【剑桥BEC真题集第二辑】TEST 1
A. 客户关系：让客户感到受到重视的重要性
B. 公司发展：控制公司扩张的重要性
C. 营销：如何确保公司的代理商始终保持高效率
PART 2
A. Customer relatio ns: the importa nee of maki ng customers feel valued.
In my opinion, mai ntai ning good customer relatio ns is of vital importa nee to a bus in ess. If not, you may have no way to sell your products or services to customers. Then, there is no cha nee for you to make money. In order to establish good relati ons with your customers, you should make customers feel valued. There are a nu mber of ways to make them feel valued. Firstly, you should have a friendly attitude toward them and show respect for them. From time to time, ask them for their opinions and suggesti ons for improveme nt of your products or services. Secon dly, provide them with good after-sale service. When they run into some problems or difficulties, offer them with help as soon as possible. When someth ing has gone wrong with your products they have purchased, send your tech nicians as soon as possible.
B. Compa ny growth: the importa nee to a compa ny of con trolli ng expa nsion
As we know, every compa ny no wadays seeks for growth and developme nt in order to survive in the highly competitive world. But we have to remember that expa nsion should be made in a con trolled manner, because, if not, serious problems will be brought about, or even worse, a great threat will be caused to the survival of the company. For in sta nee, a departme nt store in our city used to be very prosperous before it sought for expa nsion. A few years ago, it bega n establish ing branch stores in other cities throughout the provi nee. With in a period of two years, scores of bran ches had bee n sep up in and outside the provi nee. At first, bus in ess was okay and everythi ng went well. Then, some problems bega n to occur due to lack of funds and skilled man agerial staff. A couple of years later, the departme nt store simply went ban krupt. This is a less on for us to lear n.
C. Marketi ng: how to en sure that age nts maintain a high level of effective ness whe n represe nting a compa ny.
As we all know, sig ning an age ney agreeme nt with a firm is a customary practice in market in g. In order to en sure they mai ntai ns a high level of effect iven ess, I thi nk, firstly make an attractive en courageme nt program, that is, to set up clear target for the age nt. If the age nt reaches the set target, a dece nt reared will be offered. If he fails to do so, he will not get the commissi on. Second, check and supervise the process or progress of the marketi ng campaig n laun ched by your age nt. If someth ing has gone wron g, immediately correct it. If your age nt runs into difficulties, you should offer a hand without any delay .In other words, let your age nt know that he is trusted and he is not work ing alone.
PART 3
A. Our company is planning to introduce a suggestion scheme so as to encourage staff members at all levels to con
tribute ideas and suggesti ons. Do you have any ideas as to the ways of sett ing up such a scheme so that all staff can make contributions?
B. I have heard of that. I think this is quite good for the future developme nt of our compa ny. As for ways of sett ing up
such a scheme, the first step come to my mind is to get a group of people together to organize a committee. The major task for them is to draw up some staff members.
A. That' sounds good. But who do you think should be chose n as the member of the committee? The head of each
departme nt, or some professi onal people from outside?
B. Some departme nt leaders can be in eluded, but not every one of them. We may select a couple of senior con sulta
nts of our compa ny to be put on the committee. And ordi nary staff members should also be represe nted in the committee, so that voices from shop floors can heard.
A. Yeah. I think each departme nt may prepare a box for collect ing ideas and the box should be put at a place where all
staff can have an easy access. A special colu mn can be created on the compa ny ' website for idea collect ion since internet is almost available for all staff members.
B. As for the evaluation of suggestions, of course it is the committee that will have the final say. The committee is
supposed to draw up specific sta ndards for the sake of evaluat ing, qua ntitative and finan cial sta ndards, for in sta
offer valuable suggestions …
【剑桥BEC真题集第二辑】TEST 2
A. 沟通技能：给录用的员工培训外语的重要性
B. 广告：如何选择合适的机构处理公司公告
C. 财政：如何决定公司是否上市
PART 2
A. Commun icati on skills: the importa nee of fore ign lang uage trai ning for selected employees.
In my opinion, it is very important to provide selected employees with foreign Ianguage training. As we all know, globalizati on brings many cha nces of intern ati onal bus in ess cooperati on. Employees are likely to deal with foreig n customers or clie nts, or travel abroad on bus in ess, so a good comma nd of foreig n Ian guages is importa nt. Therefore, in order to help employees to accomplish their task, foreign Ianguage training should be offered, especially to those selected ones who in volve in the intern ati onal market, so that they can shoulder up the resp on sibility soon.
