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国际商务谈判 词汇整理

国际商务谈判 词汇整理
国际商务谈判 词汇整理

Chapter 1

Bargaining讨价还价: competitive, win-lose situations;

Negotiation谈判: win-win situations;

Intangibles无形因素: intangible factors are the underlying psychological motivations that may directly or indirectly influence the parties during a negotiation;

Interdependent相互依赖: when the parties depend on each other to achieve their own preferred outcome they are interdependent;

Independent parties独立各方: Independent parties are able to meet their own needs without the help of others; they can be relatively detached, indifferent and uninvolved with others; Dependent parties完全依赖各方:Dependent parties must rely on others for what they need since they need the help, benevolence, or cooperation of the other, the dependent party must accept and accommodate to that provider’s whims and idiosyncrasies;

Competitive situation竞争性情形: when the goals of two or more people are interconnected so that only one can achieve the goal, this is competitive situation, also known as a zero-sum or distributive situation,in which “individuals are so linked together that there is a negative correlation between their goal attainments”;

Mutual-gains situation相互获益情形: When parties’ goals are linked so that one person’s goal achievement helps others to achieve their goals, it is a mutual-gains situation, also known as a non-sum or integrative situation;

BATNA(达成谈判协议的最佳选择) an acronym for best alternative to a negotiated agreement; The dilemma of honesty诚实困境: it concerns how much of the truth to tell the other party; The dilemma of trust信任困境: it concerns how much should negotiators believe what the other party tells them;

Distributive bargaining分配式谈判: accepts the fact that there can only be one winner given the situation and pursues a course of action to be that winner;

Integrative bargaining共赢争价: attempts to find solutions so both parties can do well and achieve their goals;

Claim value主张价值: to do whatever is necessary to claim the reward, gain the lion’s share, or gain the largest piece possible;

Create value创造价值: to find a way for all parties to meet their objectives, either by identifying more resources or finding unique ways to share and coordinate the use of existing resources; Conflict冲突: a potential consequence of interdependent relationships is conflict. Conflict may be defined as a “sharp disagreement or opposition, as of interests, ideas, etc.”and includes “the perceived divergence of interest, or a belief that the parties’ current aspirations cannot be achieved simultaneously”.

Contending争夺战略: actors pursuing the contending strategy pursue their own outcomes strongly and show little concern for whether the other party obtains his or her desired outcomes; Yielding屈服战略: actors pursuing the yielding strategy show little interest or concern in whether they attain their own outcomes, but they are quite interested in whether the other party attains his or her outcomes;

Inaction不作为战略: actors pursuing the inaction strategy show little interest in whether they attain their own out-comes, as well as little concern about the other party obtains his or her outcomes;

Problem solving解决问题战略: actors pursuing the problem solving strategy show high concern for attaining their own outcomes and high concern for whether the other

Chapter 2

target point(目标点): the point at which negotiator would like to conclude negotiations resistance point(拒绝点): a negotiator’s bottom line, the most the buyer will pay or the smallest amount the seller will settle for

asking price(要价,索价):the initial price set by the seller

initial offer(最初报价):the first number the buyer will quote to the seller

bargaining range/settlement range/zone of potential agreement(谈判空间):the spread between the resistance points

a negative bargaining range(消极的谈判空间):the seller’s resistance point is above the buyer’s, and the buyer won’t pay more than the seller will minimally accept

a positive bargaining range(积极的谈判空间):the buyer’s resistance is above the the seller’s, and the buyer minimally willing to pay more than the seller is minimally willing to sell for

bargaining mix(谈判组合):the package of issues for negotiation

indirect assessment(间接估计):determining what information an individual likely used to set target and resistance point and how he or she interpreted this information

selective presentation(选择性表述):negotiators reveal only the facts necessary to support their case

commitment(承诺):the taking of a bargaining position with some explicit of implicit pledge regarding the future course of action

Chapter 3

Pareto efficient frontier(帕累托有效边界):the claiming value line is pushed towards the upper right-hand side to the fullest extent possible by creating value, and the line is called the Pareto efficient frontier

common goal(共同目标):the goal that all parties share equally, each one benefiting in a way that would not be possible if they did not work together

shared goal(共享目标):the goal that both parties work toward but that benefits each party differently

joint goal(联合目标):the goal that involves individuals with different personal goals agreeing to combine them in a collective effort

Chapter 4

Strategy(策略):the pattern of plan that integrates an organization’s major targets, policies, and action sequences into a cohesive whole.

