2011届英语专业毕业生论文跨文化方向选题汇总
1.Culture Awareness in English Learning英语学习中的文化意识
2.Features of Tourism English and Its Translation旅游英语的特点及其翻译
3.Making Use of Resources on the Internet in English Study英语学习中网络资源
的利用
4.Body Language in English Teaching英语教学中的肢体语言
5.On Translation of English Idioms英语习语的翻译
6.Body Language and Nonverbal Communication肢体语言与非言语交际
7.Interaction in Oral English Teaching and Learning英语口语教学中的互动
8.On Developing English Reading Skills论英语阅读技能的培养
9.Extracurricular Activities and English Learning课外活动与英语学习
10.C ommunicative Approach and English Grammar Teaching交际法与英语语法教
学
11.C ulture Lead-in in Middle School English Teaching中学英语教学中的文化导入
12.P sychological Factors in English Teaching at Middle School中学英语教学中的
心理因素
13.T he Differences of Family V alues Between Chinese and Western Cultures中西文
化间家庭价值观的差异
14.T he Comparison of Chinese and Western Interpersonal Relationships中西人际关
系的比较
15.A View on the Differences Between Chinese and English Cultures with Regard to
Taboos (or Etiquette)中英文化中关于禁忌语（或礼节）方面的差异之我见16.O n Bilingual Teaching in College Classroom试论大学课堂上的双语教学
17.A Survey on Students’ Motivation of English Learning学生英语学习动机的调查
报告
18.C omparison of Euphemism in Wording of Sino-Western letters中西书信用语的
委婉语比较
19.中英电视广告中的非言语文化对比A Comparison of the Nonverbal Language
in English and Chinese Television Advertisement
20.中英平面广告中的非言语文化对比A Comparison of the Nonverbal Language
in English and Chinese Print Advertisement
21.非言语交际在中英商务谈判中的体现The Application of Nonverbal Language
in Sino-U.S. Business Negotiation
22.中美价值观对商务谈判方式的影响The Influence of Different V alues on
Sino-U.S. Business Negotiation
23.浅析中英问候语的差异A Study on the Difference of Greeting Words in English
and Chinese
24.英文服饰广告在中国全球本土化可行性研究Feasibility of Glocalizing English
Clothing and Accessories Advertisement in China
25.英文奢侈品广告在中国全球本土化可行性研究Feasibility of Glocalizing
English Luxury Goods Advertisement in China
26.英文化妆品广告在中国全球本土化可行性研究Feasibility of Glocalizing
English Cosmetics Advertisement in China
27.从情景喜剧看中西青少年价值观的异同之处A Study on the Similarities and
Differences between Western and Chinese Teenagers from Sitcoms
28.英文情景喜剧中幽默方式研究A Study on the Humor Style in English Sitcom
29.从英文综艺节目看美国人的价值观A Study on the American V alues in English
V ariety Shows
30.中英成语中的不同动物形象研究Similarities and differences in the Cultural
Connotation of Animal Words in English and Chinese Idioms
31.中英习语中的数字文化对比研究Similarities and Differences in the Cultural
Connotation of Numbers in English and Chinese Idioms
32.浅谈思维定势对英语学习的影响The Impact of Stereotype on English Learning
33.中国学生在英语课堂上的小组活动的表现研究A Study on the Group Work
Performance of Chinese Student in English class
34.浅谈如何在英语课堂上提高中国学生的跨文化交际能力The Improvement of
Chinese S tudents’ Cross-Cultural Communication Ability in English Class
35.全球化背景下对中国大学生价值观取向的探讨The V alue Orientation of
Chinese College Student Under the Circumstances of Globalization
36.从饮食文化看中西价值观的异同之处Similarities and Differences in the
Cultural Connotation of English and Chinese Food Culture
37.从中国食物的英译看中国文化对英语国家的影响The Influence of Chinese
Culture on English-speaking Countries from the Translation of Chinese Food
38.文化差异与英语写作Cultural Difference and English Writing
39.英语习语中的人名浅探Tentative analysis on names from English Idioms
40.汉英回应赞美语策略差异及原因分析An Analysis on the Different Responsive
Strategies Used by the Chinese and Westerners and the Reasons Concerned
41.从文化差异看合作原则与礼貌原则On Cooperative Principle and Politeness
Principle on the Basis of Cultural Difference
42.称赞语及其应答语的跨文化对比研究Contrastive Cross-Cultural Study of
Compliments and Compliment Responses
43.谈跨文化交际中的文化现象Cultural Phenomena in Inter-culture
Communications
44.中西体态语差异的文化透析An analysis on body language conflict between
China and Western countries
45.跨文化商务沟通中身势语的文化解读On Body Language in Intercultural
Business Communication from a Cultural Perspective
46.谈跨文化交际中的文化现象Cultural Phenomena in Inter-culture
Communications
47.跨文化交际的有效策略Effective strategies for intercultural communication
48.跨文化交际障碍产生的主要原因及对策On the Cause of Intercultural
Communicative Obstacles and Counter Measures
49.跨文化交际中的中美价值观比较——小议集体主义与个人主义
