Advertising教案
● task writing an advertisementthat is why we are considering designing
a new package our chocolate bar as well. （p13）这也是我们考虑重新包装巧克力块的原因。consider 1. vi. & vt. (possibility) to spend time thinking about a possibility or making a decision:don't make any decisions before you've considered the matter.[+ question word] have you considered what you'll do if you don't get the job?[+ ing form of verb] we're considering selling the house.she's being considered for the job.i'd like some time to consider before i make a decision.2. vt. (care about) to care about or respect other people or their feelings and wishes:have you considered your mother and how she's going to feel about you leaving?she never considers anyone but herself - she's totally selfish!3. vt. [often + object + (to be) + noun or adjective] (opinion) to believe someone or sth. to be, or think of them as:he is currently considered (to be) the best british athlete.we don't consider her suitable for the job.[passive + object + to infinitive] it is considered bad manners in some cultures to speak with your mouth full of food.i consider myself lucky that i only hurt my arm in the accident.do you consider him a friend of yours?[+ (that)] she considers (that) she has done enough to help already.it is generally considered unwise to give a child whatever he or she wants.4. vt. (subject/fact) to give attention to a particular subject or fact when judging sth. else:you've got to consider the time element when planning the whole project.[+ question word] if you consider how long he's been learning the piano, he's not very good.consideration 1. n. [u] when you think about sth. carefully:after some consideration, we've decided to sell the house.the whole matter needs (to be given) careful consideration. 2. n. [u] when you are kind to people or think about their feelings:you've got no consideration for others!could you turn your music
down and show a little consideration for the neighbours!we didn't publish the details, out of consideration for the victim's family.3. n. [c or u]it may be fairly cheap to buy, but you've got to take into consideration the money you'll spend on https://www.doczj.com/doc/322161011.html,fort/safety is an important consideration.considerate adj. kind and helpful:it wasn't very considerate of you to drink all the milk.note: the opposite is inconsiderate.considering prep., conj., adv. used to mention a particular condition or fact about sth., usually a disadvantageous one:3
2019-11-06
● task writing an advertisementthat is why we are considering desig ning
a new package our chocolate bar as well. （p13）这也是我们考虑重新包装巧克力块的原因。consider 1. vi. & vt. (possibility) to spend time thinking about a possibility or making a decision:don't make any decisions before you've considered the matter.[+ question word] have you considered what you'll do if you don't get the job?[+ ing form of verb] we're considering selling the house.she's being considered for the job.i'd like some time to consider before i make a decision.2. vt. (care about) to care about or respect other people or their feelings and wishes:have you considered your mother and how she's going to feel about you leaving?she never considers anyone but herself - she's totally selfish!3. vt. [often + object + (to be) + noun or adjective] (opinion) to believe someone or sth. to be, or think of them as:he is currently considered (to be) the best british athlete.we don't consider her suitable for the job.[passive + object + to infinitive] it is considered bad manners in some cultures to speak with your mouth full of food.i consider myself lucky that i only hurt my arm in the accident.do you consider him a friend of yours?[+ (that)] she considers (that) she has done enough to help already.it is generally