Preparation(准备工作): deciding what is important, defining goals, thinking ahead how to work

together with the other party.

Relationship building(建立关系): getting to know the other party, understanding how you and the other are similar and different, and building commitment toward achieving a mutually beneficial set of outcomes.

Information suing(使用信息): learning what you need to know about the issues, about the other party and their needs, about the feasibility of possible settlements, and about what might happen if you fail to reach agreement with the other side.

Bidding(竞标): the process of making moves from one’s initial, ideal position to the actual outcome.

Closing the deal(结束谈判): the objective of this stage is to build commitment to the agreement achieved in the previous phase. Both the negotiator and the other party have to assure themselves that they reached a deal they can be happy with, or at least accept.

Implementing the agreement(履行协议): determining who needs to do what once the agreement is reached.

Negotiator’s dilemma(谈判者的困境): the choice of whether to pursue a claiming value strategy is described as the “negotiator’s dilemma”.

Positions(): an opening bid or a target point

Substantive interests(实质性的利益): directly related to the focal issues under negotiation Process-based interests(基于谈判过程的利益):related to how the negotiators behave as they negotiate

Relationship-based interests(基于双方关系的利益):tied to the current or desired future relationship between the parties.

Resistance point(拒绝点): a resistance point is the place where you decide that you should absolutely stop the negotiation rather than continue because any settlement beyond this point is not minimally acceptable.

Alternatives(可替代的选择): other agreements negotiators could achieve and still meet their needs.

Target point(目标点): one realistically expects to achieve a settlement and the asking price, representing the best deal one can hope to achieve.

Chapter 5

Perception(感知): The process by which individuals connect to their environment; the process of screening, selecting, and interpreting stimuli so that they have meaning to the individual. Stereotypes(心理定势): is a very common distortion of the perceptual process. It occurs when one individual assigns attributes to another solely on the basis of the other’s membership in a particular social or demographic category.

Halo effects(晕轮效应): rather than using a person’s group membership as a basis for classification, however, halo effects occur when people generalize about a variety of attributes based on the knowledge of one attribute of an individual.

Selective perception(选择性感知): When the perceiver singles out certain information that supports a prior belief and filters out information that does not confirm that belief.

Projection(投射效应):When people assign to others the characteristics or feelings that they possess themselves.

A frame(框架): The subjective mechanism through which people evaluate and make sense out of

situations, leading them to pursue or avoid subsequent actions.

Framing(制定框架):About focusing, shaping, and orgnizing the world around us -- making sense of a complex reality and defining it in terms that are meaningful to us.

Substantive frame(实质型框架): What the conflict is about.

Outcome frame(结果型框架): A party’s predisposition to achieving a specific result or outcome from the negotiation.

Aspiration frame(抱负型框架): A predisposition toward satisfying a broader set of interests or needs in negotiation.

Process frame(过程型框架): How the parties will go about resolving their disputes.

Identity frame(识别型框架): How the parties define “who they are”.

Characterization frame(描述型框架): how the parties define the other parties.

Loss-gain frame(输-赢型框架): how the parties define the risk or reward associated with particular outcomes.

Escalation of commitment(承诺的扩大): The tendency for an individual to make decisions that stick with a failing course of action.

Mythical fixed-pie beliefs(固定蛋糕观念): those who believe in the mythical fixed-pie assume there is no possibility for integrative settlements and mutually beneficial trade-offs, and they suppress efforts to search for them.

