外贸英文邮件回复
外贸邮件回复很重要，现在主要的问题如下，
1）邮件写得过长。
2）没有明确的主题。
3）长篇大论的公司或工厂介绍。简单一点，一两句话点到重点，调起老外的胃口，让他反过来问你各种问题，你的目的就达到了。外贸业务中最重要的是沟通和谈判，在询盘回盘，成交的过程中有许多都是通过邮件来完成的，专业的信件格式和术语将为您增色不少。本文总结了27种项书信格式，例举了27种书信范文，英文邮件书信格式大汇总。
1请求建立商业关系的英文书信
Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply.
2.回复对方建立商业关系的请求的英文书信
Thank your for your letter of the 16th of this month. We shall be glad to enter into business relations with your company. In compliance with your request, we are sending you, under separate cover, our latest catalogue and price list covering our export range. Payment should be made by irrevocable and confirmed letter of credit. Should you wish to place an order, please telex or fax us.
3.请求担任独家代理的英文书信
We would like to inform you that we act on a sole agency basis fora number of manufacturers. We specialize in finished cotton goods for the Middle eastern market: Our activities cover all types of household linen. Until now , we have been working with your textiles department and our collaboration has proved to be mutually beneficial. Please refer to them for any information regarding our company. We are very interested in an exclusive arrangement with your factoryfor the promotion of your products in Bahrain. We look forward to your early reply.
4.拒绝对方担任独家代理的英文书信
Thank you for your letter of 1 September suggesting that we grant you a sole agency for our household linens. I regret to say that, at this stage ,such an arrangement would berather premature. We would, however, be willing to engage in a trial collaboration with you company to see how the arrangement works. It would be necessary for you to test the market for our productsat you end. You would also have to build up a much larger turnover tojustify a sole agency. We enclose price lists covering all the products you are interested in and look forward to hearing from you soon.
5.同意对方担任独家代理的英文书信
Thank you for your letter of 12 April proposing a sole agency for our office machines. We have examined our long and ,I must say ,mutually beneficial collaboration. We would be very pleased to entrust you with the sole agency for Bahrain. From our records, we are pleased to note that you have two service engineers who took training courses at our Milan factory .the sole agency will naturally be contingent on you maintaining qualified aftersales staff.
We have drawn up a draft agreement that is enclosed. Please examine the detailed terms and conditions and let us know whether they meet with your approval. On a personal note, I must say that I am delighted that we are probably going to strengthen our relationship. I have very pleasant memories of my last visit to Bahrain when you entertained me so delightfully .I look forward to reciprocating on your next visit to Milan . My very best wishes to you and your wife.
6.借引荐建立业务关系的英文书信
At the beginning of this month , I attended the Harrogate toy fair. While there , I had an interesting conversation with Mr. Douglas Gage of Edutoys plc about selecting an agency for our teaching aids. Douglas described your dynamic sales force and innovative approach to marketing. He attributed his own company's success to your excellent distribution network which has served him for several years. We need an organization like yours to launch our products in the UK. Our teaching aids cover the whole field of primary
educa tion in all subjects .Our patented ‘Matrix’ math apparatus is particularly successful. You may have reservations about American teaching aids suiting your market. This is not a problem since we have a complete range of British English versions. I enclose an illustrated catalogue of our British English editions for your information. Please let me have your reactions to the material.
I shall be in London during the first two weeks of October .Perhaps we could arrange a meeting to discuss our proposal.
7.邀请参观贸易展览会的英文书信
Many thanks for your letter and enclosures of 12 September. We were very interested to hear that you are looking for an UK distributor for your
teaching aids. We would like to invite you to visit our booth,no.6,at next month's London Toy Fair, at Earl's court , which starts on 2 October. If you would like to set up an appointment during non exhibit hall hours please call me. I can then arrange for our sensor staff to be present at the meeting. We look forward to hearing from you.
8. 与过去有贸易往来的公司联系的英文书信
We understand from our trade contacts that your company has reestablished itself in Beirut and is once again trading successfully in your region. We would like to extend our congratulations and offer our very best wishes for your continued success. Before the war in Lebanon , our companies were involved in a large volume of trade in our textiles. We see from our records that you were among our best tem customers. We very much hope that we can resume our mutually beneficial relationship now that peace has returned to Lebanon. Since we last traded, our lines have changed beyond recognition. While they reflect current European taste in fabrics, some of our designs are specifically targeted at the Middle Eastern market. As an initial step , I enclose our illustrated catalogue for your perusal. Should you wish to receive samples for closer inspection, we will be very happy to forward them. We look forward to hearing from you.
9.确认约会的英文书信
I would like to confirm our appointment to discuss the possibility of merging our distribution networks. I am excited of the prospect ofexpanding our trade. As agreed, We will meet of our office in bond street at 9.30a.m.on Monday 20 March. I have scheduled the whole day for the meeting. If for any reason you are unable to attend , please phone me so that we can make
alternative arrangements. Please let me know if you would like our office to arrange hotel accommodation. I look forward with great pleasure to our meeting.
