McDonald’s fires its boss over a workplace romance
麦当劳CEO因办公室恋情遭到解雇
The swiftness of Steve Easterbrook’s exit from McDonald’s matched that of Don Thompson,his predecessor,in2015.Mr Thompson was pushed out for poor performance.Not Mr Easterbrook,who was widely admired for doubling the American fast-food giant’s share price.
史蒂夫·伊斯特布鲁克离开麦当劳的速度之快与其前任唐·汤普森（于2015年离职）不分伯仲。汤普森是由于业绩不佳而遭到开除的。但伊斯特布鲁克就不同了，他曾使这家美国快餐巨头的股价翻了一番，并因此广受赞誉。
On November3rd the company announced it was sacking its British-born boss because of“a recent consensual relationship with an employee”. Chris Kempczinski,who runs its domestic business,takes over.
11月3日，麦当劳宣布解雇了这位英国籍老板，理由是“他最近与一位下属存在两情相悦的亲密关系”。负责美国国内业务的克里斯·肯普钦斯基接手了该职位。
Bill George of Harvard Business School called Mr Easterbrook’s departure a“tragedy”for McDonald’s.In Europe ousting a capable CEO drew bemusement.Süddeutsche Zeitung,a German daily,commented that,“luckily”,German labour law would bar such a move.
哈佛商学院的比尔·乔治称，伊斯特布鲁克的离开对于麦当劳来说是一场“悲剧”。在欧洲，将一位有能力的CEO解雇会让人们感到困惑。《南德意志报》（一家德国日报）评论称，“幸运的是”，德国的劳动法禁止这样的做法。
In2005a court in Düsseldorf ruled that the German subsidiary of Walmart, an American retailer,could not ban its employees from flirting.Critics of restrictions on workplace romance warn that they can backfire.To them, Walmart’s hotline for anonymous tips on office indiscretions is a recipe for backbiting.
2005年，杜塞尔多夫的一家法院裁定，美国零售商沃尔玛的德国子公司无权禁止员工相爱。反对限制办公室恋情的批评者警告称，这可能只会适得其反。对他们而言，沃尔玛有关办公室不检点行为的匿名举报热线为诽谤提供了便利。
In America Mr Easterbrook’s sacking was broadly applauded.#MeToo has highlighted the perils of romantic workplace liaisons between people with unequal power.
在美国，对伊斯特布鲁克的解雇受到了人们的广泛支持。MeToo运动指出了权力不平等的人们在职场产生浪漫关系的危险。
The powerful“find it hard to recognise the coercive nature of their influence”over subordinates,says Vanessa Bohns of Cornell University. She has found that bosses making romantic advances towards colleagues have no idea how uncomfortable the targets of their affection feel rejecting them.
康奈尔大学的凡妮莎·博恩斯称，有权势的人“很难意识到他们对下属产生的影响所具有的强制性。她发现，那些向员工浪漫示爱的老板根本不知道那些想要拒绝他们的员工有多么不舒服。
Mr Easterbrook is not the first company boss booted out over a dalliance at work—and unlikely to be the last.In2018Intel’s chief
executive,Brian Krzanich,resigned after the chipmaker discovered a similar affair.
伊斯特布鲁克不是第一个因办公室恋情而被解雇的老板，当然也不太可能是最后一个。2018年，芯片制造商英特尔的CEO布莱恩·科再奇在被公司发现其办公室恋情后便辞了职。
One in three American adults are or have been in a workplace romance, according to a poll this year by the Society for Human Resource Management,an association of HR professionals.