Comparison of V alues between China and American in Cross-cultural Communication: Discussion on Collectivism and Individualism
50.中英婚俗文化及差异Comparative Study of the Marriage Custom Difference
between Chinese and British Culture
51.身份和跨文化交际Identity in Cross-cultural Communication
52.口译与跨文化意识Cross-cultural A wareness in Interpretation
53.中西节日文化之比较The Comparison of Festival Cultures between China and
Western Countries
54.论李安电影的中西文化认同On the Cultural Identity between Chinese and
Western in Ang Lee’s movies
55.A Study on Culture Inputs in Integrated English Class 综合英语课堂上文化信息
植入研究
56.A Study on Culture Input in Listening Class for English Majors英语专业听力课
上文化信息植入研究
57.T he Fostering of Intercultural A wareness in Integrated English Class 综合英语教
学中跨文化意识的培养
58.T he Fostering of Intercultural Awareness in Oral Class for English Majors英语专
业口语教学中跨文化意识的培养
59.A n Analysis on the Presentation and Usage of Culture-related Information in
Integrated English Textbooks 综合英语课本文化信息表现方式与使用探讨60.A n Analysis on the Presentation and Usage of Culture-related Information in
Business Textbooks商业类型课本文化信息表现方式与使用探讨
61.A n Analysis on the Opening Paragraph of English Compositions Written by
Chinese Students 中国学生英语作文开篇手段分析
62.A n Analysis on the Concluding Paragraph of English Compositions Written by
Chinese Students中国学生英语作文结尾手段分析
63.A n Analysis on the Cultural V alue Orientation Concerning Textbooks for English
Majors 英语专业课程教材中的文化价值取向
64.A n Analysis on the Cultural V alue Orientation Concerning TEM8 Reading
Comprehension 英语专业八级考试中阅读理解题目的文化价值取向
65.A n Exploration on English Majors Interpretation of Culture Presentation in
English Poems 英语专业学生对英语诗歌文化表象的解读探讨
66.A n Exploration on English Majors Interpretation of Culture Presentation in
English Texts英语专业学生对英语课文中文化表象的解读探讨
67.T he Comparison between the Reporting Strategies in Chinese Media and English
Media中西新闻报道策略的比较
68.T he Comparison on the Diction in Chinese News Repots and English News
Report---A Case Study中英新闻中措词方式的个案研究
69.T he Comparison on the Diction in Chinese News Headlines and English
Headlines中英新闻中标题措词方式的研究
70.A Discussion on the Presentation and Function of Chinese Elements in Holly
Films 好莱坞电影中的中国元素呈现与功能探讨
71.A Discussion on the Presentation and Function of Chinese Characters in American
Movies 美国电影中的中国角色的呈现与功能探讨
72.论中美日商务谈判中的跨文化交际因素A Study on the Intercultural Factors
Among Chinese, American and Japanese Negotiation
73.论跨文化广告翻译On Cross-cultural communication on Advertisement
Translation
74.从跨文化角度看中西广告特征及翻译Features and Translation of Western and
Chinese Ads from the Perspective of Cross-cultural Theory
75.中英商务信函格式对比A comparative study on the format of Chinese and
English business letters
76.中美广告的价值观对比A comparison on Ads between China and America values
77.从《刮痧》看中西价值观差异On the Difference between Chinese and Western
V alues in Guasha
78.从《刮痧》看中西文化中的孝顺On the Cultural Difference about Filial Piety in
Guasha
79.论身势语在跨国企业的语用功能On the Pragmatic Function of Body Language
in Multinational Companies
80.空间语言在商务谈判中的应用On the Application of Spatial Language in
Business Negotiation
81.英汉文化差异与误译Chinese and English Cultural Difference and Mistranslation
82.英汉数字“一”的文化对比与翻译The Comparison and Translation of “One” in
Chinese and Western Culture
83.中英文化差异对国际商务礼仪的影响The Influences of Chinese-British
Cultural Differences on International Business Protocol
84.从集体主义和个人主义看国际商务谈判的文化差异Cultural Differences in
International Business Negotiations: from the perspective of Collectivism and Individualism
85.国际商务交流的文化障碍Cultural Barriers in International Business
Communication
86.商务沟通中的文化休克现象：问题与对策Cultural Shock in Business
Communications and Its Countermeasures
87.汉英称谓语中的文化差异Cultural Differences in Chinese and English
Address Forms
88.从跨文化角度谈汉英思维及表达方式的差异 A Cross-cultural Study on
Thinking Patterns and Expressing Modes of Chinese and English
89.跨文化交际中英汉礼貌与面子 A Study On Politeness and “Face”in
Cross-cultural Communications
90.商务信函中委婉语的跨文化研究A Cross-cultural Study of Euphemisms in
English and Chinese Business Correspondence
91.商务沟通中非言语交际的跨文化研究A Cross-cultural Study of Nonverbal