10.感谢客户订货的英文书信
Gillette-burns Co. 322 Gleenwood street Gleveland 5,Ohio Glentlemen: Thank you for your order no,464 of 20 september. The models you selected from our showroom went out today under my personal supervision.The package is being airfreghted to you on swissair.The relevant documentation is enclosce.I enjoyed meeting yiu and hope that this order represents the beginning of a long and prosperous relationship between oiur companies. The next time you visit us ,please let me know in advance so that I can arrange a luch for you with our derectors. Sincerely yours
11.向长期客户推销新产品的英文书信
I enclose an illustrated supplement toour catalogue. It covers the latest designs which are now available from stock. We are most gratified that you have, for several yeas. Include a selection of our products in your mail-order catalogues. The resulting sales have been very steady. We believe that you will find our new designs most attractive. Theyshould get a very good reception in your market. Once you have had time to study the upplement , please let us know if you would like to take the matter further. We would be very happy to send samples to you for closer inspection. For your information, we are planning a range of classical English dinner services which ,should do well in the North American market. We will keep you informed on our progress and look forward to hearingfrom you.
12. 为商贸指南兜揽广告的英文书信
Thank you for your business. You arecurrently represented in our directory. This is the only directory of its kind which reaches all companies in the building and construction industry in the UK. Advertising in our directory was a wise move on your part. We are currently compiling a new edition of the directory which willbe published in April 1995.The new edition will be expanded to include major manufacturers of plumbing equipment in the European Community. For proper coverage in the directory, you ought to appear in more than one category. If you do opt for a multiple listing, you will be ableto buy space in additional categories at half price. You can be assured that the new edition will be on the desks of allthe major decision makers in the building and hardware trades. Please complete the enclosed form and return it with the appropriate fee. Thanks again for your business.
13. 请求客户作推荐人的英文书信
Thank you for your letter of 2 November. We are delighted to hear that you are to pleased with the refurbishment of your hotel. As your know .in our line of work, we depend on good ,reports about our projects to win further business. Our clients always shop around and look for references before committing themselves. With your permission, we would like to use your hotel as a reference when we discuss similar refurbishments in the hotel industry . Would you agree to our suggesting that future clients should call you? It would also be most helpful if we could occasionally bring a client to look at your hotel . We would , of course , stay overnight at least.I'll call you next week to hear your reaction. Thanks again for you kind words.
14. 通知客户价格调整的英文书信
We enclose our new catalogue and price list. The revised prices will apply from 1 April 1997. You will see that there have been number of changes in our product range. A number of improved models have been introduced. Out range of washing machines has been completely revamped. Many popular lines, however, have been retained unchanged. You will be aware that inflation is affecting industry as a whole .Ws have been affected like everyone else and some price increases havebeen unavoidable. We have not, however, increased our prices across the board, In many cases, there is a small price increase, but in others, none at all. We can assure you that the quality of our consumer durables has been maintained at a high standard and that our service will continueto be first class. We look forward to receiving your orders.
15. 说明价格调整原因的英文书信
I enclose our new price list , which will come into effect ,from the end of this month. You will see that we have increased our prices on most models. We have ,however , refrained from doing so on some models of which we hold large stocks. We feel we should explain why we have increased our prices. We are paying 10% more for our raw materials than we were paying last year. Some of our subcontractors have raised their by as much as 15%. As you know , we take great pride in our machines and are jealous of the reputation for quality and dependability which we have achieved over the last 40 years. We will not compromise that reputation because of rising costs. We hope, therefore decided to raise the price of some of our machines. We hope you will understand our position and look forward to your orders.
16.回复感谢信的英文书信
We greatly appreciate your letter describing the assistance you received in solving your air-conditioning problems. We are now in our fifty year of operation, and we receive many letters like your indicating a high level of customer satisfaction with our installation. We are pleased that our technical staff assisted you so capably. We would like you to know that it you need to contact us at any time in the future. Our engineers will be equally responsive to your request for assistance. If we can be of service to you again, please let us know. Thank you again for your very kind letter.
17. 请客户征询其它公司的英文书信
Thank you for your enquiry of 5 May concerning silk blouses. We regret to say that we do not manufacture clothing to your own designs to the highest European standards: Swan Textiles corporation The industrial zone Shekou We supply the factor with all their silk materials, I enclose a swatch of our stock materials for your examination. Should you desire any of these samples made up into finished products , we can supply the swan factory with them. We hope that this will be of help to you and wish you every success in your business dealings.
