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商务英语复习资料.doc

商务英语复习资料.doc
商务英语复习资料.doc

branch office entrance fee

regular price

special price

warranty

head office

expiry date 有效期限;终止日期 wrapping 包装纸,包装材料

compensate for 赔偿 net profit 净利,纯利 Trademark 商标 Patent 专利 Intellectual Property Rights 知识产权 certificate 证书,证明 infringement 侵权 patent right 专利权 Patent Office 专利局 patent certificate 专利证书 exclusive right 专有权,专营权利 breakage 破碎险 invoice 发票 invoice value 发票金额 economy class 经济舱 business class 商务舱 departure time 起飞时间 arrival time 到达时间

boarding card 登机牌 return ticket 往返票 Customs Declaration Card 海关申报卡 overcome the jet leg 倒时差 get down to business 开始谈正事 warehouse 仓库 stock 库存 delivery 递送,交货 conveyor belt 传送带 press release 新闻稿 cost-effective 节约成本的 prime-time 黄金时段 short clips 宣传短片 product launch show 产品发布会 market share 市场份额 business advertising 商业广告 target audi9. refreshment 茶点 ence 目标对象 take the minutes 作会议记录 gift voucher 礼券 free trial 免费试用 tie-in promotion 搭售 raffle sales 抽奖销售 outstanding debt 未偿债务 economic outlook 经济前景

purchasing power 购买力

profit margin 利润率

分公司 入场费 正常价格 特价 (质量)保证 总公司

enquiry (或inquiry )询价,询盘;询问 enquiry note 询价单

sample 样品 sample cuttings 剪样 sample book 样品本 quotation n.行市;报价 catalogue 商品目录 illustrated catalogu 带有插图或照片的目录 brochure /pamphlet 商品小册子 indicative price 参考价格 export n ? 出口;出口货 export v< 出口 exporter n.出口商 exportation n. 出口 order n.订单,订购;所订货物(后面一 般接介词foi ?,间或接of ) duplicate

order 重复订单 fresh order 新订单

initial order 首批订货 outstanding/pending order 未完成订单 trial

order 试购订单 order v> 订购

specific enquiry 具体询盘,

详细询盘 general enquiry

一般询盘 offer... on FOB

basis 按 FOB 价格报盘

discount n.折扣,贴现

trade discount 同行折扣,商业折扣

discount v.贴现;打折扣 make Shipment 装运,发货 book shipping space 订舱位 shipping advice 装船通知 shipping

instructions 装船须知 cover insurance 投保 consign v.运送;寄售 consignor 发货人 consignee 收货人 contract 合同

Sales Confirmation 销售确认书 counter offer n./v.还盘,还价 close the deal = come to terms 成交,达成 交易 packing n ?包装 packing charges 包装费用 packing

instructions 包装要求,包装须知 export packing 出口 包装 inner packing 内包装 outer packing 外包装 shipping marks 装运标志,陵头 improper packing 包装不当 container 集装箱 shipping instructions 装运须知 multimodal transportation 多式联运 payment 支付,付款 payment in advance 预付货款 shipping documents 装船单据 D/P= Documents against Payment 付款交单 D/A= Documents against Acceptance 承兑 交单

credit status 信用状况 deposit 存款;保证金 balance 余额 collection 托收 honor a draft 兑付汇票 installment 分期支付的款项 issue an L/C 开立信用证 documentary draft 跟单汇票 clean draft 光票 cover insurance 投保 average 海损 premium 保险费 underwrite 承保 underwriter 承保人 breakage 破碎险 invoice 发票 invoice value 发票金额