considered unwise to give a child whatever he or she wants.4. vt. (subject/fact) to give attention to a particular subject or fact when judging sth. else:you've got to consider the time element when planning the whole project.[+ question word] if you consider how long he's been learning the piano, he's not very good.consideration 1. n. [u] when you think about sth. carefully:after some consideration, we've decided to sell the house.the whole matter needs (to be given) careful consideration. 2. n. [u] when you are kind to people or think about their feelings:you've got no consideration for others!could you turn your music down and show a little consideration for the neighbours!we didn't publish the details, out of consideration for the victim's family.3. n. [c or u]it may be fairly cheap to buy, but you've got to take into consideration the money you'll spend on https://www.doczj.com/doc/322161011.html,fort/safety is an important consideration.considerate adj. kind and helpful:it wasn't very considerate of you to drink all the milk.note: the opposite is inconsiderate.considering prep., conj., adv. used to mention a particular condition or fact about sth., usually a disadvantageous one:3
2019-11-06
● task writing an advertisementthat is why we are considering designing
a new package our chocolate bar as well. （p13）这也是我们考虑重新包装巧克力块的原因。consider 1. vi. & vt. (possibility) to spend time thinking about a possibility or making a decision:don't make any decisions before you've considered the matter.[+ question word] have you considered what you'll do if you don't get the job?[+ ing form of verb] we're considering selling the house.she's being considered for the job.i'd like some time to consider before i make a decision.2. vt. (care about) to care about or respect other people or their feelings and wishes:have you
considered your mother and how she's going to feel about you leaving?she never considers anyone but herself - she's totally selfish!3. vt. [often + object + (to be) + noun or adjective] (opinion) to believe someone or sth. to be, or think of them as:he is currently considered (to be) the best british athlete.we don't consider her suitable for the job.[passive + object + to infinitive] it is considered bad manners in some cultures to speak with your mouth full of food.i consider myself lucky that i only hurt my arm in the accident.do you consider him a friend of yours?[+ (that)] she considers (that) she has done enough to help already.it is generally considered unwise to give a child whatever he or she wants.4. vt. (subject/fact) to give attention to a particular subject or fact when judging sth. else:you've got to consider the time element when planning the whole project.[+ question word] if you consider how long he's been learning the piano, he's not very good.consideration 1. n. [u] when you think about sth. carefully:after some consideration, we've decided to sell the house.the whole matter needs (to be given) careful consideration. 2. n. [u] when you are kind to people or think about their feelings:you've got no consideration for others!could you turn your music down and show a little consideration for the neighbours!we didn't publish the details, out of consideration for the victim's family.3. n. [c or u]it may be fairly cheap to buy, but you've got to take into consideration the money you'll spend on https://www.doczj.com/doc/322161011.html,fort/safety is an important consideration.considerate adj. kind and helpful:it wasn't very considerate of you to drink all the milk.note: the opposite is inconsiderate.considering prep., conj., adv. used to mention a particular condition or fact about sth., usually a disadvantageous one:3
2019-11-06
● task writing an advertisementthat is why we are considering designing
a new package our chocolate bar as well. （p13）这也是我们考虑重新包装巧克力块的原因。consider 1. vi. & vt. (possibility) to spend time thinking about a possibility or making a decision:don't make any decisions before you've considered the matter.[+ question word] have you considered what you'll do if you don't get the job?[+ ing form of verb] we're considering selling the house.she's being considered for the job.i'd like some time to consider before i make a decision.2. vt. (care about) to care about or respect other people or their feelings and wishes:have you considered your mother and how she's going to feel about you leaving?she never considers anyone but herself - she's totally selfish!3. vt. [often + object + (to be) + noun or adjective] (opinion) to believe someone or sth. to be, or think of them as:he is currently considered (to be) the best british athlete.we don't consider her suitable for the job.[passive + object + to infinitive] it is considered bad manners in some cultures to speak with your mouth full of food.i consider myself lucky that i only hurt my arm in the accident.do you consider him a friend of yours?