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供应链管理 第三版 Unit3 习题与答案

供应链管理 第三版 Unit3 习题与答案
供应链管理 第三版 Unit3 习题与答案

Chapter 3

Supply Chain Drivers and Obstacles

True/False

1. The major drivers of supply chain performance are facilities, inventory,

transportation, and information.

Answer: True

Difficulty: Moderate

2. The major drivers of supply chain performance are customers, facilities, inventory,

transportation, and information.

Answer: False

Difficulty: Moderate

3. The two major types of facilities are production sites and storage sites.

Answer: True

Difficulty: Moderate

4. The two major types of facilities are distribution sites and storage sites.

Answer: False

Difficulty: Moderate

5. Inventory is an important supply chain driver because changing inventory policies

can dramatically alter the supply chain’s efficiency and responsiveness.

Answer: True

Difficulty: Moderate

6. Information is potentially the biggest driver of performance in the supply chain as

it directly affects each of the other drivers.

Answer: True

Difficulty: Easy

7. Information is potentially the biggest driver of performance in the supply chain

even though it has little impact on each of the other drivers.

Answer: False

Difficulty: Easy

8. A facility with little excess capacity will likely be more efficient per unit of product

it produces than one with a lot of unused capacity.

Answer: True

Difficulty: Easy

9. A facility with little excess capacity will likely be no more or less efficient per unit

of product it produces than one with a lot of unused capacity.

Answer: False

Difficulty: Easy

10. The high utilization facility will have difficulty responding to demand fluctuations.

Answer: True

Difficulty: Easy

11. The high utilization facility will have no more difficulty responding to demand

fluctuations than one with a lot of unused capacity.

Answer: False

Difficulty: Easy

12. Stock keeping unit (SKU) storage is the warehousing methodology that uses a

traditional warehouse to store all of one type of product together.

Answer: True

Difficulty: Moderate

13. Warehouse unit storage is the warehousing methodology that uses a traditional

warehouse to store all of one type of product together.

Answer: False

Difficulty: Moderate

14. The components of inventory decisions include cycle inventory, safety inventory,

seasonal inventory, and sourcing.

Answer: True

Difficulty: Easy

15. The components of inventory decisions include capacity, cycle inventory, safety

inventory, seasonal inventory, and sourcing.

Answer: False

Difficulty: Easy

16. Cycle inventory is inventory that is built up to counter predictable variability in

demand.

Answer: False

Difficulty: Easy

17. Seasonal inventory is inventory that is built up to counter predictable variability in

demand.

Answer: True

Difficulty: Moderate

18. Companies using seasonal inventory will build up inventory in periods of low

demand and store it for periods of high demand when they will not have the

capacity to produce all that is demanded.

Answer: True

Difficulty: Moderate

19. Companies using seasonal inventory will maintain a level inventory increase rate

of production for periods of high demand.

Answer: False

Difficulty: Easy

20. A company’s ability to find a balance b etween responsiveness and efficiency that

best matches the needs of the customer it is targeting is the key to achieving

strategic fit.

Answer: True

Difficulty: Moderate

21. Many obstacles, such as growing product variety and shorter life cycles, have

made it increasingly difficult for supply chains to achieve strategic fit.

Answer: True

Difficulty: Moderate

Multiple Choice

1. Which of the following is not a major driver of supply chain performance?

a. Facilities

b. Inventory

c. Transportation

d. Information

e. All of the above are major drivers of supply chain performance.

Answer: e

Difficulty: Easy

2. Which of the following is not a major driver of supply chain performance?

a. Customers

b. Facilities

c. Inventory

d. Transportation

e. Information

Answer: a

Difficulty: Moderate

3. The places in the supply chain network where product is stored, assembled, or

fabricated are known as

a. facilities.

b. inventory.

c. transportation.

d. information.

e. customers.

Answer: a

Difficulty: Easy

4. All raw materials, work in process, and finished goods within a supply chain are

known as

a. facilities.

b. inventory.

c. transportation.

d. information.

e. customers.

Answer: b

Difficulty: Easy

5. Moving inventory from point to point in the supply is known as

a. facilities.

b. inventory.

c. transportation.

d. information.

e. customers.

