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商业计划书英文范文

商业计划书英文范文
商业计划书英文范文

商业计划书英文范文

篇一:商业计划书提纲写作(中英文)

Business Plan Outline - 23 Point Checklist For Success

Dave Lavinsky, Contributor

If you’re looking for funding for a new or existing business, you need a business plan. Your business plan gives lenders and investors the information they need to determine whether or not they should consider your company.

Your business plan outline is the first step in organizing your

thoughts. And, when you follow the outline below, you ensure your business plan is in the format that prompts investors and lenders to take action.

In the business plan outline below, you will see the ten (10) sections common to business plans, and the twenty-three (23) sub-sections you must complete.

Section I – Executive Summary

1 – Executive Summary

The Executive Summary is the most important part

of your business plan. Because if it doesn’t interest readers, they’ll never even get to the rest of your plan.

Start your Executive Summary with a brief and concise explanation of what your company does. Next, explain why your company is

uniquely qualified to succeed. For example, does your management team have unique competencies? Do you have any patents? Are you the first mover in your market? Does a huge, unmet market opportunity exist? Etc.

Finally, include a synopsis of your financial projections in your Executive Summary. Specifically, include your expected revenues, expenses and profits for each of the next five years, how much funding you are seeking, and the key uses of these funds.

Section II – Company Overview

2 – Company Overview

The Company Overview section provides a brief history of your company.

Here you will answer questions such as when and how your organization was formed, what type of legal

entity you are, and accomplishments to date.

Importantly, your past accomplishments are perhaps the best indicator of potential future success, so be sure to identify and include all key milestones your company has achieved to date. Section III –Industry Analysis

Your Industry Analysis section has two sub-sections as follows: 3 – Market Overview The Market Overview section discusses the size and characteristics of your market. For example, if you are a restaurant, you would include the size of the restaurant market, a brief discussion of sectors (, fast food versus fine dining) and market trends.

4 – Relevant Market Size

The relevant market size is a much more specific calculation of your market size. It is the annual revenue your company could attain if it attained 100% market share. Your relevant market size is calculated by multiplying 1) the number of customers who might be interested in purchasing your products and/or services each year and 2) the amount these customers might be

willing to spend, on an annual basis, on your products and/or services.

Section IV – Customer Analysis

Your Customer Analysis section has two sub-sections as follows: 5 – Target Customers Your Target Customers section precisely identifies your current and/or intended customers. Include as much demographic data on your target customers as possible, such as their gender, age, salary, geography, marital status and education.

6 – Customer Needs

In this section of your business plan, specify why customers want or need your products and/or services. For example, do customers care most about speed, quality, location, reliability, comfort, price, value, etc.?

Section V – Competitive Analysis

Your Competitive Analysis section has three sub-sections as follows: 7 – Direct Competitors Direct competitors are companies that fill the same customer need you fill with the same solution. For

example, if you operate an Italian restaurant, other Italian restaurants would be direct competitors. In this section of your business plan, outline who your direct competitors are, and their strengths and weaknesses.

8 – Indirect Competitors

Indirect competitors are companies that fill the same customer need you fill with a different solution. For example, if you operate an Italian restaurant, a French restaurant would be an indirect competitor.

In this section of your business plan, outline who your indirect competitors are, and their strengths and weaknesses.

9 – Competitive Advantages

Importantly, identify your Competitive Advantages in this section. Specifically, state what is it about your company that will allow you to effectively compete (and win) against both direct and indirect competitors.

Section VI – Marketing Plan

Your Marketing Plan section has four sub-sections

as follows: 10 – Products & Services

Here is where you give the details of the products and/or services your company offers.

11 – Pricing

Detail your pricing here. In particular, discuss how your pricing

relates to competition. For example, are you the premium brand? The low cost brand?

Discuss your expected branding based on your chosen pricing model. 12 – Promotions Plan Your promotions plan details the tactics you will use to attract new customers. For example, you might choose radio advertising, or

online pay-per-click ads, or press releases, and so on. In this section, detail each form of promotions you will use.