Anchoring and adjustment(基准调节): cognitive biases in anchoring and adjustment are related to the effect of the standard (or anchor) against which subsequent adjustments are made during negotiation.

Issue framing and risk(谈判框架的制定方式与风险):the way a negotiation is framed can make negotiators more or less risk averse or risk seeking.

Availability of information(信用的可用性): in negotiation, the availability bias operates when information that is presented in vivid, colorful, or attention-getting ways becomes easy to recall, and thus also becomes central and critical in evaluating events and options.

The winner’s curse(赢家的诅咒): the tendency of negotiators, particularly in an auction setting, to settle quickly on an item and then subsequently feel discomfort about a negotiation win that comes too easily.

Overconfidence(自负):the tendency of negotiators to believe that their ability to be correct or accurate is greater than is actually true.

The law of small numbers(小数法则): in decision theory, the law of small numbers refers to the tendency of people to draw conclusions from sample sizes. In negotiation, the law of small numbers applies to the way negotiator learn and extrapolate from their own experience.

Self-serving biases(感知错误): The tendency to overestimate the causal role of personal or internal factors and underestimate the causal role of situational or external factors, when explaining another person’s behavior.

Endowment effect(捐赠效应): The tendency to overvalue something you own or believe you possess.

Reactive devaluation(缺乏考虑): The process of devaluing the other party’s concessions simply because the other party made them.

Encoding(编码):is the process by which messages are put into symbolic form.

Channels(渠道):are the conduits by which messages are carried from one party to another. Decoding(解码):is the process of translating messages from their symbolic form into a form that makes sense.

Meanings(含义):are the facts, ideas, feelings, reactions, or thoughts that exist within individuals and act as a set of filters for interpreting the decoded messages.

Feedback(反馈):is the process by which the receiver reacts to the sender’s message. Temporal synchrony bias(时间同步偏差):is the tendency for negotiators to behave as if they are in synchronous situation when they are not.

Burned bridge bias(烧毁的桥梁偏差):is the tendency for individuals to employ risky behavior during e-mail negotiations that they could not use during a face-to-face encounter. Squeaky wheel bias(吱吱响的车轮偏差):is the tendency for e-mail negotiators to use a negative emotional style to achieve their goals.

Sinister attribution bias(险恶的归因偏差)occurs when one mistakenly assumes that another’s behavior is caused by personality flaws, while overlooking the role of situational factors.

Chapter 7

Power(权力):in negotiation, power means the capabilities negotiators can assemble to give themselves an advantage or increase the probability of achieving their objectives.

Power in action(行动中的权力):i s the actual messages and tactics an individual undertakes in order to change the attitudes and/or behaviors of others.

Expert power(专家权力):derived from having unique, in-depth information about a subject. Reward power(奖赏权力):derived by being able to reward others for doing what needs to be done.

Coercive power(强制权力):derived by being able to punish others for not doing what needs to be done.

Legitimate power(法律权力):derived from holding an office or formal title in some organization and using the powers that are associated with that office(e.g. a vice president or director)

Referent power(参照权力):derived from the respect or admiration one command because of attributes like personality, integrity, interpersonal style, and the like.

Information power(信息权力):is derived from the negotiator’s ability to assemble and organize facts and data to support his or her position, arguments, or desired outcomes.

Central route (中央路径):occurs when motivation and ability to scrutinize issue-relevant arguments are relatively high.

Peripheral rou te (边缘路径): is characterized by subtle cues and context with less cognitive processing of the message

Message content(消息内容): when constructing arguments to persuade the other party ,negotiators need to decide what topics and facts they should include

Message components(消息组成): negotiators help the other party understand and accept their big ideas by breaking them into smaller, more understandable pieces

One-sided message(单面消息): ignore arguments and opinions that might support the other party’s position

Two-sided message(双面消息): ignore the competition , mention and describe the opposing point of view, and then show how and why it is less desirable than the presenter’s point of view Personal reputation for integrity(个人正直之荣誉): the quality that assures people you can be trusted, you will be honest, and you will do as you say

