Chapter1
3. Phrase Translation
1）萧条的经济、充分就业、贸易赤字、深入分析、工业化国家、自由贸易协定、国际专业化、产品差别、贸易盈余、决定性因素
2）economic win-win, tariff barrier, wage inequality, labor productivity, lay off workers, factors of production, bilateral deal, regression analysis, market access, world economic recovery
4. Translate the following sentences with the expressions in the list given below.
1) The monitoring system will finally substitute the U.S. government’s cap on cigar imports from Cuba.
2) The quarrel between Mexico and the U.S. will be of no avail and it may disrupt the lifting of the agricultural tariffs under the North American Free Trade Agreement.
3) An economic cooperation business forum, which will discuss how to minimize the negative impact of global economic imbalance adjustment on China, will take place shortly before the ministerial conference.
4) Few Americans attribute this to such obvious causes as a devalued dollar or the business cycle.
5) Recent research has shed light on the fact that there are heavy financial and political costs associated with the measures necessary to reduce the emission of greenhouse gases.
6) There are rumors that the government struck a private deal with the corporation’s chairman last month.
7) The opposition is exerting pressure on the U.S government to change the policy towards textiles imports.
8) Since the establishment of the bilateral free-trade agreement, the emerging economy has always been at the forefront of science and technology.
9) In general, floating exchange rates are supposed to insulate countries from persistent differences in inflation with their trading partners.
10) According to conservative estimates, by 2010, China’s import and export volume with North America and the EU would surpass $400 billion respectively, with ten ASEAN countries exceeding $200 billion.
Chapter 2
3. Phrase Translation
1）消费品，折扣零售商，品牌资产价值，广告预算，现实销售数据，促销，盈利，扫描数据
2）price premium, baseline sales, price reductions, advertising spending, marketing mix, quantity premium, product-line length( variety), allocation of dollars
4. Translate the following sentences with the expressions in the list given below.
1) The government has allocated $0.1billion to the development and utilization of renewable energy in rural areas.
2) We should not develop the Western region at the expense of environment. Therefore the government has been following a sustainable development road attaching equal importance to economic development and environmental protection.
3) As a big responsible nation, China will strictly abide by the WTO rules and honor its commitments.
4) The rapid growth in China’s grain production can be ascribed to the fact that the Chinese government has implemented a series of reform policy and measures in the rural areas, such as raising the prices of grain purchased by the state.
5) In the globalization era, not all countries play on the level playground. Some developing countries have to adhere to some marketing principles, or even accede to the requests of some governments.
6) Over the past year, the global investment demand was on the wane; the major world currencies suffered swift turbulence and some emerging markets underwent severe financial crisis.
7) Networks fundamentally alter the nature of competition and level the playing field, especially for smaller business regardless of the barriers like time and distance.
8) Through micro credit projects, with the credit available on demand, farmers are able to pay back both the principle and interest in time.
9) China’s vigorous eco nomic development is indicative of the fact that China has become one of the countries that enjoy the highest economic growth speed in the world.
10) With the reform of the wholly state-owned commercial banks, when some qualified commercial banks seek listing in the stock market, others certainly will follow suit.
Chapter 3
3. Phrase Translation:
1)
privileged minority 享有特权的少数人
gas station 加油站
marketing research 市场调查
professional competence 专业技能
a sales point 卖点
product design 产品设计
potential consumer 潜在顾客
business disaster 商业灾难
2）
日常生活daily life
广告活动advertising campaigns
物理特征physical characteristics
视觉想象visual imagination
国内媒体national media
销售增长a sale increase
销售渠道distribution system
产品导向型的广告product-orientated advertising
4. Translate the following sentences with the expressions in the list given below.
1) Experts have attributed the main cause of the company’s poor performance to its poor HR functions, especially the appointment of the senior management.
2) British Airways intends to create a more flexible and modern corporate culture through the relocation.
3) Rumors about redundancy make the company at its worst in terms of morale ever since its foundation.
4) After financial scandals, many companies can only resort to charity activities to improve their corporate image.
5) Politicians shold not engage in business affairs that might affect their political judgement.
6) As a sleeping partner of the enterprise, he is entitled to share the profits, but is deprived of participating in its management.
7) After watching this interview, she realizes how difficult it is to be a venture capitalist. For one thing, you need to have the money; for another, you need to have the insight to pick the right start-ups.
8) To enter a specific market, in addition to acquiring sufficient knowledge about our target customers, we also need to know about the local policies and abide by them.
9) With the efforts of these university students, it was brought to light that this world-famous multinational had established some sweat factories in China.
10) In a time when customers change constantly and rapidly in their needs, only companies who are quick to respond can survive and succeed in the end.