[+ (that)] she considers (that) she has done enough to help already.it is generally considered unwise to give a child whatever he or she wants.4. vt. (subject/fact) to give attention to a particular subject or fact when judging sth. else:you've got to consider the time element when planning the whole project.[+ question word] if you consider how long he's been learning the piano, he's not very good.consideration 1. n. [u] when you think about sth. carefully:after some consideration, we've decided to sell the house.the whole matter needs (to be given) careful consideration. 2. n. [u] when you are kind to people or think about their feelings:you've got no consideration for others!could you turn your music down and show a little consideration for the neighbours!we didn't publish the details, out of consideration for the victim's family.3. n. [c or u]it
may be fairly cheap to buy, but you've got to take into consideration the money you'll spend on https://www.doczj.com/doc/322161011.html,fort/safety is an important consideration.considerate adj. kind and helpful:it wasn't very considerate of you to drink all the milk.note: the opposite is inconsiderate.considering prep., conj., adv. used to mention a particular condition or fact about sth., usually a disadvantageous one:3
2019-11-06
● task writing an advertisementthat is why we are conside ring designing
a new package our chocolate bar as well. （p13）这也是我们考虑重新包装巧克力块的原因。consider 1. vi. & vt. (possibility) to spend time thinking about a possibility or making a decision:don't make any decisions before you've considered the matter.[+ question word] have you considered what you'll do if you don't get the job?[+ ing form of verb] we're considering selling the house.she's being considered for the job.i'd like some time to consider before i make a decision.2. vt. (care about) to care about or respect other people or their feelings and wishes:have you considered your mother and how she's going to feel about you leaving?she never considers anyone but herself - she's totally selfish!3. vt. [often + object + (to be) + noun or adjective] (opinion) to believe someone or sth. to be, or think of them as:he is currently considered (to be) the best british athlete.we don't consider her suitable for the job.[passive + object + to infinitive] it is considered bad manners in some cultures to speak with your mouth full of food.i consider myself lucky that i only hurt my arm in the accident.do you consider him a friend of yours?[+ (that)] she considers (that) she has done enough to help already.it is generally considered unwise to give a child whatever he or she wants.4. vt. (subject/fact) to give attention to a particular subject or fact when
U n i t5I n s i d e A d v e r t i s i n g Teaching aims: （教学目标） 1. To comprehend the passage and improve the reading skills. 2. To express different views of an argument. 3. To learn about how advertisements work and avoid being controlled by ads. Important points:（重点、难点） 1. Comprehension of the text. 2. Knowledge accumulation of advertising. 3. Useful words and expressions. Teaching procedure:（教学过程） I. Warming up Please enjoy a video and some pictures and answer some questions. 1. Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more? 2. What are the features(特征) of ads? 3. Where can you see ads? 设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。 II. Fast reading 1. The purpose of the passage is to __________. A. inform us of the fact that there are many advertisements in or daily life. B. help us understand how ads work and avoid being controlled by them. C. tell us how effective ads are D. show us how effective ads can be made 2. Scan the headings of each section and get a general understanding of the text. Sum up the main idea of each section
Advertising教案 高一牛津英语4模块第二学期期末复习学案 4模块Unit1Advertising 重点短语 .beawareof知道，明白，意识到 2.playtrickson欺骗，捉弄 3.believein 信任，相信 4.beboredwith对……感到厌倦 5.appealto迎合，对……有吸引力 6.tricksbintodoingsth诱使某人做某事 7.besatisfiedwith对……感到满意 8.beusedto对……习以为常，习惯于 9.fallfor上……的当，受……骗 0.dealwith处理，对付 https://www.doczj.com/doc/322161011.html,mitsuicide/acrime自杀/犯罪 2.beintendedfor为……而打算 3.beconcernedwith对……关心 4.getsthacross传达 5.beparticularabout对……挑剔 6.softdrink软饮料
