1.Staff turnover
Reasons
S ome people are just leaving for individual reasons,such as private problems concerning family,career growth,etc
More and more people are now pursing for boundary-less careers.They place premium on flexibility and capacity to do several kind of jobs,to learn new things,and adapt quickly to different group setting.
Situation
Have some problems concerning the management style of our company.We should examine our succeeding planning,our motivation programs and appraisal system.
Several times we have failed to promote high-potential managerial staff to a higher position.We should make full use of job rotation and transfer to motivate the employees.
Solution
1.offer good salary People who get a fairly good salary do not always think about changing their jobs.Everyone wants to get a good salary,so money is the first thing to consider in choosing a job.&High salary is always the key attraction to the good staff. People can get high job satisfaction from the high salary.
2.give bonus to those who work hard
3.maintain staff satisfaction by providing them with a democratic environment
4.keep the communication line open solve problems as they emerge
5.offer psychological consultancy advice so that employees can better adjust themselves to their work pressure.
6.offer career planing A successful career planing can lead people to a satisfying and rewarding lifestyle.
Results
High staff turnover will induce replacement and training cost,cause tense and stress,increase workloads,decline employee's morale and decrease productivity.
2.Meetings
Preparations
1.Send them the exact time,location,agenda,the person who will attend and other documents they need to read.
Creating a agenda helps participants know what they should should be talking about and keeps the conversation focused.
Make sure the copies of agenda are available before the meeting.
2.It's important to communicate with speakers before the conference,to get to know the basic outline of their speeches.
3.Relevant equipments such as microphones,PowerPoints,OHP(overhead projectors) are need to ensure the meetings to go on smoothly.
Speakers
Know what his audience are and try to demonstrate in a clear,concise,accurate and honest way to grab their attention.
Topics
Do some research on the topics through the Internet.Search for the materials you need and carefully select useful materials for use.
For you to attend a business meeting
1.Prepare carefully Pay attention to how you dress&Need to know the time and location and the major topics that will be mentioned ahead of time&who will attend the meeting&remember to bring relevant materials and your notebooks to take down the useful information
2.Arriving punctually Don't interrupt the meeting&Giving the speaker a sense of being respected
https://www.doczj.com/doc/323087677.html,municate with people around you Having a good personal relationship with others gives you a competitive edge over others.
3.CSR corporate social responsibility( a popular concept)
How to build
1.Plan a party people in our community can better exchange ideas and make friends
2.Help the old and sick with their daily lives contribute to the harmony of community and people will think highly of our company
3.produce environmentally friendly product take the opportunity to publicize the concept of green development which is exactly we advocate as a social responsible company.
4.Magazine
Information to put
https://www.doczj.com/doc/323087677.html,pany profile,the achievements and the latest developments,range of products the company has offered,online ordering and shopping,etc.
2.Select news from newspapers about our company and related information on it
3.The latest information
People responsible
The secretary for each department
Managers( if they are glad to do so) reason they are most familiar about the operation of their department
5.Setting up your own business
Advantages&Disadvantages
There are no predetermined formulations and rules to follow which allows you a certain degree of freedom. Flexibility
Take full responsibility of the loss
Setting up your own business is typically more costly and risky since there is no proven formula.Also you needs a detailed plan to get more investment.All these preparations are exhausting.
6.Give students seminar
Benefits
Usually students learn theories at school.But such seminars provide valuable opportunities for them to get a real feel of how a company operates.
Suggestion
A business student should try to find position as interns before graduation. Information
A general understanding of working,the process,the functions of different departments and the work ethics.
7.Video conference
Know how to organize a video conference and the technologies involved.
A video conference take advantage of modern technology and put two or more locations together through audio and video transmission.
8.Entertaining clients
Entertaining clients is kind of social art.Basic knowledge and skills in this aspect will help to deal your clients in the most appropriate manner.
Things need to be considered
1.Types of activities You should choose your events carefully.Remember your client's satisfaction can make a difference to your firm's bottom line.It's advised to organize relevant activities which your clients have interests in.
2.cost well-spent and not over budget
3.Food Prepare ahead of time.,Taken your clients social status into consideration and prepare proper food for them.Sign a contract with the suppliers to ensure food and safety and freshness.
4.Politeness You should always ask them before arranging the activity and pay attention to the cultural difference.
How to arrange activities
First take them for a tour around our company.We'd better show them the best part of our company,the great achievements we'd made during recent years.
Organize a party.Let them feel relaxed after a long-hour flight.Provide attractive programs to deepen the connection with us.
In planning hospitality
1.Guest List In planning corporate hospitality,a guest list is a must.Identify your major guests and other guests and make sure no one has been neglected.
2.Events
3.Food
9.Choose retail premises to rent/open a new business
Things need to be considered
1.Cost It's not suggested to make a decision quickly,You'd better look around and choose the most competitive one.
2.Location It determines the profit you're going to make.&convenient for the customer to reach
better located in the uptown area,because*** take large space,and transport now is very convenient. Also play some soft background music so that shoppers will enjoy their shopping.Goods need to be displayed in a way which is easy to be found.
3.Quality of the house.The outer appearance and inner functions will also affect your sales volume.
10.Flexible working times
Adv&Disadvantage
1.allow them a certain of freedom They can better balance work and housework/life
2.offer them the opportunity to rest after a several hours of long work
3.make full use of their time
4.a good way to recruiting and retaining staff
1.waste resource If the premise are open longer,there may be increased costs for lightening,heating,air-conditioning.
11.Team work
Choose people to work in teams
1.Age People of similar age are likely to communicate with each other better,because they don't have generation gap.