China Import and Export Commodity

Inspection Bureau 中国进出口产品检验局 Certificate of Origin 原产地证明

Inspection Certificate of Quality 质量检验证书

Settle a claim 理赔

Register a claim 索赔

Insurance claim 保险索赔

Inferior quality 质量较差

Registered trademark 注册商标Intellectual Property Rights 知识产权Copyright 版权

Patent specification 专利说明

Sales Contract 销售合同

Contractor订约人,承包人

Abide by the contract 遵守合同Expiration of contract 合同期满

Gross weight 毛重

Net weight 净重

Insurance policy 保险单

Insurance premium 保险费

Underwriter 保险商

Open account赊账交易

Payment on delivery 货到付款

Letter of credit 信用证

Commercial invoice 商业发票

Payment by installation 分期付款

Inner packing 内包装

Outer packing 外包装

Shipping advice 装船通知

Bill of lading 提单

Port of shipment 装运港

Port of destination 目的港

Partial shipment 分批装运

Bargain the price 讨价还价

Cut the price削减价格

Favorable price 优惠价格

Wholesale price 批发价格

Retail price零售价格

Commission 折扣

Main products主要产品

Terms and conditions 条款条件Consumer products 消费品European main ports 欧洲主要港口

Paragraph 1

Trade fair provides a place for sellers to display their goods and make them known to buyers. It is a very common means for sellers to promote their goods and for buyers to choose goods from the vast variety on offer. It's a marketplace filled with qualified buyers, joint venture partners, distributor and partners 一all in one place. It offers many advantages, such as obtaining sales leads and competitor intelligence, and learning more about industry developments and trends? It also offers companies some chances to capture their share of the global market. 8商品交易会是为卖方提供一个展示他们商品的场所,让买方了解它们,对于卖方来说,这是促销它们商品的普遍方式。对买方来说能从提供的大量商品中口己选择。交易会汇聚了冇实力的买方、合资方、分销商、经销商和合作伙伴汇聚一处。交易会有很多优势,如:获取销售的主打产品和竞争者的情报,了解更多的行业发展趋势。它同样为公司提供了一个捕捉全球市场份额的机遇。

Paragraph2

In international trade, most transactions are paid through M/T(mail tranfer) or T/T(telegraphic transfer ) if remittance is used?T/T is beneficial to the seller because it enables him to obtain money promptly, accelerates the turnover of funds, increases the income of interests and avoids the risk of fluctuation in exchange rate? But it is disadvantageous to the buyer in that he has to bear more cable expenses and bank charges?10

在国际贸易中,大部分交易是通过电汇/信汇进行的,信汇是有利于卖方的,因为它能够快速的获得资金,加速资金周转,增加利息收入,避免汇率的波动,但是对于买方不利的, 因为它不得不承担电汇的费用和银行费用。

Paragraph3

If the buyer breaches the contract, the buyer will be responsible for the loss sustained and the seller should claim with him on actual case. If the loss takes place during transit, it is within the responsibility of the insurance company or the shipping company. Ii should be noted that a claim must be lodged within the term of validity stipulated in the contract. 16

如果买方违反合同,买方将会承担损失,卖方按实际情况要求索赔。如果损失发牛在转运期间,它由保险公司或装运公司负责。值得提醒的是,索赔必须在合同规定的有效期内执行。Paragraph4

Making sales presentation is an important part of a successful business?1( can help the company to expand the market for its products and therefore increase the company's business. Understanding the procedures of persuasive selling contributes greatly to making a successful sales presentation. 5

进行销善说明是成功业务的重要组成部分,他有助于公司拓展产品的销善,因此增加业务的销售量。理解这个具冇说服力的销售过程,极大的冇助于销售说明的成功。

You are required to write a business letter according to the following information given in Chinese.

根据下面中文信息写一封询价信。

发信人:Mark 收信人:Smith 写信Fl期:2009年12月22 H 内容:l.Mark在最近的广交会上认识了Smith先生;Mark对Smith先牛所在的公司展出的新款手机很感兴趣;询问产品的详细的信息,包括?产品规格,颜色,价格和功能等;

说明该款手机l]j场销售前景看好;

希望和对方建立长远的商务关系。

You are required to write a business letter according to the following information given in Chinese ?

说明:假定你是新蒂服装公司(Cindy Garment Co.)销售经理丁志文,根据下列内容给客户(Mr. John Smith)写一圭寸信函。

写信口期:2009年12月22 口

内容:告知因原料价格上涨,产品价格上调

原定货物仍维持原价

希望今后继续向木公司订货

随函寄去调整后的价目单;

表示歉意,敬请原谅。

注意书信格式

Directions: This part is to test your ability to do practical writing. You are required to write a business letter according to the following information given in Chinese. Remember to do the tasks on the Translation/Composition Sheet.

说明:以Daniel Trade公司场部经理李华的身份于6月15日给JohnHolland先生写一-封催款信,信中应当包括以下内容:

1 .问及Holland先生近况;

2.要求Holland先牛尽快支付10, 000元货款,该笔款项已经过期10天;

3.随信寄上公司最新的夏季产品目录,希望Holland先生尽早寄來新的立单,nJ?享受公司的优惠价格。

Words for reference:

优惠价格special offers 过期overdue

Dear Mr. Holland, June 15 How is everything?

I'm sorry to inform you that you still haven't paid your balance of 10,000 yuan, which has been overdue for 10 days. Will you please send your check at once so we can clear this indebtness from our books.

Enclosed is the update product list of our company this summer. We're looking forward to your new order and we can give your special offers.

Thank you for your immediate attention.

