urban residents live in the community and The establishment, is an integral part of the city. Exchanges between the living room area residents is to communicate and exchange of indoor and outdoor space. At this stage, people's living standards greatly improved the living environment of continuous improvement district. Developers should not only focus on residential construction and the reasonable comfort, paying greater attention to the construction of residential environment. However, the current environment in the construction of residential areas, they are often the natural ecology of greening the environment is much more to consider, and the promotion of exchanges between the residents of the space environment to consider less, environmental construction can not meet the occupants of the psychological characteristics and needs. From the basic physiological needs gradually to meet the psychological and cultural fields of promoting a higher level, the residential area is not only the function of living, but also people's thinking and feelings of the local exchange. Therefore, the strengthening of exchanges between the residential areas of space construction, increase residential neighbourhood affinity, should be developed in the planning and construction of residential areas should also consider the issue. How to conduct exchanges between the residential areas of space planning and design, improve people's quality of life, the author of his own real estate development
顾客满意策略与顾客满意营销 原文来源：《Marketing Customer Satisfaction 》自20世纪八十年代末以来, 顾客满意战略已日益成为各国企业占有更多的顾客份额, 获得竞争优势的整体经营手段。 一、顾客满意策略是现代企业获得顾客“货币选票”的法宝随着时代的变迁, 社会物质财富的极大充裕, 顾客中的主体———消费者的需求也先后跨越了物质缺乏的时代、追求数量的时代、追求品质的时代, 到了20世纪八十年代末进入了情感消费时代。在我国, 随着经济的高速发展,我们也已迅速跨越了物质缺乏时代、追求数量的时代乃至追求品质的时代, 到今天也逐步迈进情感消费时代。在情感消费时代, 各企业的同类产品早已达到同时、同质、同能、同价, 消费者追求的已不再是质量、功能和价格, 而是舒适、便利、安全、安心、速度、跃动、环保、清洁、愉快、有趣等,消费者日益关注的是产品能否为自己的生活带来活力、充实、舒适、美感和精神文化品位, 以及超越消费者期望值的售前、售中、售后服务和咨询。也就是说, 今天人们所追求的是具有“心的满足感和充实感”的商品, 是高附加值的商品和服务,追求价值观和意识多元化、个性化和无形的满足感的时代已经来临。 与消费者价值追求变化相适应的企业间的竞争, 也由产品竞争、价格竞争、技术竞争、广告竞争、品牌竞争发展到现今的形象竞争、信誉竞争、文化竞争和服务竞争, 即顾客满意竞争。这种竞争是企业在广角度、宽领域的时空范围内展开的高层次、体现综合实力的竞争。它包括组织创新力、技术创新力、管理创新力、产业预见力、产品研发力、员工向心力、服务顾客力、顾客亲和力、同行认同力、社会贡献力、公关传播沟通力、企业文化推动力、环境适应力等等。这些综合形象力和如何合成综合持久的竞争力, 这就是CSft略所要解决的问题。CS寸代,企业不再以“自己为中心”,而是以“顾客为中心”；“顾客为尊”、“顾客满意”不再是流于形式的口号, 而是以实实在在的行动为基础的企业经营的一门新哲学。企业不再以质量达标, 自己满意为经营理念, 而是以顾客满意, 赢得顾客高忠诚度为经营理念。企业经营策略的焦点不再以争取或保持市场占有率为主, 而是以争取顾客满意为经营理念。因此, 营销策略的重心不再放在竞争对手身上而是放在顾客身上, 放在顾客现实的、潜在的需求上。当企业提供的产品和服务达到了顾客事先的期望值, 顾客就基本满意；如果远远超越顾客的期望值, 且远远高于其他同行, 顾客才真正满意；如果企业能不断地或长久地令顾客满意, 顾客就会忠诚。忠诚的顾客不仅会经常性地重复购买, 还会购买企业其它相关的产品或服务；忠诚的顾客不仅会积极向别人推荐他所买的产品, 而且对企业竞争者的促销活动具有免疫能力一个不满意的顾客会将不满意告诉16-20个人, 而每一个被告知者会再传播给12-15个人。这样, 一个不满意者会影响到二、三百人。在互联网普及的今天, 其影响则更大。据美国汽车业的调查, 一个满意者会引发8笔潜在的生意, 其中至少有一笔会成交。而另一项调查表明, 企业每增加5%的忠诚顾客, 利润就会增长25%-95%。一个企业的80%的利润来自20%的忠诚顾客；而获取一个新顾客的成本是维持一个老顾客成本的6倍。所以,美国著名学者唐?佩 珀斯指出: 决定一个企业成功与否的关键不是市场份额, 而是在于顾客份额。 于是, 企业纷纷通过广泛细致的市场调研、与消费者直接接触、顾客信息反馈等方式来了解顾客在各方面的现实需求和潜在需求。依靠对企业满意忠诚的销售、服务人员, 定期、定量地对顾客满意度进行综合测定, 以便准确地把握企业经营中与“顾客满意” 目标的差距及其重点领域, 从而进一步改善企业的经营活动。依靠高亲和力的企业文化、高效率的人文管理和全员共同努力, 不断地向顾客提供高附加值的产品, 高水准的亲情般的服
中英文对照外文翻译文献 中英文对照外文翻译 The Internet is Applicated in Real Estate The Real Estate Industry and the World Wide Web: Changing Technology, Changing Location.The Internet, in its Web based graphics version, has captured the imagination of both consumers and businesses. Its convenience, speed, low cost and versatility are being exploited on a daily basis in ever-changing ways. Together with its capacity to transform existing businesses, promote new businesses and facilitate exchange of information and data, its other striking attribute has been the speed with which this new technology has spread throughout the global economy. Keywords:The internet;Real Estate;Applicated The number of computer hosts grew by more than ten-fold between 1995 and early 1999. The number of Web sites increased almost 100-fold, to over two million, between 1995 and 1998.Ｂy the year 2000, there will be approximately 400-500 million Internet users in the world, and the total number of Web sites will exceed five million. This new technology has the potential for affecting the real estate industry directly and indirectly. Directly, it may become a tool that allows a real estate business to expand its information and sales network. Indirectly, it may change the location equation where and how firms do business which in turn will affect the role of firms involved in real estate development, investment and transactions. Measuring the Spread of the Web