B. Advertis ing: how to select a suitable age ncy to han die a compa ny ' advertis ing
In order to select a suitable agency to handle a company ' advertising, I think the following three points should be considered. First, the selected agency should have a good track record and a good reputation, which may ensure profound knowledge in designing, producing and publishing advertising. Second, the size of the agency should be take n in to con sideratio n. The larger the size, the more powerful it may be. Third, face-to-face com muni cati on is n ecessary to know whether the age ncy is familiar with the features of the compa ny and its products.
C. Finance: how to decide whether to float a compa ny on the stock market
Several aspects should be con sidered before you decide whether to float a compa ny on the stock market or not. First, the adva ntages brought by this should be take n into full view. Second, the policy concerning list ing a compa ny onto the stock market should be checked to see whether a compa ny meets the requireme nts. Third, the resp on sibilities that a list ing compa ny has be bear should be fully un derstood, such as disclosure of director 'duty, all kinds of expe nses, tax and so on.
PART 3
A. Our company will open a new branch in another part of the country. Therefore, some members of staff need to be
sent there to do bus in ess. This is good n ews for us because it means our compa ny is grow ing.
B. Yes, it certainly is. But it is a problem to make relocation attractive for staff, since it is far from here and not many
people want to work there. Away from their families and old co-workers, they may feel l on ely and less-motivated.
A. That 'sa problem. But I think the company can offer some financial incentives to those who are to be assigned there,
for example, relocati on allowa nee.
B. Good idea. Besides, the company can address the staff' housing need by relocating or establishing temporary perma nent
hous ing arran geme nt for them.
A. I agree. The compa ny should provide staff with sufficie nt in formati on about the new locati on.
B. Yes, the information about the local people can culture is very useful and important. That can help them get prepared before
they are sent there.
A. And so is the information about the surrounding environment, including climate, local customs, people's living habits, etc.
B. I couldn 'agree with you any more. All the information you mentioned will make them adjust to the new work
place.
【剑桥BEC真题集第二辑】TEST 3
PART 2
A. Personnel man ageme nt: the importa nee to a compa ny of hav ing well-motivated staff
First of all, having well-motivated staff ensures better productivity. When an employee is highly motivated, there should be nothing to preve nt him from devot ing himself to the job. He will be very proactive to his resp on sibilities.
This will sig ni fica ntly reduce wasted time and effort, which in turn can enhance productivity and overall performa nee. Second, I think a well-motivated staff will show greater loyalty and commitment to the company since a high level of motivati on usually is a result of satisfact ion with the job and the firm. Compa ny loyalty in turn will greatly reduce turnover level and help retain the best brain n eeded by the firm. Fin ally, if every one is very motivated at work, staff morale in the firm will also be boosted. Just imagi ne if every one around you is so drive n and en thusiastic, how can you possibly be immune to that atmosphere? We are most likely to make the most of our talents and achieve our personal best in such an environment. That 'all. Thank you.
B. Strategic pla nning: how to decide whether to purchase or rent compa ny premises
First of all, we should make sure that we check the financial situation of our company before we decide whether to purchase or to rent compa ny remises. As we all know we will have to spe nd much more money in purchas ing premises than ren ti ng them. Therefore, we should check our compa ny ' finan cial situatio n to see whether we now have eno ugh money to purchase premises. Any ignorance of current financial situation will break company' cash flow or even un derm ine the compa ny 'no rmal product ion. Secon dly, we should ask ourselves the aim that makes us purchase or rent premises. Do we want to set up our headquarters for a Iong-term investigation which will definitely need us to purchase buildi ngs or just build a branch for a short-term project which requires only some ren ted houses? After all these careful studies we can fin ally make our decisi on.
C. Sales: how to en sure that price levels for new products are set appropriately
First, we should con sider the cost of our new products before we put them into the market. The price level we should set at least in cludes all the cost and in vestme nt and makes us gain some margins. Second, we should carry out an in vestigati on or market research in the target market to see what price level can be accepted by our pote ntial customers. We will also have to study the con sumers ' habits and the popularity of our new products in the target market. Only through these comprehe nsive in vestigati ons can we en sure the appropriate price levels of our new products.
PART 3
A. You know, our company is considering providing a fitness centre on the premises to help employees improve their health an d fitn ess. What ben efits do you think the fitn ess centre can bring for our compa ny?
B. The fitness centre can provide facilities for the staff to exercise. We all know that proper physical exercise is good for health. It helps burn calories and discharge acidic wastes. It also tones muscles and helps build a lean and muscular body. Through exercise, many people lose weight and improve their health. Also, through exercises, we are feeling strong and well. We feel happy and ready for any thi ng. We may enjoy our work and life.
A. Yes, I totally agree with you. Through exercises the staff can keep healthy and relax from the tension of work. In this way, they can improve the work ing efficie ncy and do more work for our compa ny. Therefore, the compa ny will gain more profits.