Communication in Business Context
92.从广告用语看中西文化价值观的差异Chinese and Western Culture V alues in
Advertising Language
93.中美商务谈判中的文化冲突现象与应对策略Cultural Conflicts in Sino-U.S.
Business Negotiation and Countermeasures
94.英汉姓名的跨文化研究A Cross-cultural Study of English and Chinese Names
95.中美商务谈判中的时空观的差异分析A Cross-cultural Study on Views of Time
and Space in Sino-U.S. Business Negotiations
96.中西广告文化内涵比较分析A Comparison of Cultural Connotations in Chinese
and English Advertisements
97.从中英谚语看中西方的文化差异On Chinese and English Proverbs: from a
Cross-cultural Perspective
Cases 33-36 Case 33 The prblem that Li Li has encountered during her stay in the United States are typical of those that people may face when they enter a new culture. Obviously Li Li has gone through distinct stages in the process her adaptation to the American cultural environment: honeymoon period (Letter 1), when she was fascinated and excited by almost everything in the United States and felt elated to be in the new culture; culture shock (Letter 2), when she was flooded with many problems that she had not been prepared for and became extremely homesick; initial adjustment (Letter 3), when she learned more about American culture and cultural adaptation and began to feel much better; mental isolation (Letter 4), when she felt frustrated and became even hostile towards Americans; and acceptance period (Letter 5), when she began to tralize the positive and negative aspects of the country and have a more balanced perspective about her experiences there. What she means by “I think I have finally arrived in America” in her fifth letter is that she has finally learned
商务英语专业毕业论文选题参考 1 商务英语的语言特色 2 "商务行话"在商务交流中的运用 3 商务谈判成功要素 4 商务交流意义初探 5 商务英语翻译技巧 6 涉外商务的沟通技巧 7 商标名称的翻译与策略 8 商务英语信函的用语特征分析(an analytical term features of english business correspondence ) 9 商务英语谈判中的礼貌策略研究(on the politeness strategies in english business environment ) 10 商务英语沟通中的文化因素(on cultural elements integrated into business english teaching ) 11 商务英语谈判的文化差异毕业论文参考网整理收集论文 商务英语谈判中"赞同"与"否决"句型的巧用 13 the features of business english 商务英语语言特点 14 etiquette in business activities 商务活动中商务礼仪
15 the cultural comparison in business activities 商务活动中的中西方文化差异 16 a study on problems in business letter writing 商务信函写作问题研究 17 business communication skills in a company 涉外公司商务沟通技巧 18 商号(商标、公司)名称等的翻译 19 广告英语及其翻译 20 a study of interpretation skills in english-chinese and chinese-english 商务口译技巧 21 advantages and disadvantages of students from business english major in the talent market 商务英语专业毕业生在人才市场竞争中的优势和劣势 22 中西文化差异及其翻译 23 论在线翻译对英语翻译或学习的影响 24 论文化因素对英汉翻译的影响 25 英语习语与英美文化 26 中西文化中的色彩语比较 27 towards a certain skill or principle of translation 某一翻译技巧或原则 28 translation of english idioms 习语的翻译 29 cultural factors and limitations of translation
Cross –cultural communication Thesis statement: This paper is mainly talking about the culture differences between several countries. Outline: Chapter 1: Language and culture in communication Chapter2: Culture shock Chapter3: What’s in a name? Chapter4: Social interaction Chapter 5: Roles and relations Chapter6: Non-verbal communication Chapter 7: In other words. Chapter 8: From a primitive Tribe to a Global Village Conclusion Chapter 1: Language and culture in communication There is no denying the fact that out daily lives depend largely on communication, without it we can’t know each other. So, we should come to realize that communication is of great importance. What is communication? In total, communication can be divided into two parts; they are verbal communication and non-verbal communication. However, different people hold different opinions about communication. In general, if there is communication, there must have 4 cases: there are at least two or more people, some contact between communicators, a language shared by communicators, an exchange of information has taken place. I just take the fist one for example. Suppose there is one person, there can’t be communication. Otherwise, he may talk to himself. Communication not just exist in human-beings There are