Answer: c

Difficulty: Easy

6. The data and analysis concerning facilities, inventory, transportation, and customers

throughout the supply chain is known as

a. facilities.

b. inventory.

c. transportation.

d. information.

e. customers.

Answer: d

Difficulty: Easy

7. The two major types of facilities are

a. distribution sites and storage sites.

b. production sites and distribution sites.

c. production sites and storage sites.

d. retail sites and distribution sites.

e. distribution sites and inventory sites.

Answer: c

Difficulty: Moderate

8. Which component of the supply chain decision-making framework would be

established first?

a. Customer strategy

b. Supply chain strategy

c. Supply chain structure

d. Competitive strategy

e. Replenishment strategy

Answer: d

Difficulty: Moderate

9. Which component of the supply chain decision-making framework would be

established second?

a. Customer strategy

b. Supply chain strategy

c. Supply chain structure

d. Competitive strategy

e. Replenishment strategy

Answer: b

Difficulty: Moderate

10. Which component of the supply chain decision-making framework would be used to

reach the performance level dictated by the supply chain strategy?

a. Customer strategy

b. Supply chain strategy

c. Supply chain structure

d. Competitive strategy

e. Replenishment strategy

Answer: c

Difficulty: Easy

11. Which of the following is not a component of facilities decisions?

a. Location

b. Capacity

c. Operations methodology

d. Warehousing methodology

e. All of the above are components of facilities decisions.

Answer: e

Difficulty: Moderate

12. Which of the following is not a component of facilities decisions?

a. Warehousing methodology

b. Forecasting methodology

c. Operations methodology

d. Capacity

e. Location

Answer: b

Difficulty: Moderate

13. Which of the following statements concerning decisions regarding location of

facilities is false?

a. Deciding where a company will locate its facilities constitutes a large part

of the design of a supply chain.

b. A basic trade-off here is whether to centralize to gain economies of scale

or decentralize to become more responsive by being closer to the

customer.

c. Companies must also consider a host of issues related to the various

characteristics of the local area in which the facility may be situated.

d. All of these statements are tru

e.

e. None of these statements are true.

Answer: d

Difficulty: Moderate

14. Which of the following is not an issue companies need to consider in facility location

decisions?

a. quality of workers

b. product development

c. proximity to customers and the rest of the network

d. cost of facility

e. tax effects

Answer: b

Difficulty: Moderate

15. Which of the following is not an issue companies need to consider in facility location

decisions?

a. quality of workers

b. availability of infrastructure

c. proximity to customers and the rest of the network

d. cost of facility

e. All of the above are issues companies need to consider in facility location

decisions.

Answer: e

Difficulty: Moderate

16. Excess capacity

a. allows a facility to be very flexible and to respond to wide swings in the

demands placed on it.

b. costs money and therefore can decrease efficiency.

c. requires proximity to customers and the rest of the network.

d. both a and b

e. all of the above

Answer: d

Difficulty: Moderate

17. Which of the following is a characteristic of a facility with excess capacity?

a. will likely be more efficient per unit of product it produces than one with a

lot of unused capacity

b. would be very flexible and to respond to wide swings in the demands

placed on it

c. would be considered a high utilization facility

d. will have difficulty responding to demand fluctuations

e. none of the above

Answer: a

Difficulty: Easy

18. A facility with little excess capacity

a. will likely be more efficient per unit of product it produces than one with a

lot of unused capacity.

b. would be considered a high utilization facility.

c. will have difficulty responding to demand fluctuations.

d. All of the above are tru

e.

e. None of the above are true.

Answer: d

Difficulty: Moderate

19. Which of the following would be a characteristic of a facility with little excess capacity?

a. allows a facility to be very flexible and to respond to wide swings in the

demands placed on it

b. costs money and therefore can decrease efficiency

c. requires proximity to customers and the rest of the network

d. will likely be more efficient per unit of product it produces

e. none of the above

Answer: d

Difficulty: Moderate

20. Which of the following is not a warehousing methodology?

a. Warehouse unit storage

b. Stock keeping unit (SKU) storage

c. Job lot storage

d. Cross-docking

e. All of the above are warehousing methodologies.