2.Specialty Everyone has his or her own particular abilities and majors.It's advised to put theses people together so that they can learn from each other and complement each other's disadvantages.
3.Personal quality A high sense of responsibility stick to the goal they aim to attain Interpersonal skills&Loyalty
4.A good team leader Find someone with reputation and with good organization skills.
Evaluating the success of teamwork
1.Mutual trust It's the essential secret for successful team work.When the team members share a trusting relationship,they will feel free to express their views,understand each other's capabilities and limitations,thus helps to bring out potential in working.
2.Full cooperation When team members have cultivated a strong awareness of cooperation,they will make collective effects to achieve demanding objectives and ensures a high level of quality.
3.Timely communication and decision making.
Activity
1.The activities that help to promote team spirit
2.Provide team building games,and outdoor activities that liven up the training sessions.Outdoor activities like rafting,sailing and boating.
These exciting activities not only encourage team participation,problem solving and revitalize morale.
Disadvantage
Requires you to give up some individuality in order for the team wo function as a whole. It doesn't allow you to have independent thinking.And as a group,decision-making usually takes longer time,working in a team is not necessarily. How to build a good team
1.A team needs to be the right size
Smaller the supervision runs the danger of being excessive,larger and it is difficult for the leader to exercise effective control.
2.Objective Smart specific measurable achievable resourced timed
3.A team needs good communication
4.A team needs trust A recognition that every mistake is an occasion for learning and not an excuse to criticize.
Communication:carry out successfully and move up the career ladder smoothly
12.Promoting E-business
How to start
1.design our own website for e-business(It's advised to put some ads to promote our product image.)
2.Consult some professionals on how to start an e-business
Adv
1.quite advantage
2.Saves those long business travel cost
3.Provide huge amounts of information Our customers can download whatever information they want any time.
13.Establish a brand name
How to choose a good brand name
1.turn to search engineer They can provide plenty of information and several successful examples of brand names.
2.Try to use a descriptive method like"Yang's dumpling" "Baby's bakery" It's an inexpensive way to convey what business you are in.
Things need to be considered
https://www.doczj.com/doc/323087677.html,pany's concept
https://www.doczj.com/doc/323087677.html,test achievements and technologies to show our progress
Reduce production cost
1.Efficiency of production line spend much on automation saves much time on your production process.
2.Cost of raw material search for cheaper recourse the quality should be guaranteed at the same time.
14.Save on office suppliers
Ways to save office expense
1.Begin with office stationery Items like pens,pencils,paper clips are not often used in daily work,but we're used to buying them in large quantities,so there is potential for large savings.
2.Search for cheap resource A.choose the generic brand stationery instead of the cheaper ones B.search on the Internet and take the price into consideration to choose the most competitive one
3.Encourage staff to recycle used paper edit on the screen as much as possible
4.Ask them to turn off the lights or other electronic appliances when they leave
5.Shop online Everything from paper,pens to computers can be found at more competitive prices than those at office supply stores.
Importance
Keeping the overheads down is a priority for all organization,because overheads costs are related to the company's profitability and welfare of the staff members.
Manager's responsibility
Manager is responsible for budgeting over heads and carefully tracking the costs,minimizing expenditure at all time.He should also see to it that staff members abide by the rules as required.
Q&A Waste is common in a company because a lot of public resources are wasted.These resource are public and hence not cherished by every staff.
Cutting to much will hamper the development of the company.
15.Selecting staff for marketing trips abroad
1.The command of foreign language To make himself understood and better exchange ideas with other foreign clients. Take English as an example,fluent oral English and good English listening ability can help facilitate the communication,thus providing great help.
2.Previous experiences of working in other countries
Adapting to an unfamiliar atmosphere
3.A competent interpreter Language communication is essential in a trip abroad.Choosing a good interpreter means half the battle.
16.Product research
A.Customer Involvement
Source of information
1.design some questionnaires with detailed questions on it.
https://www.doczj.com/doc/323087677.html,anize some interviews and group discussion
All these will help us better understand what customers want.&what their common wishes are.
B.Product range
Problems
According to the survey,customers complain that they cannot have a big choice for our products,so our product range is not enough.
Our products are not so easy to handle.
A new competitor entered the market.
Solutions
1.enlarge our present product range to maintain our market share increase our product variety
2.modify our products to improve customer satisfaction
3.develop new products to remain competitive
https://www.doczj.com/doc/323087677.html,ing free stamps,premium,trade shows and loyalty schemes to attract existing and potential customer
17.Recruitment
Kind of people we needed
1.We need to specialized in a certain field.For example,if we recruit interpreters,then the applicants must be a translation major.
2.Work experience. It usually take a while for a fresh to get used to the work.
3.Personality (review topic 11) Optimism&confidence
Advertising
Broadcast media television,radio Print media newspapers,magazines Internet Type of publication(Things need to be considered&content)
1.Consider its readers or listeners We should make sure whether it is directed to a wide range of readers or listeners or just to a particular group.
2.Advertising fee reasonable and affordable somewhere around the company's budget
3.suggest an influential newspaper It's the cheapest way to reaching large number of readers of various backgrounds.&It's advertising ability and creativity can be guaranteed.
Disadvantage of newspapers
1.Don't always target their audience precisely..
2.The life of span is short.
3.Readers discard them quickly.
Adv&Disadvantage of television advertising
1.widely use as a means of entertainment
2.Reach vast audiences
3.Allow creative use of action color and sound
Audience change channels quickly when commercials begin&doesn't get the target audience.