美国人力资源管理协会今年的一项民意调查显示，有三分之一的美国成年人曾经或正在经历办公室恋情。
(红色标注词为重难点词汇)
重难点词汇：
bemusement[bi'mju:zm?nt]n.困惑
liaison[?l??z?n;l???zɑn]n.联络；连音
coercive[ko????rs?v]adj.强制的；胁迫的；高压的
dalliance[?d?li?ns]n.嬉戏；闲混；调情
Convalescent plasma and artificial antibodies:Survivors as saviours 恢复期血浆和人工抗体：康复者成为了人们的救星 During the flu pandemic of1918-19doctors at an American naval hospital developed a treatment which,according to the American Journal of Public Health,had“a decided influence in shortening the course of the disease and in lowering the mortality”. 据《美国公共卫生杂志》报道称，在1918年至1919年的流感大流行期间，美国一家海军医院的医生研发了一种能够“有效缩短疾病病程并降低患者死亡率”的治疗方法。It involved clotting and then centrifuging blood from people who had got over the disease so as to separate out the antibodies it contained,then giving those antibodies to patients in dire need. 该方法是对处于恢复期的病人的血液进行采集和离心，进而分离出含有抗体的血浆，然后将其用于那些亟待治疗的患者。 Since then antibody-rich“convalescent plasma”(CP)has been used as a treatment for various diseases,including SARS and the pandemic strains of H1N1and H5N1influenza.Now covid-19has joined the list. 从那时起，富含抗体的“恢复期血浆”被广泛用于治疗包括SARS以及H1N1和H5N1流感大流行在内的各种疾病。如今，新冠肺炎也也位列其中。 A recent study in Wuhan found that severely ill covid-19patients treated with CP did significantly better than patients matched with them by age, gender and severity of infection had done earlier in the epidemic. 最近在武汉进行的一项研究发现，相比疫情早期那些年龄、性别和病情相当的新冠肺炎患者，接受恢复期血浆治疗的重症患者的治疗效果明显要好一些。
2019考研英语一真题翻译参考答案及解析 考研历年真题一定要用好，研究好。结合大纲和真题来选择辅导用书是最明智的。本文带大家回顾2019考研英语一真题翻译参考答案及解析： Part C Directions: Read the following text carefully and then translate the underlined segments into Chinese. Your translation should be written neatly on the ANSWER SHEET. (10 points) It was only after I started to write a weekly column about the medical journals, and began to read scientific papers from beginning to end, that I realised just how bad much of the medical literature frequently was. I came to recognise various signs of a bad paper: the kind of paper that purports to show that people who eat more than one kilo of broccoli a week were 1.17 times more likely than those who eat less to suffer late in life from pernicious anaemia. (46) There is a great deal of this kind of nonsense in the medical journals which, when taken up by broadcasters and the lay press, generates both health scares and short-lived dietary enthusiasms. Why is so much bad science published? A recent paper, titled “The Natural Selection of Bad Science”, published on the Royal Society’s open science website, attempts to answer this intriguing and important question. It says that the problem is not merely that people do bad science, but that our current system of career advancement positively encourages it. What is important is not truth, but publication, which has become almost an end in itself. There has been a kind of inflationary process at work: (47) nowadays anyone applying for a research post has to have published twice the number of papers that would have been required for the same post only 10 years ago. Never mind the quality, then, count the number. (48) Attempts