Macworld 2007 Keynote乔布斯演讲
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乔布斯励志演讲稿(优秀4篇)乔布斯励志演讲稿篇一So, three things: a widescreen iPod with touch controls; a revolutionary mobile phone; and a breakthrough Inter munications device. An iPod, a phone, and an Inter municator. An iPod, a phone … are you getting it? These are not three separate devices, this is one device, and we are calling it iPhone.Yes, I bet you must have got which entrepreneur I’m going to introduce today. He is the father of the iphone and a revolutionary of the electronics industry Steven Jobs who are born to put a dent in the universe.Steve Jobs was born in San Francisco, California, where he was adopted by his foster mother. In 1972, Jobs graduated from Homestead High School and enrolled in Reed College. Owing a deep- interest in technology, he took up a job as a leading manufacturer of video games. When Jobs was 19 years old, he dropped out from the university , and after that he always researched the puter with his friend Wozniak who had the same interest with him. In 1976, they founded Apple Computer in the Jobs family garage. The first puter was sold for $666 by the suess of their first puter, on the fool day in 1976, they signed a contract and decided to found a puter pany. At the beginning, everything went well .While the appearance of IBM’s personal puter attacked them a lot, Jobs had no choice but to leave the pany and founded the Next puter pany.In 1996, Jobs was famous for the suess of the puter animated film—Toy Story. At the same time, the Apple Company was faced with the bust-up risk. In 1997, Jobs returned as Apple CEO. He reformed the pany thoroughly and cooperate with Microsoft, Jobs became the cover person of Times again.In 1998, Apple launched iMac, which was the best -selling personal puter in America. In 1999, Apple launched iBook、G4 and iMac DV. And just as expected, all of them made a huge impact. In , the music industry forever changed with the iPod, iTunes followed. Billions of songs were downloaded. In, Jobs captures the world’s attention again with the iPhone. They made an app for everything. In , Jobs launched his latest creation— iPad , which was the fast-selling technological device ever. Jobs leads Apple create one and another miracle.But unfortunately in , Jobs was diagnosed with a malignant tumor in his pancreas. As a result, Jobs resigned as CEO of Apple on August 24, . On October 5, , Jobs passed away. Like Jobs many entrepreneurs have their own entrepreneurship they use their talents to find business opportunities which are not discovered by normal people. So now let me give you a brief conclusion about Jobs entrepreneurship.1. braveryThe capacity and willingness to develop, organize and manage a business venture along with any of its risks. There is no such a thing as a free lunch. There is a chance in front of you with some uncertain things together. If you want to be suessful, you should make a choice .To face the risks or to give up? Only when you take the challenge can you gain aess to suess.2. CreativityYou catch peoples’ eyes if you create something new .For example, iphone from generation to generation , which attract a lot of customers to buy their new product.3. cooperationOne tree does not make a forest. Teamwork can make a pany run in a stale pace, showinggreat power.4. devotionBeing devoted can help the pany bee more powerful. A pany with a warm and aspirant environment will work efficiently.5. passion for studyIf three of us are walking together, at least one of the other two is good enough to be my teacher. Being willing to learn from others can help bine the enterprise with many advantages. 6. IntegrityNo one wants to cooperate with the pany that won’t obey the contract. No one wants to buy the product from the without honesty.乔布斯励志演讲稿篇二Thank you. I'm honored to be with you today for your mencement from oneof the finest universities in the world. Truth be told, I never graduated from college and this is the closest I've ever gotten to a college graduation.Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.The first story is about connecting the dots.I dropped out of Reed College after the first six months but then stayedaround as a drop-in for another 18 months or so before I really quit. So why did I drop out? It started before I was born. My biological mother was a young, unwed graduate student, and she decided to put me up for adoption. She felt verystrongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife, except that when Ipopped out, they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking, "We've got an unexpected baby boy. Do you want him?" They said, "Of course."My biological mother found out later that my mother had never graduated fromcollege and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when myparents promised that I would go to college.This was the start in my life. And 17 years later, I did go to college, but I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life, and no idea of how college was going to help me figure it out, and here I was, spending all the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back, it was one of the best decisions I ever made. The minute I dropped out, I could stop taking the required classes that didn't interest me and begin dropping in on the ones that looked far more interesting.It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms. I returned Coke bottles for the five-cent deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example.Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer was beautifully hand-calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and sans-serif typefaces, about varying the amount of space between different letter binations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.None of this had even a hope of any practical application in my life. But ten years later when we were designing the first Macintosh puter, it all came back to me, and we designed it all into the Mac. It was the first puter with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts, and since Windows just copied the Mac, it's likely that no personal puter would have them.If I had never dropped out, I would have never dropped in on that calligraphy class and personals puters might not have the wonderful typography that they do.Of course it was impossible to connect the dots looking forward when I was in college, but it was very, very clear looking backwards ten years later. Again, you can't connect the dots looking forward. You can only connect them looking backwards, so you have to trust that the dots will somehow connect in your future. You have to trust in something--your gut, destiny, life, karma, whatever--because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path, and that will make all the difference.乔布斯励志演讲稿篇三My second story is about love and loss. I was lucky. I found what I loved to do early in life. Woz and I started Apple in my parents' garage when I was 20. We worked hard and in ten years, Apple had grown from just the two of us in a garage into a $2 billion pany with over 4,000 employees. We'd just released our finest creation, the Macintosh, a year earlier, and I'd just turned 30, and then I got fired. How can you get fired from a pany you started? Well, as Apple grew, we hired someone who I thought was very talented to run the pany with me, and for the first year or so, things went well. But then our visions of the future began to diverge, and eventually we had a falling out. When we did, our board of directors sided with him, and so at 30, I was out, and very publicly out. What had been the focus of my entire adult life was gone, and it was devastating. I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down, that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure and I even thought about running away from the Valley. But something slowly began to dawn on me. I still loved what I did. The turn of events at Apple had not changed that one bit. I'd been rejected but I was still in love. And so I decided to start over. I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being suessful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods in my life. During the next five years I started a pany named NeXT, another pany named Pixar and fell in love with an amazing woman who would bee my wife. Pixar went on to create the world's first puter-animated feature film, "Toy Story," and is now the most suessfulanimation studio in the world.In a remarkable turn of events, Apple bought NeXT and I returned to Apple and the technology we developed at NeXT is at the heart of Apple's current renaissance, and Lorene and I have a wonderful family together.I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful-tasting medicine but I guess the patient needed it. Sometimes life's going to hit you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love, and that is as true for work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work, and the only way to do great work is to love what you do. If you haven't found it yet, keep looking, and don't settle. As with all matters of the heart, you'll know when you find it, and like any great relationship it just gets better and better as the years roll on. So keep looking. Don't settle.My third story is about death. When I was 17 I read a quote that went something like "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself, "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "no" for too many days in a row, I know I need to change something. Remembering that I'll be dead soon is the most important thing I've ever encountered to help me make the big choices in life, because almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the乔布斯励志演讲稿篇四Thank you.I'm honored to be with you today for your mencement from one of the finest universities in the world. Truth be told, I never graduated from college, and this is the closest I've ever gotten to a college graduation. Today, I want totell you three stories from my life. That's it. No big deal. Just three stories.The first story is about connecting the dots. I dropped out of Reed College after the first six months, but then stayedaround as a drop-in for another 18 months or so before I really quit. So why did I drop out?It started before I was born. My biological mother was a young, unwed graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife --- except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking, "We've got an unexpected baby boy; do you want him?" They said, "Of course." My biological mother found out later that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would go to college. This was the start in my life. 第一个故事,是关于人生中的点点滴滴怎么串连在一起。
乔布斯演讲稿英文回答:Hello everyone, I'm Steve Jobs. I'm here today to talkto you about the future of Apple.We're on the cusp of a new era, an era in which technology will play an even more important role in our lives. Already, we can see the ways in which technology is changing the way we work, the way we learn, and the way we communicate.But I believe that we're only scratching the surface of what's possible. In the coming years, we'll see even more amazing things from Apple. We'll see new products that will change the way we think about technology. We'll see new services that will make our lives easier and more enjoyable. And we'll see new ways to use technology to make the worlda better place.I'm incredibly excited about the future of Apple. I believe that we have the potential to change the world. And I can't wait to see what we accomplish together.Thank you.中文回答:大家好,我是史蒂夫·乔布斯。
乔布斯演讲文稿
尊敬的各位:
每一个人今天晚上在座的这位仁兄,今天我要对你们说的第一句话是:我们无法回到
起点!
一百多年前,当美国登上了这颗发光星球的大舞台,那时的社会模式是一种岁月沉淀
的新模式,但是在其中,却存在了一种老模式——企业业主就是老板。
但是,我们今天似乎看到了一种新模式的出现,它打破了古老的僵局,使许多本该委
屈的员工变成了自己的老板;使许多本该无处可去的人们变成了创业者;而这种新模式的
前提就是技术进步——我们今天所探索的,也是我们未来所在的。
我们现在处在一个十分特殊、神奇的时代,我们用技术打破了我们之间的壁垒,我们
积极创新把我们的环境改变成美好的家园。
这种社会囊括了许多有影响力的改变:从音乐、旅游到社会变革——它们都能引发巨大的影响力。
最重要的是,它能够尽可能地发挥一个
普世价值——自由。
借助着技术,人们彼此可以经常交流沟通、参与合作,即使他们活在不同的世界、不
同的时代。
它体现了一种人们可以通过技术实现平等的观点,对社会而言,它可以带来许
多社会和精神上的变革。
我们能够真正改变这个世界,创造新的崭新的未来。
因此,让我们一起走到技术未来的路上,携手共进;彼此尊重,彼此发展,共同营造
一个崭新、美丽的世界!
