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商务英语真题17MAY2003__

商务英语真题17MAY2003__
商务英语真题17MAY2003__

商务英语真题17 may 2003

PART ONE

Questions 1 – 8

●Look at the statements below and at the five extracts on the opposite page from an article

giving advice to self-employed consultants about negotiating fees for their services.

●Which book (A, B, C,D or E) dose each statement 1 –8 refer to ?

●For each statement ! – 8, make one letter (A, B, C,D or E) on your Answer Sheet .

●You will need to use some of these letters more than once .

1 Trying to negotiate is only worthwhile if there is the prospect of success.

2 The best result of negotiation is when both parties have a sense of satisfaction.

3Accepting a lower fee might have benefits in the future.

4It is important to know how much other people are charging for similar work.

5You should ask for a fee in excess of what you expect to get.

6Offer the other party incentives to agree to your fee.

7Other people?s reactions to you are influenced by your body language.

8It may become obvious that you have come to regret a deal you have made.

E

PART TWO

Questions9– 14

●Read the text about training progammes.

●Choose the best sentence from the opposite page to fill each of the gaps .

●For each gap 9– 14, mark one letter (A-H) on your Answer Sheet .

●Do not use any letter more than once .

●There is an example at the beginning .(0)

REAL TRAINING FOR ALL-ACTION MANAGERS

Learning by doing is familiar to every manager sent on a training course. Invariably this involves role-play based on studies of long-ago triumphs and disasters from a relevant industry or organization. (0)_H_ The problem is, any experience of decision-making gained from role-play has one obvious shortcoming: it is not real life.

To tackle this dilemma, some of the best-known companies have set up the International Management Development Consortium, which provides a range of executive development programmes for staff members. (9)____ What this means is that they involve …action learning? through real-life situations, and participants work as problem-solving consultants on projects within companies engaged in day-to-day business.

(10)____ Within this they also take training and refresher courses in traditional business skills such as finance, marketing, staff management and strategic planning. These disciplines are taught by a mix of academics, business people and senior managers from Consortium companies who also monitor the consultancy work.

More than 100 of these consultancy projects have been undertaken so far, and many more are to come. (11)____ Generally, those who choose to attend the course come from various countries, reflecting the multi-national nature of companies within the Consortium.

(12)____ As a result of this cross-cultural

exchange, the people on the course learn a great deal from each other- and often keep in contact on a professional level long after the end of their course.

The Consortium says language difficulties are not a problem when consultancies are undertaken for foreign companies on site. A translator is on hand to deal with difficulties which arise from technical terms or jargon. (13)____ This is because they are not charged consultancy fees, although a nominal sum is payable for administration. The funding for the scheme is provided by each Consortium member who contributes to the cost of running the training courses, and the amount involved is considerably less than fees charged by leading business schools. (14)____ …it is,? says the Chairman, …a real learning experience with techniques that can easily be used back at work..?

A They are being offered by companies who

are aware of the benefits of the range of

knowledge offered by the people on the

course.

B As well as the savings, there are also the

dividends it pays in the form of improved

staff performance.

C The difference between these programmes

and the average executive course,

however, is that these courses are based

on the concept of …live? consultancy.

D In this way, participants can also

benchmark themselves against the best

members from a range of Consortium

companies. E This means that within every training

group there will be a wide variety of

experience, which is discussed and

explored by the group.

F Typically, groups of up to six course

members undertake projects as part of

this development programme.

G Another major advantage is that these

companies usually get their problems

solved very cheaply.

H Managers are typically cast as key figures

in these dramas, the comparisons are

made later between how they dealt with

the fictional situation and the actual

event.

PART THREE

Questions 15– 20

●Read the following article about business schools and the questions on the opposite page .

●For each question 15 – 20 , mark one letter (A, B, C or D ) on your Answer Sheet for the

answer you choose.

In terms of pure quantity of research and debate, business schools have performed amazingly in promoting management as a distinctive activity. No other discipline has produced as much in such a short period. It is unclear yet how much of it will stand the test of time, but for sheer industry, the business school deserve credit. Not a day goes by without another wave of research papers, books, articles, and journals.

