1请求建立商业关系Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant v o l u m e o f b u s i n e s s.W e l o o k f o r w a r d t o y o u r e a r l y r e p l y.
Very truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展关系。多年来，本公司经营鞋类进口生意，现欲扩展业务范围。盼能惠赐商品目录和报价表。如价格公道，本公司必大额订购。烦请早日赐复。此致
2.回复对方建立商业关系的请求
Thank your for your letter of the 16th of this month. We shall be glad to enter into business relations with your company. In compliance with your request, we are sending you, under separate cover, our latest catalogue and price list covering our export range. Payment should be made by irrevocable and confirmed letter of credit. Should you wish to place an order, please telex or fax us. 本月16日收到有关商务关系的来函，不胜欣喜。谨遵要求另函奉上最新之出口商品目录和报价单。款项烦请以不可撤销保兑之信用状支付。如欲订货，请电传或传真为盼。此致敬礼
3.请求担任独家代理
We would like to inform you that we act on a sole agency basis fora number of manufacturers. We specialize in finished cotton goods for the Middle eastern market: Our activities cover all types of household linen. Until now , we have been working with
your textiles department and our collaboration has proved to be mutually beneficial. Please refer to them for any information regarding our company. We are very interested in an exclusive arrangement with your factoryfor the promotion of your products in Bahrain. We look forward to your early reply. `本公司担任多家厂家的独家代理，专营精制棉织品，包括各灯家用亚麻制品，行销中东。与贵公司向有业务联系，互利互作。贵公司纺织部亦十分了解有关业务合作之情况。盼望能成为贵公司独家代理，促销在巴林市场的货品。上述建议，烦请早日赐复，以便进一步联系合作。此致敬礼
4.拒绝对方担任独家代理
Thank you for your letter of 1 September suggesting that we grant you a sole agency for our household linens. I regret to say that, at this stage ,such an arrangement would berather premature. We would, however, be willing to engage in a trial collaboration with you company to see how the arrangement works. It would be necessary for you to test the market for our productsat you end. You would also have to build up a much larger turnover tojustify a sole agency. We enclose price lists covering all the products you are interested in and look forward to hearing from you soon. 9月1日有关建议担任家用亚麻制品独家代理的来信收悉。谨致衷心谢意。目前时机尚未成熟，不能应允该安排深感抱歉。然而，本公司乐意与贵公司先试行合作，为今后合作打下基础。为证明担任独家代理的能力，贵公司宜上述货品作市场调查，研究是否可扩大现有之营业额。奉上该货品之报价单，敬希查照。专此候复。此致敬礼
5.同意对方担任独家代理
Thank you for your letter of 12 April proposing a sole agency for our office machines. We have examined our long and ,I must say ,mutually beneficial
collaboration. We would be very pleased to entrust you with the sole agency for Bahrain. From our records, we are pleased to note that you have two service engineers who took training courses at our Milan factory .the sole agency will naturally be contingent on you maintaining qualified aftersales staff. We have drawn up a draft agreement that is enclosed. Please examine the detailed terms and conditions and let us know whether they meet with your approval. On a personal note, I must say that I am delighted that we are probably going to strengthen our relationship. I have very pleasant memories of my last visit to Bahrain when you entertained me so delightfully .I look forward to reciprocating on your next visit to Milan . My very best wishes to you and your wife. 4月12日建议担任为公室器具之独家代理来信已经收悉。过去双方合作皆互利互助，能获您的眷顾作我公司于巴林的独家代理，殊感荣幸。据知您公司两服务技师曾到我公司米兰工厂受训。相信您公司在取得代理权后，仍会继续注重合格售后服务人员的训练。现随信附上协议草稿，请查实各项条款，惠复是盼。能加强业务，我亦感到欣喜，前次到访巴林，蒙盛情款待，不胜感激。祈盼您莅临米兰时，容我一尽地主之谊。此致敬礼
6.借引荐建立业务关系
At the beginning of this month , I attended the Harrogate toy fair. While there , I had an interesting conversation with Mr. Douglas Gage of Edutoys plc about selecting an agency for our teaching aids. Douglas described your dynamic sales force and innovative approach to marketing. He attributed his own company's success to your excellent distribution network which has served him for several years. We need an organization like yours to launch our products in the UK. Our teaching aids cover the