13 – Distribution Plan

Your Distribution Plan outlines the ways in which customers can buy from you. In many cases, they can only buy directly from you,

perhaps at your physical location or web address.

In other cases, you might have distributors or partners who sell your products or services. In such a case, detail this structure.

Section VII – Operations Plan

Your Operations Plan section has two sub-sections as follows: 14 – Key Operational Processes

Your Key Operational Processes are the daily functions your business must conduct. In this section, you will detail these functions. For example, will you maintain a Customer Service department? If so, what specific role will it fill?

By completing this section, you’ll get great clarity on the organization you hope to build.

15 – Milestones

In this section of your business plan, list the key milestones you hope to achieve in the future and the target dates for achieving them.

Here is where you set goals for specific and critical undertakings, such as when a new product will be created and launched, by when you plan to execute new partnerships, etc.

Section VIII – Management Team

Your Management Team section has three sub-sections as follows: 16 – Management Team Members This section details the current members of your management team and their backgrounds.

17 – Management Team Gaps

Particularly if you’re a startup venture, you will have holes in your team; roles that you’d like to fill later. Identify such roles here, and the qualifications of the people you will seek later to fill them. 18 –Board Members

If you maintain a Board of Advisors or Board of Directors, detail your Board members and their bios in this section.

Section IX – Financial Plan

Your Financial Plan section has four sub-sections as follows: 19 – Revenue Model

As simple as it seems, this section of your business plan gives clarity on how you generate revenues. Do you sell products? Do you sell advertising space? Do you sell by-products, like data? Do you sell

all of the above?

20 - Financial Highlights

Your full financial model (income statement, balance sheet and cash flow statement) belong in your Appendix, but in this section you’ll include the highlights. For instance, include your revenues, key expenses, and projected net income for the next five years. 21 – Funding Requirements/Use of Funds If you are seeking funding for your company, detail the amount here, and importantly for what you will use the funds.

篇二:商务英语写作(商业计划书写作格式)

商务英语写作:商业计划书写作格式

XX-03-24 13:39:08 来源:爱词霸资讯官网

封面 (Title page)

企业的名称和地址Name and address of business

负责人的姓名和地址Name(s) and address(es) of principals

企业的性质Nature of business

报告机密性的陈述Statement of confidentiality

目录 (Table of contents)

1. 概述/总结 (Executive summary)

2. 行业及市场分析 (Industry analysis)

对未来的展望和发展趋势 (Future outlook and trends)

竞争者分析 (Analysis of competitors)

市场划分 (Market segmentation)

行业预测 (Industry forecasts)

3. 企业的描述 (The description of the venture)

企业的宗旨和目标(Mission statement and objectives)

产品或服务的描述 (Description of the product or service)

企业的规模 (Size of business)

产品的进一步开发(Future potential/product development)

竞争优势 (Competitive advantage)

办公设备和人员 (Office equipment and personnel)

创业者的背景 (Backgrounds of entrepreneurs)

4. 生产计划 (Production plan)

制造过程/被分包的数量 (Manufacturing process / amount subcontracted)

选址 (Location)

厂房 (Physical plant)

机器和设备 (Machinery and equipment)

原材料的供应情况 (Sources of raw materials to be supplied)

生产能力和提高的可能性 (Output limitations, if any, and scale-up possibilities)

质量控制计划 (Quality control plans)

5. 营销计划 (The marketing plan)

定价 (Pricing)

分销 (Distribution)

促销 (Promotion)

产品预测 (Product forecasts)

预见的涨价 (Anticipated mark-up)

竞争对手的反应 (Competitors’ response)

市场份额预测 (Market share projection)

控制 (Controls)

6. 组织计划 (Organizational plan)

所有权的形式 (Form of ownership)

合作者或主要股权所有人的身份 (Identification of partners or principal shareholders)

负责人的权利 (Authority of principals)

管理层成员的背景 (Management team background) 组织成员的角色和责任(Roles and responsibilities of members of organization)

7. 风险与对策分析(Assessment of risks)

企业弱点的评价 (Evaluate weakness if business)

新技术 (New technologies)

应急计划 (Contingency plan)

8. 财务计划 (Financial plan)

各种业绩比率和投资回报 (Summary of performance ratios, ROI etc.)