five kinds of communications they are human communication, animal communication, human-animal communication, human machine communication, machine communication. So, Animals and machines can also communicate with each other. For human beings, how can we communicate with each other? Experts say that there are various kinds of communication. Nowadays, there are different kinds of tools for us to communicate .For people we can use telephone and computer to communicate with each other. By them, finally we can receive message. What is social situation? When there are two or more people gather to do a job or an activity, then it creates a social situation. That is to say, an individual working alone can not constitute a social s A social situation may have two definitions. One is given by the community, and the other by the participants. Finally, we should notice that being polite plays a crucial role in
Unit 1 Communication Across Cultures Reading I Intercultural Communication：An Introduction Comprehension questions 1. Is it still often the case that “everyone?s quick to blame the alien” in the contemporary world? This is still powerful in today‘s soci al and political rhetoric. For instance, it is not uncommon in today‘s society to hear people say that most, if not all, of the social and economic problems are caused by minorities and immigrants. 2. What?s the difference between today?s intercultural contact and that of any time in the past? Today‘s intercultural encounters are far more numerous and of greater importance than in any time in history. 3. What have made intercultural contact a very common phenomenon in our life today? New technology, in the form of transportation and communication systems, has accelerated intercultural contact; innovative communication systems have encouraged and facilitated cultural interaction; globalization of the economy has brought people together; changes in immigration patterns have also contributed to intercultural encounter. 4. How do you understand the sentence “culture is everything and everywhere”? Culture supplies us with the answers to questions about what the world looks like and how we live and communicate within that world. Culture teaches us how to behave in our life from the instant of birth. It is omnipresent. 5. What are the major elements that directly influence our perception and communication? The three major socio-cultural elements that directly influence perception and communication are cultural values, worldview (religion), and social organizations (family and state). 6. What does one?s family teach him or her while he or she grows up in it? The family teaches the child what the world looks like and his or her place in that world. 7. Why is it impossible to separate our use of language from our culture? Because language is not only a form of preserving culture but also a means of sharing culture. Language is an organized, generally agreed-upon, learned symbol system that is used to represent the experiences within a cultural community. 8. What are the nonverbal behaviors that people can attach meaning to? People can attach meaning to nonverbal behaviors such as gestures, postures, facial expressions,eye contact and gaze, touch, etc. 9. How can a free, culturally diverse society exist? A free, culturally diverse society can exist only if diversity is permitted to flourish without prejudice and discrimination, both of which harm all members of the society. Reading II The Challenge of Globalization Comprehension questions 1. Why does the author say that our understanding of the world has changed? Many things, such as political changes and technological advances, have changed the world very rapidly. In the past most human beings were born, lived, and died within a limited geographical area, never encountering people of other cultural backgrounds. Such an existence, however, no longer prevails in the world. Thus, all people are faced with the challenge of understanding this changed and still fast changing world in which we live.
