Business-plan英文版商业计划书
Business plan
for the pet market
Miracle
Nov－２２－２００９
E X E C U T I V E S U M M A R Y
Pets sold on the market today is very large, an increasing number of younger age groups like to keep as pets and to their partners. They not only satisfied with a simple feeding, but also regard them as their parents. Because they have this mentality, the other relevant market came into being and pets - pet grooming, health care and so on. At present, there are already many such institutions abroad; many domestic first-line has also been developed cities, a similar organization, but due to technical reasons, and other aspects of a single national comparison of many of these institutions In developed city markets,there exists a lackage of all-package organization for all kind of pet services.In second line cities,some service organizations for only one kind of pet still have a large market share,but we need a more effective solution to develop market there.For the consideration,our program is to design the market in Nanning,through the program,we can find a more effective way to learn how the pet service market works and how to explore potential business opportunity.
Table of Content
1. Introduction
2.Current marketing situation
3. Swot analysis
4. Objectives
5. Marketing strategy
6. Action programmes
7. Budget
8.Control
9.Conslusion
1. Introduction
1.1Organization
Headquarters: Chairman, General Manager (Finance Department, Investment Department, Marketing Department), deputy general manager (customer service department, advertising department), the department heads, employees
Chain stores: store manager, medical groups, beauty group, photography group , public relations group, sales group
2.Current marketing situation
Pet industry is currently on the market, there are many simple pet sale shop; However, regarding the pet of the service agencies in the country only a very small presence in some developed smaller first-tier cities, structure, pet services, a single store, such as on pet care and beauty . It was learned that in foreign countries, many developed countries, on a variety of pet services, agencies have a perfect system, various agencies widespread. Technically we can learn from the introduction, for the increasingly popular "pet of the Wind", the pet services will be urgently needed. One has a perfect, healthy body of the pet service will be the current market needs
2.1 The macroenviroment
2.1.1 the global status of the pet industry
With the increasing living standards in China, pet gradually become closer
and closer companion. Whether it is dogs, cats, birds, or fish or turtles, which housekeeping past nursing homes, small animals for human entertainment, became an important member of the family. In an increasingly competitive social environment, your pet's lovely and lively as is in the tension of modern life, the human sending loneliness, increase the fun and ease the pressure.
2.1.2 Analysis of China's pet industry
China has 1.3 billion population, and has farmed since ancient times, a traditional pet, according to conservative estimates, China now there are at least 100 million pets, pet market potential of the economy for at least up to 150
BUSINESS PLAN TEMPLATE BUSINESS PLAN [My Company] 123 Main Street Anytown, USA 10000 123-4567 [Your Name] [DATE]
TABLE OF CONTENTS Executive Summary (1) Management (2) [Company] History (5) [Product/Service] Description (7) Objectives (9) Competitors (10) Competitive Advantages (11) Innovation (13) Pricing (14) Specific Markets (15) Growth Strategy (16) Market Size and Share (17) Targeting New Markets (18) Location (19) Manufacturing Plan (20) Research & Development (21) Historical Financial Data (22) Proforma Financial Data (23) Proforma Balance Sheet (26) Cost Control (27) Effects of Loan or Investment (28) Attachments (29)
Executive Summary [My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions: [Startup, growth] opportunities exist in [Product/Service]. The need for use of efficient distribution and financial methods in these overlooked markets. [I/We] have several customers who are willing to place large [orders,contracts] within the next three months. Several other prospective [customers/clients] have expressed serious interest in doing business within six months. [I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study. The basic components of this plan are:
首先普及一下，近年来很多融资活动都会提到“BP”两个英文单词，以前我们叫商业计划书，现在叫BP，其实就是商业计划书英文“Business Plan”的首字母简写。同时在融资的时候，还会出现一个必不可少的PPT，也就是展示商业计划书核心内容的幻灯片。 那么，一个好的BP应该由哪些部分组成呢？今天就给大家分享完整、通用的商业计划书模版。 第一章公司介绍 第一章一般讲的是公司的基本情况，包括成立的时间、原因、研发技术、产品是什么，以及公司的愿景、核心文化是什么。 第二章技术与服务 一、技术描述及技术持有 主要描述你所做项目的要用到的核心技术，如果是服务业，那就大致讲一下你的服务流程，或。 二、服务介绍 此处讲你的产品到底是什么，能够解决什么问题或者提供怎样的服务，以及达到的效果。 三、服务的保障 这个部分一般人不会注意，但如果做好了这一点，投资人就会对你的项目更有信心，因为这个其实就已经涉及到风险管控的问题了。 第三章市场分析 一、市场发展趋势及总量 针对你的产品或服务，科学地分析对应市场发展现状以及发展趋势，并做出项目的市场价值评估预测。 二、目前公司产品市场状况 用数据说明你的产品已经在市场投放的情况以及效果。 三、行业政策 这个行业，是否属于国家鼓励类行业，此处可简要带过。 第四章管理团队 一、人员构成 你的团队，也就是你的创始团队，是由哪些具体的人组成的，包括他们是自然人还是公司、年龄结构、从业经验、擅长领域等信心。可以用头像+表格的形式进行体现，这样会更加直观。 二、组织结构 涉及到公司的内部运营，组织架构是必须要设立的，结构必须完整，也同时必须与自身项目紧密相连，不能把别的公司组织机构照搬过来。当然，由于项目创始团队一般在3人左右，所以不可能每一个部门都有专人负责，就会出现成员一人身兼多职，这个也是属于正常情况。 第五章竞争分析 一、竞争对手分析 在制作项目计划书之前，需要全方位了解目前在提供同类产品的企业到底有哪些，以及这些企业的生存现状，产品销售情况，产品在市场的接纳程度等。 二、竞品分析 分析自家产品与市场上同类产品的相同点和区别。包括：质量、价格、功能、便携程度、上手难度等。可用表格进行对比分析。 三、优势分析 在第二条已经对产品做了对比分析，此处可以再详细描述产品的核心优势，比如技术、某一个细节的提升等。 第六章运营模式 其实，说的简单点，这一章节，就是讲你的商业模式。（这也是现在很多投资人最感兴趣的）
商业计划书英文范文 篇一：商业计划书提纲写作(中英文) Business Plan Outline - 23 Point Checklist For Success Dave Lavinsky, Contributor If you’re looking for funding for a new or existing business, you need a business plan. Your business plan gives lenders and investors the information they need to determine whether or not they should consider your company. Your business plan outline is the first step in organizing your thoughts. And, when you follow the outline below, you ensure your business plan is in the format that prompts investors and lenders to take action. In the business plan outline below, you will see the ten (10) sections common to business plans, and the twenty-three (23) sub-sections you must complete. Section I – Executive Summary 1 – Executive Summary The Executive Summary is the most important part
商业计划书英文简称2篇 Business plan 汇报人：JinTai College
商业计划书英文简称2篇 前言：本文档根据题材书写内容要求展开，具有实践指导意义，适用于组织或个人。便于学习和使用，本文档下载后内容可按需编辑修改及打印。 本文简要目录如下：【下载该文档后使用Word打开，按住键盘Ctrl键且鼠标单击目录内容即可跳转到对应篇章】 1、篇章1：问：商业计划书英文简称 2、篇章2：商业计划书范文 篇章1:问：商业计划书英文简称 答：BP 短语 撰写商业计划书 Writing a Business Plan 商业计划书撰写 Business Planning 商业计划书模板 BUSINESS PLAN TEMPLATE 篇章2:商业计划书范文【按住Ctrl键点此返回目录】 第一篇：创业商业计划书空气凤梨 目标市场和目标客户:
1.大中型城市的白领 随着城市化发展进程的加速，健康生活，休闲生活的理念被越来越多人广泛接受，越来越多现居住在大中型城市的白领，喜欢对自己的生活工作场所进行装饰， 而此时一盆美丽的盆景正是给他们的生活工作场所增添了一缕亮色，与此同时绿色植物可以减少辐射，增添活性氧离子，对人的身体有着巨大的好处。 2.商务会议，大型活动 商务会议和大型活动场所通常都会摆放绿色植物进行装饰，但是这些活动所需的绿色植物往往只需要一次性使用，而我公司提供的盆景出租，在减少这些会议和活动的成本的同时，也解决了活动举 办方后续处理这些植物的问题。 3.花卉经销商 现如今花卉经销商对销售产品的个性化要求越来越高，而我们的空气凤梨系列的产品具有明显特点，又易养、美观，是经销商不二的选择。 4.大中型酒店
Table of Contents 1.The Route from Concept to Company (2) 1.1.Success factors (2) 1.2.Stages of development (3) 2.The Business Idea (6) 2.1.Developing a business idea (6) 2.2.Elements of a promising business idea (7) 2.3.Protecting your business idea (10) 2.4.Presenting your idea to investors (11) 3.The Business Plan (13) 3.1.Advantages of a business plan (13) 3.2.Characteristics of a successful business plan (13) 3.3.The investor’s point of view (15) 3.4.Tips on preparing a professional business plan (17) 4.Structure and Key Elements of a Business Plan (19) 4.1.Executive summary (19) 4.2.Product or service (21) 4.3.Management team (22) 4.4.Market and competition (24) 4.5.Marketing and sales (27) 4.6.Business system and organization (32) 4.7.Implementation schedule (36) 4.8.Opportunities and risks (38) 4.9.Financial planning and financing (38)
Business plan for the pet market
Miracle Nov－２２－２００９
E X E C U T I V E S U M M A R Y Pets sold on the market today is very large, an increasing number of younger age groups like to keep as pets and to their partners. They not only satisfied with a simple feeding, but also regard them as their parents. Because they have this mentality, the other relevant market came into being and pets - pet grooming, health care and so on. At present, there are already many such institutions abroad; many domestic first-line has also been developed cities, a similar organization, but due to technical reasons, and other aspects of a single national comparison of many of these institutions In developed city markets,there exists a lackage of all-package organization for all kind of pet services.In second line cities,some service organizations for only one kind of pet still have a large market share,but we need a more effective solution to develop market there.For the consideration,our program is to design the market in Nanning,through the program,we can find a more effective way to learn how the pet service market works and how to explore potential business opportunity.