https://www.doczj.com/doc/322161011.html,eupwith提出，拿出 8.accordingto根据 9.agreewithsb.onsth.同意某人的意见 20.holdone’sbreath屏住呼吸 21.inpublic在公共场所 22.atone’sservice听候某人吩咐，为某人服务 23.curesb.ofadisease治愈某人的病 24.beproudof以……感到自豪 25.evenif即使 26.atalowprice以低价格 27.bepopularwith受某人欢迎 28.seniorhigh高中 29.beofgood/highquality高质量 30.beonsale在销售中 31.makeanannouncement宣布 32.keepawayfrom远离 33.Nocomments不加评论，无可奉告 34.badbreath口臭 35.besimilarto和……相似 36.upto（数量，程度等）达到 37.inparticular尤其，特别 38.introduce……to……向……作介绍
课程单元教学设计首页 课程课题：Unit 1 Advertising——Period 1 Welcome to the unit 授课 教师 授课班级学时数2授课 日期 年月日教学地点 教学目标Knowledge 1. To enjoy some beautiful advertisements and have a general idea of advertisements. 2. To talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes. 3. To get involved in the discussion and practice spoken English. Ability 1. Encourage the students to discuss about advertisements. 2. Students can get a better understanding of advertisements. Emotion Students are expected to practise their spoken English and share opinions with others by actively participating in the designed activities. 教学重点难点1. To talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes. 2.Encourage the students to communicate with classmates. 教学手段与方法1. Discussion in pairs or in groups. 2. Task-based in-class activities. 3. Explanations of some language points. 教学 准备 A tape recorder and the multimedia. 参考资料《牛津高中英语》（教师用书）《牛津高中英语》课课练 教学反思
Advertising教案 ● task writing an advertisementthat is why we are considering designing a new package our chocolate bar as well. （p13）这也是我们考虑重新包装巧克力块的原因。consider 1. vi. & vt. (possibility) to spend time thinking about a possibility or making a decision:don't make any decisions before you've considered the matter.[+ question word] have you considered what you'll do if you don't get the job?[+ ing form of verb] we're considering selling the house.she's being considered for the job.i'd like some time to consider before i make a decision.2. vt. (care about) to care about or respect other people or their feelings and wishes:have you considered your mother and how she's going to feel about you leaving?she never considers anyone but herself - she's totally selfish!3. vt. [often + object + (to be) + noun or adjective] (opinion) to believe someone or sth. to be, or think of them as:he is currently considered (to be) the best british athlete.we don't consider her suitable for the job.[passive + object + to infinitive] it is considered bad manners in some cultures to speak with your mouth full of food.i consider myself lucky that i only hurt my arm in the accident.do you consider him a friend of yours?[+ (that)] she considers (that) she has done enough to help already.it is generally considered unwise to give a child whatever he or she wants.4. vt. (subject/fact) to give attention to a particular subject or fact when judging sth. else:you've got to consider the time element when planning the whole project.[+ question word] if you consider how long he's been learning the piano, he's not very good.consideration 1. n. [u] when you think about sth. carefully:after some consideration, we've decided to sell the house.the whole matter needs (to be given) careful consideration. 2. n. [u] when you are kind to people or think about their feelings:you've got no consideration for others!could you turn your music
精品教学教案设计| Excellent teaching plan 教师学科教案[ 20–20学年度第__学期] 任教学科： _____________ 任教年级： _____________ 任教老师： _____________ xx市实验学校
Unit 5 Inside advertising教学案 Teaching aims and demands 类别课程标准要求掌握的项目 话 Talking about advertising and advertisements ； ways to make effective ads ； advertising 题 controls 词 Billboard casual garment advertiser advert inform association target basis technique lane 汇 feature conscience worthy corporation budget expense broadcast rely visual generate response stereo refresh partly murder suitcase sheet actress typist spokesman fluent hostess invitation appoint chairman raise dial operator litre mature fashion misleading ethical dishonest alcoholic tobacco ban promote immoral decent ethics offending beware consumer trustworthy Turn ? into fit in( to) rely on have no use for 功 表达不同观点 (Expressing different views of an argument) 能You are quite right.I ’ m afraid I can’ t accept that. I quite agree with you.I wouldn ’ t say that. I think so ， too.Not really. I see your point ， but ? .That ’ s not how I see it. That ’ s ridiculous.I ’ m afraid I have a different opinion. Not at all.No problem.No way.
