1. Monitoring the quality of service provided
Feedback from the customers
A: Feedback from the customers is very importa nt because feedback can reflect the opinion of
the customers on the quality of your service. To get this feedback a.s.a.p. and an alyze it
carefully is very helpful. From this feedback you can know what your customers thi nk of your
service what they are not satisfied with and how they like you to improve the quality of your
service. Once you know what your customers want you will have a clear objective to improve
or maintain the quality of your service and your monitoring will be more effective.
A: when we monitor the quality of service provided we must first check our sales figures. Sales
figures is one of the most important factors in testing if the service you provide has high
quality and if the customers are satisfied with your service. If your sales figures continue to
grow that means you succeed in maintaining the quality of your service and your customers
are con fide nt whe n choos ing your service. If there is a sudde n decrease in your sales
figure that will probably mean that you are now in trouble and the quality of your service is
declining or un derm ined by some factors of un certa in ty, which means you have to check
the whole quality-c on trol system to find out where the problem is.
2. Choos ing a new sales age nt
A: we should first con sider the experie nee of the age nt we choose. The more experie nee the
age nt has the more cha nee he or she will have in deali ng with sales. An experie need age
nt has profo und kno wledge on sales and is very professi onal in promoti ng sales and selli
ng goods to customers. Furthermore experie need age nt may have established his or her
sales cha nn els or relati ons which are the key factors to the success of sales. They can help
you to en ter or ope n up markets quickly and effectively which will save a lot of your money
or en ergy.
A: we should first con sider the nu mber of con tacts our age nts have. The more con tacts they have the more sales channels they may have established before. As PR is gaining its
importa nee no wadays an age nt with freque nt eon tacts with both customers and clie nts is
more urgently needed to help us compete with our rivals and win in the highly-competitive
market.
3. Pla nning the layout of a new store
of eon
tacts
Attractive ness
A: in order to plan the layout of a new store we must improve the attractiveness of our store. The
layout of the store should reflect our value and con cept and should be in harm ony with the
en vir onment we create. It will make our customers feel comfortable whe n they are shopp
ing or visiting our store. We must introduce more customer-friendly design and use them in
the layout of our store to ensure that every customer visiting our store is satisfied with the
convenience we bring to them .In a word we must spare no efforts to enhance the attractive
ness of our store.
A: of course we should first take the security of goods in to con siderati on. It is our hope that
every customer visit ing our store can feel comfortable and we are relucta nt to see any
customer be hurt due to the n eglect of security of goods. For example goods such as
cosmetics or kitche n ute nsils which are not suitable for childre n to touch will be place at a
relatively safe place and attached with labels warning the pote ntial dan gers. Goods which
are placed at high places will be watched closely by our staff especially whe n our customers
touch or remove them.
4. Aiming to reduce staff turnover
A: in my opi nio n finan cial incen tives are the best way to reduce staff tur no ver. Accord ing
statistics almost two thirds of the staff turno ver occurs due to the compa ny the financial
situation of the staff. In addition most of the excuses the staff can find to explain why they will
quit are related to poor finan cial situati ons. We can establish an incen tive system within the
whole compa ny to reward those who are willi ng to stay with us and make their due
contribution to our company. Thus we can stimulate our staff and reduce to a large exte nt the
staff turno ver.
A: by pla nning a complete career structure for our staff we can successfully reduce the staff tur no ver of the compa ny. Every staff of our compa ny hopes to have a bright future in our compa ny and they are kee n to see that after a period of hard work they fin ally achieve someth ing or get some positi on which they deserve. So we can set a clear and complete career structure for them in advanee to eliminate any suspicion of our staff that they won paid special atte nti on with in the compa ny. Thus every one in the compa ny can have a clear objective ahead of them and they will of course strive to their goals without any thought of leav ing us.
5. Sett ing prices for new products
Producti on costs
areer structure
Financial incen tives
's failing
A: whe n we set prices for new products we should first con sider our producti on costs which are an importa nt factor in prici ng. I t is no doubt that any n ewly-set price of any product should at least cover its production cost. Otherwise you won ' t gain any profits from your product. So we must calculate the producti on costs carefully before we could set price. The product ion costs should include the cost you have on the purchase of the raw material the cost occurs in the producti on line and the cost you have in the packagi ng promoti on and after-service.
A: the best way of setting prices for our new products is to find out what price our competitor sets for the products in the same catalogue with ours. It is no doubt that our competitor has carried out a complete market research on the pricing of it products before it sets their price. We can make use of it and what we have to do is to know their price compare it with ours and set our own on e. It is obvious that we can save our money and en ergy we will have to spe nd on the market research and the whole pric ing procedure we now follow is very fast and effective.