商业计划书模板英 文版 1
BUSINESS PLAN TEMPLATE BUSINESS PLAN [My Company] 123 Main Street Anytown, USA 10000 123-4567 [Your Name] [DATE]
TABLE OF CONTENTS Executive Summary ............................................................................ 错误!未定义书签。Management ....................................................................................... 错误!未定义书签。[Company] History ............................................................................. 错误!未定义书签。[Product/Service] Description ............................................................ 错误!未定义书签。Objectives ........................................................................................... 错误!未定义书签。Competitors ......................................................................................... 错误!未定义书签。Competitive Advantages ..................................................................... 错误!未定义书签。Innovation ........................................................................................... 错误!未定义书签。Pricing ................................................................................................. 错误!未定义书签。Specific Markets ................................................................................. 错误!未定义书签。Growth Strategy .................................................................................. 错误!未定义书签。Market Size and Share ........................................................................ 错误!未定义书签。Targeting New Markets ...................................................................... 错误!未定义书签。Location .............................................................................................. 错误!未定义书签。Manufacturing Plan ............................................................................ 错误!未定义书签。Research & Development ................................................................... 错误!未定义书签。Historical Financial Data .................................................................... 错误!未定义书签。Proforma Financial Data ..................................................................... 错误!未定义书签。Proforma Balance Sheet ..................................................................... 错误!未定义书签。Cost Control ........................................................................................ 错误!未定义书签。Effects of Loan or Investment ............................................................ 错误!未定义书签。Attachments ........................................................................................ 错误!未定义书签。
Business plan for the pet market Miracle Nov－２２－２００９
E X E C U T I V E S U M M A R Y Pets sold on the market today is very large, an increasing number of younger age groups like to keep as pets and to their partners. They not only satisfied with a simple feeding, but also regard them as their parents. Because they have this mentality, the other relevant market came into being and pets - pet grooming, health care and so on. At present, there are already many such institutions abroad; many domestic first-line has also been developed cities, a similar organization, but due to technical reasons, and other aspects of a single national comparison of many of these institutions In developed city markets,there exists a lackage of all-package organization for all kind of pet services.In second line cities,some service organizations for only one kind of pet still have a large market share,but we need a more effective solution to develop market there.For the consideration,our program is to design the market in Nanning,through the program,we can find a more effective way to learn how the pet service market works and how to explore potential business opportunity.