大学英语跨文化交际案例分析 Case 2 (P8) White Dress 女王的白色长裙:Case analysis: The Indian women might think the wedding ceremony is a funeral if they see the western bride in white gown. The case reflects the similes and metaphors in the text. 案例分析:印度女人可能觉得婚礼是一个葬礼,如果他们看到西方的新娘的白色礼服。这个案例反映了明喻和隐喻在文本。 Culture is like an iceberg: we can identify the color of the dress worn by women in different cultures, but we do not know the values underneath. Culture is like the water a fish swims in: people wear dress of different colors for different context but they usually take it for granted and never ask why . 文化是 像冰山:我们可以辨认颜色衣服的妇女所穿不同的文化,但我们不知道下面的值。文化是像水鱼游 在: 人们穿不同颜色的衣服为不同的上下文, 但他们通常是理所当然的,从不问为什么。 Case 4 (P18) Coconut-skating 椰子-溜冰:Case analysis: The case reflects the characteristics of culture. We Can tell from the CaSe that CUItUre is PerVaSiVe and it 案例分析Ie 这个e事件反映了文化 的特点。我们可以告诉从案件,文化是普遍的,这是学习。 People may invent different ways for things even as simple as the issue of floor moping. The Philippine woman must have learned this way of mopping from her own culture. 人们可能发明东西 甚至不同的方式为这样简单的问题的地板闷闷不乐。菲律宾女人必须学习这种方式从她自己的文化的拖地。 Case 7 (P30) Clean UP the Bathroom! 清理浴室!:CaSe analySiS: CUltUral differenCeS deCide the two StUdentS are going to CommUniCate in different wayS. 案例分析:文化差异决定这两个学生要沟通的方式不同。 The Chinese student wants the American student to understand the underlying means of his words, but the American student is used to the direct style of communication. This is decided by culture. In Chinese culture, people want to save face of both themselves and others, so they would not express their ideas directly. However, in the United States, unless you express yourself clearly and directly, the OtherS CannOt Understand you.中国学生想要美国学生理解底层的手段，他的话,但是美国学生用来 直接的交流方式。这是由文化决定的。在中国文化中,人们想要挽回面子的两个自己和他人,所以 他们不会直接表达自己的想法。然而,在美国,除非你清楚地表达自己,别人不能直接理解你。 Case 8 (P34) She HaS Three HandS 她有三个指针:ThiS CaSe Can refleCt the different CommUniCation StyleS between ChineSe and CanadianS. In weStern CUltUreS, CommUniCation iS the meanS of tranSmitting ideaS. WeStern PeoPle USUally CommUniCate direCtly with eaCh other. 这种情况下可以反映出不同的沟通方式在中国和加拿大人。在西方文化中,沟通是传播方式的想法。西方的人们通常直接彼此通信。 That is why the Canadian in this Case says what is in his mind direCtly in frOnt Of the Chinese wOman withOut hiding anything. While Chinese Culture stresses harmOny and emphasizes the relatiOnships between the COmmuniCatOrs. Chinese peOple view COmmuniCatiOn as a prOCess where all parties are searChing tO develOp and maintain a sOCial relatiOnship. SO the Chinese wOman in this Case tries nOt tO argue With the Can adia n face to face to keep the “ harm OnioUS relati On Sh这就是为什betwee n them. 么加拿大在这种情况下说什么是在他的脑海里的正前方的中国女人没有隐瞒任何事。虽然中国 文化强调和谐,强调了沟通者之间的关系。中国人民视图通信作为一个过程,各方正在寻求开发和维护一个社会关系。所以中国女人在这种情况下努力不认为与加拿大面对面保持“和谐关系”他们。 Case 12 (P57) Why Don‘ tYou Eat the Pizza? 你为什么不吃比萨饼?: This case can reflect the problems appearing during intercultural communication and how ignoring cultural differences can affect communication. 种情况下可以反映