销售预测 (Sales forecasts)

财务预测的假设(Assumptions underpinning financial forecasts)

损益表(Income statement / Profit and loss statement)

预测现金流量表 (Cash flow projections)

资产负债预估表 (Pro forma balance sheet)

量本利分析 (Break-even analysis)

资金来源和运用 (Sources and applications of funds)

9. 融资需求 (Financing requirements)

融资前的活动小结 (Summary of operations prior to financing)

现在的股东和未付债款 (Current shareholders, loans outstanding)

资金需要量及时间 (Funds required and timing)

投资回报 (The deal on offer)

资本负债比率和盈利与利息比率(Anticipated gearing and interest cover)

投资者退出方式 (Exit routes for investors)

附录 (Appendix)

1. 管理人员简历 (Management team biographies)

2. 职业咨询人员背景(Names and details of professional advisors)

3. 技术参数和图纸 (Technical data and drawings)

4. 专利、版权、设计等(Details of patents, copyright, designs)

5. 审计的报表 (Audited accounts)

6. 信件 (Letters)

7. 市场调研数据 (Market research data)

8. 租约或合同 (Leaser or contracts)

9. 供应商的报价单 (Price lists from suppliers)

10. 客户的订单 (Orders from customers)

篇三:商业计划书英文版(免费) txt格式

Exhibit 2 KEY FACTORS FOR SUCCESS OF INNOVATIVE START-UPS Ideas . Degree of innovation . Scope . Patent Capital . Availability/amount . Needs/ responsibilities . Exits for investors People . Inventors . Entrepreneurs . Team members Traditional service providers . Attorneys . Patent lawyers . Tax consultants/ accountants . Market researchers Network and exchange . Coaching . Networking . Team building . Innovative service provider –Venture capitalists –Headhunters –Angel investors –High-tech start-up consultants 1. THE ROUTE FROM CONCEPT TO COMPANY New, innovative companies generally try to grow from start-ups into established companies within 5 years. But they can seldom finance their activities alone along the way. Rather, they are dependent on professional investors with considerable financial clout. For entrepreneurs, financing is a critical question – the business plan must thus be considered

from the point of view of potential investors right from the outset. Success factors Successful companies arise from a combination of five elements (Exhibit 2).

1. No business concept, no business Having an idea is just the beginning of the creative process. Many entrepreneurs are initially infatuated with their inspiration, losing sight of the fact that their idea is the point of departure for a long process of development which must face – and withstand – tough challenges before it can enjoy financing and market success as a mature business concept.

2. Money matters Without somebody who invests money into the idea to grow it into a viable business, this business will never become a reality. From early on, therefore, much attention must be paid to convincing investors to provide the necessary funding. 3 Exhibit 3 STAGES OF START-UP DEVELOPMENT Business idea generation Business plan preparation Start-up and growth Established company Interest of investors Financing decisions Exit of initial investors

3. No entrepreneurs, no enterprise Growing new

firms is not a one-person job. It can only succeed with a team of, usually, three to five entrepreneurs whose talents are complementary. Putting together well-functioning teams is a difficult process – one that takes time, energy, and an understanding of human nature. Do not lose any time in putting your team together and work on perfecting it throughout the entire start-up process. The characteristics of a high-performance management team are discussed in more detail in section of this Guide. 4. Traditional service providers will help you clear the first hurdles You will often need the advice of professional service providers, such as patent lawyers, tax advisors, and market researchers - especially at the beginning. Getting the right information early (, for registering a patent) can have consequences for later success or failure. 5. Strong networks are a "shot in the arm" for every new company Professional guidance for potential entrepreneurs through a network of sponsors, entrepreneurs, venture capitalists, and service providers is decisive in transforming viable ideas into