18. 改善服务的英文书信
Thank you for your letter of 26 January. I apologize for the delivery problems you had with us last month. I have had a meeting with our production and shipping managers to work out a better system for handling your account .We know we made a mistake on your last order . Although we replaced it for you. we want to make sure it does not happen again. We have devised the enclosed checklist to use for each of your future order. It includes your firm's particular specifications, packing requirements and marking
instructions. I believe can service your company better and help you operations run more smoothly with this safeguard. Please contact us if there are any additional points you would like us to include.
19. 拒绝客户的要求的英文书信
Thank you for your enquity of 25 August.We are always pleased to hear from a valued customer.I regret to say that we cannot agree to your request for technical information regarding our software security sysytems.The fact is,that most of our competitors also keep such information private and confidential.I sincerely hope that this does not inconvenience you in any way.If there is any other way in which we can help. do not hesitte to contact us again.
20. 应付难办的客户的英文书信
We have been doing business together for a long time and we value our relationship of late, we have not been able to provide the kind of service we both want. The problem is that your purchasing department is changing orders after they have been placed. This has led to confusion and frustration for both of our companies. In several instances. you have returned goods that were originally ordered. To solve the problem , I propose that on receipt of an order, our sales staff contact you to verify it. If you decide on any changes, we will amend the order and fax you a copy so that you can check it. I trust this system will cut down on delays and errors, and allow our operations to run smoothly.
21. 祝贺新公司成立的英文书信
It has just come to our attention that you have lately opened your new European headquarters in Brussels. Congratulations on your bold venture. As you know , our companies have had a long business association in the UK. We look forward to collaborating with you in your European venture. Please let us
know if we can be of any assistance to you. We will be delighted to help. We wish you the very best of luck and a prosperous future.
22. 非正式的预约要求的英文书信
Could we meet some time this month to discuss the hypermarket proposal? We want to make decision by the beginning of next month. We would very much like to hear your thoughts before we make any definite plans. Could you choose a venue for the meeting? I can fly to London any time, Perhaps you would prefer Lyon or Paris? I leave it to you to choose. I look forward to seeing you again. 23. 物色代理商的英文书信
Our company manufactures a range of printing presses that are used successfully by companies in over 20 countries. A product specification brochure is enclosed. We are considering expanding our products to new markets and we would appreciate you assistance. In particular , we would like to identify the best agents who are currently serving the printing industryin your region. We are looking for organizations which conduct their business in a truly professional manner. They must be fully conversant with thetechnical side of the printing industry and have a comprehensive understanding of all the features of the lines t6hey represent. We would be very grateful if you could take a few moments to send us the names of three or four organizations that match our requirements.We shall then contact them to explore the possibility
of establishing a mutually acceptable business relationship. Thank you very much for your time and consideration in this matter.
24. 欢迎新代理商的英文书信
I would like to welcome you to our organization. We are very pleased to have you on our ream. I know that you will be equally proud of our products.
Our European sales Representative, Antoine Gerin , will be in touch with you at regular intervals. Please feel to call him any time you have a problem, If I can regular intervals. Please feel free to call him any time you have a problem. If I can ever be of service, please call me. I am planning a trip to France next month, and I am looking forward to meeting you. In the meantime, the best of luck with our product line.
25. 要求约见的英文书信
Would you be interested in stocking a radical new departure in laptop computers? I would very much like to brief you on this great innovation. Could we make an appointment? The machine is the same size as most laptops but comes with some totally new features. The retail price will undercut its nearest competitor by at least 20%.I shall be in the UK from 1 September to 20 October. If you would like to know more, just fax or telex me.
26. 拒绝约见的英文书信
Thank you for your letter of 7 July regarding your new laptop computer. I regret to say that we cannot agree to your request for an appointment. We currently have the sole agency for another computer company, Under the terms of the contract , We are barred from stocking any other company's products. The sole agency comes under review in six months' time . Contact us then and we may be able to consider your new product.
27. 同意约见的英文书信
Thank you for your letter of 15 September. I note that you will bein the UK during the whole of November. We are quite interested by the fashion knitwear illustrated in yourcatalogue. As a fashion Chain. We might consider having some of our own designs manufactured in China. Please let me know when
you would like to call on us. The week beginning 6 November would suit me best. I look forward to meeting you and discussing this matter.