Answer: a

Difficulty: Moderate

21. The warehousing methodology that uses a traditional warehouse to store all of one

type of product together is

a. warehouse unit storage.

b. stock keeping unit (SKU) storage.

c. job lot storage.

d. cross-docking.

e. none of the above

Answer: b

Difficulty: Moderate

22. The warehousing methodology in which all the different types of products needed to

perform a particular job or satisfy a particular type of customer are stored together is

a. warehouse unit storage.

b. stock keeping unit (SKU) storage.

c. job lot storage.

d. cross-docking.

e. none of the above

Answer: c

Difficulty: Moderate

23. The following warehousing methodology is one in which goods are not actually

warehoused in a facility. Instead, trucks from suppliers, each carrying a different type of product, deliver goods to a facility. There the inventory is broken into smaller lots and quickly loaded onto store-bound trucks that carry a variety of products, some from each of the supplier trucks.

a. warehouse unit storage

b. stock keeping unit (SKU) storage

c. job lot storage

d. cross-docking

e. none of the above

Answer: d

Difficulty: Moderate

24. All of the following are components of inventory decisions except

a. cycle inventory.

b. safety inventory.

c. seasonal inventory.

d. sourcing.

e. All of the above are components of inventory decisions.

Answer: e

Difficulty: Easy

25. All of the following are components of inventory decisions except

a. capacity.

b. cycle inventory.

c. safety inventory.

d. seasonal inventory.

e. sourcing.

Answer: a

Difficulty: Easy

26. The average amount of inventory used to satisfy demand between receipt of supplier

shipments is referred to as

a. cycle inventory.

b. safety inventory.

c. seasonal inventory.

d. sourcing.

e. none of the above

Answer: a

Difficulty: Moderate

27. The inventory that is built up to counter predictable variability in demand is called

a. cycle inventory.

b. safety inventory.

c. seasonal inventory.

d. sourcing.

e. none of the above

Answer: c

Difficulty: Moderate

28. The inventory held in case demand exceeds expectation in order to counter

uncertainty is called

a. cycle inventory.

b. safety inventory.

c. seasonal inventory.

d. sourcing.

e. none of the above

Answer: b

Difficulty: Moderate

29. The set of business processes required to purchase goods and services is known as

a. cycle inventory.

b. safety inventory.

c. seasonal inventory.

d. sourcing.

e. none of the above

Answer: d

Difficulty: Easy

30. Cycle inventory decisions involve

a. how much to order for replenishment.

b. how often to place orders.

c. a basic trade-off between the cost of holding larger lots of inventory and

the cost of ordering product frequently.

d. all of the above

e. a and b only

Answer: d

Difficulty: Moderate

31. Cycle inventory is used because

a. the world is perfectly predictable.

b. demand is uncertain and may exceed expectations.

c. it involves making a trade-off between the costs of having too much

inventory and the costs of losing sales due to not having enough

inventory.

d. it focuses on processes that are external to the firm.

e. it focuses on processes that are internal to the firm.

Answer: b

Difficulty: Moderate

32. Seasonal inventory should be used when

a. a company can rapidly change the rate of its production system at a very

low cost.

b. changing the rate of production is expensive (e.g., when workers must be

hired or fired).

c. adjusting to a period of low demand without incurring large costs.

d. the world is perfectly predictabl

e.

e. production rate is flexible.

Answer: a

Difficulty: Hard

33. Sourcing involves

a. deciding the tasks that will be outsourced and those that will be per-

formed within the firm.

b. deciding whether to source from a single supplier or a portfolio of

suppliers.

c. identifying the set of criterion that will be used to select suppliers and

measure their performance.

d. selecting suppliers and negotiating contracts with them.

e. all of the above

Answer: e

Difficulty: Easy

34. Which of the following are key components of transportation decisions when

designing and operating a supply chain?

a. Mode of transportation

b. Route and network selection

c. In-house or outsource

d. all of the above

e. none of the above

Difficulty: Moderate

35. Which of the following are key components of transportation decisions when

designing and operating a supply chain?

