原文
Changing Channels In The Automotive Industry:The Future of Automotive Marketing and Distribution
Who will be the winners and losers in the revolution that is radically reshaping the marketing,distribution and selling of automobiles?Will the vehicle manufacturers and their franchised-dealer networks be able to overcome years of inertia and complacency to pioneer and execute new concepts that will strengthen and extend the value of their brands?Or will nimbler,more imaginative retailers or software companies get there first?
The transformation of the business of selling cars and trucks is happening before our eyes at an incredible pace--promising to change forever an industry that has long been noted for its high costs,poor service and extremely unpleasant selling process. Auto manufacturers have competed fiercely among themselves to drive out cost and meet consumer needs for cheaper and better cars and trucks.Now the survivors face new threats from outside the industry that might thwart their renewed interest in building strong,lasting relationships with their customers.
Entrepreneurs have dissected the cost-value equation and come up with new retail concepts.Their stories have been persuasive enough to attract hundreds of millions of dollars in public equity investment and persuade dozens of fiercely independent car dealers to sell out.Internet technology has lowered entry barriers for other entrepreneurs with new ideas about helping customers find,evaluate and buy new vehicles.These patterns are consistent with revolutions in other consumer durables markets that effectively transferred market power from manufacturers to retailers.
Consumers are the only clear winners in this battle.While we are not sure which vehicle manufacturers will survive,we are confident that winning will require a better understanding of the life-cycle value equations of both cars and buyers,and the development of innovative strategies to capture that value.
FORCES OF CHANGE
From the days of Henry Ford's production line,the automobile industry has been based on a"supply-push"philosophy--a strong bias toward"filling the factories"to cover high fixed costs.
Dealer networks were created as logical extensions of the"supply-push"model. The networks were designed to hold inventory,leverage private capital(without threatening the manufacturers'control)and service and support what was then a less reliable and more maintenance-intensive product.Those networks generally were built around entrepreneurs focused on a defined geographic area,selling one or at most two brands.
Despite its longevity,the traditional dealer channel leaves many people unhappy.
High customer acquisition costs motivate dealers to convert store traffic to sales using aggressive tactics that extract differential margins based on customers'willingness to pay.Frequent well-publicized rebates have taught buyers to mistrust sticker prices and negotiate from cost up,rather than sticker down.As a result,dealers often find themselves competing not against another brand,but against a same-make dealer across town.This acute competition has almost bid away dealer profit on the sale of new passenger cars in the United States(with some profits still available on sales of trucks,sport utility vehicles and luxury cars).
Shrinking dealer margins do not translate into happy customers:Most customers (approximately four out of five)dislike the purchase process,and many still come away feeling cheated and mistreated.This strong antipathy is largely responsible for the rapid growth of Internet-based services that offer alternative means of gathering information on cars,soliciting price quotes and,in some cases,conducting transactions.
SURFING THE NET FOR PROFITS
Obviously the Internet is a major enabler of change in auto distribution.Many of the most important auto industry innovators today are developing Web-based services, leading some to predict that the most important automotive company of the next century will be a software-based company.Republic Industries,for instance,expects sales to reach$1billion on the World Wide Web by the year2000.Estimates vary,but some studies have shown that with some cars,as many as40percent of customers gather information from the Internet.A smaller but growing percentage of customers demonstrate what is called shopping behavior,or soliciting price quotations and availability information prior to the actual purchase.
The dramatic growth and power of Internet technology have greatly reduced the cost of obtaining information on features,price and availability.Consequently, customers are better equipped to extract what they want from dealerships.One of the pioneers of Internet marketing,https://www.doczj.com/doc/3a14980373.html, Inc.,is working to speed response time from its participating dealers because it has learned that a staggeringly high proportion of its customers--64percent--buy within24hours of using its service to get price and availability quotes.The Internet offers new and better ways to perform many sales and marketing functions and makes it possible for manufacturers to have more and richer two-way communications directly with consumers.It has also provided,for the rest time,the capability for channel marketing on a national or even international scale,attacking further the value of the traditional,geographically depend channel.