期末考试范围 ? 1. 阅读理解2篇（20%） ? 2. 选词填空：15个句子（15个备选项，课后的key concepts,概念的词为主。（15%） ?eg: ———the belief that any individual, no matter how poor, can achieve wealth and fame through diligence and virtue. ? 3. 简答题：课后comprehension questions和case study( 课内或者稍微改动的）。（25%） 4. 实用写作：一封信什么的（格式）（10%） 5. 写作：给出某个文化现象观点，运用所学文化差异进行评论 （comment)。（30%） 如: 说给一个关于教育的话题（文化现象），我们要用所学的中 美教育差异进行评论，议论文形式。 价值观，家庭观，社会关系朋友观，饮食观，教育观，时间观等 篇目：Unit1: A B C Unit2 A Unit3 A B Unit5A Unit6A Unit7 A Unit10 B Unit1 A Key concepts reservation: 谦逊的coldness: 冷静的 modesty：谦虚的 humor：幽默的 sportsmanship：运动员精神 Q1、what is a reserved person like? Answer: A reserved person is one who does not talk very much to strangers, does not show much emotion, and seldom gets excited. Q2、what is the character of the Englishmen? Answer: reserved 、humor、modesty、cold、sportsmanship. Q3、what is sportsmanship? Answer: sportsmanship is the ability to practice a sport according to its rules, while al so showing generosity to one’s opponent and good temper in defeat. Case study Q、What made the British feel quite unhappy in this situation?
学号：20125061824 商务英语写作论文 学院：外国语学院 专业：商务英语 年级： 2 0 1 2 级 姓名：胜男 论文题目：Implication of Cultural Differences on International Business Negotiations 指导教师：李晶漪职称：副教授成绩： 2014 年6 月19 日
Contents Abstract (3) Key words (4) 摘要 (4) 关键词 (4) 1.Introduction (4) 2. Types of Culture Differences (5) 2.1 Value View (5) 2.2. Negotiating Style (5) 2.3. Thinking Model (6) 3. Impact of Cultural Differences on International Business Negotiations (6) 3.1Impact of Value Views Differences on International Business Negotiations (7) 3.2 Impact of Negotiating Style Differences on International Business Negotiations (7) 3.3 Impact of Thinking Model Differences on International Business Negotiation8 4. Coping Strategy of Negotiating across Cultures (9) 4.1 Making Preparations before Negotiation. (9) 4.2 Overcoming Cultural Prejudice (10) 4.3 Conquering Communication Barriers (10) 5. Conclusion (11) Bibliography (12)
Case 1 Girl-ness As a visiting professor in an American university, Zhang Hua was invited to give a lecture to a group of American students. He talked about university students in China. During the question-and-answer period after the lecture, one female s tudent asked a question that surprised Zhang Hua. “When you talked about female students, you referred to them as girls. Why?” “Because they are girls. That’s what they are called,” Zhang Hua tried to answer, but he knew he did not really understand the in tent of the question. “ I don’t quite understand your question, I’m afraid.” “In the