谢谢!。
乔布斯演讲坚不可摧中英文版You can’t connect the dots looking forward, you can only connectt h e m l o o k i n g b a c k w a r d s. 你无法把点滴与未来联系,这能通过回顾才能看见So you have to trust that the dots will somehow connect in yourfuture.所以你必须相信过去的点滴能串联未来You have to trust in something: your gut, destiny, life, karma, whatever.你必须有信念,不管那是你的胆识,命运,人生,还是因果报应。
Because believing that the dots will connect down the road, willgive you the confidence to follow your heart, even when it lead youoff the well worn path. And that will make all the difference.因为把过去点滴串联起来,才能有信念忠于自我,即使你的选择和别人的不一样,这会使你与众不同Your time is limited, so don’t waste it living someone else’s life. 你的时间是有限的,不要浪费在其他人的生命中。
Don’t be trapped by dogma,which is living with the results of otherpeople’s thinking.别受教条约束,别活在其他人对你的期望之中,Don’t let the noise of others’opinions drown out your own inner ’ve got to find what you love.别让批评抹掉了你内心的声音,你得找到你所爱的东西And that is as true for your work as it is for your lovers.包括你热爱的事业和你的伴侣Your work is going to fill a large part of your life and the only wayto be truly satisfied is to do what you believe is great work.你的工作占据了你的大量时间,相信你做的工作是对的,才能发自内心的得到满足And the only way to do great work is to love what you do.只有爱你所做的事业才能成就不凡If you haven’t found it yet,keep looking, and don’t settle.如果你还没有找到,继续找,别安逸下来Have the courage to follow your heart and intuition, they somehowalready know what you truly want to become.有勇气顺才自己的心和直觉,你的内心早晚就知道你未来的梦想You’re going to have some ups and you’re goning to have some downs.但是你不可能一路顺遂Most people give up on themselves easily. You know the humanspirit is powerful!大多数人轻易放弃,但你知道人的意志有多坚强吗There is nothing as powerful. It’s hard to kill the human spirit!意志是无可比拟的坚强又富有韧性的!Anybody can feel good when they have their health, their bills are paid, they have happy relationships.任何人在财富,感情生活,健康良好的环境中,都能感到幸福,Anybody can be positive then,anybody can have a larger visionthen,anybody can have faith under those kinds of circumstances.任何人都能自得其满,任何人都能有伟大的理想,任何人在何样的环境下都能有信念The real challenge of growth, mentally, emotionally and spiritually comes when you get knocked takes courage to act.真正的试验你的信念,信仰和意志,是当你被击倒的时候,其身而行需要有勇气,Part of being hungry when you have been defeated.被击到仍能谦虚,It takes courage to start over again.需要有勇气放下并重新开始。