6. Deali ng with complai nts from clie nts
Offeri ng an apology
A: the best way to deal with complaints from your clients is to offer them your apology in which
you expla in in detail what causes them to make their compla ints and express your sin cere apology to them in order to get their forgiveness. Of course if what they complain about is true you should also offer some compe nsati on in your apology which can make your customers feel valued and believe that any
inconvenience you have caused them is n ever going to happe n.
a soluti on to the problem
A: after you recei ve your customer ' s complaint you should immediately write to them suggesting a solution to the problem which should be very specific and explains in detail what you are going to do for the problem. Gen erally your customers will probably prefer compe nsati on a refund or a cha nge of your products or service. So make sure that your customers will have a clear idea of what they could receive. Besides you should make your promise that this kind of problem won ' t happen again and express your hope that your custome rs can maintain the relati on ship with you after this un happy accide nt.
7. Exporting goods or services for the first time
Personal con tacts
A: whe n we export goods or services for the first time we can con tact people we know in the bus in ess circle. Being n ewcomers we might not have the established markets or cha nn els for us to export goods or
services. We can overcome the difficulty by com muni cati ng with our frie nds or acqua in tan ces that are doing bus in ess now and familiar with the situatio n of the market you want to en ter.
Professi onal advice
Competitor ' s pri ce
Suggest ing
A: Being the first time you export your goods you are not very familiar with the procedures you should follow in exporting and the situation of the market you want to enter. It is very important the n for you to ask experts in your compa ny for their professi onal advice. They are experie need bus in essme n whose advice would be valuable for you to take and whose experienee would be precious for you to learn from. You can avoid making mistakes that often occur on the freshme n and thus save your time and en ergy.
8. Aiming for promotion
s important for you to show your employers the high level of your performa nee. The quality of performa nee is always used to test the ability of the can didates who will be promoted within the compa ny so you must pay atte nti on to your own performa nee such as your ability to com muni cate and co-operate with others; your ability to deal with the curre nt job; your ability to eon trol and man age your staff as well as your ability to handle crisis when they occur. Your employer will be satisfied if you can show him or her such your abilities and the n you will get a better cha nee to be promoted.
A: your boss will take consideration of your loyalty when deciding whether to promote you or not
so try your best to show your loyalty to your compa ny and make sure that you do have such
loyalty which dem on strates an employee
' s quality and attribute. It is the fact that a compa ny won' t give chance to the employee who may always disgruntle and complain or even
un derm ine his or her compa ny. 9. Choos ing tran sport for a bus in ess trip
Convenience
A: as a bus in essma n you have to eon sider the convenience of the tran sport you choose for your bus in ess trip. The key eleme nt of the success of your bus in ess is the time. In order to save your time and arrange your age nda more effectively you must choose the most convenient transport which can make you arrive at your destination a.s.a.p. and without any delay.
A: there is an old say ing in bus in ess. That is money matters. So you have to eon sider the cost that may
occur whe n you select tran sport for your bus in ess trip. It is not wise to choose those tran sport ing
tools whose cost is bey ond your budget. Expe nsive tran sport ing tools can in evitably in crease your cost eve n before you do a bus in ess, which will take up a large proporti on of your budget or eve n
make you fail to meet your targets. You should n ever allow this kind of cost to ruin your whole bus in ess.
10. Pla nning an advertis ing campaig n
Market research
A: if you want to get promotion it
A: market research is very important when we plan an advertising campaign. Since it is the first time we plan the advertising campaign we are not clear about the situation in the market
'tastes for advertis ing. Therefore we can carry out a market research to find out which form of advertising our customers like best and what our customers expect from our products. With the un dersta nding of these we the n con clude the in formati on in our advertis ing to give our customers a impressi on that our advertiseme nt is very attractive and the products it
promotes are just what they want.
Selecting appropriate media
A: to select an appropriate media is the fist and most importa nt step whe n we pla n our advertis ing
campaig n. The success of our advertis ing depe nds on the effective ness and the popularity of the
media we choose to promote our products. This media must have a lot of audie nce or liste ners and
must be very in flue ntial. For example it should be a n ati on-wide or local n ewspaper with a large
circulati on. On ly to choose this ki nd of media can we en sure that the greatest possible majority of
people can have the access to our advertiseme nt which will directly affect the sales of our products. In additi on this kind of media usually has great in flue nce on the public ' s opinion. Therefore they can help us to create a positive image of our products to the public.
11. Con sideri ng a career cha nge
A: top con sideratio n should be give n to future study or training whe n we con sider a career cha nge. The career you are inten ded to cha nge should be able to provide you with the cha nce for your future study or training which is very important for you if you want to achieve high success in your work. If the career fails to offer you any chance to study or get trained that means you are un likely to develop yourself fully in this career and you should not hesitate to cha nge it. As an employee you should choose the career that can allow you to develop your pote ntial and that can promise you a better future both in your work and your study.