whole field of primary education in all subjects .Our patented ‘Matrix’ math apparatus is particularly successful. You may have reservations about American teaching aids suiting your market. This is not a problem since we have a complete range of British English versions. I enclose an illustrated catalogue of our British English editions for your information. Please let me have your reactions to the material. I shall be in London during the first two weeks of October .Perhaps we could arrange a meeting to discuss our proposal. 本用初参观哈洛加特玩具交易会时有幸与教育玩具股份有限公司的道格拉斯·盖齐先生一谈，提及本公司正物色代理人推广教学器材一事。盖齐先生赞扬贵公司积极推广产品，不断推出新的推销方法，并把其公司的成就归于贵公司完善的经销网络。贵公司的经验，正能替本公司在英国经销产品。本公司生产初级教育各学科的教育器村、专利产品梅特里克教学器材更傲视同侪。除美国教学器材外，亦备有全套英式英语版教材，适合当地市场，贵公司无需忧虑切合市场需求。现附上配有插图的英式英语版教材目录，盼抽空细阅，并赐知宝贵意见。本人拟于10月头两星期前往伦敦，未知能否安排会面，就以上建议作一详谈?此致敬礼
7.邀请参观贸易展览会
Many thanks for your letter and enclosures of 12 September. We were very interested to hear that you are looking for an UK distributor for your teaching aids. We would like to invite you to visit our booth,no.6,at next month's London Toy Fair, at Earl's court , which starts on 2 October. If you would like to set up an appointment during non exhibit hall hours please call me. I can then arrange for our sensor staff to be present at the meeting. We look forward to hearing from you. 多谢9月12日的来信和附件。获悉
贵公司有意物色英国销售商推广教学辅助设备，甚感兴趣。本公司将于10月2日于厄尔大楼举行的耸敦玩具商品交易会上展示产品，诚邀贵公司派员参观设于46号之摊位。如能安排于非展出时间面谈，烦请电复。定必委派高层人员赴会。本公司深知贵公司产品精美质优，希望能发展互惠之业务。特此奉告，并候复音。
8.与过去有贸易往来的公司联系
We understand from our trade contacts that your company has reestablished itself in Beirut and is once again trading successfully in your region. We would like to extend our congratulations and offer our very best wishes for your continued success. Before the war in Lebanon , our companies were involved in a large volume of trade in our textiles. We see from our records that you were among our best tem customers. We very much hope that we can resume our mutually beneficial relationship now that peace has returned to Lebanon. Since we last traded, our lines have changed beyond recognition. While they reflect current European taste in fabrics, some of our designs are specifically targeted at the Middle Eastern market. As an initial step , I enclose our illustrated catalogue for your perusal. Should you wish to receive samples for closer inspection, we will be very happy to forward them. We look forward to hearing from you. 从同行中获悉贵公司贝鲁特复业，生意发展迅速。得闻喜讯，不胜欢欣。谨祝业务蒸蒸日上。黎巴嫩战事发生前双方曾有多宗纺织品交易;贵公司更是本公司十大客户之一。现今战事平息，亟盼能重展双方互惠的业务联系。自上次合作至令，产品款式变化极大。除了有迎合欧洲人口味的款式这外，亦有专门为中东市场而设计的产品。现奉上配有插图的商品目录供初步参考。职需查看样本，还望赐知。
9.确认约会
I would like to confirm our appointment to discuss the possibility of merging our distribution networks. I am excited of the prospect ofexpanding our trade. As agreed, We will meet of our office in bond street at 9.30a.m.on Monday 20 March. I have scheduled the whole day for the meeting. If for any reason you are unable to attend , please phone me so that we can make alternative arrangements. Please let me know if you would like our office to arrange hotel accommodation. I look forward with great pleasure to our meeting. 承蒙拔冗讲讨论合并双方销售网，以扩大贸易发展范围，深感兴奋。现特修函确定会议日程。谨于3月20日星期一在邦德街办公室候教，请贵公司代表于当日早上9时莅临指导。若因故未能抽空出席，烦请致电告知，以便另行安排会晤。未知是否需代为安排旅馆膳宿?请尽早赐知，以便早作准备，款待贵客。谨此预祝会谈成功。
10.感谢客户订货