Chapter 4
3. Phrase Translation
1) Given the Chinese equivalents to the following English Terms.
mobility of people:流动人口
supply networks: 供应商网络
standardized items：标准零配件
specialist manufacturing technology:特殊制造技术
complementary economies: 互补经济体
anti-Japanese sentiment: 反日情绪
foreign affiliates: 外方合伙人，外国附属公司
go public: 上市
2) Give the English equivalents to the following Chinese terms:
企业并购mergers and acquisition
海外扩张overseas expansion
全球化战略globalization strategy
保护主义措施protectionist measures
市场准入access to market
知识产权intellectual property right
贸易伙伴trading partners
资本投入capital investment
4. Translate the following sentences with the expressions in the list given below.
1) Vendors now offer systems that work only with their hardware, but they are trying to make their equipment integrate with other’s hardware.
2) Agricultural export, by contrast, respond immediately, growing at an annual rate of 17.7 percent in 1980 and 1981.
3) This book takes a strategic view of business and develops the ability to take a multidisciplinary approach to managing a business and resolving problems and issues.
4) Thanks to the recession and 9/11, Mayor Michael Bloomberg must contend with a whopping budget deficit projected to 60 billion.
5) Dispose of batteries properly. Do not throw them into fire or expose to high temperature.
6) In the future, in addition to syndicating our groups’ efforts, we will ally with foreign companies to leverage advantages and enhance global competitiveness.
7) We are certain that in due course of time, the economic reform will have brought about results and benefits that will go beyond China’s boundaries.
8) One of the major banks has lowered its interest rate and the other bank is expected to follow suit.
9) During these quarterly meetings, it’s the boss’s responsibility to respond to each manager’s plan.
10) We will put in place a new order of the socialist market economy through completing the market system and rectifying and regulating the market behavior.
5.
1) ambivalent 2) integration 3）hindered
4) from 5) by 6) shortage 7) options
8) acquisition 9) strategy 10) alliance 11) craft
Chapter 5
3. Phrase Translation
1) English to Chinese
publicly traded companies 上市公司
keep a weather eye on…对随时留意/小心提防
accounting firms 会计师事务所
international subsidiaries 国外子公司
cost efficient 经济划算的
take a wait-and-see approach 持观望态度
reconciliation reports财务）调整报告
performance measures 业绩评定指标/方法
2) Chinese to English
通用/公认会计准则generally accepted accounting principles
收益确认revenue recognition
损益表/收益表income statement
每股收益earnings per share
常务/执行董事managing director
信用评级机构credit-rating agencies
财务管理人员/主管finance chiefs/ executives
机构投资者/投资机构institutional investors
4. Translate the following sentences with the expressions in the list given below.
1) Escalating costs have almost wiped out the company’s profits from last year.
2) This area is studded with bars all vying for customer attention. But it’s not easy to pin down what exactly it is that pleases customers the most.
3) The project team decided to adhere to its original plan despite the appalling weather.
4) At the press conference, the PR manager reiterated that the company’s operation has returned to normal. However, many private shareholders remain skeptical about such claim.
5) The new labor law, which took effect last year, is likely to raise the labor cost of a considerable
number of enterprises.
6) The less senior employees are reluctant to express their views or make any suggestions because they don’t think their ideas w ill really be put into practice.
7) Local relief organizations have also embarked on fund-raising campaigns so as to provide more financial support for the earthquake victims.
8) Up to 30 companies submitted their request for price rise, but most of them d idn’t stand a chance of getting approval from the regulatory agency.
9) The decision-makers seem to have already given up on the reform program though its initiators are still trying hard to elicit support from other stakeholders.
10. The new model, which has just been released onto the market recently, is being touted as the most energy-efficient and environmentally-friendly product of its kind.
Chapter 6
3.
explicit inflation target 公开的通货膨胀指标
volatile prices 波动价格
monetary policymaking 制定货币政策
consumer expenditure 消费支出
credit crunch 信贷资金骤减
variable mortgage rates 浮动按揭/抵押贷款利率
surging and plunging asset prices 大起大落的资产价格
do more harm than good 得不偿失/弊大于利
2)
楼市暴跌housing crunch/collapse
维持价格稳定maintain price stability
核心通货膨胀core inflation rate
消费者物价指数consumer price index
资产负债表balance sheet
预除负面影响forestall the adverse effects
政策框架policy framework
市场预期market expectation
4.
1) The intensification of globalization has made the financial market of any country more vulnerable to booms and busts in other countries.
2) This model, which used to be the cash cow of the company, only accounts for 5% of its total sales revenue now.