Opport un ities for future promoti on A: as an employee the opportunities you can get for future promotion from your career is very importa nt and therefore should be your first con siderati on. For most of us who starts our career our dreams are all about gett ing promoti ons, tak ing more and more resp on sibilities and fin ally reach ing the top of the man ageme nt. In order to realize these dreams we employees need a company or an organization that can provide us with plenty of career opportunities and sound environment. In a company where such
opportunities are rare it is impossible for you to realize your dream .In additi on a lot of your precious time will be wasted. Remember: more opportunities better future.
12. Selecting staff for promotion
A: we should of course con sider the staff who hold positive attitudes towards their work as the can didates for promoti on. Positive attitudes allow people to have a correct un dersta nding of what they are doing so especially our pote ntial customers to work
that they can devote themselves to their work which will lead to a better performa nce and a better result. In a compa ny the best can didates for promoti on are usually those who are willi ng to do their jobs take their resp on sibility and make their commitme nt.
A: The on ly criterio n whe n we select staff for promoti on is his or her performa nce. Performa nce dem on strates your employee ' s ability to sell products p*mote products com muni cate with
your clients and deal with crisis. All of these abilities are what you and your company need in many fields of your bus in ess. Therefore whe n you promote an employee who might become the core of the man ageme nt of your compa ny it is importa nt for you to con sider his or her performance. In addition judging an employee by his or her performance in itself is also an uni versally-recog ni zed rule applied by many compa nies in promoti ng their staff.
13. En tertai ning clie nts
A: we must choose appropriate types of activities to en tertai n differe nt clie nts. Differe nt clie nts have different tastes interests and hobbies. In order to make them feel satisfied and comfortable we must choose the activities they prefer and are in terested in. For example if you find your clie nt has a taste for art or music the n take him or her to a con cert. If he or she is a sports fan take him or her to the sports eve nt. Besides we seek to find cha nces to do bus in ess with our clients while entertaining them.
Therefore we must first create a sound environment in which we can discuss our bus in ess comfortably.
Differe nt types of activities can help us create different environments. No place is more suitable than a gulf course where you can possibly sig n a con tract successfully while enjoying playi ng games with your clie nts. And no place is more suitable that a stadium where you can n egotiate the import of your sportswear while experie ncing the exciteme nt of the match.
A: en terta ining clie nts is just one of our approaches to enhance the relati on ship with our clients. So it must be cost-effective and there is no point of spending our money on it. When
we entertain our clients we must first ask ourselves what kind of activities we can afford to entertain them and what kind of activities is unnecessary for us to choose. Spending too much money on clie nt en terta ining will exert heavy burde ns on our compa ny.
14. Choos ing retail premises to rent
A: location plays a very important role when we choose retail premises to rent. In fact the premises we choose will become our store shop or branch in the future. So it should be at least located in the
downtown area or near the high-street facilities where we can easily find our customers and promote our goods. A good location itself is a good advertisement and can
help us to in crease our sales to a large exte nt. In additi on a good locati on means an easy tran sportati on which can make our goods delivery fast and convenient. We don about any delay caused by
isolated locati on of our shop.
Len gth of con tract
A: the Ion ger we sig n the con tract the less the ren tal we will have to pay in a fixed period. A ten-year con tract will only cost you half of the money a five-year con tract could cost you. Therefore we will defi nitely con sider the len gth of the con tract. Before you rent the premises decide if you want to do a Ion g-term or short-term retail bus in ess. Then decide the len gth of your con tract. Gen erally speak ing the ren ter will prefer the Ion g-term con tract.
15. Decidi ng on packag ing for products
mage
A: the packagi ng of our products is in fact a kind of advertiseme nt for our products. So whe n we decide on packaging for products we must first consider if the packaging can reflect the image of our products. It
must best represent the quality of our products through its design and layout which can attract our
customers to buy our products. The packag ing should show the dist in ctive features of our products so
that every customer can have a better un dersta nding of our products after just tak ing a look at our
products. And we should make sure that the customers can ide ntify our products immediately through
the packag ing.
A: the product ion process decides the physical characters of your products. Whether they are made of metal
glass or wood. Because of these characters you have to select differe nt kind of packag ing. For example being
fragile your products made of glass should be packaged in a soft container which can sta nd the impact of
collisi on. Your wood products should be kept in the an ti-wet and an ti-mold packagi ng. As for metal products
an ti-wet and an ti-rust packagi ng is n ecessary. Appropriate packag ing can en sure the quality of your
products duri ng the delivery.