DEALERS STILL PART OF EQUATION
No one is suggesting,though,that auto dealers will disappear.Ironically,changes in cars and trucks themselves are making dealers more important.Consumers have more choices of brands and models than ever before.Improved durability and reliability and faster design cycles have narrowed the differences among competing products in the same category.Brand loyalty increasingly derives not from the product itself but from the total purchase and ownership experience.Numerous studies show that customer satisfaction has become a much more critical competitive
外文原文： The new advanced manufacturing technology development Abstract : This paper has presented the problems facing today's manufacturing technology, advanced manufacturing discussed in the forefront of science, and a vision for the future development of advanced manufacturing technology. Keyword：Advanced manufacturing technologies; Frontier science; Applications prospects Modern manufacturing is an important pillar of the national economy and overall national strength and its GDP accounted for a general national GDP 20%~55%. In the composition of a country's business productivity, manufacturing technology around 60% of the general role. Experts believe that the various countries in the world economic competition, mainly manufacturing technology competition. Their competitiveness in the production of the final product market share. With the rapid economic and technological development and customer needs and the changing market environment, this competition is becoming increasingly fierce, and that Governments attach great importance to the advanced manufacturing technology research. 1 .Current manufacturing science to solve problems Manufacturing science to solve the current problems focused on the following aspects : (1) Manufacturing systems is a complex systems, and manufacturing systems to meet both agility, rapid response and rapid reorganization of the capacity to learn from the information science, life science and social science interdisciplinary research, and explore new manufacturing system architecture, manufacturing models and manufacturing systems effective operational mechanism. Manufacturing systems optimized organizational structure and good performance is manufacturing system modelling, simulation and optimization of the main objectives. Manufacturing system architecture not only to create new enterprises both agility and responsiveness to the
外文翻译 英文原文 Belt Conveying Systems Development of driving system Among the methods of material conveying employed，belt conveyors play a very important part in the reliable carrying of material over long distances at competitive cost．Conveyor systems have become larger and more complex and drive systems have also been going through a process of evolution and will continue to do so．Nowadays，bigger belts require more power and have brought the need for larger individual drives as well as multiple drives such as 3 drives of 750 kW for one belt(this is the case for the conveyor drives in Chengzhuang Mine)．The ability to control drive acceleration torque is critical to belt conveyors’performance．An efficient drive system should be able to provide smooth，soft starts while maintaining belt tensions within the specified safe limits．For load sharing on multiple drives．torque and speed control are also important considerations in the drive system’s design. Due to the advances in conveyor drive control technology，at present many more reliable．Cost-effective and performance-driven conveyor drive systems covering a wide range of power are available for customers’ choices[1]. 1 Analysis on conveyor drive technologies 1．1 Direct drives Full-voltage starters．With a full-voltage starter design，the conveyor head shaft is direct-coupled to the motor through the gear drive．Direct full-voltage starters are adequate for relatively low-power, simple-profile conveyors．With direct fu11-voltage starters．no control is provided for various conveyor loads and．depending on the ratio between fu11-and no-1oad power requirements，empty starting times can be three or four times faster than full load．The maintenance-free starting system is simple，low-cost and very reliable．However, they cannot control starting torque and maximum stall torque；therefore．they are