3) The local authorities’ response to the crisis seemed grossly inconsistent with its proclaimed commitment to environmental protection.
4) In his speech, the newly-appointed chairman of the committee warned banks and other financial institutions against over speculation and reckless lending.
5) The company has recently introduced a new assembly line in the hope that improved technology can translate into higher productivity.
6) The new policy comes into effect this month, but whether it can deliver the expected benefits remains to be seen.
7) To sustain their present standards of living, you have to bring their income into line with rising prices.
8) This country has a great advantage over its neighbors in terms of the financial and technological resources needed to achieve the dual goal of economic prosperity and cleaner environment.
9) During the economic recession, the outlook for job opportunities was bleak.
10) Should our negotiation with the agency break down, we’ll consider setting up our own retail outlets.
5. 1) economies 2)accompanied 3)run-ups 4)crashes 5)pose 6)intervention 7)variety 8)within 9)extent 10)under 11)distinguish 12)fundamentals
Chapter 7
3.Phrase Translation:
1)
competitive edge 竞争优势
breach of contract 违反合同
convertibility of profit 收益的可兑换
financial instruments 金融工具
currency conversions 货币转换
financial hedges 金融避险
cost-benefit analysis 成本效益分析
record-high 破纪录的高点
a vested interest 既得利益
in its infancy 初级阶段
2）
新兴市场emerging markets
金融危机financial meltdown
民间暴乱civil disturbance
股票价格share prices
风险溢价risk premium
政治周旋political spin
平衡竞争环境level the playing field
利害关系have a stake in
数据采集data-mining
博弈论game theory
4.
1)The advantages of the establishment of legal framework far outweigh its disadvantages because it guarantees private property rights for citizens as the rights of foreign entities to purchase and sell businesses within the country.
2. The government seeks ways to accelerate its bid to enter the World Trade Organization and promises to honor the commitment.
3. According to the United Nations Conference on Trade and Development, India attracted $16.9 billion in foreign direct investment inflows in 2006, which is equivalent to a 153% increase from the previous year.
4. There are signs that the market could open up in the near future and more foreign entities will
have a stake in the international business.
5. The practices of foreign companies must be consistent with international standards following the 1999 Trademark Act that protected foreign trademarks and service marks.
6. As of January 1, 2008, both domestic and foreign-funded enterprises will be subject to a 25% statutory rate.
7. Even before they reached the bilateral free-trade agreement in 2009, trade talks had already gained more and more favor with the Mexicans.
8. Germany’s anti-monopoly law, adopted voting on August 30, renders those foreign mergers and acquisition against national security infeasible.
9. China allows for full profit repatriation and since the mid-1990s, foreign investors have broadly had free access to foreign exchange.
10. Instead of engaging in endless talks that amount to little more than arguments for the lion’s share of profit, both sides need to size up the current situation.
II) Match each one on the left with its correct meaning on the right 1. motivation 2. pursue 3. mark up 4. procurement 5. intangible 6. cargoroyalty 商务英语阅读习题（一） I) Comprehension 1. What is international trade? 2. What are the major motivations for private firm to operate international business? 3. What measures do most companies usually adopt to avoid wild swings in the sales and profits? 4. Pleas give the four major modes chosen by most companies when entering into international trade. 5. Could you find any difference between Direct Investment and Portfolio Investment? If you can, please tell the main reasons. 6. What is MNE? What are its synonyms? 7. What limits a firm's sales? A. to make continual efforts to gain sth. B. the action of obtaining, esp. by efforts of careful attention. C. which by is its nature can not be known by senses, not clear and certain, not real. D. the goods (freight) carried by a ship, plane or vehicle. E. the amount by which a price is raised. F. profit, interest- G. the net value of assets or interest, invest. 8. equity 股本，资产净值 H. not needing other things or people, taking decisions alone. 9. yield I. a share of the profits. 10. independent J. need or purpose. 2. A 3.E 4.B 5. C 6.D 7.1 8.G 9.F 10.H HI) Fill in the blanks with the words or expressions given below and if necessary, put the word in the right form. A. orientation B. diversify C. seek out D. differentiate...from E. take advantage of F. undergo G. bring about H. correspond L abandon J. amount to K. Come after L. approach 1. That factory is trying to B its products to sell in different markets. 2. A successful businessman is always skilled in E every possible opportunity. 3. Reforming and opening to the world has G great changes in our lives. 4. Can you D this kind of operating the others? 5. Private firm going in for international business have a profit A 6. He I his company and family and went away with all the money. 7. The L of winter brings cold weather. 8. The manager's words J a refusal to the proposal.