Gillette-burns Co. 322 Gleenwood street Gleveland 5,Ohio Glentlemen: Thank you for your order no,464 of 20 september. The models you selected from our showroom went out today under my personal supervision.The package is being airfreghted to you on swissair.The relevant documentation is enclosce.I enjoyed meeting yiu and hope that this order represents the beginning of a long and prosperous relationship between oiur companies. The next time you visit us ,please let me know in advance so that I can arrange a luch for you with our derectors. Sincerely yours 谢谢9月20日第464号定单。今天我已新自监督发送您自展览室挑选的产品。该产品随附有关文件经瑞士航空公司
运送。很荣幸与你会面，衷心希望是次定单能加强双方的关系。下次到访前，烦请赐知，俾能安排与本公司董事共进午餐。
11.向长期客户推销新产品
I enclose an illustrated supplement toour catalogue. It covers the latest designs which are now available from stock. We are most gratified that you have, for several yeas. Include a selection of our products in your mail-order catalogues. The resulting sales have been very steady. We believe that you will find our new designs most attractive. Theyshould get a very good reception in your market. Once you have had time to study the upplement , please let us know if you would like to take the matter further. We would be very happy to send samples to you for closer inspection. For your information, we are planning a range of classical English dinner services which ,should do well in the North American market. We will keep you informed on our progress and look forward to hearingfrom you.随函寄奉配有插图的商品目录附页，介绍最新设计的产品。贵公司的邮购目录多年来收录本公司产品，产品销售成绩理想，特此致以深切谢意。最新设计的产品巧夺天工，定能吸引顾客选购。烦请参阅上述附页，需查看样本，请赐复，本公司乐意交劳。本公司现正设计一系列款式古典的英国餐具，适合北美市场需求。如感兴趣，亦请赐知。愿进一步加强联系，并候复音。
12.为商贸指南兜揽广告
Thank you for your business. You arecurrently represented in our directory. This is the only directory of its kind which reaches all companies in the building and construction industry in the UK. Advertising in our directory was a wise move on your part. We are currently compiling a new edition of the directory which willbe published in
April 1995.The new edition will be expanded to include major manufacturers of plumbing equipment in the European Community. For proper coverage in the directory, you ought to appear in more than one category. If you do opt for a multiple listing, you will be ableto buy space in additional categories at half price. You can be assured that the new edition will be on the desks of allthe major decision makers in the building and hardware trades. Please complete the enclosed form and return it with the appropriate fee. Thanks again for your business.衷心感谢惠顾。贵公司商号已刊登在本公司的商贸指南中。该指南乃唯一覆盖英国全部建筑公司的刊物，在此刊登广告确是明智之举。现下筹备1998年4月版的贸易批南，新版会罗列欧洲贡同体的主要铅管业制造商。为达到出色的宣传效果，贵公司宜考虑在不同类别刊登广告。如蒙惠顾，除首个广告外，其余类别的广告将可获半价优惠。该指南将分送给所有建筑公司和五金器具公司主管。烦表填妥随附表格，连同广告费用一并寄回。专此盼候佳音。
13.请求客户作推荐人
Thank you for your letter of 2 November. We are delighted to hear that you are to pleased with the refurbishment of your hotel. As your know .in our line of work, we depend on good ,reports about our projects to win further business. Our clients always shop around and look for references before committing themselves. With your permission, we would like to use your hotel as a reference when we discuss similar refurbishments in the hotel industry . Would you agree to our suggesting that future clients should call you? It would also be most helpful if we could occasionally bring a client to look at your hotel . We would , of course , stay overnight at least.I'll call you
next week to hear your reaction. Thanks again for you kind words.从11月2日的来函得悉阁下对贵饭店的整修感到满意，此消息对本公司实是一鼓励。设计行业重视声誉，客人在选择设计公司时必然会有所比较。如蒙允许，本公司欲请贵饭店作推荐人，证明有关整修的质素。未知可否让其他客户来电垂询?此外，如获允准间或联同客户前来参观贵饭店整修，定必有莫大帮助。当然，本公司会预订房间，至少留宿一晚。
14.通知客户价格调整
We enclose our new catalogue and price list. The revised prices will apply from 1 April 1997. You will see that there have been number of changes in our product range.
