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自考外贸函电考试重点

自考外贸函电考试重点
自考外贸函电考试重点

一、外贸函电的写作要领:completeness(完整)、concreteness(具体)、clarity(清楚)、conciseness(简洁)、courtesy

(礼貌)、consideration(体谅)以及correctness(正确)。

二、信息可以分为四大类:肯定信息(positive message)、中性信息(neutral message)、否定信息(negative message,

也称负面信息)和说服信息(persuasive message).

三、布局可以分为平铺直叙法(Direct Plan or Approach)和曲折迂回法(Indirect Plan or Indirect Approach)。

四、书信的组成部分

(必备部分)(可选部分)

1.信头(The Heading)8、事由( The Subject Heading Or Caption)

2.日期(Date Line)9、经办人(Attention line)

3.封内地址(The Inside Address)10、附件(The Enclosure)简写Encl. or Enc.

4.称呼(The Salutation)11、抄送(Carbon Copy)简写C.C.

5.信的正文(The Body of the Letter)12、再启(The Postscript)简写P.S.

6.结束语(The Complimentary Close)

7.签名(The Signature)

五、打信格式

1.缩行式:封内地址和其需要分行的地址的后一行,都比前一行缩进两格或三格;信的正文,每一段的开始一

行都缩进若干格(一般与称呼末一字母取齐)。

2.平头式:需要分段的地方,及每段的开始一行都与前一行取齐,一律不缩行。平头式各段之间要用double space

以示分段。

3.混合式:封内地址和称呼采用平头式(从左边的空白边缘打起),其他部分采用缩行式,两种格式的混合采

用所以称之为混合式。

八、撰写询函的理由通常包括:

(1)获取信息(如价格和技术数据)

(2)获得印刷品(如商品目录本、说明书、公司介绍等)

(3)索取样品

(4)取得帮助(如得到特别允许,帮助或建议等)

九、询函的回复分几种情况,有肯定的答复,有否定的答复,也有部分肯定、部分否定的答复。如果答复是肯定的,则采用平铺直叙的结构,答复开门见山,先说最紧要的。如果答复是否定的,或者是部分肯定,部分否定,回复九要采用曲折迂回的布局。在部分否定的答复中,肯定的那一部分内容正好可以充当缓冲垫。

十、报盘(Offer)又称发盘。卖方的Offer称为Selling Offer,Offer to sell。买方的Offer,称为Buying Offer,Offer to buy 或Bid。

十一、报盘有实盘(Firm Offer)和虚盘(Non-firm Offer)两种形式。实盘又称“不可撤销的发盘”,指由发盘人向受盘人提出完整、明确、肯定的交易条件,并愿在一定期限内按所提条件与受盘人达成交易的一种肯定表示。

虚盘是卖方所作的非承诺性表示。往往附有保留条件,买方接受后卖方仍然可以改变注意。

报盘属于中性信息,布局采用平铺直叙法。

We are now ___c____ your inquiry of October 12th。

a. on receipt of

b. upon receipt of

c. in receipt of

d. in reception of

I want to acquaint myself ____b__ the supply position of steel products.

a. of

b. with

c. for

d. about

Our new low-cost solutions may be ____d_____ particular interest to you.

a. in

b. with

c. for

d. of

___c___ we would like to close the business with you , we find your bid unacceptable.

a. Much

b. However much

c. Much as

d. Despite

___a___ your counteroffer, we regret that we can’t accept it .

a. As regards

b. In regards to

c. With regards

d.In regards

___a___ the low stock of such goods, we would advise you to accept our offer immediately.

a. Owing to

b. Because

c. Since

d. As

___a__ you like other items, please let us know and we shall be only too pleased to make you offers direct.

a. In case

b. In the case

c. In this case

d. In that case

As requested, we are pleased to quote you without engagement as____a_____.

a. follows

b.follow

c. following

d. followed

We are offering you goods____a____ the very high quality.

a. of

b. at

c. for

d. with

We are pleased to _____c___ your offer and place a trial order with you.

a. make advantage of

b. make use of

c. take advantage of

d. take use of

A growing demand can _____c____ increased price.

a. result

b. result to

c. result in

d. result from

CIF is a price term, meaning the price includes the cost of goods, the insurance and __b____ for carrying the goods up to the destination.

a. payment

b. freight c,premium d. forwarding

As you are our regular customer, we think we may concede _____c___ price provided you five us an order for a minimum of 100 units.

a. with

b. at

c. in

d. to

We need an agent in that country to help us to ___a___ our products.

a. market

b. display

c. dispose

d. buy

___d____ we would like to co-operate with you, we do not think there is room for a reduction in our price.

a. Even

b. As

c. Much

d. Much as

____d__ you can make a reduction of 5% no business is possible .

a. In case

b. Provided

c. If

d. Unless

I have looked ____d___ your order, and I can assure you that everything is on schedule.

a. at

b. on

c. within

d. into

If the shoes ____c___ as well as we hope, we will place further order in the near future.

a. are selling

b. sold

c. sell

d. are sold

We look forward to ___a___ a trial order.