Status differences(地位差异): occupation\age\education level\the neighborhood where a people lives, dress, type of automobile, and the like

Ingratiation(逢迎): enhancing the other’s self-image or reputation through statements or actions, and thus enhancing one’s own image in the same way

Reciprocity(互惠主义): when you receive sth from another person, you should respond in the future with a favor in return

Social proof(社会认同) people look to determine the correct response in many situations Scarcity(缺乏): when things are less available, they will have more influence

Chapter 9

Ethics(道德标准): broadly applied social standards for what is right or wrong in a particular situation, or a process for setting those standards

Ethical(道德的): appropriate as determined by some standard of moral conduct

Prudent(审慎的); wise, based on trying to understand the efficacy of the tactic and the consequences it might have on the relationship with the other

Practical(实际的): what a negotiator can actually make happen in a given situation

Legal(法定的); what the law defines as acceptable practice

End-result ethics(归宿伦理): rightness of an action is determined by considering consequence Duty ethics(责任伦理): rightness of an action is determined by considering obligations to apply universal standards and principles

Social contraction(社会收缩); rightness of an action is determined by the customs and norms of a community

Personalistic ethics(人格伦理观): rightness of an action is determined by one’s conscience

A Misrepresentation(误传); an affirmative misstatement of sth

A knowing misrepresentation(知道误传): you know that what you say is false when you say it A fact(事实): an objective fact, to be legal, in theory

Reliance\caution(警示): for a deceptive statement to be legally fraudulent , the receiver must

prove that he or she relied on the info and that doing so caused harm

Machiavellianism(权术主义); a pragmatic and expedient view of human nature

Locus of control(控制源); the degree to which they believe the outcomes they obtain are a result of their own ability and effort versus fate or chance

A preconventional leve l(前习俗水平): the individual is concerned with concrete outcomes that meet his or her own immediate needs, particularly external rewards and punishments

A conventional level(习俗水平): the individual defines what is right on the basis of what his immediate social situation and peer group endorses or what society in general seems to want

A principled level(原则水平): the individual defines what is right on the basis of some broader set of universal values and principles

Call the tactic(调用策略): indicate to the other side that you know he is bluffing or lying

Ignore the tactic: if you are aware that the other party is bluffing or lying, simply ignore it

Chapter 10

Environmental context(环境因素):The environmental context includes environmental forces that neither negotiator controls that influence the negotiation.

Immediate context(直接因素):The immediate context includes factors over which negotiators appear to have some control.

Uncertainty Avoidance(不确定性):Uncertainty avoidance indicates to what extent a culture programs its members to feel either uncomfortable or comfortable in unstructured situations. Negotiation metaphors(谈判隐喻):Negotiation metaphors are coherent,holistic meaning systems,which have been developed and cultivated in particular socio-cultural environments,function to interpret,structure,and organize social action in negotiation.

Chapter 11

Impasse(僵局):Impasse is a condition or state of conflict in which there is no apparent quick or easy resolution.

Postdeal negotiations(事后交易谈判):Postdeal negotiations are negotiation that occur as an existing agreement is expiring.

Intradeal negotiations(事间交易谈判):Intradeal negotiations occur when an agreement states that negotiations should be reopened at specific intervals.

Extradeal negotiations(额外交易谈判) :Extradeal negotiationsoccur when it appears that there is a violation of the contract,or in the absence of a contract reopening clause.

Cognitive resolution(认知解决):Cognitive resolution is needed to change how the parties view the situation.

Emotional resolution(情感解决):Emotional resolution involves changing how parties feel about the impasse and the other party,as well as reducing the amount of emotional energy they put into the negotiation.

Behavioral resolution(行为解决):Behavioral resolution explicitly addresses what people will do in the future and how agreements they make about the future will be realized.

Active listening'(积极倾听):One can let the other party know that both the content and emotional strength of his or her message have been heard and understood,but that does not mean that one agrees with it.