A number of improved models have been introduced. Out range of washing machines has been completely revamped. Many popular lines, however, have been retained unchanged. You will be aware that inflation is affecting industry as a whole .Ws have been affected like everyone else and some price increases havebeen unavoidable. We have not, however, increased our prices across the board, In many cases, there is a small price increase, but in others, none at all. We can assure you that the quality of our consumer durables has been maintained at a high standard and that our service will continueto be first class. We look forward to receiving your orders. 谨谢上新的商品目录和价格表。修订价格定于1997年4月1日起生效。产品系列有一大革新，增加了不少改良的型号，扒出一系列新款的洗衣机，但许多款的开动号仍保持不变。通货膨胀影响整个工业连带令货品价格上涨。虽然如此，本公司并未全面提升价格，调整幅度亦不大。本公司坚守一贯信念，务求出产优质之耐用消费品，迎合顾客的需要。谢谢贵公司多年惠顾，盼继续合作。
在国际贸易领域，无论对于新创建的贸易公司，还是对希望扩大业务与销售量的原有公司而言，同其预期的客户建立商务关系都是至关重要的手段之一。众所周知，客户是事业发展和壮大的基石。 当我国的外贸公司或法人公司需要开辟海外新市场，向国外其他公司出售或购买货物时，相关负责人员首先确定贸易合作方。通常，有关国外公司的信息可以通过以下渠道获得： 1.Banks 2.Trade directory 3.Chambers of commerce booth at home and abroad https://www.doczj.com/doc/aa7766659.html,mercial counselors' office 5.Advertisements 6.Exhibitions and trade fairs 7.Market investigations 8.Enquiries received from foreign merchants 9.Self-introduction or introduction from his business connection 10.The Internet 通过以上任何方式获得意欲洽谈业务公司的名称与地址后，负责人员可以发信给相关公司。通常情况下，这类信件应该通告收信人以下信息： 1.如何并在哪里获悉收信人的名称和地址
2.写信意图或目的 3.本公司所从事的业务范围 4.有关本公司的资信状况与信誉的证明人 为了建立良好的贸易关系，并给收信人留下一个美好印象，对于任何一封此类信件都必须全文、及时、礼貌地回复。对于从事国际贸易的公司来说，贸易关系是最为重要的。因此，贸易人员必须竭尽全力巩固与已有客户的贸易关系，同时还要通过不断寻找新的贸易伙伴来发展与振兴公司的贸易业务。 常用句型 1. Your firm has been kindly recommended by the Grand Resources Co. Ltd. as the largest exporters of glassware. 蒙天润宏泰责任有限公司介绍，得知贵公司是最大的玻璃器皿出口商。 2. Through the courtesy of Mr. David Boswell, we learnt that you were interested in Chinese silk. 承蒙大卫.鲍兹威尔先生告知，我们获悉你方对中国丝绸很感兴趣。 3. We owe your name and address to our Commercial Counselor's office in London, through which we learnt that you were seeking partners in China for selling your software products. 蒙我驻伦敦商务参赞处介绍，我们得知你方正在中国寻找业务伙伴推销你们的软件产品。 4. Our market survey informs us that you have a keen interest in the import of textile machinery.
Unit 1:Establishing trade relation.建立贸易关系 The following conversation is between Mr.Gatty, an importer from Britain, and Mr.Dong,a director of Liming Foodstuffs factory. Mr Gatty is visiting the sample room of the factory and Mr Dong is accompanying with him. Mr Dong: Here is our sample room.Mr Gatty: You certainly have got a large collection of sample foodstuffs here. Mr Dong: Yes. We are exporting a wide range of foodstuffs to many countries. And the demand is getting greater and greater. Mr Gatty: So it is. Though we havent done business with you, as you know, your exports of foodstuffs to our country have considerably increased during the last few years. It appears that Chinese foodstuffs are very attractive. D:You said it .The quality of ours is as good as that of many other suppliers, while our prices are not high as theirs .By the way ,which items are you interested in ? G:Canned goods are of special interest to me ,particularly the canned fruit and meat.As your canned fruit is among the most popular ones in our market,I'm going to place an order in a day or two . D:Good .How about our canned meat?G:I think it will also find a good marketing in our country.Will you show me some samples? D:Yes.This way ,please! Our canned meat is in various weighs .The largest one weighs three and a half pounds net,the smallest seven ounces net. G: The small sizes are more saleable in our market than the large ones .I've brought with me a sample of canned meat Which is only six ounces .The smallest size of yours is even bigger than that of mine .I wonder if your canned meat tastes better. D:Your are welcome to have a try .Here it is .Ours is of prime quality . G:Oh, It's delicious.Mm...I'm not sure about the pesticide residues in your foodstuffs ,though I'm sure ,you must have given much thought to the matter.But you know ,our governmental restrictions have been getting more and more tight,so we are not allowed to import any polluted goods. D:You can rest assured .Our foodstuffs are guaranteed to conform to WHO standards. G:Good.I'd like to order meat of this kind in seven ounce tins if the price is competitive.