The Competitive Dynamics in the Automotive Aftermarket: Branded Products and Private Label Products THE BUSINESS CASE Throughout the automotive aftermarket industry,senior executives are facing the reality of private brands. Similar dynamics exist outside of the automotive aftermarket and are intensifying in other sectors, such as traditional consumer goods. Also known as ―private label‖ and referred to across many consumer-oriented industries as ―store brands,‖ ―control brands‖ or ―own brands,‖ their risin g prominence has led top executives to ask: ? What issues and risks do U.S.-branded manufacturers face with respect to private brands? ? How are market forces different today than in years past? How will this landscape evolve? ? How can I better understand my operational blind spots in an increasingly competitive landscape? ? What can my management team focus on to protect and grow my brands? Where do we start? ?What are the similarities and differences between the private brand trends in the automotive aftermarket and the consumer products sector? ? What can be learned by automotive aftermarket executives from the private brand experiences in other sectors? Although answers to these questions are not simple and some market dynamics are not yet fully clear, the availability of private brands and other competitive trends are growing in the automotive aftermarket community, just as they are in many consumer product segments. One out of every three consumer products sold by one of the nation’s largest retailers is now private brand – up from one out of every five just a few years ago. With U.S. private brand sales in the grocery market surpassing well over $80 billion, for example, private brands can no longer be ignored by consumer product manufacturers. The U.S. market share of private brands in food, drug and mass merchant channels is more than 20 percent, according to industry data research firms. More than 80 percent of consumers shopping in big box, warehouse clubs and superstores frequently buy store brands and, depending on the specific product category, multiple store brands at a time. Retailers are focusing more resources on private branding to enhance margins, increase shelf velocity and expand store
High-speed milling High-speed machining is an advanced manufacturing technology, different from the traditional processing methods. The spindle speed, cutting feed rate, cutting a small amount of units within the time of removal of material has increased three to six times. With high efficiency, high precision and high quality surface as the basic characteristics of the automobile industry, aerospace, mold manufacturing and instrumentation industry, such as access to a wide range of applications, has made significant economic benefits, is the contemporary importance of advanced manufacturing technology. For a long time, people die on the processing has been using a grinding or milling EDM (EDM) processing, grinding, polishing methods. Although the high hardness of the EDM machine parts, but the lower the productivity of its application is limited. With the development of high-speed processing technology, used to replace high-speed cutting, grinding and polishing process to die processing has become possible. To shorten the processing cycle, processing and reliable quality assurance, lower processing costs. 1 One of the advantages of high-speed machining High-speed machining as a die-efficient manufacturing, high-quality, low power consumption in an advanced manufacturing technology. In conventional machining in a series of problems has plagued by high-speed machining of the application have been resolved. 1.1 Increase productivity High-speed cutting of the spindle speed, feed rate compared withtraditional machining, in the nature of the leap, the metal removal rate increased 30 percent to 40 percent, cutting force reduced by 30 percent, the cutting tool life increased by 70% . Hardened parts can be processed, a fixture in many parts to be completed rough, semi-finishing and fine, and all other processes, the complex can reach parts of the surface quality requirements, thus increasing the processing productivity and competitiveness of products in the market. 1.2 Improve processing accuracy and surface quality High-speed machines generally have high rigidity and precision, and other characteristics, processing, cutting the depth of small, fast and feed, cutting force low, the workpiece to reduce heat distortion, and high precision machining, surface roughness small. Milling will be no high-speed processing and milling marks the surface so that the parts greatly enhance the quality of the surface. Processing Aluminum when up Ra0.40.6um, pieces of steel processing at up to Ra0.2 ~ 0.4um.