中英文资料对照外文翻译 Design phase of the project cost management Abstract Project cost management is the basic contents to determine reasonable and effective control of the project cost. Described the current stage of the project cost management situation on the strengthening of the various stages of construction cost management of the importance of and raised a number of key initiatives. Keywords：cost of the construction project cost management status investment decision phase of the design phase of the implementation phase of the cost management in a market economy, Even under the WTO and China's accession to the world community, China's construction industry how to effectively control construction cost of the construction and management of an important component part. However, the current budget for the construction projects - estimate, budget, Super budget accounts for the "super three" is still widespread and that eventually led to a serious loss of control of project investment. Project cost management is the basic contents to determine reasonable and effective control of the project cost. As the project cost to the project runs through the entire process, stage by stage can be divided into Investment Decision stage, the design and implementation phases. The so-called Project Cost effective control is the optimization of the construction plans and design programs on the basis of in the building process at all stages, use of certain methods and measures to reduce the cost of the projects have a reasonable control on the scope and cost of the approved limits.
毕业设计英文资料翻译 Tran slati on ofthe En glish Docume nts for Graduati on Desig n 课题名称_____________________________________ 院< 系）_____________________________________ 专业 _____________________________________ 姓名 _____________________________________ 学号 _____________________________________ 起讫日期 _____________________________________ 指导教师 _____________________________________ 2018 年2月25日 原文: Abstract：Gree n buildi ng refers to do its best to maximize con servati on of resources (en ergy, land, water, and wood> , protecti ng the environment and reduce polluti on in its life cycle. Provide people with healthy, appropriate and efficient use of space, and nature in harmony symbiosis buildings. Idescribed more details of green building design ' notion, green building ' design, as well as the sig ni fica nee of the con
文献出处: Dalman, M. Deniz, and Junhong Min. "Marketing Strategy for Unusual Brand Differentiation: Trivial Attribute Effect." International Journal of Marketing Studies 6.5 (2014): 63-72. 原文 Marketing Strategy for Unusual Brand Differentiation: Trivial Attribute Effect Dalman, M. Deniz & Junhong Min Abstract This research investigates that brand differentiation creating superior values can be achieved not only by adding meaningful attributes but also meaningless attributes, which is called "trivial attribute effect." Two studies provided empirical evidences as following; first, trivial attribute effect creates a strong brand differentiation even after subjects realize that trivial attribute has no value. Second, trivial attribute effect is more pronounced in hedonic service category compared to the utilitarian category. Last, the amount of willingness to pay is higher when trivial attribute is presented and evaluated in joint evaluation mode than separate evaluation mode. Finally, we conclude with discussion and provide suggestions for further research. Keywords: brand differentiation, evaluation mode, service industry, trivial attribute Introduction Problem Definition Perhaps the most important factor for new product success is to create the meaningful brand differentiation that provides customers with superior values beyond what the competitors can offer in the same industry (Porter, 1985). Not surprisingly, more than 50 percent of annual sales in consumer product industries including automobiles, biotechnology, computer software, and pharmaceuticals are attributed to such meaningful brand differentiation by including new or noble attributes (Schilling &Hill, 1998). However, the brand differentiation that increases consumer preference is not only by introducing meaningful attributes but also meaningless attributes. For