评优课教案 Unit 9 Reading A Advertising 栾城县职业技术教育中心苏哲 Unit 9 Reading Advertising Teaching goals 教学目标 1. Target language目标语言： 重点词汇和短语
Advertise, advertising, advertisement (ad), promotion, be used to, be to do, by means of, a great deal of, it be said that…, more or less, play an important role in, in fact, make sure 2. Ability goals能力目标 Enable the students to talk about advertising and advertisements. 3. emotional goals 情感目标 Help the students learn how to understand advertisement. Let them be honest and have the sense of social responsibility. Teaching important points教学重点 1.How to find the topic sentence of the paragraph. 2.The main words and expressions. Teaching difficult points教学难点 1.how to improve the students’ reading ability 2.help the student master the use of “ be used to”, “a great deal of ”and “ It be said that…” Teaching methods教学方法: Teaching and Discussion. CAI Step 1: revision and leading in 1. let’s match the words with its means. 2. Let Ss enjoy some good advertisement. T: Do you like something because of the advertisement? Step 2 Skimming Ask the Ss to read the text fast and find the topic sentence or the main idea of each paragraph. Each group must tell the topic sentence or the main idea of one
课前学习： 翻译下列短语： 分数、小数和百分数 趋势、范围和限度 在高峰一张条形表 采访表相关问题 时髦音乐互动多彩 肯定与否定祁使与感叹 后悔做某事多达 对…感到惊讶令人回味 对……感到厌烦评论 为了…利益发起系列广告 社会关注打动某人 目标受众心中想着 决心做某事投合某人 关心担心把…讲清楚 使……构成整体提出一个口号 翻译下列句子： 1与单个广告不同的是，系列广告是指运用各种形式的广告将商品推向特定群体的一组协调好的广告活动。 2你得确切地知道你想传递给人们的信息是什么，你又想让他们做什么，这很重要。 3要始终迎合受众的反应，这很重要。 4选择广告方式的主要依据是目标受众，以及何种广告最能被这一特定群体所接受。 课堂学习 1 design dresses /the National Stadium 设计服装/国家体育馆 design a plot for one’s new novel为新小说拟定情节a perfect crime 筹划一个天衣无缝的犯罪the well paper design 墙纸的图案 be of poor design 设计很差 have designs on one’s money /life 觊觎某人的钱/想杀害某人 by design 故意地 2 react vi. (1)反应，反抗（常与to连用） How did your mother react to the news? She reacted by getting angry. 你妈妈对这个消息的反应怎样？她的反应是非常生气。 The eyes react to light. 眼睛对光起反应。 (2)（常与against连用）反抗，反对
Lesson Plan of the Advertising Game First Period Background information: Teaching contents: A reading passage, the advertising game, Lesson 3 of Unit11, Book 4 Students: Senior high school students, Grade 1 Lesson duration: 45 mins Teaching Objectives: Language knowledge: understand the main idea of the text; learn the new words and expressions according to the context Language skills: be able to read the passage fluently; by the end of the lesson, the students can retell the passage; be able to discuss advertisements Sentimental objective: make the students love English; arouse their interest in English and have good attitudes towards English-learning Cultural consciousness: know more about foreign advertisements and advertising English Teaching methods:communicative approach; task based language teaching; question and answer; pair work or individual work; role play Teaching aids: blackboard, chalk, tape, radio, pictures Key words and structure/ difficulties: V ocabulary: approach, boom, budget, classic concept, consist of, contemporary…Grammar: Gerunds and its functions Teaching procedures: Write the title on the blackboard Step1. Lead-in (pre-reading) (3 mins) 1, presentation: say something about advertisement No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a sublet influence on us. In their efforts to persuade us to buy this or
Unit 14 Advertising Objectives: In this unit, we will make the students grasp some communicative skills and reflect on advertising. 1. Help the students to gain some communicative functions, especially focuses on agreement and disagreement. 2. Help the students to master some listening strategy, focuses on distinguishing signal words. 3. Help the students to understand the general idea of the listening text and important details. 4. Help the students to practice the discussion in relation to advertising. Time allotment: 2 periods Part A Communicative Function Agreement or Disagreement In daily conversation, we often agree or disagree with other people's opinions. This exercise is focused on how we express agreement or disagreement. Listen to the conversations, paying attention to the ways people agree and disagree with the opinions expressed. Decide whether the second speaker agrees or disagrees with the first speaker. 1. a. Agree b. Disagree 2. a. Agree b. Disagree 3. a. Agree b. Disagree 4. a. Agree b. Disagree 5. a. Agree b. Disagree 6. a. Agree b. Disagree 7. a. Agree b. Disagree 8. a. Agree b. Disagree Script 1. --Do you think we should put an ad in the newspaper to sell our apartment? --Sure, why not? 2. --Campus Daily isn't very interesting this week. --You can say that again. 3. --I hear putting an ad in a newspaper costs a lot of money. --It depends. 4. --In my opinion watching so many TV ads is a waste of time. --I couldn't agree with you less. 5. --You don't care for commercials on TV, do you? --I'll say I don't. 6. --Didn't you think the movie we saw last night was fascinating? --I wouldn't say that. 7. --There'll be a football match between England and France on Channel 10 tonight. --Are you absolutely sure?