a. Software selection

b. Mode of transportation

c. Source selection

d. Warehouse selection

e. none of the above

Answer: b

Difficulty: Easy

36. Which of the following are key components of information that must be analyzed to

increase efficiency and improve effectiveness in a supply chain?

a. Push versus pull

b. Coordination and information sharing

c. Forecasting and aggregate planning

d. Pricing and revenue management

e. all of the above

Answer: e

Difficulty: Moderate

37. Which of the following are key components of information that must be analyzed to

increase efficiency and improve effectiveness in a supply chain?

a. Software selection

b. Source selection

c. Warehouse selection

d. Forecasting and aggregate planning

e. none of the above

Answer: d

Difficulty: Moderate

38. When all the different stages of a supply chain work toward the objective of

maximizing total supply chain profitability, rather than each stage devoting itself to its own profitability without considering total supply chain profit, it is known as

a. supply chain coordination.

b. forecasting.

c. aggregate planning.

d. revenue management.

e. pricing.

Answer: a

Difficulty: Easy

39. The art and science of making projections about what future demand and conditions

will be is

a. supply chain coordination.

b. forecasting.

c. aggregate planning.

d. revenue management.

e. pricing.

Difficulty: Easy

40. Transforming forecasts into plans of activity to satisfy the projected demand is known

as

a. supply chain coordination.

b. forecasting.

c. aggregate planning.

d. revenue management.

e. pricing.

Answer: c

Difficulty: Easy

41. The process by which a firm decides how much to charge customers for its goods

and services is

a. supply chain coordination.

b. forecasting.

c. aggregate planning.

d. revenue management.

e. pricing.

Answer: e

Difficulty: Easy

42. The use of differential pricing over time or customer segments to maximize profits

from a limited set of supply chain assets is

a. supply chain coordination.

b. forecasting.

c. aggregate planning.

d. revenue management.

e. pricing.

Answer: d

Difficulty: Moderate

43. Which of the following are technologies that share and analyze information in the

supply chain?

a. Electronic Data Interchange (EDI)

b. Internet

c. Enterprise Resource Planning (ERP)

d. Supply Chain Management (SCM) software

e. all of the above

Answer: e

Difficulty: Easy

44. Which of the following are technologies that share and analyze information in the

supply chain?

a. Internet

b. Enterprise Data Planning (EDP)

c. Electronic Resource Interchange (ERI)

d. Chain Management (CM) software

e. none of the above

Answer: a

Difficulty: Moderate

45. Which of the following are obstacles to achieving strategic fit?

a. Increasing variety of products

b. Decreasing product lifecycles

c. Increasingly demanding customers

d. Fragmentation of supply chain ownership

e. all of the above

Answer: e

Difficulty: Easy

46. Which of the following are obstacles to achieving strategic fit?

a. Difficulty executing new strategies

b. Globalization

c. Increasingly demanding customers

d. Fragmentation of supply chain ownership

e. all of the above

Answer: e

Difficulty: Moderate

47. Which of the following is not an obstacle to achieving strategic fit?

a. Increasing variety of products

b. Decreasing product lifecycles

c. Increasingly demanding customers

d. Consolidation of supply chain ownership

e. none of the above

Answer: d

Difficulty: Moderate

Essay/Problems

1. List and define the four major drivers of supply chain performance.

Answer: Facilities are the places in the supply chain network where product is

stored, assembled, or fabricated. The two major types of facilities are production sites and storage sites.

Inventory is all raw materials, work in process, and finished goods within a supply chain. Inventory is an important supply chain driver because changing inventory policies can dramatically alter the supply chain’s efficiency and responsiveness.

Transportation entails moving inventory from point to point in the supply chain.

Transportation can take the form of many combinations of modes and routes.

Information consists of data and analysis concerning facilities, inventory,

transportation, and customers throughout the supply chain. Information is

potentially the biggest driver of performance in the supply chain as it directly

affects each of the other drivers.

Difficulty: Moderate

2. Explain the supply chain decision-making framework and the role of the four

major drivers.