In these terms, schools have produced a generally accepted theoretical basis for management. When it comes to knowledge creation, however, they find themselves in difficulties. They are caught between the need for academic rigour and for real-world business relevance, which tend to pull in opposite directions. The desire to establish management as a credible discipline leads to research that panders to traditional academic criteria.

The problem for business school researchers is that they seek the approval of their academic peers rather than the business community. In the United States this has led to the sort of grand …paper clip counting? exercises that meet demands for academic rigour but fail to add one iota to the real sum of human knowledge.

Business schools have too often allowed the constraints of the academic world to cloud their view of the real world. Business school researchers seek provable theories –rather than helpful theories. They have championed a prescriptive approach to management based on analysis and, more recently, on fashionable ideas that soon disappear into the ether. The …one best way? approach encourages researchers to mould the idiosyncrasies of managerial reality into their tightly defined models of behaviour. Figures and statistics are fitted into linear equations and tidy models. Economists and other social scientists label this cure smoothing.

Meanwhile, reality continually refuses to co-operate.

Central to this is the tension between relevance and rigour. In a perfect world, there would be no need to choose between the two. But in the business school world, the need to satisfy academic criteria and be published in journals often tilts the balance away from relevance. In other words, it is often easier to pursue

quantifiable objectives than it is to add anything useful to the debate about management. To a large extent, the entire business school system works against useful, knowledge-creating research. Academics have five years in which to prove themselves if they are to make the academic grade. It seems long enough. But it can take two or even three years to get into a suitable journal. They therefore have around three years, probably less, to come up with an area of interest and carry out meaningful and original research. This is a demanding timescale. The temptation must be to slice up old data in new ways rather than pursue genuinely groundbreaking, innovative research.

It is a criticism also made by some business school insiders. “Academic journals tend to find more and more techniques for testing more and more obscure theories. They are asking trivial questions and answering them exactly. There has to be a backlash,” says Julian Birkinshaw of London Business School. In large part, the problem goes back to a time when business schools were trying to establish themselves. Up until the 1960s, American business schools were dismissed as pseudo-academic institutions, including the universities of which they often formed a part, regarded them as a little more than vocational colleges. Since then, most of the leading schools have undergone major reassessments and introduced sweeping changes. However, it is questionable whether those changes have gone far enough.

15 What does the first paragraph suggest about the research generated by business

schools?

A Its quality is variable.

B Its lasting value is uncertain.

C It has always been produced too quickly.

D It has had no influence on management.

16In paragraph two, the writer argues that business school research

A takes a negative view of the business community.

B has failed to give credibility to management as a discipline.

C is directed at the wrong audience.

D does not stand up to academic scrutiny.

17 In the third paragraph, the writer criticizes the theories of management produced

by business schools for being

A incomprehensible.

B contradictory.

C vague.

D inflexible.

18In the fourth paragraph, the writer says that the business school system causes academics to

A be satisfied with reinterpreting previous research.

B avoid complicated business issues.

C concentrate on very narrow fields of study.

D focus on topics no longer relevant to business needs.

19What do we learn about business schools in the last paragraph?

A They are reluctant to admit to failings.

B They resent criticism of their academic journal.

C They used to be looked down on by other institutions.

D They are comfortable with the current situation.

20What is the writer’s purpose in this text?

A to express regret at the growth of business schools

B to point out a weakness in the approach of business schools

C to criticize business school for producing bad academics

D to forecast the eventual collapse of business schools

PART FOUR

Questions 21 -30

●Read the article below about expanding a retail business.

●Choose the correct word to fill each gap from (A, B, C or D) on the opposite page.

●For each question 21-30,mark one letter (A, B, C or D) on your Answer Sheet.

●There is an example at the beginning, (0)

Should you open a second branch?

Choosing to expand your business by opening a second location can be one of the best decisions you?ll ever (0)____, or one of the worst. Before you (21)____ at a decision, there are several things you should check to see if you are ready to take this big step towards expansion.