16. Bei ng in terviewed for a job
n formati on about the compa ny
A: the in terviewer will always ask you some gen eral and detailed questi ons about the job you apply. Most of
them are about the compa ny which could be your future workplace. During the in terview the in terviewer will
con sider your an swer and your feedback and make his or her own judgment on your quality and personality according to your answer. If you for example can dem on strate your un dersta nding of what the compa ny is
deali ng with and your idea of the compa ny' s future developme nt you are very likely to be hired because
your an swers which contain ple nty of in formati on about the compa ny show that you have take n this
compa ny and your future with it into serious consideration. Therefore it is important for you to get as much
such in formati on as possible.
A: one of the golde n rules guid ing your behavior duri ng the in terview is to pay special atte nti on to your pers
onal appeara nee. Most in terviewers are subject to the thought that they can tell a lot about the interviewee ' s
t have to、process
personality through his or her appearanee although this is not quite true. Therefore your personal appearanee will play an important role in getting yourself the job you want. Dress yourself appropriately before the in terview and pay atte nti on to your gesture pose and eye con tact duri ng the in terview. Never say rude words and give impossible promise. Try to make yourself refresh ing and en ergetic.
17. Exhibit ing at trade fair
Quality of display
A: the key to the success of the exhibition at the trade fair is the quality of display. Your display at the trade fair fun cti ons as a wi ndow through which your pote ntial customers or buyers can know and form their own opinions on your products or services. Therefore you must en sure that goods you display at the exhibiti on meet the highest sta ndard you set for your products and dem on strate the best features of your products. In order to achieve these objectives you must plan in advance every detail of your display carefully and try your best to maintain the high quality of your exhibiti on.
A: your aim of exhibiting your products at the trade fair is to show your customers the high quality of your products through fine dem on strati on and careful expla natio n, which will only be achieved by selecting right staff to attend the trade fair. The staff you select should at least have a good un dersta nding of the products you display. They must know the quality function descripti on product ion pack ing and other importa nt fields of your products. Besides they must have strong ability of promoti ng and market ing. These elaborately-selected staff can an swer any ki nd of questi on produced by the customers about your products and can secure con tracts with them skillfully, which will make your display a complete success.
18. introducing a reward system for staff
A: it is very importa nt for you to ask yourself what you expect from the reward system whe n you consider the introduction. That is to say you must first make it clear the purpose of the reward system. Will it be used to stimulate your staff ' s morale or will it be used to keep your staff working with high efficiency. Without the understanding of these it is difficult for you to place the reward system at the right place. The staff will probably get con fused or eve n anno yed with the system because you fail to explain to them the purpose of it. Besides a system without clear purpose won ' t achieve much as you expect it.
A: top priority should be given to the types of reward when you introduce the reward system. You must decide the types accordi ng to specific situati ons. For example to those who have made great con tributi on to the compa ny the reward should be material and it is not eno ugh to give them just some verbal appraisal. Of course you cannot carry out material reward excessively because your careless ness will make some of your staff bear grudge aga inst those being rewarded. In a word the type you choose should be fair and
appropriate.
19. Start ing a new job
ose of the reward system
A: kno wledge of compa ny procedures is very importa nt whe n you start a new job. There are always specific steps or procedures you have to follow in your job. For a n ewcomer like you this is particularly the case. If you want to be successful in your career you should know clearly how to do your job at differe nt stages of your job, which means you should follow every si ngle procedure correctly and carefully. Therefore whe n you start your job make sure that you have a good understanding of all the procedures. You can get the information from the job description or from your colleagues.
A: it is no doubt that you as a starter, need help from your company staff who are more
experieneed and skillful than you in the work. Their help and advice are valuable information for you to carry out your work plan or project. You won ' t worry about the lack of experienee being un familiar with the work. Therefore whe n you start your new job try your best to com muni cate with your colleagues and turn this com muni cati on into a useful help for you to con duct your work.
20. Select ing staff for marketi ng trips abroad
A: of course we should consider the position of our staff when we are selecting them for marketi ng trips abroad. The missi on of the trip is to con duct market research on the oversea market as well as the
consuming habits of the customers there. In order to carry out the research successfully we should select those who are doing the same job and being in charge of the market research in the compa ny. Usually they are the staffs from the marketi ng departme nt who have first-ha nd kno wledge and experie nee of the market ing. After all we cannot choose the pers on from the acco unting departme nt to do this job should we?
A: previous experie nee of other coun tries is the top priority that you should give whe n you select staff for market ing trips abroad. The success of the trips abroad depe nds on the success of the com muni cati on carried out by the staff you select and his or her target con sumers or clie nts in foreig n coun tries. In order to eon duct the com muni catio n successfully the staff should have a good un dersta nding of the specific culture of the target country and a high ability of com muni cati ng with foreig ners. Only those who have bee n abroad and have previous experie nee of other coun tries can meet the above requireme nt. And it is them who we should select.