Answer: The goal of a supply chain strategy is to strike the balance between

responsiveness and efficiency, resulting in a strategic fit with the competitive

strategy. To reach this goal, a company uses the four supply chain drivers

discussed earlier. For each of the individual drivers, supply chain managers must make a trade-off between efficiency and responsiveness. The combined impact

of these four drivers then determines the responsiveness and efficiency of the

entire supply chain.

Most companies begin with a competitive strategy and then decide what their

supply chain strategy ought to be. The supply chain strategy determines how the supply chain should perform with respect to efficiency and responsiveness. The

supply chain must then use the supply chain drivers to reach the performance

level the supply chain strategy dictates.

Difficulty: Moderate

3. Explain the basic trade-off between responsiveness and efficiency for each of the

major drivers of supply chain performance.

Answer: The fundamental trade-off when making facilities decisions is between

the cost of the number, location, and type of facilities (efficiency) and the level of responsiveness that these facilities provide the company’s customers.

The fundamental trade-off when making inventory decisions is between

responsiveness and efficiency. Increasing inventory will generally make the

supply chain more responsive to the customer. This choice, however, comes at a cost as the added inventory decreases efficiency. Therefore, a supply chain

manager can use inventory as one of the drivers for reaching the level of

responsiveness and efficiency the competitive strategy targets.

The fundamental trade-off for transportation is between the cost of transporting a given product (efficiency) and the speed with which that product is transported

(responsiveness). The transportation choice influences other drivers such as

inventory and facilities. When supply chain managers think about making

transportation decisions, they frame the decision in terms of this trade-off.

Good information systems can help a firm improve both its responsiveness and

efficiency. The information driver is used to improve the performance of other

drivers and the use of information is based on the strategic position the other

drivers support. Accurate information can help a firm improve efficiency by

decreasing inventory and transportation costs. Accurate information can improve responsiveness by helping a supply chain better match supply and demand.

Difficulty: Moderate

4. Explain the role of each of the major drivers of supply chain performance.

Answer: Facilities are the where of the supply chain if we think of inventory as

what is being passed along the supply chain and transportation as how it is

passed along. They are the locations to or from which the inventory is

transported. Within a facility, inventory is either processed or transformed into

another state (manufacturing) or it is stored before being shipped to the next

stage (warehousing).

Inventory exists in the supply chain because of a mismatch between supply and demand. An important role that inventory plays in the supply chain is to increase

the amount of demand that can be satisfied by having product ready and

available when the customer wants it. Another significant role inventory plays is

to reduce cost by exploiting any economies of scale that may exist during both

production and distribution. Inventory is spread throughout the supply chain from raw materials to work in process to finished goods that suppliers, manufacturers, distributors, and retailers hold.

Inventory is a major source of cost in a supply chain and it has a huge impact on

responsiveness. The location and quantity of inventory can move the supply

chain from one end of the responsiveness spectrum to the other.

Inventory also has a significant impact on the material flow time in a supply chain.

Material flow time is the time that elapses between the point at which Another

important area where inventory has a significant impact is throughput.

Inventory and flow time are synonymous in a supply chain. Managers should use actions that lower the amount of inventory needed without increasing cost or

reducing responsiveness, because reduced flow time can be a significant

advantage in a supply chain.

Transportation moves product between different stages in a supply chain. Like

the other supply chain drivers, transportation has a large impact on both

responsiveness and efficiency. Faster transportation, whether in the form of

different modes of transportation or different amounts being transported, allows a supply chain to be more responsive but reduces its efficiency. The type of

transportation a company uses also affects the inventory and facility locations in

the supply chain.

Information could be overlooked as a major supply chain driver because it does not have a physical presence. Information, however, deeply affects every part of

the supply chain. Its impact is easy to underestimate as information affects a

supply chain in many different ways. Information serves as the connection

between the supply chain’s various stages, allowing them to coordinate and bring about many of the benefits of maximizing total supply chain profitability.

Information is also crucial to the daily operations of each stage in a supply chain.

For instance, a production scheduling system uses information on demand to

create a schedule that allows a factory to produce the right products in an

efficient manner. A warehouse management system uses information to create

visibility of the warehouse’s inventory. The company can then use this

information to determine whether new orders can be filled.