商业计划书基本内容（英文版） Contents 1、The Route from Concept to Company 、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、2 1、 1、Success factors 、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、 21、2、 Stages of development 、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、 32、 The Business Idea、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、
、、、、6 2、 1、Developing a business idea 、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、6 2、2、 Elements of a promising business idea、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、7 2、3、 Protecting your business idea 、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、102、4、 Presenting your idea to investors、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、1 13、 The Business Plan、、、、、、、、、、、、、、、、、、、、、、、、、、
英文版商业计划书 标准模板 1
商业计划书模板---英文版BUSINESS PLAN TEMPLATE BUSINESS PLAN [My Company] 123 Main Street Anytown, USA 10000 123-4567
[Your Name] [DATE]
TABLE OF CONTENTS Executive Summary ............................................................................ 错误!未定义书签。Management ....................................................................................... 错误!未定义书签。[Company] History ............................................................................. 错误!未定义书签。[Product/Service] Description ............................................................ 错误!未定义书签。Objectives ........................................................................................... 错误!未定义书签。Competitors ......................................................................................... 错误!未定义书签。Competitive Advantages ..................................................................... 错误!未定义书签。Innovation ........................................................................................... 错误!未定义书签。Pricing ................................................................................................. 错误!未定义书签。Specific Markets ................................................................................. 错误!未定义书签。Growth Strategy .................................................................................. 错误!未定义书签。Market Size and Share ........................................................................ 错误!未定义书签。Targeting New Markets ...................................................................... 错误!未定义书签。Location .............................................................................................. 错误!未定义书签。Manufacturing Plan ............................................................................ 错误!未定义书签。Research & Development ................................................................... 错误!未定义书签。Historical Financial Data .................................................................... 错误!未定义书签。Proforma Financial Data ..................................................................... 错误!未定义书签。Proforma Balance Sheet ..................................................................... 错误!未定义书签。Cost Control ........................................................................................ 错误!未定义书签。
BUSINESS PLAN BUSINESS PLAN [My Company] 123 Main Street Anytown, USA 10000 123-4567 [Your Name] [DATE]
TABLE OF CONTENTS Executive Summary (1) Management (2) [Company] History (5) [Product/Service] Description (7) Objectives (9) Competitors (10) Competitive Advantages (11) Innovation (13) Pricing (14) Specific Markets (15) Growth Strategy (16) Market Size and Share (17) Targeting New Markets (18) Location (19) Manufacturing Plan (20) Research & Development (21) Historical Financial Data (22) Proforma Financial Data (23) Proforma Balance Sheet (26) Cost Control (27) Effects of Loan or Investment (28) Attachments (29)
Executive Summary [My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions: [Startup, growth] opportunities exist in [Product/Service]. The need for use of efficient distribution and financial methods in these overlooked markets. [I/We] have several customers who are willing to place large [orders,contracts] within the next three months. Several other prospective [customers/clients] have expressed serious interest in doing business within six months. [I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study. The basic components of this plan are:
篇一：英文商业计划书模板 英语商业计划书（business plan） 第一讲：概述 第二讲：现状分析 第三讲：目标确定 第四讲：组织结构 第五讲：产品分析 第六讲：市场分析 第七讲：市场策略 第八讲：生产分析 第九讲：财务分析 第十讲：附件 第一讲：概述(executive summary) 概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。一般将概述放在最后书写，页数应控制在2页以内。 概述应包括的基本内容有： 企业的宗旨，例如： in 2007, abc corporation was created to... now, abc corporation is at a point where… 背景介绍，例如： for many years people have… the condition of the industry today is such that… 产品或服务及市场竞争情况，例如： and proprietary construction tool 企业目标，例如： prominent market position. we feel that within 5 years abc corporation will be in a suitable condition for further expansion, an initial public offering or profitable acquisition. 管理团队和管理组织，例如 our management team consists of 5 men and women whose backgrounds consist of 10 years of marketing with… 市场策略，例如：the fundamental thrust of our marketing strategy consists of… 财务状况和计划，例如： in 5 years we will have… and our investors will be able to… 结论，例如： abc corporation enjoys an established track-record of excellent support for our customers. their expressions of satisfaction and encouragement are numerous, and we intend to continue our advances in the… 第二讲：现状分析(present situation) 这部分尽可能简明扼要而又全面地介绍公司的情况，以及公司所在行业的信息。 市场环境，例如： the marketplace has been stagnant for 2 years. we are poised now to… 产品或服务，例如：
Business-plan英文版商业计划书
Business plan for the pet market Miracle Nov－２２－２００９
E X E C U T I V E S U M M A R Y Pets sold on the market today is very large, an increasing number of younger age groups like to keep as pets and to their partners. They not only satisfied with a simple feeding, but also regard them as their parents. Because they have this mentality, the other relevant market came into being and pets - pet grooming, health care and so on. At present, there are already many such institutions abroad; many domestic first-line has also been developed cities, a similar organization, but due to technical reasons, and other aspects of a single national comparison of many of these institutions In developed city markets,there exists a lackage of all-package organization for all kind of pet services.In second line cities,some service organizations for only one kind of pet still have a large market share,but we need a more effective solution to develop market there.For the consideration,our program is to design the market in Nanning,through the program,we can find a more effective way to learn how the pet service market works and how to explore potential business opportunity.