假设你叫李华。远在英国的网友Tom想了解你对上网的看法。请根据下表提供的信息，用英语给Tom发一封100个词左右的电子邮件。 要求：1. 文章开头已给出，不计入词数； 2. 可适当增加细节以使全文流畅完整。 参考词汇：网校：net-school Advantages 1. 获得更多信息 2. 可上网校学习 3. 联系更加便捷 Disadvantages 1. 聊天、玩游戏费时 2. 仍有有害东西 Suggestions 1. 善于网上学习 2. 时间不宜过长 Dear Tom, I would like to give my opinions about being on the Internet. More and more middle school students are starting using the Internet, through which they can get a great deal of the latest information. They can enjoy lessons given by the teachers of net-schools at home. And it is easy and convenient to keep in touch with friends by sending and receiving e-mails. On the other hand, some students have spent too much time chatting and playing games on the net. And there is still something harmful to the students. At last, I suggest that students should be good at using the Internet for their studies and not be on line for long. Best wishes, Lihua
三一文库（https://www.doczj.com/doc/4a9136642.html,）/条据书信/信函范例 英文回复函范文 dear sir, we are very glad to receive your fax inquiry. since it is the first time we contact, we would be highly appreciated if you could provide us your bank name and address. we realize the types of ic you need, but we do not know the specification you require for that ic such as the voltage current. could you please tell us the purpose of this ic? the fax you send us is not very clear for the wording part. therefore, please fax it again (no need for graph ).we wish we could provide the best services to you . sincerely yours. 参考译文： 您好：
敝公司对贵公司传真询问，非常感激，因为与贵公司为首次接触，可否请贵公司惠予示之贵公司交往的银行或公司行号名称，地址。 敝公司了解贵公司所需集成电路之型态，但不明了所需之规格，如电压，电流等等资料，是否能告知此集成电路的用途。 贵公司所传真过来的部份字体不十分清楚，希望能重新传真，但无须传真图片。 盼望能为贵公司提供最佳的服务。 范例二 dear sir, firstly, we’d like to apologize for the late reply due to the problem of our computer network. we have repaired the machine and mailed back to you. do you receive it ? the repair charge is us$ 1500, and the receipt will be based on the us$1200 as you requested. after the confirmation, please transfer us$1500 repairing charge to the following a/c : to show our sincerity, we are willing to reduce price of rs10000 to the lowest us $114,000 . besides, regarding to the 3 items you request, we will mail to you by express .
收到客户询盘时的回复： Dear sir, We hereby acknowledge receipt your inquiry of XX,(products)and i just got the information from our production department,these standard is available for us.and the now pls check the quotation below: The specification you required: The length: The diameter: The material ........ The price:XX usd /pes FOB(tian jin) I hope this is the one in your favor,As a experienced company (ISO9001:2000)in the XX filed for more than 20 years.and we take the opportunity seriously to cooperate with you.if you have any questions ,pls feel free to contact me.i will try my best Thanks and regards 签名 客户询盘模糊，向客户询问规格 Dear sir, Thanks for your inquiry of our XX(products).on dec.10th.and we are in XX filed for many years,so we are confident we can do it.but the specifications you given is still lack.such as the diameter,meterial,quantity and so on.....,so pls can you send us the details?the drawing(cad)is ok. After we confirmed,we are happy to provide you with our good quality and competitive price. Look forward your soonest reply, Thanks and regards 签名 针对客户的讨价还价的回复 Dear sir, Sorry for my late reply,i discuss with our boss for a long time, but regarding the price,it is near our bottom line,you know the market is changing everyday,and it is hard to cut more on cost as we need the products with best quality. But we treasure our first cooperation,so we allow you a 2%discount,this is the best i can do for you. I hope that if you have the will to cooperate,pls don’t just focus on the price,the most important is the quality,i think. If you any comments ,pls let me know. Thanks and regards Angela 这个得针对情况，如果利润真的不太高，就这样写没有关系，如果老板太黑了，就给点折扣，关于价格不是一封两封的邮件可以搞定的，总之灵活点啦 应对客户的迟迟不回复的邮件: Dear sir, Did you receive our quotation on dec12th?and no reply from you.i was waiting until all the
Individual Assignment 2 (30 points) Due: 5:00pm Mar 07, 2013 Objective: Students will learn how to identify the research questions in the case study; analyze the market situations; and make suggestions or recommendations to solve the marketing problems. Creative suggestions or recommendations are especially encouraged! Instructions: -Please read the case study and answer the 5 questions below. -Individual assignment 2 should be turned in on Blackboard with an attached word file (see the “assignments”) -Please note the deadline. If you miss the deadline, but turn in the assignment within 3 days (5:00pm Mar 10, 2013), 5 points will be deducted for the delay. After 3 days pas sed the deadline, no late work will be accepted. Please submit the late turn-in to Dr. R ebecca Tang by ISU email. Background Study: Students are advised to conduct marketing research before answering the questions. . (Background study does NOT need to be shown in the answer sheet students turn in). There are several potential approaches of marketing research: ?Consider whether JetBlue’s PR response was enough or could they have done more for their customers? ?Analyze JetBlue’s response to how other airlines have responded to similar situations ?Prepare a SWOT for JetBlue ? Real Choices at Jet Blue When low-cost carrier JetBlue Airways began operations in 1999, it promised customers cheap fares combined with exceptional service. JetBlue planes offer more leg room and all seats on JetBlue planes offer passengers 36-channel DIRECTTV? service on seat-back screens.