Difficulty: Hard

5. Explain the role of each of the major drivers of supply chain performance in the

competitive strategy.

Answer: Facilities and their corresponding capacities to perform their functions

are a key driver of supply chain performance in terms of responsiveness and

efficiency. For example, companies can gain economies of scale when a product is manufactured or stored in only one location; this centralization increases

efficiency. The cost reduction, however, comes at the expense of responsiveness, as many of a company’s customers may be located far from the production

facility. The opposite is also true. Locating facilities close to customers increases the number of facilities needed and consequently reduces efficiency. If the

customer demands and is willing to pay for the responsiveness that having

numerous facilities adds, however, then this facilities decision helps meet the company’s competitive strategy goals.

Inventory plays a significant role in a supply chain’s ability to support a firm’s competitive strategy. If a firm’s competitive strategy requires a very high level of responsiveness, a company can use inventory to achieve this responsiveness by locating large amounts of inventory close to the customer. Conversely, a company can also use inventory to make itself more efficient by reducing inventory through centralized stocking. The latter strategy would support a competitive strategy of being a low-cost producer. The trade-off implicit in the inventory driver is between the responsiveness that results from more inventory and the efficiency that results from less inventory.

The role of transportation in a company’s competitive strategy figures prominently when the company is considering the target customer’s needs. If a firm’s competitive strategy targets a customer that demands a very high level of responsiveness, and that customer is willing to pay for this responsiveness, then a firm can use transportation as one driver for making the supply chain more responsive. The opposite is true as well. If a company’s competitive strategy targets customers whose main decision criterion is price, then the company can use transportation to lower the cost of the product at the expense of responsiveness. As a company may use both inventory and transportation to increase responsiveness or efficiency, the optimal decision for the company often means finding the right balance between the two.

Information is a driver whose importance has grown as companies have used it to become both more efficient and more responsive. The tremendous growth of the importance of information technology is a testimony to the impact information can have on improving a company. Like all the other drivers, however, even with information, companies reach a point when they must make the trade-off between efficiency and responsiveness.

Difficulty: Hard

供应链管理的试题和答案

一、名词解释(每小题5分,共25分) 1.供应链 2.供应链管理 3.生产延迟 4.联合库存管理 5.ECR 二、填空题(每空3分,共30分) 1.供应链就是一个网链结构,由围绕核心企业的供应商、供应商的供应商与用户、用户的用户组成。其主要具有______、______、______与面向用户需求等特征。 2.在对供应链进行构建时应注意考虑________、________、________等方面的问题。 3.作业流程就是指进行一项或多项投入,以创造出顾客所认同的有价值产出的一系列活动。它可以分为________、________两部分。 4.所谓________,就就是向选定的若干个供应商发询价函,让它们报价,然后根据各个供应商的报价来选定供应商的方法。 5.从节点企业与节点企业之间关系的角度来考察,供应链网络结构主要包括链状结构、 ________、核心企业网状结构三种。 三、论述题(每小题12分,共24分) 1.请论述基于供应链的运输决策的要点有哪些? 2、供应链中需求变异放大产生的原因就是什么? 四、案例: 1、在快速响应用户需求的整个供应链上,产品分销环节的地位越来越重要。但就是,传统的分销与库存管理模式并不能满足这一要求。例如:在英国举办的98’供应链管理专题会议上,一位与会者提到,在她的欧洲日杂公司,从渔场码头得到原材料,经过加工、配送到产品的最终销售需要150天时间,而产品加工的整个过程仅仅需要45分钟。以美国食品业的麦片粥为例,产品从工厂到超级市场,途经一连串各有库房的批发商、分销商、集运人,居然要走上104天。 另有统计资料表明,在供应链的增值过程中,只有10%的活动时间就是产生增值的,其它90%的时间都就是浪费的。 请简述产生上述现象的原因并提供解决方案。(11分) 2、请阐述对供应链的理解。供应链有哪几种模式?U8与NC供应链分别就是在哪一个层次上工作?并描述二者的不同。(10分)

供应链管理习题答案

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