一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。 题目1 正确 获得10.00分中的10.00分 标记题目 题干 — Good morning. Far East Logistics Company. This is Lin Hanxue. May I help you? —. 选择一项： A. Good morning, Ms. Lin. This is Daniel Anderson speaking. B. Good morning, Ms. Lin. Nice to meet you. C. No, thank you. 反馈 你的回答正确 题目2 正确 获得10.00分中的10.00分 标记题目
题干 — Mr. Taylor, nice to see you again. Welcome to our company. — 选择一项： A. Hello, my name is John Taylor, but just call me John. B. This is John Taylor. C. Thank you, Ms. Lin. I’ve come to see your packing for our woolen gloves. 反馈 你的回答正确 题目3 正确 获得10.00分中的10.00分 标记题目 题干 — When can you effect shipment? I’m worried about late shipment. — 选择一项： A. About in June. B. The shipment won’t be late.
Chapter 1 Why China Works 中国是今年唯一呈现出重大发展的主要经济体（economy），由于它通常是唯一敢于打破经济教科书中每一条例的经济体。事实上，中国不像其他五大经济体那样发展缓慢的主要原因是，它宏观调控的能力（its capacity for macro-economic control）。 为什么中国市场经济体系奏效？（market economic system）目前，欧美等国正通过银行及汽车业国有化及金融业实施新的有力规定（regulations），走向宏观调控。但问题更加紧迫（the question has a new urgency）。中国看上去最能驾驭（navigate）七十年内最糟的经济滑坡（downturn）。 在危机中，中国官员既能吸取像西方同行（counterparts）的传统市场工具，也能吸取中国市场经济体系的积累经验（arsenal）。去年早期，由于房地产市场（housing market）过热，中国官员仅命令银行削减房贷（cut back on housing loans），然后随着房屋销售量下降（fall），他们提供类似更低的房屋购置税（lower taxes on home purchases）。最近几周，他们展开类似西方的经济救援行动（launch economic rescue efforts），其中包括价值6000亿的大计划以增加政府开支和大幅利率削减（ramp up government spending）（big interests cuts）。但同时，他们也发布在西方国家眼里是不合理的干涉的命令，例如，上周中国官员召集包括钢铁建筑等行业的国有行业并购（buy up）国内外新资产（at home and abroad）以积极（actively）发挥在经济中的作用。 曾把中国宏观调控视为不成熟经济的弊病（immature economy），现在是稳定的保障（bulwark of stability）。CLSA经济学家AR说，”政府对大多数资本密集型产业的控制，让我看好中国的未来。政府会对这些领域的公司说，继续花吧，不要由于你们的投资计划“。尽管最大的出口及股票市场出现下滑，中国经济在09年看上去增加7%多，虽比近些年两位数（double-digit）增速有所下滑，但与其他国家相比仍然坚挺。随着国有银行放松信贷（loose credit），企业贷款率切实（actually）增加。摩根斯坦利的亚洲首席SR说，在一个投资支持可持续发展，并占GDP的40%的国家，政府再次增加投资以抵抗对增长的威胁。他又说，在危机时期，中国的指挥控制系统切实比其他市场基础系统有效。
Text A 令狐文艳 II. Choose the best answer from the following. 1.C 2. B 3. B 4. D 5. D III. Translate the following into Chinese. 1.经过数月在网上搜寻研究西北大学和仔细询问到访过西 北大学的朋友、老师和咨询顾问，玛克辛最终希望自己能被西北大学录取。 2.对于像玛克辛一样正在申请秋季入学的学生来说，他们 会沮丧地发现这一梦想难以实现。考入一所知名院校的机会从未如此渺茫。 3.但是招生主管们已经开始担忧申请者数量缩减的问题， 尤其是为数不多每年有能力支付4万美金费用的那部分申请者。 Text B II. Decidewhether the following statements are true or falseaccording to the text. 1. T 2. F 3. F 4. F 5. F III. Translate the following into Chinese 1.20世纪80年代和90年代初期私立中学毕业生能够期 望一生的收入比国立中学同时期毕业生多35％，他们
发现这其中大约一半可以归因于他们所接受的教育，而非他们的背景。 2.研究人员也尽量精确地描述私立中学施展魔力的办法： 凭借更优秀的考试成绩，而不是凭借关系网带来的各种机会或者质量更高的诸如礼仪或领导方法等软技巧的教学。 3.一位知情人士认为如下的操作不太可能：许多父母通过 再抵押贷款来支付学费，但由于不稳定的房价和银行日益紧缩的信贷条件，这条路很快就走不通了。 Fast Reading Practice 1. C 2. A 3. D 4. D 5. B
商务英语阅读第二版王关富unit 1 Why China Works
Unit 1 Why China Works Exercises 1. Answer the questions on the text: 1) How does the author view the Chinese economy? It is the most important bright spot in the world economy under the global recession, the only major economy that is likely to show significant growth this year, and the only one that routinely breaks every rule in the economic textbook. 2) According to the author, why can the Chinese economy perform so well? Because of: (1) the capacity for state control by the Chinese government. (2) its rejection of exotic financial innovations that are the melting core of the global credit crisis. (3) the integration of its economic policies between traditional market tools and state control measures. 