General inquiry Dear __________, We are interested in your product of __________in a quantity of __________. Please send us details of your product specifications and price terms for shipment to the port of __________ by the way of__________. We look forward to hearing from you soon. Sincerely, Reply to supplier's quotation Dear __________, Thank you for your message dated__________ Please send us details of your product specifications and price terms for shipment to the port of __________ by the way of __________. We are looking forward to your reply. Sincerely, __________ General Quotation Dear__________, We understand from your information posted on https://www.doczj.com/doc/4a9136642.html, that you are in the market for __________. We are a __________company specializing in exporting__________. We accordingly make the following offer: 1. Product Name: __________ 2. Packing: __________ 3. Quantity: __________ 4. Price: __________ 5. Payment: __________ 6. Shipment: __________ If any of our products are of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to hearing from you soon. Reply to buyer's inquiry
商务英文邮件用语 1.I am writing to confirm/ enquire/ inform you… 我发邮件是想找你确认/询问/想通知有关…… 2.I am writing to follow up on our earlier decision on the marketing campaign in Q2. 我写邮件来是为了跟进我们之前对第二季度营销活动的决定。 3.With reference to our telephone conversation today… 关于我们今天在电话中的谈话…… 4.In my previous e-mail on October 5… 在之前10月5日所写的邮件中提到…… 5.As I mentioned earlier about… 在先前我所提到的关于…… 6.As indicated in my previous e-mail… 如我在之前邮件中所提到的…… 7.As we discussed on the phone… 如我们上次在电话中所说的…… 8.From our decision at the previous meeting… 如我们在上次会议中所决定的…… 9.As you requested… 根据贵方要求…… 10.In reply to your e-mail dated April 1, we decided… 回复贵方4月1日的邮件，我方决定…… 11.This is in response to your e-mail today. 这是对您尽早发来的邮件的回复。 12.As mentioned before, we deem this product has strong unique selling points in China. 如先前所述，我们认为这个产品在中国有强有力且独一无二的销售点。 13.As a follow-up to our phone conversation yesterday, I wanted to get back to you about the pending issues of our agreement. 追踪我们昨天在电话中所谈，我想大幅你我们合约的一些待解决的议题。 14.I received your voice message regarding the subject. I’m wondering if you can elaborate i.e. provide more details.
英语电子邮件的格式怎样写 英语电子邮件的格式 英文电子邮件的基本要素是主题、称谓、正文、结尾用语及署名。 电子邮件最重要的部分是主题，假设我们都是很忙的人，在打开邮箱阅读邮件时，第一眼看到的就是邮件的主题。所以，主题应当做到言简意赅并突出邮件重要性。英文邮件的主题需要注意不超过35个字母，将位于句首的单词和专有名词首字母大写。比如：Some questions about C++.在比较正式的格式中，需要把每个单词的首字母大写(介词、冠词除外)。 称谓如果是第一次给对方写信，那么称谓最好用Dear+全名，这样会让人感觉比较正式。如果对方以非正式口吻来信，我们也可以类似非正式地回复。比如：Hello/Hi Lillian 。在实际通信中可能遇到不知道对方姓名，可以用Dear+对方头衔，如Dear President ，或者Dear+Sir/Madam 形式。英国人习惯在称呼后加，，美国人习惯在称谓后加：，有时也可以不加任何标点，是具体情况而定。 在书写正文时，把最重要的事情写在正文最前面或者邮件内容较长时写在第一段。为了让收件人阅读邮件比较舒服，我们需要注意邮件正文结构的美感，邮件段落最好控制在两三段之内。如果一封电子邮件涉及多个信息点，我们可以采用分条目的方法，如符号、小标题、编号来使得邮件想要表达的内容层次清晰。邮件内容应注意单词的拼写、大小写、标点、语法等。所谓以小见大。 结尾语在正文之后添加。注意一般结尾语中只有第一个单词首字母大写而剩余单词都小写，此处与称呼不同。 一般电子邮件： Sincerely,
Sincerely yours, 私人电子邮件： Regards, Best wishes, Best regards, With best wishes, Wish best regards, Yours, Cheers, As ever, With love, Affectionately, ...... 在正文最后需要署名，可以写全名，也可以只写名字。需要辨明性别时可以在姓名后面注明(Mr./Ms.)。对于咱们中国人，为了区分姓和名，可以把我们的姓的字母全部大写，例如XIONG Lillian.如果写信人代表的是一个组织或部门，应在名字下一行写上自己的职位、所属部门。 邮件中常用词汇： 附件attachment I am attaching the report.我把报告放在了附件中 转发forwarded I ve forwarded your e-mail to Alice.我已经将你的邮件转发给Alice 保持联系stay /keep in touch
产品报价 （一）客户主动询价，我方报价 Dear Mr./Ms XX Thanks for your inquiry about XX products by e-mail dd xxxx, 2007! Now we here kindly quote you our best XX price as following: Products name: Specification, weight and size: Packing: Payment: Delivery time: Shipment fee: Quantity: Validity: Others: Pls review the above price and let us know your confirmation in an early date. Looking forward to hearing from you soon （二）我方主动询价，向客户报价 Dear Mr/Ms XX We have met somewhere / we knew your inquiry about XX products on alibaba. We are pleased we can supply them, now we here kindly quote you our best price as follows: Products name: Specification, weight and size: Packing: Payment: Delivery time: Shipment fee: Quantity: Validity: Others: Pls review the above price and let us know your confirmation in an early date.