乔布斯演讲稿(英文版)史蒂夫·保罗·乔布斯(1955.2.24—2019.10.5),美国发明家、企业家、美国苹果公司联合创办人。
乔布斯被认为是计算机业界与娱乐业界的标志性人物,他经历了苹果公司几十年的起落与兴衰,先后领导和推出了麦金塔计算机(is)、i、iP、iP、iP等风靡全球的电子产品,深刻地改变了现代通讯、娱乐、生活方式。
乔布斯同时也是前Pix动画公司的董事长及行政总裁。
2019年10月5日,因胰腺癌病逝,享年56岁。
中国人才如下为大家分享的是乔布斯在斯坦福大学发布的演讲内容,这篇演讲稿我看了很多遍,每次都有不同的感受和动力,希望大家都可以从中得到自己想要的,明白自己的内心真正的需求,追求自己的梦想。
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从乔布斯的Keynote中提高演讲技巧演讲技巧 July 29th, 2007每个周末,褪墨上都将介绍一些摄影/软件/生活/演讲小技巧。
弥缝曾经花了几天里的零碎时间观看了乔布斯大师的最近两年的Macworld和WWDC的Keynotes,弥缝对他的敬仰之情如滔滔江水连绵不绝、如黄河泛滥一发不可收拾。
观看乔布斯在Macworld 2007中对iPhone无比精彩的介绍,弥缝真是收获不少。
这里,Bussinessweek作家Carmine Gallo总结了五条乔布斯在介绍iPhone时的演讲技巧,希望对大家有所启发。
1.构造紧张情绪一个成熟的作家从来都不会在书的开篇便把所有的情节全部铺展在读者面前,而是慢慢构建整个故事情节。
乔布斯即如此,一开始就用“Apple公司最具革命性的产品”之类的词来开吸引读者,“不经意间这世界上就可能会出现革命性的产品或创意,而Apple则荣幸的作为先行者”,从“1984年 Macintosh 的推出改变了整个计算机行业”,到2001年iPod的问世“同样也改变了整个音乐行业”,诸如此类。
在做完这些基础铺垫后,乔布斯要开始构建iphone在观众心中的形象了,在这里他和大家开了一个小小的玩笑,“今天,我们要介绍三个具有革命性的产品。
第一个是带触摸屏的ipod,第二个是个移动手机,第三个是个互联网通信装置。
”在反复对这三个产品进行多次评论后他才开始展露真正的图,“你们懂了么?我要介绍的不是这3个产品,而是结合了这三种技术的一个产品,Apple将要进行手机革命了!”,接着观众开始为这个设计癫狂了。
乔布斯的演说就像一部交响乐,有高低起伏,让人激情澎湃。
为你的演说设计一些意想不到的情节吧。
2. 每个幻灯片只放一个主题一位聪慧的设计者曾告诉我,有效的演讲幻灯片每张里面只能有一个信息,一个要点。
当乔布斯在演讲中介绍那三个具有革命意义的产品时,他并没有在一个幻灯片上同时展示这三个产品,而是一张一个产品分别介绍的,每张幻灯片上只有一个相关图片而已。
乔布斯和他的 KeynoteBy markgloom[核心提示] 从前有个推销员,一直想要个演示工具可以满足他的表演欲。
于是命令他的水果员工日夜操劳地为他定制一个演示工具,还列出了一长串功能清单迫害这些苦命的攻城湿。
最终Keynote诞生了。
编辑注记:本文编译自 Quora 上Did Apple buy or create the Keynote software? 提问的一篇回答,这个问答根据作者 Brian Roemmele 对 Apple 员工的询问和自己经历的乔布斯的几场演讲回忆而成,以讲故事方式讲述了 Keynote 诞生的经过,以及对乔布斯推销和演讲能力的赞赏。
使用 Keynote 就像有一个专业的图像设计部门为你创作幻灯片。
这是当你的演讲真的很重要时使用的应用。
——Steve Jobs, 2003乔布斯知道这一点,因为 Keynote最初是为他自己制作的。
乔布斯:一个推销员,表演者,和创始人当乔布斯于 1996 年回到 Apple 他被指派为 iCEO(临时 CEO,interim CEO)。
这个“i”后来对 Apple 产品命名方式产生重大影响。
乔布斯在此之前就策划好将如何宣告Apple 新产品和随之而来的改变,这个一个人的演出,之后被内部人士成为“one more thing"演出。
乔布斯知道,所有伟大的首席执行官、创始人,也应该本能地知道,他们同时也是推销员。
乔布斯对销售流程和销售人员都有相当高的尊重。
当创始人同时是主要销售人员时,他才会感觉良好。
他也曾经说过:“如果我不能卖掉一个产品,没人可以。
”1997 年的主题演讲(keynote)自那场在1997 年波士顿的 Macworld 主题演讲(原文说的是1998年,但考证后发现是1997年)之后,乔布斯就在今后 Macworld 大会上的各种销售演讲中开始塑造他的推销工具。
1997 年的那场演讲是一个很大的惊喜,人们事先并不知道乔布斯会出现。