金融函电建立业务关系范文外贸函电建立业务关系 建立外贸业务关系的信函要写得诚恳、真挚、礼貌，这种信函的结构一般包括四个步骤： 1〃首先说明信息（告知对方你从何渠道得知对方的姓名地址的）； 2〃对公司作一个简单的介绍（例如公司的业务范围，稍稍“宣传”一下产品和服务）； 3〃写信的目的（你想与对方做什么生意，比如，想购买对方的产品，推荐自己的产品，想与对方建立合资公司等）； 4〃表达与对方合作和早日收到回复的愿望。 不管是买方还是卖方，收到建立业务关系请求的信函后，都应该迅速、完整、礼貌地做出答复，以便给读者留下良好的印象，一般回复建立业务关系的信函包括如下步骤： 1〃感谢对方对本公司的兴趣； 2〃表示对对方建立业务关系意愿的兴趣；
3〃表示进一步采取的行动。 国际商务专业从事的岗位是：（一）通用型岗位。（二）涉外谈判岗位。；（三）涉外经济文化组织的运营管理人员。（四）国际贸易行业的从业人员，有与外商做【{[【【】贸易或为之提供服务的技能和知识。（五）掌握商法知识可以从事国际商务法律咨询。具体适应的岗位名称是：报关员、外销员、单证员、跟单员、报检员、货运代理、企事业单位的会计人员、文秘人员、电子商务业务员、ZF外贸部门进出口业务管理人员等。 1.搞好客情关系的目的是什么？说到底，是为了搞好工作，是为公司的利益服务的，这是根本。有的业务人员偏偏就忘了这个根本，把客情关系变成了工作的重心和目的，好像销售工作就是为了搞好客情关系，而不知客情关系要服从并服务于销售工作。 所以，作为业务人员，我们必须牢记，再重要的客情关系都必须服从并服务于公司的利益，这是建立并维护客情关系的根本目的。抓住这个根本，不管形势有多复杂，不管别人怎么算计，不管别人怎么鼓动，我都有我的老主意：背离了这个根本，一切免谈、不干。
竭诚为您提供优质文档/双击可除建立商务关系的信函 篇一：建立业务关系的信函 1.Importerwritestoexporter Dearsirs, wehaveobtainedyouraddressfromthecommercialcounsello rofyour embassyinLondonandarenowwritingyoufortheestablishme ntofbusinessrelations. weareverywellconnectedwithallthemajordealershereofl ightindustrialproducts,andfeelsurewecanselllargequa ntitiesofchinesegoodsifwegetyouroffersatcompetitive prices. Astoourstanding,wearepermittedtomentionthebankofeng
land,London,asareference. pleaseletushaveallnecessaryinformationregardingyour productsforexport. Yoursfaithfully, 2.selfIntroductionbyexporter 出口商的自我介绍 Dearsirs, wewritetointroduceourselvesasoneofthelargestexporte rs,fromchina,ofawiderangeofmachineryandequipments. weencloseacopyofourlatestcatalogcoveringthedetailso falltheitemsavailableatpresent,andhopesomeoftheseit emswillbeofinterestofyou. Itwillbeagreatpleasuretoreceiveyourinquiriesforanyo ftheitemsagainstwhichwewillsendyouourlowestquotatio ns. should,bychance,yourcorporationnotdealwiththeimport ofthegoods
《外贸英语口语对话》内容全面，涵盖建立业务联系、推销、询价、报价、订货、质量、支付条件、装运、保险、签订合同、索赔、补偿贸易等外贸工作 中的各个环节，另外还精心汇编外贸工作中最常用的实用语句和实况会话，给 出规范的示范表达，只要举一反三，便能运用自如。除生动逼真、好学好用的 对话范例外，更贴心提示外贸工作的专业知识。 Establishing trade relation.建立贸易关系 The following conversation is between Mr.Gatty, an importer from Britain, and Mr.Dong,a director of Liming Foodstuffs factory. Mr Gatty is visiting the sample room of the factory and Mr Dong is accompanying with him. Mr Dong: Here is our sample room.Mr Gatty: You certainly have got a large collection of sample foodstuffs here. Mr Dong: Yes. We are exporting a wide range of foodstuffs to many countries. And the demand is getting greater and greater. Mr Gatty: So it is. Though we havent done business with you, as you know, your exports of foodstuffs to our country have considerably increased during the last few years. It appears that Chinese foodstuffs are very attractive. D:You said it .The quality of ours is as good as that of many other suppliers, while our prices are not high as theirs .By the way ,which items are you interested in ? G:Canned goods are of special interest to me ,particularly the canned fruit and meat.As your canned fruit is among the most popular ones in our market,I'm going to place an order in a day or two . D:Good .How about our canned meat?G:I think it will also find a good marketing in our country.Will you show me some samples? D:Yes.This way ,please! Our canned meat is in various weighs .The largest one weighs three and a half pounds net,the smallest seven ounces net.