have been made to curb this tendency, for example, by trying to incorporate some measure of quality as well as quantity int o the assessment of an applicant’s papers. This is the famed citation index, that is to say the number of times a paper has been quoted elsewhere in the scientific literature, the assumption being that an important paper will be cited more often than one of small account. (49) This would be reasonable if it were not for the fact that scientists can easily arrange to cite themselves in their future publications, or get associates to do so for them in return for similar favours. Boiling down an individual’s o utput to simple metrics, such as number of publications or journal impacts, entails considerable savings in time, energy and ambiguity. Unfortunately, the long-term costs of using simple quantitative metrics to assess researcher merit are likely to be quite great. (50) If we are serious about ensuring that our science is both meaningful and reproducible, we must ensure that our institutions encourage that kind of science. 46-50参考答案及解析：
2019年考研英语（二）真题及答案解析 Section I Use of English Directions: Read the following text. Choose the best word （s） for each numbered blank and mark A, B, C or D on the ANSWER SHEET. （10 points） Weighing yourself regularly is a wonderful way to stay aware of any significant weight fluctuations. 1 , when done too often, this habit can sometimes hurt more than it 2 . As for me, weighing myself every day caused me to shift my focus from being generally healthy and physically active to focusing 3 on the scale. That was had to my overall fitness goats. I had gained weight in the form of muscle mass, but thinking only of 4 the number on the scale, I altered my training program. That conflicted with how I needed to train to 5 my goals. I also found that weighing myself daily did not provide an accurate 6 of the hard work and progress I was making in the gym. It takes about three weeks to a month to notice any significant changes in your weight 7 altering your training program. The most 8 changes will be observed in skill level, strength and inches lost. For these 9 , I stopped weighing myself every day and switched to a bimonthly weighing schedule 10 . Since weight loss is not my goal, it is less important for me to 11 my weight each week. Weighing every other week allows me to observe and 12 any significant weight changes. That tells me whether I need to 13 my training program. I use my bimonthly weigh-in 14 to get information about my nutrition as well. If my training intensity remains the same, but I’m constantly 15 and dropping weight, this is a 16 that I need to increase my daily caloric intake. The 17 to stop weighing myself every day has done wonders for my overall health, fitness and well-being. I’m experiencing increased zeal for working out since I no longer carry the burden of a 18 morning weigh-in. I’ve also experienced greater success in achieving my specific fitness goals, 19 I’m training according to those goals, not the numbers on a scale. Rather than 20 over the scale, turn your focus to how you look, feel how your clothes fit and your overall energy level. 