教师学科教案[ 20 – 20 学年度第__学期] 任教学科：_____________ 任教年级：_____________ 任教老师：_____________ xx市实验学校
M4U1 Part6 Project Developing an ad campaign 【设计思想】 本堂课的宗旨是引导学生在“做中学”，通过让学生完成一份围绕本单元主题的传单来学习和使用英语。引导学生主动学习，帮助他们形成以能力发展为目的学习方式，鼓励学生通过体验、实践、讨论、合作和探究的方式发展自己的语言综合能力。 【教学目标】 1. To encourage Ss to use what they’ve learnt throughout the unit to complete a project. 2. To consider three things a) the garget audience of the ad campaign. b) the message they want to send c) how they plan on reading their target audience 3.To know how to cooperate and do the project together. 【重点难点】 Help the students know how to develop an ad campaign. 【教学环节】 Step 1: Lead-in 1. Ask Ss to work in group of four and each student should find the general idea of each paragraph and tell his group member. 2. Ask Ss to report their result a) Para one: the definition of an ad campaign b) Para two: the target audience and how to determine the target audience. c) Para three: what the ad campaign s ays d) Para four: how to reach the target audience Step 2 : Reading 1. Structure of this passage a) introduction of subject b) supporting details c) conclusion 2. More questions to understand this passage 1) What do you know about an ad campaign? 2) What must you keep in mind when you start a successful advertising campaign? 3) Why do you need to research your audience? 4) What is important when you are planning an ad campaign? 5) What should your advertising campaign be based on? 3. Use the same way to read the other article. Following questions will help you to understand it bette r. 1)Why is anti-smo king chosen as the subject of the ad campaign? 2)What is the main aim of the anti-smoking campaign? 3)How can high-school teenagers be convinced not to start smoking? Step 3: Language focus:
Period2 Language points of Reading 一【设计思想】 本堂课是阅读课的第二课时。本课旨在巩固学生从文章中获取的主要信息和对语篇的整体理解。在此基础上，操练文章中的主要语言点。形式多样的语言点操练过程既是学生学习语言知识的过程，更是训练学生听说读写技能的过程。本课语言点操练的重点是习惯用语和固定搭配，主要以听说的方式，在句子层面让学生当堂操练语言点，为综合运用英语打下基础。 二【教学目标】 1. To get to grasp the usage of the main language items. 2. To train listening, speaking, reading and writing skills by practicing the language items. 三【教学重难点】 1.Enable the students to master the main language points freely. 2.Enable the students to master the useful phrases and words. 3.Enable the students to apply the language points into practical exercises. 四【教学环节】 【课堂导入】 Step 1: Revision Ask students to fill in the blanks with the first letters given. The short passage is a summary of the reading text which is closely related to advertisements. Advertisements have become a part of our life. There are two main t_____ of advertisements. One is called c ______ advertisements, which are m_______ to p ______ a product or s ____ .But they don’t tell people the c ____ truth. Another one is called PSAs, which are often placed for f____. They d____ with many s_______ problems, which often affect public w______. 【预习检查】英译汉/识记短语 Step 2: Refer to the English book and find out the following useful expressions. 1.对…习以为常，习惯于 14.欺骗某人做某事 2.如此…以至于 3.做关于…的研究 4.和某人分享某物 5.说服某人做某事 6.相信，信仰… 7.商业广告 8.公益广告 9.为…付钱 10.旨在做某事 11.保护…以免受… 12.意识到… 13.即使
Unit 1 Advertising 三言两语 1.Though an ad has brought us great convenience，it troubles us a lot at the same time. 2．Wherever you go，whatever you see and whenever you look，you will easily find there are many ads around you，such as toy ads on TV， food ads on computers，etc. 3．If you feel that I am suited for the job，please inform me of the time of an interview at your convenience. 1.在今天的《中国日报》上读过你们招聘秘 书的广告后，我想应聘这个职位。 After reading_the_ad_for_a_secretary in today's China Daily，I want to_apply_for_the_position. 2．你们在4月10日《学生日报》上刊登的 招聘网络工程师的广告令我感兴趣，因为你 们描述的职位听起来正是我要寻找的。 