B. Tha t s true. And I also believe that the fitn ess centre will simulate the staff 's en thusiasm for both work and life. The staff will become more faithful to the company since they will be aware that the company has been treating them well.
A. Exactly. Then how to promote the need for health and fitness to all staff?
B. In my opinion, in order to promote the need for health and fitness to all staff, lectures should be given by some experts in vited to make the staff con scious of the importa nee of the exercises to health, and the importa nee of health to life and work. The experts' talk must be convincing eno ugh to make it possible for the staff to accept the idea of exercises.
A. Yes, this idea sounds effective. Moreover, I think our company had better invite some professional coaches to guide the staff in a proper way of exercis ing and build ing or shapes. After all, professi onal coaches know very well how to help people develop in terests in exercise. And the proper ways of exercis ing seem to be effective to improve the health
of the staff.
【剑桥BEC真题集第二辑】TEST 4
A. 市场调查：调查了解顾客习惯和态度的重要性
B. 财务管理：怎样为公司找到消减成本的方法
C. 交流沟通：怎样在公司内部不同部门之间建立有效的工作关系
PART 2
A. Market research: the importanee of finding out about customers ' habits and attitudes.
As we all know, your customer 'habits and attitudes will exert a great i nflue nee on the product ion and sales of your products, or services. Customer 'habits, especially their consuming habits, will decide to what extent they can accept the price of your products, which will directly affect the prici ng of your products. Customer ' attitudes towards your products or service reflect the quality of your products or services and will decide whether your products or services can rema in popular in the market. So if you carry out research to find out about their habits and attitudes, you can gear the product ion and sales of your products towards a right directi on.
B. Finan cial man ageme nt: how to ide ntify ways of reduci ng costs in a compa ny
The gen eral purpose of a compa ny is to make profits, and reduci ng costs, which in turn will ben efit the customers. One way to reduce costs is to set up a system in which staff members could work effectively. In other words, give full play to people. Let every one in the compa ny make best use of their tale nts and skills, and thus will reduce the labor cost.
Ano ther way is preve nt any waste of materials in producti on, by updati ng equipme nt and tech no logy, for in sta nee. Improvi ng man ageme nt efficie ncy is also an approach to reduce the overheads of a compa ny, say, by simplify ing some procedures of doing bus in ess.
C. Com muni cati on: how to achieve an effective work ing relati on ship betwee n differe nt departme nts with in a compa ny? First, we should try our best to create a team spirit within the company and between different departments so members from different departments can know the importance of team work. They will realize that what they are doing now is not just for their own departme nts, but for the well-be ing of the whole compa ny. In this way there will be a sound environment of mutual help and mutual trust between different departments, which can help all members to work effectively. Second, company should do something to help people from different departments to understand and com muni cate with each other. For example, we can hold regular gatheri ngs in which every one can have the cha nce to know each other, speak to each other and share their experiences in work so that they will work in a spirit of sharing differe nces while retai ning com mon gro und.
PART 3
A. Incen tive schemes have become a very popular form of employee ben efits as they work as a reward scheme for the most productive people in the compa ny. What ben efits do you think an incen tive scheme for staff would bring to the compa ny?
B. By linking ben efits to targets means that employees are en couraged to work hard and are rewarded whe n they reach the targets. As for the ben efits brought by an incen tive scheme to the compa ny, the most obvious one is the improveme nt of productivity and effect iven ess of staff.
A. I totally agree with you. Good incen tive schemes will help to improve the bus in ess of a compa ny with its staff s
en thusiasm in hard work, and attract more excelle nt tale nts to join it. Then, in your opi nion, what incen tive schemes should be arran ged to en courage the employees?
B. l think a compa ny should offer the health and well-be ing in sura nce, allowa nce for tran sport and travel, proper and timely bonuses for additional job, etc. Also, a system of honoring and rewarding those employees who have made more contributions should be set up to stimulate the staff ' working enthusiasm.
A. Yes, performance-related pay is perhaps the best way of an incentives scheme. In addition, in the case of bonus, which is also a type of employee incen tive scheme, the employee may not know whether or not they will qualify for a bonus, and of what size it will be, until it is actually paid. Incentives do not necessarily have to be financial. Other popular employee incen tives in clude extra holiday time offered to those who meet or exceed targets.
B. I agree with you. Also, probably flexible time of working is another good incentive scheme, especially for women workers who have childre n, because the staff can arra nge and bala nee their work and family.
【剑桥BEC真题集第三辑】TEST 1
A. 与客户关系：忠实顾客关于产品的意见对公司的重要性
B. 员工的发展：为员工设计有效的职业规划对公司发展的重要性