3) In what way does the author imply that western economists are erroneous in their bias toward “China’s market economic system”? The United States and Europe are moving toward state control by nationalizing their banking and car industries, and imposing heavy new regulation on the financial industry. 4) What is the view of Stephen Roach on the Chinese economy system? Investment is the backbone of sustainable growth in the Chinese economy, which works more effectively than other market based systems in times of economic stress. 5) Why can China work in the eye of the author? It has followed a radical pragmatism focusing on a slow but steady shift toward freer markets. 6) What is regarded as the strategic thinking of the Chinese leaders in market reforms? They understand even under the serious financial crisis that it can stabilize the Chinese market and economy to introduce more sophisticated forms of securitization, including stock index funds, corporate bonds and other debt products. They also realize that, in the course of doing this, they should learn from the mistakes the westerners have made. 7) What is the example given to illustrate the steadiness of the Chinese leaders in their policy execution? They continue to allow the value of yuan to rise despite of the American charges and the need for export competitiveness by their own enterprises. 8) What is “shock therapy”?
Unit 13 The Business of Making Money Exercises 1. Questions on the text: 1)What are the latest developments in private equity in recent years Compared to the 1980s, the targets of today’s private equity groups are much bigger in size. In recent years, the private equity industry has raised record money and its share of mergers and acquisitions has grown massively. The industry has also become a byword for money-making skills but its wealth has also brought many enemies. 2)According to the article, what are the main inconveniences for a company to be a publicly quoted company The main inconveniences for a publicly quoted company include: its executives have to face intrusive media coverage; it has to obey strict and long corporate-governance codes; it also has to face the threats of activist investors and short sellers and the scrutiny by some politicians. 3)What are the main reasons for a company to get listed on a stockmarket Traditionally there are three main reasons to get a company’s share listed on a stockmarket. The first is to raise capital, either to expand the business or to allow the founders to realise their wealth. The second is to help retain staff, who can be offered share options as an incentive to stay and work hard. The third involves prestige; customers, suppliers and potential employees may be reassured (and attracted) by the apparent seal of approval given by a public listing. Meanwhile, being publicly listed gives a company better access to fund investors and retail investors. 4)Why are companies in the Anglo-Saxon economies reluctant to borrow from banks Companies in the Anglo-Saxon economies were reluctant to borrow from banks because their often felt nervous about the possibility of the sudden withdrawal of credit from the banks, due to a change in lending policy, new management or an economic downturn. 