a. receiving

b. receive from you

c. receipt

d. receipt your

Would you please fax us your statement so that we can proceed _____a___ your order?

a. with

b. on

c. in

d. to

The buyer suggested that many important orders ______b______ follow.

a. may

b. will

c. should

d. would be

As our factory is now fully occupied with orders, we regret having to ___b___ yours.

a.refuse

b.decline

c.reject

d.return

Such a growing demand can only result ____a_____ increased price.

a. in

b. from

c. to

d. for

The car I bought last week ____a_____ me $3000.00.

a. cost

b. spend

c. costed

d. spent

We also wish to advise you that the prices we quoted are our ___c____ prices.

a. new

b. cheap

c. rock bottom

d. easiest

We are pleased to enclose a _____b___ quotation for bathroom showers.

a. detail

b. detailed

c. detailing

d. details

We have been sourcing from local firms who ____c_____ send us quotations regularly.

a. are used to

b. use to

c. used to d, is used to

We prefer your quotation ______c_____ CIF San Francisco basis.

a. for

b. with

c. on

d. at

We thank you for attending ____c______ our request so promptly.

a. with

b. upon

c. to

d. at

I would appreciate ______d___ me an up-to-date price list for your supplies.

a. if you would send

b. you send

c. that you would send

d. your sending

Faced ___c___ a significant drop in computer and sofrware advertising, the publisher of high-tech magazines is seeking new source of income from car, televison, and other companies.

a. for

b. to

c. with

d. at

Could you allow me ________ 30 days to clear my account?

a. another

b. a further

c. additional

d. an extra

During the year , you have paid your bill well ____c___ advance of the 15th every month.

a. at

b. by

c. in

d. to

However, the payment terms _____b____you suggested is unacceptable to us.

a. like

b. as

c. while

d. as of

I am sending you a check of $1500___b____ full payment of my account.

a. of

b. in

c. by

d. for

Thank you for your interest in our products. We are now sending you our latest catalog and price list by courier service.

感谢你们对我方产品的兴趣,现以特快邮递寄去最新的商品目录和价目录。

We are now in need of the following specialties of your corporation. 我们现在需要贵公司以下特色产品。

We will let you know which item(s) we are interested in as soon as we receive the reference materials.

当我们收到参考资料,便即刻通知贵公司我们所感兴趣的货项。

We find it difficult to fill your order at the prices indicated in your letter because of the high cost of raw materials.

由于原材料成本高昂,我们难以按你方来信所示价格满足订货。

Your quoted price is out of line with the prevailing level. That is why we feel confident that our suggestion of three percent off your present one is workable.你方报价与市价有差异,所以我们相信建议减价3%是可行的。

现随函附上我方销货合同第HN768号一式两份,请查收。如审查无误,请会签后退回1份。

Enclosed is our Sales Contract NO.HN786 in duplicate.If you find everything in order, please sign and return one copy.

此价格比我们从其他供货人得到的出价要高。The price was higher than what we can get from other suppliers.

Our products are not defective.The products we supplied are of fine quality.

你的价格太高,买方没有兴趣还盘。The price is too high to interest buyers in making an counter-offer.

你们拒绝修改信用证就等于取消订单。Your refusal to amend the L/C is equivalent to cancellation of the order.

由于你方坚持不肯降价,我们只好从其他地方订货。

If you insist on your price, we will have no way but turn to other sources for supply.

假如你们的价格再打折3%,我们会进一步扩大市场份额。

If you can reduce your price further by 3%, we are likely to increase the market share.

贵公司必定欣于知道现时在印尼开发市场,销售电器用具之远景美好。设若贵公司所报价格有竞争性,本公司欲向你大量订购。You would be delighted to know that there is a good prospect for these electrical appliances in

Indonesiaan we would like to place large orders with you if your prices are very competitive.

Please forward your order at your earliest convenience. Please send us your order immediately.

设备以我们工厂生产的产品分期偿还。The equipment will be paid in installments with the commodities produced by our factory.

We would like to place an order for 500 sets “Lenova” brand Model 262 notebook computers at price of US $ 550 each, CIFEMP, for shipment during July/August.

我们想订购500台联想牌262型笔记本电脑,每台美金550元,欧洲主要港到岸价,七八月份交货。

关于支付条件,我们通常要求保兑的、不可撤销的。凭即期汇票支付的信用证。

As to terms of payment, we often require a confirmed and irrevocable letter of credit payable by draft at sight.

假如你方能接受“付款交单”支付方式,我们将非常感激。We shall appreciated it very much if you can accept D/P terms.

Provided such drafts are drawn and presented in accordance with the terms of this credit, we hereby engage with the drawers , endorsers and bona-fide holders that the said drafts shall be duly honored on presentation. 凡依本信用证条款开具并提示汇票,本银行保证对其出票人,背书人和正当持票人于交单时付款。

订单的布局开门见山,平铺直叙。

Catalog No. Unit Price US$ Quantity Amount

60-86IEE 29.80 320pcs 10000.00

Total: SAY+货币名+金额+(AND CENTS…)+ONLY

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