Content
Besides the basic information such as time.location.contact number and address,the description of applicant's qualification and specifications of the position should be included. Because it can cut down the number of applicants,attract the desirable ones and thus reduce staff turnover.
This also a chance to publicize the image of our company,the advertisement should be well-designed and cover general information of our company.
External recruitment
1.Revitalize the organization
2.A source of new ideas Bring out potentials and inspire innovative creation
3.Bring along the latest knowledge acquired from their previous employment Writing a newspaper for a job vacancy
1.The description of work A general picture and more details about a job would help the candidates get to know whether they can fulfill the job or not.Ask what you can do for the company.
2.Professional experience is more revealing to show the applicants' skills and capacities,especially for some senior positions,foe example IT engineer,project manager,accountant and so on.
3.Salary offered maybe the key to push the Mr.Right to apply for the job.
18.Time management
Problems increase workload&cause fatigue and stress
Solutions make a list of daily work and fully comply with it&consider carefully when holding a meeting some unnecessary meetings should be canceled.
https://www.doczj.com/doc/323087677.html,pany video
Which company personnel should appear
1.The chair of the board of course.He is going to have a brief introduction of our company
2.General manager Show the cooperation of each department of our company. What would you do
1.explain our daily work we have a really efficient schedule
2.advanced technology and great achievements to show our progress
3.demonstrate to them we have corporate social responsibility.
Q&A Details are more important than big talk.It's in details that the style of a company is shown.
20.Working environment&Dangers
Unsafe conditions&Precautions should be taken
1.make a list of unsafe conditions For example,our computer cables and telephone cords sprawl on the floor,and if anyone trips over them,they are likely to sprain ankles and even break their legs.
2.All the wiring all clutter up on desks,that might spill cups of hot coffee,our staffs might get burnt.
Eliminate all these dangers
1.The first thing we should do is to replace all frayed electrical cords.All electrical and telephone cords must be inserted though rubber protectors.
2.Carpets in the office should slip-resistant,particularly in wet weather,to prevent any slipping or tripping accidents.
3.improve the ventilation in our office to help prevent headaches,smells,sore throats and dustiness.
4.A working fire extinguisher should be able to handle small fires,and staff members should know how to use it.
How to increase employees' work safety awareness
Offer training programs acquaint their employees with safety rules and regulations.All employees must be given safety information and accident presentation instructions. Importance of positive working environment
The more comfortable and more you enjoy your environment,the more likely you will be to spend the time there working and getting everything done.
Poor seating,ventilation and lighting are harmful to everyone's health.
Your workspace to be set up in a location that allows in a lot of natural light.Having decent amounts of natural light available in your work area will improve your productivity by making your environment more enjoyable.
Operate in a clean and organized environment.Having a workspace that is clean and organized you feel more professional and more in control.
21.Staff training
Importance
The more time and efforts we spent in helping new employees,the more likely they are to identify with our company and become valuable members of it.
A well-planed orientation program is effective in helping retain and motivate employees.&Increase productivity,reducing the new employees' anxiety,improve employee morale.
Topics need to be talking
Introduce our company's history,company's purpose and strategic,goals,appraisal system and motivation programs.
Job duties and responsibilities a clear idea of their future job and obligations,and help them on the right track in no time.
22.Traveling
Cutting travel costs
1.Not to take some trips on the first place Avoid unnecessary conferences and avoid unnecessary travel by using IT systems such as video-conference and teleconference.
2.Choose the right transport Always consider first the cheapest ways of getting around.Public transport like train,bus and underground are preferred. Plan ahead to pay less for the air fare when we have to travel by plane.
3.Accommodation is also a major travel expense.Encourage staff to stay in better value hotels instead of expensive ones and always ask for a discount.
Offer some incentive rewards to those who save costs in their travel.
What kind of facilities should hotels provide for business people?
I think it's considerate to provide breakfast,heating,air conditioning for business people.If the hotel can offer facilities like muti-function hall,well-equipped conference room,then business people are able contact their clients and companies more conveniently.
Staying in a hotel when go on a holiday
The purpose of going a holiday is just to relaxed,to be free from worries and unhappiness.Hotels are more comfortable since facilities are modern and advanced.
23.Work pattern
Disadvantages of depending to much on computer
Whenever there is a computer breakdown,all the work will be held up and the whole thing swill be in a total mess.
Why staff may not be using computers
https://www.doczj.com/doc/323087677.html,ck of computer knowledge and skills
2.Don't want to learn anything new
3.Have the unnecessary fear that there might be harmful radiation to human bodies Solutions
1.We should arrange an in-house training program to help staff learn about computers and software packages so as to use them effectively.
2.Let them know about the usages of computer which will benefit their life and work. Show them how to use e-mails or other connections to understand the value of computer.
3.Show them how computers can be used for all kinds of tasks,such as word processing,databases,graphics,communications,etc. which relieve their workload
4.Supply some technical people who will assist them in their use of computers
5.Making it a rule that all the paperwork should be typed and printed out.
24.Managing a company
Cope with a heavy workload
1.Benefits system
offer extra bonus&provide exercise facilities to enhance staff's health&introduce more flexible benefits program like childcare and nursing care for the old,so that employees can balance work and homework.
2.Time management
Become more organized and feel ease with their work
3.Provide psychological consultancy advice better adjust themselves to their work pressure.
Measuring corporate performance
1.Business ethics It's the core of company culture and is an important tool for companies' striving for long-term prospects and growth.
2.Environment protection Try their best to minimize waste in their operations and mitigate their own environmental impacts.
https://www.doczj.com/doc/323087677.html,ply with relevant rules and regulations
Company reputation A company with good reputation usually has good management system and space for promotion.
25.Marketing
Developing new products
1.Market research By carrying out marker research,a company can predict whether there exist a niche market for a new product and know the customer's basic needs so that the new product will sell well when it is launched into market.
2.Advertising
3.Price A product's price is a very important factor in deciding whether customers will buy it or nor.The new product's price must be reasonable and competitive.
4.Identifying targeting customers. The targeting customers' preference and dislikes,the capacity of buying,social status,consuming habits are key factors for producing a marketing plan.
Dealing with competition
1.Pricing policies Price is a very important factor in consumers' buying decisions. Offer competitive prices to attract customers.
2.Advertising Increase brand awareness More likely to buy when they have seen some eye-catching advertisements.
3.Quality A firm differentiates itself through the quality of its products.
26.Designing websites
1.Type of information to include Put the products or services you offer at a easy-to -find place. Information like company profile,the achievements and the latest developments,range of products the company offered,online shopping,etc
2.Different language of versions Usually English versions should be provided as important formation.But if a product is to be sold to another country,the language of that country should be also be provided.
3.A Frequently Asked Questions
27.Deciding to buy equipments
1.Quality Generally speaking,the higher the price of equipment,the better quality it is.Choose the most competitive one.
2.Speed of technological change Better choose a muti-function one and make sure it will compatible with your system
3.Cost There are many brands and types with different https://www.doczj.com/doc/323087677.html,pare prices and the functions carefully.On-line shopping is a good choice,but at the same time,the quality should be guaranteed.
4.After-sales service Tend to have small or big problems easily.
28.Negotiating contracts with suppliers
1.Price and discounts It should be a litter higher than expected but within a reasonable range.This enables you to have enough room for argument.
2.Delivery time If the delivery is late,it might cause some inconveniences or even bigger problems.So you need to include a clause that clearly shows the time for delivery and the compensation if goods are not delivered in time.
3.Check list Ensure that all relevant products are included.
29.Producing a sales brochure
1.Clear description of products
New functions&latest technology&materials&things to be notice should be explained in a detailed way.
2.Attractive pictures The pictures shall be appealing.It's a good idea to choose a cartoon figure as a narrator.
3.Wording Use appropriate words to describe your business.
30.Deciding packaging for a product.
1.Image Upgrade the packaging of products in order to convey high-quality images.
2.Packaging design The design of shape,color,size and graphics play an important role in making the product appealing.
3.Take consumers preference into consideration.Design in a way to make it easier for consumers to open the container and use the product.
4.Packaging materials Strong enough to resist any damage such as sunshine,oil and water.
31.Managing a project
1.Encouraging teamwork Means more efficiency and productivity which saves plenty of time and energy.
2.Keeping the schedule Make a schedule ahead of time and fully comply with it so that the task could be finished on time.
3.Offer relevant training Training can keep their sills current and up-dated,thus make them stay competitive throughout their lives.
Through training,employees will have a better understanding of their work objective,have greater communication to their work,and acquire practical working skills.
Communicating management messages to staff
1.Overall purpose It's important to clearly state your overall purpose and expectations.In this way,employees know what they should do to meet work requirements and to achieve performance excellence.
2.Feedback on performance On the managerial part,performance reviews help managers to keep track of possible problems in their own work.On the part of employees,they get encouraged for their hard work and are gien chances correct mistakes made on the job.
3.Keep communication line open Managers should be more open in sharing information with their subordinates.They should let employees know in advance any proposed changes before they actually occur.This enhance mutual understanding and trust.
32.Interview&Staff qualities
First impression
The impact you make in the first day in a new job have a lasting effect.A positive impact is necessary for salary increase,job promotion and career development in the company.
Further study
Improve staff's skills,knowledge and strengths which are important for career development.
Variety of experience
Variety of experience and a brand horizon would help to tackle urgent matters and establish his or her personal prestige.
Well-experienced staff are capable of overcoming storms and crises.
Work abroad
A good experience for me to broaden my horizon and to learn something new.
I'm ready to accept new ideas and culture differences by meeting and communicating with different people.
Follow-up communication(Delegating work to others)
It's best the person in charge reports to his boss regularly about the progress he has made.
33.Q&A
1.What are you doing now for the preparation of your future plan?
To be a lawyer in the future,I'm preparing for judicial examination next year.At the same time.I'm learning to be psychological mature and ready to accept the challenge.
2.Free time
Read various books such as detective novels such as Sherlock Holmes series,world classics and biography.
I am fond of traveling.Traveling is a good way of learning and exchanging new ideas with different people you met on your journey.Sometimes you can even have a deeper understanding of life through traveling.
I prefer table tennis best.It's a moderate exercise,but it requires great skills both tactical and technical.You have to pay attention to speed,quickness and quick decision-making.My health condition has improved and I've made a lot of friends through exercises.&Mentally relaxed&Physically fit.
3.Shanghai
Located in the Yangtze River in eastern China,Shanghai is major financial center and the busiest container port in the world.
As a city which enjoys a high level of civilization,the city is now a tourist destination renowned for its historical landmarks such as the Bund and Yu Garden.
What's more,the pleasant weather,convenient transportation and characteristic foods in Shanghai will make you linger on and forgot to return.
__________________________________________________ What's important when…? 1. Monitoring the quality of service provided Feedback from the customers A: Feedback from the customers is very important because feedback can reflect the opinion of the customers on the quality of your service. To get this feedback a.s.a.p. and analyze it carefully is very helpful. From this feedback you can know what your customers think of your service what they are not satisfied with and how they like you to improve the quality of your service. Once you know what your customers want you will have a clear objective to improve or maintain the quality of your service and your monitoring will be more effective. Checking sales figures A: when we monitor the quality of service provided we must first check our sales figures. Sales figures is one of the most important factors in testing if the service you provide has high quality and if the customers are satisfied with your service. If your sales figures continue to grow that means you succeed in maintaining the quality of your service and your customers are confident when choosing your service. If there is a sudden decrease in your sales figure that will probably mean that you are now in trouble and the quality of your service is declining or undermined by some factors of uncertainty, which means you have to check the whole quality-control system to find out where the problem is. 2. Choosing a new sales agent Experience of agent A: we should first consider the experience of the agent we choose. The more experience the agent has the more chance he or she will have in dealing with sales. An experienced agent has profound knowledge on sales and is very professional in promoting sales and selling goods to customers. Furthermore experienced agent may have established his or her sales channels or relations which are the key factors to the success of sales. They can help
商务英语整理笔记 询价还价(询盘还盘) inquiry 询盘 offer/quotation 报盘 ※firm offer 实盘 ※non-firm offer 虚盘 ※subject to 以---为准例：我方向你放报实盘，以你方在下周前回复为准。We send you firm offer subject to your reply reaching us before next week. subject to our final confirmation/prior sale/goods being unsold 以我们最后的确认/以前的销售/未出售货物为准(了解即可) This offer is valid/open/good/firm for 3 days.该报价有效期为3天。 counter offer 还盘 offerer 发盘人 offeree 受盘人 ※superior to 比---好superior quality 质量上乘inferior to 不如---- 考点在to The goods is of superior quality.产品质量上乘。 ※sale by trademark/brand/name of origin 按照商标/品牌/产地名销售 discount 打折 e.g. 打7折30% discount Your price is rather at the high side/low side.你的价格高/低。 ※out of stock 缺货 ※supply from stock 供现货 ※supply sb with 例：我方向你方提供100吨核桃现货。We supply you with 100 tons of walnuts from stock. market is firm 市场趋升market is active 市场活跃market is strong 市场坚挺 specialize in +名词专营---- line 行业或职业What’s you line?你从事什么行业？ line 行情out of line of the market 与市场不符合 in line with 和---一致 considerable business 大量生意 Chamber of Commerce 商会 ※CIFC3% London=成本、保险加运费及3%的佣金运至伦敦港口 price list 价目表 平等互利的基础上on the basis of equality and mutual benefit We owe your name and address to +人或公司承蒙-----告知贵公司的名称和地址 有竞争力的价格competitive price ※和其他供应商比较起来，我们的价格更有竞争力。Our prices are more competitive than those of other suppliers.或Our prices compare favorably with those of other suppliers. ※首批订单initial order ※试订单trial order ※place/book an order with sb.向某人订货 常用的贸易术语
BEC中级口语考试：基础篇 1.1第一部分考试形式 (Test format of Part 1) 在第一部分考试中，考官就考生的个人情况或工作、学习情况向其提问，考生作答。然后考官再提问，考生再作答。考官一般会对每个考生进行两轮提问，每一轮三至四个问题，随后转向另一名考生，在两名考生间交替进行，直到规定时满为止，一般大约3 分钟。 这部分考试的特点是：话题涵盖的范围一般比较简单、浅显，不会超出日常会话的范畴，而且大部分话题都比较类似，是由主考官从剑桥大学考试委员会印发的Question List上随机挑选的。考前的充分准备足以保证考生应付大多数问题。而且在第一部分考核过程中，考官提问的问句大部分都是简单句，一般不超过15个单词，清晰易懂。 1.2应试建议 (Tips on how to cope with Part 1) (1)Greet upon entering the exam room. 进入考场后，考生应当充满自信，自然大方地向考官问候致意。话不需多，但自然、新切的问候语，可以给考官留下良好的第一印象。常用的问候语包括： Good morning, sir / miss / madam. Good afternoon, sir / miss / madam. Nice to meet you. （注：有两位男老师在场，可以称呼gentlemen. 有两位女老师在场，可以称呼misses. 有一位男老师和一位女老师在场，可以干脆免去后面的敬呼语，或直接采纳上面第三种问候方式，以免去敬呼语太长、太繁琐的尴尬。Madam 一般用于明显很年长的女教师，否则改用miss，因为女性对年龄认可度比较敏感。） (2)Relax yourself, yet do avoid over relaxing yourself. 大部分考生都有过这样的经历：平时跟同伴一起练口语的时候说得挺流畅的，但一到课堂上回答老师问题时，或是一进入口语考试房间时，所有头脑中的思路都不翼而飞，头脑一片空白。因此，在很多情况下，口语考试表现不好并不是口语水平问题，而是过分紧张导致的发挥失常。因此，平时试着让自己多练练紧张时放松的能力，对于克服进入考场后突然情绪紧张导致的发挥失常很有帮助。 (3)Familiarize yourself with the pronunciation and intonation of the interlocutor and the other candidate. 由于考生来自不同的地域，很多方音重的考生在说英语的时候也同样如此，这在很大程度上会影响其他同一考场的考生的理解和反应。考官尽管发音准确，但因为不熟悉他（她）的语音语调，也有可能造成误解。因此，进入考场后，要尽快熟悉他们的语音语调及语速，以免由于误听导致反应错误。 (4)Be precise in understanding the questions. 考官的提问也好，同伴的问题也好，没听清的情况下切不可盲目作答，一定要问清楚问题是什么。考生要清楚的一点是，BEC口语考试是“口语”考试，而非听力考试，也许没听清对方的问题会影响你的分数，而在没听清问题的情况下盲目作答而导致答非所问，更会真正丢分。在以往的考试中，有些考生由于事先针对第一部分做了充分的准备，因此在考官提问的时候没有全神贯注，而是凭着准备过的问题想当然，背诵事先准备好的答案。这种错误是极不应该的，不仅会给考官留下作弊（cheating ）的不良印象，还会由于听力水平不佳而被扣分。要求对方重述问题的常用句型包括： Pardon, please? I beg your pardon? Sorry, could you please say that again? I’m sorry, but I didn’t quite catch you. Would you please repeat what you’ve
中级口语考试技巧 口试第一部分考生在回答考官问题时，不要简单回答Yes 或No，还要用两三句话来做进一步解释说明。 第二部分： I choose topic A, 然后把题念一遍。 总括I think there are three points/aspects to consider. First, 把题卡上第一点说一下，然后用两三句话解释 Second, 把题卡上第二点说一下，然后用两三句话解释 Third, 把你发挥的第三点说一下，然后用两三句话解释 总结： In conclusion,/In summary, I think 三个要点重复一下are important when doing sth.(重复一下原题的要求） Well, that’s all I want to say. Thank you! 或 Well, I think I have covered the main points. Thank you! 切记： 1. 一定要合理利用1分钟的准备时间，最好写下要点，以防忘记，造成发言不连贯。要点是指能起到提醒作用的单词或词组，不必写完整句子，时间太短，没有时间写完整句子。 2. 一定要尽量发挥第三点，以使你的发言丰满，同时也能使考官看到你语言和话语组织能力。但是如果实在想不出来第三点，就说提示的两点也可以，但是一定要说满一分钟，解释要点可以有详有略。注意采用总－分－总的方法，这样显得条理清楚。 3. 在听搭档发言时，就要努力想自己要提的问题，要根据搭档的发言提问，不要跑题。如果搭档讲的内容没有听明白，就根据你听懂的几个单词提问也可以。 Which do you think is the most important point? Why? (前提是搭档在发言时没有表明态度) 要求搭档进一步解释某个要点。I am very interested in -----Could you further explain ----- , please? 提出自己看法，然后要求搭档评论。I think --- is also important. What do you think of it? 要求搭档说一下自己公司的有关情况？Could you say something about ----- in your
商务英语阅读课堂笔 记整理版
Business English A Reading course（整理版） 商务英语阅读的主要内容： 商务英语阅读主要包括世界经济形势、经济全球化、国际贸易与投资、金融风险与管理、商业文化、企业管理等。这些阅读材料不但传递最新的世界经济和国际商务信息，开阔学生的视野，还提供最新、最典型的商务语言和词汇，有助于学生熟悉并掌握商务英语文章的典型语言用法、语言风格及语言特点等。1）阿迪达斯 Impossible Is Nothing. 没有什么是不可能 2）香奈儿 Fashion passes, style remains. 流行稍纵即逝,风格永存 3）飞利浦 Let us make things better. 让我们做得更好 4）麦氏咖啡 Good to the last drop. 滴滴香浓,意犹未尽 This Bill of exchange shall be accepted first and then can be honored by the acceptor. (该汇票应先承兑，然后由承兑方进行支付） Words & expressions: Transnational road warriors 从事跨国商务活动的人 Faculty and alumni Performance-review process 绩效考核过程 Make an assessment of sb 对某人作出评价 In a group setting 公共场合 Have a one-on-one session with sb 进行单独会话 Tone down 缓和语气 Career progression 事业发展 Cultural gulf 文化鸿沟
剑桥商务英语（BEC）中级口语考试试题 口语考试分为三部分： 第一阶段：考官和考生交流，时间大约3分钟Example 1.Q：What’s your name? A：My name is (Kate) (注：括号内的为参考答案) 2 .Q：Where are you from? A：I come from (JiangSu Province) 3. Q：Are you a student or worker? A：I am a (student/worker) 要点:：以上问题，只要你简单阐述就行了，不要长篇大论，而且老师问什么，你回答什么，千万不要拖泥带水。 Exercise:(每人问两个问题和答两个问题) 1、What is your major? 2、Which course do you like best? 3、Why do you study English? 4、Ｄo you like doing business? Why? 第二阶段：时间大概6分钟，每个考生分别发给一张带有三个不同题目的卡片，每个考生的题目都是不同的。考生需要从三个题目中选择一个题目，准备一分种，然后根据题目的要求他和提示作一分种的简短发言。 Ｅxercise :(以下问题三选一，每人陈述一分钟，并把你要讲的内容写在作业本上。) 1、Selecting a business magazine，which is more important? Cost Content ２、Choosing software, which is more important? Potential benefit
Business English A Reading course（整理版） 商务英语阅读的主要内容： 商务英语阅读主要包括世界经济形势、经济全球化、国际贸易与投资、金融风险与管理、商业文化、企业管理等。这些阅读材料不但传递最新的世界经济和国际商务信息，开阔学生的视野，还提供最新、最典型的商务语言和词汇，有助于学生熟悉并掌握商务英语文章的典型语言用法、语言风格及语言特点等。 1）阿迪达斯Impossible Is Nothing. 没有什么是不可能 2）香奈儿Fashion passes, style remains. 流行稍纵即逝,风格永存 3）飞利浦Let us make things better. 让我们做得更好 4）麦氏咖啡Good to the last drop. 滴滴香浓,意犹未尽 This Bill of exchange shall be accepted first and then can be honored by the acceptor. (该汇票应先承兑，然后由承兑方进行支付） Words & expressions: Transnational road warriors 从事跨国商务活动的人 Faculty and alumni Performance-review process 绩效考核过程 Make an assessment of sb 对某人作出评价 In a group setting 公共场合 Have a one-on-one session with sb 进行单独会话 Tone down 缓和语气 Career progression 事业发展 Cultural gulf 文化鸿沟 In the arena of international commerce 在国际商务的平台上 Common ground 共同点 At the institutional level 制度层面 Fall short 结果，后果 Ongoing cross-pollination 不断学习他国先进事物 Trait 特征 Be customer-centric 以客户为本 Implement 实施 Commonality 共性 The integration of the global economy 全球经济一体化 See local context ad integral 本土文化语境知识 一些跨国公司英文名称： Procter & Gamble Company 宝洁公司 Johnson & Johnson Ltd. 强生公司 Carrefour China Inc. 家乐福 Bayerische Motor en Werhe AG宝马公司
b e c中级口语第三部分 This model paper was revised by the Standardization Office on December 10, 2020
互相讨论： 本部分考试时间约5分钟，以考生之间的双向对话方式进行，要求考生根据所给的商务背景知识和相关提示准备30秒之后进行为时3分钟的讨论，然后考官将根据考生的发挥情况围绕主题分别对考生提问。这个阶段主要测试考生在比较与对比、总结与分析、争论与让步等中的语言表达能力。 1. 应试技巧： （1）了解自己角色 考生拿到卡片后应迅速浏览关于场景的介绍，熟悉自己扮演的角色，并努力在以下的对话中以此角色的立场来思考问题及阐述观点，这样才能保证对话的顺利进行。 （2）理清发言要点 考生拿到卡片后还应根据题目的要求，迅速展开联想，构思出发言的要点。最好按重要性将各要点排序，做到发言过程中逻辑清晰，条理通顺。 （3）控制发言时间 在考试中不能一味地表现自己，太“霸道”，也不能一味沉默，太“谦虚”。要把握分寸，掌握时机，恰当地运用口语表达技巧，自然地接续、打断、插入或附和别人的话茬，完整地表现自己。 （4）与同伴密切合作 在整个谈话中，考生都应遵循“合作”的原则，保持一种友好、礼貌、轻松的氛围，使讨论卓有成效。在对话过程中要注意在自己发言的同时还要给对方创造发言的机会，使讨论
能够活跃自然。在产生尴尬无话题可讲的情况下，双方都应当尽力找到谈话突破口，保持谈话继续进行。 （5）注意肢体语言 肢体语言有助于给考官留下好的印象。时刻保持微笑，认真地倾听同伴的发言，并适当地点头表示同意(但也不可过于频繁)。 2. 考试演示 考题： Effective Time Management Your company has found that ineffective time management is one of the major problem areas throughout the workforce. You have been asked to put forward some suggestions for improving the situation. Discuss and decide together: why poor time management can become a major problem in company. what procedures could be adopted to ensure that time is managed effectively.参考答案： Zheng: Hi, Ms. Wen. As you know, our company is kind of out of control these days. Don't you think so
第二辑Test 1 Topic A: WHAT IS IMPORTANT WHEN ……? Entertaining clients ●Types of activities ●Cost [思路点拨] 【词汇＆短语】 促销赠品Complimentary presents 迎宾室Hospitality room 招待费Entertainment allowance 定制Customize 针对个人Personalize 有目的的Purposeful 商业目的Business objectives 客户需求Customer demand 包间Compartment 舒适的Cozy 【句型点击】 ●间歇、停顿 How shall I put it? 怎么说呢？ Well, what I trying to say is…….. 我想说的是…….. I’d like to begin by…… ●个人想法 In my opinion, I’d say that….. The point is that……. Well, we should…. 【参考范例】 Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office. When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we can
What's important when…?1. Monitoring the quality of service provided Feedback from the customers A: Feedback from the customers is very important because feedback can reflect the opinion of the customers on the quality of your service. To get this feedback a.s.a.p. and analyze it carefully is very helpful. From this feedback you can know what your customers think of your service what they are not satisfied with and how they like you to improve the quality of your service. Once you know what your customers want you will have a clear objective to improve or maintain the quality of your service and your monitoring will be more effective. Checking sales figures A: when we monitor the quality of service provided we must first check our sales figures. Sales figures is one of the most important factors in testing if the service you provide has high quality and if the customers are satisfied with your service. If your sales figures continue to grow that means you succeed in maintaining the quality of your service and your customers are confident when choosing your service. If there is a sudden decrease in your sales figure that will probably mean that you are now in trouble and the quality of your service is declining or undermined by some factors of uncertainty, which means you have to check the whole quality-control system to find out where the problem is. 2. Choosing a new sales agent Experience of agent A: we should first consider the experience of the agent we choose. The more experience the agent has the more chance he or she will have in dealing with sales. An experienced agent has profound knowledge on sales and is very professional in promoting
Explain why you brought one of the products. strong sense of brand loyalty reasonable price good after-sales service reliability of the product good and consistent quality user-friendly design good value for money in style What determines the price of a product? ● The price of a product is influenced by the costs. 1 ● This is because firms have to charge a price which is greater than costs to make a profit. 2 ● However in the short run a firm may sell a product at a loss. This may be to gain market share or because the product is still at the introduction phase and has high research and launch costs. 3 ● Overall it depends on whether we are considering a short or long term pricing policy. Firms may be willing to make a loss in the short run. It will also depend on the objectives of the firm. Some public sector organisations, e.g. may simply try to cover costs. Should firms train their employees? By training their employees firms may be able to increase their profits BECAUSE trained staff are likely to be more productive and make les mistakes. Employees might also be more motivated BECAUSE they might be able to undertake more interesting work and BECAUSE managers are showing that they value their staff (which can satisfy their esteem needs). HOWEVER training costs money and is not always successful. It can also lead to a loss of production while staff are being trained. OVERALL, management will have to weigh up the potential benefits against the costs. If, for example, the firm has the necessary resources, the training is relatively cheap and is likely to lead to significant increases in productivity and profitability the firm likely to invest in it. If, ON THE OTHER HAND, the firm lacks the necessary finance and staff already have the skills required then training is LESS LIKELY. WHAT IS IMPORTANT WHEN…? Selecting applicants for a job ?Working experience ?Personal qualities Sample 1 I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.
《新编剑桥商务英语中级》-Vocabulary Unit 1a Teamwork toiletries：n. 化妆品厂、清洁、化妆用品公司major brands：主导品牌expatriate：n. 旅居海外的，移居国外的creative thinking：创新思维 a survival course：生存技巧培训课程profile：n. 简介、小传、概况simulation：n. 模拟训练go for profit：追求利润behind schedule：进度落后于计划stick to the schedule：严格按计划进行 Unit 1b Communication exceed：v. 超越、胜过over-estimate：vt. 过高的估计manageable：adj. 便于管理understate：vt. 轻描淡写的说 seminar：n. 研讨会、讨论会management：n.（企业、机关的）管理人员follow-up evaluation：后续评估 deadline：n.最终期限complimentary ticket：免费赠送的票 Self-study and Exam practice have everything to do with：与…关系密切curriculum vitae：个人简历、履历，简称CV human factor：认为因素 aggressive：adj. 咄咄逼人的、好斗indicate：vt. 显示、表明 Unit 2a Entertaining customer satisfaction form：顾客满意、情况问卷表complete the form 填写表格questionnaire：n.调查表、问卷criteria：n. 标准（为criterion的复数形式）atmosphere：n.氛围attentiveness：n.殷勤、周到 value for money：物有所值程度enhance：vt. 提高、增加mezzanine：n. （尤指介于一层与二层之间的）中层楼reasonable prices：合理的价格interior design：室内装修group dining：团体用餐catering requirement：餐饮要求tour groups：旅游团corporate events：公司社交活动wine tastings：品酒会steak：n.牛排 company presentations：公司业务报告会business trip：公务旅行vegetarian：素食者call in：顺路到某处 alike：adv. 一样的，相似的evolve：逐渐发展或完成pride ourselves on/upon：为…感到骄傲along with：同…一道be of importance：具有重要性to cater for：提供餐饮服务，接待gently：adv. 轻轻地，小心地 strive：为获得…而努力奋斗concept：n. 概念，观念，想法distinctive：adj.与众不同的suitable：adj. 舒适，合适memorable：adj. 难忘的tourist：n. 游客，观光客awful：adj. 糟糕的，恶
BEC中级考试口语试题Part II A: WHAT IS IMPORTANT WHEN ...? Meeting foreign clients for the first time * Foreign language skills * Knowledge of cultural differences B: WHAT IS IMPORTANT WHEN ...? Deciding whether to buy or rent office equipment * Cost * Speed of technological change C: WHAT IS IMPORTANT WHEN ...? Aiming to increase staff productivity * Offering bonuses * Creating a pleasant environment A: WHAT IS IMPORTANT WHEN ...? Choosing transport for a business trip * Convenience * Cost-effectiveness B: WHAT IS IMPORTANT WHEN ...? Aiming for promotion * Quality of performance * Company loyalty C: WHAT IS IMPORTANT WHEN ...? Exporting goods or services for the first time
* Personal contacts * Professional advice * Part III Your company is sending a small group of employees away together for three days to encourage them to work as a team. You have been asked to help plan the programme. Discuss the situation together, and decide: * what practical arrangements the company needs to make before the trip * what work and leisure activities would be suitable for the group 有备而学，BEC考试标准一点通
一、采用恰当的方法翻译下列各句： 1. In this case, goods may be sent on consignment, unsold, and the agent is expected to obtain the best price available; but this practice is more common with produce exports. 在这种情况下，货物可能没有售出，而是寄售，希望代理行能获得最好的价格。这种做法在农产品交易中比较常见。（分句法） 2. We appreciate how you yourself are placed by your long-term contracts and wish we could help, but unfortunately we cannot do so by lowering our price. 我方理解，贵方本身有长期合同，所以希望我方能给予帮助，但很遗憾，我方不能以降价的方式来帮助贵方。（顺序法） 3. If having given further thought to the matter, you feel you cannot accept our offer, we hope it will not prevent you from approaching us on some other occasion. 如果贵方对情况进一步考虑后，仍觉得无法接受我方的报价，我方希望这不会影响我们双方在其他方面的合作。（顺序法） 4. It appears that you are well aware of our usual trade terms and conditions although we haven’t done any business between each other before. 虽然我们双方以前从未有过业务往来，但是贵方对本公司通常的贸易条款却非常熟悉。（逆序法） 5. Normally four copes of a bill of lading are issued. Two copies will be signed by the ship’s master or his agent, two remaining unsigned. 提单通常签发四张，两张由般长或其代理签字，两张不签字。（合句法） 6. Clearing and forwarding agents handle all the details of transporting cargo: packing, weighing, making customs entries, and the many dock services entailed in loading and unloading.