Lesson 1 力学的基本概念 1、词汇： statics [st?tiks] 静力学；dynamics动力学；constraint约束；magnetic [m?ɡ＇netik]有磁性的；external [eks＇t?:nl] 外面的, 外部的；meshing啮合；follower从动件；magnitude [＇m?ɡnitju:d] 大小；intensity强度，应力；non-coincident [k?u＇insid?nt]不重合；parallel [＇p?r?lel]平行；intuitive 直观的；substance物质；proportional [pr?＇p?:??n?l]比例的；resist抵抗，对抗；celestial [si＇lestj?l]天空的；product乘积；particle质点；elastic [i＇l?stik]弹性；deformed变形的；strain拉力；uniform全都相同的；velocity[vi＇l?siti]速度；scalar[＇skeil?]标量；vector[＇vekt?]矢量；displacement代替；momentum [m?u＇ment?m]动量； 2、词组 make up of由……组成；if not要不，不然；even through即使，纵然； Lesson 2 力和力的作用效果 1、词汇： machine 机器；mechanism机构；movable活动的；given 规定的，给定的，已知的；perform执行；application 施用；produce引起，导致；stress压力；applied施加的；individual单独的；muscular [＇m?skjul?]]力臂；gravity[ɡr?vti]重力；stretch伸展，拉紧，延伸；tensile[tensail]拉力；tension张力，拉力；squeeze挤；compressive 有压力的，压缩的；torsional扭转的；torque转矩；twist扭，转动；molecule [m likju:l]分子的；slide滑动; 滑行；slip滑，溜；one another 互相；shear剪切；independently独立地，自立地；beam梁；compress压；revolve (使)旋转；exert [iɡ＇z?:t]用力，尽力，运用，发挥，施加；principle原则, 原理，准则，规范；spin使…旋转；screw螺丝钉；thread螺纹； 2、词组 a number of 许多；deal with 涉及，处理；result from由什么引起；prevent from阻止，防止；tends to 朝某个方向；in combination结合；fly apart飞散； 3、译文： 任何机器或机构的研究表明每一种机构都是由许多可动的零件组成。这些零件从规定的运动转变到期望的运动。另一方面，这些机器完成工作。当由施力引起的运动时，机器就开始工作了。所以，力和机器的研究涉及在一个物体上的力和力的作用效果。 力是推力或者拉力。力的作用效果要么是改变物体的形状或者运动，要么阻止其他的力发生改变。每一种
The development of automobile As the world energy crisis and the war and the energy consumption of oil -- and are full of energy in one day someday it will disappear without a trace. Oil is not inresources. So in oil consumption must be clean before finding a replacement. With the development of science and technology the progress of the society people invented the electric car. Electric cars will become the most ideal of transportation. In the development of world each aspect is fruitful especially with the automobile electronic technology and computer and rapid development of the information age. The electronic control technology in the car on a wide range of applications the application of the electronic device cars and electronic technology not only to improve and enhance the quality and the traditional automobile electrical performance but also improve the automobile fuel economy performance reliability and emission spurification. Widely used in automobile electronic products not only reduces the cost and reduce the complexity of the maintenance. From the fuel injection engine ignition devices air control and emission control and fault diagnosis to the body auxiliary devices are generally used in electronic control technology auto development mainly electromechanical integration. Widely used in automotive electronic control ignition system mainly electronic control fuel injection system electronic control ignition system electronic control automatic transmission electronic control ABS/ASR control system electronic control suspension system electronic control power steering system vehicle dynamic control system the airbag systems active belt system electronic control system and the automatic air-conditioning and GPS navigation system etc. With the system response the use function of quick car high reliability guarantees of engine power and reduce fuel consumption and emission regulations meet standards. The car is essential to modern traffic tools. And electric cars bring us infinite joy will give us the physical and mental relaxation. Take for example automatic transmission in road can not on the clutch can achieve automatic shift and engine flameout not so effective improve the driving convenience lighten the fatigue strength. Automatic transmission consists mainly of hydraulic torque converter gear transmission pump hydraulic control system electronic control system and oil cooling system etc. The electronic control of suspension is mainly used to cushion the impact of the body and the road to reduce vibration that car getting smooth-going and stability. When the vehicle in the car when the road uneven road can according to automatically adjust the height. When the car ratio of height low set to gas or oil cylinder filling or oil. If is opposite gas or diarrhea. To ensure and improve the level of driving cars driving stability. Variable force power steering system can significantly change the driver for the work efficiency and the state so widely used in electric cars. VDC to vehicle performance has important function it can according to the need of active braking to change the wheels of the car car motions of state and optimum control performance and increased automobile adhesion controlling and stability. Besides these appear beyond 4WS 4WD electric cars can greatly improve the performance of the value and ascending simultaneously. ABS braking distance is reduced and can keep turning skills effectively improve the stability of the directions simultaneously reduce tyre wear. The airbag appear in large programs protected the driver and passengers safety and greatly reduce automobile in collision of drivers and passengers in the buffer to protect the safety of life. Intelligent electronic technology in the bus to promote safe driving and that the other functions. The realization of automatic driving through various sensors. Except some smart cars equipped with multiple outside sensors can fully perception of information and traffic facilities