5)According to the article, what are the main sources for today’s companies to raise money (including equity capital and debt) Nowadays the main sources for companies to raise money are: first, equity market; second, banks, though much less important than they used to be; third, bond market; fourth, private equity. 6)How do private-equity firms respond to the problems identified by Professor Jensen with regard to public companies Professor Jensen argued that the structure of a public company creates an inherent conflict between investors and the managers they hire to run the business, particularly with regard to the use of free cash flow. He also argued
Unit 1 1. 显著经济增长、significant economic growth 2. 将银行业与汽车业国有化nationalizing the banking and car industries 3. 削减房贷cut back on housing loans 4. 收购国内外资产buying up new assets at home and abroad 5. 大幅提升盈利能sharply raising profitability 6. 获得动力gain momentum 7. 小幅升值a modest appreciation 8. 下岗工人laid-off workers 9. 摸着石头过河crossing the river by feeling for stones 10. 可持续增长的支柱the backbone of sustainable growth 11. 资金密集型行业capital-intensive sector 12. 放宽信贷loosen credit 13. 减少对出口的依赖reducing China's dependence on exports 14. 战略思考strategic thinking 15. 燃油补贴fuel subsidies 16. 解除价格管制deregulated prices 17. 休克疗法shock therapy 18. 支撑经济增长bolster economic growth 19. 经济刺激一揽子计划stimulus package 20. 精明（娴熟）的管理savvy management 21. 边远地区remote areas 22. 回应个人投诉answer individual complaints 23. 取消印花税scrapping the stamp tax 24. 振兴股市revive the stock market 25. 繁荣与稳定prosperity and stability 26. 内幕交易insider trading 27. 进行民意测验conduct public polls 28. 遭遇信贷危机experiencing a credit crisis Unit 2 1.The great depression in the 1930s 1930年的经济大萧 条 2.The old industrial economies 老工业经济体 3.The global economic and political elite 全球经济与 政治精英 4.Amass great wealth 产生巨大财富 5.Welfare states福利国家 6.Emerging economies 新兴经济体 7. A beggar-thy-neighbor populism 以邻为壑民粹主义 8.Double-dip recession 双底衰退 9.Sovereign-debt crisis 主权债务危机 10.The worst-case scenarios 最糟糕的情况 11.Bitter social unrest 激烈的社会动荡 12.Cutting public budgets 削减公共预算 13.Excessive stimulus 过度刺激计划
Chapter 1 1.这一监控体系最终将取代美国政府对古巴雪茄进口的上限。The monitoring system will finally substitute the U.S. government 's cap on cigar imports from Cuba. 2.墨西哥和美国之间的争执不会有任何作用，并可能导致北美自由贸易协定中关税解除的中 断。The quarrel between Mexico and the U.S. will be of no avail and it may disrupt the lifting of the agricultural tariffs under the North American Free Trade Agreement. 3.在召开部长级会议之前，将举行一次经济合作商业论坛，重点探讨如何减小全球经济 失衡的纠正对中国的冲击。An economic cooperation business forum, which will discuss how to minimize the negative impact of global economic imbalance adjustment on China, will take place shortly before the ministerial conference. 4.只有少数美国人将此问题归咎于这些明 显的因素，即美元贬值或经济周期。Few Americans attribute this to such obvious causes as a devalued dollar or the business cycle. 5.最新的科学研究揭示了这样的事实，即为减少温室气体排放所采取的必要措施会带来沉重的经济和政治成本。Recent research has shed light on the fact that there are heavy financial and political costs associated with the measures necessary to reduce the emission of greenhouse gases. 6.有传言称上个月政府和这家公司的总裁秘密达成一笔交易。There are rumors that the government struck a private deal with the corporation's chairman last month. 7.反对派对美国政府施加压力，让他们改变对纺织品进口的政策。The opposition is exerting pressure on the U.S. government to change the policy towards textile imports. 