Chapter 12

The shadow negotiation影子谈判: The shadow negotiation occurs in parallel with the substantive negotiation and is connected with how the negotiation will proceed.

Social contract实质性谈判:a Social contract regarding how the negotiation will proceed, who has influence and power, and what the boundaries of the negotiation are;

Hard tactics恶劣战术:the distributive tactics that the other party uses in a negotiation to put pressure on negotiations to do something that is not in their best interest;

Ultimatum最后通牒:an ultimatum is an attempt to induce compliance or force concessions from a presumably recalcitrant opponent;

Clarity清晰:clarity means to use language that is as precise as possible when managing a difficult conversation;

Tone 语调:tone is the nonverbal aspect of the conversation and it includes intonation, facial expressions, conscious and unconscious body language;

Temperate phrasing适度的措辞:Temperate phrasing involves choosing language carefully to deliver a message that will not provoke the other side;

Chapter 13

ADR替代争议解决方案alternative dispute resolution;

Mediation调解:Mediation is the most common third-party intervention and negotiators surrender control over the process while maintaining control over outcomes;

Content mediation内容调解:helping the parties manage trade-offs;

Issue identification问题识别:enabling the parties to prioritize the issues;

Positive framing of the issues问题的积极建构:focusing on desired, positively stated outcomes; Moderate conflict中等水平的冲突:situations in which tension is apparent and tempers are beginning to fray, but negotiations have not deteriorated to the point of physical violence or irrevocably damaging threats and actions;

Process consultation过程咨询:a set of activities on the part of the consultant that helps the client to perceive ,understand, and act upon the process events which occur in the client’s environment;

Chapter 14

无。

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5篇英语精读文章+翻译

1.Can We Know the Universe? - Reflections on a Grain of Salt Carl Sagan Science is a way of thinking much more than it is a body of knowledge. Its goal is to find out how the world works, to seek what regularities there may be, to penetrate to the connections of things - from sub-nuclear particles, which may be the constituents of all matter, to living organisms, the human social community, and thence to the cosmos as a whole. Our intuition is by no means an infallible guide. Our perceptions may be distorted by training and prejudice or merely because of the limitations of our sense organs, which, of course, perceive directly but a small fraction of the phenomena of the world. Even so straightforward a question as whether in the absence of friction a pound of lead falls faster than a grain of fluff was answered incorrectly by Aristotle and almost everyone else before the time of Galileo. Science is based on experiment, on a willingness to challenge old dogma, on an openness to see the universe as it really is. Accordingly, science sometimes requires courage-at the very least, the courage to question the conventional wisdom. But to what extent can we really know the universe around us? Sometimes this question is posed by people who hope the answer will be in the negative, who are fearful of a universe in which everything might one day be known. And sometimes we hear pronouncements from scientists who confidently state that everything worth knowing will soon be known - or even is already known. Let us approach a much more modest question: not whether we can know the universe or the Milky Way Galaxy or a star or a world. Can we know ultimately and in detail, a grain of salt? Consider one microgram of table salt, a speck just barely large enough for someone with keen eyesight to make out without a microscope. In that grain of salt there are about 1016 sodium and chlorine atoms. This is a 1 followed by 16 zeros, 10 million billion atoms. If we wish to know a grain of salt, we must know at least the three-dimensional positions of each of these atoms. (In fact, there is much more to be known - for example, the nature of the forces between the atoms - but we are making only a modest calculation.) Now, is this number more or less than the number of things which the brain can know? How much can the brain know? There are perhaps 1011 neurons in the brain, the circuit elements and switches that are responsible in their electrical and chemical activity for the functioning of our minds. A typical brain neuron has perhaps a thousand little wires, called dendrites, which connect it with its fellows. If, as seems likely, every bit of information in the brain corresponds to one of these connections, the total number of things knowable by the brain is no more than 1014, one hundred trillion. But this number is only one percent of the number of atoms in our speck of salt.