你们二人分别对于计算机行业有过怎样的贡献?乔布斯:比尔建立了行业中第一家软件公司,而且是间大公司。
我想他在业内的所有人还不知道什么是软件公司的时候就建立起了第一家软件企业。
比尔完全专注于软件行业。
盖茨:首先,我需要澄清,我不是假乔布斯。
乔布斯的成就非常的显著。
他拥有难以置信的品位和高雅。
他永远活在未来,能够明确指出明天的方向。
苹果一直在追寻这样的梦想,打造我们想要用的产品。
他总是能指出行业的下一步动作,整个行业都能从他的工作中受益。
主持人谈到了 Apple II型计算机,其中安装了微软的软件。
乔布斯:Steve Wozniak (另一苹果创始人)开发了它的操作系统,但只能支持定点数,不支持浮点运算。
我们希望他能修改支持浮点运算,但他始终没有做到。
微软拥有非常好的浮点Basic,因此我们走到了一起。
盖茨:我把我们的未来都赌在了Apple II会获得成功上。
因此我们同心协力。
乔布斯:要知道当年微软并没有进入应用软件市场,因此这对他们来说确实是一场赌博。
盖茨:我们把赌注压在了苹果操作系统会是图形化上。
最初的Mac OS只有14K。
乔布斯:稍微大一点,20K。
苹果自己开发了它,但比尔和他的团队编写了应用程序。
接下来谈到乔布斯离开苹果的日子。
比尔,当你看到乔布斯离开苹果的时候,你觉得会发生什么?盖茨:我很担心苹果会和其他操作系统趋于同化,比如 Windows和DOS当他们推出512K Mac的时候,整个产品线已经偏离了方向,如果乔布斯在肯定不会发生这种情况。
我曾经在周末给Gil Amelio (时任苹果CEQ下台后即乔布斯回归)打电话,希望提醒他。
然后有一天,乔布斯打电话给我,说:"不要再担心 Amelio的事情了。
”主持人谈到1997年乔布斯发表同微软竞争将是毁灭性的言论。
乔布斯:如果苹果和微软竞争,苹果想要赢,微软必须要输,然后苹果也会输。
苹果不需要打败微软,他必须要知道自己是谁,应该做什么。
关于乔布斯的演讲稿尊敬的各位领导、嘉宾和各位同事:大家好!我今天演讲的主题是关于乔布斯的演讲稿。
乔布斯,这个名字无疑是科技界的传奇人物,他的演讲技巧和演讲稿都成为无数人学习和模仿的对象。
乔布斯是苹果公司的创始人之一,也是世界上最杰出的技术创新家之一。
他具备出色的演讲技巧和卓越的演讲稿写作能力,他的演讲稿不仅在技术内容上精辟独到,还富有激情和感染力。
通过他的演讲稿,我们可以学到很多关于演讲艺术的重要经验和技巧。
首先,乔布斯的演讲稿往往具有鲜明的主题和独特的观点。
他能够清晰地表达他的想法,并将其融入到整个演讲稿的结构中。
他的演讲稿不仅经过精心策划,还包含了对于技术和产品的深入分析。
其次,乔布斯的演讲稿使用简洁而明了的语言。
他注重用简单易懂的词汇和表达方式,避免使用过于专业术语和复杂的句子结构。
这样不仅使演讲稿的信息更容易被听众接受和理解,也提升了整个演讲的流畅度。
此外,乔布斯的演讲稿注重情感因素的引入。
他能够通过个人经历和情感化的故事,打动听众的心灵。
他在演讲中经常使用感人的案例和生动的比喻,使得演讲更具感染力和亲近感。
另外,乔布斯的演讲稿总能够给人带来新的思考和启示。
他的演讲稿往往富有独特的观点和原创性的见解,能够激发听众的思考,并对听众的思维方式产生积极的影响。
最后,乔布斯的演讲稿总能达到预期的效果。
无论是产品发布会还是大型演讲活动,他的演讲总能够引起听众的广泛关注和参与。
他的演讲技巧和演讲稿写作能力为他赢得了广泛的赞誉和认可。
总体来说,乔布斯的演讲稿是成功的典范。
他的演讲稿不仅内容丰富,思想深刻,而且运用了多种演讲技巧,使得整个演讲更加生动有趣、引人入胜。
通过学习他的演讲稿,我们可以不断提升自己的演讲技巧和写作能力。
感谢大家的聆听!。
乔布斯演讲稿中英文Ladies and gentlemen, today I am honored to stand before you and share some thoughts on the power of innovation and creativity. As we all know, innovation is the driving force behind progress, and creativity is the heart and soul of every great idea. In my speech today, I would like to emphasize the importance of these two elements by drawing inspiration from the legendary figure, Steve Jobs.乔布斯演讲稿中英文。
乔布斯曾经说过,“Stay hungry, stay foolish.”这句话成为了无数年轻人的座右铭,激励着他们勇敢地追求梦想。
这句话所蕴含的深意是,我们应该保持对生活的渴望和对未知世界的好奇心,永远保持一颗愚者的心态,敢于冒险,敢于突破传统,敢于创新。