1.[A]Besides [B]Therefore [C]Otherwise [D]However 【答案】[C] However 【解析】此处考察逻辑关系。首段提出文章中心：定期称量自己是一种解任何显著的的体重波动的好方法。空格所在句指出：____，如果太频繁，这种习惯有时会造成损害。前文wonderful way（好方法）与后文hurt（损害）形成转折关系，故填入however（然而）。另外，however也是考研完形填空中的高频词。其他选项：therefore（因此），otherwise （否则）和besides（此外）此处不符合语境，故正确答案为[C] However。 2.[A]helps [B]cares [C]warns [D]reduces 【答案】[D] helps
Youngsters’job preferences and prospects are mismatched 年轻人的工作偏好与就业前景不相匹配 Teenage picks 青少年的选择 The world of work is changing.Are people ready for the new job outlook? A survey of15-year-olds across41countries by the OECD,a club of mostly rich countries,found that teenagers may have unrealistic expectations about the kind of work that will be available. 职业的世界正在发生变化。人们做好准备接受新的就业观了吗？世界经合组织（一个以发达国家为主的组织）对41个国家的15岁青少年进行了一项调查，结果发现青少年对于未来可能从事的工作抱有不切实际的期望。 Four of the five most popular choices were traditional professional roles: doctors,teachers,business managers and lawyers. Teenagers clustered around the most popular jobs,with the top ten being chosen by47%of boys and53%of girls.Those shares were significantly higher than when the survey was conducted back in2000. 在五个最受欢迎的职业选择中有四个是传统的职业角色：医生、教师、企业经理和律师。青少年对于最受欢迎工作的选择呈现了聚集性，有47％的男孩和53％的女孩选择了排在前十位的职业。这一比例显著高于2000年调查时的水平。 The rationale for this selection was partly down to wishful thinking on the part of those surveyed(designers,actors and musical performers were three of the top15jobs).Youth must be allowed a bit of hope. 受访者做出这一选择往往是出于自己的一厢情愿（最受欢迎的15个职业中有3个分别是设计师、演员和歌手）。我们必须给年轻人一点希望。
2019年全国硕士研究生入学统一考试英语(一)真题 Section I Use of English Directions: Read the following text.Choose the best word(s)for each numbered blank and mark A,B,C or D on the ANSWER SHEET.(10points) Today we live in a world where GPS systems,digital maps,and other navigation apps are available on our smart phone___1___of us just walk straight into the woods without a phone.But phones__2__on batteries,and batteries can die faster than we realize.__3__you get lost without a phone or a compass,and you__4__can`t find north,a few tricks to help you navigate__5__to civilization,one of which is to follow the land. When you find yourself well__6__a trail,but not in a completely__7__area,you have to answer two questions: Which__8__is downhill,in this particular area?And where is the nearest water source?Humans overwhelmingly live in valleys,and on supplies of fresh water.__9__,if you head downhill,and follow any H2O you find,you should __10__see signs of people. If you’ve explored the area before,keep an eye out for familiar sights—you may be__11__how quickly identifying a distinctive rock or tree can restore your bearings. Another__12__:Climb high and look for signs of human habitation.__13__,even in dense forest,you should able to__14__gaps in the tree line due to roads,train tracks,and other paths people carve__15__the woods.Head toward these__16__to find a way out.At night,scan the horizon for__17__light sources,such as fires and streetlights,then walk toward the glow of light pollution. __18__,assuming you’re lost in an area humans tend to frequent,look for the__19__we leave on the landscape. Trail blazes,tire tracks,and other features can__20__you to civilization. 