States, we call ourselves ‘ women’ if we’re old enough to go to the university. Calling us ‘girls’ is insulting.” Do Chinese female college students prefer to be called women? Case 2 Many years ago, a Chinese man showed a photo of his wife to some American visitors. Out of courtesy, they all said,” She is very beautiful.” Also out of courtesy, the man replied with what he would have done in Chinese under the circumstance,” Where! Where!” Quite taken aback, nobody said anything for a moment, until the most ingenious one among the visitors, taking another look at the photo, said, “Oh, everywhere!” What did the Chinese intend to mean by replying with “ Where! Where!”? Case 1 Girl-ness As a visiting professor in an American university, Zhang Hua was invited to give a lecture to a group of American students. He talked about university students in China. During the question-and-answer period after the lecture, one female student asked a question that surprised Zhang Hua. “When you talked about female students, you referred
如何培养英语跨文化交际能力 中宁五中张永宏 摘要：本文通过分析我国英语教学现状，探索英语教学中培养跨文化交际能力的必要性，具体分析“跨文化交际能力”的三大组成，思考培养英语跨文化交际能力的具体方法。 关键词：跨文化交际语义文化语用文化 多年来，我国的英语教学主要采用传统的教学方法，即传统的听说法“with its end less and mind-numbing repetitive drills”和古老的以教师为中心的语法—翻译法。教师往往只注重学生语言形式的正确与否或使用是否流畅，而较少注重结合语言使用的场合来培养学生综合运用的能力。学生在这种教学模式下，经过十几年的英语学习，即使是有些成绩很好的学生也不能用所学的英语同外国人进行有效地交流。为了改变这种现状，人们必然对英语教学提出新的要求。而跨文化交际能力的培养却能在一定程度上弥补传统教学的这种缺陷。 首先，何为跨文化交际呢？“跨文化交际”的英语名称是“intercultural communication”或“cross-cultural communication”，它既指本族语者与非本族语者之间的交际，也指任何在语言和社会文化背景方面有差异的人们之间的交际。由于不同的民族所处的生态、物质社会及宗教等环境的不同，因而各自的语言环境产生了不同的社会文化、风土人情和语言习惯等诸语境因素，造成人们不同的说话方式或习惯话语。这就可能使交际双方对对方的话语做出不准确地推论，从而产生冲突、误会或交际的故障。 跨文化交际能力就是针对文化冲突提出来的，它是一种在理解、掌握外国文化知识与交际技能的基础上，灵活处理跨文化交际中出现的实际问题的能力。 一、英语教学中培养跨文化交际能力的必要性。 1、近年来, 随着改革开放步伐的加快, 对外交往日益频繁, 国与国之间的交流也越来越 广泛, 特别是社会信息化提高, 国际互联网的开通使更多的人足不出户便涉及到跨 文化交际。中国成功地加入WTO后，国际市场对能用英语熟练有效地交际的复合型人才的大量需求给外语教学提出了新的挑战，所以培养跨文化交际能力有其现实意义。 2、培养跨文化交际能力有助于我们要打破以往“就语言教语言”的模式，把交际因素引 进到英语教学中来，在英语教学过程中揭示那些隐伏在语言背后的，易引起误会和冲突的文化因素。掌握语言不只是掌握语法、音位和语义规则，还必须考虑到外国社会文化背景造成的语言之外的规则。 3、培养跨文化交际能力有利于处理好语言和文化的关系。语言和文化是不可分割的，二 者相互依存、相互影响。语言是文化的载体，又是文化的重要组成部分，也是文化的
《英语跨文化交际》课程教学大纲 课程编号：1233201 课程名称：英语跨文化交际 总学时：16学时 试验或上机学时：无 先修课及后续课：先修课：涉外礼仪 一、课程说明 1.课程性质：本课程是继《涉外礼仪》之后的专业必修课。 2.教学目标及意义： 本课程是与专业基础课同时开设的专业课，旨在通过学习跨文化交际基础理论，结合涉外礼仪实践，分析跨文化交际案例，提高跨文化交际意识，并在语言学习的同时，更多关注相关国家的文化，特别是通过与本族文化的对比，提高跨文化交际能力。 3. 教学内容与教学要求： 英语专业教学大纲强调，在语言学习过程中要培养学生的跨文化交际意识，增强对文化差异的敏感性和宽容性，提高处理跨文化交际冲突的灵活性，即跨文化交际能力。 跨文化交际能力包括语言运用能力，相关国家文化知识以及相关专业的能力和交流能力。通常认为语言运用能力特指外语知识和外语技能，忽视了学习者对目的语国家的文化知识的要求，特别是灵活运用已有的本国和目的国的相同之处，相似之处和差异进行跨文化交流的能力。 交际的主要媒介是语言但语言并非唯一的媒介。诸多非语言手段，如手势，面部表情，时间和空间的使用等，都具有重要的交际功能。而任何交际，无论是语言的还是非语言的，都是在特定文化环境中进行的，必然受到该文化中价值观念、思维方式、传统习惯、交往规约等的影响和制约。因此，这些文化内涵也是交际能力的重要组成部分。 不同文化之间，在方方面面都存在明显的差异。实践证明，文化背景不同的人进行交际时，这些差异常常成为障碍。