国际商务谈判四套测试题

国际商务谈判-平时测验1 1.单选题 1.1商务谈判客观存在的基础和动力是(d) ?a目标 ?b利益 ?c合作协议 ?d需要 所谓商务谈判是指参与各方基于某种需要,彼此进行信息交流,磋商协议,旨在协调其相互关系,赢得或维护各自利益的行为过程。 1.2商务谈判成为必要是由于交易中存在(a) ?a冲突 ?b不平等 ?c合作 ?d利益 由于谈判双方的立场不同,所追求的具体目标也各异,因此,谈判过程充满了复杂的利害冲突和矛盾。正是这种冲突,才使谈判成为必要。 1.3商务谈判的核心内容一般是(c) ?a质量 ?b运输 ?c价格 ?d包装 虽然商务谈判所涉及的项目和要素不仅仅是价格,价格只是谈判内容的一部分,谈判者的需要和利益也并不仅仅表现在价格上,但在几乎所有的商务谈判中其价格都是谈判的核心内容。 1.4下面对立场型谈判叙述不正确的是(d) ?a认为是一场意志力竞争 ?b忽视双方在谈判中真正需要的是什么 ?c增加了谈判的时间和成本 ?d把对方不是当敌人,而是当朋友。 在立场型谈判中,双方把注意力都投入到如何维护自己的立场,否定对方的立场上,而忽视

双方在谈判中真正需要的是什么,能否找到一个兼顾双方需要的解决方法。 1.5下列不属于国际商务谈判中的环境因素的是(c) ?a宗教信仰因素 ?b法律制度因素 ?c谈判人员素质 ?d商业习惯 环境因素主要包括双方国家的所有客观因素,如政治法律、社会文化习惯、经济建设和宗教信仰等。 1.6按谈判中双方所采取的态度与方针来划分,下列不属于其分类的是(d) ?a让步型谈判 ?b立场型谈判 ?c原则型谈判 ?d违约赔偿谈判 根据谈判中双方所采取的态度,我们可以将谈判划分为三种类型:让步型谈判、立场型谈判和原则型谈判。 1.7商务谈判追求的主要目的是(d) ?a让对方接受自己的观点 ?b让对方接受自己的行为 ?c平等的谈判结果 ?d互惠的经济利益 人们之所以要进行各种谈判,是因为具有一定的目标和利益需要得到实现。 1.8仲裁与诉讼的区别不正确的是(c) ?a受理案件的依据不同 ?b审理案件的组织人员不同 ?c处理结果不同,法院处理结果具有终结性 ?d受理机构的性质不同 仲裁机构作出的裁决,当事人不得上诉,具有终局性,而对法院判决不服的可以上诉。 1.9相对而言,最可能增加时间与成本的谈判方式是(c) ?a让步型谈判 ?b软式谈判 ?c立场型谈判

国际商务谈判案例分析

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关于中方代理欧方新风系统产品事宜 的谈判方案策划书 课程名称国际商务谈判 姓名陈利江 学号09103887 班级市场营销2班 任课老师孟丽 2012 年12 月28 日 。