正是因为乔布斯敢于放弃安逸,敢于冒险尝试,才有了苹果公司的诞生,才有了iPhone、iPad等一系列的划时代产品。
乔布斯的成功并非偶然,而是源于他对创新和创意的不懈追求。
在他的领导下,苹果公司不断推陈出新,不断挑战自我,不断超越自我。
正是这种不断创新的精神,让苹果公司成为了全球最具创新力和影响力的企业之一。
In the fast-paced world we live in today, it is easy to get caught up in the routine of daily life and forget the importance of staying hungry and staying foolish. However, it is precisely in these moments of complacency that we must remind ourselves of the wordsof Steve Jobs. We must remind ourselves to keep pushing the boundaries, to keep thinking outside the box, and to keep striving for greatness.乔布斯曾经在斯坦福大学的毕业典礼上说过,“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when youfind it.”这段话深刻地诠释了乔布斯对创意和激情的理解。
Macworld 2007 Keynote乔布斯演讲PPT老板上IPHONE4.TW 网站看了STEVEN JOBS在MACWORLD 2007上的演讲翻译,大力推荐。
JOBS的演讲PPT非常简单,都是些图片和硕大的主题文字,然而逻辑非常清楚,聚焦有力。
而且小幽默不断,当然在加上JOBS和APPLE的魅力,听他的演讲绝对是一场享受。
这就是布道。
JOBS在应用市场定位图和市场销售图表时,也是恰到好处地插入一P而已。
而国内某些客户听提案,非得要看大段的市场数据,似乎这样你才够专业,够了解市场。
其实,能说明问题,几P足够,多了就是制造瞌睡虫。
随后上APPLE网站看完整版的演讲,就跟听摇滚乐的感觉一样,看LIVE才够味。
JOBS也玩消费者访谈,不过来得更搞,引用一位微软员工的话:如果我不是在微软工作,我早就想买一台苹果。
间中播放苹果的广告片,酷玩乐队COLDPLAY的CLOCKS看的你心潮澎湃。
关于市场前景,JOBS简单一句话:06年全世界手机销售了九亿五千两百多万台,我们只要拿到1%的市场份额,那就是1000多万台。
第二天,苹果股票大涨。
以下是摘自APPLE4.TW翻译的关于IPHONE部分的演讲词:Steve Jobs :「當然就是從1984年這第一台Macintosh麥金塔開始囉」Steve Jobs :「接著2001年,推出了改變整個音樂【產業】的產品第一代的iPod」Steve Jobs :「現在」Steve Jobs :「我們希望推出一個有寬螢幕、並且觸控功能的iPod」Steve Jobs :「以及掀起行動電話革命的一項產品」Steve Jobs :「當然啦,還要有這種可以【突破】網際網路通訊的功能產品」Steve Jobs :「iPod」Steve Jobs :「手機」Steve Jobs :「iPod」Steve Jobs :「手機」Steve Jobs :「所以這三個元素加起來讓你聯想到了甚麼?」Steve Jobs :「是的,大家猜對了,iPhone」(全場一陣狂笑)Steve Jobs :「對,iPod + Phone」Steve Jobs :「這時候就要來講講甚麼叫做Smartphone,難道就是手機+email+internet上網,就是Sma rtphone了嗎?」Steve Jobs :「那我們來看看坊間的產品,我們左邊為【比較難使用】,右邊為【簡單使用】,上面為【聰明】,下面為【不太聰明】,在這個圖表中,我們可以看到目前坊間的產品,都偏向比較難使用,或是使用上面需要一些skill技巧,才會勝任」Steve Jobs :「所以我希望我們的產品,能夠在這個角度切入,簡單使用,又很聰明」Steve Jobs :「接著我們來講講,革命性的使用者界面」Steve Jobs :「我們來看看目前坊間最多人使用的幾隻Smartphone」Steve Jobs :「看到沒?他們都有個特色,就是有全尺寸的QWERT鍵盤在手機上面」Steve Jobs :「你看看,手機已經夠大了,再加上這些佔去將近1/2尺寸的鍵盤,你真的【常常】在用他嗎?」Steve Jobs :「而且重點是,他不能因為使用軟體的不同,而改變他的按鈕以及控制方式」Steve Jobs :「看看我們為這個世界做了甚麼?當然第一個就是GUI圖形使用者界面,以及滑鼠!!!」Steve Jobs :「你看看,這是傳統的Smartphone」Steve Jobs :「BOOM~ 來瞧瞧iPhone」Steve Jobs :「那要怎麼控制我們的iPhone呢?