1.[A]Some[B]Most[C]Few[D]All 2.[A]put[B]take[C]run[D]come 3.[A]Since[B]If[C]Though[D]Until 4.[A]formally[B]relatively[C]gradually[D]literally 5.[A]back[B]next[C]around[D]away 6.[A]onto[B]off[C]across[D]alone 7.[A]unattractive[B]uncrowded[C]unchanged[D]unfamiliar 8.[A]site[B]point[C]way[D]place 9.[A]So[B]Yet[C]Instead[D]Besides 10.[A]immediately[B]intentionally[C]unexpectedly[D]eventually 11.[A]surprised[B]annoyed[C]frightened[D]confused 12.[A]problem[B]option[C]view[D]result 13.[A]Above all[B]In contrast[C]On average[D]For example 14.[A]bridge[B]avoid[C]spot[D]separate 15.[A]form[B]through[C]beyond[D]under 16.[A]posts[B]links[C]shades[D]breaks 17.[A]artificial[B]mysterious[C]hidden[D]limited 18.[A]Finally[B]Consequently[C]incidentally[D]Generally 19.[A]memories[B]marks[C]notes[D]belongings 20.[A]restrict[B]adopt[C]lead[D]expose
考研同源外刊《经济学人》最常用600个词汇（下） 401、Final goods最终产品 旨在最终使用而非转卖或进一步加工的商品。(参见"中间产品"，intermediate goods) 402、Financial economics金融经济学 经济学的一个分支。分析理性投资者如何通过最有效的方式使用资金和进行投资以期达到目标。 403、Financial intermediary金融中介 接受储蓄存款并将其出借给借款者的机构。包括存款机构(如商业银行和储蓄银行)和非存款机构(如货币市场共同基金、经纪人商行、保险公司或养老基金)。 404、Firm(business firm)厂商 (企业)经济体系中基本的私人生产单位。它雇用劳动，购买其他投入品，以制造和销售商品。 405、Fiscal-monetary mix财政-货币政策组合 用以干预宏观经济活动的财政政策和货币政策的组合。紧缩的货币政策和宽松的财政政策，倾向于鼓励消费和抑制投资。而宽松的货币政策和紧缩的财政政策，则具有相反的功效。 406、Fiscal policy财政政策 一种政府计划。内容包括：(1)商品和服务的购买及转移支付等支出；(2)税收的数量和种类。 407、Fiscal cost固定成本 见固定成本(cost，fixed)。 408、Fixed exchange rate固定汇率
见外汇汇率(foreign exchangs rate)。 409、Flexible exchange rates弹性汇率制 一种国际汇率制度。在该制度条件下，汇率主要由市场力量(即供给和需求)决定，政府不设定及维持某种特定的汇率。有时也称作"浮动汇率制"(floating exchange rates)。当政府对外汇市场不加干预时，该制度称为纯粹的浮动汇率制。 410、Floating exchange rates浮动汇率制 见弹性汇率制(flexible exchange rates)。 411、Flow vs stock流量与存量 流量是指，带有时间跨度或曰在一个时段上所累积变动的量(好比通过一个河段的水流)。存量则指，在某一个时点上某一变量的量值(如同湖中所盛的水)。收人代表每一年的美元流入数，因此是一个流量。而到1998年12月为止某人的财富则是一个存量。 412、Foreign exchange外汇 各国用以偿付对他国所欠债务的通货(或其他金融票据)。 413、Foreign exchange market外汇市场 不同国家的通货进行交易的市场。 414、Foreign exchange rate外汇汇率 一国通货与他国通货的交换比率或曰价格。例如，如果你可以用1美元购买19德国马克，那么马克的汇率就是19。如果一国通货钉住某一汇率水平，并准备随时捍卫这一汇率，则称该国实行的是固定汇率制(fixed ex-change rate)。而由市场供求力量来决定的汇率称为弹性汇率制(flexible exchange rates)。 415、Fourfirm concentration rate四企业集中度 见集中度(concentration ratio)。 416、Fractional-reserve banking部分准备金 银行制度现代银行体系的一种管制形式。依法要求有关金融机构将其所吸收的存款
2019年全国硕士研究生入学统一考试英语(一)试题答案详解 Section I Use of English 1、【答案】C.Few【试题考点】词义辨析和上下文语境 【解析】此题词义辨析和上下文语境。首句为主题句：今天，我们生活在一个GPS系统，数字地图和其他导航应用程序都在我们的智能手机上唾手可得的世界。空格所在句指出：我们中_____在没有电话，个人GPS或其他导航工具的情况下直接走进树林。本句有without 与few构成双重否定表肯定，根据语义应该填入few(几乎没有人)，符合文意。 2、【答案】C.run【试题考点】词组搭配 【解析】此题考查词组搭配。run on battery表示手机用电池发动，运行。其他选项：Put on(穿上;使运转);take on(承担;呈现);come on(快点;开始)，语义不通顺。故正确答案为[C] run。 3、【答案】B.If【试题考点】逻辑关系 【解析】此题考查逻辑关系。空格所在句译文：____你在没有电话或指南针的情况下迷路，____找不到北方，我们有一些技巧可以帮助你导航____文明。此处为假设的情况，故填入if(如果)符合上下文的表达。其余选项：Since(因为;自从),though(虽然),until(直到)带入后，语义不通顺。故正确答案为[B]If。 4、【答案】D.literally【试题考点】词义辨析 【解析】空格所在句译文：____你在没有电话或指南针的情况下迷路，____找不到北方，我们有一些技巧可以帮助你导航____文明。此处literally表示确实地，真正地，带入原文语义通顺：你的确找不到北方。其余选项：Formally(正式地)，relatively(相对地)，gradually(逐渐地)带入后，语义不通顺。故正确答案为[D]literally. 5、【答案】A.back【试题考点】词义辨析和上下文语境 【解析】空格所在句译文：____你在没有电话或指南针的情况下迷路，____找不到北方，我们有一些技巧可以帮助你导航____文明。前文讲lost(迷路)，此处填入back(回到)文明之地相互呼应，故正确答案为[A]back。 6、【答案】[B]off【试题考点】词义辨析和词组搭配 【解析】此处考察词义辨析和词组搭配。空格所在句的句意为：当你____路径，但不是完全______的区域，你需要回答两个问题：在这个特殊区域，哪儿条路是下坡?哪儿里有最