21. Aimi ng to reduce producti on costs
Efficie ncy of producti on line
A: if you want to reduce the product ion costs you will have to improve the efficie ncy of product ion line. Most of the producti on costs occur whe n the product ion line of your compa ny fails to operate fast. The money you use to set up the producti on line and produce products is the most investment and major cost. In order to cover the cost you must improve the efficiency of the production line and make it produce more products in a fixed period. Therefore when you aim to reduce the producti on costs what you should do is to improve the efficie ncy of the producti on line.
Cost of raw materials
on in the compa
ny
A: the money you use to purchase the raw materials before or during the production is the major part of your production costs. Suppose you sell your products at a fixed price theoretically the higher the cost of raw materials is the less your margin or profit will be. Therefore whe n you reduce production costs top priority should be given to reducing the cost of raw materials. Try to negotiate a bulk discount when dealing with your supplier. Or you can sign a Iong-term con tract with your supplier in which a relatively low price can be set for you in purchas ing of raw material.
__________________________________________________ What's important when…? 1. Monitoring the quality of service provided Feedback from the customers A: Feedback from the customers is very important because feedback can reflect the opinion of the customers on the quality of your service. To get this feedback a.s.a.p. and analyze it carefully is very helpful. From this feedback you can know what your customers think of your service what they are not satisfied with and how they like you to improve the quality of your service. Once you know what your customers want you will have a clear objective to improve or maintain the quality of your service and your monitoring will be more effective. Checking sales figures A: when we monitor the quality of service provided we must first check our sales figures. Sales figures is one of the most important factors in testing if the service you provide has high quality and if the customers are satisfied with your service. If your sales figures continue to grow that means you succeed in maintaining the quality of your service and your customers are confident when choosing your service. If there is a sudden decrease in your sales figure that will probably mean that you are now in trouble and the quality of your service is declining or undermined by some factors of uncertainty, which means you have to check the whole quality-control system to find out where the problem is. 2. Choosing a new sales agent Experience of agent A: we should first consider the experience of the agent we choose. The more experience the agent has the more chance he or she will have in dealing with sales. An experienced agent has profound knowledge on sales and is very professional in promoting sales and selling goods to customers. Furthermore experienced agent may have established his or her sales channels or relations which are the key factors to the success of sales. They can help
BEC中级口语 第一讲 Ⅰ Presentation Example PART 2: Mini-presentation A: WHAT IS IMPORTANT WHEN…? Selecting applicants for a job W orking experience P ersonal qualities Sample 1 I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider. First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience. Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative. Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job. Sample 2 As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills. Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way. In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or ‘can do’spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees. Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees. B: WHAT IS IMPORTANT WHEN…? Preparing for a job interview S tudying the job advertisement Finding out about the company Before you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.