用stylus(觸控筆)?」Steve Jobs :「別鬧了,誰還要使用觸控筆?」Steve Jobs :「所以啊,當然要用你天天帶在身上、與身俱來的好物來控制啊,那就是你的手指頭啊~」Steve Jobs :「光用手指頭不稀奇,讓我來跟大家介紹甚麼叫做Multi-Touch」Steve Jobs :「簡單的說,就是他使用起來,還真神奇,而且不用觸控筆,打死都不付(這是吉米加的(看到這裡你就知道,想要聽原汁原味演講,就去看keynote吧,文末有連結),還能相當準確的控制,並且排除非蓄意的觸碰,當然還有大家從PowerBook上面,就開始享受的多指頭操作啦~」Steve Jobs :「當然囉,我們這隻手機,申請了兩百多個專利,要來保護他」Steve Jobs :「來瞧瞧我們有甚麼革命性的使用者界面,滑鼠,滾輪,Multi-Touch」Steve Jobs :「重點來了,手機裡面,我們裝的是....」Steve Jobs :「Mac OS X !!」Steve Jobs :「用白話文來說,就是你原本可以在水果機器上面跑的東西,理論上,也可以轉成在iPhone 上面跑...」Jobs引述他在這個業界知名一個朋友Alan Kay的說法:「一個人,若真的非常嚴肅且正經的看待他所研發的軟體時,他應該自己去做一個真正屬於他們的硬體」Steve Jobs 這時候笑笑的說,「他在說我....」Steve Jobs :「接著我們來談談【突破】(差不多領先目前其他手機有五年之遙喔~」Steve Jobs :「當然囉,一定要跟iTunes同步啦~」Steve Jobs :「是吧,iPod能同步,當然iPhone也是這樣同步啦~」Steve Jobs :「換句話說,你iTunes上面有的,你的手機上面【也會有】!!!包含音樂、有聲書、Pod cast、電影、電視影集、音樂錄影帶、通訊錄、行事曆、照片、筆記、書籤、當然還有email的帳號啦~」Steve Jobs :「對,你猜對了,就是跟你用的一樣,同樣界面,同樣方法」Steve Jobs :「充電,並且同步~」Steve Jobs :「來說說設計,這個在你掌中的奇妙東西~」Steve Jobs :「這螢幕有3.5吋寬!」Steve Jobs :「11.6mm 這麼薄」Steve Jobs :「音量控制鍵,以及靜音或是發聲情境控制鍵」Steve Jobs :「背面,乾淨俐落」Steve Jobs :「除了這個2百萬畫素的照相機」Steve Jobs :「上面,iPod有的當然也要有啊,耳機孔」Steve Jobs :「SIM卡插在這裡」Steve Jobs :「睡覺,或是清醒按鈕,用來讓手機去休息,不用一直全速運轉」Steve Jobs :「底部呢?當然就是要有喇叭啦~這可是我們第一部,能夠自己發聲的iPod喲~」Steve Jobs :「iPod的connector」Steve Jobs :「來瞧瞧正面,這裡有個感應器,能感應你是在【看】著手機,還是把手機放在耳邊【講電話】,而在手機操作及使用上,會有截然不同的情境使用」Steve Jobs :「環境光源感應器,讓你的手機隨著環境改變螢幕亮度,來達到省電的目的」Steve Jobs :「新的祕密武器,加速度偵測器....」Steve Jobs :「好啦,接著我們來看看實際的應用」Steve Jobs :「這個iPod呢,可以讓你直接觸碰音樂,當然還有寬螢幕的影片啦,可以更快的找到你的音樂,美不勝收的專輯封面,內建喇叭,點唱機式的點歌方式」Steve Jobs :「接著我來實際操作給各位看,要解鎖螢幕,只要將螢幕下方那個箭頭,從左邊拉到右邊,就可以unlock你的手機啦,不用再按蝦米複合鍵,或是長按某個按鈕啦」Steve Jobs :「這就是主畫面,上面是功能按鈕,下面是主要四個大項目,後面會介紹到」Steve Jobs :「你看看,可以這樣捲動你的list...」Steve Jobs :「接著看到了沒有,這就是專輯封面的顯示方式,有沒有漂亮啊?」這時候,Steve Jobs突然把手機打橫,畫面隨即轉成橫向顯示:「你看,這樣就便成了cover flow的點唱機點歌方式,有沒有讚?」Steve Jobs :「就像當年,我們在點歌的時候,都是這樣翻著專輯封面的」Steve Jobs :「點選某張專輯之後,你也可以繼續點選曲目」Steve Jobs :「接著來看看影片、電視影集」Steve Jobs :「on screen的控制方式,簡單明瞭」Steve Jobs :「接著我們來看看手機的部份,真正殺手級的軟體,就是打電話功能,使用通訊錄的方式,跟以往有很大的不同,視覺化的語音留言信箱,絕佳的聲音品質,還有四頻GSM+EDGE的發射訊號能力」Steve Jobs :「電話來的時候,會出現下面的按鈕,以及上面的來電顯示」Steve Jobs :「手機部份今天將會針對四個方向來介紹」Steve Jobs :「首先我們看看通訊錄的部份,這就很像你在電腦上面看到的通訊錄,有著該為朋友的照片、名字、公司電話、手機、家裡電話、email等等..」Steve Jobs :「例如我現在打電話給Jerry,點選他的手機號碼」Steve Jobs :「開始了,畫面上依序出現六個按鈕,由上而下,由左而右分別為:靜音、鍵盤、免持聽筒、三方通話、保留、通訊錄」Jerry :「hi,你好啊....」Steve Jobs :「喔,我再來打給別人看看」Steve Jobs :「那文字簡訊的部份呢,這時候就會蹦出鍵盤來啦,你就照著打,他還會幫你校正拼字有沒有錯喔」Steve Jobs :「接著展示照片的部份」Steve Jobs :「這時候,照片要放大的時候,你只要用兩個手指頭,比出大小的手勢,在螢幕中往外劃開,就可以放大,反之縮小就是往內畫...」Steve Jobs :「因為他們目前是全美第一大的系統商啊~,共有5千8百萬的使用者啊~」Steve Jobs :「當然,我們還有Wi-Fi 以及藍芽2.0」Steve Jobs :「我們接著看網路的創新,直接讀取HTML格式的email喔~,還有內建【真】的Safari的網頁瀏覽器,意思是指,你不用在屈就那個鳥部拉機功能缺陷的簡單瀏覽器,然後閱讀那一小小塊的網頁,當然還有google map、Widgets、並且透過神不知鬼不覺的WiFi+EDGE的網路功能,隨時切換最恰當的網路連線方式,來真正達到網際網路在你口袋的夢想」Steve Jobs :「在Mail的部份,除了HTML完整格式可以閱讀之外,分為IMAP以及POP3的服務,都可以在iPhone上面完整使用」Steve Jobs :「這次特別跟Yahoo!合作,推出push的IMAP email服務,讓很多行動工作者,更方便的收發你的信件,而不需要買黑色的梅子來吃喔」Steve Jobs :「因為Yahoo! Mail有超過2億五千萬的使用者....」Steve Jobs :「這就是閱讀包含照片的html EMAIL格式,就像你天天在電腦前面收email一樣的完整,一樣的簡單」Steve Jobs :「所以這四大塊就是我們internet在你口袋中的一個重點」Steve Jobs :「我們來看看全功能的瀏覽器,看網頁是怎樣好吧」Steve Jobs :「boom~你看,他會幫你把全貌給展現出來」Steve Jobs :「螢幕一轉,自動幫你打橫」Steve Jobs :「想看某部份,點兩下即可,或是上面教你的雙手指操作法,還記得嗎?」Steve Jobs :「Widgets,就如同你在MacOS的dashborad裡面看到的一樣,讚喔~」Steve Jobs :「接著我們來看看Google Map」Steve Jobs :「輸入我們現在的位子,並且等一下會後我要去喝杯咖啡,接著輸入starbucks,就出現螢幕上幾個紅點,就是starbucks的位置,接著在點選其中一家,就出現電話號碼,在點電話號碼,就撥打過去了」Starbucks:「早安您好,這裡是Starbucks」Steve Jobs :「你好,我要4000杯latte,外帶~」(全場狂笑)「沒有啦,不好意思,打錯電話...」Steve Jobs :「所以這部份的重點,就在於Internet在你口袋!」Steve Jobs :「那接著,我們有甚麼套件呢?當然要有個iPod的傳統立體聲耳機啦,注意到了沒?上面有個白色的按鈕及mic喔~讓你聽音樂、講電話不用拿下耳機喔~」Steve Jobs :「還有一個極簡到不行的BT耳機」Steve Jobs :「所以啊,關於這個高科技的iPhone產品」Steve Jobs :「我們申請了超過200項專利來保護他」Steve Jobs :「因此,我們更驕傲的說,你的人生就在你的口袋裡...」Steve Jobs :「這個終極的電子產品」Steve Jobs :「還記得我們有甚麼嗎?有iPod,有手機,那我們來看看市場上的行情,iPod Nano $199,黑梅Smartphone $299加上兩年合約」Steve Jobs :「我們的功能差不多等於這兩個加起來$499元,但是功能又多很多,那要賣多少?」Steve Jobs :「4GB的版本$499 綁兩年」Steve Jobs :「8GB的版本$599 綁兩年」Steve Jobs :「今年六月將開始在美國上市,而歐洲將在今年第四季」Steve Jobs :「而亞洲呢,將會在2008年登場」Steve Jobs :「為甚麼要等這麼久?因為手機要通過FCC的檢查,核准之後才能上市販賣,與其iPhone 被FCC公開消息,不如我們自己來開開心心的跟大家發表這個產品」Steve Jobs :「接著我們來看看2006年市場狀態,遊戲機,共賣了約2千六百萬台,數位相機,約賣了九千四百萬台,MP3撥放器,賣了約1億3千五百萬台,而PC賣了約2亿台,但是手機呢?共賣了將近9億五千兩百多萬隻」Steve Jobs :「這代表甚麼?」Steve Jobs :「這代表著,2008年,我們預估只要拿到1%的市佔率,就有將近一千萬支的手機銷售量」。