要减少此类交际障碍，促成有效交流，跨文化意识与跨文化交际能力必不可少。 任何人都生活在特定的文化之中，思想、语言、行为等都受到该文化的影响与支配。 文化意识即指对此有清醒的认识。跨文化意识首先涉及对文化多元的认识。对文化而言，既有国别文化的不同，一国之内亦有主流文化与种种亚文化之分，同时个体间的差异也不容忽视。因此，不能理所当然地以本文化的规则来评价不同文化背景人的交际行为。 其次，不同文化间既有异（个性），也有同（共性），要辩证的看待文化。另外，应该树立文化平等观。文化没有高低优劣之分，跨文化交际目的是理解和沟通，促进各民族间的长期友谊和共同发展，在培养文化意识和跨文化意识的同时，还要认真思考汉语与英语文化在主要方面的异同之处，分析跨文化交际中可能出现的问题及其对应策略。 本课程以语言学习为前提，强调在语言学习的过程中提高利用外语进行跨文化交际的能力，通过对交际与语言，语言与文化，文化与价值观的学习和讨论，提高跨文化交际意识；通过对文化现象的思考和讨论，反思语言学习过程，增加对文化差异的敏感性； 通过课堂活动和案例学习，提高跨文化交际意识和能力，达到有效交流的目的。 4. 教学重点和难点： 本课程内容包括：交际与文化，语言与文化，文化与价值观，语言交际和非语言交际，
Case 2: White Dress Case analysis: The Indian women might think the wedding ceremony is a funeral if they see the western bride in white gown. The case reflects the similes and metaphors in the text. Culture is like an iceberg: we can identify the color of the dress worn by women in different cultures, but we do not know the values underneath. Culture is like the water a fish swims in: people wear dress of different colors for different context but they usually take it for granted and never ask why. 白色的裙子 案例分析:印度女人可能认为婚礼是一个葬礼,如果他们看到西方新娘白色礼服。案例反映了明喻和隐喻的文本。文化就像一座冰山:我们可以识别妇女所穿的衣服的颜色在不同的文化,但是我们不知道下面的值。文化就像水中的鱼游:人们穿着不同颜色的不同的背景,但他们通常是理所当然,从不问为什么。Case 4: Coconut-skating Case analysis: The case reflects the characteristics of culture. We can tell from the case that culture is pervasive and it’s learned. People may invent different ways for things even as simple as the issue of floor moping. The Philippine woman must have learned this way of mopping from her own culture. Coconut-skating 案例分析:这一事件反映出文化的特点。我们可以告诉从文化无处不在的情况下学习。人们甚至可以创造不同的东西一样简单的问题地板闷闷不乐。菲律宾女人必须学会了这样的擦自己的文化。 Case 12: Why Don’t You Eat the Pizza? This case can reflect the problems appearing during intercultural communication and how ignoring cultural differences can affect communication. In Malaysia, where most people are Muslims, people think the left hand is used only for cleaning the body and thus it is dirty and can not be used to pass food. Knowing nothing about the cultural difference, the American student puts himself in an embarrassing situation. 你为什么不吃比萨吗? 这种情况下可以反映出跨文化交流中出现的问题,忽略文化差异如何影响沟通。在马来西亚,大多数人都是穆斯林,人们认为左手是仅用于清洗身体,因此它是脏的,不能用来传递食物。任何了解文化差异,美国学生把自己在一个尴尬的局面。 Case 21: A Danish Woman in New Y ork This case can reflect assuming similarity instead of difference. When communicating with pe ople from another culture, one is likely to regard and treat other people as “his people” and to assume there must be only one way of doing things: that is “his way”. In this case, the Danish woman assumes that her behavior of leaving the baby alone, which is common in Denmark, is also appropriate in New York. Here, she assumes what is suitable in her own culture is also indisputable in another culture. That is why the small conflict happens. 一个丹麦的女人在纽约