BEC中级口语考试：基础篇 1.1第一部分考试形式 (Test format of Part 1) 在第一部分考试中，考官就考生的个人情况或工作、学习情况向其提问，考生作答。然后考官再提问，考生再作答。考官一般会对每个考生进行两轮提问，每一轮三至四个问题，随后转向另一名考生，在两名考生间交替进行，直到规定时满为止，一般大约3 分钟。 这部分考试的特点是：话题涵盖的范围一般比较简单、浅显，不会超出日常会话的范畴，而且大部分话题都比较类似，是由主考官从剑桥大学考试委员会印发的Question List上随机挑选的。考前的充分准备足以保证考生应付大多数问题。而且在第一部分考核过程中，考官提问的问句大部分都是简单句，一般不超过15个单词，清晰易懂。 1.2应试建议 (Tips on how to cope with Part 1) (1)Greet upon entering the exam room. 进入考场后，考生应当充满自信，自然大方地向考官问候致意。话不需多，但自然、新切的问候语，可以给考官留下良好的第一印象。常用的问候语包括： Good morning, sir / miss / madam. Good afternoon, sir / miss / madam. Nice to meet you. （注：有两位男老师在场，可以称呼gentlemen. 有两位女老师在场，可以称呼misses. 有一位男老师和一位女老师在场，可以干脆免去后面的敬呼语，或直接采纳上面第三种问候方式，以免去敬呼语太长、太繁琐的尴尬。Madam 一般用于明显很年长的女教师，否则改用miss，因为女性对年龄认可度比较敏感。） (2)Relax yourself, yet do avoid over relaxing yourself. 大部分考生都有过这样的经历：平时跟同伴一起练口语的时候说得挺流畅的，但一到课堂上回答老师问题时，或是一进入口语考试房间时，所有头脑中的思路都不翼而飞，头脑一片空白。因此，在很多情况下，口语考试表现不好并不是口语水平问题，而是过分紧张导致的发挥失常。因此，平时试着让自己多练练紧张时放松的能力，对于克服进入考场后突然情绪紧张导致的发挥失常很有帮助。 (3)Familiarize yourself with the pronunciation and intonation of the interlocutor and the other candidate. 由于考生来自不同的地域，很多方音重的考生在说英语的时候也同样如此，这在很大程度上会影响其他同一考场的考生的理解和反应。考官尽管发音准确，但因为不熟悉他（她）的语音语调，也有可能造成误解。因此，进入考场后，要尽快熟悉他们的语音语调及语速，以免由于误听导致反应错误。 (4)Be precise in understanding the questions. 考官的提问也好，同伴的问题也好，没听清的情况下切不可盲目作答，一定要问清楚问题是什么。考生要清楚的一点是，BEC口语考试是“口语”考试，而非听力考试，也许没听清对方的问题会影响你的分数，而在没听清问题的情况下盲目作答而导致答非所问，更会真正丢分。在以往的考试中，有些考生由于事先针对第一部分做了充分的准备，因此在考官提问的时候没有全神贯注，而是凭着准备过的问题想当然，背诵事先准备好的答案。这种错误是极不应该的，不仅会给考官留下作弊（cheating ）的不良印象，还会由于听力水平不佳而被扣分。要求对方重述问题的常用句型包括： Pardon, please? I beg your pardon? Sorry, could you please say that again? I’m sorry, but I didn’t quite catch you. Would you please repeat what you’ve
中级口语考试技巧 口试第一部分考生在回答考官问题时，不要简单回答Yes 或No，还要用两三句话来做进一步解释说明。 第二部分： I choose topic A, 然后把题念一遍。 总括I think there are three points/aspects to consider. First, 把题卡上第一点说一下，然后用两三句话解释 Second, 把题卡上第二点说一下，然后用两三句话解释 Third, 把你发挥的第三点说一下，然后用两三句话解释 总结： In conclusion,/In summary, I think 三个要点重复一下are important when doing sth.(重复一下原题的要求） Well, that’s all I want to say. Thank you! 或 Well, I think I have covered the main points. Thank you! 切记： 1. 一定要合理利用1分钟的准备时间，最好写下要点，以防忘记，造成发言不连贯。要点是指能起到提醒作用的单词或词组，不必写完整句子，时间太短，没有时间写完整句子。 2. 一定要尽量发挥第三点，以使你的发言丰满，同时也能使考官看到你语言和话语组织能力。但是如果实在想不出来第三点，就说提示的两点也可以，但是一定要说满一分钟，解释要点可以有详有略。注意采用总－分－总的方法，这样显得条理清楚。 3. 在听搭档发言时，就要努力想自己要提的问题，要根据搭档的发言提问，不要跑题。如果搭档讲的内容没有听明白，就根据你听懂的几个单词提问也可以。 Which do you think is the most important point? Why? (前提是搭档在发言时没有表明态度) 要求搭档进一步解释某个要点。I am very interested in -----Could you further explain ----- , please? 提出自己看法，然后要求搭档评论。I think --- is also important. What do you think of it? 要求搭档说一下自己公司的有关情况？Could you say something about ----- in your
剑桥BEC真题集第四辑（中级）口语修正版答案 What is important when Planning a presentation？ ●Audience ●Equipment needed Firstly，You need to know who is going to be the target audience. Whether the audience know anything about the topic of your presentation, What they are interested in, and Why they come to your presentation. Once you have found out something about the target audience, you need to keep in mind their interests and needs so as to make your presentation interesting and meaningful for the target audience. Secondly, you need to decide what kind of equipment will be needed for the presentation, e.g. over-head projector; clear transparencies; computer; microphone, acoustic for the venue where the presentation will take place. Also,You need to make sure that the equipment needed will be available on the day when the presentation will take place. what’s more, you need to check that all the equipment is in good condition and works well. What is important when selecting an interpreter for a meeting with foreign clients ●Experience ●Reliability Firstly, you need to select an interpreter who is experienced in interpreting for such meetings, the interpreter should have a wide knowledge about business management and familiar with the special terms and jargons for commercial negotiations, finance, law, etc. in addition, a background knowledge about the target country is also important too. Secondly, the interpreter for a meeting with foreign clients should be reliable in the following aspects: being punctual for the meetings,keeping information learned at the meetings confidential and interpreting accurately what is being discussed What is important when introducing a new product range onto the market ●Timing ●advance publicity Firstly ,the introduction should be made at an appropriate time, i.e. when the market is matured for having this new product range, in other words, there will be prospective customers to buy the products. If there are any competitors who are planning to introduce similar products onto the market, then it is necessary that the introduction should be made ahead of their introduction so as to grab as much market share as possible. Secondly, advance publicity is important in that it will pave the way for the introduction, i.e. to make it known to the general public. There are different ways to implement advance publicity. -- to have a news conference to declare the introduction --to advertise on TV/radio, in newspaper/magazines --to deliver samples of the new product (delivery can be made in the streets, in