建立贸易关系的常用英文邮件 1.Importer Writes to Exporter 进口商给出口商的信 Dear Sirs, We have obtained your address from the Commercial Counsellor of your Embassy in London and are now writing you for the establishment of business relations. We are very well connected with all the major dealers here of light industrial products, and feel sure we can sell large quantities of Chinese goods if we get your offers at competitive prices. As to our standing, we are permitted to mention the Bank of England, London, as a reference. Please let us have all necessary information regarding your products for export. Y our faithfully, XXX 2.Self Introduction by Exporter 出口商的自我介绍 A.Dear Sirs, We write to introduce ourselves as one of the largest exporters, from China, of a wide range of Machinery and Equipments. We enclose a copy of our latest catalog covering the details of all the items available at present, and hope some of these items will be of interest to you. It will be a great pleasure to receive your inquiries for any of the items against which we will send you our lowest quotations. Should, by chance, your corporation not deal with the import of the goods mentioned above, we would be most grateful if this letter could be forwarded to the correct import corporation. We are looking forward to your favourable and prompt reply. Y our faithfully, XXXX B. Dear Sirs, Y our firm has been recommended to us by John Morris& Co., with whom we have done business for many years. We specialize in the exportation of Chinese Chemicals and Pharmaceuticals, which have enjoyed great popularity in world market. We enclose a copy of our catalogue for your reference and hope
Establishing Business Relations 建立业务关系 Specimen Letters 样涵 Letter 1: A firm’s letter to a firm concerned Dear Mr. Peng, Your company’s name has been given to us by the Bank of China, Shanghai Branch. We wish to buy quality tea and coffee cups and saucers of different shapes fully decorated with flowers or other design. If you can supply this type of merchandise, kindly airmail us a sample cup and saucer. Also, please enclose your pricelist and all suitable illustrations. We await your early reply. Truly yours, Fred Jackson Letter 2 A reply to the above Dear Mr. Jackson, We have received your letter with thanks. We are glad to inform you that we can supply quality tea and coffee cups and saucers of different shapes fully decorated with flowers or other designs. We are confident that our products will meet the requirements of the markets. Enclosed please find a catalogue and pricelist of the products you require. We are sending you by mail the samples you need. Waiting for your order. Sincerely yours, Xianjin Peng Letter 3 A firm’s letter to a firm concerned Dear Mr. Leeds, We have obtained your address from Internet and are now writing to you for the establishment of business relations. We are very well connected with all the major dealers here of light industrial products, and feel sure we can sell large quantities of Chinese goods if we get your offers at competitive prices. Please let us have all necessary information concerning your products for export. Yours faithfully, Ping Wang
Dear Sirs Having had your name and address from the Commercial Counsellor's Office of our Embassy in Pakistan,we avail ourselves of this opportunity to write to you and see if we can establish business relations with you. We are a state-owned corporation sepcializing in the export of table-cloths,and are in a position to accept orders against customers'samples specifying design,specifications and packaging are also prepared to accept orders for goods with customers'own trade marks or brand names. In order to give you a rough idea of our various table-cloths,we are airmailling you under separate cover a copy of our latest catalogue for your you find any of the items interesting,please let us know as soon as shall be glad to send you quotations and samples upon receipt of your concrete enquiries. We await your early reply. Yours faithfully Dear Sirs, We known your name and address from the website of and note with pleasure the items of your demand just fall within the scope of our business line. First of all, we avail ourselves of this opportunity to introduce our company in order to be acquainted with you. (我们从阿里巴巴网站上看到您公司的名称和地址，并且很高兴地了解到您需要的产品正好符合我们的业务范围。我们很荣幸有这个机会向您介绍我们的公司。) Our firm is an Chinese exporter of various Canned Foodstuffs. We highly hope to establish business relations with your esteemed company on the basis of mutual benefit in an earlier date. we are sending a catalogue and a pricelist under separate cover for your reference. We will submit our best price to you upon receipt of your concrete inquiry. (我公司是一家中国的出口企业，主营各类罐头食品。我们非常希望能在双赢的基础上尽早同贵公司建立业务关系。我们给您发出了产品目录和价格表以供参考。如果能够收到您具体的询盘，我们将为您提供最优惠的价格。) We are looking forward to receiving your earlier reply. (期待您的尽早回复。) Yours faithfully,