Manufacturing Engineering and Technology—Machining Serope kalpakjian；Steven R.Schmid 机械工业出版社2004年3月第1版 20.9 MACHINABILITY The machinability of a material usually defined in terms of four factors: 1、Surface finish and integrity of the machined part; 2、Tool life obtained; 3、Force and power requirements; 4、Chip control. Thus, good machinability good surface finish and integrity, long tool life, and low force And power requirements. As for chip control, long and thin (stringy) cured chips, if not broken up, can severely interfere with the cutting operation by becoming entangled in the cutting zone. Because of the complex nature of cutting operations, it is difficult to establish relationships that quantitatively define the machinability of a material. In manufacturing plants, tool life and surface roughness are generally considered to be the most important factors in machinability. Although not used much any more, approximate machinability ratings are available in the example below. 20.9.1 Machinability Of Steels Because steels are among the most important engineering materials (as noted in Chapter 5), their machinability has been studied extensively. The machinability of steels has been mainly improved by adding lead and sulfur to obtain so-called free-machining steels. Resulfurized and Rephosphorized steels. Sulfur in steels forms manganese sulfide inclusions (second-phase particles), which act as stress raisers in the primary shear zone. As a result, the chips produced break up easily and are small; this improves machinability. The size, shape, distribution, and concentration of these inclusions significantly influence machinability. Elements such as tellurium and selenium, which are both chemically similar to sulfur, act as inclusion modifiers in
汽车保险中英文对照外文翻译文献(文档含英文原文和中文翻译)
汽车保险 汽车保险是在事故后保证自己的财产安全合同。尽管联邦法律没有强制要求，但是在大多数州（新罕布什和威斯康星州除外）都要求必须购买汽车保险；在各个州都有最低的保险要求。在鼻腔只购买汽车保险的两个州，如果没有足够的证据表明车主财力满足财务责任法的要求，那么他就必须买一份汽车保险。就算没有法律规定，买一份合适的汽车保险对司机避免惹上官和承担过多维修费用来说都是非常实用的。 依据美国保险咨询中心的资料显示，一份基本的保险单应由6个险种组成。这其中有些是有州法律规定，有些是可以选择的，具体如下： 1.身体伤害责任险 2.财产损失责任险 3.医疗险或个人伤害保护险 4.车辆碰撞险 5.综合损失险 6.无保险驾驶人或保额不足驾驶人险 责任保险 责任险的投保险额一般用三个数字表示。不如，你的保险经纪人说你的保险单责任限额是20/40/10，这就代表每个人的人身伤害责任险赔偿限额是2万美元，每起事故的热身上海责任险赔偿限额是4万美元，每起事故的财产损失责任险的赔偿限额是1万美元。 人身伤害和财产损失责任险是大多数汽车保险单的基础。要求汽车保险的每个州都强令必须投保财产损失责任险，佛罗里达是唯一要求汽车保险但不要求投保人身伤害责任险的州。如果由于你的过错造成了事故，你的责任险会承担人身伤害、财产损失和法律规定的其他费用。人身伤害责任险将赔偿医疗费和误工工资；财产损失责任险将支付车辆的维修及零件更换费用。财产损失责任险通常承担对其他车辆的维修费用，但是也可以对你的车撞坏的灯杆、护栏、建筑物等其他物品的损坏进行赔偿。另一方当事人也可以决定起诉你赔偿精神损失。
Automobile Brake System汽车制动系统 The braking system is the most important system in cars. If the brakes fail, the result can be disastrous. Brakes are actually energy conversion devices, which convert the kinetic energy (momentum) of the vehicle into thermal energy (heat).When stepping on the brakes, the driver commands a stopping force ten times as powerful as the force that puts the car in motion. The braking system can exert thousands of pounds of pressure on each of the four brakes. Two complete independent braking systems are used on the car. They are the service brake and the parking brake. The service brake acts to slow, stop, or hold the vehicle during normal driving. They are foot-operated by the driver depressing and releasing the brake pedal. The primary purpose of the brake is to hold the vehicle stationary while it is unattended. The parking brake is mechanically operated by when a separate parking brake foot pedal or hand lever is set. The brake system is composed of the following basic components: the “master cylinder” which is located under the hood, and is directly connected to the brake pedal, converts driver foot’s mechanical pressure into hydraulic pressure. Steel “brake lines” and flexible “brake hoses” connect the master cylinder to the “slave cylinders” located at each wheel. Brake fluid, specially designed to work in extreme conditions, fills the system. “Shoes” and “pads” are pushed by the slave cylinders to contact the “drums” and “rotors” thus causing drag, which (hopefully) slows the c ar. The typical brake system consists of disk brakes in front and either disk or drum brakes in the rear connected by a system of tubes and hoses that link the brake at each wheel to the master cylinder (Figure). Basically, all car brakes are friction brakes. When the driver applies the brake, the control device forces brake shoes, or pads, against the rotating brake drum or disks at wheel. Friction between the shoes or pads and the drums or disks then slows or stops the wheel so that the car is braked.