Cordially yours,

Li Hua

Marketing Manager

关于商务英语的情景对话

关于商务英语的情景对话 对代理请求的回应 401. As the volume of business concluded by you is not big enough, we won t consider the question of agency. 鉴于贵方去年成交的数额不大我方不会考虑代理的问题。 402. We think it premature for us to discuss the question of agency at present stage. 我方认为现阶段讨论代理的问题对我方来说还为时过早。 403. The time is not yet mature to discussion of agency. 讨论代理的时间还不成熟。 404. We would like to say that this initial stage contract between us, both side do not understand each other very well, so there seems to be no sufficient bases for us to negotiate agency. 我方想要说的是在我们履行合同的初期双方的相互了解还不够因此我们讨论代理的条件还不太具备。 405. I am afraid that this is not good time yet to push the sales of our product in your market. 恐怕现在还不是在贵方市场上推销我方产品的时机。

406. We do not think the time is right for the discussion of the question of e_clusive agency. 我们认为讨论独家代理问题的时机尚不成熟。 407. We regret to say that since there is so far no transaction concluded between us, we have to decline your quest for agency. 由于我们双方迄今未成达任何交易很遗憾我方不得不拒绝贵方申请代理的要求。 408. The question of agency is still under consideration and we hope you will continue your effort to push the sale of our product at present stage. 代理的问题还在考虑中我方希望在现阶段贵方还要继续努力推销我方的产品。 409. We shall not consider pointing you as our sole agent until your sales record justify our doing so. 待你们的销售成绩足以表明可以委托你方独家代理时我们才会考虑此事。 410. Shall we discuss the matter of agency when your market condition turns better 我们是否等到中方市场情况好转时再来谈代理的事情好吗 代理条件和要求

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3. credit instruments 信用工具,信用票据 4. bull market/bear market 牛/熊或多头/空头市场 5. manufacturing process 制造工艺 1. 厂址选择 facility location 2. 库存控制 inventory control 3. 总支出 aggregate expenditures 4. 股权证/权益证 equity instruments 5. 财务管理 financial management PPT3: 1. performance appraisal 绩效/业绩评估 2. promotion-from-within 内部提拔 3. skills inventory 技术库存 4. macroeconomic ramification 宏观经济衍生物/结果 5. closed-end fund 封闭式基金 1. 项目生命周期 project life cycle 2. 软技能和硬技能 soft skills and hard skills 3. 补偿制度 compensation system 4. 开放式基金 open-ended fund 5. 优先股 preferred stock PP4: 1. profit-oriented objective 利润导向的目标 2. marketing intermediary 营销代理商

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B: Your price for golden delicious apple at USD 2000 per ton is on the high side, I can’t accept it. A: You must be aware that the price of golden delicious apple has been increasing since last year. It is fixed according to the upward trend in the international market price. B: But your price is much higher than the market price .Thailand gives a much lower price. A: The quality of this kind of golden delicious apple is much better. I can quote you on apple of quality and the price will definitely be lower. Our price varies according to the quality. B: What i mean is that your price is higher than of the same quality .It will be hard for us to persuade our clients to accept such a price .And as I known, many suppliers are in fact cutting the price trying to get a large market share. A: But our product can deal with the competition .You can see that we have already got many orders and more are coming. It shows that our product and price are acceptable

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新产品推荐 林先生:These are our new models. 这些是我们的新产品. 李小姐: What are their strong points? 有什么优点? 林先生: There's a lot to be said for them. In the first place.they are more durable than any similar ones on the market. 优点很多.首先.它们比市场上任何类似产品更耐用. 李小姐: Why does it take longer to wear out than the others? 为什么它比其他产品耐用呢? 林先生: The yarn is carefully selected for quality and woven very tightly in this fabric. 这纱的质量是经过精心挑选的.而且质地织得很紧密. 李小姐: Can you leave these samples with us? 可以把样品留下来吗? 林先生: How long do you want to keep them? 你要留多久? 李小姐: About three days. 大约三天. 林先生:

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Day today Office日常事务 1 Faxes传真 2 Telephone Calls电话 3 Making Telephone Appointments电话预约 4 Memos备忘录 5 Business Correspondence商业信函 6 Placing an Order下订单 Office Talk办公室谈话 7 Coworkers同事 8 Bosses老板 9 Brainstorming集体讨论 10 Commuting乘公交车上下班 11 The Working Lunch工作午餐 Business Trip商务旅行 12 International Business Travel国际商务旅行 13 Dressing for Business商务着装 14 Hotel Situations旅馆情景 15 Negotiating the Subway乘地铁 Client Reception接待客户 16 Receiving Clients接待客户 17 Entertaining Clients招待客户

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