第一节P a t t e r n o f w r i t i n g L e t t e r s o f E s t a b l i s h i n g B u s i n e s s R e l a t i o n s建立业务关系信 函的写作步骤 ◆建立业务关系的信函要写得诚恳、真挚、礼貌。 这种信函的结构一般包括四个步骤： 1．首先说明信息来源（告知对方你从何渠道得知对方的姓名地址的）；[T h e s o u r c e o f i n f o r m a t i o n（h o w y o u l e a r n e d o f h i s c o m p a n y）]； 情景搭配用语：[U s e f u l e x p r e s s i o n s] ●Y o u r c o m p a n y h a s b e e n k i n d l y i n t r o d u c e d t o u s b y…（你们的公司由……介绍给我们。） ●W e o w e y o u r n a m e t o t h e…（我们感谢……把你们的名字介绍给我们。） ●W e l e a r n t h r o u g h…t h a t…（我们通过……得知……） ●W e l e a r n f r o m…t h a t…（我们得知……） ●O n t h e r e c o m m e n d a t i o n o f…（由……介绍） 2．对你的公司作一个简单的介绍（例如公司的业务范围，稍稍“宣传”一下你的产品和服务）；[B r i e f i n t r o d u c t i o n t o y o u r o w n c o m p a n y（t h e s c o p e o f y o u r b u s i n e s s，l i t t l e“a d v e r t i s i n g”o n y o u r p r o d u c t s o r s e r v i c e）] 情景搭配用语：[U s e f u l e x p r e s s i o n s] ●W e w i s h t o i n t r o d u c e o u r s e l v e s t o y o u a s a…（我们把自己作为……介绍给你们。） ●O u r l i n e s a r e m a i n l y…（我们主要从事……） ●…f a l l w i t h i n o u r b u s i n e s s a c t i v i t i e s（……属于我们的经营范围） ●W e h a v e b e e n i n t h i s l i n e…（我们从事这个行业……） 3．写信的目的（你想与对方做什么生意，比如，想购买对方的产品，推荐你自己的产品，想与对方建立合资公司等）；[T h e i n t e n t i o n o f w r i t i n g t h e l e t t e r（w h a t k i n d o f b u s i n e s s y o u w a n t t o d o w i t h t h e m，e.g. t o p u r c h a s e t h e i r p r o d u c t s, t o s e l l y o u r o w n p r o d u c t s,t o e n t e r i n t o a j o i n t v e n t u r e w i t h t h e m,e t c.）] 情景搭配用语：[U s e f u l e x p r e s s i o n s] ●W e a r e w i l l i n g t o e n t e r i n t o b u s i n e s s r e l a t i o n s w i t h y o u.（我们愿意和你们建立业务关系。） ●W e e x p r e s s o u r d e s i r e t o…（我们表示希望…） ●W e a r e n o w w r i t i n g y o u f o r t h e…（我们现写信愿意…） ●W e a r e d e s i r o u s o f…（我们愿意……） 4．表达与对方合作和早日收到回复的愿望。[E x p r e s s i n g t h e e x p r e s s i o n o f c o o p e r a t i o n a n d e a r l y r e p l y.] 情景搭配用语：[U s e f u l e x p r e s s i o n s] ●W e l o o k f o r w a r d t o r e c e i v i n g…（希望早日收到……） ●H o p e t o r e c e i v e…（希望收到……） ●Y o u r e a r l y r e p l y i s a p p r e c i a t e d.（盼早复）
1请求建立商业关系Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We l o o k f o r w a r d t o y o u r e a r l y r e p l y. Very truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展关系。多年来，本公司经营鞋类进口生意，现欲扩展业务范围。盼能惠赐商品目录和报价表。如价格公道，本公司必大额订购。烦请早日赐复。此 致 2.回复对方建立商业关系的请求 Thank your for your letter of the 16th of this month. We shall be glad to enter into business relations with your company. In compliance with your request, we are sending you, under separate cover, our latest catalogue and price list covering our export range. Payment should be made by irrevocable and confirmed letter of credit. Should you wish to place an order, please telex or fax us. 本月16日收到有关商务关系的来函，不胜欣喜。谨遵要求另函奉上最新之出口商品目录和报价单。款项烦请以不可撤销保兑之信用状支付。如欲订货，请电传或传真为盼。此致敬礼 3.请求担任独家代理
建立业务关系 寻找合作方，主要是通过以下几个渠道搜集信息的： 1.Bank （银行） 2.Chambers of Commerce in foreign countries （外国商会） 3.Trade Directory （行名录） 4.Chinese Commercial Counsellor’s Office in foreign countries （商务参赞处） 5.Business House of the same trade, etc. （同业商行） 6.Advertisements （广告） 从以上渠道搜集来信息以后，就可以开始写信进行沟通。总的来说，这类信件应该以告知对方如何得知他们的地址和姓名，简要描述写信人经营的项目。写信人应该简明，清晰，礼貌地描述自己想进口或者想要出口的产品。 收到建立业务关系的信件时，收件人应该立即全面地回答写信人提出的错有问题，这样会给发件人一个很好的印象。以便日后能更好的开展业务。 Key Words & Expressions 名词及名词词组 card 卡片，名片catalog 目录；目录册 colleague 同事，同僚department (行政或企业的)部，局 firm公司prior to 在…..之前 look forward to 盼望，期待relationship 关系，联系 in compliance with 与….相一致credit standing 信用地位 recommendation 推荐，介绍financial position 财务状况 Chamber of Commerce 商会of the latest style 最新式样 trade reputation 贸易声誉specification 规格 certificate 证明书，证书，凭证，执照 on the basis of equality and mutual benefit 在平等互利的基础上 动词及动词词组 do my best 尽力而为enter into 建立, 开始 introduce 介绍，引见take care of 照顾，处理 inform 通知specialize in 专营 enter into business relations 建立业务关系coincide （with）一致，相符 国际贸易词汇 Learn（v.）: receive instruction; become informed of 获悉，知道 e.g. We learned from our agent in London about (of) your agent of electric typewriters. Line (n.) : department of activity; branch of business 业务，行业 e.g. We have been engaged for many years in line of surgical instruments. be lined with : provide with an inside covering 内衬 e.g. The case is lined with tin-plate. in line with : in agreement with 与….一致 e.g. We don’t think we can fall in line with your views.