一、谈判背景介绍(也就是整个谈判的由来、进程、目标以及最终的结局): 由来:欧洲奥得奥(Airdow)AB公司,在遭受欧洲债务危机影响之前生产的产品除了出口到别国以外,从未打算在海外开拓市场,此次危机使该公司的销售渠道受阻,直接导致资金周转困难,而出口国除了亚洲,欧洲,美国,日本市场在最近的经济都表现出疲软的状态,所以欧洲奥得奥(Airdow)AB公司想到的解决方案,就是把更多的产品销售到中国市场,可是该公司对中国的市场行情不清楚,于是他们想到的办法就是寻求中国内地市场的代理商,他们马上想到和他们在以往合作最多的宁波凯伦环保科技有限公司,宁波该公司以前进口他们的产品,有过业务往来,于是欧洲奥得奥(Airdow)AB公司找到了宁波凯伦环保科技有限公司,来进行这场代理产品的谈判。而对于宁波凯伦环保科技有限公司,在得知这个消息之后,立马分析了具体情况,一方面该公司虽然企业规模不大,但目前公司还有很多闲余资金可以进行投资;另一方面,在以往和欧洲奥得奥(Airdow)AB公司合作的业务中,进口的他们生产的产品,在我国销售得也比较畅销,对新产品的市场前景很看好。除此之外,该公司也想通过这次机会提升自己企业在国内的地位,还有知道欧洲该公司正在遭受欧债危机带来的影响,对谈判时很有优势的,于是宁波凯伦环保科技有限公司接受这次谈判。 进程:在准备阶段,双方各自就谈判等内容进行准备,包括谈判人员的准备,信息的收集,谈判方案的准备;在开局阶段,双方就准备的内容进行实质性的谈判,采取一定的策略开始报价;在磋商阶段,双方展开利益的竞争,对自己拟定的最优目标和次优目标以及最低目标进行正面交锋,采取一定的策略,为自己的利益做最大的争取;在签约阶段,在这个阶段还可以为自己的利益做最后一步的争取,然后进行合同的签订,拟订合同,审核合同都要认真仔细;最后在善后阶段,在此次谈判中,对于代理的后续问题要双方保持密切的联系,履行合同里的条款,为双方的共同利益达到最大化。 目标:欧洲奥得奥(Airdow)AB公司在利润分配方面,我方要求只能给予20%的佣金。以100万给予对方代理权。 在利润分配方面,中方要求对方支付25%的佣金,以85万取得对方代理权,取得中国内地市场唯一代理权。 最终结局:最终以28%的佣金,代理年限为3年,以及宁波凯伦环保 科技有限公司以88万元的代理费取得中国内地唯一代理 权,达成双赢局面,双方公司建立长期友好合作关系,如 果发展良好可以延长代理年限。

(完整)外贸常用英语词汇大全,推荐文档

外贸常用英语词汇大全 1.商品品质数量包装价格 品质条件 品质quality 规格specifications 等级grade 标准standard 样品sample 色彩样品colour sample 款式样品pattern sample 原样original sample 复样duplicate sample 对等样品countersample 参考样品reference sample 封样sealed sample 代表性样品representative sample 商品目录catalogue 宣传小册pamphlet 说明书description 公差tolerance 货号article No. 花色(搭配)assortment 增减5% plus or minus 大路货(良好平均品质)fair average quality 数量条件 个数number 长度length 面积area 体积volume 容积capacity 净重net weight 毛重gross weight 皮重tare 毛作净gross for net 溢短装条款more or less clause 重量weight 装运重量shipping weight 卸货重量landed weight 理论重量theoretical weight 公吨metric ton 长吨long ton 短吨short ton 公斤kilogram, kilo, kg 磅pound, lb 盎司ounce, oz 件piece 双pair 打dozen 令ream 套set l 立方米cubic meter 升litre 加仑gallon 蒲式耳bushel 公制metric system 英制british system 美制U.S.System 包装方法 起泡包装blister packing 中性包装neutral packing 吸塑包装skin packing 挂式包装hanging packing 引某人注目catch sb's eye 唛头mark 无牌的包装unlabelled packing 散装in bulk 散装in loose packing 裸装nude packing 整批包装bulk pack 零售包装consumer pack 大包装large packing 小包装inner packing, external packing, end packing ,压缩包装shrunk packaging 喷泡沫包装foam-spary packaging 礼品包装gift-wrap 袋bag, sack 麻袋jute bag 塑料袋polythelene bag, plastic bag 尼龙绳网袋polythelene net 拉链袋zippered bag 箱case, chest 盒box 木箱wooden case 纸箱carton 集装箱container 板条箱rate 纤维板箱fibre board case 小包packet 包bale 捆bundle 罐头tin , can 篮,篓,筐basket 竹篓bamboo basket 瓶bottle 小木桶wooden keg 大桶hogshead 铁桶iron drum 铁桶cylinder

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