real companies. Prime examples for such regional networks can be found in Silicon Valley and the Boston area. Stages of development The typical progression of the start-up an

d development of growing companies into established firms can b

e subdivided into three stages. The end o

f each stage serves as a milestone for venture capitalists by which to gauge the status of their investment. Bein

g familiar wit

h each stage and the challenges it poses may spare you wasted energy and disappointment. Please note, however, that the three stages in the development of a functioning start-up do not match the three phases in the development of a business plan within the framework of this competition (see Exhibit 3). If you intend to be successful, this start-up process should influence both your activities as the initiator of a business concept and your path toward forming your own company. To a large extent, it is the demands of investors that will determine how you must approach the individual stages of the start-up.

4 Stage 1: Business idea generation The beginning is

the inspiration – your solution to a problem. It must be evaluated to determine if it delivers an actual customer value, whether the market is big enough, and just how big it will be. The idea itself has no intrinsic economic value. It acquires economic value only after it has been successfully transformed into a concept with a plan and implemented. You will need to start putting together your team as soon as possible, finding partners who can develop your product or service until it is ready for market (or at least until shortly before). In the case of products, this stage usually involves a functioning prototype. You will most likely have to do without venture capital during this stage. You will still be financing your plan with your own money, help from friends, perhaps state research subsidies, contributions from foundations, or other grants. Investors refer to this as "seed money," as your idea is still a seedling, not yet exposed to the harsh climate of competition. Your objective at this stage is to present your business concept and market – which forms the foundation of your new company – so clearly

and concisely as to pique the interest of potential investors in helping you cultivate your idea further. Stage 2: Business plan preparation

商业计划书模板-英文版

BUSINESS PLAN TEMPLATE BUSINESS PLAN [My Company] 123 Main Street Anytown, USA 10000 123-4567 [Your Name] [DATE]

TABLE OF CONTENTS Executive Summary (1) Management (2) [Company] History (5) [Product/Service] Description (7) Objectives (9) Competitors (10) Competitive Advantages (11) Innovation (13) Pricing (14) Specific Markets (15) Growth Strategy (16) Market Size and Share (17) Targeting New Markets (18) Location (19) Manufacturing Plan (20) Research & Development (21) Historical Financial Data (22) Proforma Financial Data (23) Proforma Balance Sheet (26) Cost Control (27) Effects of Loan or Investment (28) Attachments (29)

Executive Summary [My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions: [Startup, growth] opportunities exist in [Product/Service]. The need for use of efficient distribution and financial methods in these overlooked markets. [I/We] have several customers who are willing to place large [orders,contracts] within the next three months. Several other prospective [customers/clients] have expressed serious interest in doing business within six months. [I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study. The basic components of this plan are: 1. Competitive pricing 2. Expand the markets 3. Increased advertising 4. Lower our unit costs, 5. Thereby achieving higher profits. 1. Sign contracts 2. Increased advertising 3. Increase office staff To this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation]. Financial Goals Year 1 Year 2 Year 3 Sales $1,000,000 $1,400,000 $1,600,000 Net Income $25,000 $250,000 $375,000 Earnings per .01 .12 .14 share

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商业计划书英文的例文 商业计划书是一份全方位的项目计划,其主要意图是递交给投资商,以便于他们能对企业或项目做出评判,从而使企业获得融资。现在的经济时代是经济全球化,国内外合作十分频繁,国内很多企业都获得了国外投资机构投资。争取国外机构进行投资,撰写一份英文的商业计划书自然十分必要,为您推荐的商业计划书英文的例文,供您参考! 英文商业计划书【1】 Inapplyingforastudentvisaandintheprocess,oftenwillbeaskedto writeastudyplan(studyplan), manyforeignfriendsoftennotclearstudyplanandpersonalstatemen t(personalstatement)differenceandstyleofwriting,theauthorha slongbeenengagedinstudentwriting,duetothebinationoftheirown experience,introducethelearningprogramthewritingofthebook. Generallythestudyplancanbesubmittedtofallintotwocategories, bothtotheembassyforvisa,orapplyforadmissiontotheschoolisbyt he. Toapplyforschoolprogramsfromtheessenceandthepersonalstateme