1. We’d like to express out desire to establish business relations with you on the basis of equally, mutual benefit and the exchange of needed goods. 我方希望能在平等、互利、互通有无的基础上与贵司建立业务关系。 2. In order to extend our export business to your country, we wish to enter into direct business relations with you. 为了能在贵国拓宽我方的出口业务，我们希望能与你们直接建立业务关系。 3. Our hope is to establish mutually beneficial trading relations between us. 我们希望双方能建立互惠的贸易关系。 4. We look forward to a further extension of pleasant business relations. 希望我们之间友好的业务关系得到进一步的发展。 5. It’s our hope to continue with considerable business dealing with you. 我方希望能够继续同贵方保持大量的业务往来。 6. We look forward to receiving your quotation very soon. 我方期待着尽快收到贵方的报价。 7. I hope you’ll see from the reduction that we are really doing our utmost. 希望贵方能从这一降价中看出我方真的在尽最大的努力。
ABC Computer company 38 fifth avenue London U . K March 8 . 2011 48 Zhong Shan Road Guang Zhou , Guang Dong Tel:85443298 Cable Address:5527 CS Telex:3328 CS CN Dear sirs, Nice to contact you! Your company has kindly been recommend to us by Commercial Counsellor's Office. We take this opportunity to express our wish to enter into business relations with you. ABC computer company is one of the most famous computer importers in the London. It owns many branch offices , we are very professional and own widely market .If you are interested in our company , please don't hesitate to let us know and please give your illustrated catalog and price list. Thank you ! We look forward to hearing from you soon , and to the possibility of doing business with you in the future. Yours faithfully Hu ping Import manager
根据下述资料，以世格国际贸易公司业务员Minghua Zhao的名义，给加拿大NEO公司写一封与他们建立业务关系的信函，要求用英文书写，表达清楚、内容完整。 世格国际贸易公司(DESUN TRADING CO.,LTD.)成立于1987年，是一家拥有进出口经营权的外贸公司。公司经营范围广泛，与多家供应商有固定的业务往来，信誉良好。同时公司也极为重视新产品开发，09年的新产品DR系列瓷器选用上等瓷土(First-class Porcelain)烧制，包装精美，质量上乘，非常具有竞争力。2009年10月12日公司业务员Minghua Zhao从网上看到加拿大NEO公司求购瓷器(chinaware)的信息，想与他们建立业务关系。NEO公司的具体资料如下： 1、 MR. ANDY BURNS NEO GENERAL TRADING CO., LTD #362 JALAN STREET, TORONTO, CANADA TEL NO.: (+01)7708808 FAX NO.: (+01)7701111 E-MAIL:andy@https://www.doczj.com/doc/aa7766659.html, DESUN TRADING CO., LTD. 29TH FLOOR KINGSTAR MANSION,623JINLIN RD., SHANGHAI, CHINA TEL: (021)82588666 FAX: (021)82588999 ZIP CODE: 200002 Oct 12, 2009 NEO GENERAL TRADING CO., LTD #362 JALAN STREET, TORONTO, CANADA TEL NO.: (+01)7708808 FAX NO.: (+01)7701111 E-MAIL: andy@https://www.doczj.com/doc/aa7766659.html, Dear Mr. Andy Burns, From the Internet we have learned that you are in the market for chinaware, which just falls within our business scope. We are now writing you in the hope of entering into business relations with you. As a leading trading company in Shanghai and backed by nearly 20 years of export experience, we have good connections with some reputable ceramics factories and sufficient supplies and on-time delivery are guaranteed. To give you a general idea of our products, we enclose a complete set of leaflets showing various products being handled by this corporation with detailed specifications and means of packing. Quotations and samples will be sent upon receipt of your specific enquiries. In particular, we could like to inform you that we have a new line that may be most suitable for