8.自从签署双边自由贸易协定以来，这个新兴经济体一直处于科技的前沿。Since the establishment of the bilateral free-trade agreement, this emerging economy has always been at the forefront of science and technology. 9.一般 来说，浮动汇率应该使国家免受与贸易伙伴在通货膨胀上的持续差异的影响。In general, floating exchange rates are supposed to insulate countries from persistent differences in inflation with their trading partners. 10.据保守预测，到2010 年中国与北美和欧盟的进出口贸易堂将分別超过4000 亿美元，与10 个东盟国家的进出口贸易堂将超过2000 亿美元。According to conservative estimates, by 2010, China's import and export volume with North America and the EU would surpass $400 billion respectively, with ten ASEAN countries exceeding $200 billion. Chapter 2 1)政府出资 1 亿美元用于农村地区再生能源的开发和利用。The government has allocated $ 0.1 billion to the development and utilization of renewable energy in rural areas. 。 2)开发西部不能以破坏环境为代价，因此政府一直走经济开发建设和生态环境保护并进
第2单元 出口、进口与对等贸易 辨认出口机会 出口面临的一个最大障碍就是信息的匮乏。通常一个公司的产品会有许多需求市场，不过由于许多需求市场都不在本国，基于文化、语言、距离以及时间的不同，公司很难找到这些需求市场。事实上全世界有180多个国家，各个国家之间又有很大的文化差异，这些使得辨认出口机会更加困难了。面对这样复杂以及多样化的市场，企业很多时候在寻找出口伙伴时显得优柔寡断也就不足为奇了。 国际比较 克服出口信息不对称的办法就是尽可能的搜集信息。我们先以德国为例。德国有一些贸易协会、政府代理商以及商业银行为企业牵线搭桥，帮一些小公司寻找出口机会。日本也有类似这样的商业机构，譬如日本国际工商业会社，总是积极地帮出口商寻找出口机会。此外，日本许多公司都是综合商社的分公司。综合商社是日本特有的综合贸易公司，由于办事处遍布全世界，它能够积极不断地为大大小小的分公司提供各种出口信息。日本、德国公司的一个最大优势就是能够为他们的出口企业搜集到世界各地的技术经验、出口信息以及其他资源。 与德国、日本那些竞争对手相比，美国的许多企业在寻找出口机会时就显得有些盲目，在信息搜集上处于劣势。这种差异一部分是历史上的原因。长期以来日本、德国都把对外贸易作为支柱产业，而美国一直到近期还是一个相对自给型的国家，对外贸易在美国经济当中只占据很小的一部分。虽然近两年美国对外贸易在国内经济当中的分量比20年前重了许多，然而美国依然没有一个类似于日本或者德国那样的商业机构帮助出口企业搜集信息。 信息来源 尽管美国处于劣势，美国企业也在不断提高搜寻出口机会的意识。美国商务部及其在全国各地的办公室是美国最大的出口信息源，其下属的两个独立机构——国际贸易局、美国对外商业服务中心都致力于为企业提供智力援助并且积极地帮助企业拓展海外市场。 他们为潜在出口商提供一份“光辉前程”名单，名单上列出了某种行业海外市场潜在经销商的名称、地址及联系方式。此外，美国商务部专门成立了一个针对海外14个主要出口市场的“比较购物服务”中心。企业缴纳很少的费用就可以获得一份某产品目标市场的顾客调查报告，报告不仅提供该产品海外市场的可销售性，而且对竞争者、比较价格、营销渠道以及可能的销售代表人员都作了详尽的描述。调查报告是由美国商务部的官员进行实地考察而得出的。 商务部还会组织一些贸易活动帮助潜在出口商与外界接触，拓展海外市场。在一些大城市举办的国际贸易展览会上，美国商务部也会组织出口企业参展。另外，美国
Unit 7 Can Detroit Be Retooled — Before It's Too Late? Exercises 1. Answer the questions on the text: 1) what is the problem the would-be car buyers may face according to Rod Buscher, CEO of Summit Automotive Partners in Denver? The would-be buyers lack either the income or the access to credit that would allow them to drive a new car off the lot. 2) Why is GM said to have a stark and steep job to do when the President’s auto task force presented the to-do list? According to the list GM has to shrink labor costs, including retiree health-care expenses; slash debt; kill or sell low-performing brands; and reduce the number of models for sale and the number of dealers selling them. Should all the parties concerned fail to accomplish that by the deadline of June 1, GM may go into bankcruptcy. 3) How can U.S. automakers take advantage of the coming car boom? Companies that can meet consumers' needs for fuel-efficient yet stylish cars —and that have flexible manufacturing plants to turn out the hot products on demand —are likely to find huge opportunities for growth in the coming car boom. 4) What does the White House’s auto-task-force working group plan to do with Chrysler? It plans to close the deal on Chrysler's sale to Fiat. Ron Bloom, one head of the group, has taken the lead in trying to negotiate the sale of 20% (at least initially) of Chrysler to Fiat. 5) What is VEBA approach to solve GM’s problem of retiree health and pension benefits? In a VEBA, the union agrees to accept a cash payment to fund a new health-care system that trustees administer, thus taking future liabilities off the company's books. 