本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！ == 本文为word格式，下载后可方便编辑和修改！ == 市场营销案例分析题 篇一：市场营销案例分析题整理+答案 分析思路： 宏观环境分析（一般是目标市场的营销环境、相关政策） 消费者行为分析（确定消费人群，以及消费者行为的模式特点等） 竞争对手分析，可以利用SWOT模型，分析同行业的竞争状况 还可以分析下企业的内部环境，比如企业的背景等 1、国内某化妆品有限责任公司于20世纪80年代初开发出适合东方女性需求 特点的具有独特功效的系列化妆品，并在多个国家获得了专利保护。营销部经 理初步分析了亚洲各国和地区的情况，首选日本作为主攻市场。为迅速掌握日 本市场的情况，公司派人员直赴日本，主要运用调查法搜集一手资料。调查显示，日本市场需求潜量大，购买力强，且没有同类产品竞争者，使公司人员兴 奋不已。在调查基础上又按年龄层次将日本女性化妆品市场划分为15～18岁、18～25岁(婚前)、25～35岁及35岁以上四个子市场，并选择了其中最大的一 个子市场进行重点开发。营销经理对前期工作感到相当满意，为确保成功，他 正在思考再进行一次市场试验。另外公司经理还等着与他讨论应采取体积定价 策略。 问题：(1) 该公司运用的搜集一手资料的调查法一般有哪几种方式？各有何特点？ (2) 该公司进行市场细分的细分变量主要是什么？根据日本市场的特点，公司 选择的最大子市场应该是哪个？为什么？ (3) 请你为该公司营销经理提供几种进行市场试验的方法。 (4) 作为新产品，你认为该公司应采取何种定价策略？为什么？参考答案要点： (3) 销售波动调查法、模拟商店法、有控制的市场试验和试验市场及其含义。 2.时新商场对折销售何以成功
英文电子格式及X文[技巧] 英文电子的基本要素是主题、称谓、正文、结尾用语及署名。 电子最重要的部分是主题，假设我们都是很忙的人，在打开阅读时，第一眼看到的就是的主题。所以，主题应当做到言简意赅并突出重要性。英文的主题需要注意不超过35个字母，将位于句首的单词和专有名词首字母大写。比如:Some questions about C++.在比较正式的格式中，需要把每个单词的首字母大写(介词、冠词除外)。 称谓如果是第一次给对方写信，那么称谓最好用“Dear+全名”，这样会让人感觉比较正式。如果对方以非正式口吻来信，我们也可以类似非正式地回复。比如:“Hello/Hi Lillian”。在实际通信中可能遇到不知道对方XX，可以用“Dear+对方头衔”，如“Dear President”，或者“Dear+Sir/Madam”形式。英国人习惯在称呼后加“，”，美国人习惯在称谓后加“:”，有时也可以不加任何标点，是具体情况而定。 在书写正文时，把最重要的事情写在正文最前面或者内容较长时写在第一段。为了让收件人阅读比较舒服，我们需要注意正文结构的美感，段落最好控制在两三段之内。如果一封电子涉及多个信息点，我们可以采用分条目的方法，如符号、小标题、编号来使得想要表达的内容层次清晰。内容应注意单词的拼写、大小写、标点、语法等。所谓以小见大。 结尾语在正文之后添加。注意一般结尾语中只有第一个单词首字母大写而剩余单词都小写，此处与称呼不同。 一般电子: Sincerely, Sincerely yours,
私人电子: Regards, Best wishes, Best regards, With best wishes, Wish best regards, Yours, Cheers, As ever, With love, Affectionately, ...... 在正文最后需要署名，可以写全名，也可以只写名字。需要辨明性别时可以在XX后面注明(Mr./Ms.)。对于咱们中国人，为了区分姓和名，可以把我们的姓的字母全部大写，例如XIONG Lillian.如果写信人代表的是一个组织或部门，应在名字下一行写上自己的职位、所属部门。 中常用词汇: 附件attachment I am attaching the report.我把报告放在了附件中 I've forwarded your to Alice.我已经将你的转发给转发forwarded Alice 保持联系 stay /keep in touch 对方告知决定. Please let me know your decision as soon as possible. 写信给别人时一般常用How are you been recently? 回复别人时一般常用I am happy to receive your .