Cloth of gold 一块价值堪比黄金的布 Why the economic value of a face mask is$56.14 为什么说一个口罩的经济价值是56.14美元 After a brutal first six months of the year,governments across the world are hoping for an economic bounce-back.Rich-world GDP fell by about 10%in the first half of2020. 在经历今年上半年的残酷考验后，世界各国政府都期待经济能够触底反弹。2020年上半年，发达国家的GDP下降了约10%。 Yet much has changed since—including that more people are now wearing masks.Economists,obsessed with translating everything into GDP,wonder if more widespread face-covering could help the recovery.然而，自从越来越多的人戴上口罩后，情况发生了显著变化。经济学家痴迷于用GDP来解释一切事物，如今他们想知道，随着更多的人戴上了口罩，经济能否走向复苏。The thinking goes that masks can,in part,substitute for lockdowns. People wearing them need not be discouraged as much from using public transport.More shops and offices might be able to reopen,albeit while practising social distancing. 这种想法基于这样一个逻辑，戴口罩在一定程度上可以代替封锁措施。当人们戴上口罩后，就不必再对公共交通工具进行限制了。更多的商店和办公室也将重新开放，尽管是在保持社交距离的前提下。 Calculations from Goldman Sachs,a bank,suggest that a15 percentage-point rise in the share of the population that wears masks
2019年考研英语一阅读理解答案 考生可点击进入考研网提别为大家整理的《2019年考研真题及答案专题》查看各科2019年考研真题及答案信息。 英语一的题材涉及到第一个我们的银行家变现时间变长，目的是避免因为眼前的利益伤害到长远的发展，所以这篇文章能够归为经济类的话题。第二篇文章讨论的是分数，分数水涨船高，学校考试的分数越来越高，分析背后的原因，把这个题材归为教育。教育的话题是近几年考的比较多的。前几年英语二考过家庭作业的问题，谈到间隔年的问题，还谈到法律和教育的交集，就是律师收费越来越贵了，是因为攻读律师专业的时间越来越长，经济负担越来越高。第三个话题是人工智能，以及最后的法律，就是在线的收税。所以今年话题非常的平均。 英语二从文章的题材来讲有一个特点，以第四篇为例，谈到的环境保护，这是写作的时候是特别容易出现的一个话题。文章一上来说我们搞定当前的塑料这个环境污染大敌是很简单的事情，我们说欲扬先抑，这里是捧杀，我们批判的对象焦点是注重了个人，而且举了几个例子，他说我确实能够摒弃掉使用塑料吸管，我能够买更环保的东西而开车去很远的地方，但是开车更远也是一种浪潮就是燃油，所以这是一个批评性，你只聚焦个人，所以要算一个经济账，归根到底，为了利，作者的观点，应该呼吁的是政府。 第二篇文章，又是环保话题，话题是森林。森林吸收的是二氧化碳，导致世界气候的变化。但是在我们的文章里却谈到，我们的森林本身也会释放大量的二氧化碳，所以为了一个平衡要控制我们森林的面积。 第一题基本上题目都是按照定位好的句子，难度不大，类似于四六级的考法。首先第一题四个选项中全部都有“may”。我们的森林本身本来是解决问题的，但是它也能够成为问题。
GMAT备考：《经济学人》The Economist 常用词汇总结(14)(2) 321、Currency appreciation(or depreciation ) 通货升值(或贬值) 见(通货)贬值[depreciation(of a currency)]。 322、Current account 经常帐户 见贸易余额(balance of trade)。 323、Cyclical budget周期预算 见实际、周期和结构预算(actual，cyclical and structural budget)。 324、Cyclical unemployment 周期性失业 见摩擦性失业(frictional unemployment) 325、Deadweight loss 净损失 由于垄断、关税、配额、税收或其他扭曲所引起的实际收入的损失，或消费者剩余和生产者剩余的损失。例如，当垄断企业抬高价格时，消费者满足方面的损失大于垄断企业收益方面的收获，其差额即垄断引起的社会净损失。 326、Debit 借方 (l)一种会计科目，显示资产方的增加或负债方的减少;(2)
在国际收支帐户中，借方指减少外汇存量的项目，例如进口。 327、Decreasing returns to scale 规模报酬递减 见规模报酬(returns to scale)。 328、Deficit spending 赤字性支出 政府的商品服务支出和转移支付等超出它的税收和其他收入。收支差额必须通过向公众借款来筹措。 329、Deflating(of economic data) (经济数据)紧缩 将"名义"的或现值的美元变量等换算成"实际"变量的过程，用现值美元变量除以价格指数即可。 330、Deflation 通货紧缩 总体价格水平的下降。 （实习编辑：张宇红） GMAT备考：《经济学人》The Economist 常用词汇总结(14) 311、Cost，marginal 边际成本