剑桥商务英语（BEC）中级口语考试试题 口语考试分为三部分： 第一阶段：考官和考生交流，时间大约3分钟Example 1.Q：What’s your name? A：My name is (Kate) (注：括号内的为参考答案) 2 .Q：Where are you from? A：I come from (JiangSu Province) 3. Q：Are you a student or worker? A：I am a (student/worker) 要点:：以上问题，只要你简单阐述就行了，不要长篇大论，而且老师问什么，你回答什么，千万不要拖泥带水。 Exercise:(每人问两个问题和答两个问题) 1、What is your major? 2、Which course do you like best? 3、Why do you study English? 4、Ｄo you like doing business? Why? 第二阶段：时间大概6分钟，每个考生分别发给一张带有三个不同题目的卡片，每个考生的题目都是不同的。考生需要从三个题目中选择一个题目，准备一分种，然后根据题目的要求他和提示作一分种的简短发言。 Ｅxercise :(以下问题三选一，每人陈述一分钟，并把你要讲的内容写在作业本上。) 1、Selecting a business magazine，which is more important? Cost Content ２、Choosing software, which is more important? Potential benefit
b e c中级口语第三部分 This model paper was revised by the Standardization Office on December 10, 2020
互相讨论： 本部分考试时间约5分钟，以考生之间的双向对话方式进行，要求考生根据所给的商务背景知识和相关提示准备30秒之后进行为时3分钟的讨论，然后考官将根据考生的发挥情况围绕主题分别对考生提问。这个阶段主要测试考生在比较与对比、总结与分析、争论与让步等中的语言表达能力。 1. 应试技巧： （1）了解自己角色 考生拿到卡片后应迅速浏览关于场景的介绍，熟悉自己扮演的角色，并努力在以下的对话中以此角色的立场来思考问题及阐述观点，这样才能保证对话的顺利进行。 （2）理清发言要点 考生拿到卡片后还应根据题目的要求，迅速展开联想，构思出发言的要点。最好按重要性将各要点排序，做到发言过程中逻辑清晰，条理通顺。 （3）控制发言时间 在考试中不能一味地表现自己，太“霸道”，也不能一味沉默，太“谦虚”。要把握分寸，掌握时机，恰当地运用口语表达技巧，自然地接续、打断、插入或附和别人的话茬，完整地表现自己。 （4）与同伴密切合作 在整个谈话中，考生都应遵循“合作”的原则，保持一种友好、礼貌、轻松的氛围，使讨论卓有成效。在对话过程中要注意在自己发言的同时还要给对方创造发言的机会，使讨论
能够活跃自然。在产生尴尬无话题可讲的情况下，双方都应当尽力找到谈话突破口，保持谈话继续进行。 （5）注意肢体语言 肢体语言有助于给考官留下好的印象。时刻保持微笑，认真地倾听同伴的发言，并适当地点头表示同意(但也不可过于频繁)。 2. 考试演示 考题： Effective Time Management Your company has found that ineffective time management is one of the major problem areas throughout the workforce. You have been asked to put forward some suggestions for improving the situation. Discuss and decide together: why poor time management can become a major problem in company. what procedures could be adopted to ensure that time is managed effectively.参考答案： Zheng: Hi, Ms. Wen. As you know, our company is kind of out of control these days. Don't you think so
第二辑Test 1 Topic A: WHAT IS IMPORTANT WHEN ……? Entertaining clients ●Types of activities ●Cost [思路点拨] 【词汇＆短语】 促销赠品Complimentary presents 迎宾室Hospitality room 招待费Entertainment allowance 定制Customize 针对个人Personalize 有目的的Purposeful 商业目的Business objectives 客户需求Customer demand 包间Compartment 舒适的Cozy 【句型点击】 ●间歇、停顿 How shall I put it? 怎么说呢？ Well, what I trying to say is…….. 我想说的是…….. I’d like to begin by…… ●个人想法 In my opinion, I’d say that….. The point is that……. Well, we should…. 【参考范例】 Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office. When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we can
1.Staff turnover Reasons S ome people are just leaving for individual reasons,such as private problems concerning family,career growth,etc More and more people are now pursing for boundary-less careers.They place premium on flexibility and capacity to do several kind of jobs,to learn new things,and adapt quickly to different group setting. Situation Have some problems concerning the management style of our company.We should examine our succeeding planning,our motivation programs and appraisal system. Several times we have failed to promote high-potential managerial staff to a higher position.We should make full use of job rotation and transfer to motivate the employees. Solution 1.offer good salary People who get a fairly good salary do not always think about changing their jobs.Everyone wants to get a good salary,so money is the first thing to consider in choosing a job.&High salary is always the key attraction to the good staff. People can get high job satisfaction from the high salary. 2.give bonus to those who work hard 3.maintain staff satisfaction by providing them with a democratic environment 4.keep the communication line open solve problems as they emerge 5.offer psychological consultancy advice so that employees can better adjust themselves to their work pressure. 6.offer career planing A successful career planing can lead people to a satisfying and rewarding lifestyle. Results High staff turnover will induce replacement and training cost,cause tense and stress,increase workloads,decline employee's morale and decrease productivity. 2.Meetings Preparations 1.Send them the exact time,location,agenda,the person who will attend and other documents they need to read. Creating a agenda helps participants know what they should should be talking about and keeps the conversation focused. Make sure the copies of agenda are available before the meeting. 2.It's important to communicate with speakers before the conference,to get to know the basic outline of their speeches. 3.Relevant equipments such as microphones,PowerPoints,OHP(overhead projectors) are need to ensure the meetings to go on smoothly. Speakers