建议英文商务邮件范文英语商务邮件写法 Dear all，（顶格写） （空一行） We are going to have a meeting about the arragement of our pany's opening ceremony. The details are as below:（第一句话清晰明了的交代事件，不多说一句浪费任何人的时间。） (分段再空一行，还是顶格写） 1.时间 2.地点 3.主持及参加人员 （重要信息这样分点写可以大大节约你在工作中的同事们的时间，又交代得很清楚） Thanks and Best Regards（这样的祝语任何人通用）
姓名 部门 ___ （注：格式上没行都是顶格写，分段就空一行，内容应简洁明了，表达到位。） 如果你只是抄送给其中一个人的话,那你就写主要收件人的名字。如果是两个人的话,可以把两个人的名字都写上去.例如 dear XX and XX或者你可以直接写 dear all。 在一定程度上可以，但需要注意的是，抄送相对于直接发送本身，约束力会小很多。抄送会给对方产生“我”可以答复也可以不答的印象。 如果公司人想通过抄送来引起上司的重视，自己心里应该掂量一下抄送的事情本身是否足够敏感，能否引起重视。其实，直接发送邮件或者走到对方办公桌前进行面对面的交流，效果会更好。 抄送示例
抄送的意思就是收到的人可回（邮件）可不回（邮件），可看可不看的邮件，也就是说你的邮件可以发给多人，让多人同时收到你的邮件！ 例如： 你想发邮件给一位老师，抄送给一位同学 可以在收件人一栏填写老师的电子邮件地址 在抄送一栏填写同学的电子邮件地址 这样两人都能收到邮件了！ 参考资料： 二.给领导的邮件怎么写： 1.范例 Subject: Presentation skills course
1.无法提供客户想要的产品时回复Dear Thank you for your enquiry of 12 March cate 9 cable. We appreciate your efforts in marketing our products and regret very much that we are unable to supply the desired goods due to excessive demand. We would, however, like to take this opportunity to offer the following material as a close substitute: Cate 5, US$__ per meter FOB Shanghai, including your commission 2%. Please visit our catalog at https://www.doczj.com/doc/4a9136642.html, for more information on this item. If you find the product acceptable, please email us as soon as possible. Sincerely, 2.对客户一般讯盘的三种回复 Dear Mr. Jones: We thank you for your email enquiry for both groundnuts and Walnutmeat CNF Copenhagen dated February, 21. In reply, we offer firm, subject to your reply reaching us on or before February 26 for 250 metric tons of groundnuts, handpicked, shelled and ungraded at RMB2000 net per metric ton CNF Copenhagen and any other European Main Ports. Shipment to be made within two months after receipt of your order payment by L/C payable by sight draft.
案例分析题 ?案例分析题是向考生提供一段背景资料，然后提出问题，在问题中要求考生阅读分析给定的资料，依据一定的理论知识，或做出决策，或作出评价，或提出具体的解决问题的方法或意见。 1.原理 2.分析 某例子：(·································································································） 市场细分的主要依据是什么？ 1.市场细分的主要依据是···· 地理因素、人口因素、心理因素、行为因素。 2.案例中用到是市场细分的依据有······ 1.地理因素 （1）地理因素（2）地形因素（3）城市乡村（4）人口密度（5）交通运输2.人口因素 （1）性别（2）年龄（3）收入（4）家庭生命周期 3.心理因素 （1）社会阶层（2）生活方式（3）个性特征 4.行为因素 （1）购买时机（2）利益诉求（3）使用频率（4）使用数量（5）品牌忠诚度课后思考： “顾客就是上帝”这个观点对不对？你是怎样理解的？ 这个观点是对的。（p.3） 1. 现代市场营销观念是以顾客为中心，其基本观点是：实现企业各种目标的关键在于正确确定目标市场的需要和欲望，并且比竞争对手更有效、更有利地向目标市场传送所期望的满足。 顾客的需求是市场营销的出发点，也是最终目标。 （从一定角度上说，超越满足顾客达到使顾客愉悦的境界是对市场营销的更高级的探索，企业成功的根本标志是顾客满意水平很高且持续上升，顾客的满意程度则是企业未来盈利的最佳指示器。） 2. 联系案例分析（如果有案例的话），某公司做了啥啥啥······ 题型简介： 名词解释（3*5分） 单选（1*15分） 多选（2*8分） 论述题（8+6+6分） 案例分析（12+10+12分） ?把握宏微观环境和市场调研，进行分析，了解和认识顾客需求，即消费者行为学，基于以上市场分析，在市场营销学里，重要的有STP战略、4P理论（营销组合）来传播价值，为了长期赢利，要建立品牌，与时俱进地网络营销、电子商务和客户关系管理以及合适的公共关系。 ?STP战略：STP战略中的S、T、P三个字母分别是Segmenting、Targeting、Positioning 三个英文单词的缩写，即市场细分、目标市场和市场定位的意思。STP营销是现代市场营销战略的核心。
开头： Mr. Hemant, 先生 Have a nice day Good day Thanks for your email Thank you very much for your email Thank you for your reply Thanks for your kind support to me first. Thank you for your inquiry. Thank you very much for your kind enquiry to us. Thank you for your order No.2012001 结尾： Your favorable reply will be highly appreciated. We are at your service at all times. Should you have any questions, pls feel free to contact us. Thank you for your attention and looking forward to your prompt reply We look forward to hearing from you soon. We look forward to the opportunity of being of service of you. We hope to hear from you soon we will be waiting for your confirmation We appreciate your comments and looking forward to working together with you soon. I f you have any enquiry and need our help, please don’t hesitate to contact me. Look forward to your further comments soon. 附件： Enclosed is our quotation sheet Enclosed is the proforma invoice, please confirm. The latest catalog enclosed Attached Attachment 报价： your enquiry is having our immediate attention and we hope to make you an acceptable offer in a few days. 我们正在研究你方的询盘几天便可以给你合适的报盘 our best offer is given below We''ll let you have the official offer next Monday. 下星期就给您正式报盘。 还价： this is our rock-bottom price, we cannot make any further concessions 这是我们的最低价,我们不能再让了 Moreover, We''ve kept the price close to the costs of production. 再说，这已经把价格压到生产费用的边缘了。 our price is fixed at a reasonable level我们的价格定的很合理