Firstly – your cash flow. Like starting up any business, a second location (22)____ a large initial investment and usually takes a long time to turn a profit. Look at your firm?s accounts carefully. If these (23)____ that you cannot afford a long-term drain on your financial resources, then it is probably better to wait.

Secondly – your personnel and systems. If you don?t have a management team (24)____ place already, you should probably think about establishing one before opening a second branch. The same (25)____ in the case of operating systems and controls. The better organized your business

now, the better organized your second location will be, too.

Also, you need to think about your market. Is your current site doing as much business as it can (26)____, or are there ways you could grow without opening a second branch? Try expanding internally first. Similarly, don?t (27)____ that just because your business is successful in one town, it will immediately succeed in a (28)____ community. Research your potential markets before setting up shop, and (29)____ your new branch to answer the specific needs of these markets. Finally, be realistic about the time you need to invest to make a second location work. You don?t want to take (30)____ so much work that you can?t honour your commitments.

21 A arrive B come C reach D approach

22 A contains B includes C involves D consists

23 A tell B present C show D exhibit

24 A at B in C by D to

25 A applies B refers C concerns D relates

26 A deal B hold C handle D cope

27 A assume B trust C rely D count

28 A connecting B neighbouring C surrounding D matching

29 A invent B amend C design D innovate

30 A through B up C down D on

PART FIVE

Questions31-40

●Read the article below about a successful airline .

●For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet .

●There is an example at the beginning, (0) .

Example :

A SUCCESSFUL AIRLINE

Executives at Fastline, now (0)____ of the country?s

largest airlines, were in optimistic mood at the press

conference they held yesterday afternoon. They

announced that they were (31)____ a position to revise

the company?s full-year profits forecast sharply

upward (32)____ a result of an exceptionally strong

performance over the last nine months. Profits during

this period rose by very (33)____ 50 per cent

compared with the same period last year. The

company feels confident that this performance will

continue throughout the remainder of the year. It is

expected (34)_____will be a 40 per cent increase in

profits for the full year compared with the 15 per cent

that had been indicated (35)____ the half-year stage.

During the year, (36)____than raise its fares as most other airlines did in response to higher fuel costs, Fastline stuck to its decision to keep fares at the same level as last year. This must account to (37)_____ extent for the significant rise (38)____ only in the number of passengers booked on flights, but also in the amount of freight carried.

The airline has also confirmed that it is in negotiations with another airline to sell the whole of (39)____ 20 per cent holding in Border Air. However, executives are refusing to reveal the name of the interested party until a definite agreement (40)____ reached.

PART FIVE

Questions41 - 52

●Read the text of the job advertisement below.

●In most of the lines 41 - 52 there is one extra word. It is either grammatically incorrect of

does not fit in with the sense of the text. Some lines, however,are correct .

●If a line is correct, write CORRECT on your Answer Sheet.

●If there is an extra word in the line ,write the extra word in CAPITAL LETTERS on your

Answer Sheet .

●The exercise begins with two examples, (0) and (00) .

Example :

COMMERCIAL DITECTOR REQUIRED

0We are a dynamic and ambitious food manufacturer supplying the grocery sector

00 and are entering an extremely exciting period of new change as we focus on our

41strategy how to achieve market leadership. We are at present seeking a new

42commercial director. If you are the type of a person who can demonstrate the

43energy and insight to drive a business forward looking as part of a team, this may

44well be the perfect opening for you. We need appoint a committed professional who 45will assume full responsibility for the company?s entire commercial operation. The 46commercial director will have report directly to the general manager and will be

47expected to provide with both leadership and hands-on coaching to the staff. This

48high-profile role will involve in the implementing and developing of commercial

49strategies that will make maximize the profitable growth of the company. The

50person appointed will already have demonstrated sure success at a senior

51commercial level for a minimum of three years time in a food manufacturing

52company and will possess exceptional leadership qualities and commercial skills.

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