ntisthesametypeofinstruments,abouttheschoolapplicationcateg orylearningplancanrefertoapersonalstatementofthearticle,thi sarticlemainlyintroducesthesubmissionoftheembassyvisawithas tudyplan. EuropeandtheUnitedStates,especiallyimmigrantsfromcountries, suchasAustralia,NewZealand,Canadaandothercountriesforintern ationalstudentvisatimeareoftenaskedtoprovidelearningplan,le arningthroughplantoconvincethevisaofficertoknowyourbackgrou nd, choosetostudyprofessionalmotivationalconditions,selecttheco untryforforeignstudents,andaclearfuturestudyscle,occupation purposeandreason,auditsofyourothermaterialstodecidewhethert osendyouthevisastudyingabroad,solearningplanisakeydocument. Ingeneral,thelearningplanneedstoincludethefollowingcontents : 1si-mp-ledescriptionsoftheirlearningexperience,professional backgroundandworkingexperience;

英文商业计划书模板

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商业计划书的10个章节(完整版,超级实用)

首先普及一下,近年来很多融资活动都会提到“BP”两个英文单词,以前我们叫商业计划书,现在叫BP,其实就是商业计划书英文“Business Plan”的首字母简写。同时在融资的时候,还会出现一个必不可少的PPT,也就是展示商业计划书核心内容的幻灯片。 那么,一个好的BP应该由哪些部分组成呢?今天就给大家分享完整、通用的商业计划书模版。 第一章公司介绍 第一章一般讲的是公司的基本情况,包括成立的时间、原因、研发技术、产品是什么,以及公司的愿景、核心文化是什么。 第二章技术与服务 一、技术描述及技术持有 主要描述你所做项目的要用到的核心技术,如果是服务业,那就大致讲一下你的服务流程,或。 二、服务介绍 此处讲你的产品到底是什么,能够解决什么问题或者提供怎样的服务,以及达到的效果。 三、服务的保障 这个部分一般人不会注意,但如果做好了这一点,投资人就会对你的项目更有信心,因为这个其实就已经涉及到风险管控的问题了。 第三章市场分析 一、市场发展趋势及总量 针对你的产品或服务,科学地分析对应市场发展现状以及发展趋势,并做出项目的市场价值评估预测。 二、目前公司产品市场状况 用数据说明你的产品已经在市场投放的情况以及效果。 三、行业政策 这个行业,是否属于国家鼓励类行业,此处可简要带过。 第四章管理团队 一、人员构成 你的团队,也就是你的创始团队,是由哪些具体的人组成的,包括他们是自然人还是公司、年龄结构、从业经验、擅长领域等信心。可以用头像+表格的形式进行体现,这样会更加直观。 二、组织结构 涉及到公司的内部运营,组织架构是必须要设立的,结构必须完整,也同时必须与自身项目紧密相连,不能把别的公司组织机构照搬过来。当然,由于项目创始团队一般在3人左右,所以不可能每一个部门都有专人负责,就会出现成员一人身兼多职,这个也是属于正常情况。 第五章竞争分析 一、竞争对手分析 在制作项目计划书之前,需要全方位了解目前在提供同类产品的企业到底有哪些,以及这些企业的生存现状,产品销售情况,产品在市场的接纳程度等。 二、竞品分析 分析自家产品与市场上同类产品的相同点和区别。包括:质量、价格、功能、便携程度、上手难度等。可用表格进行对比分析。 三、优势分析 在第二条已经对产品做了对比分析,此处可以再详细描述产品的核心优势,比如技术、某一个细节的提升等。 第六章运营模式 其实,说的简单点,这一章节,就是讲你的商业模式。(这也是现在很多投资人最感兴趣的)

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