Individual Assignment 1 (30 points) Due: 5:00pm Feb 14, 2013 Objective: Students will learn how to identify the research questions in the case study; analyze the market situations; and make suggestions or recommendations to solve the marketing problems. Creative suggestions or recommendations are especially encouraged! Instructions: -Please read the case study and answer the 5 questions below. -Individual assignment 1 should be turned in on Blackboard with an attached word file (see the “assignments”) -Please note the deadline. If you miss the deadline, but turn in the assignment within 3 days (5:00pm Feb 17, 2013), 5 points will be deducted for the delay. After 3 days pas sed the deadline, no late work will be accepted. Please submit the late turn-in to Dr. R ebecca Tang by ISU email. Background Study: Students are advised to conduct marketing research before answering the questions. (Background study does NOT need to be shown in the answer sheet students turn in). There are several potential approaches of marketing research: -Go to Mattel’s web site and search around its various links for material regarding the controversy. What news articles do they mention? What safeguards have they put into place after this recall? -How do they attempt to reassure consumers and the world that they have corrected or are correcting the problem? Real Choices at Mattel In 1945 Mattel’s founders, Ruth and Elliott Handler were manufacturing picture frames out of a garage workshop. The couple also ran a side business where they made dollhouse furniture from the frame scraps; this became so successful that they turned to making toys. In 1955, Mattel began advertising its toys through the Mickey Mouse Club TV show and thus revolutionized the way toys are sold. In 1959, Ruth Handler, noting her own daughter Barbara’s love for cut-out paper dolls, created the idea of a three-dimensional paper doll. Barbie was born and very quickly
英文邮件模板常用100句 1.I am writing to confirm/enquire/inform you... 我发邮件是想找你确认/询问/想通知你有关… 2. I am writing to follow up on our earlier decision on the marketing campaign in Q2. 我写邮件来是为了跟进我们之前对第二季度营销活动的决定。 3. With reference to our telephone conversation today... 关于我们今天在电话中的谈话… 4. In my previous e-mail on October 5... 在之前10月5日所写的邮件中提到… 5. As I mentioned earlier about... 在先前我所提到的关于… 6. As indicated in my previous e-mail... 如我在之前邮件中所提到的… 7. As we discussed on the phone... 如我们上次在电话中所说的… 8. from our decision at the previous meeting... 如我们在上次会议中所决定的… 9. as you requested... 根据贵方要求…
10. In reply to your e-mail dated April 1，we decided... 回复贵方4月1日的邮件，我方决定… 11. This is in response to your e-mail today. 这是对您今早发来的邮件的回复。 12. As mentioned before, we deem this product has strong unique selling points in china. 如先前所述，我们认为这个产品在中国有强有力且独一无二的销售点。 13. As a follow-up to our phone conversation yesterday, I wanted to get back to you about the pending issues of our agreement. 追踪我们昨天在电话中所谈，我想答复你我们合约的一些待解决的议题。 14. I received your voice message regarding the subject. I'm wondering if you can elaborate i.e. provide more details. 我收到了你关于这个主题的留言。我在想您你是否可以再详尽的说明一下，也就是再提供多一点相关细节。 15. Please be advised/informed that... 请被告知... 16. Please note that... 请注意... 17. We would like to inform you that... 我们想要通知你...