What's important when…?1. Monitoring the quality of service provided Feedback from the customers A: Feedback from the customers is very important because feedback can reflect the opinion of the customers on the quality of your service. To get this feedback a.s.a.p. and analyze it carefully is very helpful. From this feedback you can know what your customers think of your service what they are not satisfied with and how they like you to improve the quality of your service. Once you know what your customers want you will have a clear objective to improve or maintain the quality of your service and your monitoring will be more effective. Checking sales figures A: when we monitor the quality of service provided we must first check our sales figures. Sales figures is one of the most important factors in testing if the service you provide has high quality and if the customers are satisfied with your service. If your sales figures continue to grow that means you succeed in maintaining the quality of your service and your customers are confident when choosing your service. If there is a sudden decrease in your sales figure that will probably mean that you are now in trouble and the quality of your service is declining or undermined by some factors of uncertainty, which means you have to check the whole quality-control system to find out where the problem is. 2. Choosing a new sales agent Experience of agent A: we should first consider the experience of the agent we choose. The more experience the agent has the more chance he or she will have in dealing with sales. An experienced agent has profound knowledge on sales and is very professional in promoting
2.1 What is important when aiming to improve career prospects (职业规划)? When aiming to improve career prospects, I would take four factors into account, namely, a good reading habit, a good command of foreign languages, a further education and organic frame of the world (先列出四论点). To start with, a good reading habit can enrich your knowledge. When you are reading business articles, the latest business events will give you a clue of what to do on your own opinions. Secondly, foreign language learning is becoming increasingly（有意识的替换more and more）popular in companies because it guarantees effective communication with overseas business partners. Thirdly, further education helps you to step forward. With more training, your proficiency will be improved. Last but not least, an organic knowledge system also plays an important part in the career development. A broadened horizon(开阔眼界) would enhance your professional skills. 2.2 What is important when deciding how to transport goods? When you are deciding how to transport goods, the destination of the delivery is the prime element to be considered（这也是表明观点的一种表达方式哦）. For the sake of (为了~~) convenience（论点1）, various means of transportation should be adopted with regard to different distance of the delivery. Furthermore, we can not overlook speed（论点2）. A more prompt delivery means a faster turnover（此处意为流通量，注意它的其他两种意思：营业额及turnover rate员工的离职率）. On the other hand, delivery and loading of the goods should not be neglected（论点3）. If the goods are not taken care of, there could be damages either in transit or during the loading and unloading process or by other reasons. If the percentage of the damaged portion is too high and the goods are in a bad condition, the company can suffer from a huge loss. And now it comes to the last point: price（论点4）. Other things being equal, as long as the transport company can handle the items properly(可以用专业术语“野蛮装卸”rough handling表示), we would definitely choose the one that grants us the best offer. 2.3 What is important when purchasing new machinery? When purchasing new machinery for production line(生产线), the level of automation should be considered first（论点1）. Just imagine how much labor it will save if the whole process is computerized and fully automatic, that is exactly the reason why we buy new machineries: to save labor and raise efficiency. Moreover, we should be aware of the maintenance requirement (论点2) of the machineries we bought. It should be stated crystal clear（完全明白，十分明了）in the payment terms（专业术语：付款条件，支付条款）whether it is the responsibility of the buyer or the seller to get the maintenance covered（意为“负责”）. Furthermore, quality should be viewed before the purchase（论点3）. Finally, if I were in charge of the purchase, my interest will be towards safety（论点4）. The visual of some worker getting caught in the blade（刀片）of the machinery is horrifying. If we don’t take this seriously, this image will not be a hypothetical case（噩梦