6) Why does the UAW feel particularly aggrieved about the task force's approach? Because it has agreed to an unending series of givebacks over the past 20 years. Even before this latest crisis, the UAW’s agreement to the 2007 contract would have put Detroit's labor cost per car within a couple of hundred dollars of Toyota's and the other foreign automakers’. 7) Why are analysts so optimistic about the future car sales? Because Americans have been putting off buying cars for nearly two years and showroom traffic is increasing ,which means pent-up demand is building.The prospect of car sales is sure to be great when credit starts to loosen as history
商务英语阅读教程答案 U 集团文件版本号：（M928-T898-M248-WU2669-I2896-DQ586-M1988）
Unit 2 Text A. II. Choose the best answer from the following. 1. C 2. D 3. A 4. A 5. A III. Translate the following into Chinese. 1.随着金砖四国（巴西、俄罗斯、印度和中国）以及其他新兴市场的经济影响力和自信不 断增强，发展重点的这种差异一定会变得越来越重要。 2.非政府组织试图提高贫困人民的生活水平，公司则渴望赢得具有巨大增长潜力的市场中 的消费者，非政府组织和公司之间存在着利益趋同现象。 3.要签署加入《联合国企业家良心组织》，公司只需承诺履行十大主要准则，例如提高环 保的责任意识，反对腐败，并且每年汇报一次他们所取得的进展。 Text B II. Decide whether the following statements are true or false according to the text. 1. F 2. T 3. T 4. T 5. F III. Translate the following into Chinese. 1.在为数不多的几个出类拔萃堪称日本企业典范的跨国公司中,索尼这个品牌一直是个引领 者，过去，从单枪三束彩色电视机到随身听，索尼代表了电子消费品的优良品质，但如今，索尼这一品牌正随着过去成功势头的消退而日渐衰弱。 2.出井伸之提前一年离职的决定表明公司可能比预想的还要糟糕，而他定下的2007年利润 恢复至10％的目标更是遥不可及。 3.年复一年，扩张酿成了行动缓慢的大型化趋向，并且索尼公司也就成了日本企业界停滞 不前的案例。
知到全套答案商务英语阅读课后作业答案问：美学研究离不开美的集中体现形式——（） 答：艺术 问：当更有价值的事情受到妨碍时，应放弃使用控制策略。（） 答：正确 问：制自褐藻的海（褐）藻酸盐的主要单糖组成是（）。 答：D-甘露糖醛酸 L-古洛糖醛酸 问：请选择在公务用车中最重要的客人的座位。 答：后排右座 问：中央红军长征所经过的下列事件,按发生的时间排序正确的是( ) 答：遵义会议-四渡赤水河-巧渡金沙江-抢渡大渡河-爬雪山-过草地-吴起镇会师 问：关于法定职业病，下面的说法哪些是正确的？（） 答：职业病防治法规定的职业病。 问：下列哪些动作表明这个人的地位比较低？ 答：上下车时开车门别人坐着他站着手里始终拎个包 问：罗斯福改革的意义是下面哪一项？（） 答：A 问：企业采用新技术、新材料、新工艺和新原理制造出的前所未有的新产品称为
答：A 问：商务礼仪包括什么？ 答：仪表礼仪言谈举止书信往来电话沟通 问：青海玉一定是小点状结构的。 答：错误 问：犹太教历史上著名的《出埃及记》讲述的是以下哪一位率领犹太人逃出了埃及。（） 答：C 问：（）是现代设计史上第一次大规模的设计改革运动。 答：A 问：航天器要像天体卫星那样围绕地球飞行而不掉下来，速度至少要达到（）宇宙速度。 答：第一 问：圣经中的《旧约》是以下哪一位和上帝之间的约定？（） 答：C 问：卫星任务不同，便有不同的构造，这句话是（）的。 答：对 问：海马CA1区锥体细胞中包含两类受体:AMPA受体和NMDA受体,这两种受体都是Ca2+的通道。() 答：错误 问：职业性病损主要取决于哪几个方面的条件？（） 答：人员个体特征。职业性有害因素。作用条件。 ABC三者共同作用。 问：生产牛皮纸的原材料主要是（）。 答：硫酸盐木浆
《《新编商务英语阅读教程》(第二版)练习参考答案》来自南京廖华 在线阅读本文： 《新编商务英语阅读教程》(第二版)练习参 考答案 《新编商务英语阅读教程》（第二版）练习参考答案 Unit One I. 1. 资产C 2. 边际变动E 3. 市场势力I 4. 劳动生产力（率）J 5. 经济学A 6. 市场失灵G 7. 市场经济F 8. 机会成本D 9. 通货膨胀K 10. 外部性H 11. 效率B
12. 菲利普斯曲线L II. Passage One 经济学的研究主要分为两部分：宏观经济学与微观经济学。宏观经济学着眼于经济全局——一幅宏观的画面。在宏观经济学中，我们研究国家的政策目标，例如充分就业、抑制通货膨胀、经济增长等，而不考虑个人或者单个团体的利益和行为。对宏观经济学的关注是为了从总体上认识并改善经济的运行。 微观经济学则关注宏观画面中的细节。在微观经济学中，我们着眼于实际构成宏观经济的个人、厂商和政府机构。我们感兴趣的是这些独立经济单位的行为。他们的目标何在？以有限资源实现目标的途径是什么？如何对各种激励和机会做出反应？ 宏观经济学主要关注，例如，总消费性支出对总产出、就业及物价的影响。很少关注消费性支出及其决定因素的实际内涵。相反，微观经济学关注的是个体消费者具体的支出决策及其影响因素（爱好、物价水平、收入状况）。 宏、微观经济学的区别还反映在关于企业投资的讨论中。宏观经济学中，我们需要了解决定企业总投资率的因素以及这些投资对一国的总产出、就业及物价水平产生影响的路径。而微观经济学中，我们关注的是各家企业关于生产率、生产要素的抉择以及具体物品的定价决策。 了解宏、微观经济学的区别并非难事。在现实社会，宏观经济的表现有赖于微观行为，而微观行为又受宏观经济表现的影响。因此，人们只有了解了所有经济活动的参与者的行为方式及其成因，才能充分了解整个经济的运作方式。但是，就如你会开车而不懂发动机的构造原理那样，你能观察到经济运行方式但并不能完全解开其中奥秘。在宏观经济学中我们注意到经济这部汽车在踩油门时加速， 踩刹车时减速。这就是我们在大多数情形下所需了解的一切。然而，汽车总有出故障的时候。如出了故障，我们必须更多地了解踏板的运行原理。这就引导我们