毕业设计（论文） 外文文献翻译 文献、资料中文题目：研究建设项目的工程造价 文献、资料英文题目： 文献、资料来源： 文献、资料发表（出版）日期： 院（部）： 专业：工程管理 班级： 姓名： 学号： 指导教师： 翻译日期： 2017.02.14
科技文献翻译 题目：研究建设项目的工程造价 研究建设项目的工程造价 摘要 在工程建设中，中国是拥有世界最大投资金额和具有最多建设项目的国家。它是一 项在建设项目管理上可以为广泛的工程管理人员进行有效的工程造价管理，并合理 确定和保证施工质量和工期的条件控制施工成本的重要课题。 在失去了中国建筑的投资和技术经济工程，分离的控制现状的基础上，通过建设成 本控制的基本理论为指导，探讨控制方法和施工成本的应用，阐述了存在的问题在 施工成本控制和对决心和施工成本的控制这些问题的影响，提出了建设成本控制应 体现在施工前期，整个施工过程中的成本控制，然后介绍了一些程序和应用价值工 程造价的方法在控制建设项目的所有阶段。 关键词：建设成本，成本控制，项目 1.研究的意义 在中国，现有的工程造价管理体系是20世纪50年代制定的，并在1980s.Traditional 施工成本管理方法改进是根据国家统一的配额，从原苏联引进的一种方法。它的特 点是建设成本的计划经济的管理方法，这决定了它无法适应当前市场经济的要求。 在中国传统建筑成本管理方法主要包括两个方面，即建设成本和施工成本控制方法 的测定方法。工程造价的确定传统的主要做法生搬硬套国家或地方统一的配额数量 来确定一个建设项目的成本。虽然这种方法已经历了20多年的改革，到现在为止，计划经济管理模式的影响仍然有已经存在在许多地区。我们传统的工程造价控制的
外文原文 Study on Human Resource Allocation in Multi-Project Based on the Priority and the Cost of Projects Lin Jingjing , Zhou Guohua SchoolofEconomics and management, Southwest Jiao tong University ,610031 ,China Abstract----This paper put forward the a ffecting factors of project’s priority. which is introduced into a multi-objective optimization model for human resource allocation in multi-project environment . The objectives of the model were the minimum cost loss due to the delay of the time limit of the projects and the minimum delay of the project with the highest priority .Then a Genetic Algorithm to solve the model was introduced. Finally, a numerical example was used to testify the feasibility of the model and the algorithm. Index Terms—Genetic Algorithm, Human Resource Allocation, Multi-project’s project’s priority . 1.INTRODUCTION More and more enterprises are facing the challenge of multi-project management, which has been the focus among researches on project management. In multi-project environment ,the share are competition of resources such as capital , time and human resources often occur .Therefore , it’s critical to schedule projects in order to satisfy the different resource demands and to shorten the projects’ duration time with resources constrained ,as in [1].For many enterprises ,the human resources are the most precious asset .So enterprises should reasonably and effectively allocate each resource , especially the human resource ,in order to shorten the time and cost of projects and to increase the benefits .Some literatures have
Marketing Strategy Market Segmentation and Target Strategy A market consists of people or organizations with wants,money to spend,and the willingness to spend it.However,within most markets the buyer' needs are not identical.Therefore,a single marketing program starts with identifying the differences that exist within a market,a process called market segmentation, and deciding which segments will be pursued ads target markets. Marketing segmentation enables a company to make more efficient use of its marketing resources.Also,it allows a small company to compete effectively by concentrating on one or two segments.The apparent drawback of market segmentation is that it will result in higher production and marketing costs than a one-product,mass-market strategy.However, if the market is correctly segmented,the better fit with customers' needs will actually result in greater efficiency. The three alternative strategies for selecting a target market are market aggregation,single segment,and multiple segment.Market-aggregation strategy involves using one marketing mix to reach a mass,undifferentiated market.With a single-segment strategy, a company still uses only one marketing mix,but it is directed at only one segment of the total market.A multiple-segment strategy entails selecting two or more segments and developing a separate marketing mix to reach segment. Positioning the Product Management's ability to bring attention to a product and to differentiate it in a favorable way from similar products goes a long way toward determining that product's revenues.Thus management needs to engage in positioning,which means developing the image that a product projects in relation to competitive products and to the firm's other products. Marketing executives can choose from a variety of positioning strategies.Sometimes they decide to use more than one for a particular product.Here are several major positioning strategies: