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商务英语课程教案

商务英语课程教案
商务英语课程教案

XX大学

教案

2011 —2012 学年第 1 学期

商务英语课程教案

商务英语课程教案

商务英语课程教案

商务英语课程教案

商务英语课程教案

商务英语课程教案

商务英语课程教案

商务英语课程教案

商务英语课程教案

商务英语课程教案

《新编剑桥商务英语(初级)》(第二版)教案

《新编剑桥商务英语(初级)》 (第二版) 教案 教材:《新编剑桥商务英语(初级)》(第二版) Lan Wood, Cartin Lloyd-Jones, Anne Williams编著, 经济科学出版社, 2002年3月

《新编剑桥商务英语(初级)》课程单元教学设计一、教案头

二教学设计

第一次课设计梗概(2课时) (1)告知学生本课程的总体安排、教材的处理,上课的方式、明确学习目标——掌握商务公司运作,通过BEC初级考试.为了提高学生的积极性并使他们了解在平时的学习中应提高哪些能力,告诉学生现在用人单位对员工的要求,第一要有一定的专业素质,二是情商要高,即懂得如何交流,如何为人处事,所以,在教学中,主要采取活动教学,通过各种各样的活动,提高学生的自信心和交流能力。并给学生分享往届学生的就业经历和心得. (2)考核方式 第一次上课时主要告知学生每次课,每个活动环节都很重要,课程终结考核主要来自两个方面,一是整组的表现,即各个公司在各种课堂活动上的表现;二是个人的主动表现和提问表现.只要平时刻苦努力,积极主动,自然而然就能取得优秀的成绩。(3)进入正题 本次课的项目主要是介绍公司的职务分类,职能范畴,名片。 Listening 1: Listen to the tape to finish the exercise and discuss the business card.

●Discussion: Different positions and duties in a company. ●Listen 2: Find the different duties in a company. ●Game: Divide students into different groups to play a game in order to review the present simple. ●Reading: Know more about the different duties in a company. ●Vocabulary: Remember all the new words in this unit and finish the exercise in the book. ●Speaking: 1. Design a business card of everyone. 2. Set up a company, four students in one group. 详案 Unit 1 Part One Introduction and Job description I.Aims and Objectives: At the end of this session, the students should be able to: a.Know the general information about Cambridge BEC Preliminary, the useful study strategies for this course and the content of Pass Cambridge BEC Preliminary. b.Talk about jobs, practise listening for specific information and review the present simple. II.Session Outline 1.Greetings 2.Duties: 1) Warmer (books closed): T asks Ss the definition of business cards and how important business cards are to them and the people they are familiar 2) Listening 1: a. T introduces the Chamber of Commerce and gives more information if requested( it is an organization which operates on a local basis; it helps business by promoting the area; it offers business opportunities for its members through a variety of services and events) b. T focus Ss’ attention on the business cards and clarifies job vocabulary where necessary. Ss listen to six new Chamber of Commerce members speaking and number the business cards in the order in which the people speak. c. Check th e Ss’ answers and listen to the tape again to make sure everyone understands it.

第三次模拟国际商务英语谈判方案

第三次模拟国际商务英语谈判方案 本次模拟国际商务谈判的目的就是通过完整模拟国际商务英语谈判,实战训练,增加商务英语专业学生的理论与实践知识相结合的能力和水平,并尽可能地发挥学生学习的积极性、主动性和创造性,使学生深入了解国际商务英语谈判的具体流程和各阶段任务要求,全面把握国际商务谈判,并检验学生的学习情况。 一、谈判背景 中方欲购买外方一定数量的某种产品,中外双方以价格为核心,并考虑其他要素,开展有针对性的商务谈判。谈判中,面临一些问题,双方经过磋商解决问题,实现谈判双方互利共赢。 二、谈判组成员及谈判人员分工: 每班分成8个小组,每组由5-6名谈判员构成: A:主谈人员,负责整个谈判设计与协调,对整个谈判结果负责。 B:商务人员,负责谈判中有关市场情报方面信息的收集与谈判。 C:技术人员,负责谈判中有关产品技术资料方面信息的收集与谈判。 D:财务人员,负责谈判中有关双方财务资料方面信息的收集与谈判。 F:法律人员,负责谈判中有关法律资料方面信息的收集与谈判。 G:文秘人员,负责谈判中有关谈判各方工作的协调和记录。 如谈判组成员有变,可减增人员为:主谈助理、文秘人员、翻译人员等。 三、谈判主题: 1.中日数码相机产品交易 2.中美名牌电脑产品交易 3.中法优质红酒产品交易 4.中韩名牌服装产品交易 5.中国瑞士手表产品交易 四、谈判前的准备 要求每个队伍在谈判前,进行充分的市场调查研究,收集相关的资料和信息,并制定相应的谈判方案,制定谈判的目标。 要求参加谈判人员,精心准备自己的服饰,注意自己的仪容仪表。准备好花瓶、台布、座签名字、协议文本的起草、公司的公章、签约仪式时的酒杯等。 五、模拟谈判的时间与要求 第10周,各谈判队,确定谈判人员分工名单;第11周,各谈判队伍将商务谈判计划及方案确定下来;第12周进行课外模拟演练;第13周课堂上安排正式谈判。 注释:该正式谈判占本课程期末考试成绩的50%。 六、谈判过程与程序要求 6.1总体过程安排要求: 首先,谈判双方进行谈判开场,双方互致问候,建立良好的谈判气氛。其次,谈判双方在产品的质量,价格及交货条件方面存在一定的分歧,双方就分

商务英语教案

NO: 1 授课章节Unit 1: Introduction 课时 安排 4课时 教学目的要求1.To understand what is the business English and what is the electronic business 2.To know the meeting style and etiquette,and to set meeting agenda 3.To learn to write the correct letter in business 教学重点难点1.The difference between the business English and General English 2. Reading skill: skimming strategies. 3.Business talking: etiquette in business meeting 4. Writing skills: meeting agenda and business letter 教学内容及时间安排方法及手段 1.Warm-up (5 minutes) 2.Background Information. (5 minutes) 3.New words and Expressions. (10minutes) 4.Text Reading(25 minutes) 5.Writing : meeting agenda and the correct letter in business (45 minutes).Multimedia courses with explanation from the teacher ,group discussion among students https://www.doczj.com/doc/d73651270.html,municative teaching method 作业布置: a.Make an advertisement for a company b.Write a business letter 备注:学生能了解商务英语的定义以及商务交际的技巧。

《商务英语谈判(英)》课程简介

International Business Negotiation (English) Course Code:ZYB01020 Course Status: Compulsory Class Hours: 2 per week, 36 in total Credit Value: 2 Prerequisite: Business English, International Trade Practice Objectives and content: International Business Negotiation (English), a required specialty course for Business English majors, aims at cultivating students’ English language competenc y and negotiating skills in business contexts. This course is focused on the basic theoretical knowledge, negotiating skills and methods for business negotiation and is characterized by wide scope of knowledge, practical training and systematic study, through which students will master the following: 1) the main content, methods and basic theoretical knowledge of international business negotiation, 2) the basic etiquette for business negotiation, 3) the procedures and techniques of business negotiation, 4) the strategies for business negotiation, 5) how to break the deadlock in the negotiation process, and 6) how to deal with the interests relationship between the parties involved. All these will lay a sound theoretical foundation for business negotiations in students’ future work. Course book: 1. Song Gelan, International Business Negotiations, Higher Education Press, 2009. 2. Bai Yuan, International Business Negotiations (English edition), China Renmin University Press, 2002. Assessment: Exam Grading: Attendance (10%); Projects (15%); In-class Contribution (15%); Final Exam (60%)

新编国际商务英语阅读教程译文

新编国际商务英语阅读教程译文 第一单元国际贸易理论 重商主义 世界上第一个国际贸易理论——重商主义,产生于16世纪中期。重商主义宣 称金银是一国财富的支柱,是繁荣商业所不可或缺的。当时,金银是国家间的贸易 货币,出口国赚取金银,同样从他国进口货物,导致金银的外流。重商主义认为出 口大于进口从而保持贸易顺差是一国的根本利益。这样,一国积累金银,最终使国 家财富增加,国家地位得以提升。正如1930年,英国重商主义学者托马斯?孟所说: 增加一国财富的最普遍的做法是对外贸易,而且我们必须遵守这样的规则:每 年出口产品的价值要大于进口产品的价值。 遵循这一说法,重商主义提倡政府干涉,以确保贸易顺差。重商主义认为大量 的贸易额并没有什么益处。他们建议颁布政策以扩大出口,限制进口。具体做法可 以是对进口施加关税和对配额进行限制,对出口则给予补贴。 1752年古典经济学 家大卫?休谟指出了重商主义学说的缺陷。据休谟所说,如果英国对法国贸易顺差(即出口大于进口),相应的金银的流入会导致英国国内货币供应充足,从而产生通 货膨胀。而法国会因为金银的外流产生相反的效应——通货紧缩,价格降低。英法 之间相对价格的变化将促使法国的进口商购买的英国货物数量减少(因为英国货物 变得昂贵),英国的进口商将购买更多法国的货物(因为法国货物价格降低)。结 果,英国贸易收支状况不断恶化,法国贸易收支逐步得到改善,这种情况一直持续 到英国的顺差被抵消。因此,休谟认为,长期来看,没有国家能够如重商主义者所 想象的那样保持贸易顺差。 除了休谟指出的缺陷之外,重商主义的另一缺限在于其视国际贸易为零和博弈(零和博弈是指一国得益必导致另一国受损)。亚当?斯密和大卫?李嘉图指出了重商

国际商务英语谈判技巧

Business Collection商务必读 2322012年5月 https://www.doczj.com/doc/d73651270.html, 浅谈国际商务英语谈判技巧 河北建筑工程学院 王艳玲 徐海涛 摘 要:伴随经济全球化步伐的加快,我国的国际贸易活动也日趋活跃,致使国际商务英语谈判也更加频繁。成功的商务谈判有利于产生良好的经济和社会效益,熟悉谈判国家的文化、了解国际商务英语谈判中的相关技巧,是顺利完成国际商务谈判的前提。本文归纳介绍了国际商务英语谈判的概况,并提出了几点谈判技巧,旨在为提高国际谈判的成功率做出贡献。 关键词:商务英语 谈判 技巧 中图分类号:F740 文献标识码:A 文章编号:1005-5800(2012)05(b)-232-02 伴随着我国整体经济实力的不断增强,许多富有竞争力的企业将未来发展的方向转向了国际,纷纷加大了拓展世界市场的力度,致使我国出口贸易活动日益频繁。英语是目前国际贸易中的通用交流工具,在国际贸易谈判中起着关键性的作用。为了实现贸易中的谈判目标,就需要利用英语表达自己的意见,互通信息,对相关事宜进行商谈,及达成最后的协议。在此过程中尤其重要的是合理利用商务英语谈判技巧,有利于创造适宜的谈判气氛及良好的合作氛围,有利于彼此间建立友好、包容的伙伴关系。 1 相关概念的界定 商务谈判,即是谈判的双方或多方为达成某种商品或者劳务的贸易,对其中涉及到的各种条件、利益进行磋商的活动。由于市场经济的影响,商品概念的外延不断增大,不仅包含了具体的有形劳动产品,还涉及了信息、技术和服务等无形的产品。商务谈判包含了所有商品形态的贸易洽谈,例如技术引进谈判、投资谈判等。谈判的过程是自发给予与获取的过程,并且谈判双方会不断地调整其各种条件,同时也可以考虑随时退出。因此,谈判作为每一次交易的核心部分,是一个无法避免冲突的,十分艰难和漫长的过程。 商务英语的构成包含了商务背景知识、语言的使用以及商务交际能力三个主要要素。商务背景知识涉及的内容及其所占课程的比重主要由学习者的工作性质和其具备的专业化程度决定,商务背景的内容限定了该情景中应该用到的交际技能和相关的语言技能。商务交际技能就是在商务交际活动中应具备的技能,包含语言方面的技能和非语言方面的技能。语言在商务背景中的运用包含词汇、句型、篇章等方面的能力。商务背景的内容以及交际技能的水平决定了具体情景中选择运用的语言。词汇的运用由具体商务内容决定,而句型、篇章结构、文体风格、语调、节奏的变化等则根据交际技能来选择。 2 国际商务英语谈判现状分析 在世界各国的商务英语谈判进程中,因谈判双方利益的不可调和、人员素质参差不齐、国家间文化差异等因素,妨碍商务英语谈判的顺利进行。目前,在世界贸易中商务英语谈判面临的主要问题有:2.1 由于对谈判对象所处的政治文化背景不熟悉而产生诸多问题 在国际贸易谈判中,交易双方所处的政治文化背景是不一样的,进而导致不同文化氛围中的价值观也有很大的区别,不同语言中的礼貌用语也受到文化环境的限制。一些在我们看来毫不在意的表达方式或者过分自谦的语言,都可能因不符合对方国家的表达习惯而影响谈判的开展。比如说,与德国人谈判,选用直接的方式进行往往能收到好的效果,但同样的谈判方式对日本人则不适用,反而会适得其反。此外,谈判中的不礼貌还表现在过分谦虚、抬 高自己贬低对方以及责备等方面,这些都对商务英语谈判的顺利进行产生着负面的影响。 2.2 不恰当的拒绝阻碍商务英语谈判的顺利进行 在商务谈判过程中,交易方可能会提出一些不合理的要求,如果就此认定交易方的要求无法理喻,武断地进行拒绝,不为谈判的继续进行留出一定的回旋空间。这样做既不利于交易方,也不利于自己,对交易的双方都没有好处,直截了当的拒绝容易使得谈判陷入一种僵局而无法回转,甚至直接导致谈判的失败。而且,过于严肃的商务谈判也无法为交易双方提供一个和谐愉快的谈判氛围。虽然,在国际商务英语谈判中这些问题看起来微不足道,但它们却对我国国际贸易的不断发展有着重要的影响,亟待解决。 3 国际商务英语谈判技巧 3.1 熟悉谈判对象所处的政治文化环境 由于在国际贸易谈判多使用英语,因此要求谈判过程中要尽可能做到用语简单、明了,避免使用容易产生歧义的多义词、双关语、俚语或容易导致对方反感的词句,例如:“To tell you the truth”,“It’s none of my business but…”。运用这些词语,容易导致对方的担心和不信任,从而影响其合作的积极性。在跨文化交流过程中,最大的通病就是“以己度人”,自以为是地以自己的意愿与习惯表达自己的想法或理解他人的意思,而忽略了交易对方所处的文化背景或不同的思维方式。其中,最典型的例子要数对“Yes”和“No”的运用及理解。在一次商务谈判中,谈判双方分别来自于美国和日本。对于美国人提出的每一个意见,日本人都回应以“Yes”,这让美国人很高兴,认为这是一次成功的商务谈判。但在签约的时候才发现,日本人说“Yes”只是一种礼貌的表示—“I hear you”,而不是表示“I agree with you”。在实际运用中, “Yes”所表达的意思是很广泛的,除去上面例子中所表示的用法, “Yes”还可以表示为“I understand the question”或“I will consider it”。 “NO”也有非常丰富的表达方式。在某些文化中,发扬反正面冲突的价值观,人们通常运用一些模糊的表达方式代替直接说“NO”。这就要求我们在英语商务谈判的过程中,要尽可能地了解谈判对象的文化背景,熟悉对方的价值观及习惯,从而保证信息传递的准确性。此外,商务英语谈判还要求谈判者具备自信、事先准备充分、见识广、诚实守信等优秀品质。 3.2 使用恰当的拒绝策略 在国际贸易谈判过程中,讨价还价在所难免,对谈判对方提出的不合理要求,要果断做出拒绝。因此,如何有效避免因拒绝而导致的谈判僵局是商务英语谈判中需要高度关注的问题。商务英语谈判的拒绝技巧在国际贸易谈判中的运用主要通过以下几种方式实现:一是运用委婉表达拒绝对方的要求。运用商务英语谈判的语言技巧,既可以委婉拒绝对方的不合理要求,还可以避免谈判僵局

新编剑桥商务英语初级第三版教案

《新编剑桥商务英语(初级)》 (第三版) 教案 教材:《新编剑桥商务英语(初级)》(第三版) Rolf Cook and Mara Pedretti with Helen Stephenson编著, 经济科学出版社, 2008年10月

《新编剑桥商务英语(初级)》课程单元教学设计一、教案头

二、教学设计

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国际商务英语谈判答案(全)

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