Your ad for a network engineer in the April 10th Student Daily interests me because_the_position_that_you_describe _sounds_exactly_like_the_kind_of_job_I _am_seeking. [单词拼写应用] 核心单词 1．design vt.& n．设计 2．recommend vt.推荐；建议，劝告；介绍 3．aim vt.& vi.以……为目标；瞄准n．目的，目标 4．appeal vi.有吸引力；呼吁，恳请n．吸引力；呼吁，恳求 5．bargain n．便宜货；协议vi.讨价还价 6．advertise vt.& vi.做广告，宣传 7．urge vt.敦促，力劝；竭力主张n．强烈的欲望，冲动 [语境运用] 用所给词的适当形式填空 1．(2019·天津卷) Most colleges now offer first-year student s a course specially designed (design) to help them succeed academically and personally. 2．(2019·全国卷Ⅲ) Our hosts shared many of their experiences and recommended (recommend) wonderful places to eat，shop，and visit.
advertising教案 grammar and usage teaching aims: l to learn the direct and indirect speech and how to change from one to the other l to identify the differences between direct and in direct speech l to learn how to use reported speech in statements, questions, and imperative sentences l to complete the relevant written tasks to reinforce the grammar and usage l to apply what they learn to practice by fulfilling some written mistakes. teaching key points & teaching difficulties: 2how to help them understand the changes when changing direct speech into indirect speech 2the usages of persuade and discourage 2how to apply the grammar rules to compete the related exercises correctly
teaching procedure: step one: leading-in t: (greet the class as usual) now boys and girls, please look at the screen. there is a short dialogue. read it carefully and answer the two questions. ‘what are you going to do this summer holiday,’tom asked ann. ‘i am going to travel to beijing with my parents.’said ann. ? what did tom ask ann? ? what did ann say? ss: … (this step is to attract their attention to direct speech and indirect speech. later collect their answers on screen.) suggested answers: ütom asked ann what she was going to that summer holiday. üann said that she was going to travel to beijing with her parents. t: wonderful! yon can notice that when you answer my questions you have made some changes to the original sentences. in fact your answers are written in reported speech or indirect speech while the original
课题：M4U1 Advertising reading Teaching aims 1.To help Ss get a general idea about the text. 2.To make Ss become familiar with the detailed information about the text. 3. To help Ss master Reading Strategy. Teaching methods 1.Fast reading 2.Careful reading Analysis Important points 1． Help the Ss to understand the text. 2． Learn and master some important words and phrases in this period. Difficult points 1. How to help the Ss improve their reading ability and understand the passage better. 2. How to master some important langua ge points in this passage. Teaching aids Multi-media projector Step 1 Revision and lead-in Review about different ads. talk about more ads. Step 2 Comprehension of the text Skimming 1. Guide students go through the whole article, especially pay attention to the titles and the subtitles of the article. 2. Ask Ss to skim the article and answer the questions on Page 2 What do advertisements encourage people to do? What do es PSAs stand for? What are PSAs meant to do? Listening Ask Ss to find the main idea of each paragraph. Para.1 Brief introduction of ads Para.2 What is an ad? Para.3 Untrue claims about products Para.4 How to identify(辨别) an ad? Para.5 Public service ads Para.6 The advice on ads Reading strategies: reading expository writing a subjectintroduction of subject supporting detailsconclusion Post-reading (Consolidation) (教师用书P7) What’s the similarities and difference between commercial advertisements and public service advertisements? Step 3 Language items