2019年考研已经结束，为方便考生备考，特整理2019年全国硕士研究生考试真题，供各位考生复习使用，以下是2019年英语（一）考研真题及答案解析。 Section ⅠUse of English Directions: Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on the ANSWER SHEET. (10 points) Today we live in a world where GPS systems, digital maps, and other navigation apps are available on our smart phones. 1 of us just walk straight into the woods without a phone. But phones 2 on batteries, and batteries can die faster than we realize. 3 you get lost without a phone or a compass, and you 4 can’t find north, a few tricks to help you navigate 5 to civilization, one of which is to follow the land... When you find yourself well 6 a trail, but not in a completely 7 area, you have to answer two questions: Which 8 is downhill, in this particular area And where is the nearest water source Humans overwhelmingly live in valleys, and on supplies of fresh water. 9 , if you head downhill, and follow any H2O you find, you should 10 see signs of people. If you’ve explored the area before, keep an eye out for familiar sights—you may be 11 how quickly identifying a distinctive rock or tree can restore your bearings. Another 12 : Climb high and look for signs of human habitation. 13 , even in dense forest, you should be able to 14 gaps in the tree line due to roads, train tracks, and other paths people carve 15 the woods. Head toward these 16 to find a way out. At night, scan the horizon for 17 light sources, such as fires and streetlights, then walk toward the glow of light pollution. 18 , assuming you’re lost in an area humans tend to frequent, look for the 19 we leave on
Tencent Video battles iQiyi in China’s streaming wars腾讯视频与爱奇艺之中国流媒体大战 But the two big Chinese streaming platform may onc day settle into a cosy duopoly 但两大平台在未来某天或将实现双头垄断 L aunched in2010,iQiyi has grown used to the foreign press calling it“the Netflix of China”.Not the worst nickname,given the videostreaming pioneer’s success.But Gong Yu,iQiyi’s founder and boss,insists that his firm is more accurately described as“Netflix plus”.A bold claim for a loss-making business worth one-fifteenth as much as America’s(cash-generating)entertainment powerhouse with a market value of$214bn.Still,Mr Gong has a point. 创立于2010年的爱奇艺常常被外国媒体称为“中国版网飞”。鉴于这家流媒体先驱的成功，这一称号也算名副其实。但爱奇艺创始人兼老板龚宇坚称，准确来说，爱奇艺是“加强版网飞”。对于这家仍在亏损的公司来说，这种说法有些张狂，作为美国娱乐业巨头的网飞现已实现盈利，市值高达2140亿美元，而爱奇艺市值仅为其十五分之一。不过，龚宇所言仍有些许道理。 Like Netflix,iQiyi offers customers a deep catalogue of licensed and original content.Unlike Netflix,which relies almost entirely on subscription fees,iQiyi has multiple revenue streams.“Membership fees”,which start from19.8yuan ($2.87)a month,accounted for just over half of iQiyi’s7.4bn yuan in revenues in the second quarter. 爱奇艺和网飞一样，也为客户提供海量版权及原创影视作品。但不同于几乎完全依赖会员费的网飞，爱奇艺拥有多项收入来源。在爱奇艺第二季度74亿元的营收中，每月19.8元（约合2.87美元）起的“会员费”占比刚刚过半。 The rest came mainly from an online store(which sells“entertainment-related merchandise”),a nascent mobile-gaming arm,an e-book business and advertisements;iQiyi operates a“freemium”model which allows stingier users to stream some content free of charge provided they agree to watch ads.